{"id":4813,"date":"2017-12-28T17:09:18","date_gmt":"2017-12-28T09:09:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/market\/4813.html"},"modified":"2021-07-08T13:05:13","modified_gmt":"2021-07-08T05:05:13","slug":"%e8%a1%a1%e9%87%8f%e5%93%81%e7%89%8c%e4%bc%a0%e6%92%ad%e6%9c%80%e5%ae%8c%e7%be%8e%e7%9a%84kpi%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/4813.html","title":{"rendered":"\u8861\u91cf\u54c1\u724c\u4f20\u64ad\u6700\u5b8c\u7f8e\u7684KPI\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"\n<div><font size=\"1\" color=\"#808080\"><br \/><\/font><\/div>\n<div><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/170633aoe6fzvf6xbducj0.png\" alt=\"\u8861\u91cf\u54c1\u724c\u4f20\u64ad\u6700\u5b8c\u7f8e\u7684KPI\u662f\u4ec0\u4e48\uff1f\"><font size=\"1\" color=\"#808080\">\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a<u>\u767e\u95fb\u4e0d\u5982\u6021\u89c1\uff08ID\uff1abwbryj123\uff09<\/u><\/font><\/div>\n<div>\u5173\u4e8e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kpi\" title=\"KPI\" target=\"_blank\">KPI<\/a><\/span>\u51b3\u5b9a\u8bba\u95ee\u9898\uff0c\u6211\u6700\u8fd1\u6709\u4e9b\u60f3\u6cd5\u9042\u5199\u5728\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u4e00\u8d77\u63a2\u8ba8\u3002<\/div>\n<div><\/div>\n<div><font size=\"5\" color=\"#008000\"><b>\u7591 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decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed3318e.jpg\" data-croporisrc=\"https:\/\/mmbiz.qpic.cn\/mmbiz_jpg\/RJGs9D8StqYibjcKftsBMKzQtumRe5PibPhgY53GPS1JAQdZYUfXPywrgSLGD6I0rJQGbweHAqIGv6vIWaSosHLg\/?wx_fmt=jpeg\" data-cropx1=\"0\" data-cropx2=\"940.0000000000001\" data-cropy1=\"37.18681318681318\" data-cropy2=\"378.065934065934\" data-ratio=\"0.3638297872340426\" data-w=\"940\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWM4ekE2WXNBQ2FmR1VybTliekRmVkRKMlkwaWNielRHWFk2ZkRDOVRRWkdad2xPNGRJaEpXdHlnLz93eF9mbXQ9anBlZw==\" 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decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed3d543.jpg\" data-copyright=\"0\" data-ratio=\"0.6077057793345009\" data-w=\"571\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWNzQXZhemtjb1hQRzEyY0ZqM2NCWVlXcUtBS1hlOU1nUnJRTWtnSnY1aWFucGh5Mks5ZjJESjBBLz93eF9mbXQ9anBlZw==\" 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decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed49d4c.jpg\" data-copyright=\"0\" data-ratio=\"0.647339158061954\" data-w=\"1259\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWNpY01PaWNyTjlySTFzSjM2QnRpYmdydkh4a2draWJCUzdYSGp4ZkdnZ3FXNnJLTGN3ckFNd0tBYmtBLz93eF9mbXQ9anBlZw==\" alt=\"\u8861\u91cf\u54c1\u724c\u4f20\u64ad\u6700\u5b8c\u7f8e\u7684KPI\u662f\u4ec0\u4e48\uff1f\"><\/div>\n<div><font color=\"#808080\">Source\uff1aXinsight<\/font><\/div>\n<div>btw\uff0c\u6211\u4e0e\u77e5\u4e4e\u4e0a\u4e00\u4f4d\u795e\u7ecf\u8425\u9500\u76f8\u5173\u4e13\u4e1a\u5728\u8bfb\u7684\u535a\u58eb\u751f\u804a\u8fc7\uff0c\u5979\u63d0\u5230\u4e2d\u56fd\u5927\u9646\u76ee\u524d\u771f\u6b63\u8fd0\u7528\u795e\u7ecf\u8425\u9500\u5b66\u53bb\u505a\u7814\u7a76\u7684\u592a\u5c11\uff0c\u53ea\u67092\u5bb6\uff08\u597d\u50cf\uff09\u3002\u95ee\u9898\u8fd8\u662f\uff1a\u53ea\u80fd\u7528\u6765\u6d4b\u6d4b\u521b\u610f\uff0c\u4e14\u6838\u78c1\u5171\u632f\u8bbe\u5907\uff08fMRI\uff09\u8fd9\u79cd\u4e1c\u897f\u7684\u4ef7\u683c\u592a\u6602\u8d35&#8230;<\/div>\n<div><b>\u4e59\u65b9\u516c\u53f8\u4ece\u56e0\u679c\u5173\u7cfb\u5207\u5165<\/b><\/div>\n<div>\u4e59\u65b9\u516c\u53f8\u5f53\u7136\u5927\u8c08\u7279\u8c08branding\u7684\u6548\u679c\uff0c\u6709\u738b\u5a46\u5356\u74dc\u4e4b\u5acc\u3002\u9664\u4e86\u4e59\u65b9\u6bcf\u5e74\u51fa\u5177\u7684\u62a5\u544a\u548c\u5404\u5927\u5956\u9879&#8230;\u6211\u60f3\u5206\u4eab\u7684\u662f\u8457\u540d\u7684\u82f1\u56fd\u5e7f\u544a\u534f\u4f1a\uff08IPA\uff09\u7684\u4e00\u4e9b\u7814\u7a76\u3002<\/div>\n<div>\u4f5c\u4e3a\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u7684\u4e59\u65b9\u4ee3\u8868\uff0cIPA\u4e00\u76f4\u81f4\u529b\u7814\u7a76branding\u6295\u5165\u548c\u5b9e\u9645\u6548\u679c\u4e4b\u95f4\u7684\u5f52\u56e0\u5206\u6790\u3002\u5b83\u4eec\u57282011\u5e74\u5c31\u5f00\u59cb\u4f7f\u7528\u4e00\u4e2a\u6307\u6807\u53ebESOV\uff08excess share of voice\uff09\uff0cESOV=\u54c1\u724c\u7684\u58f0\u91cf\u4efd\u989d\uff08SOV\uff09 &#8211; \u5e02\u573a\u4efd\u989d\uff08SOM\uff09\u3002<\/div>\n<div>SOV\u5728\u4f20\u7edfATL\/BTL\u6e20\u9053\u53ef\u4ee5\u76f4\u63a5\u7528\u9884\u7b97\u6295\u5165\u6bd4\u4f8b\uff08share of spending\uff09\u6765\u8861\u91cf\uff0c\u4f46digital\/social\u65f6\u4ee3\u540e\uff0c\u8fd9\u4e2aSOV\u5c31\u975e\u5e38\u96be\u529e\u4e86\uff0c\u6d88\u8d39\u8005\u5728\u5fae\u535a\u5fae\u4fe1\u4e0a\u7684\u8f6c\u53d1\u3001\u81ea\u53d1\u7b97\u4e0d\u7b97\u8fdb\u53bb\uff1f\u5982\u4f55\u6d4b\u91cf\uff1f<\/div>\n<div>\u6240\u4ee5ESOV\u53ea\u80fd\u505a\u4e00\u4e2a\u6307\u5bfc\u6027\u6307\u6807\uff0c\u5b83\u544a\u8bc9\u54c1\u724c\u4e00\u5b9a\u8981\u8d85\u989d\u6295\u5165\uff0c\u8d85\u989d\u6295\u5165\u4f1a\u6709\u4e2a\u957f\u671f\u7684\u6548\u7387\uff0c\u5e26\u6765\u4e1a\u7ee9\u589e\u957f \u2014\u2014 \u5b9e\u9645\u4e0a\u4e5f\u6ca1\u7ed9\u52fa\u5b50\uff0cIPA\u53ea\u662f\u5f3a\u8c03creativity\u5f88\u91cd\u8981\u3002<\/div>\n<div><img decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed6a700.jpg\" data-copyright=\"0\" data-ratio=\"0.5125581395348837\" data-w=\"1075\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWMxN0N6aWMwbWpjdTB6dVJkMmZrV1VMV01FVmtrUlRsWWlhRFRhbWNRWFA1ZUNXS29RaWNpY0JjRjB3Lz93eF9mbXQ9anBlZw==\" alt=\"\u8861\u91cf\u54c1\u724c\u4f20\u64ad\u6700\u5b8c\u7f8e\u7684KPI\u662f\u4ec0\u4e48\uff1f\"><\/div>\n<div>\u5b83\u4eec\u7684\u6709\u4e9b\u7ed3\u8bba\u5f88\u6709\u610f\u601d\uff0c\u4f8b\u5982\u901a\u8fc7\u5bf9\u6b27\u6d32\u8fd1\u5343\u7684\u521b\u610f\u6848\u4f8b\u5206\u6790\uff0cESOV\u6548\u7387\u6700\u9ad8\u7684\u60c5\u51b5\u662fbrand campaign vs activation campaign\u6295\u5165\u7ea6\u7b49\u4e8e 6:4\u7684\u60c5\u51b5\uff0c\u4f46\u5982\u524d\u9762\u6240\u8bf4\uff0c\u8fd9\u4e2aESOV\u672c\u8eab\u5c31\u8fd8\u9700\u8981\u518d\u63a8\u6572\u3002<\/div>\n<div>\u597d\u5427&#8230;..\u7b80\u5355\u603b\u7ed3\u8fd9\u4e09\u65b9\u7684\u5c1d\u8bd5\uff0c<b>\u5728\u91cf\u5316branding\u548c\u627e\u5230\u4e00\u4e2a\u53ef\u8861\u91cf\u6307\u6807\u4e0a\uff0c\u6ca1\u6709\u7ed3\u8bba<\/b>\u3002<\/div>\n<div><\/div>\n<div><font size=\"5\" color=\"#008000\"><b>\u5b9a &nbsp;\u8bba<\/b><\/font><\/div>\n<div>\u67e5\u9605\u4e86\u5f88\u591a\u8d44\u6599\uff0c\u5176\u5b9e\u8fd9\u4e2a\u91cf\u5316\u548cKPI\u7684\u95ee\u9898\u6211\u4e2a\u4eba\u5f97\u51fa\u4e86\u57fa\u672c\u5b9a\u8bba\uff1a\u4ece\u6839\u672c\u4e0a\u8bf4\u8fd9\u662f\u4e00\u4e2a\u4e0d\u80fd\u88ab\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/div>\n<div>\u8981\u627e\u5230\u5b8c\u7f8e\u7684KPI\u53bb\u8861\u91cf\u8425\u9500\u6548\u679c\uff0c<b>\u9996\u5148\u8981\u628a\u6240\u8c13branding\u7684\u957f\u671f\u5f71\u54cd\u7ed9\u5177\u4f53\u91cf\u5316\uff0c\u4f46\u8fd9\u4e0d\u53ef\u80fd\u505a\u5230\u3002<\/b><\/div>\n<div><img decoding=\"async\" data-s=\"300,640\" data-type=\"png\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed815ed.png\" data-copyright=\"0\" data-ratio=\"0.3997995991983968\" data-w=\"998\" 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decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed8c845.jpg\" data-copyright=\"0\" data-ratio=\"0.5649895178197065\" data-w=\"954\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWM4WEJ6blJBczRpY3NhWHA3SFVhaWNvT2lhS0R3bjl3czRzYm56Q05teFpFcWs2RWdWU05oVThpY1R3Lz93eF9mbXQ9anBlZw==\" alt=\"\u8861\u91cf\u54c1\u724c\u4f20\u64ad\u6700\u5b8c\u7f8e\u7684KPI\u662f\u4ec0\u4e48\uff1f\"><\/div>\n<div><font color=\"#808080\">Source\uff1aBAV\u57f9\u8bad\u6587\u6863<\/font><\/div>\n<div>\u6362\u53e5\u8bdd\u8bf4\u8bf4\uff1a<b>\u62bd\u8c61\u7684\uff08\u4e3b\u89c2\u7684\uff09\u7247\u9762\u7684\uff08\u62bd\u6837\uff09\u91cf\u5316\u800c\u5df2<\/b><\/div>\n<div>\u5728\u4ece\u706b\u70ed\u7684\u8ba4\u77e5\u79d1\u5b66\u89d2\u5ea6\u6765\u770b\uff08\u6211\u4e00\u76f4\u8ba4\u4e3a\u7406\u89e3\u8fd9\u4e9b\u8ba4\u77e5\u79d1\u5b66\u6982\u5ff5\u975e\u5e38\u91cd\u8981\uff09\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u77e5\u9053\u542f\u53d1\u6cd5\u662f\u4ec0\u4e48\uff0c\u5c31\u4f1a\u4e86\u89e3\u4e3a\u4f55\u4eba\u7684\u884c\u4e3a\u53d7\u63a7\u4e8e\u73af\u5883\uff0c\u957f\u671f\u6765\u770b\u53c8\u53d7\u5230\u8bb0\u5fc6\u7684\u5f71\u54cd\uff08\u53ef\u4ee5\u5728\u8fd9\u7bc7\u6587\u7ae0\u627e\u5230\u76f8\u5173\u6982\u5ff5\u201c\u542f\u53d1\u6cd5\u201d\uff1a\u5f04\u61c2\u8fd9\u5f20\u56fe\uff0c\u91cd\u65b0\u7406\u89e3Branding\uff09\u3002<\/div>\n<div>\u800c\u6240\u8c13branding\u7684\u957f\u671f\u4ef7\u503c\uff0c\u6b63\u662f\u6839\u690d\u4e8e\u4eba\u8111\u7684\u201c\u8bb0\u5fc6\u4e0e\u8054\u60f3\u201d\u7684\u3002\u5982\u679c\u6211\u4eec\u80fd\u91cf\u5316\u4eba\u7684\u8bb0\u5fc6\u4e0e\u8054\u60f3\uff0c\u5c31\u6beb\u65e0\u7591\u95ee\u80fd\u9884\u6d4b\u4eba\u7684\u884c\u4e3a\u8fdb\u800c\u9884\u6d4b\u672a\u6765\u4e86\u3002\u6211\u8ba4\u4e3a\u8fd9\u6709\u70b9\u50cf\uff0c\u8425\u9500\u754c\u7684\u4e0d\u53ef\u77e5\u8bba\u3002<\/div>\n<div><b>\u54c1\u724c\u4f20\u64ad\u7684\u7ed3\u679c\u65e0\u6cd5\u91cf\u5316\uff0c\u4e5f\u6c38\u8fdc\u4e0d\u5b58\u5728\u4e00\u4e2a\u5b8c\u7f8e\u7684KPI<\/b>\u3002\u751a\u81f3\uff0c\u6211\u89c9\u5f97\u4f9d\u9760\u6280\u672f\u6c38\u8fdc\u4e0d\u80fd\u8fbe\u5230\u8d44\u6e90\u914d\u7f6e\u6700\u4f18\uff0c\u54c1\u724c\u589e\u957f\u8981\u627f\u62c5\u90a3\u4e00\u4efd\u4e0d\u786e\u5b9a\u6027\u3002<\/div>\n<div>\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u6837\u4e5f\u5f88\u597d\u7684\u56de\u5230\u4e86\u79d1\u5b66\u65b9\u6cd5\u4e0a\uff1a\u201c\u5927\u80c6\u5047\u8bbe\uff0c\u5c0f\u5fc3\u6c42\u8bc1\u3002\u201d<\/div>\n<div><\/div>\n<div><font size=\"5\" color=\"#008000\"><b>\u8fdc &nbsp;\u89c1<\/b><\/font><\/div>\n<div>\u65e0\u6cd5\u8bbe\u5b9a\u5b8c\u7f8e\u7684KPI\uff0c\u4e0d\u610f\u5473\u7740\u6211\u4eec\u65e0\u6cd5\u4f18\u5316KPI\u3002<\/div>\n<div><img decoding=\"async\" data-s=\"300,640\" data-type=\"jpeg\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/20171228_5a44b5ed94882.jpg\" data-copyright=\"0\" data-ratio=\"0.5621181262729125\" data-w=\"491\" _src=\"http:\/\/image2.135editor.com\/cache\/remote\/aHR0cHM6Ly9tbWJpei5xbG9nby5jbi9tbWJpel9qcGcvbnN1M2liaWNJOGszYXBxNEZtY0dBQ1NCTkNrMktjVzZOaWNFZ2lhcEtKQ2JYdHkyN3dnRW5jZ09wWWZKbDNpYnY5UkxiVngwTXVETjRTc3NlU1JXYUpYTzNHQS8\/d3hfZm10PWpwZWc=\" 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color=\"#808080\">\u6211\u8bf4\u7684\u51b2\u51fb\u662f\u8bf4\u5927\u5bb6\u5728\u601d\u8003\u95ee\u9898\u7684\u51fa\u53d1\u70b9\u4e0a\u6709\u4e00\u4e9b\u9a71\u52a8\u529b\uff0c\u4e0d\u662f\u6765\u81ea\u662f\u4e0d\u662f\u5728\u505a\u6709\u4ef7\u503c\u7684\u4e8b\u60c5\uff0c\u800c\u662f\u6765\u81ea\u4e8e\u6211\u4eec\u80fd\u505a\u5230\u4e00\u4e2a\u591a\u9ad8\u7684\u6570\u636e\uff0c\u90a3\u6211\u4f1a\u89c9\u5f97\u6709\u4e00\u70b9\u5371\u9669\u3002<\/font><\/div>\n<div>\u6211\u662f\u8fd9\u6837\u7406\u89e3\u8fd9\u6bb5\u8bdd\u7684\uff0cKPI\u77ed\u89c6\u75c7\u7684\u95ee\u9898\u5c31\u5728\u4e8e\u5927\u7ec4\u7ec7\u5bb9\u6613\u5f62\u6210\u552fKPI\u8bba\uff0c\u800c\u5ffd\u89c6\u4e86\u771f\u6b63\u521b\u9020\u7684\u4ef7\u503c\uff0c\u6bd4\u5982\u89e3\u51b3\u5177\u4f53\u7684\u4e00\u4e2a\u7528\u6237\u4f53\u9a8c\u95ee\u9898\u3002<\/div>\n<div>Marketing\u53ef\u4ee5\u7b80\u5355\u88ab\u5f52\u7ed3\u4e3a\u4e09\u4e2a\u90e8\u5206\uff1a\u521b\u9020\u4ef7\u503c\u3001\u4f20\u64ad\u4ef7\u503c\u3001\u4ea4\u4ed8\u4ef7\u503c\uff1b\u843d\u5730\uff0c\u5bf9\u5e94\u7684\u5c31\u662f\u6211\u4eec\u4e59\u65b9\u65e5\u5e38\u7684\u54c1\u724c\u4f20\u64ad\u884c\u4e3a\uff0c\u90a3\u6211\u4eec\u662f\u4e0d\u662f\u505a\u5230\u4e86\u4f20\u64ad\u4ef7\u503c\u5462\uff1f<\/div>\n<div>\u5982\u679c\u6211\u6709\u4e00\u6ce2\u957f\u6548\u7684branding 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color=\"#808080\">Source\uff1a\u817e\u8baf\u5927\u6570\u636e\u5b98\u65b9\u62a5\u544a<\/font><\/div>\n<div>\u518d\u8005\uff0c\u54c1\u724c\u4f20\u64ad\u4eba\u5458\u7684\u5de5\u4f5c\u8d28\u91cf\u4e5f\u5e94\u8be5\u7528\u957f\u671f\u53d8\u5316\u6307\u6807\u53bb\u8861\u91cf\uff0c\u4ece\u5e74\u521d\u7684\u7b2c\u4e00\u6ce2\uff0c\u5230\u5e74\u4e2d\u5230\u5e74\u5c3e\uff0c\u6211\u4eec\u7684\u6bcf\u6b21\u4f20\u64ad\u662f\u5426\u6709\u60ca\u559c\u7684\u8fdb\u6b65\uff0c\u8fd9\u6837\u8bc4\u5224\u4e00\u5b9a\u662f\u66f4\u5ba2\u89c2\u7684\u3002<\/div>\n<div>\u8fd8\u6709\u4e00\u70b9\uff0c\u6240\u8c13\u54c1\u724c\u4f20\u64ad\u4e2d\u7684\u7edd\u5bf9\u6307\u6807\u901a\u5e38\u90fd\u662f\u5b9a\u91cf\u3001\u53ef\u5237\u7684\uff0c\u6211\u8ba4\u4e3a\u4e5f\u53ef\u4ee5\u770b\u4e00\u4e9b\u6bd4\u7387\u6307\u6807\u3002\u6709\u4e9b\u975e\u5e38\u7b80\u5355\u7684\u4f8b\u5b50 \uff1a<\/div>\n<div>\u2014\u2014<b> 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relevance\u7684\u793e\u4ea4\u4f20\u64ad\uff0c\u6211\u4eec\u8981\u770b\u63d0\u5230\u54c1\u724c\u7684\u6bd4\u7387\uff0c\u751a\u81f3\u8fd8\u8981\u6392\u9664\u6389\u5c0f\u9c9c\u8089\u4ee3\u8a00\u4eba\u7c89\u4e1d\u5237\u5206\u7684\u6bd4\u7387\u3002\u5982\u679c\u6211\u4eec300W\u7684\u5927\u7247\u5e95\u4e0b\uff0c\u5b8c\u5168\u6ca1\u6709\u4eba\u8bf4\u54c1\u724c\u800c\u53ea\u6709\u60c5\u7eea\u53d1\u8a00\uff0c\u90a3\u4e5f\u662f\u503c\u5f97\u6000\u7591\u6d88\u8d39\u8005\u5230\u5e95\u6709\u6ca1\u6709\u6ce8\u610f\u54c1\u724c\u7684\u3002<\/div>\n<div>\u603b\u7ed3\u6211\u4ece\u5f20\u5c0f\u9f99\u90a3\u91cc\u6536\u5230\u7684\u542f\u53d1\uff0c\u53ef\u4ee5\u5f52\u7eb3\u4e3a\uff1a<\/div>\n<div><b>\u6ce8\u91cd\u4ef7\u503c\u578b\u6307\u6807\uff0c\u800c\u975e\u7ed3\u679c\u578b\u6307\u6807\u3002<\/b><\/div>\n<div><b>\u5173\u6ce8\u76f8\u5bf9\u53d8\u5316\u503c\uff0c\u800c\u975e\u603b\u4f53\u7edd\u5bf9\u503c\u3002<\/b><\/div>\n<div>\u300a\u9ad8\u6548\u80fd\u4eba\u58eb\u7684\u6267\u884c4\u539f\u5219\u300b\u4e00\u4e66\u4e2d\u63d0\u5230\u4e86\u4e00\u5bf9\u6307\u6807\uff1a\u6ede\u540e\u6027\u6307\u6807\u548c\u5f15\u9886\u6027\u6307\u6807\uff0c\u6211\u8ba4\u4e3a\u8fd9\u4e2a\u601d\u8def\u4e0e\u6211\u662f\u4e0d\u8c0b\u800c\u5408\u7684\u3002<\/div>\n<div>\u4f8b\u5982\uff0c\u4f60\u4eca\u5e74\u8981\u6323\u5230500W\u662f\u4e00\u4e2a\u6ede\u540e\u6027\u6307\u6807\uff0c\u5e74\u5e95\u662f\u53ef\u4ee5\u9a8c\u8bc1\u7684\u3002\u800c\u5f15\u9886\u6027\u6307\u6807\u662f\u4f60\u4eca\u5e74\u6253\u7b97\u6295\u5165\u7406\u8d22\u7684\u672c\u91d1\u3001\u4f60\u6253\u7b97\u63a5\u591a\u5c11\u4e2a\u79c1\u6d3b\u3001\u4e70\u591a\u5c11\u5f69\u7968\u8fd9\u4e9b\u5177\u4f53\u884c\u52a8\u6765\u8861\u91cf\u7684\u3002<b>\u5173\u952e\u662f\u627e\u5230\u5bf9\u7684\u884c\u52a8<\/b>\u3002<\/div>\n<div>\u90a3\u4e48\u95ee\u9898\u6765\u4e86\uff0c\u8fd9\u4e9b\u770b\u8d77\u6765\u5b9a\u6027\u7684\u3001\u53d8\u52a8\u7684\u3001\u672a\u5fc5\u80fd\u91cf\u5316\u7684\u4efb\u52a1\u600e\u4e48\u5236\u5b9a\u51fa\u6765\uff0c\u8c01\u6765\u51b3\u5b9a\u6211\u7684\u76f8\u5bf9\u53d8\u5316\u5e94\u8be5\u53c2\u8003\u8c01\uff1f\u600e\u4e48\u786e\u5b9a\u8425\u9500\u4eba\u5458\u4eca\u5e74\u7684\u5e02\u573a\u4efb\u52a1\u5e94\u8be5\u5b8c\u6210\u5230\u4ec0\u4e48\u7a0b\u5ea6\u5462\uff1f<\/div>\n<div><b>\u53ea\u6709\u4e00\u4e2a\u7b54\u6848\uff1a\u4eba\uff0c\u9886\u5bfc\u4eba<\/b><\/div>\n<div>\u6216\u8005\u8bf4\u8fd9\u4e9b\u4e0d\u786e\u5b9a\u7684\u5730\u65b9\u6b63\u662f\u53d1\u6325\u4f01\u4e1a\u5c06\u7cbe\u795e\u3001\u9886\u5bfc\u80fd\u529b\u7684\u5730\u65b9\u3002\u6211\u89c9\u5f97\uff0c\u6b63\u662f\u6709\u6781\u5c11\u6570\u771f\u6b63\u8fdc\u89c1\u7684\u9886\u5bfc\u4eba\uff0c\u80fd\u591f\u53bb\u5224\u65ad\u4f55\u65f6\u3001\u4f55\u5730\u3001\u4f55\u91cf\u7684\u6295\u5165branding\u3001\u6295\u5165\u591a\u5c11\u3001\u6295\u5165\u7684\u8d28\u91cf\u597d\u4e0d\u597d\uff08\u7b56\u7565\u4e0e\u521b\u610f\uff09\uff0c<b>\u624d\u6709\u4e8699%\u521b\u4e1a\u5931\u8d25\u548c0.99%\u5728\u5931\u8d25\u8def\u4e0a\uff0c\u4f460.01%\u521b\u4e1a\u83b7\u5f97\u5de8\u5927\u6210\u529f\u7684\u5dee\u522b\u3002<\/b><\/div>\n<div>\u603b &nbsp;\u7ed3<\/div>\n<div>\u6700\u540e\uff0c\u6211\u53c8\u53bb\u95ee\u4e86\u95eeL\u54e5\u7684\u9884\u7b97\u5206\u914d\u5230\u5e95\u600e\u4e48\u8bbe\u5b9a\u5462\u3002\u4ed6\u544a\u8bc9\u6211\u4ed6\u7684\u8001\u677f\u5f88\u6e05\u695a\uff0c\u5728\u8fd9\u4e2a\u9636\u6bb5\u8fd8\u662f\u4e00\u5207\u4ee5\u83b7\u5ba2\/\u8f6c\u5316\u8003\u6838\u6807\u51c6\uff0c\u4f46\u5bf9\u4e8eL\u8d1f\u8d23\u7684\u54c1\u724c\u6765\u8bf4\u8fd9\u4e2a\u6570\u503c\u7684\u8981\u6c42\u5e76\u4e0d\u9ad8\u3002\u6f5c\u53f0\u8bcd\u662f\uff0c\u8fd9\u4f4d\u8001\u677f\u80af\u5b9a\u8fd8\u4f1a\u4ece\u5176\u4ed6\u89d2\u5ea6\u53bb\u5224\u65adbranding\u7684\u6709\u6548\u6027\u3002<\/div>\n<div>\u201c\u8001\u677f\u4ece\u5229\u76ca\u89d2\u5ea6\u6765\u8bf4\u4e0d\u4f1a\u5728branding\u6295\u5165\u592a\u591a\uff0c\u4f46\u4ed6\u5fc3\u91cc\u53c8\u77e5\u9053\uff0cbranding\u662f\u4e00\u5b9a\u8981\u505a\u7684\u3002\u201d<b> \u77a7\uff0c\u8fdc\u89c1\u53d1\u6325\u4e86\u4f5c\u7528\u3002<\/b><\/div>\n<div>\n<div mircosoft=\"\" yahei\";=\"\" color:=\"\" rgb(30,=\"\" 29,=\"\" 29);=\"\" background-color:=\"\" rgb(255,=\"\" 255,=\"\" 255);\"=\"\" text-align:=\"\" center;=\"\" 255);=\"\" center;\"=\"\"><font color=\"#008000\">Growth Hacker\uff08<a href=\"https:\/\/www.growthhk.cn\/\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\" rel=\"noopener\">\u589e\u957f\u9ed1\u5ba2<\/a>\uff09\uff1a<a href=\"https:\/\/www.growthhk.cn\/\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\" rel=\"noopener\">\u589e\u957f\u9ed1\u5ba2<\/a>\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a\u767e\u95fb\u4e0d\u5982\u6021\u89c1\uff08ID\uff1abwbryj123\uff09 \u5173\u4e8eKPI\u51b3\u5b9a\u8bba\u95ee\u9898\uff0c\u6211\u6700\u8fd1\u6709\u4e9b\u60f3\u6cd5\u9042\u5199\u5728\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u4e00\u8d77\u63a2\u8ba8\u3002 \u7591 &nbsp;\u95ee 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