{"id":49023,"date":"2021-10-29T18:19:56","date_gmt":"2021-10-29T10:19:56","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=49023"},"modified":"2021-10-29T18:20:08","modified_gmt":"2021-10-29T10:20:08","slug":"to-b%e4%b8%8a%e5%b8%82%e4%bc%81%e4%b8%9a%e7%9a%84%e5%86%85%e5%ae%b9%e5%88%b6%e4%bd%9c%e4%b8%8e%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/49023.html","title":{"rendered":"To B\u4e0a\u5e02\u4f01\u4e1a\u7684\u5185\u5bb9\u5236\u4f5c\u4e0e\u8425\u9500"},"content":{"rendered":"\n

\u77f3\u57fa\u4fe1\u606f\u662f\u5927\u6d88\u8d39\u884c\u4e1a\u7684\u9f99\u5934\u4fe1\u606f\u6280\u672f\u4f01\u4e1a\uff0c\u4e5f\u662f\u6df1\u677f\u4e0a\u5e02\u516c\u53f8\u3002\u8986\u76d6\u9152\u5e97\u3001\u96f6\u552e\u3001\u9910\u996e\u548c\u65c5\u6e38\u76ee\u7684\u5730\u56db\u5927\u5782\u76f4\u884c\u4e1a\u3002\u56e0\u4e3a\u9152\u5e97\u662f\u6211\u4eec\u6700\u6df1\u8015\u7684\u884c\u4e1a\uff0c\u6240\u4ee5\u6211\u60f3\u4eca\u5929\u5c31\u4ee5\u9152\u5e97\u884c\u4e1a\u4e3a\u4f8b\uff0c\u8bb2\u4e00\u8bb2\u6211\u4eec\u662f\u5982\u4f55\u6253\u9020\u5185\u5bb9\u4f53\u7cfb\u7684\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u6211\u4eec\u6240\u5728\u7684\u9152\u5e97\u884c\u4e1a\uff0c\u6709\u8fd9\u6837\u51e0\u4e2a\u7279\u70b9\u3002<\/p>\n\n\n\n

1. \u4ea7\u54c1\u7ebf\u7e41\u591a\uff1a<\/strong>\u5927\u5c0f\u7ea615\u6761\u4e0d\u540c\u7684\u4ea7\u54c1\u7ebf\uff1b<\/p>\n\n\n\n

2. \u5ba2\u5355\u4ef7\u5dee\u5f02\u5927\uff1a<\/strong>\u51e0\u4e07\u5230\u4e0a\u5343\u4e07\u4e0d\u7b49\uff1b<\/p>\n\n\n\n

3. \u51b3\u7b56\u94fe\u590d\u6742\uff1a<\/strong>CEO\u3001\u8d22\u52a1\u3001IT\u3001\u8425\u9500\u3001\u8fd0\u8425\u51e0\u4e4e\u90fd\u662f\u6211\u4eec\u8981target\u7684\u5bf9\u8c61\uff1b<\/p>\n\n\n\n

4. \u5927\u5ba2\u6237\u5360\u6bd4\u9ad8\uff1a<\/strong>80%\u6536\u5165\u6765\u81ea\u5927\u5ba2\u6237\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u6211\u4eec\u7684\u4f01\u4e1a\u5728\u8fd9\u4e2a\u884c\u4e1a\u91cc\uff0c\u60f3\u8981\u5b9e\u73b0\u8fd9\u51e0\u4e2a\u76ee\u6807\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u8425\u9500\u8bc9\u6c42<\/strong><\/p>\n\n\n\n

1. \u54c1\u724c\u5c42\u9762\uff1a\u4ece\u5e02\u573a\u4efd\u989d\u9886\u5148\u8005\uff0c\u6210\u4e3aOpinion Leader<\/strong><\/p>\n\n\n\n

\u5f53\u4e0b\u8fd9\u4e2a\u5e02\u573a\u73af\u5883\uff0c\u54c1\u724c\u7684\u6ea2\u4ef7\u53ea\u4f1a\u8d8a\u6765\u8d8a\u9ad8\u3002\u5c24\u5176\u662f\u5728\u4e0b\u6c89\u5e02\u573a\u3002\u65e0\u8bba\u4f60\u7684\u54c1\u724c\u73b0\u5728\u662fTo C\uff0c\u8fd8\u662fTo B<\/a><\/span>\uff0c\u54c1\u724c\u5efa\u8bbe\u90fd\u4f9d\u7136\u662f\u91cd\u4e2d\u4e4b\u91cd\u3002\u54c1\u6548\u5408\u4e00\uff0c\u54c1\u724c\u81f3\u5c11\u8fd8\u662f\u8981\u5360\u4e00\u534a\u7684\u3002<\/p>\n\n\n\n

2. \u4ea7\u54c1\u5c42\u9762\uff1a\u5b8c\u6210\u4ece\u4ea7\u54c1\u578b\u5b9a\u4f4d\u5230\u89e3\u51b3\u65b9\u6848\u5b9a\u4f4d\u7684\u8f6c\u53d8<\/strong><\/p>\n\n\n\n

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3. \u9500\u552e\u5c42\u9762\uff1a\u5b8c\u6210\u4ece\u9500\u552e\u578b\u6a21\u5f0f\u5230\u54a8\u8be2\u987e\u95ee\u6a21\u5f0f\u7684\u8f6c\u53d8<\/strong><\/p>\n\n\n\n

\u5728\u8fc7\u7a0b\u4e2d\uff0c\u5f3a\u5316\u5ba2\u6237\u5bf9\u4f01\u4e1a\u4e13\u4e1a\u5ea6\u7684\u4fe1\u8d56\uff0c\u628a\u9500\u552e\u7684\u4e3b\u52a8\u6743\u628a\u63e1\u5728\u81ea\u5df1\u624b\u4e0a\u3002<\/p>\n\n\n\n

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\u8fd9\u4e09\u4e2a\u76ee\u6807\uff0c\u4e5f\u662f\u6211\u8ddf\u8001\u677f\u548c\u9500\u552e\u8001\u5927\u5728\u8ba8\u8bba\u5b8f\u89c2\u76ee\u6807\u65f6\u5019\u53cd\u590d\u5f3a\u8c03\u7684\u3002\u5c31\u662f\u8bf4\uff0c\u5148\u786e\u5b9a\u6211\u4eec\u7684\u5e02\u573a\u90e8\uff0c\u52aa\u529b\u7684\u65b9\u5411\u662f\u5bf9\u7684\u3002\u4e0d\u81f3\u4e8e\u5728\u4e0d\u6b63\u786e\u7684\u9053\u8def\u4e0a\uff0c\u8dd1\u4e86\u534a\u5929\uff0c\u8001\u677f\u548c\u516c\u53f8\u8fd8\u4e0d\u8ba4\u53ef\u3002\u8fd9\u4e09\u4e2a\u76ee\u6807\u786e\u8ba4\u4e0b\u6765\u4e4b\u540e\uff0c\u57fa\u672c\u5c31\u53ef\u4ee5\u786e\u5b9a\u201c\u5185\u5bb9\u8425\u9500\u201d\u4e00\u5b9a\u662f\u6211\u4eec\u7684\u6838\u5fc3\u5e02\u573a\u6218\u7565\uff0c\u9700\u8981\u6700\u91cd\u70b9\u7684\u8d44\u6e90\u6295\u5165\u3002<\/p>\n\n\n\n

\u5177\u4f53\u5230\u90e8\u95e8\u5c42\u9762\u4e0a\uff0c\u6d89\u53ca\u7684\u76ee\u6807\u633a\u591a\u7684\uff0c\u6709\u603b\u76ee\u6807\uff0c\u4e5f\u6709\u9636\u6bb5\u6027\u76ee\u6807\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u8425\u9500\u76ee\u6807<\/strong><\/p>\n\n\n\n

\u9500\u552e\u7ebf\u7d22<\/strong><\/p>\n\n\n\n

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\u4ea4\u53c9\u8425\u9500\/\u5347\u7ea7\u9500\u552e<\/strong><\/p>\n\n\n\n

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\u5927\u5ba2\u6237\u7c98\u6027<\/strong><\/p>\n\n\n\n

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\u6570\u636e\u5e93\u89d2\u8272\u5360\u6bd4<\/strong><\/p>\n\n\n\n

\u8fd9\u4e2a\u6570\u636e\u662f\u6211\u4eec\u65e9\u671f\u5f00\u59cb\u505a\u8425\u9500\u7684\u65f6\u5019\u6bd4\u8f83\u5173\u6ce8\u7684\u6307\u6807\u3002\u56e0\u4e3a\u6211\u63a5\u624b\u7684\u65f6\u5019\uff0c\u53d1\u73b0\u6570\u636e\u5e93\u91cc90%\u90fd\u662fIT\uff0c\u4ed6\u4eec\u5bf9\u6700\u7ec8\u51b3\u7b56\u6709\u5f71\u54cd\u529b\uff0c\u4f46\u4e0d\u53d1\u6325\u5173\u952e\u4f5c\u7528\u3002\u540e\u9762\u901a\u8fc7\u4e00\u7cfb\u5217\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\uff0c\u6570\u636e\u5e93\u975eIT\u89d2\u8272\u5360\u6bd4\u5dee\u4e0d\u591a\u5360\u5230\u4e8660%+\u3002\u8fd8\u6709\u5f88\u91cd\u8981\u7684\u4e00\u70b9\uff0c\u8425\u9500\u548c\u9500\u552e\u4e00\u5b9a\u8981\u5f7c\u6b64\u900f\u660e\u3002\u6bcf\u5e74\u7684\u9500\u552e\u4f1a\u4e0a\uff0c\u6211\u4eec\u4f1a\u5f3a\u8c03\uff0c\u6211\u4eec\u4e3a\u4ec0\u4e48\u8981\u53bb\u505a\u5185\u5bb9\u8425\u9500\uff1f<\/p>\n\n\n\n

\u8fd9\u4e3b\u8981\u4f53\u73b0\u5728\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n

\u8fde\u63a5\uff1a<\/strong>\u4e0e\u7528\u6237\u5efa\u7acb\u9ad8\u9891\u4e92\u52a8<\/p>\n\n\n\n

\u4ef7\u503c\uff1a<\/strong>\u4ef7\u503c\u9a71\u52a8\uff0c\u5f71\u54cd\u9ad8\u5c42\u51b3\u7b56\u8005\u7684\u51b3\u7b56<\/p>\n\n\n\n

\u8054\u52a8\uff1a<\/strong>\u4e0d\u4ec5\u662fIT\uff0c\u8fd8\u8981\u5f71\u54cd\u51b3\u7b56\u94fe\u4e0a\u7684\u5176\u4ed6\u89d2\u8272<\/p>\n\n\n\n

\u4ea7\u54c1\uff1a<\/strong>\u5b9e\u73b0\u4ece\u4ea7\u54c1\u5230\u89e3\u51b3\u65b9\u6848\uff0c\u4ece\u9500\u552e\u578b\u5230\u987e\u95ee\u578b\u7684\u8f6c\u53d8<\/p>\n\n\n\n

\u54c1\u724c\uff1a<\/strong>\u4e0d\u4ec5\u505a\u5e02\u573a\u4efd\u989dLeader\uff0c\u8fd8\u8981\u505aOpinion Leader<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u6211\u4eec\u4f1a\u5f88\u6e05\u695a\u7684\u544a\u8bc9\u9500\u552e\uff0c\u9488\u5bf9\u5927\u5bb6\u6240\u5173\u5fc3\u7684\u4f4e\u6f5c\u5ba2\u6237\u3001\u4e2d\u6f5c\u5ba2\u6237\u3001\u9ad8\u6f5c\u5ba2\u6237\uff0c\u6211\u4eec\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565\u662f\u4ec0\u4e48\uff0c\u80fd\u591f\u5e2e\u52a9\u5927\u5bb6\u4ece\u9500\u552e\u5c42\u9762\u4e0a\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n

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\"To<\/figure>\n\n\n\n

\u6240\u4ee5\uff0c\u5c0f\u7ed3\u4e00\u4e0b\u3002\u505a\u5185\u5bb9\u8981\u6709\u571f\u58e4\uff0c\u8981\u57fa\u4e8e\u5171\u8bc6\u3002\u5426\u5219\u5c31\u4f1a\u51fa\u73b0\u4eba\u5bb6\u4e0d\u77e5\u9053\u4f60\u5929\u5929\u5728\u5e72\u4ec0\u4e48\uff0c\u5e72\u7684\u4e8b\u513f\u4f3c\u4e4e\u4e5f\u6ca1\u4ec0\u4e48\u4ef7\u503c\u7684\u60c5\u51b5\u3002\u8fd9\u79cd\u201c\u81ea\u55e8\u201d\u7684\u53ef\u6301\u7eed\u6027\u5c31\u5f88\u5dee\u4e86\u3002<\/p>\n\n\n\n

\u505a\u5185\u5bb9\uff0c\u662f\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\uff0c\u4e5f\u662f\u9700\u8981\u53cd\u590d\u81ea\u8bc1\u7684\u8fc7\u7a0b\u3002\u6211\u4eec\u505a\u5185\u5bb9\uff0c\u6709\u51e0\u4e2a\u91cc\u7a0b\u7891\u4e8b\u4ef6\uff0c\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u592f\u5b9e\u4e86\u505a\u5185\u5bb9\u7684\u4fe1\u5fc3\uff0c\u8981\u4e00\u6761\u9053\u8d70\u5230\u9ed1\u7684\u51b3\u5fc3\u3002<\/p>\n\n\n\n

2018\u5e745\u6708\uff1a\u9996\u53d1\u4e1a\u5185\u7b2c\u4e00\u5802\u7ebf\u4e0a\u516c\u5f00\u8bfe<\/em><\/p>\n\n\n\n

\u76ee\u7684\uff1a\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u8fdb\u5165\u884c\u4e1a\uff0c\u5148\u53d1\u5236\u4eba\uff0c\u8d62\u5f97\u8206\u8bba\u4f18\u52bf<\/em><\/p>\n\n\n\n

2018\u5e7412\u6708\uff1a\u4e3e\u529e\u7b2c\u4e00\u5c4a\u77f3\u57fa\u6570\u5b57\u5316\u521b\u65b0\u5cf0\u4f1a<\/em><\/p>\n\n\n\n

\u76ee\u7684\uff1a\u6811\u7acb\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u9886\u519b\u4f01\u4e1a\u7684\u65d7\u5e1c\uff0c\u54c1\u724c\u4ef7\u503c\u63d0\u5347<\/em><\/p>\n\n\n\n

2019\u5e749\u6708\uff1a\u4e0a\u7ebfSCRM\u7cfb\u7edf<\/em><\/p>\n\n\n\n

2020\u5e74\u521d\uff1a\u8054\u5408\u5408\u4f5c\u4f19\u4f34\uff0c2\u54687\u573a\u6297\u75ab\u516c\u5f00\u8bfe<\/em><\/p>\n\n\n\n

\u76ee\u7684\uff1a\u75ab\u60c5\u5f71\u54cd\u4e0b\u9152\u65c5\u4e1a\u81f3\u6697\u65f6\u523b\uff0c\u4e0e\u884c\u4e1a\u5171\u8fdb\u9000<\/em><\/p>\n\n\n\n

2020\u5e7412\u6708\uff1a\u53d1\u5e03\u884c\u4e1a\u9996\u4efd\u6df1\u5ea6\u62a5\u544a<\/em><\/p>\n\n\n\n

\u300a2021\u5e74\u4e2d\u56fd\u9152\u5e97\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u62a5\u544a\u300b<\/em><\/p>\n\n\n\n

2021\u5e745\u6708\uff1a\u4e1a\u52a1\u90e8\u95e8\u627e\u5230\u6211\u4eec\uff0c<\/em><\/p>\n\n\n\n

\u7814\u8ba8\u5f00\u542f\u4e0e\u54a8\u8be2\u6709\u5173\u7684\u4e1a\u52a1<\/em><\/p>\n\n\n\n

2018\u5e745\u6708\u8fc4\u4eca\uff1a\u6211\u4eec\u505a\u4e8634\u573a\u516c\u5f00\u8bfe\uff0c\u8fd12\u5e74\u53d1\u5e03\u4e8650\u4efd\u884c\u4e1a\u62a5\u544a\uff0c\u8fd8\u6253\u9020\u4e86\u4e24\u4e2a\u884c\u4e1aIP\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

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\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u201c\u54a8\u8be2\u4e1a\u52a1\u201d\u4f1a\u9010\u6e10\u6c34\u5230\u6e20\u6210\u7684\u539f\u56e0\uff0c\u516c\u53f8\u5185\u90e8\uff0c\u6211\u4eec\u4e5f\u4e0e\u4e1a\u52a1\u90e8\u95e8\u4e00\u8d77\u63a2\u8ba8\uff0c\u9010\u6b65\u5efa\u7acb\u201c\u5148\u54a8\u8be2\u3001\u518d\u9500\u552e\u201d\u6a21\u5f0f\uff08\u4e3b\u8981\u9488\u5bf9\u8f6f\u4ef6\uff09\u3002<\/p>\n\n\n\n

\u7531\u4e8e\u54a8\u8be2\u5de5\u4f5c\u7684\u4ecb\u5165\uff0c\u5ba2\u5355\u4ef7\u4f1a\u6bd4\u4ee5\u524d\u66f4\u9ad8\u3002\u540c\u6837\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e482021\u5e74\uff0c\u6211\u4eec\u6709\u8d8a\u6765\u8d8a\u591aearned media\u66dd\u5149\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n

2021\u5e74\uff0c\u9152\u65c5\u884c\u4e1a\u7531\u4e8e\u75ab\u60c5\u5f71\u54cd\uff0c\u4e0d\u786e\u5b9a\u6027\u4f9d\u7136\u5f88\u5927\uff0c\u6211\u4eec\u5bf9\u5916\u6d3b\u52a8\u8d5e\u52a9\u57fa\u672c\u90fd\u505c\u4e86\u3002\u4f46\u622a\u81f3\u76ee\u524d\uff0c\u884c\u4e1a\u5927\u4f1a\u6f14\u8bb2\/\u5ba2\u6237\/\u9662\u6821\u4f1a\u8bae\uff0c\u6211\u4eec\u57fa\u672c\u4e0a\u6bcf\u4e2a\u6708\u90fd\u67091-2\u573a\u5206\u4eab\uff0c\u90fd\u662f\u514d\u8d39\u7684\u3002<\/p>\n\n\n\n

\u662f\u56e0\u4e3a\u4f60\u5728\u884c\u4e1a\u91cc\u6811\u7acb\u4e86\u4e13\u5bb6\u7684\u5f62\u8c61\uff0c\u8d62\u5f97\u4e86\u4fe1\u4efb\u3002\u5185\u5bb9\u5728\u8fd9\u91cc\u4ea7\u751f\u7684\u4ef7\u503c\u662f\u4e0d\u53ef\u91cf\u5316\u7684\uff0c\u4e5f\u662f\u4e0d\u53ef\u4f30\u91cf\u7684\u3002<\/p>\n\n\n\n

\"To<\/figure>\n\n\n\n

\u603b\u7ed3\u4e00\u4e0b\uff0c\u5185\u5bb9\u4f20\u9012\u7684\u4e00\u5b9a\u662f\u7528\u6237\u4ef7\u503c\u4e3b\u5f20\uff0c\u4e14\u4e00\u5b9a\u8981\u5177\u5907\u884c\u4e1a\u89c6\u89d2\u3002\u5c24\u5176\u662f\u7ec6\u5206\u884c\u4e1a\u7684To B\u4f01\u4e1a\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u8bb2\uff0c\u5185\u5bb9\u6240\u626e\u6f14\u7684\u89d2\u8272\u4e0d\u4ec5\u4ec5\u662f\u83b7\u5ba2\uff0c\u8fd8\u6709\u4f01\u4e1a\u54c1\u724c\u4ef7\u503c\u7684\u63d0\u5347\u3002<\/strong><\/p>\n\n\n\n

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\"To<\/figure>\n\n\n\n

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\"To<\/figure>\n\n\n\n

\u4e0a\u56fe\u82f1\u6587\u7ffb\u8bd1\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u9636\u6bb5—–\u76ee\u6807<\/p>\n\n\n\n

1\u3001\u53d1\u73b0\uff1a\u8ba9\u7528\u6237\u53d1\u73b0\u4f60\u7684\u4ea7\u54c1<\/p>\n\n\n\n

2\u3001\u719f\u77e5\uff1a\u5f15\u5bfc\u7528\u6237\u6ce8\u518c\u8bd5\u7528\u7248<\/p>\n\n\n\n

3\u3001\u8bd5\u7528\uff1a\u628a\u7528\u6237\u8f6c\u5316\u6210\u4ed8\u8d39\u7528\u6237<\/p>\n\n\n\n

4\u3001\u652f\u6301\uff1a\u6559\u80b2\u7528\u6237\u5e76\u54cd\u5e94\u7528\u6237\u7684\u95ee\u9898\u4e0e\u56f0\u60d1<\/p>\n\n\n\n

5\u3001\u91c7\u8d2d\uff1a\u652f\u6301\u8ba2\u9605\u4e0e\u4ed8\u6b3e<\/p>\n\n\n\n

6\u3001\u5411\u4e0a\u9500\u552e\uff1a\u5f15\u5bfc\u66f4\u5927\u89c4\u6a21\u4ed8\u8d39<\/p>\n\n\n\n

7\u3001\u7559\u5b58\uff1a\u5c06\u7528\u6237\u7559\u5b58\u66f4\u4e45<\/p>\n\n\n\n

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\"To<\/figure>\n\n\n\n

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  • \u8fd9\u5957\u65b9\u6848\u80fd\u89e3\u51b3\u6211\u7684\u4ec0\u4e48\u95ee\u9898\uff1f<\/strong><\/li>
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  • \u5e2e\u52a9\u6211\u8fbe\u6210\u4ec0\u4e48\u76ee\u6807\uff1f<\/strong><\/li>
  • \u8fd9\u4e9b\u76ee\u6807\u5bf9\u4e8e\u6211\u4eec\u6765\u8bf4\u662f\u4e0d\u662f\u5173\u952e\u6307\u6807\uff1f<\/strong><\/li>
  • \u662f\u4e0d\u662f\u91cd\u8981\u53c8\u7d27\u8feb\uff1f<\/strong><\/li><\/ul>\n\n\n\n

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    \"To<\/figure>\n\n\n\n

    \u4ececuriosity \u5230 aha moment, \u5c31\u662f\u6211\u4eec\u7684\u83b7\u5ba2\u8fc7\u7a0b\u3002\u8fd9\u4e5f\u662f\u8425\u9500\u4e2d\u6700\u96be\u7684\u90e8\u5206\uff0c\u5f88\u591a\u83b7\u53d6\u6765\u7684\u5ba2\u6237\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u7684\u6d41\u5931\u7387\u53ef\u4ee5\u9ad8\u8fbe90%\u3002\u4f46\u662f\uff0c\u5ba2\u6237\u5230\u4e86Aha moment\u8fd9\u4e2a\u70b9\u4e86\uff0c\u5c31\u4e00\u5b9a\u4f1a\u76f4\u63a5\u8d2d\u4e70\u5417\uff1f\u5e76\u4e0d\u662f\u3002<\/p>\n\n\n\n

    \u6211\u4eec\u5728\u4e2d\u95f4\u8fd8\u9700\u8981\u6301\u7eed\u4e0e\u4ed6\u4e92\u52a8\uff0c\u8fdb\u884c\u4ef7\u503c\u4ea4\u6362\uff0c\u624d\u80fd\u8fdb\u4e00\u6b65\u89e6\u52a8\u4ed6\u7684\u8d2d\u4e70\u6216\u8005\u8bd5\u7528\u884c\u4e3a\u3002\u518d\u4e4b\u540e\u8fd8\u9700\u8981\u6301\u7eed\u4e92\u52a8\uff0c\u624d\u80fd\u591f\u8ba9\u4ed6\u6210\u4e3a\u4ea7\u54c1\u7684\u5021\u5bfc\u8005\uff0c\u5f15\u53d1\u66f4\u591a\u65b0\u7684\u7528\u6237\u4ea7\u751f\u201ccuriosity\uff08\u597d\u5947\uff09\u201d\u3002<\/p>\n\n\n\n

    \u8fd9\u91cc\u9762\uff0cValue Exchange\u662f\u975e\u5e38\u6838\u5fc3\u7684\u90e8\u5206\u3002\u4e5f\u662f\u6211\u4eec\u5185\u5bb9\u8425\u9500\u7b56\u7565\u7684\u7acb\u8eab\u4e4b\u672c\u3002\u4e3a\u4ec0\u4e48\u6211\u4eec\u603b\u662f\u8bf4\u5185\u5bb9\u96be\uff0c\u96be\u4e8e\u4e0a\u9752\u5929\uff0c\u662f\u6211\u4eec\u4e0d\u4f1a\u5199\u5417\uff1f\u4e0d\u662f\u3002\u662f\u56e0\u4e3a\u60f3\u8981\u6301\u7eed\u6027\u4ea7\u51fa\u80fd\u591f\u8ba9\u7528\u6237\u8ba4\u4e3a\u6709\u7528\u7684\u5185\u5bb9\uff0c\u662f\u5f88\u96be\u7684\u4e00\u4ef6\u4e8b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5e02\u573a\u90e8\u5f80\u5f80\u8131\u79bb\u4e00\u7ebf\u3001\u8131\u79bb\u7528\u6237\uff0c\u8fd9\u5c31\u8ba9\u6211\u4eec\u66f4\u52a0\u96be\u4ee5\u7b56\u5212\u51fa\u7528\u6237\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u5199\u51fa\u7528\u6237\u611f\u5174\u8da3\u7684\u6587\u6848\u3002\u4ef7\u503c\u4ea4\u6362\uff0c\u53ea\u80fd\u662f\u6d45\u5c1d\u8f84\u6b62\u3002<\/p>\n\n\n\n

    \u6211\u5f15\u7528\u524d\u51e0\u5929\u542c\u8fc7\u7684Amplitude\u5e02\u573a\u526f\u603b\u88c1\u7684\u4e00\u4e2a\u5206\u4eab\u3002\u5f15\u5bfc\u7528\u6237\u7684\u8fc7\u7a0b\uff0c\u66f4\u50cf\u662f\u4e00\u4e2a\u722c\u68af\u5b50\u7684\u8fc7\u7a0b\u3002\u6211\u89c9\u5f97\u8fd9\u4e2a\u8bf4\u6cd5\u7279\u522b\u597d\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u722c\u68af\u5b50\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u53cd\u91cd\u529b\u7684\u8fc7\u7a0b\u3002\u521a\u624d\u63d0\u5230\u4ececuriosity \u5230 aha moment\u662f\u53f2\u4e0a\u6700\u96be\u7684\u8425\u9500\u96be\u9898\uff0c\u65e2\u7136\u8fd9\u4e2aGap\u8fd9\u4e48\u5927\uff0c\u90a3\u4e48\u6211\u4eec\u662f\u4e0d\u662f\u53ef\u4ee5\u5728\u8fd9\u4e2aGap\u4e4b\u95f4\uff0c\u518d\u52a0\u51e0\u4e2a\u68af\u6760\uff0c\u8ba9\u7528\u6237\u6500\u722c\u8d77\u6765\u4e0d\u90a3\u4e48\u96be\u7684\uff1f<\/p>\n\n\n\n

    \u4e00\u5b9a\u8981\u660e\u767d\uff0c\u4eceCuriosity \u5230 Aha moment \uff0c\u4e0d\u8981\u518d\u53bb\u5236\u9020\u7126\u8651\uff0c\u63d0\u51fa\u95ee\u9898\uff0c\u5bf9\u4e8e\u6211\u4eec\u6765\u8bf4\uff0c\u56e0\u4e3a\u5ba2\u5355\u4ef7\u6bd4\u8f83\u9ad8\uff0c\u4ea7\u54c1\u81ea\u52a9\u6027\u6bd4\u8f83\u4f4e\uff0c\u6211\u4eec\u7684Aha Moment\u662f\u8ba9\u7528\u6237\u7533\u8bf7demo\u6f14\u793a\u3002<\/p>\n\n\n\n

    \u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u4f7f\u7528\u5404\u79cd\u4e0d\u540c\u7684\u5185\u5bb9\u7d20\u6750\u6765\u5e2e\u52a9\u7528\u6237\u201c\u722c\u68af\u201d\u3002\u6bd4\u5982\u63d0\u4f9b\u7ed9\u4ed6\uff0c\u4e0e\u4ed6\u540c\u7c7b\u578b\u7684\u4f7f\u7528\u6211\u4eec\u4ea7\u54c1\u7684\u9152\u5e97\u90fd\u6709\u54ea\u4e9b\u3002\u6bd4\u5982\u5ba2\u6237\u6848\u4f8b\uff0c\u6bd4\u5982\u4ea7\u54c1\u89c6\u9891\uff0c\u6bd4\u5982\u628a\u4ea7\u54c1\u5b9e\u64cd\u6307\u5357\u90ae\u5bc4\u7ed9\u4ed6\uff0c\u7b49\u7b49\u3002\u8ba9\u4ed6\u4e00\u6b65\u6b65\u5b8c\u6210\u4ececuriosity \u5230aha moment \u7684\u8f6c\u53d8\u3002<\/p>\n\n\n\n

    \u4ee5\u4e0b\u662f\u6211\u4eec\u4e00\u4e2a\u5178\u578b\u7684\u9ad8\u6f5c\u5ba2\u6237\u5728\u5185\u5bb9\u751f\u6001\u91cc\u7684\u89e6\u70b9\u548c\u8f68\u8ff9\u4f9b\u5927\u5bb6\u53c2\u8003\uff0c\u8fd9\u4e2aengagement\u7684\u8fc7\u7a0b\uff0c\u53ef\u80fd\u5305\u62ec\u51e0\u5341\u6b21\u7684\u89e6\u70b9\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u540c\u65f6\uff0c\u5e02\u573a\u90e8\u8fd8\u662f\u9700\u8981\u5efa\u7acb\u81ea\u5df1\u7684\u6f0f\u6597\u8f6c\u5316\u4f53\u7cfb\u7684\uff0c\u786e\u4fdd\u6211\u4eec\u6240\u6709\u7684\u51b3\u7b56\u90fd\u6709\u636e\u53ef\u4f9d\u3002\u6f0f\u6597\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u5bf9\u4e8e\u5e02\u573a\u90e8\u8001\u5927\u6765\u8bf4\uff0c\u56f4\u7ed5\u5728\u6211\u4eec\u8eab\u8fb9\u7684\u5404\u9879metrics\u975e\u5e38\u591a\u3002\u6709\u4e86\u6f0f\u6597\u4f53\u7cfb\uff0c\u80fd\u591f\u4e3a\u6211\u4eec\u7684\u65e5\u5e38\u51b3\u7b56\u63d0\u4f9b\u5f88\u591a\u6293\u624b\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u8fd9\u662f\u6211\u4eec\u90e8\u95e8\u7684\u8f6c\u5316\u6f0f\u6597\u30022021\u5e74\u622a\u81f3\u5230\u76ee\u524d\uff0c\u6211\u4eec\u4ecefollower\u5230member\u7684\u8f6c\u5316\u7387\u5927\u6982\u662f65%\uff0c\u4ecemember\u5230hot leads\u7684\u8f6c\u5316\u7387\u5927\u6982\u662f35%\u3002\u800c\u5728\u63d0\u5347\u8f6c\u5316\u7387\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u90fd\u9700\u8981\u9ad8\u8d28\u91cf\u5185\u5bb9\u7684\u652f\u6491\u3002<\/p>\n\n\n\n

    \u5230\u8fd9\u91cc\uff0c\u6211\u4eec\u5c31\u5b8c\u6210\u4e86\u4f01\u4e1a\u8981\u505a\u5185\u5bb9\u8425\u9500\u8fd9\u4ef6\u4e8b\u7684\u81ea\u8bc1\u3002\u65e0\u8bba\u662f\u4ece\u54c1\u724c\u5c42\u9762\uff0c\u8fd8\u662f\u4ece\u9500\u552e\u5c42\u9762\u3002\u6211\u4eec\u505a\u51fa\u4e86\u53ef\u8861\u91cf\u7684\u6548\u679c\uff0c\u4e5f\u505a\u51fa\u4e86\u4e0d\u53ef\u8861\u91cf\u7684\u6548\u679c\u3002\u6240\u4ee5\uff0c\u4eca\u5e74\u6211\u4eec\u5185\u5bb9\u56e2\u961f\u53c8\u65b0\u589e\u4e86\u4e00\u4f4d\u5c0f\u4f19\u4f34\u3002\u56e0\u4e3a\u516c\u53f8\u4e5f\u5bf9\u5185\u5bb9\u8fd9\u4ef6\u4e8b\uff0c\u4ea7\u751f\u4e86\u8fdb\u4e00\u6b65\u7684\u8ba4\u540c\u3002<\/p>\n\n\n\n

    \u5c0f\u7ed3\u4e00\u4e0b\uff0c\u5185\u5bb9\u8425\u9500\u5c31\u662f\u4e0e\u7528\u6237\u7684\u9ad8\u9891\u4e92\u52a8\u3002\u5728customer engagement\u7684\u8fc7\u7a0b\u4e2d\u4e0d\u65ad\u5f3a\u5316\u4ef7\u503c\u4e92\u6362\u3002\u5728\u7528\u6237\u4ececuriosity \u5411 aha moment\u722c\u5761\u7684\u8fc7\u7a0b\u4e2d\uff0c\u591a\u521b\u9020\u4e00\u4e9b\u201c\u68af\u680f\u201d\uff0c\u8ba9\u7528\u6237\u722c\u7684\u8f7b\u677e\u4e00\u4e9b\uff0c\u963b\u529b\u5c0f\u4e00\u4e9b\u3002<\/strong><\/p>\n\n\n\n

    \u90a3\u4e48\uff0c<\/p>\n\n\n\n

    \u5982\u4f55\u6253\u9020\u4e00\u4efd<\/strong><\/p>\n\n\n\n

    \u5177\u5907\u6df1\u5ea6\u6d1e\u5bdf\u529b\u7684<\/strong><\/p>\n\n\n\n

    \u767d\u76ae\u4e66\u5462\uff1f<\/strong><\/p>\n\n\n\n

    \u9996\u5148\u6211\u4eec\u9700\u8981\u4ece\u4e09\u4e2a\u7ef4\u5ea6\u6765\u8003\u8651\u8fd9\u4e2a\u4e8b\u60c5\u3002<\/p>\n\n\n\n

    \u884c\u4e1a\uff1a\u8fd9\u662f\u4e0d\u662f\u884c\u4e1a\u5173\u5fc3\u7684\u8bdd\u9898<\/p>\n\n\n\n

    \u516c\u53f8\uff1a\u8fd9\u662f\u4e0d\u662f\u4e0e\u516c\u53f8\u7684\u54c1\u724c\u6587\u5316\u76f8\u7b26<\/p>\n\n\n\n

    \u4ea7\u54c1\uff1a\u8fd9\u662f\u4e0d\u662f\u80fd\u591f\u4e3a\u4ea7\u54c1\u9500\u552e\u5e26\u6765\u589e\u503c<\/p>\n\n\n\n

    \u4f60\u9700\u8981\u601d\u8003\uff1a<\/p>\n\n\n\n

    \u4f60\u4e3a\u4ec0\u4e48\u8981\u505a\u8fd9\u4efd\u767d\u76ae\u4e66\uff1f<\/p>\n\n\n\n

    \u66f4\u591a\u51fa\u4e8e\u54c1\u724c\u7684\u8003\u8651\uff1f<\/p>\n\n\n\n

    \u8fd8\u662f\u4ea7\u54c1\u7684\u8003\u8651\uff1f<\/p>\n\n\n\n

    \u6bd4\u5982\u6211\u4eec\u5728\u4eca\u5e74\u5e74\u521d\u51fa\u54c1\u7684\u300a2021\u5e74\u4e2d\u56fd\u9152\u5e97\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u62a5\u544a\u300b\uff0c\u4e3b\u8981\u5c31\u662f\u4ece\u201c\u54c1\u724c\u201d\u89d2\u5ea6\u8003\u8651\uff0c\u6811\u7acb\u77f3\u57fa\u5728\u6574\u4e2a\u9152\u5e97\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u9886\u519b\u4f01\u4e1a\u7684\u5f62\u8c61\u3002\u8fd9\u4efd\u62a5\u544a\u8fc4\u4eca\u5df2\u7ecf\u6709\u8d85\u8fc71200\u6b21\u4e0b\u8f7d\u3002\u6211\u4eec\u4e5f\u8ba1\u5212\u628a\u8fd9\u4efd\u62a5\u544a\u6253\u9020\u6210\u53e6\u4e00\u4e2a\u5e02\u573aIP\u548c\u5e74\u5ea6\u62a5\u544a\u3002\u8ba9\u5b83\u5177\u6709\u66f4\u957f\u8fdc\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n

    \u800c10\u6708\u4efd\u521a\u521a\u53d1\u5e03\u7684\u300a\u4e2d\u56fd\u9152\u5e97\u4e1a\u7cfb\u7edf\u4e0a\u4e91\u73b0\u72b6\u8c03\u67e5\u300b\uff0c\u5219\u66f4\u591a\u51fa\u4e8e\u201c\u4ea7\u54c1\u201d\u8003\u8651\u3002\u56e0\u4e3a\u8fc7\u53bb\u51e0\u5e74\u4e5f\u662f\u77f3\u57fa\u5f88\u591a\u4ea7\u54c1\u4e5f\u5728\u9646\u7eed\u201c\u4e91\u5316\u201d\uff0c\u660e\u786e\u4e86\u5236\u4f5c\u767d\u76ae\u4e66\u7684\u4e3b\u9898\u3001\u76ee\u7684\u548c\u7acb\u610f\u4e4b\u540e\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u6b63\u5f0f\u8fdb\u5165\u5236\u4f5c\u9636\u6bb5\u4e86\u3002<\/p>\n\n\n\n

    \u4f5c\u4e3a\u5e02\u573a\u90e8\u7684\u8d1f\u8d23\u4eba\uff0c\u8ddf\u5a92\u4f53\u4e3b\u7f16\u662f\u4e00\u6837\u7684\uff0c\u6211\u4eec\u9700\u8981\u5bf9\u6240\u5728\u7684\u884c\u4e1a\u6709\u654f\u9510\u7684\u6d1e\u5bdf\u529b\u3002\u4e5f\u9700\u8981\u4e0d\u65ad\u7d2f\u79ef\u884c\u4e1a\u77e5\u8bc6\uff0c\u5206\u6790\u884c\u4e1a\u683c\u5c40\uff0c\u4e0e\u5185\u5916\u90e8\u4e0d\u540c\u4e13\u5bb6\u5bf9\u8bdd\uff0c\u6765\u4e0d\u65ad\u83b7\u53d6\u65b0\u77e5\uff0c\u4ee5\u786e\u4fdd\u4f60\u51fa\u54c1\u7684\u5185\u5bb9\uff0c\u662f\u884c\u4e1a\u4e0e\u7528\u6237\u6240\u9700\u8981\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n

    \u6240\u4ee5\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u6bcf\u4efd\u62a5\u544a\u7684\u51fa\u54c1\u90fd\u662f\u4e00\u4e2a\u5c0f\u7ec4\u4f5c\u4e1a\u3002\u9996\u5148\u9700\u8981\u660e\u786e\u4e00\u4e2aProject leader\u3002\u6574\u4e2a\u9879\u76ee\u7531PL\u628a\u63a7\uff0c\u5c24\u5176\u662f\u5173\u952e\u65f6\u95f4\u8282\u70b9\uff0cPL\u4e5f\u53ef\u4ee5\u5145\u5206\u8c03\u52a8\u90e8\u95e8\u5185\u5916\u90e8\u8d44\u6e90\u6765\u8fbe\u5230\u9879\u76ee\u76ee\u6807\u3002<\/p>\n\n\n\n

    \u5177\u4f53\u6d41\u7a0b\u5982\u4e0b\uff1a<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    10\u6b65\uff0c\u6253\u9020\u6d1e\u5bdf\u529b\u7206\u8868\u7684\u767d\u76ae\u4e66\uff01<\/strong><\/p>\n\n\n\n

    1\u3001\u7b2c\u4e00\u8f6e\u5934\u8111\u98ce\u66b4\uff1a\u660e\u786e\u62a5\u544a\u4e3b\u9898\u4e0e\u7acb\u610f<\/strong><\/p>\n\n\n\n

    \u4e3b\u9898\u3001\u7acb\u610f\u548c\u62a5\u544a\u5927\u4f53\u7684\u6846\u67b6\uff0c\u662f\u8fd9\u8f6e\u5934\u8111\u98ce\u66b4\u8981\u8ba8\u8bba\u548c\u660e\u786e\u4e0b\u6765\u7684\u4e3b\u9898\u3002\u5305\u62ec\u62a5\u544a\u662f\u4e0d\u662f\u8981\u8fdb\u884c\u5ba2\u6237\u4e0e\u5185\u90e8\u4e13\u5bb6\u8bbf\u8c08\uff1f\u662f\u4e0d\u662f\u9700\u8981\u5f00\u5c55\u8c03\u67e5\u95ee\u5377\uff1f\u6f5c\u5728\u7684\u8054\u5408\u53d1\u5e03\u673a\u6784\u6709\u54ea\u4e9b\uff1f\u62a5\u544a\u4e0e\u516c\u53f8\u7684\u54ea\u4e9b\u4ea7\u54c1\u5177\u6709\u6bd4\u8f83\u5f3a\u7684\u76f8\u5173\u6027\uff1f\u7b49\u7b49\u5185\u5bb9\u3002<\/p>\n\n\n\n

    2\u3001\u786e\u5b9a\u9879\u76ee\u8ba1\u5212\u8868<\/strong><\/p>\n\n\n\n

    \u6839\u636e\u4ee5\u4e0a\u5185\u5bb9\uff0cPL\u9700\u8981\u5236\u5b9a\u4e00\u4efd\u53ef\u6267\u884c\u7684\u9879\u76ee\u8ba1\u5212\u8868\uff0c\u5e76\u660e\u786e\u76f8\u5173\u8d1f\u8d23\u4eba\u3002<\/p>\n\n\n\n

    3\u3001\u786e\u5b9a\u62a5\u544a\u6574\u4f53\u6846\u67b6<\/strong><\/p>\n\n\n\n

    \u8fd9\u4e2a\u65f6\u5019\u7684\u62a5\u544a\u6846\u67b6\u662f\u975e\u5e38general\u7684\uff0c\u4e3b\u8981\u5217\u51fa\u62a5\u544a\u5927\u6982\u4f1a\u5305\u62ec\u51e0\u4e2a\u90e8\u5206\uff0c\u4ee5\u600e\u6837\u7684\u903b\u8f91\u987a\u5e8f\u6765\u5448\u73b0\u3002<\/p>\n\n\n\n

    4\u3001\u9879\u76ee\u7ec4Kick off meeting<\/strong><\/p>\n\n\n\n

    PL\u4f1a\u5728\u4f1a\u4e0a\u8fdb\u4e00\u6b65\u660e\u786e\u5927\u5bb6\u5404\u81ea\u7684\u5206\u5de5\u548c\u65f6\u95f4\u8282\u70b9\u7684\u8981\u6c42\u3002\u4e00\u822c\u6765\u8bf4\u4f1a\u6709\u4ee5\u4e0b\u51e0\u5757\u5173\u952e\u7684\u5185\u5bb9\u30021\uff09\u5916\u8054\uff1a\u4e3b\u8981\u786e\u5b9a\u8054\u5408\u53d1\u5e03\u673a\u6784\uff08\u5982\u5a92\u4f53\u3001\u884c\u4e1a\u534f\u4f1a\u7b49\uff09\uff1b2\uff09\u95ee\u5377\u8c03\u67e5\u5236\u4f5c\u4e0e\u53d1\u5e03\uff1b3\uff09\u5ba2\u6237\u4e0e\u5185\u90e8\u4e13\u5bb6\u9080\u7ea6\u4e0e\u8bbf\u8c08\uff1b4\uff09\u7bc7\u5e45\u957f\u7684\u62a5\u544a\uff0c\u6bcf\u4e2a\u90e8\u5206\u7531\u4e0d\u540c\u7684\u4eba\u8d1f\u8d23\u64b0\u5199\u3002<\/p>\n\n\n\n

    5\u3001\u7b2c\u4e8c\u6b21\u5934\u8111\u98ce\u66b4<\/strong><\/p>\n\n\n\n

    \u4e3b\u8981\u662f\u6240\u6709\u53c2\u4e0e\u5185\u5bb9\u64b0\u5199\u7684\u540c\u4e8b\u9700\u53c2\u52a0\uff0c\u57fa\u4e8e\u8bbf\u8c08\u548c\u95ee\u5377\u5185\u5bb9\uff0c\u4f1a\u8bae\u524d\u5927\u5bb6\u9700\u8981\u5bf9\u6240\u8d1f\u8d23\u7684\u5185\u5bb9\u90e8\u5206\u63d0\u51fa\uff0c\u5efa\u8bbe\u6027\u610f\u89c1\u3001\u60f3\u6cd5\u548c\u5177\u4f53\u601d\u8def\u3002<\/p>\n\n\n\n

    6\u3001\u7ec6\u5316\u62a5\u544a\u6574\u4f53\u6846\u67b6<\/strong><\/p>\n\n\n\n

    \u8fdb\u4e00\u6b65\u7ec6\u5316\u62a5\u544a\u6846\u67b6\uff0c\u5217\u51fa\u6bcf\u4e2a\u90e8\u5206\u7684key points\uff0c\u8fd9\u6837\u62a5\u544a\u7684\u201c\u9aa8\u67b6\u201d\u642d\u5efa\u5c31\u521d\u6b65\u5b8c\u6210\u4e86\u3002\u5269\u4e0b\u7684\u5c31\u4ea4\u7ed9\u5185\u5bb9\u7684\u540c\u4e8b\u53bb\u586b\u5145\u8840\u8089\u4e86\u3002\u660e\u786e\u4ea4\u7a3f\u7684deadline\u3002<\/p>\n\n\n\n

    7\u3001\u7b2c\u4e09\u6b21\u5934\u8111\u98ce\u66b4<\/strong><\/p>\n\n\n\n

    \u8fd9\u4e00\u8f6e\u4e3b\u8981\u53bb\u8fc7\u6574\u4f53\u7684\u62a5\u544a\u5185\u5bb9\u6240\u6709\u53c2\u4e0e\u5185\u5bb9\u64b0\u5199\u7684\u540c\u4e8b\u90fd\u9700\u8981\u53c2\u52a0\u3002\u4e00\u4e2a\u90e8\u5206\u4e00\u4e2a\u90e8\u5206\u7684\u8fc7\uff0c\u6307\u51fa\u95ee\u9898\uff0c\u8fdb\u884c\u7b2c\u4e00\u8f6e\u4fee\u6539\u3002\u6709\u65f6\u5019\u8fd8\u4f1a\u6709\u7b2c\u4e8c\u8f6e\uff0c\u751a\u81f3\u7b2c\u4e09\u8f6e\u3002\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u505a\u5185\u5bb9\u7684\u540c\u4e8b\u90fd\u61c2\u3002<\/p>\n\n\n\n

    8\u3001\u5185\u5bb9\u5b9a\u7a3f\uff0c\u6392\u7248\u8bbe\u8ba1<\/strong><\/p>\n\n\n\n

    9\u3001\u5236\u5b9a\u53d1\u5e03\u8ba1\u5212<\/strong><\/p>\n\n\n\n

    PL\u9700\u8981\u4e0e\u54c1\u724c\u7684\u540c\u4e8b\u4e00\u8d77\uff0c\u5236\u5b9a\u62a5\u544a\u7684\u53d1\u5e03\u673a\u4f1a<\/p>\n\n\n\n

    \u4ec0\u4e48\u65f6\u5019\uff0c\u901a\u8fc7\u54ea\u4e9b\u6e20\u9053\uff0c\u4ee5\u4ec0\u4e48\u5f62\u5f0f\u8fdb\u884c\u53d1\u5e03\u3002<\/p>\n\n\n\n

    \u5c3d\u91cf\u5ef6\u957f\u62a5\u544a\u53d1\u9175\u5f71\u54cd\u7684\u65f6\u95f4\u7ebf\uff0c\u4e5f\u6269\u5927\u62a5\u544a\u7684\u5f71\u54cd\u529b<\/p>\n\n\n\n

    10\u3001\u590d\u76d8<\/strong><\/p>\n\n\n\n

    \u68b3\u7406\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u7684\u95ee\u9898\uff0c\u53ef\u501f\u9274\u7684\u597d\u7684\u505a\u6cd5\uff0c\u5206\u6790\u6e20\u9053\u6570\u636e\uff0c\u5224\u5b9a\u6e20\u9053\u4ef7\u503c\u7b49\u7b49\uff0c\u90fd\u662f\u5728\u590d\u76d8\u4e2d\u9700\u8981\u8ba8\u8bba\u7684\u4e00\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n

    \u4e00\u4efd\u539f\u521b\u7684\u62a5\u544a\uff0c\u81f3\u5c11\u9700\u8981\u4e00\u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u5b8c\u6210\u6574\u4e2a\u8fc7\u7a0b\u3002\u8bb2\u5b8c\u4e86\u5982\u4f55\u5236\u4f5c\u4e00\u4efd\u62a5\u544a\uff0c\u6211\u4eec\u6765\u804a\u4e00\u804a\u8be5\u5982\u4f55\u642d\u5efa\u5185\u5bb9\u4f53\u7cfb\u3002<\/p>\n\n\n\n

    To B\u5e02\u573a\u90e8\uff0c\u6211\u66f4\u503e\u5411\u4e8e\u5b9a\u4e49\u4ed6\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u5185\u90e8\u7684\u5a92\u4f53\u3002\u53ea\u4e0d\u8fc7\u8fd9\u4e2a\u201c\u5a92\u4f53\u201d\uff0c\u6240\u6709\u7684\u5185\u5bb9\u6392\u671f\u90fd\u662f\u56f4\u7ed5\u516c\u53f8\u4ef7\u503c\u548c\u4ea7\u54c1\u5c55\u5f00\u7684\u3002\u5e94\u8be5\u8bf4\uff0c\u6211\u4eec\u662f\u9152\u65c5\u884c\u4e1a\u8425\u9500\u610f\u8bc6\u89c9\u9192\u6700\u65e9\u7684To B\u4f01\u4e1a\uff0c\u5230\u4eca\u5929\uff0c\u6211\u4eec\u4f9d\u7136\u4fdd\u6301\u7740\u4e00\u5468\u4e00\u4efd\u884c\u4e1a\u62a5\u544a\uff0c\u4e00\u4e2a\u6708\u4e00\u573a\u516c\u5f00\u8bfe\u7684\u8282\u594f\uff0c\u6301\u7eed\u52a0\u5f3a\u6211\u4eec\u4e0e\u7528\u6237\u7684\u4e92\u52a8\u3002<\/p>\n\n\n\n

    \u9ad8\u5f3a\u5ea6\u7684\u5185\u5bb9\u4ea7\u51fa\uff0c\u9700\u8981\u6709\u826f\u597d\u7684\u89c4\u5212\u3002\u5e74\u521d\u8981\u5b9a\u8c03\u3002\u5c31\u662f\u8bf4\uff0c\u4ee5\u4ea7\u54c1\u7ebf\u4e3a\u6838\u5fc3\uff0c\u6211\u4eec\u9700\u8981\u5728\u5e74\u521d\u5c31\u68b3\u7406\u51fa\u6bcf\u4e00\u6761\u4ea7\u54c1\u7ebf\u7684\u6574\u5e74\u8425\u9500\u8ba1\u5212\u3002\u8fd9\u4efd\u8425\u9500\u8ba1\u5212\uff0c\u57fa\u4e8e\u4e0e\u6bcf\u6761\u4ea7\u54c1\u7ebf\u8001\u5927\u7684\u6df1\u5165\u6c9f\u901a\uff0c\u8fbe\u6210\u4e00\u81f4\u3002\u4ee5\u4e0b\u662f\u6211\u4eec2021\u5e74\u5236\u5b9a\u7684\u4ea7\u54c1\u8425\u9500\u8ba1\u5212\uff0c\u4fbf\u4e8e\u5927\u5bb6\u7406\u89e3\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u5e74\u521d\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5c31\u9700\u8981\u80fd\u591f\u5927\u4f53\u786e\u5b9a\u4e0b\u6765\uff0c\u6bcf\u4e00\u6761\u4ea7\u54c1\u7ebf\uff0c\u6211\u4eec\u662f\u4e0d\u662f\u8981\u62cd\u89c6\u9891\uff1f\u4ec0\u4e48\u65f6\u5019\u505a\u5ba2\u6237\u6848\u4f8b\uff1f\u4ec0\u4e48\u65f6\u5019\u505a\u5185\u90e8\u8bbf\u8c08\u4ec0\u4e48\u65f6\u5019\u51fa\u884c\u4e1a\u62a5\u544a\uff1f\u4ec0\u4e48\u65f6\u5019\u51fa\u7b56\u7565\u6307\u5357\uff1f\u8fd9\u4efd\u5b9a\u6027\u7684\u4e1c\u897f\uff0c\u6709\u52a9\u4e8e\u6307\u5bfc\u6211\u4eec\u4e00\u5e74\u7684\u5185\u5bb9\u89c4\u5212\u3002\u8fc7\u7a0b\u4e2d\uff0c\u4e00\u6837\u9700\u8981\u8ddf\u6bcf\u6761\u4ea7\u54c1\u7ebf\u8d1f\u8d23\u4eba\u5bc6\u5207\u6c9f\u901a\uff0c\u968f\u65f6\u8c03\u6574\u5185\u5bb9\u7b56\u7565\uff0c\u786e\u4fdd\u65b9\u5411\u4e00\u81f4\u3002<\/p>\n\n\n\n

    \u8fd9\u4e00\u9875\u5df2\u7ecf\u80fd\u591f\u5f88\u597d\u7684\u6982\u62ec\uff0c\u5185\u5bb9\u4ea7\u51fa\u90fd\u5305\u62ec\u54ea\u4e9b\u5177\u4f53\u7684\u5f62\u5f0f\u4e86\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u5bf9\u4e8e\u6211\u4eec\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5185\u5bb9\u5f62\u5f0f\u57fa\u672c\u90fd\u8986\u76d6\u4e86\u3002\u6211\u4eec\u7ecf\u5e38\u4f1a\u88ab\u95ee\u5230\uff0c\u4f60\u4eec\u4ea7\u51fa\u90a3\u4e48\u591a\u5185\u5bb9\uff0c\u5e02\u573a\u90e8\u4e00\u5b9a\u5f88\u591a\u4eba\u5427\uff1f\u5176\u5b9e\uff0c\u6211\u4eec\u771f\u6b63\u8d1f\u8d23\u5185\u5bb9\u8425\u9500\u7684\u540c\u4e8b\u53ea\u67093\u4e2a\u4eba\u3002\u8d1f\u8d23\u9152\u5e97\u548c\u65c5\u6e38\u76ee\u7684\u5730\u4e24\u4e2a\u7ec6\u5206\u5e02\u573a\u3001\u4e24\u4e2a\u5fae\u4fe1\u53f7\u7684\u5185\u5bb9\u8fd0\u8425\u548cEDM\u8425\u9500\u3002<\/p>\n\n\n\n

    \u8ba2\u9605\u53f7\u548c\u670d\u52a1\u53f7\u7684\u5b9a\u4f4d\u4e0d\u540c\uff0c\u4ea7\u51fa\u7684\u5185\u5bb9\u4e5f\u4e0d\u540c\u3002\u8ba2\u9605\u53f7\u66f4\u504f\u5411\u4e8e\u4ea7\u54c1\u548c\u54c1\u724c\u5ba3\u4f20\u3002\u670d\u52a1\u53f7\u5219\u66f4\u4fa7\u91cd\u4e8e\u5e72\u8d27\u5206\u4eab\uff0c\u6240\u6709\u7684\u767d\u76ae\u4e66\u548c\u516c\u5f00\u8bfe\u90fd\u4f1a\u901a\u8fc7\u670d\u52a1\u53f7\u9996\u53d1\u3002\u4e5f\u5c31\u662f\u8bf4\u6211\u4eec\u6bcf\u5468\u8981\u81f3\u5c11\u51c6\u59072\u7bc7\u56fe\u6587+\u4e00\u7bc7\u884c\u4e1a\u62a5\u544a\u3002\u6bcf\u6708\u8fd8\u8981\u7b79\u5907\u4e00\u671f\u516c\u5f00\u8bfe\u3002<\/p>\n\n\n\n

    \u6211\u8ba4\u4e3a\u6709\u4e24\u4ef6\u4e8b\uff0c\u662f\u9700\u8981\u5168\u5458\u5177\u5907\u7684\u80fd\u529b\u3002\u6211\u4eec\u5949\u884c\u201c\u5168\u5458\u7686\u5185\u5bb9\u201d\u201c\u5168\u5458\u7686\u4ea7\u54c1\u201d\u7684\u7406\u5ff5\u3002\u5c31\u662f\u8bf4\uff0c\u56e2\u961f\u91cc\u6bcf\u4e00\u4e2a\u4eba\u90fd\u9700\u8981\u5177\u5907\u5185\u5bb9\u4ea7\u51fa\u7684\u80fd\u529b\uff0c\u56e0\u4e3a\u6211\u4eec\u516c\u53f8\u7684\u4ea7\u54c1\u7ebf\u975e\u5e38\u591a\uff0c\u56e2\u961f\u91cc\u6bcf\u4e00\u4e2a\u4eba\u90fd\u9700\u8981\u5177\u5907\u8d1f\u8d231-2\u6761\u4ea7\u54c1\u7ebf\uff0c\u4fdd\u6301\u4e0e\u5404\u4ea7\u54c1\u7ebf\u7684\u5b9a\u671f\u6c9f\u901a\uff0c\u968f\u65f6\u8c03\u6574\u4ea7\u54c1\u7ebf\u8425\u9500\u7b56\u7565\uff0c\u786e\u4fdd\u54c1\u724c\u548c\u4ea7\u54c1\u5e76\u4e3e\uff0c\u4ee5\u8fbe\u5230\u54c1\u6548\u5408\u4e00\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u8fd9\u6837\u7684\u56e2\u961f\u67b6\u6784\uff0c\u4e5f\u662f\u5ef6\u7eed\u5185\u5bb9\u53ef\u6301\u7eed\u6027\u7684\u91cd\u8981\u57fa\u7840\u3002<\/p>\n\n\n\n

    \u90a3\u4e48\uff0c\u662f\u4e0d\u662f\u6709\u4e86\u597d\u7684\u5185\u5bb9\uff0c\u5c31\u6709\u4e86\u4f20\u64ad\u5462\uff1f\u5343\u4e07\u4e0d\u8981\u6709\u8fd9\u6837\u7684\u8bef\u4f1a\u3002To B\u7684\u5185\u5bb9\u5929\u7136\u4e0d\u4f1a\u50cfTo C\u7684\u90a3\u6837\u201c\u75c5\u6bd2\u201d\uff0c\u5982\u679c\u4f60\u518d\u4e0d\u662f\u6240\u8c13\u7684\u201c\u5927\u54c1\u724c\u201d\uff0c\u8d77\u7801\u5728\u5f00\u59cb\u505a\u5185\u5bb9\u7684\u524d\u671f\uff0c\u4f20\u64ad\u662f\u4e0d\u4f1a\u4e3b\u52a8\u627e\u4e0a\u4f60\u7684\u3002<\/p>\n\n\n\n

    \u4f60\u9700\u8981\u6253\u9020\u81ea\u5df1\u7684\u4f20\u64ad\u6e20\u9053\u77e9\u9635\u3002\u8fd9\u4e9b\u4f20\u64ad\u6e20\u9053\u5305\u62ec\uff1a\u9500\u552e\u7fa4\u3001\u5458\u5de5\u7fa4\u3001\u4f01\u4e1a\u793e\u7fa4\u3001EDM\u3001\u5a92\u4f53\u6295\u653e\u3001\u7ebf\u4e0b\u4f1a\u8bae\u3001\u5b98\u7f51\u7b49\u7b49\u3002\u6bd4\u5982\uff0c\u6211\u4eec\u6bcf\u4e00\u6b21\u53d1\u5e03\u5b8c\u884c\u4e1a\u62a5\u544a\uff0c\u90fd\u4f1a\u7b2c\u4e00\u65f6\u95f4\u5199\u4e00\u7bc7\u8f6f\u6587\uff0c\u5206\u53d1\u7ed9\u6240\u6709\u884c\u4e1a\u5a92\u4f53\uff0c\u53ea\u8981\u5185\u5bb9\u8db3\u591f\u5e72\uff0c\u4e0d\u5e26\u660e\u663e\u5e7f\u544a\u8272\u5f69\uff0c\u5a92\u4f53\u5bf9\u4e8e\u8fd9\u7c7b\u5185\u5bb9\u662f\u611f\u5174\u8da3\uff0c\u5e76\u613f\u610f\u5e2e\u52a9\u4f60\u81ea\u53d1\u4f20\u64ad\uff0c\u4f60\u5c31\u83b7\u5f97\u4e86\u66f4\u591a\u7684earned media \u548c\u66dd\u5149\u3002<\/p>\n\n\n\n

    \u5bf9\u4e8eTo B\u4f01\u4e1a\u6765\u8bf4\uff0c\u53ef\u9009\u7684\u4f20\u64ad\u65b9\u5f0f\u4e0d\u591a\u3002\u88c2\u53d8\u4f20\u64ad\u3001\u6eaf\u6e90\u6d77\u62a5\u7b49\u3002\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5c24\u5176\u662f\u88c2\u53d8\u5bf9\u4e8e\u77ed\u671f\u83b7\u5ba2\u662f\u6709\u5e2e\u52a9\u7684\u3002\u4f46\u662f\uff0c\u65e0\u6548\u6d41\u91cf\u5360\u6bd4\u4e5f\u5f88\u9ad8\u3002\u5efa\u8baeTo B\u4f01\u4e1a\u8981\u60f3\u597d\u4e86\uff0c\u614e\u91cd\u4f7f\u7528\u3002<\/p>\n\n\n\n

    \u6709\u4e86\u597d\u7684\u5185\u5bb9\uff0c\u80fd\u591f\u652f\u6491\u6e90\u6e90\u4e0d\u65ad\u9ad8\u8d28\u91cf\u5185\u5bb9\u4ea7\u51fa\u7684\u4f53\u7cfb\uff0c\u6709\u4e86\u597d\u7684\u4f20\u64ad\u673a\u5236\uff0c\u662f\u4e0d\u662f\u5c31\u4e07\u4e8b\u65e0\u5fe7\u4e86\uff1f\u4f60\u4f1a\u53d1\u73b0\u5185\u5bb9\u4e4b\u8def\u4e0a\uff0c\u9047\u5230\u6d41\u91cf\u74f6\u9888\u51e0\u4e4e\u662f\u5fc5\u7136\u3002\u6240\u4ee5\u6211\u4eec\u8bf4\uff0c\u6d41\u91cf\u4e3a\u738b\u7684\u65f6\u4ee3\u5df2\u7ecf\u8fc7\u53bb\u4e86\uff0c\u73b0\u5728\u662f\u6d41\u91cf\u4e0e\u8f6c\u5316\u5e76\u91cd\u7684\u65f6\u4ee3\u3002<\/p>\n\n\n\n

    \u7528\u6237\u6807\u7b7e\u7ba1\u7406\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u57fa\u4e8e\u7528\u6237\u6807\u7b7e\uff0c\u6211\u4eec\u624d\u80fd\u8fdb\u884c\u66f4\u7cbe\u51c6\u7684\u5185\u5bb9\u63a8\u9001\uff0c\u5f62\u6210\u66f4\u9ad8\u7684\u8f6c\u5316\u3002\u8fdb\u5165\u5230customer engagement loop\u91cc\u9762\uff0cretention\u7684\u73af\u8282\u3002<\/p>\n\n\n\n

    \u4e3e\u4e2a\u4f8b\u5b50\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u4f60\u8ba4\u4e3a\u4ee5\u4e0a\u4e24\u79cdEDM\u7684\u5f62\u5f0f\uff0c\u54ea\u4e00\u79cd\u8f6c\u5316\u7387\u66f4\u9ad8\uff1f\u540c\u6837\u90fd\u662f\u5ba3\u4f20\u516c\u5f00\u8bfe\u62a5\u540d\uff0c\u53f3\u8fb9\u7684EDM\u6bd4\u5de6\u8fb9\u7684\u70b9\u51fb\u7387\u8981\u9ad8\u51fa\u657010\u4e2a\u767e\u5206\u70b9\u3002\u53f3\u8fb9\u7684EDM\u70b9\u51fb\u7387\u53ef\u4ee5\u9ad8\u8fbe80%\u4ee5\u4e0a\u3002<\/p>\n\n\n\n

    \u8fd9\u4e5f\u662f\u5185\u5bb9\u7684\u4e00\u79cd\u4f53\u73b0\u5f62\u5f0f\u3002\u4f60\u4f1a\u53d1\u73b0\uff0c\u53f3\u8fb9\u7684EDM\u5185\u5bb9\u66f4\u80fd\u591f\u5f15\u8d77\u5171\u9e23\uff0c\u4ef7\u503c\u611f\u66f4\u5f3a\u3002\u800c\u5de6\u8fb9\u7684EDM\u867d\u7136\u4fe1\u606f\u4e00\u5e94\u4ff1\u5168\uff0c\u5374\u4e0d\u5feb\u3001\u51c6\u3001\u72e0\u7528\u6237\u5f88\u5bb9\u6613\u8ff7\u5931\u5728\u832b\u832b\u6587\u5b57\u5927\u6d77\u4e2d\u3002<\/p>\n\n\n\n

    \u4e0b\u9762\u662f\u6211\u4eec\u6700\u8fd1\u4e00\u671f\u6570\u636e\u62a5\u544a\uff0c\u7ebf\u4e0a\u9996\u53d1\u516c\u5f00\u8bfe\u7684EDM\u3002\u8fd9\u4e00\u671f\u7684\u6570\u636e\u62a5\u544aIT\u5c5e\u6027\u6bd4\u8f83\u5f3a\uff0c\u8bb2\u7684\u662f\u884c\u4e1a\u7cfb\u7edf\u4e91\u5316\u7684\u73b0\u72b6\u3002\u4f46\u53c8\u5e0c\u671b\u5438\u5f15\u66f4\u591a\u7684\u51b3\u7b56\u5c42\u6765\u542c\u3002\u6240\u4ee5\u5236\u4f5c\u4e86\u4e09\u79cd\u5185\u5bb9\u3002\u5206\u522b\u7ed9IT\u3001\u603b\u7ecf\u7406\u3001\u548c\u5176\u4ed6\u89d2\u8272\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u6211\u4eec\u5bf9\u4e8eEDM\u7684\u8981\u6c42\u662f\u77ed\u5c0f\u7cbe\u608d\uff0c\u4e00\u5c4f\u80fd\u770b\u5b8c\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u6211\u4eec\u5185\u5bb9\u4e0a\u5de5\u4f5c\u91cf\u7684\u51cf\u5c11\u3002\u76f8\u53cd\uff0c\u56e0\u4e3a\u5185\u5bb9\u8981\u7cbe\u7b80\uff0c\u4f60\u5c31\u66f4\u9700\u8981\u6233\u75db\u70b9\uff0c\u8ddf\u7528\u6237\u8bf4\u540c\u6837\u7684\u8bed\u8a00\u3002\u5728\u6d41\u91cf\u56f0\u5c40\u4e0b\uff0c\u628a\u6bcf\u4e2a\u6e20\u9053\u7684\u8f6c\u5316\u7387\u505a\u4e0a\u53bb\u3002\u8fd9\u4e2a\u90e8\u5206\u4e5f\u5360\u636e\u4e86\u6211\u4eec\u5185\u5bb9\u540c\u4e8b\u4e0d\u5c11\u65f6\u95f4\u3002<\/p>\n\n\n\n

    \u8fd8\u6709\u4e00\u4e9b\u4f8b\u5b50\uff0c\u662f\u5173\u4e8e\u5185\u5bb9\u590d\u7528\u548c\u5927\u5ba2\u6237\u8425\u9500\u7684\u3002\u6570\u636e\u4e2d\u53f0\u8fd9\u4e24\u5e74\u5f88\u706b\uff0c\u77f3\u57fa\u4e5f\u4e3a\u9152\u65c5\u4e1a\u63d0\u4f9b\u884c\u4e1a\u7ea7\u4e2d\u53f0\u4ea7\u54c1\u3002\u56e0\u6b64\u6211\u4eec\u51fa\u54c1\u4e86\u4e00\u4efd\u62a5\u544a\u300a\u9152\u65c5\u4e1a\u5982\u4f55\u4ece0\u52301\u6784\u5efa\u6570\u636e\u5206\u6790\u4f53\u7cfb\u300b\u3002<\/p>\n\n\n\n

    \u56f4\u7ed5\u8fd9\u4efd\u62a5\u544a\uff0c\u6211\u4eec\u53c8\u505a\u4e861\u671f\u516c\u5f00\u8bfe\uff0c\u6548\u679c\u5f88\u597d\u3002\u642d\u5efa\u6570\u636e\u4f53\u7cfb\u8fd9\u4e2a\u4e8b\u513f\uff0c\u5fc5\u987b\u662f\u4e00\u628a\u624b\u5de5\u7a0b\u3002\u540e\u9762\uff0c\u6211\u4eec\u5c31\u628a\u8fd9\u4efd\u767d\u76ae\u4e66\u6253\u5370\u7684\u6570\u767e\u5957\uff0c\u5b9a\u5411\u90ae\u5bc4\u7ed9\u4e86\u91cd\u70b9\u5927\u5ba2\u6237\u6240\u6709\u7684\u76f8\u5173\u8054\u7cfb\u4eba\u3002\u5e76\u4e14\u8bbe\u7f6e\u4e86\u4e00\u5957\u8425\u9500\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u6765\u5b8c\u6210\u6700\u7ec8\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n

    \u8fd9\u6837\u4e00\u6765\uff0c\u5185\u5bb9\u7684\u4ef7\u503c\u5c31\u80fd\u591f\u88ab\u91cf\u5316\u51fa\u6765\u4e86\u3002\u4ee5\u4e0b\u662f\u6211\u4eec2\u4e2a\u8425\u9500Campaign\u7684\u81ea\u52a8\u5316\u6d41\u7a0b\u4f9b\u5927\u5bb6\u53c2\u8003\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n
    \"To<\/figure>\n\n\n\n

    \u51b3\u7b56\u94fe\u6761\u4e0a\uff0c\u4e0d\u540c\u89d2\u8272\u7684\u4eba\uff0c\u559c\u6b22\u770b\u4e0d\u540c\u7684\u4e1c\u897f\u3002\u56e0\u4e3a\u5728\u4ed6\u4eec\u7684\u89d2\u8272\u4e0a\uff0c\u60f3\u8981\u89e3\u51b3\u7684\u95ee\u9898\u90fd\u4e0d\u4e00\u6837\u3002\u800c\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u9700\u8981\u6253\u52a8\u5438\u5f15\u4e0d\u540c\u7684\u4eba\uff0c\u4e00\u5b9a\u662f\u9700\u8981\u5dee\u5f02\u5316\u7684\u5185\u5bb9\u3002\u6240\u4ee5\u5982\u679c\u8981\u6309\u7167\u5185\u5bb9\u7c7b\u578b\u6765\u53bb\u5206\uff0c\u4e3b\u8981\u662f\u8d8b\u52bf\u7c7b\u3001\u5b9e\u64cd\u7c7b\u3001\u4ea7\u54c1\u7c7b\u4e09\u79cd\u3002\u8fd9\u4e09\u79cd\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\u8d2f\u7a7f\u6574\u4e2acustomer engagement\u6d41\u7a0b\u3002\u7528\u6237\u6240\u5728\u7684\u9636\u6bb5\u4e0d\u540c\uff0c\u7ed9\u4ed6\u63a8\u8350\u7684\u5185\u5bb9\u662f\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n

    \u540c\u65f6\u6211\u4eec\u4e5f\u9700\u8981\u80fd\u591f\u628a\u63e1\u6bcf\u4e00\u6b21\u7528\u6237\u4ea4\u4e92\u7684\u89e6\u70b9\uff0c\u8fdb\u884c\u76f8\u5173\u5185\u5bb9\u7684\u63a8\u8350\uff0c\u5c3d\u53ef\u80fd\u7684\u5ef6\u957f\u7528\u6237\u5728\u4f60\u7684\u5185\u5bb9\u4f53\u7cfb\u505c\u7559\u7684\u65f6\u95f4\uff0c\u751a\u81f3\u662f\u5728\u4ee5\u4e0b\u6d3b\u52a8\u62a5\u540d\u6210\u529f\u63d0\u9192\u7684\u90ae\u4ef6\u754c\u9762\u3002\u76ee\u7684\u5c31\u662f\u8ba9\u7528\u6237\u4e0e\u4f60\u4ea7\u751f\u6df1\u5ea6\u4e92\u52a8\u3002<\/p>\n\n\n\n

    \"To<\/figure>\n\n\n\n

    \u6570\u636e\u8868\u660e\uff0c67%\u7684\u7528\u6237\u671f\u5f85\u5f97\u5230\u4e2a\u6027\u5316\u8425\u9500\u5185\u5bb9\u7684\u63a8\u8350\u3002\u6240\u4ee5\u4e0d\u7528\u62c5\u5fc3\u7528\u6237\u88ab\u6253\u6270\u3002\u6211\u4eec\u9700\u8981\u505a\u7684\u5c31\u662f\u56f4\u7ed5\u7528\u6237\u4ef7\u503c\uff0c\u6253\u9020\u66f4\u5b8c\u5584\u7684\u5185\u5bb9\u8425\u9500\u4f53\u7cfb\u3002<\/p>\n\n\n\n

    \u603b\u7ed3\u5185\u5bb9\u8425\u9500\u8981\u70b9\uff1a<\/strong><\/p>\n\n\n\n

    1. \u5185\u5bb9\u8425\u9500\u4e00\u5b9a\u662f\u670d\u52a1\u4e8e\u4f01\u4e1a\u76ee\u6807\u548c\u4e1a\u52a1\u76ee\u6807\u7684\uff1b<\/strong><\/p>\n\n\n\n

    2. \u5185\u5bb9\u8425\u9500\u8fd9\u4ef6\u4e8b\u5fc5\u987b\u8981\u5f97\u5230\u516c\u53f8\u548c\u76f8\u5173\u6838\u5fc3\u90e8\u95e8\u7684\u8ba4\u540c\uff0c\u5426\u5219\u5927\u5bb6\u5c31\u4f1a\u8ba4\u4e3a\u4f60\u662f\u5728\u201c\u81ea\u55e8\u201d\uff1b<\/strong><\/p>\n\n\n\n

    3. \u5185\u5bb9\u4f53\u7cfb\u4e00\u5b9a\u662f\u56f4\u7ed5\u54c1\u724c\u548c\u4ea7\u54c1\u5c55\u5f00\u7684\uff1b<\/strong><\/p>\n\n\n\n

    4. \u4f60\u7684\u5185\u5bb9\u4e00\u5b9a\u8981\u80fd\u591f\u5145\u5206\u5f70\u663e\u7528\u6237\u4ef7\u503c\u4e3b\u5f20\uff1b<\/strong><\/p>\n\n\n\n

    5. \u5185\u5bb9\u7684\u8303\u56f4\u5f88\u5e7f\uff0c\u8981\u4e3a\u5904\u5728\u4e0d\u540c\u9636\u6bb5\u7684\u7528\u6237\u6253\u9020\u4e0d\u540c\u7684\u5185\u5bb9\uff1b<\/strong><\/p>\n\n\n\n

    6. \u5185\u5bb9\u5728\u6574\u4e2acustomer engagement\u8fc7\u7a0b\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u7684\u89d2\u8272\uff1b<\/strong><\/p>\n\n\n\n

    7. \u7528\u5185\u5bb9\u5728\u4f60\u7684engagement ladder\u4e0a\u591a\u6253\u9020\u51e0\u6761\u201c\u68af\u6760\u201d\uff0c\u5c31\u80fd\u8ba9\u7528\u6237\u5c3d\u5feb\u5b8c\u6210\u4ececuriosity \u5230 aha moment\u7684\u8f6c\u5316\uff1b<\/strong><\/p>\n\n\n\n

    8. \u6d41\u91cf\u4e0e\u8f6c\u5316\u9700\u8981\u5e76\u91cd\uff0c\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u6709\u52a9\u4e8e\u63d0\u5347\u4f60\u7684\u8f6c\u5316\u7387\uff1b<\/strong><\/p>\n\n\n\n

    9. \u5168\u5458\u7686\u5185\u5bb9\uff0c\u5168\u5458\u7686\u4ea7\u54c1\uff1b<\/strong><\/p>\n\n\n\n

    10. \u5e02\u573a\u56e2\u961f\u8981\u8d70\u51fa\u53bb\uff0c\u591a\u89c1\u4eba\uff0c\u591a\u6d89\u730e\uff0c\u6df1\u5165\u884c\u4e1a\uff0c\u624d\u80fd\u771f\u6b63\u51fa\u54c1\u6709\u9ad8\u5ea6\u7684\u5185\u5bb9\u3002<\/strong><\/p>\n\n\n\n

    \u4f5c\u8005\uff1a\u4f55\u96ef \u77f3\u57fa\u4fe1\u606f\u5e02\u573a\u90e8\u8d1f\u8d23\u4eba<\/p>\n","protected":false},"excerpt":{"rendered":"

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