{"id":49178,"date":"2021-11-01T17:19:04","date_gmt":"2021-11-01T09:19:04","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=49178"},"modified":"2021-11-01T17:19:08","modified_gmt":"2021-11-01T09:19:08","slug":"%e6%9b%b4%e5%a5%bd%e7%9a%84%e4%ba%a7%e5%93%81%e6%8c%87%e6%a0%87%ef%bc%9a%e5%9c%a8%e4%b8%8d%e5%90%8c%e9%98%b6%e6%ae%b5%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%8c%87%e6%a0%87","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/49178.html","title":{"rendered":"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807"},"content":{"rendered":"\n<p>\u5728\u6709\u4ea7\u54c1\u6307\u6807\u4e4b\u524d\uff0c\u6211\u4eec\u90fd\u662f\u8499\u7740\u773c\u775b\u505a\u4e8b\u7684\u3002\u6211\u4eec\u53ea\u662f\u5728\u6bd4\u8d5b\u7ed3\u675f\u751a\u81f3\u662f\u5f97\u51a0\u4e4b\u540e\u624d\u7406\u89e3\u505a\u4e8b\u60c5\u7684\u610f\u4e49\uff0c\u53cd\u9988\u548c\u5b66\u4e60\u8017\u8d39\u4e86\u592a\u957f\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHtYO7FfeCUC.png\" alt=\"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u4f9d\u8d56\u4e1a\u52a1\u6307\u6807\u3002\u4f8b\u5982\uff1a\u6536\u5165\uff0c\u5c31\u662f\u4e00\u4e2a\u6ede\u540e\u7684\u6210\u529f\u6307\u6807\uff08\u8bd1\u8005\u6ce8\uff1a\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u6536\u5165\u662f\u4e00\u4e2a\u7ed3\u679c\u6307\u6807\uff0c\u800c\u975e\u8fc7\u7a0b\u6307\u6807\uff09\u3002\u7528\u6237\u6d3b\u8dc3\u7684\u4e0b\u964d\u53ef\u80fd\u9700\u8981\u51e0\u4e2a\u6708\u7684\u65f6\u95f4\u624d\u80fd\u53cd\u6620\u5728\u6536\u5165\u7684\u4e0b\u964d\u4e0a\u3002\u7136\u800c\uff0c\u6211\u4eec\u53ea\u80fd\u5bf9\u6536\u5165\u635f\u5931\u505a\u51fa\u53cd\u5e94\u2014\u2014\u8fd9\u662f\u552f\u4e00\u53ef\u89c1\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u4ece\u90a3\u65f6\u8d77\uff0c\u8bbe\u5907\u8054\u7f51\u79ef\u7d2f\u4e86\u7a7a\u524d\u7684\u6570\u636e\u91cf\uff0c\u5206\u6790\u5de5\u5177\u4e5f\u6709\u4e86\u663e\u7740\u6539\u8fdb\u3002\u7ed3\u679c\uff0c\u4ea7\u54c1\u6307\u6807\u5f88\u5feb\u5c31\u5efa\u7acb\u8d77\u6765\u4e86\u3002\u73b0\u5728\uff0c\u6211\u4eec\u53ef\u4ee5\u5927\u89c4\u6a21\u5730\u4e86\u89e3\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u63d0\u524d\u51e0\u4e2a\u6708\u4e3b\u52a8\u5e94\u5bf9\u7528\u6237\u6d3b\u8dc3\u4e0b\u964d\u7684\u60c5\u51b5\u3002\u6211\u4eec\u7acb\u523b\u5c31\u80fd\u4e86\u89e3\u6211\u4eec\u5404\u79cd\u52a8\u4f5c\u7684\u7ed3\u679c\uff0c\u5e76\u53ca\u65f6\u505a\u51fa\u5e94\u5bf9\u3002<\/p>\n\n\n\n<p>\u4ea7\u54c1\u6307\u6807\u5141\u8bb8\u4ee5\u9762\u5411\u7ed3\u679c\u7684\u65b9\u5f0f\u8861\u91cf\u4ea7\u54c1\u8fdb\u5ea6\u5e76\u521b\u5efa\u4e00\u81f4\u6027\u3002\u8fd9\u5728\u6211\u4eec\u8eab\u4e0a\u57f9\u517b\u4e86\u4e00\u79cd\u5bf9\u5b9e\u9a8c\u548c\u6570\u636e\u77e5\u60c5\u6216\u8005\u542f\u53d1\u7684\u5174\u8da3\u3002\u5982\u679c\u6211\u4eec\u4e0d\u4f7f\u7528\u4ea7\u54c1\u6307\u6807\uff0c\u6211\u4eec\u5c31\u4f1a\u5904\u4e8e\u52a3\u52bf\u2014\u2014\u6211\u4eec\u5c06\u5bf9\u7528\u6237\u4e86\u89e3\u5f97\u66f4\u5c11\uff0c\u5bb9\u6613\u53d1\u8868\u610f\u89c1\uff0c\u627f\u62c5\u4e0d\u5fc5\u8981\u7684\u98ce\u9669\uff0c\u66f4\u52aa\u529b\u5730\u5de5\u4f5c\u800c\u4e0d\u662f\u66f4\u806a\u660e\uff0c\u5e76\u4e14\u5bf9\u6211\u4eec\u5de5\u4f5c\u7684\u5f71\u54cd\u7684\u7406\u89e3\u4e5f\u66f4\u5c11\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6ca1\u6709\u56de\u5934\u8def\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u6d4b\u91cf\u4ec0\u4e48<\/h1>\n\n\n\n<p>\u73b0\u5728\u5f88\u5bb9\u6613\u5c31\u80fd\u591f\u901a\u8fc7\u4e8b\u4ef6\u8ddf\u8e2a\uff08\u5728\u4ea7\u54c1\u4e2d\u91c7\u7528\u7684\u884c\u4e3a\uff0c\u6bd4\u5982\u57cb\u70b9\uff09\u548c\u5c5e\u6027\uff08\u9644\u52a0\u7ed9\u7528\u6237\u6216\u4e8b\u4ef6\u7684\u8be6\u7ec6\u4fe1\u606f\uff09\u4e86\u89e3\u7528\u6237\u7684\u884c\u4e3a\u3002\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u56e2\u961f\uff08\u4e1a\u52a1\u65b9\u6216\u8005\u4ea7\u54c1\u56e2\u961f\uff09\u7684\u7b2c\u4e00\u4e2a\u76f4\u89c9\u5c31\u662f\u8bb0\u5f55\u7528\u6237\u6240\u6709\u7684\u884c\u4e3a\u3002\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u6211\u4eec\u5c06\u5728\u6240\u6709\u5730\u65b9\u8fdb\u884c\u57cb\u70b9\u7edf\u8ba1\uff0c\u5e76\u5c06\u7528\u6237\u884c\u4e3a\u770b\u677f\u5316\u3002\u6211\u5df2\u7ecf\u505a\u5230\u4e86\uff0c\u6211\u89c9\u5f97\u80fd\u8fd9\u4e48\u505a\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHtam7tMCi5I.png\" alt=\"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807\"\/><\/figure>\n\n\n\n<p>Meme \u8bf4\u4e0d\u8981\u8bb0\u5f55\u6240\u6709\u7684\u4e1c\u897f<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u4e0d\u662f\u6d4b\u91cf\u4e8b\u7269\u3002\u6211\u4eec\u7684\u5de5\u4f5c\u662f\u8ba9\u4ea7\u54c1\u53d8\u5f97\u66f4\u597d\u2014\u2014\u4ee5\u5bf9\u4e1a\u52a1\u53ef\u884c\u6709\u6548\u7684\u65b9\u5f0f\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002\u4efb\u4f55\u4ea7\u54c1\u6307\u6807\u770b\u677f\u90fd\u53ea\u662f\u5e2e\u52a9\u6211\u4eec\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u5185\u90e8\u5de5\u5177\u3002\u5bf9\u4e8e\u6211\u4eec\u548c\u4e0e\u6211\u4eec\u5408\u4f5c\u7684\u4eba\uff0c\u6211\u4eec\u5fc5\u987b\u4f7f\u5176\u5c3d\u53ef\u80fd\u6613\u4e8e\u5bfc\u822a\u548c\u6709\u4ef7\u503c\u3002\u5982\u679c\u6211\u4eec\u6d4b\u91cf\u4e00\u5207\uff0c\u4ec0\u4e48\u90fd\u4f1a\u6210\u4e3a\u566a\u97f3\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u9700\u8981\u5b9a\u4e49\u5173\u952e\u6307\u6807\u2014\u2014KPI\uff08\u5173\u952e\u7ee9\u6548\u6307\u6807\uff09\u6216 KEI\uff08\u5173\u952e\u4f53\u9a8c\u6307\u6807\uff09\u3002\u5b83\u4eec\u662f\u4e00\u4e2a\u8f83\u5c0f\u7684\u6570\u636e\u96c6\uff0c\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u505a\u51fa\u51b3\u5b9a\u5e76\u91c7\u53d6\u884c\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u65e0\u4ef7\u503c\u7684\u6570\u5b57\u3002<\/p>\n\n\n\n<p>\u6709\u8bb8\u591a\u4ea7\u54c1\u6846\u67b6\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u601d\u8003\u8981\u8ddf\u8e2a\u7684\u6b63\u786e\u5173\u952e\u4e8b\u9879\u3002\u4ee5\u4e0b\u662f\u6211\u7684\u603b\u7ed3\uff1a<\/p>\n\n\n\n<p>\u2620\ufe0f \u6d77\u76d7\u6307\u6807\uff0c\u6216\u8005\u8bf4\u662f AARRR \u6a21\u578b\u3002\u8be5\u6846\u67b6\u5efa\u8bae\u6211\u4eec\u901a\u8fc7\u4ea7\u54c1\u4e86\u89e3\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u5e76\u8ddf\u8e2a\u4e0d\u540c\u9636\u6bb5\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHtbWCTDVv4i.png\" alt=\"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807\"\/><\/figure>\n\n\n\n<p>AARRR \u6a21\u578b\uff1a\u83b7\u53d6\u3001\u6fc0\u6d3b\u3001\u4fdd\u7559\u3001\u63a8\u8350\u3001\u6536\u76ca<\/p>\n\n\n\n<p>\u2764\ufe0fHEART \u6a21\u578b\u3002\u8fd9\u4e2a\u6846\u67b6\u7684\u521b\u5efa\u4e5f\u662f\u4e3a\u4e86\u89e3\u51b3\u7528\u6237\u5982\u4f55\u4e0e\u4ea7\u54c1\u4ea4\u4e92\u4ee5\u53ca\u4ed6\u4eec\u7684\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHtc7GHXcOL2.png\" alt=\"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807\"\/><\/figure>\n\n\n\n<p>HEART \u6a21\u578b\uff1a\u5e78\u798f\u3001\u53c2\u4e0e\u3001\u91c7\u7528\u3001\u4fdd\u7559\u3001\u4efb\u52a1\u6210\u529f<\/p>\n\n\n\n<p>\u2b50\ufe0f<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3002\u8fd9\u4e2a\u6846\u67b6\u6709\u70b9\u6fc0\u8fdb\uff0c\u5e76\u58f0\u79f0\u6211\u4eec\u5e94\u8be5\u5c06\u6240\u6709\u4ea7\u54c1\u566a\u97f3\u63d0\u70bc\u4e3a\u6700\u91cd\u8981\u7684\u6307\u6807\uff1a\u6700\u80fd\u53cd\u6620\u4ea4\u4ed8\u7ed9\u7528\u6237\u7684\u6838\u5fc3\u4ef7\u503c\u4e0e\u957f\u671f\u4e1a\u52a1\u7ed3\u679c\u4e4b\u95f4\u5173\u7cfb\u7684\u9886\u5148\u6307\u6807\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u8be5\u6846\u67b6\u8fd8\u5305\u62ec\u6700\u76f4\u63a5\u5f71\u54cd\u5317\u6781\u661f\u6307\u6807\u7684 3-5 \u4e2a\u8865\u5145\u8f93\u5165\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHu9P6f9uEYB.png\" alt=\"\u66f4\u597d\u7684\u4ea7\u54c1\u6307\u6807\uff1a\u5728\u4e0d\u540c\u9636\u6bb5\u5982\u4f55\u4f7f\u7528\u6307\u6807\"\/><\/figure>\n\n\n\n<p>\u5317\u6781\u661f\u6307\u6807\u53ca\u5176 5 \u4e2a\u8865\u5145\u6307\u6807<\/p>\n\n\n\n<p>\u8981\u8ddf\u8e2a\u7684\u5173\u952e\u4e8b\u9879\u59cb\u7ec8\u53d6\u51b3\u4e8e\u4ea7\u54c1\u672c\u8eab\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\uff08\u5e76\u4e14\u5e94\u8be5\uff09\u4f7f\u7528\u6765\u81ea\u8fd9\u4e09\u4e2a\u6846\u67b6\u6216\u6211\u4eec\u8ba4\u4e3a\u5408\u9002\u7684\u4efb\u4f55\u5176\u4ed6\u6846\u67b6\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001\u8fdb\u4e00\u6b65\u4e86\u89e3<\/h1>\n\n\n\n<p>\u4e3a\u4e86\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6211\u4e3a\u5927\u591a\u6570\u4ea7\u54c1\u6c47\u603b\u4e86\u4e00\u4e9b\u6807\u51c6\u6307\u6807\u3002\u6211\u6d4f\u89c8\u4e86 \u2620\ufe0f \u6d77\u76d7\u6307\u6807\uff08Pirate Metrics\uff09\u548c \u2764\ufe0f HEART \u6a21\u578b\u7684\u5185\u5bb9\uff0c\u5e76\u5c06\u5176\u5173\u952e\u6307\u6807\u653e\u5230\u2b50\ufe0f\u5317\u6781\u661f\u6307\u6807\uff08North Star\uff09\u7684\u67b6\u6784\u4e2d\u3002\u6709\u4e9b\u6307\u6807\u4f1a\u6bd4\u5176\u4ed6\u6307\u6807\u66f4\u660e\u663e\u3002\u6211\u4eec\u4f1a\u5c06\u6700\u6709\u5f71\u54cd\u529b\u7684\u5185\u5bb9\u653e\u5728\u5206\u6790\u4eea\u8868\u677f\u4e0a\uff0c\u4f46\u6211\u4eec\u4ecd\u7136\u53ef\u4ee5\u5728\u9700\u8981\u65f6\u5bf9\u5176\u4ed6\u6307\u6807\u8fdb\u884c\u6df1\u5165\u7814\u7a76\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SnTHuAIE2kCICx.png\" 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class=\"wp-block-heading\">\u4e09\u3001\u83b7\u53d6<\/h1>\n\n\n\n<p>\u4e3a\u4e86\u8ddf\u8e2a\u83b7\u53d6\u9636\u6bb5\u7684\u6210\u529f\uff0c\u6211\u4eec\u9700\u8981\u6307\u6807\u6765\u544a\u8bc9\u6211\u4eec\u6709\u5173\u65b0\u7528\u6237\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u627e\u5230\u4ea7\u54c1\u7684\u4fe1\u606f\u3002\u4ece\u4ea7\u54c1\u7ba1\u7406\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u83b7\u53d6\u6307\u6807\u8868\u660e\u6211\u4eec\u4e0e\u8425\u9500\u56e2\u961f\u7684\u6c9f\u901a\u7a0b\u5ea6\u4ee5\u53ca\u6211\u4eec\u7684\u4ea7\u54c1\u662f\u5426\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u53d6\u6307\u6807\uff1a<\/strong><\/p>\n\n\n\n<ul 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