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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/84ff7afb5bb14e61aa1660ac4aec3876.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/27c9681ae65a4e0890ebe09771232e53.png\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>\u597d\u6d88\u606f\u662f\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u4f60\u53ea\u9700\u8981\u5728\u4e00\u6761\u8d5b\u9053\u4e0a\u80dc\u51fa\uff0c\u5c31\u80fd\u521b\u9020\u4e00\u4e2a\u6210\u529f\u7684\u751f\u610f\u3002\u574f\u6d88\u606f\u662f\uff0c\u8fd9\u5e76\u4e0d\u90a3\u4e48\u5bb9\u6613\u3002<\/p>\n\n\n\n<p>\u5f53\u4f60\u7684\u751f\u610f\u5230\u8fbe\u54ea\u6015\u53ea\u662f\u4e00\u4e2a\u9002\u4e2d\u7684\u89c4\u6a21\uff0c\u6bcf\u4e2a\u589e\u957f\u8d5b\u9053\u90fd\u4f1a\u53d8\u5f97\u7ade\u4e89\u6fc0\u70c8\u3002<\/p>\n\n\n\n<p><strong>\u9488\u5bf9Paid Marketing\uff08\u4ed8\u8d39\u8425\u9500\uff1a\u6cdb\u6307\u5a92\u4f53\u8d2d\u4e70\u7b49\u9700\u8981\u4ed8\u8d39\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u6b64\u6587\u4e2d\u7279\u6307\u6548\u679c\u8425\u9500\uff09\u548cSEO\uff0c\u4f60\u5176\u5b9e\u662f\u5728\u7ade\u4e89\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u6b64\u65f6\uff0cPaid Marketing\u5c31\u53d8\u6210\u4e86\u4e00\u79cd\u751f\u610f\u6a21\u5f0f\u7684\u7ade\u4e89\uff08\u8c01\u53ef\u4ee5\u628a\u987e\u5ba2\u6ce8\u610f\u529b\u7684\u4ef7\u503c\u6700\u5927\u5316\uff0c\u8c01\u5c31\u53ef\u4ee5\u6bd4\u5176\u4ed6\u73a9\u5bb6\u51fa\u66f4\u9ad8\u7684\u7ade\u4ef7\uff09\uff0cSEO\u5c31\u53d8\u6210\u4e86\u6392\u540d\u7b97\u6cd5\u7ade\u4e89\uff08\u8c01\u80fd\u591f\u8ba9\u5185\u5bb9\u6781\u81f4\u8d44\u672c\u5316\uff0c\u4ece\u800c\u4f7f\u50cfGoogle\u8fd9\u6837\u7684\u201c\u6d41\u91cf\u51b3\u7b56\u8005\u201c\u4f1a\u60f3\u6301\u7eed\u628a\u6d41\u91cf\u9001\u8fc7\u6765\uff09\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5728\u75c5\u6bd2\u8425\u9500\u7684\u6218\u573a\u91cc\uff0c\u4f60\u5728\u7ade\u4e89\u66f4\u4e3a\u73cd\u7a00\u7684\u4e1c\u897f\uff1a\u7528\u6237\u7684\u793e\u4ea4\u7acb\u573a\u3002<\/strong>\u7528\u6237\u901a\u5e38\u53ea\u60f3\u901a\u8fc7\u505a\u51fa\u5bf9\u522b\u4eba\u771f\u6b63\u6709\u4ef7\u503c\u7684\u8d85\u68d2\u63a8\u8350\u6765\u52a0\u5f3a\u4ed6\u4eec\u7684\u793e\u4ea4\u5173\u7cfb\uff0c\u6216\u8005\u901a\u8fc7\u63a8\u8350\u8ba9\u81ea\u5df1\u770b\u4e0a\u53bb\u5f88\u9177\u3002\u4f60\u53ef\u4ee5\u901a\u8fc7\u6b63\u786e\u7684\u7528\u6237\u4f53\u9a8c\u6216\u8005\u6fc0\u52b1\u673a\u5236\u589e\u52a0\u63a8\u8350\u7387\uff0c\u4f46\u7531\u6b64\u4e5f\u53ea\u80fd\u83b7\u5f97\u9002\u91cf\u7684\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u957f\u671f\u6765\u8bf4\uff0c\u5f53\u516c\u53f8\u5728\u65e9\u671f\u7684\u589e\u957f\u8d5b\u9053\u4e0a\u53d6\u5f97\u7684\u56de\u62a5\u65e5\u76ca\u4e0b\u964d\u65f6\uff0c\u5f80\u5f80\u4f1a\u542f\u52a8\u591a\u6761\u8d5b\u9053\uff08e.g Thumbtack\u5728SEO\u4e4b\u4e0a\u53c8\u52a0\u4e86\u6548\u679c\u8425\u9500\uff09\uff0c\u4f46\u5927\u90e8\u5206\u60c5\u51b5\u4e0b\uff0c\u516c\u53f8\u7684\u751f\u610f\u662f\u901a\u8fc7\u67d0\u6761\u8d5b\u9053\u7684\u6210\u529f\u800c\u542f\u52a8\u7684\u3002\u4f60\u4e5f\u8bb8\u4f1a\u601d\u8003\uff1a\u4e3a\u4ec0\u4e48\u5bf9\u4f01\u4e1a\u6765\u8bf4\uff0c\u589e\u957f\u65b9\u5f0f\u5c31\u8fd9\u4e48\u591a\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\uff0c\u6d88\u8d39\u8005\u627e\u5230\u65b0\u4ea7\u54c1\u7684\u65b9\u5f0f\u5c31\u90a3\u4e48\u51e0\u79cd\u3002\u60f3\u4e00\u60f3\uff0c\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u6d88\u8d39\u8005\uff0c\u662f\u5982\u4f55\u627e\u5230\u65b0\u4ea7\u54c1\u7684\uff1f\u4e5f\u8bb8\u4f60\u662f\u4ece\u670b\u53cb\u8fd9\u513f\u542c\u8bf4\u7684\uff08i.e \u75c5\u6bd2\u8425\u9500\uff09\uff0c\u5f53\u4f60\u505a\u76f8\u5173\u7684\u4e8b\u60c5\u65f6\uff0c\u4f60\u627e\u5230\u4e86\u8fd9\u4e2a\u4ea7\u54c1\uff08i.e \u5185\u5bb9\u8425\u9500\u6216\u6548\u679c\u8425\u9500\uff09\uff0c\u6216\u8005\u4f60\u662f\u88ab\u5546\u5bb6\u76f4\u63a5\u8054\u7cfb\u4e0a\u7684\uff08i.e\uff0c\u76f4\u9500\u6216\u8005\u7ecf\u9500\u5546\u6a21\u5f0f\uff09\u3002\u57fa\u672c\u5982\u6b64\u4e86\u3002\u4ee5\u4e0a\u8fd9\u4e9b\u5c31\u662f\u516c\u53f8\u80fd\u591f\u627e\u5230\u65b0\u7528\u6237\u7684\u4ec5\u6709\u7684\u51e0\u4e2a\u9014\u5f84\u3002\u6240\u4ee5\uff0c\u5bf9\u4e8e\u53ef\u6301\u7eed\u7684\u589e\u957f\u6765\u8bf4\uff0c\u4e5f\u5c31\u8fd9\u4e48\u51e0\u4e2a\u8d5b\u9053\u4e86\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\uff0c\u6211\u4eec\u5c06\u548c\u4f60\u5206\u4eab\u6211\u4eec\u5173\u4e8e\u6311\u9009\u9002\u5408\u4f60\u7684\u8d5b\u9053\u7684\u7406\u8bba\u6846\u67b6\uff0c\u7ed9\u4f60\u5448\u73b03\u4e2a\u6210\u4e3a\u8fd9\u4e9b\u8d5b\u9053\u91cc\u4e16\u754c\u7ea7\u9876\u5c16\u73a9\u5bb6\u7684\u516c\u53f8\u6848\u4f8b\uff0c\u7136\u540e\u95ee\u7b54\u4e00\u4e9b\u7ecf\u5e38\u88ab\u95ee\u5230\u7684\u95ee\u9898\u3002\u6211\u4eec\u91c7\u8bbf\u4e86\u521b\u59cb\u4eba\uff0c\u505a\u4e86\u5f88\u591a\u5e95\u5c42\u7814\u7a76\uff0c\u4e5f\u4ece\u6211\u4eec\u5728Airbnb\u548cThumbtack\u7684\u7ecf\u9a8c\u4e2d\u5438\u53d6\u4e86\u6559\u8bad\u3002<\/p>\n\n\n\n<p>\u5728\u4ee5\u4e0b\u7684\u6848\u4f8b\u4e2d\uff0c\u4f60\u5c06\u4f1a\u53d1\u73b0\uff0c\u4e00\u65e6\u516c\u53f8\u5f00\u59cb\u5a34\u719f\u5730\u5728\u67d0\u4e2a\u8d5b\u9053\u91cc\u64cd\u76d8\uff0c\u4ed6\u4eec\u4f1a\u627e\u5230\u6e20\u9053\u3001\u6218\u672f\u3001\u7528\u6237\u4f53\u9a8c\u548c\u5185\u5bb9\u7684\u72ec\u7279\u7ec4\u5408\uff0c\u800c\u8fd9\u662f\u5f88\u96be\u88ab\u590d\u5236\u7684\u3002<\/p>\n\n\n\n<p>\u4e00\u5171\u6709\u4e09\u6761\u8d5b\u9053\uff0c\u800c\u4f60\u5fc5\u987b\u5728\u5176\u4e2d\u4e00\u6761\u8d5b\u9053\u4e2d\u83b7\u80dc\u3002\u4f60\u5e94\u8be5\u5982\u4f55\u6311\u9009\u8d5b\u9053\uff0c\u5982\u4f55\u8d62\u5f97\u8d5b\u9053\uff1f\u5f88\u591a\u65f6\u5019\u521d\u521b\u516c\u53f8\u505a\u9009\u62e9\u7684\u65b9\u6cd5\u5f88\u590d\u6742\uff0c\u4e0d\u662f\u4e0b\u6ce8\u5728\u4e86\u9519\u7684\u8d5b\u9053\u4e0a\uff0c\u5c31\u662f\u8bd5\u56fe\u5728\u591a\u6761\u8d5b\u9053\u4e0a\u53d6\u80dc\u3002\u4e3a\u4e86\u5e2e\u4f60\u5b89\u7136\u5ea6\u8fc7\u9009\u62e9\u6d41\u7a0b\uff0c\u6211\u4eec\u505a\u4e86\u4e00\u4e2a\u4e09\u6b65\u8d70\u6846\u67b6\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/a3965666ce6b48e2bc5024a767ab2e92.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p><em>\u4ee5\u4e0b\uff0c\u6211\u4eec\u5c06\u4f1a\u901a\u8fc7\u5206\u4eab3\u4e2a\u4e16\u754c\u9876\u7ea7\u516c\u53f8\u662f\u5982\u4f55\u5728\u4ed6\u4eec\u76f8\u5e94\u7684\u8d5b\u9053\uff08Thumbtack\u7528\u5185\u5bb9\u8425\u9500\uff0cAirbnb\u7528\u75c5\u6bd2\u8425\u9500\uff0cBooking.com\u7528\u6548\u679c\u8425\u9500\uff09\u91cc\uff0c\u4e00\u6b65\u6b65\u8d70\u8fc7\u6765\u7684\u8fc7\u7a0b\uff0c\u6765\u9610\u8ff0\u8fd9\u4e09\u4e2a\u6b65\u9aa4\u3002<\/em><\/p>\n\n\n\n<p><strong>STEP1&nbsp;\u9a8c\u8bc1<\/strong><\/p>\n\n\n\n<p>VALIDATE<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u662f\uff08\u5c3d\u53ef\u80fd\u4f4e\u6210\u672c\u5730\uff09\u9a8c\u8bc1\u67d0\u4e2a\u8d5b\u9053\u5bf9\u4f60\u6765\u8bf4\u662f\u9002\u7528\u7684\u3002\u6709\u4e24\u79cd\u65b9\u6cd5\u6765\u9a8c\u8bc1\uff0c\u5f53\u8fd9\u4e24\u79cd\u65b9\u6cd5\u7ed3\u5408\u4f7f\u7528\u65f6\uff0c\u4f60\u5c31\u80fd\u5bf9\u67d0\u4e2a\u8d5b\u9053\u662f\u5426\u503c\u5f97\u6295\u5165\u5efa\u7acb\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p>\u65b9\u6cd51:\u786e\u5b9a\u54ea\u6761\u8d5b\u9053\u5bf9\u4f60\u7684\u4e1a\u52a1\u6a21\u5f0f\u6765\u8bf4\u5951\u5408\u5ea6\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p>\u6bcf\u6761\u8d5b\u9053\u90fd\u5929\u7136\u9002\u7528\u4e8e\u4e0d\u540c\u7684\u4e1a\u52a1\u6a21\u5f0f\uff0c\u7531\u4e8e\u6bcf\u6761\u8d5b\u9053\u6295\u5165\u5927\u540e\u90fd\u4f1a\u5f88\u62e5\u6324\uff0c\u4f60\u9700\u8981\u627e\u4e00\u6761\u5929\u7136\u5951\u5408\u4e8e\u4f60\u4e1a\u52a1\u5185\u5728\u4f18\u52bf\u7684\u8d5b\u9053\u3002\u4f60\u53ef\u4ee5\u4f9d\u9760\u4ee5\u4e0b\u4e00\u4e9b\u5927\u539f\u5219\u505a\u51fa\u5224\u65ad\u3002<\/p>\n\n\n\n<p><strong>\u6548\u679c\u8425\u9500\u5929\u7136\u5951\u5408\u4e8e\u62e5\u6709\u4ee5\u4e0b\u7279\u5f81\u7684\u4e1a\u52a1\uff1a<\/strong><\/p>\n\n\n\n<p>\u4f60\u7684\u4e1a\u52a1\u6536\u5165\u4ece\u65b0\u7528\u6237\u83b7\u53d6\u4e2d\u4ea7\u751f\uff08e.g \u8d2d\u4e70\u4ea7\u54c1\uff0c\u8ba2\u9605\u670d\u52a1\uff09\uff0c\u4e14\u4f60\u53ef\u4ee5\u7528\u8fd9\u4e2a\u6536\u5165\u53bb\u652f\u6301\u66f4\u591a\u7684\u5e02\u573a\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u4e0d\u592a\u4f1a\u81ea\u53d1\u5bfb\u627e\u4f60\u7684\u4ea7\u54c1\uff0c\u6240\u4ee5\u4f60\u5f97\u627e\u5230\u4ed6\u4eec\uff08e.g. \u4e00\u4e2a\u65b0\u7684DTC\u54c1\u724c\uff09\u3002<\/p>\n\n\n\n<p><strong>\u75c5\u6bd2\u8425\u9500\u5929\u7136\u5951\u5408\u4e8e\u62e5\u6709\u4ee5\u4e0b\u7279\u5f81\u7684\u4e1a\u52a1\uff1a<\/strong><\/p>\n\n\n\n<p>\u5f53\u4f60\u7684\u670b\u53cb\u6216\u8005\u540c\u4e8b\u4e5f\u4f7f\u7528\u7684\u65f6\u5019\uff0c\u4f60\u7684\u4ea7\u54c1\u4f1a\u66f4\u597d\u7528\u3002\uff08e.g. Snapchat\uff0c\u4e2d\u56fd\u5c31\u662f\u5fae\u4fe1\uff0c\u5fae\u535a\uff09\u3002<\/p>\n\n\n\n<p>\u4ea7\u54c1\u81ea\u5e26\u5206\u4eab\u53cb\u597d\u56e0\u7d20\uff08e.g \u65c5\u884c\u7167\u7247\uff0c\u5f85\u552e\u4f4f\u5b85\uff09\u3002<\/p>\n\n\n\n<p><strong>\u5185\u5bb9\u8425\u9500\u5929\u7136\u5951\u5408\u4e8e\u62e5\u6709\u4ee5\u4e0b\u7279\u5f81\u7684\u4e1a\u52a1\uff1a<\/strong><\/p>\n\n\n\n<p>\u5f53\u4f60\u7684\u7528\u6237\u7528\u4f60\u7684\u4ea7\u54c1\u65f6\uff0c\u4f1a\u81ea\u7136\u800c\u7136\u5728\u5206\u4eab\u516c\u57df\u53ef\u89c1\u4fe1\u606f\uff08e.g. \u8bc4\u8bba\u6216\u8005\u5bf9\u67d0\u4e2a\u95ee\u9898\u7684\u56de\u7b54\uff09\uff0c\u4f60\u53ef\u4ee5\u7528\u8fd9\u4e9b\u5185\u5bb9\u5438\u5f15\u65b0\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u4f60\u62e5\u6709\u5f88\u591a\u72ec\u7279\u7684\u6570\u636e\uff08e.g. \u897f\u96c5\u56fe\u7684\u9910\u5385\uff0c\u51e4\u51f0\u57ce\u7684\u6c34\u7ba1\u5de5\uff09\uff0c\u4f60\u80fd\u7528\u8fd9\u4e9b\u6570\u636e\u751f\u6210\u5927\u91cf\u7684\u81ea\u52a8\u9875\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/fefe897ec92c4d319c219c702aba8757.png\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>\u4e00\u4e2a\u6709\u7528\u7684\u5c0f\u6377\u5f84\uff1a\u5b66\u4e60\u5176\u4ed6\u5e02\u573a\u91cc\u548c\u4f60\u62e5\u6709\u76f8\u4f3c\u4e1a\u52a1\u6a21\u5f0f\u7684\u5bf9\u6807\u516c\u53f8\u3002\u5982\u679c\u4ed6\u4eec\u7528\u67d0\u6761\u8d5b\u9053\u975e\u5e38\u6210\u529f\uff0c\u5bf9\u4f60\u6765\u8bf4\u4e5f\u53ef\u80fd\u5982\u6b64\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0cRich Barton\u521b\u7acb\u4e863\u4e2a\u516c\u53f8\uff0c\u5728\u5185\u5bb9\u8425\u9500\u65b9\u9762\u90fd\u73a9\u5f97\u5982\u706b\u7eaf\u9752\uff1aGlassdoor\uff0cExpedia\uff0cZillow\u3002\u867d\u7136\u5b83\u4eec\u5728\u4e0d\u540c\u7684\u884c\u4e1a\u7ade\u4e89\uff0c\u5b83\u4eec\u5728\u7528\u6237\u641c\u7d22\u6a21\u578b\u548c\u5185\u5bb9\u4ea7\u51fa\u6a21\u578b\u65b9\u9762\u90fd\u6709\u76f8\u4f3c\u4e4b\u5904\uff0c\u8fd9\u4f7fRich\u5f97\u4ee5\u6301\u7eed\u9760\u8fd9\u4e2a\u65b9\u6cd5\u5b9e\u73b0\u6d41\u91cf\u8d44\u672c\u5316\u3002<\/p>\n\n\n\n<p>\u65b9\u6cd52:\u770b\u6570\u636e<\/p>\n\n\n\n<p>\u7406\u60f3\u7684\u72b6\u6001\u4e0b\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a\u73b0\u573a\u6d4b\u8bd5\u6765\u9a8c\u8bc1\u8d5b\u9053\u53ef\u7528\u6027\uff0c\u4f46\u76f4\u63a5\u6d4b\u8bd5\u6bcf\u6761\u8d5b\u9053\u6240\u9700\u7684\u65f6\u95f4\u548c\u7cbe\u529b\u7684\u5dee\u5f02\u5f88\u5927\u3002\u6548\u679c\u8425\u9500\u7684\u6d4b\u8bd5\u81f3\u5c11\u9700\u89812\uff5e4\u5468\u3002\u75c5\u6bd2\u8425\u9500\uff08\u6bd4\u5982\u4e0a\u7ebf\u4e00\u4e2a\u63a8\u8350\u6d3b\u52a8\uff09\u901a\u5e38\u9700\u89811\uff5e2\u4e2a\u6708\u7684\u65f6\u95f4\u6d4b\u8bd5\u3002SEO\u901a\u5e38\u9700\u8981\u6700\u5927\u7684\u6295\u5165\uff0c\u5f88\u591a\u516c\u53f8\u57283\u4e2a\u6708\u751a\u81f3\u66f4\u957f\u65f6\u95f4\u5185\u9897\u7c92\u65e0\u6536\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4f60\u4f1a\u770b\u5230\u6548\u679c\u8425\u9500\u901a\u5e38\u53ef\u4ee5\u901a\u8fc7\u76f4\u63a5\u6d4b\u8bd5\u800c\u9a8c\u8bc1\uff0cSEO\u901a\u5e38\u5b8c\u5168\u4f9d\u9760\u7b2c\u4e09\u65b9\u6570\u636e\uff08e.g. Google\u7684Keyword Planner\uff09\uff0c\u75c5\u6bd2\u8425\u9500\u5728\u4e24\u8005\u4e4b\u95f4\u3002\u6211\u4eec\u5efa\u8bae\u5728\u7528\u6570\u636e\u9a8c\u8bc1\u8d5b\u9053\u662f\u5426\u53ef\u884c\u65f6\uff0c\u67e5\u770b\u4ee5\u4e0b\u5f81\u5146\uff1a<\/p>\n\n\n\n<p>\uff081\uff09\u6548\u679c\u8425\u9500\uff0c\u4f60\u901a\u8fc7\u6d4b\u8bd5\u4e0d\u4ec5\u80fd\u591f\u83b7\u53d6\u4ed8\u8d39\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u7684\u56de\u672c\u5468\u671f\u4e5f\u5f88\u5065\u5eb7<\/p>\n\n\n\n<p>\u7531\u4e8e\u901a\u8fc7\u8138\u4e66\u548cAdWords\uff08\u56fd\u5185\u5bf9\u6807\u6296\u97f3\uff0c\u5e7f\u70b9\u901a\uff0cetc\uff09\u7b49\u6e20\u9053\u6765\u505a\u4ed8\u8d39\u63a8\u5e7f\u6d4b\u8bd5\u76f8\u5bf9\u5bb9\u6613\u4e14\u4fbf\u5b9c\uff0c\u4f60\u9a8c\u8bc1\u6d4b\u8bd5\u7684\u6838\u5fc3\u6218\u7565\u5c31\u662f<strong>\u5982\u4f55\u8ba9\u6d4b\u8bd5\u9ad8\u6548\u843d\u5730\u3002\u6700\u91cd\u8981\u7684\u6307\u6807\u662f\u8861\u91cf\u56de\u672c\u5468\u671f\uff08payback period\uff09\uff1a\u4f60\u9700\u8981\u82b1\u591a\u5c11\u65f6\u95f4\u624d\u80fd\u8d5a\u56de\u4f60\u83b7\u53d6\u7528\u6237\u7684\u82b1\u9500<\/strong>\uff08payback\u7684\u6ce8\u91ca\uff1a\u7528\u6237\u83b7\u53d6\u9700\u8981100\u5143\uff0c\u4e0d\u8ba1\u7b97\u83b7\u53d6\u6210\u672c\uff0c\u7528\u6237\u5355\u6b21\u4ea4\u6613\u7ed9\u516c\u53f8\u5e26\u6765\u7684\u6bdb\u5229\u4e3a50\u5143\uff0c\u5219\u7528\u6237\u901a\u8fc7\u76f4\u63a5\u8bbf\u95ee\u8fdb\u884c\u7b2c\u4e8c\u6b21\u8d2d\u4e70\u540e\uff0c\u5373\u4e3a\u8be5\u7528\u6237\u56de\u672c\uff09\u3002<\/p>\n\n\n\n<p>\u8fd9\u6781\u5176\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4f1a\u51b3\u5b9a\u4f60\u80fd\u591a\u5feb\u91cd\u65b0\u6295\u8d44\u5728\u66f4\u591a\u7684\u4ed8\u8d39\u63a8\u5e7f\u4e0a\u3002\u5bf9\u5927\u90e8\u5206\u751f\u610f\u6765\u8bf4\uff0c\u4f60\u7684\u89c4\u6a21\u8d8a\u5927\uff0c\u7528\u6237\u56de\u672c\u5468\u671f\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u957f\uff0c\u6240\u4ee5\u521d\u59cb\u7684\u56de\u672c\u5468\u671f\u9700\u8981\u8db3\u591f\u77ed\u3002\u5426\u5219\uff0c\u4f60\u5c31\u9700\u8981\u7f57\u5217\u4e00\u5f20\u6e05\u6670\u7684\u6539\u8fdb\u70b9\u6e05\u5355\uff0c\u4f8b\u5982\u63d0\u9ad8\u8f6c\u6362\u7387\uff0c\u6216\u8005\u63d0\u5347\u6d41\u91cf\u53d8\u73b0\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u90a3\u4e9b\u4f4e\u9891\u4ea4\u6613\uff08e.g.\u8f66\u8f86\u4fdd\u9669\u4e1a\u52a1\uff09\uff0c\u6700\u666e\u904d\u7684\u5bf9\u6807\u57fa\u51c6\u662f\u9996\u6b21\u8d2d\u4e70\u540e\u7684\u56de\u672c\u5468\u671f\u3002\u5bf9\u4e8e\u9ad8\u9891\u4ea4\u6613\u6216\u8005\u8ba2\u9605\u4e1a\u52a1\uff08\u7535\u5546\uff0c\u5a92\u4f53\u8ba2\u9605\uff09\uff0c6\uff5e12\u4e2a\u6708\u5185\u56de\u672c\u901a\u5e38\u88ab\u8ba4\u4e3a\u662f\u5065\u5eb7\u7684\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u75c5\u6bd2\u8425\u9500\uff1a\u76ee\u524d\u4f60\u8d85\u8fc750%\u7684\u65b0\u5ba2\u83b7\u53d6\u90fd\u662f\u901a\u8fc7\u53e3\u7891\u4f20\u64ad\uff0c\u6d88\u8d39\u8005\u5f88\u81ea\u7136\u7684\u4f1a\u628a\u4f60\u7684\u4ea7\u54c1\u4ecb\u7ecd\u7ed9\u4ed6\u4eec\u7684\u670b\u53cb\u548c\u5bb6\u4eba\uff0c\u4f60\u8fd0\u8425\u4e86\u4e0d\u5c11\u6210\u529f\u7684\u5b9e\u9a8c\uff0c\u63d0\u5347\u8fd9\u79cd\u63a8\u8350\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5bf9\u4f60\u6700\u6ee1\u610f\u7684\u90a3\u4e9b\u7528\u6237\u8fd8\u6ca1\u6709\u81ea\u7136\u5730\u5411\u4ed6\u4eec\u7684\u670b\u53cb\u8c08\u8bba\u6216\u8005\u5206\u4eab\u4f60\u7684\u4ea7\u54c1\uff0c\u4f60\u5f88\u96be\u628a\u75c5\u6bd2\u8425\u9500\u4f5c\u4e3a\u4f60\u7528\u6237\u83b7\u53d6\u7684\u6838\u5fc3\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u5373\u4f7f\u4ed6\u4eec\u5728\u8c08\u8bba\u4f60\u7684\u4ea7\u54c1\uff0c\u4f60\u4e5f\u9700\u8981\u641e\u6e05\u695a\u4f60\u662f\u5426\u6709\u80fd\u529b\u5f71\u54cd\u8fd9\u79cd\u884c\u4e3a\uff0c\u4f8b\u5982\u542f\u52a8\u4e00\u4e2a\u9f13\u52b1\u7528\u6237\u5206\u4eab\u7684\u5b9e\u9a8c\u6765\u641e\u6e05\u695a\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u5185\u5bb9\u8425\u9500\uff1a\u6709\u5927\u91cf\u548c\u4f60\u4ea7\u54c1\u76f8\u5173\u7684\u5173\u952e\u8bcd\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u4e5f\u5e76\u4e0d\u88ab\u90a3\u4e9b\u5de8\u5934\u7ade\u4e89\u5bf9\u624b\u6240\u72ec\u5360<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u901a\u8fc7Keyword Planner\uff08\u5bf9\u6807\u56fd\u5185\uff0c\u767e\u5ea6\u201c\u5173\u952e\u8bcd\u89c4\u5212\u5e08\u201d\uff09\u4e86\u89e3\u548c\u4f60\u751f\u610f\u76f8\u5173\u7684\u95ee\u9898\u641c\u7d22\u91cf\u6709\u591a\u5c11\u3002\u4f60\u5728\u627e\u7684\u662f\u90a3\u4e9b\u53ef\u4ee5\u76f4\u63a5\u5173\u8054\u5230\u4f60\u4ea7\u54c1\u7684\u5173\u952e\u8bcd\u3002\u5982\u679c\u4f60\u7ebf\u4e0a\u5356\u5a5a\u7eb1\uff0c\u50cf\u201c\u5728\u7ebf\u4e70\u5a5a\u7eb1\u201d\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u5c31\u6bd4\u201c\u4e00\u4ef6\u5a5a\u7eb1\u7684\u6210\u672c\u201d\u8fd9\u4e2a\u8bcd\u76f8\u5173\u5ea6\u9ad8\u5f88\u591a\u3002\u5728Keyword Planner\u91cc\u53ef\u4ee5\u770b\u5230\uff0c\u524d\u8005\u7684\u6708\u5ea6\u641c\u7d22\u91cf\u67091000\uff5e10,000\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/06f18b15db2143e5bc19234def9b841d.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>\u540c\u6837\u5730\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u641c\u7d22\u8fd9\u4e9b\u5173\u952e\u8bcd\uff0c\u770b\u770b\u8c01\u5728\u4e3a\u5b83\u4eec\u7ade\u4ef7\uff0c\u8fd9\u6837\u4f60\u5c31\u77e5\u9053\u7ade\u4e89\u4f1a\u6709\u591a\u6fc0\u70c8\u4e86\u3002\u201c\u7ebf\u4e0a\u4e70\u5a5a\u7eb1\u201d\u8fd9\u4e2a\u8bcd\u7684\u641c\u7d22\u6392\u540d\u9996\u4f4d\u662fBrides.com\u3002\u4f60\u53ef\u4ee5\u518d\u53bbAhrefs\u8fd9\u4e2a\u7f51\u7ad9\uff0c\u770b\u4ed6\u4eec\u7684\u7f51\u7ad9\u6743\u91cd\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u5230Brides.com\u7684\u7f51\u7ad9\u6743\u91cd\u6392\u540d84\u3002\u90a3\u662f\u5f88\u5f3a\uff0c\u5f88\u96be\u7ade\u4e89\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b1&nbsp;Thumbtack\u5982\u4f55\u9a8c\u8bc1SEO\u8d5b\u9053\u7684<\/strong><\/p>\n\n\n\n<p>Thumbtack\u662f\u4e00\u4e2a\u63d0\u4f9b\u5bb6\u5ead\u670d\u52a1\u3001\u6d3b\u52a8\u7ec4\u7ec7\u3001\u5bb6\u6559\u3001\u5065\u8eab\u3001\u548c\u5176\u4ed6\u7c7b\u76ee\u7684\u672c\u5730\u4e13\u4e1a\u670d\u52a1\u5e73\u53f0\u3002\u516c\u53f8\u65e9\u5e74\u7684\u65f6\u5019\uff0c\u56e2\u961f\u5f88\u7cbe\u608d\uff0c\u878d\u8d44\u5f88\u56f0\u96be\u3002\u6240\u4ee5\u5f53\u4ed6\u4eec\u7b2c\u4e00\u6b21\u628a\u5173\u6ce8\u653e\u5728\u4fc3\u8fdb\u5e73\u53f0\u9700\u6c42\u89c4\u6a21\u5316\u589e\u957f\u7684\u65f6\u5019\uff0c\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u5f97\u975e\u5e38\u4e13\u6ce8\u624d\u884c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/a0991be7da044f36a4950aeae73b9156.png\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>Thumbtack\u7684\u8054\u5408\u521b\u59cb\u4ebaSander\u4e3a\u6b64\u82b1\u4e86\u5927\u91cf\u7684\u529f\u592b\uff0c\u4ed6\u8fd9\u4e48\u63cf\u8ff0\u4ed6\u4eec\u65e9\u671f\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n<p><em>\u8d44\u6e90\u6709\u9650\uff0c\u6240\u4ee5\u6211\u4eec\u5f97\u5c0f\u5fc3\u7ffc\u7ffc\u5730\u62bc\u5b9d\uff0c\u5f53\u6211\u4eec\u51b3\u5b9a\u9009\u4ec0\u4e48\u65b9\u6cd5\uff0c\u6211\u4eec\u5c31\u5f97\u6295\u5165100%\u7684\u8d44\u6e90\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u5176\u4ed6\u6240\u6709\u7684\u90fd\u662f\u5206\u5fc3\u3002<\/em><\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u54ea\u91cc\u624d\u662f\u8be5\u5168\u529b\u4ee5\u8d74\u7684\u6b63\u786e\u9886\u57df\u5462\uff1f\u56e2\u961f\u5728\u4e00\u8d77\u8111\u66b4\u4e86\u51e0\u767e\u4e2a\u4fc3\u8fdb\u589e\u957f\u7684\u60f3\u6cd5\uff1aemail\uff0c\u535a\u5ba2\uff0c\u6e38\u8bb0\u8425\u9500\uff0c\u7ecf\u9500\u5546\u6a21\u5f0f\uff0c\u4ed8\u8d39\u8425\u9500\u548c\u5176\u4ed6\u3002<\/p>\n\n\n\n<p>\u4e4b\u540e\u7684\u67d0\u65e5\uff0c\u53e6\u4e00\u4e2aThumbtack\u7684\u521b\u59cb\u4eba\u5728Castro\u7684\u4e00\u4e2a\u9152\u5427\u91cc\u548c\u4e00\u4e2a\u964c\u751f\u4eba\u8fdb\u884c\u4e86\u4e00\u6b21\u5bf9\u8bdd\u3002\u5f53\u5bf9\u8bdd\u5185\u5bb9\u8f6c\u5411Thumbtack\u65f6\uff0c\u964c\u751f\u4eba\u6253\u5f00\u4e86\u4ed6\u7684\u624b\u673a\uff0c\u505a\u4e86\u641c\u7d22\uff0c\u7136\u540e\u8bf4\uff1a\u201c\u4f60\u77e5\u9053\u5417\uff1f\u4f60\u4eec\u6709\u505aSEO\u7684\u5de8\u5927\u6f5c\u529b\u3002\u201d\u8fd9\u4e2a\u5bf9\u8bdd\u5f00\u542f\u4e86\u4e00\u4e2a\u8fde\u9501\u53cd\u5e94\uff0c\u6700\u7ec8\u5e2e\u52a9Thumbtack\u8fbe\u5230\u4e86\u7206\u53d1\u6027\u7684\u589e\u957f\u3002\u90a3\u4e2a\u964c\u751f\u4eba\u6700\u7ec8\u53d8\u6210\u4e86\u5b83\u7684\u5929\u4f7f\u6295\u8d44\u4eba\u3001\u5bfc\u5e08\u548c\u7b2c\u4e00\u4e2a\u5916\u90e8\u8463\u4e8b\u4f1a\u6210\u5458\u3002\u5f53\u7136\uff0c\u8fd9\u53c8\u662f\u53e6\u4e00\u4e2a\u6545\u4e8b\u4e86\u3002<\/p>\n\n\n\n<p>Sander\u8fd9\u4e48\u63cf\u8ff0\u4ed6\u7684\u56e2\u961f\u662f\u5982\u4f55\u9a8c\u8bc1SEO\u662f\u5bf9\u7684\u589e\u957f\u7b56\u7565\uff1a<\/p>\n\n\n\n<p>\u201c\u8fd9\u4e0d\u53ea\u662f\u4e00\u4e2a\u968f\u610f\u7684\u8d4c\u535a\uff0c\u8fd9\u662f\u4e00\u4e2a\u7cbe\u5fc3\u8ba1\u7b97\u7684\u7ed3\u679c\u3002\u6211\u4eec\u75283\u79cd\u4e3b\u8981\u7684\u65b9\u6cd5\u9a8c\u8bc1\u4e86\u5b83\uff0c\u8fd93\u79cd\u65b9\u5f0f\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u7ed9\u4e86\u6211\u4eec\u4fe1\u5fc3\u2014\u53ea\u8981\u6211\u4eec\u6267\u884c\u5230\u4f4d\uff0c\u8fd9\u4e2a\u6e20\u9053\u662f\u503c\u5f97\u6295\u5165\u7684\u3002\u201d<\/p>\n\n\n\n<p>\u5173\u952e\u8bcd\u641c\u7d22\uff1a\u6211\u4eec\u7528Google Keyword\u5de5\u5177\u53d1\u73b0\u6709\u5f88\u591a\u4eba\u7528\u548c\u6211\u4eec\u4ea7\u54c1\u76f8\u5173\u7684\u5173\u952e\u8bcd\u505a\u641c\u7d22\u3002\u4eba\u4eec\u5728\u90a3\u91cc\u641c\u7d22\u201cAustin\u7684\u642c\u8fd0\u5de5\u201d\u548c\u201cTallahassee\u7684\u7535\u5de5\u201d\u3002<\/p>\n\n\n\n<p>\u7ade\u4e89\u7814\u7a76\uff1a\u201c\u6211\u4eec\u4e5f\u770b\u4e86\u7ade\u4e89\u60c5\u51b5\uff0c\u53d1\u89c9\u5e02\u573a\u5e76\u4e0d\u9971\u548c\u3002\u53ea\u6709\u4e00\u4e9b\u672c\u5730\u670d\u52a1\u5546\u73a9\u5bb6\uff0c\u6ca1\u6709\u5168\u56fd\u578b\u9009\u624b\u3002\u6240\u4ee5\u6211\u4eec\u8ba4\u4e3a\uff0c\u6211\u4eec\u53ef\u4ee5\u505a\u51fa\u4e9b\u5f71\u54cd\u529b\u3002\u201d<\/p>\n\n\n\n<p>\u76f8\u4f3c\u516c\u53f8\uff1a\u201c\u6211\u4eec\u770b\u5230\u5176\u4ed6\u76f8\u90bb\u9886\u57df\u7684\u516c\u53f8\uff0c\u4f8b\u5982Yelp\u548cTripAdvisor\u901a\u8fc7SEO\u53d6\u5f97\u4e86\u6210\u529f\u3002\u201d<\/p>\n\n\n\n<p><strong>\u6848\u4f8b2&nbsp;Airbnb\u662f\u5982\u4f55\u9a8c\u8bc1\u75c5\u6bd2\u8425\u9500\u8d5b\u9053\u7684<\/strong><\/p>\n\n\n\n<p>Airbnb\u7684\u65e9\u671f\u6210\u957f\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u53e3\u7891\u63a8\u8350\uff1a\u6e38\u5ba2\u544a\u8bc9\u4ed6\u4eec\u7684\u670b\u53cb\u4eec\uff0c\u4ed6\u4eec\u5728Airbnb\u5c45\u4f4f\u65f6\u8fc7\u5f97\u5982\u4f55\u5f00\u5fc3\uff0c\u5c4b\u4e3b\u544a\u8bc9\u4ed6\u4eec\u7684\u670b\u53cb\u4ed6\u4eec\u5728Airbnb\u4e0a\u9760\u623f\u5c4b\u77ed\u79df\u83b7\u53d6\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u9010\u6e10\u6210\u957f\uff0c\u5185\u90e8\u7684\u8ba8\u8bba\u4e5f\u7ecf\u5e38\u56f4\u7ed5\u7740\u52a0\u901f\u6210\u957f\u901f\u5ea6\u8fd9\u4e00\u8bdd\u9898\u8fdb\u884c\u3002\u516c\u53f8\u5df2\u7ecf\u6709\u4e00\u652f\u4e13\u95e8\u505a\u6548\u679c\u8425\u9500\u7684\u5c0f\u56e2\u961f\uff08\u4ea7\u751f\u5927\u6982\u8ba2\u5355\u603b\u91cf\u768410%\uff09\uff0c\u8fd8\u6709\u4e00\u652f\u52bf\u5934\u4e0d\u9519\u7684SEO\u56e2\u961f\uff0c\u4f46\u516c\u53f8\u5927\u91cf\u7684\u589e\u957f\u4ecd\u7136\u6301\u7eed\u6765\u81ea\u4e8e\u53e3\u7891\u63a8\u8350\uff08\u8d85\u8fc750%\u7684\u8ba2\u5355\u6765\u6e90\uff09\u3002<\/p>\n\n\n\n<p>\u6b64\u65f6\uff0cAirbnb\u67093\u4e2a\u9009\u62e9\uff1a\u5728\u5df2\u7ecf\u8d77\u6548\u7684\u65b9\u5f0f\uff08\u53e3\u7891\u63a8\u8350\uff09\u4e0a\u52a0\u500d\u4e0b\u6ce8\uff1b\u8fdb\u4e00\u6b65\u5728\u67d0\u4e2a\u6f5c\u529b\u673a\u4f1a\u8d5b\u9053\uff08\u6548\u679c\u8425\u9500\u6216SEO\uff09\u4e0a\u6295\u5165\uff1b\u5c1d\u8bd5\u5b8c\u5168\u4e0d\u540c\u7684\u589e\u957f\u529e\u6cd5\u3002\u56e2\u961f\u6700\u540e\u51b3\u5b9a\u52a0\u500d\u2014\u2014\u8fdb\u4e00\u6b65\u5728\u53e3\u7891\u63a8\u8350\u4e0a\u6295\u8d44\u3002\u8fd9\u6b21\u6295\u8d44\u5e26\u6765\u4e86Airbnb\u6210\u957f\u53f2\u4e0a\u6700\u5927\u7684\u589e\u957f\u52a0\u901f\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u56e2\u961f\u662f\u5982\u4f55\u505a\u51fa\u8fd9\u4e2a\u51b3\u7b56\u6765\u7684\u5462\uff1f\u9996\u5148\uff0c\u4ed6\u4eec\u770b\u5230\u4e86\u6b63\u5728\u53d1\u751f\u7684\u7528\u6237\u81ea\u53d1\u884c\u4e3a\uff1a\u5f3a\u53e3\u7891\u63a8\u8350\u3002\u4ed6\u4eec\u5047\u5b9a\uff0c\u628a\u4e00\u4e2a\u73b0\u6709\u7684\u884c\u4e3a\u653e\u5927\u4f1a\u6bd4\u521b\u9020\u4e00\u4e2a\u65b0\u884c\u4e3a\u6709\u6548\u5f97\u591a\uff0c\u4e4b\u540e\u53c8\u6ce8\u610f\u5230\u5f88\u591a\u7528\u6237\u901a\u8fc7\u622a\u5c4f\u5c06Airbnb\u7684\u623f\u6e90\u6e05\u5355\u53d1\u7ed9\u670b\u53cb\u2014\u2014\u8fd9\u4e2a\u884c\u4e3a\u53ef\u4ee5\u501f\u52a9\u4ea7\u54c1\u53d8\u5f97\u66f4\u5bb9\u6613\u53d1\u751f\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u4ed6\u4eec\u53d1\u73b0\u8054\u5408\u521b\u59cb\u4ebaNate\u521b\u5efa\u7684\u4e00\u4e2a\u63a8\u8350\u9879\u76ee\u7684\u6570\u636e\u52bf\u5934\u4e0d\u9519\uff0c\u5c3d\u7ba1\u8fd9\u4e2a\u9879\u76ee\u90fd\u6ca1\u6709\u5f97\u5230\u4ec0\u4e48\u8d44\u6e90\u652f\u6301\uff0c\u5185\u90e8\u4eba\u58eb\u8bf4\uff1a\u201cAirbnb\u57282011\u5e74\u4e0a\u7ebf\u4e86\u4e00\u4e2a\u63a8\u8350\u9879\u76ee\uff0c\u4e4b\u540e\u8fd9\u4e2a\u9879\u76ee\u51e0\u4e4e\u88ab\u9057\u5fd8\u4e86\u3002\u6e10\u6e10\u7684\uff0c\u5927\u5bb6\u8ba4\u4e3a\u63a8\u8350\u6ca1\u5565\u7528\uff0c\u4e0d\u503c\u5f97\u82b1\u65f6\u95f4\u6295\u5165\u3002<\/p>\n\n\n\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u6211\u4eec\u5b58\u4e86\u4e00\u5806\u6570\u636e\uff0c\u5f53\u6211\u4eec\u518d\u770b\u8fd9\u4e9b\u6570\u636e\u65f6\uff0c\u6211\u4eec\u53d1\u73b0\u8fd9\u4e2a\u63a8\u8350\u9879\u76ee\u5e2e\u6211\u4eec\u8d5a\u4e86\u51e0\u767e\u4e07\u7f8e\u91d1\u7684\u6536\u5165\u3002\u6b64\u5916\uff0c\u6211\u4eec\u901a\u8fc7\u8fd9\u4e9b\u57fa\u7840\u6570\u636e\u4e5f\u53ef\u4ee5\u5224\u65ad\u51fa\u8fd8\u6709\u5f88\u5927\u7684\u7a81\u7834\u7a7a\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/ec1bec2ff9254f749dc7ed304a714b42.png\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p><strong>\u6848\u4f8b3&nbsp;Booking.com\u662f\u5982\u4f55\u9a8c\u8bc1\u6548\u679c\u8425\u9500\u8d5b\u9053\u7684<\/strong><\/p>\n\n\n\n<p>\u540cAirbnb\u4e0d\u540c\uff0cBooking.com\u7684\u65e9\u671f\u589e\u957f\u6765\u81ea\u4e8eSEO\uff0c\u4f46\u5f88\u5feb\u505c\u6ede\u4e86\u3002Booking\u7684\u524dCMO Authur\uff082003\uff5e2012\u95f4\u5728booking\u4efb\u804c\uff09\u8bf4\uff1a<\/p>\n\n\n\n<p>\u201cBooking.com\u7684\u524d\u8eab\u662f\u4e00\u4e2a\u805a\u5408\u641c\u7d22\u4e1a\u52a1\uff0cSEO\u662f\u65e9\u671f\u7684\u589e\u957f\u56e0\u5b50\u3002\u4f46\u6700\u7ec8\uff0c\u589e\u957f\u505c\u6ede\u4e86\uff0c\u56e0\u4e3a\u6211\u4eec\u7528\u4e86\u4e00\u4e9b\u9ed1\u5ba2\u7684\u65b9\u5f0f\uff0cGoogle\u53d1\u73b0\u540e\u5f00\u59cb\u60e9\u7f5a\u6211\u4eec\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u6211\u4eec\u5f00\u59cb\u5bfb\u627e\u65b0\u7684\u589e\u957f\u65b9\u5f0f\u3002\u5f53\u65f6\uff0cGoogle\u7684\u8d77\u52bf\u5c31\u50cf\u4e00\u8258\u822a\u6bcd\uff0c\u7528\u6237\u5728\u641c\u7d22\u65f6\u90fd\u6709\u5f3a\u70c8\u7684\u8d2d\u4e70\u610f\u5411\u3002\u6211\u4eec\u60f3\uff0c\u5982\u679c\u6211\u4eec\u53ef\u4ee5\u7528\u597dgoogle\uff0c\u6211\u4eec\u80af\u5b9a\u80fd\u5e72\u5f97\u4e0d\u9519\u3002\u6211\u4eec\u53c8\u60f3\uff0c\u4e0d\u59a8\u5c1d\u8bd5\u4e0bAdWords\uff1f\u201d<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4ed6\u4eec\u5df2\u7ecf\u5728\u505a\u7684SEO\u5de5\u4f5c\u7684\u4e00\u90e8\u5206\uff0c\u56e2\u961f\u5c55\u5f00\u4e86\u4e00\u4e9b\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7684\u63a2\u7d22\u3002Arthur\u7ee7\u7eed\u9053\uff1a\u201c\u6211\u4eec\u6b63\u597d\u6709\u4e00\u6279\u7b80\u5355\u7684\u767b\u9646\u9875\u6a21\u7248&nbsp;(e.g. \u201c\u5df4\u9ece\u7684\u9152\u5e97\u201d)\uff0c\u6839\u636e\u6211\u4eecSEO\u7684\u7ecf\u9a8c\uff0c\u8fd9\u4e9b\u9875\u9762\u5f88\u5bb9\u6613\u88ab\u7528\u4f5c\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7684\u6d4b\u8bd5\u9875\u9762\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u8fd0\u8425\u4e86\u4e00\u4e9b\u6d4b\u8bd5\uff0c\u800c\u8fd9\u4e9b\u6d4b\u8bd5\u770b\u4e0a\u53bb\u5f88\u6fc0\u52a8\u4eba\u5fc3\u2014\u2014\u9996\u6279\u4ea4\u6613\u5c31\u80fd\u56de\u672c\u3002\u5f53\u65f6\u6211\u4eec\u505a\u4ec0\u4e48\u90fd\u9760\u81ea\u5df1\u52a8\u624b\uff0c\u800c\u4e14\u73b0\u91d1\u4e5f\u5f88\u7d27\u5f20\uff0c\u6211\u4eec\u6295\u8d44\u4e0d\u8d77\u4e3a\u4e86\u672a\u6765\u7684\u589e\u957f\u800c\u505a\u7684\u5e02\u573a\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p>\u4eba\u4eec\u8c08\u8bba<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff08\u4ea7\u54c1\u548c\u5e02\u573a\u5339\u914d\uff09\uff0c\u6211\u4eec\u610f\u8bc6\u5230\u6211\u4eec\u9700\u8981PCF\uff08\u4ea7\u54c1\u548c\u63a8\u5e7f\u6e20\u9053\u5339\u914d\uff09\u3002\u5f88\u663e\u7136\uff0cGoogle Adwords\u975e\u5e38\u9002\u5408\u6211\u4eec\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/cc2da53997044b36bfd2799758b0e49b.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>\u56e0\u6b64\uff0c\u968f\u7740\u8fd9\u4e2a\u65e9\u671f\u7684\u9a8c\u8bc1\uff0cBooking.com\u628a\u4ed6\u4eec\u7684\u767b\u9646\u9875\u6a21\u5f0f\u7528\u5230\u4e86\u6781\u81f4\uff0c\u6211\u4eec\u5c06\u4f1a\u5728\u7b2c\u4e8c\u6b65\u91cc\u8fdb\u4e00\u6b65\u9610\u8ff0\u3002<\/p>\n\n\n\n<p><strong>STEP2&nbsp;\u4e13\u6ce8<\/strong><\/p>\n\n\n\n<p>Focus<\/p>\n\n\n\n<p>\u5f53\u4f60\u5df2\u7ecf\u9a8c\u8bc1\u4e86\u4e00\u4e2a\u63a8\u5e7f\u6e20\u9053\uff0c\u63a5\u4e0b\u6765\u4f60\u5c31\u9700\u8981\u5168\u529b\u4ee5\u8d74\u7684\u6295\u5165\u5230\u8fd9\u4e2a\u8d5b\u9053\u4e2d\u53bb\u3002<strong>\u6839\u636e\u6211\u4eec\u7684\u7ecf\u9a8c\uff0c\u5927\u90e8\u5206\u516c\u53f8\u90fd\u5ffd\u89c6\u4e86\u9700\u8981\u82b1\u591a\u5927\u7684\u7cbe\u529b\u548c\u4e13\u6ce8\u529b\u6295\u5165\u5230\u67d0\u6761\u8d5b\u9053\u4e0a\uff0c\u624d\u80fd\u628a\u8fd9\u6761\u8d5b\u9053\u53d8\u6210\u589e\u957f\u7684\u9ad8\u901f\u901a\u8def<\/strong>\u3002<\/p>\n\n\n\n<p>\u6295\u5165\u5230\u67d0\u4e2a\u8d5b\u9053\u4e2d\u901a\u5e38\u4f1a\u5305\u542b\u4e24\u4ef6\u4e8b\u60c5\uff0c\u800c\u8fd9\u4e24\u4ef6\u4e8b\u60c5\u90fd\u770b\u4e0a\u53bb\u6709\u70b9\u53ef\u6015\uff0c\u7279\u522b\u662f\u5728\u4e00\u4e2a\u516c\u53f8\u7684\u65e9\u671f\uff1a<strong>\u4ece\u5404\u79cd\u90e8\u95e8\u7684\u9884\u7b97\u548c\u8d44\u6e90\u4e2d\u5212\u51fa\u5de8\u5927\u7684\u4e00\u5757\u997c\u6295\u5165\u5230\u8fd9\u6761\u8d5b\u9053\uff0c\u5305\u62ec\u4ea7\u54c1\u3001\u793e\u4ea4\u3001\u5e02\u573a\u63a8\u5e7f\u3001\u548c\u5de5\u7a0b\u5e08\u3002\u80fd\u591f\u5f71\u54cd\u6838\u5fc3\u7684\u4ea7\u54c1\u89c4\u5212\u548c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\uff0c\u4e3a\u9002\u914d\u8fd9\u6761\u8d5b\u9053\u505a\u51fa\u4f18\u5316<\/strong>\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u770b\u770b\u4e0a\u9762\u76843\u5bb6\u8303\u4f8b\u516c\u53f8\u662f\u5982\u4f55\u4e13\u6ce8\u5230\u4ed6\u4eec\u76f8\u5e94\u7684\u8d5b\u9053\u4e0a\u53bb\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b1\uff08\u7eed\uff09:<\/strong><strong>Thumbtack\u5982\u4f55\u4e13\u6ce8\u5728SEO\u4e0a<\/strong><\/p>\n\n\n\n<p>Thumbtack\u56e2\u961f\u786e\u4fe1SEO\u662f\u4e00\u4e2a\u5e94\u8be5\u4e0b\u6ce8\u7684\u6b63\u786e\u6e20\u9053\uff0c\u4f46\u4e5f\u77e5\u9053\u8fd9\u662f\u5728\u94e4\u800c\u8d70\u9669\u3002Sander\u8fd9\u4e48\u63cf\u8ff0\u56e2\u961f\u6240\u9762\u4e34\u7684\u60c5\u51b5\uff1a<\/p>\n\n\n\n<p>\u201cSEO\u662f\u4e2a\u8c6a\u8d4c\uff0c\u56e0\u4e3a\u5b83\u9700\u8981\u82b1\u66f4\u957f\u7684\u65f6\u95f4\u624d\u80fd\u770b\u5230\u7ed3\u679c\u3002\u901a\u5e38\u4f60\u5f00\u59cb\u6295\u8d44\u5b83\u540e\u76846\u4e2a\u6708\uff0c\u4f60\u624d\u770b\u5230\u7b2c\u4e00\u4e2a\u7ed3\u679c\uff0c\u800c\u4e14\u7ed3\u679c\u5f80\u5f80\u4e0d\u4f1a\u7279\u522b\u7406\u60f3\u3002\u53ea\u670912\uff0c18\uff0c24\u4e2a\u6708\u4e4b\u540e\uff0c\u4f60\u624d\u80fd\u770b\u5230\u5bf9\u751f\u610f\u7ed3\u679c\u771f\u6b63\u6709\u5f71\u54cd\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u9009\u62e9\u523b\u610f\u5730\u628a\u6211\u4eec\u7684\u6280\u672f\u3001\u4ea7\u54c1\u3001\u8bbe\u8ba1\u3001\u5e02\u573a\u63a8\u5e7f\u548c\u8fd0\u8425\u8d44\u6e90\uff0c\u52a0\u603b\u5728\u4e00\u8d77\u3002\u5f53\u65f6\u5927\u6982\u670912\u4e2a\u4eba\uff0c\u90fd\u6574\u5408\u8d77\u6765\uff0c\u62bc\u5728\u8fd9\u4e2a\u6e20\u9053\u4e0a\uff0c\u8fd9\u662f\u4e00\u4e2a\u516c\u53f8\u5c42\u9762\u7684\u62bc\u5b9d\u51b3\u7b56\u3002\u201d<\/p>\n\n\n\n<p>\u6295\u8d44\u7684\u7b2c\u4e00\u6ce2\u662f\u4e3aSEO\u505a\u597d\u57fa\u5efa\u5de5\u4f5c,\u8fd9\u610f\u5473\u7740\u57283\u4e2a\u65b9\u9762\u6295\u8d44\uff1a<\/p>\n\n\n\n<p>(1)\u7f51\u7ad9\u6784\u5efa<\/p>\n\n\n\n<p>\u56e2\u961f\u642d\u5efa\u4e86\u51e0\u5343\u5f20\u7f51\u9875\uff0c\u76ee\u6807\u662f\u83b7\u53d6\u9ad8\u4ef7\u503c\u5173\u952e\u8bcd\uff0c\u7136\u540e\u4e3aSEO\u4f18\u5316\u4e86\u4ed6\u4eec\u6574\u4e2a\u7f51\u7ad9\u548cURL\u7ed3\u6784\u3002\u8fd9\u610f\u5473\u7740\u9700\u8981\u5c3d\u53ef\u80fd\u7684\u88abGoogle\u722c\u866b\u673a\u5668\u4eba\u722c\u53d6\u548c\u7406\u89e3\u624d\u884c\u3002\u91cd\u8981\u7684\u662f\uff0c\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\uff0c\u8fd9\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u3002\u8fd9\u4e9b\u90fd\u53d8\u6210\u4e86\u6267\u884c\u65f6\u8270\u96be\u7684\u9009\u62e9\uff0c\u7279\u522b\u5728SEO\u8fd8\u6ca1\u6709\u4ea7\u751f\u4efb\u4f55\u6536\u76ca\u524d\u3002<\/p>\n\n\n\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0cThumbtack\u6784\u5efa\u4e86\u4ee5\u5730\u7406\u4f4d\u7f6e\u4e3a\u57fa\u7840\u7684\u201c\u76ee\u5f55\u5f0f\u201d\u67b6\u6784\u3002\u5f53\u65f6\u5728\u8fd9\u4e2a\u9886\u57df\u91cc\u5360\u5934\u7b79\u7684\u662f\u50cfThe Yellow Pages\uff08\u9ec4\u9875\uff09\u8fd9\u6837\u7684\u4f01\u4e1a\uff0c\u4ed6\u4eec\u57fa\u672c\u4e0a\u5c31\u662f\u628a\u4e00\u4e2a\u7eb8\u8d28\u7684\u76ee\u5f55\u642c\u4e0a\u7f51\u3002Thumbtack\u8ba4\u4e3a\uff0c\u8fd9\u4e0d\u7b26\u5408\u7528\u6237\u4f53\u9a8c\u3002\u4f46\u662f\uff0c\u8fd9\u4e2a\u76ee\u5f55\u7ed3\u6784\u5bf9\u4e8e\u4f18\u5316SEO\u7ed3\u679c\u6765\u8bf4\uff0c\u53c8\u662f\u4e0d\u9519\u7684\uff0c\u56e0\u4e3a\u5b83\u5141\u8bb8Google\u8fc5\u901f\u7684\u7406\u89e3\u7f51\u7ad9\u7ed3\u6784\uff0c\u5e76\u5bf9\u76f8\u5173\u9875\u9762\u6392\u5e8f\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cThumbtack\u4e5f\u9009\u62e9\u5728\u9996\u9875\u4e0a\u52a0\u4e86\uff08\u7f8e\u56fd\uff09\u6240\u670950\u4e2a\u5dde\u7684\u94fe\u63a5\u3002\u6ca1\u6709\u4e00\u4e2a\u7528\u6237\u4f1a\u7528\u8fd9\u4e9b\u94fe\u63a5\uff0c\u4ed6\u4eec\u53ea\u5173\u5fc3\u81ea\u5df1\u7684\u6240\u5728\u57ce\u5e02\uff0c\u4f46\u5b83\u7b26\u5408Google\u722c\u866b\u673a\u5668\u4eba\u7684\u6293\u53d6\u903b\u8f91\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/5b1fee811f2f4a5ebc07be1f1a531529.png\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>(2)\u9875\u9762\u5185\u5bb9<\/p>\n\n\n\n<p>\u4e3a\u4e86\u652f\u6301\u65b0\u9875\u9762\uff0c\u56e2\u961f\u9700\u8981\u5de8\u91cf\u7684\u9ad8\u8d28\u91cf\u3001\u72ec\u7279\u5185\u5bb9\u3002\u4ed6\u4eec\u642d\u4e86\u4e00\u652f\u4e13\u95e8\u7684\u5185\u5bb9\u56e2\u961f\uff0c\u4e13\u95e8\u628a\u50cf\u8bc4\u8bba\u3001\u4e13\u4e1a\u670d\u52a1\u4eba\u5458\u6863\u6848\u9875\u8fd9\u6837\u7684UGC\uff08\u7528\u6237\u4ea7\u5185\u5bb9User-generated 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Valencia\u7684\u9152\u5e97\uff09\uff0c\u4e3a\u6bcf\u4e2a\u5730\u70b9\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u663e\u793a\u8be5\u5730\u533a\u5730\u56fe\u7684\u767b\u5f55\u9875\u9762\uff0c\u4e0a\u9762\u6709\u8fd9\u4e2a\u5730\u533a\u6240\u6709\u7684\u9152\u5e97\uff0cPOI\uff0c\u548c\u641c\u7d22\u6846\u3002\u6211\u4eec\u53d7\u9650\u4e8e\u8bed\u8a00\u7248\u672c\uff0c\u6240\u4ee5\u6709\u6bb5\u65f6\u95f4\uff0c\u6211\u4eec\u96c7\u4e86\u51e0\u767e\u4e2a\u7ffb\u8bd1\uff0c\u628a\u6211\u4eec\u7684\u767b\u5f55\u9875\u9762\u7ffb\u8bd1\u6210\u8bb8\u591a\u8bed\u8a00\u3002\u6240\u4ee5\uff0c\u6709\u4e9b\u5730\u65b9\u5982\u679c\u6211\u4eec\u672c\u8eab\u56e0\u4e3a\u5b9e\u529b\u4e0d\u591f\u5bfc\u81f4\u641c\u7d22\u7ade\u4e89\u529b\u4e0d\u5f3a\uff0c\u6211\u4eec\u53ef\u4ee5\u7ade\u4e89\u65e5\u8bed\u3001\u97e9\u6587\u3001\u4fc4\u7f57\u65af\u8bed\u3001\u963f\u62c9\u4f2f\u8bed\u7684\u641c\u7d22\u3002<\/p>\n\n\n\n<p>\u5f53\u65f6\uff0cExpedia\u6bd4\u6211\u4eec\u5927100x\u500d\uff0c\u4f46\u662f\u7528\u8fd9\u79cd\u65b9\u6cd5\u6211\u4eec\u80fd\u5728\u76ee\u6807\u57ce\u5e02\u5047\u88c5\u6211\u4eec\u662f\u4e00\u5bb6\u5927\u516c\u53f8\uff0c\u56e0\u4e3a\u522b\u4eba\u770b\u4e0d\u51fa\u6765\u6211\u4eec\u5176\u5b9e\u5728\u5176\u4ed6\u57ce\u5e02\u6ca1\u6709\u9152\u5e97\u5e93\u5b58\u3002\u5f53\u4eba\u4eec\u767b\u9646\u5230\u767b\u5f55\u9875\u9762\u65f6\uff0c\u4ed6\u4eec\u4f1a\u60f3\uff0cwow\uff0c\u5b83\u4eec\u5728\u8fd9\u4e2a\u57ce\u5e02\u6709\u90a3\u4e48\u591a\u9152\u5e97\uff01\u201d<\/p>\n\n\n\n<p>\u4e0d\u540c\u4e8e\u5176\u4ed6\u4e24\u4e2a\u8d5b\u9053\uff0c\u4e13\u6ce8\u4e8e\u6548\u679c\u8425\u9500\u6e20\u9053\u7684\u56e2\u961f\u53ef\u4ee5\u975e\u5e38\u5c0f\u3002Authur\u4ecb\u7ecd\u8bf4\u5b83\u662f\u5982\u4f55\u8d77\u6548\u7684\uff1a\u201c\u5f53\u65f6\u53ea\u6709\u4e24\u4e2a\u4eba\uff0c\u4e00\u4e2a\u7b97\u6cd5\uff08Peter\uff09\u548c\u4e00\u4e2a\u7a0b\u5e8f\u5458\u3002<\/p>\n\n\n\n<p>\u6211\u4e00\u76f4\u76f8\u4fe1\uff0c\u6211\u4eec\u521d\u671f\u7684\u6210\u529f\u79d8\u5bc6\u6765\u81ea\u4e8e\u6211\u4eec\u6ca1\u6709\u5728\u65e9\u671f\u628a\u5927\u91cf\u7cbe\u529b\u8017\u8d39\u5728\u8fc7\u5ea6\u81ea\u52a8\u5316\u4e0a\u3002Peter\u975e\u5e38\u597d\u80dc\u3002\u5f53\u4ed6\u6ca1\u6709\u4fdd\u4f4f\u7ade\u4ef7\u6392\u540d\u7684\u7b2c\u4e00\u540d\u65f6\uff0c\u4ed6\u4f1a\u5c16\u53eb\u3002\u4ed6\u53ea\u6709\u4e00\u4e2a\u76f8\u5f53\u7b80\u5355\u7684\u6210\u529f\u6807\u51c6\uff1a\u8d62\u5f97\u6240\u6709\u91cd\u8981\u5173\u952e\u8bcd\u7684\u7ade\u4ef7\uff0c\u5e76\u80fd\u8d5a\u94b1\u3002\u82b1\u8d39\u8d85\u8fc71\u4ebf\u7f8e\u91d1\u540e\uff0c\u4ecd\u7136\u662f\u8fd9\u4e2a\u5c0f\u7ec4\u5728\u64cd\u76d8\u30022004\u5e74\uff0c\u6211\u4eec\u5f00\u59cb\u4ed8\u8d39\u641c\u7d22\u8bcd\u8d2d\u4e70\uff0c\u52302008\u5e74\uff0c\u8fd9\u5df2\u7ecf\u53d8\u6210\u6211\u4eec\u6700\u5927\u7684\u589e\u957f\u6765\u6e90\u3002\u201d<\/p>\n\n\n\n<p>\u5728\u6587\u7ae0\u7b2c\u4e09\u90e8\u5206\uff0c\u4e5f\u662f\u6700\u540e\u90e8\u5206\uff0c\u6211\u4eec\u4f1a\u63a2\u7d22\u8fd9\u4e9b\u516c\u53f8\u662f\u5982\u4f55\u6269\u5927\u5b83\u4eec\u5728\u6548\u679c\u8425\u9500\u3001\u75c5\u6bd2\u8425\u9500\u548cSEO\u4e0a\u7684\u6295\u8d44\u7684\u3002<\/p>\n\n\n\n<p><strong>STEP3&nbsp;\u89c4\u6a21\u5316<\/strong><\/p>\n\n\n\n<p>SCALE<\/p>\n\n\n\n<p>\u5f53\u4f60\u4e00\u65e6\u5f00\u59cb\u4e13\u6ce8\u4e8e\u67d0\u4e2a\u8d5b\u9053\uff0c\u5e76\u770b\u5230\u6709\u4ef7\u503c\u7684\u6210\u529f\uff0c\u4e0b\u4e00\u9636\u6bb5\u4f60\u5c31\u8981\u6210\u4e3a\u8fd9\u4e2a\u8d5b\u9053\u7684\u9876\u7ea7\u9ad8\u624b\u3002\u7b2c\u4e09\u9636\u6bb5\u7684\u91cc\u7a0b\u7891\u662f\u89e3\u51b3\u65e5\u6e10\u4f4e\u6548\u7684\u56de\u62a5\u3002\u57fa\u672c\u4e0a\u6240\u6709\u7684\u7528\u6237\u83b7\u53d6\u6e20\u9053\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u64cd\u76d8\u90fd\u4f1a\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u56f0\u96be\uff0c\u56e0\u4e3a\u4f60\u83b7\u53d6\u7684\u7528\u6237\u9010\u6e10\u90fd\u53d8\u6210\u4e86\u4f4e\u610f\u5411\u8d2d\u4e70\u7528\u6237\u3002\u8fd9\u901a\u5e38\u4f1a\u88ab\u79f0\u4e3a\u201c\u589e\u957fS\u66f2\u7ebf\u201d<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4ed8\u8d39\u8425\u9500\u6765\u8bf4\uff0c\u8fd9\u901a\u5e38\u610f\u5473\u7740\u4f60\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u4e0a\u5347\u3002\u5bf9SEO\u6765\u8bf4\uff0c\u4f60\u5c06\u4f1a\u5f00\u59cb\u951a\u5b9a\u5173\u8054\u6027\u66f4\u4f4e\u7684\u5173\u952e\u8bcd\u548c\u4f4e\u610f\u5411\u7528\u6237\uff0c\u8fd9\u5c06\u4f1a\u5e26\u6765\u66f4\u4f4e\u7684\u8f6c\u6362\u7387\u3002\u5bf9\u4e8e\u75c5\u6bd2\u8425\u9500\u6765\u8bf4\uff0c\u90a3\u4e9b\u6ca1\u6709\u542c\u8bf4\u4f60\u7684\u4ea7\u54c1\uff0c\u4f46\u4f1a\u8981\u4f60\u7684\u4ea7\u54c1\u7684\u7528\u6237\u6bd4\u4f8b\u4e5f\u4f1a\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u800c\u51cf\u5c11\uff0c\u6240\u4ee5\u4f60\u9010\u6e10\u4f1a\u770b\u5230\u75c5\u6bd2\u8425\u9500\u6307\u6807\uff08K-<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>or\uff0c\u5c31\u662f\u901a\u8fc7\u4f60\u7684\u65b0\u7528\u6237\u63a8\u8350\u6765\u7684\u7528\u6237\u6570\u5b57\uff09\u4f1a\u4e0b\u964d\u3002<\/p>\n\n\n\n<p><strong>\u5728\u5df2\u6709\u7684\u7528\u6237\u83b7\u53d6\u6e20\u9053\u4e0a\u89c4\u6a21\u5316\uff0c\u610f\u5473\u7740\u514b\u670d\u6295\u8d44\u56de\u62a5\u7387\u4e0b\u964d\u7684\u6311\u6218\u3002\u60f3\u8981\u521b\u5efa\u4e00\u5bb6\u4e16\u754c\u4e00\u6d41\u7684\u4f01\u4e1a\uff1f\u4f60\u9700\u8981\u5728\u4f60\u7684\u8d5b\u9053\u4e0a\u53d8\u5f97\u8d8a\u6765\u8d8a\u51fa\u8272\u3002<\/strong><\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u770b\u4e00\u773c\u6211\u4eec\u7684\u8303\u4f8b\u4f01\u4e1a\u90fd\u662f\u600e\u4e48\u514b\u670d\u8fd9\u4e9b\u6311\u6218\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b1\uff08\u7eed\uff09\uff1a<\/strong><strong>Thumbtack\u5982\u4f55\u901a\u8fc7SEO\u89c4\u6a21\u5316\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u5728\u628aSEO\u89c4\u6a21\u4e0a\u8fd9\u4ef6\u4e8b\u4e0a\uff0cThumbtack\u9762\u4e34\u5f88\u591a\u56f0\u96be\u3002\u4ed6\u4eec\u5173\u6ce8\u7684\u4e00\u4e2a\u5173\u952e\u9886\u57df\u662f\u7528\u6237\u610f\u5411\u76f8\u5173\u5ea6\u3002SEO\u6700\u5927\u7684\u9650\u5236\u662f\u8fdb\u884c\u548c\u4f60\u4ea7\u54c1\u76f8\u5173\u7684\u641c\u7d22\u4eba\u6570\u3002Thumbtack\u6700\u521d\u7684\u6210\u529f\u6765\u81ea\u4e8e\u90a3\u4e9b\u5f88\u6709\u53ef\u80fd\u96c7\u5458\u4e13\u4e1a\u4eba\u5458\u7684\u641c\u7d22\u8bcd\uff0c\u4f46\u6700\u7ec8\uff0c\u7531\u4e8e\u5728\u9ad8\u610f\u5411\u8bcd\u4e0a\u5df2\u7ecf\u8fbe\u5230\u4e86\u9971\u548c\uff0c\u4ed6\u4eec\u4e0d\u5f97\u4e0d\u6269\u5c55\u5230\u4f4e\u610f\u5411\u8bcd\u4e0a\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u6269\u5c55\u5230\u90a3\u4e9b\u641c\u7d22\u201c\u56ed\u6797\u5e08\u7684\u4ef7\u683c\u201d\u6216\u8005\u201c\u56ed\u6797\u521b\u610f\u201d\u7684\u4eba\u7fa4\u4e0a\uff0c\u800c\u4e0d\u4ec5\u662f\u805a\u7126\u4e8e\u201c\u96c7\u4f63\u4e00\u4e2a\u56ed\u6797\u5e08\u201d\u7684\u7528\u6237\u4e0a\u3002\u4e3a\u6b64\uff0c\u8fd9\u4e2a\u56e2\u961f\u9664\u4e86\u4e0a\u7ebf\u4e86\u9501\u5b9a\u6269\u5f20\u5173\u952e\u8bcd\u7684\u65b0\u9875\u9762\uff0c\u4e5f\u53d1\u5c55\u51fa\u4e86\u4e00\u5957\u5b8c\u5168\u4e0d\u540c\u7684\u7528\u6237\u5728\u7ebf\u4f53\u9a8c\u548c\u5185\u5bb9\uff0c\u4ee5\u6ee1\u8db3\u7528\u6237\u7684\u641c\u7d22\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u5f53\u56e2\u961f\u52aa\u529b\u4e89\u53d6\u8fd9\u4e9b\u6210\u89c4\u6a21\u7684\u589e\u957f\u65f6\uff0c\u4ed6\u4eec\u628a\u8fd9\u4e2a\u6e20\u9053\u53d1\u5c55\u5230\u6bcf\u6708\u80fd\u83b7\u53d6\u767e\u4e07\u7ea7\u7684\u72ec\u7acb\u8bbf\u5ba2\u3002\u4f46\u65e0\u8bba\u4ed6\u4eec\u518d\u52aa\u529b\u5730\u5bf9\u6297\u56de\u62a5\u4e0b\u964d\u7684\u8d8b\u52bf\uff0cSEO\u5e74\u5ea6\u7684\u589e\u957f\u7387\u8fd8\u662f\u5728\u4e0b\u6ed1\u3002\u56e2\u961f\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u5728\u73b0\u6709\u7684\u589e\u957f\u7b56\u7565\u4e0a\u589e\u52a0\u4e00\u4e9b\u65b0\u7684\u5c42\u6b21\u3002<\/p>\n\n\n\n<p>\u591a\u5e74\u6765\uff0cThumbtack\u901a\u8fc7\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\u63d0\u9ad8\u4e86\u6bcf\u4e2a\u65b0\u7528\u6237\u7684\u4ef7\u503c\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u663e\u8457\u5730\u52a0\u5927\u4ed6\u4eec\u4ed8\u8d39\u8425\u9500\u7684\u6295\u5165\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u6295\u8d44\u5efa\u7acb\u4e86\u4e00\u4e2a\u8d85\u68d2\u7684\u7528\u6237\u4f53\u9a8c\u6d41\u7a0b\uff0c\u8fd9\u8ba9\u4ed6\u4eec\u83b7\u5f97\u4e86\u91cd\u590d\u8bbf\u5ba2\u548c\u76f4\u63a5\u8bbf\u5ba2\uff0c\u8fd9\u4e9b\u6d41\u91cf\u5728\u4eca\u5929\u7684\u751f\u610f\u4e2d\u5360\u636e\u4e86\u589e\u957f\u6700\u5feb\u548c\u6700\u5927\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p>Sander\u8fd9\u4e48\u6765\u63cf\u8ff0\u8fd9\u6761\u5f27\u7ebf\uff1a<\/p>\n\n\n\n<p>\u201c\u5728SEO\u4e0a\u7684\u6210\u529f\u7ed9\u6211\u4eec\u4e89\u53d6\u5230\u4e86\u65f6\u95f4\u6765\u6295\u5165\u6211\u4eec\u8ba4\u4e3a\u751f\u610f\u4e2d\u771f\u6b63\u91cd\u8981\u7684\u90e8\u5206\uff0c\u5c31\u662f\u642d\u5efa\u80fd\u591f\u6d41\u91cf\u56de\u672c\u7684\u597d\u4ea7\u54c1\u548c\u503c\u5f97\u4fe1\u4efb\u7684\u54c1\u724c\u30024\u5e74\u540e\uff0c\u6211\u4eec\u5230\u8fbe\u4e86\u8db3\u591f\u7684\u89c4\u6a21\u3002\u6211\u4eec\u76f8\u4fe1SEO\u4e0d\u5e94\u8be5\u518d\u6210\u4e3a\u6211\u4eec\u4e3b\u8981\u7684\u5173\u6ce8\u70b9\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u5f00\u59cb\u7528\u4ea7\u54c1\u548c\u54c1\u724c\u7684\u773c\u5149\u53bb\u770b\u6240\u6709\u7684\u4e8b\u60c5\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u591f\u5230\u8fbe\u8fd9\u4e2a\u9ad8\u5ea6\u3002\u6211\u4eec\u521b\u7acb\u516c\u53f8\u5e76\u4e0d\u662f\u4e3a\u4e86\u6210\u4e3aSEO\u4e13\u5bb6\uff0c\u662f\u4e3a\u4e86\u80fd\u591f\u7ed9\u4e13\u4e1a\u4eba\u58eb\u63d0\u4f9b\u8d5a\u94b1\u7684\u673a\u4f1a\uff0c\u7ed9\u7528\u6237\u521b\u9020\u4e00\u4e2a\u53ef\u4fe1\u4efb\u7684\u54c1\u724c\u3002\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/6351c2f8118b47d2818df1e663785ced.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>thumbtack\u7684\u589e\u957f\u5386\u7a0b<\/p>\n\n\n\n<p><strong>\u6848\u4f8b2\uff08\u7eed\uff09\uff1a<\/strong><strong>Airbnb\u5982\u4f55\u901a\u8fc7\u75c5\u6bd2\u8425\u9500\u89c4\u6a21\u5316\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u91cd\u65b0\u4e0a\u7ebf\u63a8\u8350\u9879\u76ee\u540e\uff0cAirbnb\u9996\u4e2a\u5de8\u5927\u7684\u5b9e\u9a8c\u83b7\u5f97\u4e86\u6210\u529f\uff0c\u56e2\u961f\u5f00\u59cb\u5728\u589e\u52a0\u75c5\u6bd2\u8425\u9500\u7684\u89c4\u6a21\u4e0a\u4e0b\u529f\u592b\u3002\u9664\u4e86\u7ee7\u7eed\u4f18\u5316\u63a8\u8350\u9879\u76ee\uff0c\u4ed6\u4eec\u8fd8\u6295\u8d44\u4e8e\uff1a<\/p>\n\n\n\n<p>\u628a\u201c\u5411\u670b\u53cb\u5206\u4eab\u6e05\u5355\u201d\u53d8\u5f97\u66f4\u5bb9\u6613\uff08e.g.\u901a\u8fc7\u77ed\u4fe1\uff09\u521b\u5efa\u5206\u4eab\u201c\u5fc3\u613f\u5355\u201d\u6765\u5e2e\u52a9\u4f60\u548c\u670b\u53cb\u5171\u540c\u89c4\u5212\u4e00\u6b21\u65c5\u884c\uff0c\u5f53\u4f60\u5b8c\u6210\u8ba2\u623f\u540e\uff0c\u9f13\u52b1\u4f60\u9080\u8bf7\u670b\u53cb\u6765\u770b\u4f60\u7684\u884c\u7a0b\u3001\u201c\u7528\u6237\u63a8\u8350\u9879\u76ee\u201d\u542f\u52a8\u540e\u7684\u51e0\u5e74\u5185\u3002<\/p>\n\n\n\n<p>\u6700\u5927\u7684\u80dc\u5229\u6765\u81ea\u4e8e\uff1a\u8ba9\u7528\u6237\u66f4\u5bb9\u6613\u5728\u7535\u8111\u684c\u9762\u548c\u624b\u673a\u7aef\u627e\u5230\u63a8\u8350\u9879\u76ee\uff0c\u540c\u65f6\u63d0\u5347\u53d1\u9001\u7aef\u548c\u63a5\u6536\u7aef\u7684\u8f6c\u6362\u6f0f\u6597\uff0c\u964d\u4f4e\u63a8\u8350\u8695\u98df\u7387\uff08Referrals cannibalization\uff0ce.g \u7528\u6237\u63a8\u8350\u7684\u65b0\u7528\u6237\u662f\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u4e70\u4f60\u4ea7\u54c1\u7684\u4eba\uff09<\/p>\n\n\n\n<p>Gustaf\u5206\u4eab\u9053:<\/p>\n\n\n\n<p>\u201c\u6700\u91cd\u8981\u7684\u80dc\u5229\u5c31\u662f\u7b80\u5355\u5730\u628a\u63a8\u8350\u9879\u76ee\u53d8\u5f97\u66f4\u5bb9\u6613\u53d1\u73b0\u3002\u6211\u4eec\u7528\u4e24\u4e2a\u4e3b\u8981\u7684\u6307\u6807\u6765\u8861\u91cf\u6211\u4eec\u7684\u6210\u529f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5468\u6d3b\u8dc3\u7528\u6237\u770b\u5230\u63a8\u8350\u5165\u53e3\u7684\u767e\u5206\u6bd4\uff1b<\/li><li>\u5468\u6d3b\u8dc3\u7528\u6237\u53c2\u4e0e\u63a8\u8350\u9879\u76ee\u7684\u767e\u5206\u6bd4\u3002<\/li><\/ol>\n\n\n\n<p>\u7ed3\u679c\u662f\uff0c\u5728\u7f8e\u56fd\uff0c\u63a8\u8350\u5e26\u6765\u7684\u65b0\u7528\u6237\u5360\u603b\u4f53\u7528\u6237\u6bd4\uff0c\u4ece\u521a\u5f00\u59cb1%\uff0c\u53d8\u6210\u4e8615%\u3002\u6211\u4eec\u7528\u4e0d\u540c\u7684\u529e\u6cd5\u6765\u8ddf\u8e2a\u5206\u6790\u8fd9\u4e9b\u6765\u81ea\u63a8\u8350\u7684\u7528\u6237\u4e2d\u6709\u591a\u5927\u6bd4\u4f8b\u7684\u4eba\u65e0\u8bba\u662f\u5426\u63a8\u8350\u90fd\u4f1a\u8d2d\u4e70\u7684\uff0c\u6700\u7ec8\u201c\u63a8\u8350\u8695\u98df\u7387\u201d\u63a7\u5236\u572830%\u4ee5\u4e0b\u3002\u628a\u63a8\u8350\u8695\u98df\u7387\u964d\u4e3a0\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u505a\u523030%\u4ee5\u4e0b\u4e5f\u4e0d\u5bb9\u6613\uff0c\u4f46\u80fd\u591f\u505a\u5230\u76f8\u5bf9\u7cbe\u51c6\uff0c\u5c31\u80fd\u6821\u6b63\u4f60\u7684\u8d22\u52a1\u6a21\u578b\u4e86\u3002\u201d<\/p>\n\n\n\n<p>\u4e4b\u540e\u76845\u5e74\uff0c\u56e2\u961f\u9010\u6e10\u5230\u8fbe\u5cf0\u503c\uff0c\u53d8\u6210\u4e867\u4eba\u56e2\u961f\uff0c\u5305\u62ec4\u4e2a\u5de5\u7a0b\u5e08\uff0c1\u4e2a\u8bbe\u8ba1\u5e08\uff0c\u4e00\u4e2a\u6570\u636e\u5206\u6790\u5e08\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\uff0c\u4e00\u4e2a\u8d22\u52a1\u5206\u6790\u5e08\u3002Gustaf\u7ee7\u7eed\u9053\uff1a\u201c\u8fd9\u4e2a\u56e2\u961f\u6700\u7f8e\u5999\u7684\u5730\u65b9\u5c31\u662f\u6211\u4eec\u53ef\u4ee5\u5728\u4e0d\u589e\u52a0\u56e2\u961f\u89c4\u6a21\u7684\u60c5\u51b5\u4e0b\uff0c\u4ee540X\u7684\u901f\u5ea6\u6269\u5927\u589e\u957f\u3002\u201d<\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u8fd9\u4e2a\u56e2\u961f\u5206\u62c6\u6210\u4e24\u7ec4\u3002\u4e00\u4e2a\u56e2\u961f\u7ee7\u7eed\u4e13\u6ce8\u5728\u4f4f\u5ba2\u75c5\u6bd2\u8425\u9500\u4e0a\uff0c\u53e6\u4e00\u4e2a\u56e2\u961f\u4e13\u6ce8\u5728\u5c4b\u4e3b\u75c5\u6bd2\u8425\u9500\u4e0a\u2014\u2014\u4ee5\u4fbf\u66f4\u6df1\u5730\u5207\u5165\u5230\u8fd9\u4e9b\u673a\u4f1a\u70b9\u4e0a\u3002\u53ea\u662f\u5c4b\u4e3b\u7aef\u7684\u56e2\u961f\u6700\u540e\u53d8\u6210\u4e86\u4e00\u4e2a7\u4e2a\u4eba\u7684\u5168\u804c\u56e2\u961f\uff0c\u5927\u90e8\u5206\u65f6\u95f4\u4e13\u6ce8\u4e8e\u63a8\u8350\u4ea7\u54c1\uff0c\u4ed6\u4eec\u5728\u4ee5\u4e0b\u9886\u57df\u53d6\u5f97\u4e86\u4e00\u7cfb\u5217\u6210\u529f\uff1a<\/p>\n\n\n\n<p>1.\u63a8\u8350\u5956\u52b1\u4e2a\u6027\u5316\uff1b<\/p>\n\n\n\n<p>2.\u66f4\u667a\u80fd\u7684\u597d\u53cb\u63a8\u8350\u5efa\u8bae\uff1b<\/p>\n\n\n\n<p>3.\u8ba9\u63a8\u8350\u9879\u76ee\u66f4\u5bb9\u6613\u88ab\u627e\u5230\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u4ece\u8fd9\u4e2a\u6e20\u9053\u6765\u7684\u589e\u91cf\u589e\u957f\u968f\u65f6\u95f4\u9010\u6e10\u9012\u51cf\uff08\u548c\u5176\u4ed6\u589e\u957f\u6e20\u9053\u4e00\u6837\uff09\uff0c\u5728\u75c5\u6bd2\u8425\u9500\u6e20\u9053\u7684\u6295\u5165\uff0c\u7279\u522b\u662f\u63a8\u8350\u9879\u76ee\u7684\u6295\u5165\uff0c\u662fAirbnb\u6210\u957f\u6545\u4e8b\u4e2d\u6700\u91cd\u8981\u7684\u4e00\u5757\u57fa\u77f3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/22a02e8748894a0ba89086f90368ca9f.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p>Airbnb\u7684\u589e\u957f\u5386\u7a0b<\/p>\n\n\n\n<p><strong>\u6848\u4f8b3\uff08\u7eed\uff09\uff1a<\/strong><strong>Booking.com\u5982\u4f55\u901a\u8fc7\u6548\u679c\u8425\u9500\u89c4\u6a21\u5316\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u5f53SEM\u7b56\u7565\u5e26\u6765\u4e86\u5f88\u591a\u6210\u529f\uff0cBooking.com\u7684\u56e2\u961f\u505a\u4e86\u4e00\u4ef6\u5176\u4ed6\u516c\u53f8\u4e0d\u592a\u4f1a\u505a\u7684\u4e8b\u60c5\uff0c\u4ed6\u4eec\u7528SEM\u7684\u8f6c\u6362\u7387\u6765\u6307\u5bfc\u6574\u4e2a\u516c\u53f8\u7684\u4f9b\u7ed9\u2014\u2014\u589e\u957f\u7b56\u7565\u3002Arthur\u89e3\u91ca\u8bf4\uff1a<\/p>\n\n\n\n<p>\u201c\u4f5c\u4e3a\u4e00\u4e2a\u7ec4\u7ec7\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u627e\u51fa\u4e3a\u4ec0\u4e48\u6211\u4eec\u4f1a\u5728\u4ed8\u8d39\u5e7f\u544a\u7684\u7ade\u4ef7\u4e2d\u5931\u8d25\u7684\u539f\u56e0\u3002\u7ade\u4e89\u5bf9\u624b\u54ea\u91cc\u6bd4\u6211\u4eec\u505a\u5f97\u66f4\u597d\uff0c\u6211\u4eec\u5982\u4f55\u80fd\u591f\u53d6\u5f97\u8ba9\u6211\u4eec\u80dc\u51fa\u7684\u6d41\u91cf\u4f9b\u7ed9\u3002\u6211\u4eec\u7684\u6d41\u7a0b\u662f\uff1a\u6211\u4eec\u6709\u9700\u6c42\u5417\uff1f-&gt;\u6211\u4eec\u6709\u5e93\u5b58\u5417\uff1f-&gt;\u5e93\u5b58\u548c\u9700\u6c42\u5339\u914d\u5417\uff1f-&gt;\u6211\u4eec\u6709\u7a7a\u623f\u5417\uff1f-&gt;\u6211\u4eec\u6709\u8f6c\u6362\u5417\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u5728\u9ad8\u610f\u5411\u7684\u641c\u7d22\u95ee\u8be2\u4e0a\u6709\u8db3\u591f\u591a\u7684\u7528\u6237\u6d41\u5165\uff0c\u6211\u4eec\u5e0c\u671b\u5728\u8fd9\u4e2a\u5173\u952e\u8bcd\u4e0a\u6211\u4eec\uff08\u6700\u7ec8\uff09\u662f\u7b2c\u4e00\u540d\u3002\u56e2\u961f\u4e0d\u4f1a\u76f8\u4fe1\u4e22\u5931\u5173\u952e\u8bcd\u5c31\u662f\u56e0\u4e3a\u7ade\u4e89\u5bf9\u624b\u4e0d\u7406\u6027\u3002\u4f60\u4e0d\u592a\u53ef\u80fd\u957f\u671f\u4e0d\u7406\u6027\uff0c\u90a3\u4f1a\u8ba9\u4f60\u7834\u4ea7\u3002\u6240\u4ee5\uff0c\u5982\u679c\u5176\u4ed6\u4eba\u80dc\u51fa\uff0c\u4ed6\u4eec\u4e00\u5b9a\u6709\u4e9b\u4e1c\u897f\u6bd4\u6211\u4eec\u505a\u5f97\u66f4\u597d\u2014\u2014\u5185\u5bb9\uff0c\u7a7a\u623f\u7387\uff0c\u8f6c\u6362\u7387\uff0c\u767b\u9646\u9875\uff0c\u5546\u54c1\u7ec4\u5408\uff0c\u6392\u540d\uff0c\u7ffb\u8bd1\uff0c\u8f6c\u6362\u6f0f\u6597\u3002\u6ca1\u6709\u4e00\u6837\u4e0d\u80fd\u52a8\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u7ec4\u7ec7\uff0c\u6211\u4eec\u7684\u76ee\u6807\u662f\u627e\u51fa\u80fd\u591f\u628a\u7528\u6237\u670d\u52a1\u5f97\u66f4\u597d\u7684\u5730\u65b9\u3002\u4e0d\u540c\u7684\u4f9b\u7ed9\uff1f\u66f4\u4fbf\u5b9c\u7684\u4f9b\u7ed9\uff1f\u4e0d\u540c\u7684\u6392\u540d\u987a\u5e8f\uff1f\u66f4\u597d\u7684\u4ea7\u54c1\u5185\u5bb9\uff1f\u5176\u4ed6\u65e5\u671f\u7684\u7a7a\u623f\u7387\uff1f\u6216\u662f\u5176\u4ed6\uff1f\u201d<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u56e2\u961f\u5efa\u7acb\u4e86\u4e00\u4e2a\u673a\u5236\uff0c\u7531\u6548\u679c\u8425\u9500\u56e2\u961f\u5411\u7ec4\u7ec7\u5185\u5176\u4ed6\u4eba\u5206\u4eab\u6d1e\u5bdf\uff1a\u201c\u6211\u4eec\u5173\u4e8e\u4e3a\u4ec0\u4e48\u6211\u4eec\u4f1a\u8f93\u7684\u63a2\u7d22\u5e38\u5e38\u9a71\u52a8\u7740\u6211\u4eec\u56e2\u961f\u7684\u65e5\u5e38\u6d41\u7a0b\u3002\u6211\u5728\u8fd9\u4e2a\u8bcd\u4e0a\u8f93\u94b1\uff0c\u4e3a\u4ec0\u4e48\uff1fPeter\u603b\u662f\u4ece\u4e00\u4e2a\u5047\u8bbe\u5f00\u59cb\uff0c\u7528SQL\u8dd1\u67e5\u8be2\uff0c\u7136\u540e\u627e\u51fa\u5230\u5e95\u53d1\u751f\u4e86\u4ec0\u4e48\u3002\u8fd9\u4e9bSQL\u67e5\u8be2\u4ee3\u7801\u6700\u7ec8\u88ab\u642c\u5230\u5185\u7f51\u4e0a\uff0c\u4f9b\u56e2\u961f\u7528\u6765\u8bca\u65ad\u95ee\u9898\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u56e2\u961f\u59cb\u7ec8\u4fdd\u6301\u7cbe\u608d\uff0c\u4f46\u8fc7\u4e00\u6bb5\u65f6\u95f4\u7ec8\u4e8e\u53d8\u5927\u4e86\u3002Authur\u8fd9\u6837\u4ecb\u7ecd\u56e2\u961f\u662f\u600e\u4e48\u53d8\u5927\u7684\uff1a\u201c\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\uff0c\u5927\u6982\u4ece2004\uff5e2010\u5e74\uff0cPeter\u4e3b\u5bfc\u4e86\u6548\u679c\u8425\u9500\uff0c\u51e0\u4e4e\u4e00\u534a\u7684\u94b1\u90fd\u662f\u4ed6\u82b1\u7684\u3002<\/p>\n\n\n\n<p>\u5927\u6982\u57282006\u5e74\uff0c\u65b0\u4eba\u52a0\u5165\u4e86\u56e2\u961f\uff0c\u521b\u5efa\u4e86\u65b0\u7684\u5c4f\u5e55\u548c\u770b\u677f\uff0c\u80fd\u591f\u770b\u5230\u4f9b\u7ed9\u7aef\u56e2\u961f\u7684\u6210\u679c\u3002\u4e0d\u4e45\u540e\u53e6\u4e00\u4e2a\u7a0b\u5e8f\u5458\u52a0\u5165\u4e86\u30022012\u5e74\uff0c\u56e2\u961f\u5927\u7ea6\u670920\u4e2a\u4eba\uff0c\u4ea7\u51fa10\u4ebf\u7f8e\u91d1\u7684\u7a0e\u524d\u5229\u6da6\u3002\u8fd9\u4e2a\u56e2\u961f\u5f00\u59cb\u91c7\u7528\u4e86\u5927\u91cf\u7684\u7b97\u6cd5\u548c\u6570\u5b66\u6a21\u578b\uff0c\u589e\u52a0\u4e86\u80fd\u591f\u652f\u6301\u672c\u5730\u5316\u7684\u8425\u9500\u6d3b\u52a8\u7ecf\u7406\uff0c\u5e2e\u52a9Peter\u628a\u4ed6\u7684\u65f6\u95f4\u66f4\u6709\u6548\u5730\u5229\u7528\u8d77\u6765\u3002\u201d<\/p>\n\n\n\n<p>\u6700\u7ec8\uff0c\u8fd9\u4e2a\u56e2\u961f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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/61441fda307647bfbaf508bf643019b0.jpg\" alt=\"\u6d88\u8d39\u54c1\u4e92\u8054\u7f51\u516c\u53f8\u7684\u7528\u6237\u83b7\u53d6\u624b\u518c\uff1a\u589e\u957f\u9700\u8981\u6311\u5bf9\u8d5b\u9053\"\/><\/figure>\n\n\n\n<p><br>booking.com\u7684\u589e\u957f\u5386\u7a0b<\/p>\n\n\n\n<p>\u534f\u540c\u4f5c\u6218:<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u5c31\u662f\u6211\u4eec\u4e00\u76f4\u5728\u7528\u7684\u903b\u8f91\u6846\u67b6\u7684\u89c6\u56fe\u5316\u5448\u73b0\uff0c\u4f9b\u4f60\u5728\u505a\u51b3\u7b56\u65f6\u53c2\u8003\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/3e93cd33d4b645b18d2bbfa1c63960ce.png\" 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