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Patreon\u52aa\u529b\u63d0\u9ad8\u6f5c\u5728\u7528\u6237\u7684\u8ba4\u77e5\u5ea6\u3002\u7a81\u7834\u6027\u7684\u6210\u529f\u6545\u4e8b\u63a8\u52a8\u7740\u4ed6\u4eec\u7684\u53d1\u5c55\u3002\u8be5\u5e73\u53f0\u4f7f\u7528\u4e86\u4e00\u4e2a\u4e0d\u5bfb\u5e38\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u6211\u5c06\u5176\u79f0\u4e3aActivated supply\uff0c\u7ffb\u8bd1\u8fc7\u6765\u5c31\u662f\u201c\u521b\u9020\u8005\u7684\u6570\u91cf\u8d85\u8fc7\u4e00\u5b9a\u6570\u91cf\u201d\u3002\u8fd9\u5f88\u53ef\u80fd\u662f\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u80fd\u5e26\u6765\u6536\u76ca\u7684\u521b\u4f5c\u8005\u4eec\u63a8\u52a8\u7740\u4ed6\u4eec\u7684\u9876\u90e8\u8ba4\u77e5\u9636\u6bb5\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

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\u4f7f\u7528\u201cJobs to be done\u7528\u6237\u8ba1\u5212\u5b8c\u6210\u7684\u4efb\u52a1\u201d\u6765\u786e\u5b9a\u5317\u6781\u661f\u6307\u6807<\/strong><\/p>\n\n\n\n

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  • Plaid\u7684\u5f85\u5b8c\u6210\u5de5\u4f5c\uff1a\u5c06\u6211\u7684\u94f6\u884c\u8d26\u6237\u94fe\u63a5\u5230\u6211\u6b63\u5728\u4f7f\u7528\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u56e0\u6b64\u4f18\u5148\u8003\u8651\u201c\u94f6\u884c\u8d26\u6237\u5173\u8054\u201d\uff1b<\/li><\/ul>\n\n\n\n
    • Miro\u7684\u5f85\u5b8c\u6210\u5de5\u4f5c\uff1a\u4e0e\u540c\u4e8b\u8fdc\u7a0b\u534f\u4f5c\uff0c\u56e0\u6b64\uff0c\u5c06\u201c\u534f\u4f5c\u9762\u677f\u201d\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\uff1b<\/li><\/ul>\n\n\n\n
      • Twitch\u7684\u5f85\u5b8c\u6210\u5de5\u4f5c\uff1a\u89c2\u770b\u6e38\u620f\u73a9\u5bb6\u76f4\u64ad\u73a9\u6e38\u620f\uff0c\u56e0\u6b64\uff0c\u5173\u6ce8\u201c5\u5206\u949f\u64ad\u653e\u201d\uff0c\u5373\u8fde\u7eed\u89c2\u770b\u4e00\u4e2a\u6d41\u5a92\u4f535\u5206\u949f\u6216\u66f4\u957f\u65f6\u95f4\u7684\u7528\u6237\u6570\u91cf\uff1b<\/li><\/ul>\n\n\n\n
        • Lyft\u7684\u5f85\u5b8c\u6210\u5de5\u4f5c\uff1a\u5feb\u901f\u642d\u4e58\u5230\u67d0\u4e2a\u5730\u65b9\uff0c\u56e0\u6b64\u5173\u6ce8\u201c\u51fa\u884c\u6b21\u6570\u201d\u3002<\/li><\/ul>\n\n\n\n

          \u5982\u679c\u5c06\u8425\u6536\u4f5c\u4e3a\u5317\u6781\u661f\u6307\u6807\u53c8\u5982\u4f55\u5462?<\/strong><\/p>\n\n\n\n

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          \u50cfAmplitude\u3001Figma\u3001concept\u3001Patreon\u548cSuperhuman\u8fd9\u6837\u7684\u516c\u53f8\u79ef\u6781\u5730\u628a\u8425\u6536\u4f5c\u4e3a\u4e00\u4e2a\u5317\u6781\u661f\u6307\u6807\u2014\u2014\u65e0\u8bba\u662fARR\u3001GMV\uff0c\u8fd8\u662f\u7b80\u5355\u7684\u8425\u6536\u589e\u957f\uff1b\u800c\u50cfAirbnb, Miro, Netflix, Tinder\u548cSpotify\u8fd9\u6837\u7684\u516c\u53f8\u523b\u610f\u907f\u514d\u5173\u6ce8\u8425\u6536\u3002<\/p>\n\n\n\n

          \u539f\u56e0\u5305\u62ec:<\/p>\n\n\n\n

          1.\u5b83\u6709\u70b9\u68d8\u624b\uff0c\u56e0\u6b64\u5f88\u96be\u64cd\u4f5c\u3002\u4f8b\u5982\uff0cAirbnb\u7684\u8425\u6536\u53d7\u5230\u6c47\u7387\u3001\u5e73\u5747\u4f4f\u5bbf\u65f6\u95f4\u548c\u623f\u4e1c\u5b9a\u4ef7\u51b3\u7b56\u7b49\u56e0\u7d20\u7684\u5f71\u54cd\u3002\u4f46\u662f\uff0c\u901a\u8fc7\u78e8\u70bc\u4e00\u4e2a\u7ea7\u522b\u7684\u6307\u6807\uff0c\u5982\u201c\u9884\u8ba2\u5929\u6570\u201d\uff0c\u56e2\u961f\u53ef\u4ee5\u66f4\u597d\u66f4\u76f4\u63a5\u5730\u8ffd\u8e2a\u4ed6\u4eec\u5de5\u4f5c\u6548\u679c\u3002<\/p>\n\n\n\n

          2. \u8fc7\u65e9\u5730\u5173\u6ce8\u8425\u6536\u76ee\u6807\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6b21\u4f18\u51b3\u7b56\u3002\u6bd4\u5982\u82b1\u592a\u591a\u65f6\u95f4\u4f18\u5316\u5b9a\u4ef7\uff0c\u6216\u8005\u5bb3\u6015\u964d\u4f4e\u5b9a\u4ef7\u3002\u8fd9\u53ef\u80fd\u4f1a\u635f\u5bb3\u4f60\u957f\u671f\u4e1a\u52a1\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

          3. \u56f4\u7ed5\u8425\u6536\u7684\u76ee\u6807\u53ef\u80fd\u4f1a\u8ba9\u56e2\u961f\u611f\u5230\u6cae\u4e27\u3002\u4eba\u4eec\u52a0\u5165\u516c\u53f8\u901a\u5e38\u662f\u4e3a\u4e86\u5b8c\u6210\u7279\u5b9a\u7684\u4f7f\u547d\u3002\u8fd9\u4e00\u4f7f\u547d\u5f88\u5c11\u4ec5\u4ec5\u662f\u521b\u9020\u8425\u6536\u7684\u589e\u957f\u3002\u6307\u6807\u53ea\u8981\u518d\u5f80\u524d\u8e0f\u4e00\u6b65\uff0c\u6bd4\u5982\u4ed8\u8d39\u7528\u6237\u7684\u6570\u91cf\uff0c\u66f4\u80fd\u6fc0\u53d1\u56e2\u961f\u7684\u79ef\u6781\u6027\uff0c\u56e0\u4e3a\u56e2\u961f\u53ef\u4ee5\u5047\u5b9a\u4ed8\u8d39\u7528\u6237\u6b63\u5728\u4ea7\u54c1\u4e2d\u5bfb\u627e\u4ef7\u503c\uff0c\u56e0\u6b64\u516c\u53f8\uff08\u4ee5\u53ca\u5458\u5de5\uff09\u662f\u5728\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n

          \u5f53\u7136\uff0c\u6700\u7ec8\u6240\u6709\u4eba\u90fd\u8fd8\u662f\u4f1a\u843d\u5b9e\u5230\u8425\u6536\uff0c\u4f46\u8fd8\u662f\u6709\u4e00\u4e9b\u5f88\u597d\u7684\u7406\u7531\u907f\u514d\u5c06\u8425\u6536\u589e\u957f\u4f5c\u4e3a\u552f\u4e00\u7684\u8861\u91cf\u6807\u51c6\u3002\u9664\u4e86\u4e13\u6ce8\u4e8e\u5c06\u8425\u6536\u4f5c\u4e3a\u4f60\u7684\u5317\u6781\u661f\uff0c\u8fd8\u6709\u4ec0\u4e48\u6307\u6807\u662f\u4e0e\u8425\u6536\u76f8\u5173\u7684\u5148\u5bfc\u6307\u6807\uff0c\u4e00\u4e2a\u5728\u64cd\u4f5c\u4e0a\u5f88\u5bb9\u6613\u8ffd\u8e2a\u548c\u4f18\u5316\u7684\u6307\u6807\uff1f<\/p>\n\n\n\n

          \u5317\u6781\u661f\u6307\u6807\u901a\u5e38\u53ea\u6709\u4e00\u4e2a<\/strong><\/h2>\n\n\n\n

          \u6709\u4e00\u4e9b\u4eba\u544a\u8beb\u8fc7\u4e0d\u8981\u4f7f\u7528\u5355\u4e00\u7684\u201c\u5317\u6781\u661f\u6307\u6807\u201d\uff0c\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u4f60\u53ef\u80fd\u4f1a\u5728\u4e1a\u52a1\u7684\u67d0\u4e2a\u65b9\u9762\u8fc7\u5ea6\u8f6e\u6362\uff0c\u4ece\u800c\u9650\u5236\u4e86\u4f60\u7684\u589e\u957f\u3002\u4f46\u5927\u591a\u6570\u516c\u53f8\u4ecd\u7136\u56f4\u7ed5\u7740\u4e00\u4e2a\u552f\u4e00\u7684\u6307\u6807\uff08\u7279\u522b\u662f\u5982\u679c\u4f60\u6392\u9664\u4e86\u5c06\u8425\u6536\u4f5c\u4e3a\u6307\u6807\uff09\uff0c\u56e0\u4e3a\u8fd9\u662f\u80fd\u5e26\u6765\u660e\u663e\u6548\u679c\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u6709\u4e86\u8fd9\u4e2a\u5355\u4e00\u7684\u7126\u70b9\uff0c\u901a\u5e38\u4f1a\u5728\u5168\u516c\u53f8\u8303\u56f4\u5185\u5f62\u6210\u66f4\u6709\u51dd\u805a\u529b\u7684\u89c4\u5212\u548c\u51b3\u7b56\u7b56\u7565\u3002<\/p>\n\n\n\n

          \u62e5\u6709\u591a\u4e2a\u201c\u5317\u6781\u661f\u6307\u6807\u201d\u7684\u516c\u53f8\u901a\u5e38\u53ea\u4f1a\u5728\u8d28\u91cf\u6307\u6807\u4e0a\u52a0\u4e0a\u4e00\u5c42\u6307\u6807\uff08\u5982Superhuman\u3001Slack\u3001Duolingo\uff09\uff0c\u6216\u8005\u6709\u4e0d\u540c\u76ee\u6807\u7684\u591a\u79cd\u4ea7\u54c1\u65f6\u624d\u4f1a\u8fd9\u4e48\u505a\uff0c\u5c31\u50cfSpotify\u5728\u8ba2\u9605\u97f3\u4e50\u548c\u4ed8\u8d39\u64ad\u5ba2\u4e0a\u505a\u7684\u90a3\u6837\uff0c\u5b83\u4f1a\u540c\u65f6\u8003\u5bdf\u7528\u6237\u3001\u7c98\u6027\u4ee5\u53ca\u6d88\u8d39\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u3002<\/p>\n\n\n\n

          \"\"<\/figure><\/div>\n\n\n\n

          \u4e3a\u5b9e\u73b0\u8f93\u51fa\u6307\u6807\uff0c\u8bbe\u8ba1\u8f93\u5165\u6307\u6807<\/strong><\/h2>\n\n\n\n

          \u5f88\u5c11\u6709\u4e2a\u4eba\u6216\u56e2\u961f\u80fd\u591f\u76f4\u63a5\u6216\u5355\u72ec\u5f71\u54cd\u5317\u6781\u661f\u6307\u6807\u7684\u3002\u5982\u5f71\u54cd\u589e\u52a0\u7684\u6d3b\u8dc3\u7528\u6237\u6216\u589e\u52a0\u7684\u6536\u76ca\u3002\u76f8\u53cd\uff0c\u8fd9\u4e9b\u6307\u6807\u662f\u8861\u91cf\u56e2\u961f\u65e5\u5e38\u5de5\u4f5c\u7684\u8f93\u51fa\uff0c\u5982\u589e\u52a0\u6d41\u91cf\u8f6c\u6362\u7387\uff0c\u6216\u901a\u8fc7\u6295\u653e\u66f4\u591a\u8c37\u6b4c\u5e7f\u544a\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u6307\u6807\u88ab\u79f0\u4e3a\u8f93\u51fa\u6307\u6807\u548c\u8f93\u5165\u6307\u6807\u3002\u4e00\u65e6\u4f60\u6709\u4e86\u5317\u6781\u661f\u6307\u6807(\u8f93\u51fa)\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5c06\u8fd9\u4e2a\u6307\u6807\u5206\u89e3\u6210\u5404\u4e2a\u7ec4\u6210\u90e8\u5206\uff0c\u5e76\u51b3\u5b9a\u6295\u8d44\u54ea\u4e2a\u6307\u6807(\u8f93\u5165)\u3002<\/p>\n\n\n\n

          \u4f8b\u5982\uff0c\u5f53\u6211\u5728Airbnb\u65f6\uff0c\u6211\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u662f\u201c\u9884\u5b9a\u5929\u6570\u201d\u3002\u8fd9\u4e0d\u662f\u4e00\u4e2a\u53ef\u4ee5\u8f7b\u677e\u5236\u5b9a\u7684\u6307\u6807\uff0c\u56e0\u4e3a\u5b83\u592a\u5bbd\u6cdb\u4e86\u3002\u6bd4\u5982\uff0c\u80fd\u4ece\u54ea\u91cc\u4e0b\u624b\uff0c\u60f3\u529e\u6cd5\u589e\u52a0\u4eba\u4eec\u9884\u8ba2\u7684\u884c\u7a0b\u6570\u91cf\u5462\uff1f\u4e3a\u6b64\uff0c\u6211\u4eec\u5217\u51fa\u4e86\u8fd9\u4e2a\u9ad8\u7ea7\u522b\u6307\u6807\u7684\u8f93\u5165\u6307\u6807\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u63d0\u9ad8\u4e86\u7528\u6237\u8f6c\u5316\u7387\uff0c\u589e\u52a0\u66f4\u591a\u7684Airbnb\u623f\u6e90\uff0c\u6216\u8005\u589e\u52a0\u4e86\u7f51\u7ad9\u7684\u8bbf\u5ba2\u6570\u91cf\uff0c\u9884\u5b9a\u5929\u6570\u5c31\u4f1a\u76f8\u5e94\u5730\u589e\u52a0\u3002\u6709\u4e86\u8fd9\u4e9b\u7ec6\u7c92\u5ea6\u548c\u53ef\u64cd\u4f5c\u7684\u8f93\u5165\u6307\u6807\uff0c\u4f60\u5c31\u53ef\u4ee5\u60f3\u51fa\u5177\u4f53\u7684\u60f3\u6cd5\uff0c\u5e76\u8ba9\u56e2\u961f\u56f4\u7ed5\u8fd9\u4e9b\u60f3\u6cd5\u5c06\u5176\u4f5c\u4e3a\u76ee\u6807\uff08\u4f8b\u5982\uff0c\u201c\u5728\u7b2c\u4e00\u5b63\u5ea6\u4e3a\u5e73\u53f0\u65b0\u589e10000\u4e2a\u65b0\u623f\u6e90\u201d\uff09\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6574\u4e2a\u516c\u53f8\u4ecd\u7136\u6709\u4e00\u4e2a\u66f4\u9ad8\u5c42\u6b21\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u56e2\u961f\u7684\u6240\u6709\u52aa\u529b\u90fd\u6307\u5411\u540c\u4e00\u4e2a\u65b9\u5411\u3002<\/p>\n\n\n\n

          \u65e0\u8bba\u4f55\u65f6\uff0c\u5f53\u4f60\u6709\u4e86\u5317\u6781\u661f\u6307\u6807\u7684\u5907\u9009\u6307\u6807\u65f6\uff0c\u4f60\u90fd\u8981\u786e\u5b9a\u54ea\u4e9b\u6760\u6746\u80fd\u591f\u63a8\u52a8\u8fd9\u4e2a\u6307\u6807\uff0c\u7136\u540e\u56f4\u7ed5\u8fd9\u4e9b\u8f93\u5165\u6307\u6807\u8fdb\u884c\u6784\u601d\u3002\u4ee5\u4e0b\u662f\u6211\u4e0a\u9762\u5217\u51fa\u7684\u516d\u79cd\u7c7b\u578b\u7684\u5317\u6781\u661f\u6307\u6807\u7684\u8f93\u5165\u6307\u6807:<\/p>\n\n\n\n

          \"\"<\/figure><\/div>\n\n\n\n
          \"\"<\/figure><\/div>\n\n\n\n

          \u8fd9\u7bc7\u6587\u7ae0\u4e2d\u6211\u6240\u8c03\u67e5\u7684\u516c\u53f8\u90fd\u5df2\u7ecf\u5b58\u5728\u5f88\u591a\u5e74\u4e86\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u4ed6\u4eec\u4e2d\u4ecd\u6709\u56db\u5206\u4e4b\u4e00\u7684\u4eba\u544a\u8bc9\u6211\uff0c\u4ed6\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\u6700\u8fd1\u53d1\u751f\u4e86\u53d8\u5316\uff0c\u6216\u5373\u5c06\u53d1\u751f\u53d8\u5316\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\u660e\uff0cDropbox\u4e00\u5f00\u59cb\u4e3b\u8981\u5173\u6ce8\u7528\u6237\u7c98\u6027(MAU)\uff0c\u540e\u6765\u968f\u7740\u4e1a\u52a1\u6a21\u5f0f\u4eceB2C\u5411B2B\u8f6c\u53d8\uff0c\u4ed6\u4eec\u8f6c\u800c\u5173\u6ce8\u4ed8\u8d39\u7528\u6237\u7684\u589e\u957f\uff1bFigma\u548cUber\u4e0d\u518d\u628a\u8425\u6536\u4f5c\u4e3a\u4ed6\u4eec\u7684\u5317\u6781\u661f\u6307\u6807\uff0c\u5b83\u4eec\u7684\u76ee\u7684\u662f\u5c06\u5e02\u573a\u4efd\u989d\u7ffb\u500d\uff1bSpotify\u5728\u63a8\u51fa\u64ad\u5ba2\u4e1a\u52a1\u540e\uff0c\u5c31\u628a\u76ee\u5149\u6295\u5411\u4e86\u6d88\u8d39\u9886\u57df\uff1b\u800cNetflix\u6539\u53d8\u5176\u5317\u6781\u661f\u6307\u6807\u7684\u6b21\u6570\u66f4\u662f\u591a\u5f97\u6570\u4e0d\u6e05\u2014\u2014\u6700\u521d\u5176\u5173\u6ce8\u7b2c\u4e8c\u5929\u5c31\u5bc4\u5230\u7684DVD\u7684\u767e\u5206\u6bd4\uff0c\u4e4b\u540e\u5176\u5173\u6ce8\u7684\u662f\u6bcf\u6708\u89c2\u770b\u81f3\u5c1115\u5206\u949f\u6d41\u5a92\u4f53\u7684\u7528\u6237\u6bd4\u4f8b\uff0c\u800c\u6700\u8fd1\u5b83\u53c8\u5c06\u5317\u6781\u661f\u6307\u6807\u6539\u4e3a\u6bcf\u6708\u5e73\u5747\u89c2\u770b\u5c0f\u65f6\u6570\u3002<\/p>\n\n\n\n

          \u4e0a\u9762\u5217\u51fa\u7684\u4f8b\u5b50\u90fd\u662f\u5904\u4e8e\u6210\u957f\u9636\u6bb5\u7684\u516c\u53f8\u3002\u7136\u800c\uff0c\u5728\u4e00\u5bb6\u516c\u53f8\u7684\u8d77\u6b65\u9636\u6bb5\uff0c\u5728\u4f60\u627e\u5230\u9002\u5408\u5e02\u573a\u7684\u4ea7\u54c1\u4e4b\u524d\uff0c\u4f60\u7684\u552f\u4e00\u76ee\u6807\u5e94\u8be5\u662f\u56de\u7b54\u4e00\u4e2a\u95ee\u9898:\u201c\u6211\u5728\u6253\u9020\u4eba\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u5417\uff1f\u201d\u6bd4\u8d77\u4e13\u6ce8\u4e8e\u8425\u6536\u3001\u7528\u6237\u589e\u957f\u6216MAU\uff0c\u6211\u5efa\u8bae\u4f60\u4ece\u201c\u7fa4\u4f53\u7559\u5b58\u7387\u201d\u5f00\u59cb\u2014\u2014\u662f\u5426\u6709\u8db3\u591f\u591a\u7684\u4eba\u5728\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u540e\u8fd8\u7ee7\u7eed\u7559\u4e0b\u6765\uff1f\u5982\u679c\u4f60\u4e0d\u80fd\u7559\u4e0b\u7528\u6237\uff0c\u90a3\u4e48\u5176\u4ed6\u4e00\u5207\u90fd\u65e0\u5173\u7d27\u8981\u4e86\u3002<\/p>\n\n\n\n

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