{"id":51804,"date":"2021-12-02T11:28:30","date_gmt":"2021-12-02T03:28:30","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51804"},"modified":"2021-12-02T11:28:39","modified_gmt":"2021-12-02T03:28:39","slug":"%e6%96%b0%e6%b6%88%e8%b4%b9%e5%93%81%e7%89%8c%ef%bc%8c%e5%a6%82%e4%bd%95%e8%b7%a8%e5%a2%9e%e9%95%bf%e9%b8%bf%e6%b2%9f%ef%bd%9c%e5%90%8e%e5%b1%b1%e5%ae%a2%e5%b1%85","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/51804.html","title":{"rendered":"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\uff5c\u540e\u5c71\u5ba2\u5c45"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%96%b0%e6%b6%88%e8%b4%b9\" title=\"\u65b0\u6d88\u8d39\" target=\"_blank\">\u65b0\u6d88\u8d39<\/a><\/span><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%93%81%e7%89%8c\" title=\"\u54c1\u724c\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1e9071321bbe4aa7a711dad785ad3c64.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>1-3\u4e2a\u6708\u57fa\u7840\u79cd\u8349\u3001\u5185\u5bb9\u94fa\u8bbe\uff1a\u5efa\u7acb\u5a92\u4f53\u5b98\u65b9\u8d26\u53f7\uff08\u56fe\u6587\u3001\u77ed\u89c6\u9891\u3001\u5fae\u4fe1\uff09\uff0c\u901a\u8fc7\u7d20\u4eba\u79cd\u8349\u3001\u4f53\u9a8c\u62db\u52df\u3001\u5355\u4eba\u63a8\u8350\uff0c\u5b8c\u6210\u79cd\u8349\u3001\u4ea7\u54c1\u63a8\u8350\u57fa\u7840\u94fa\u8bbe\u3002\u7d20\u4eba\uff0880-90%\uff09\u8170\u90e8\uff0810-20%\uff09\uff0c\u901a\u8fc7\u63a8\u8350\u3001\u79cd\u8349\u3001\u4f53\u9a8c\u62db\u52df\uff0c\u9010\u6b65\u79ef\u7d2f\u8d26\u53f7\u7c89\u4e1d\u57fa\u7840\u3002<\/li><\/ul>\n\n\n\n<p>\u5728\u521b\u65b0\u8005+\u539f\u70b9\u4eba\u7fa4\u671f\u95f4\uff0c\u7528\u5c0f\u5305\u88c5\u964d\u4f4e\u5c1d\u9c9c\u6210\u672c\uff0c\u65e9\u671f\u91c7\u7528\u8005\u56de\u5f52\u6807\u51c6\u54c1\u76f8\u3001\u8de8\u8d8a\u9e3f\u6c9f\u505a\u6807\u51c6\u54c1\u76f8\u7684\u5347\u7ea7\u7248\u3002\u5728\u5ba3\u4f20\u4e2d\uff0c\u6838\u5fc3\u8981\u805a\u7126\u4e00\u4e2a\u54c1\u76f8\uff0c\u800c\u4e0d\u662f\u628a\u6240\u6709\u7684\u7cfb\u5217\u4ea7\u54c1\u4e00\u80a1\u8111\u7684\u8bf4\u51fa\u6765\uff0c\u8fd9\u6837\u4e0d\u4ec5\u6d6a\u8d39\u7684\u8d44\u6e90\uff0c\u66f4\u6d6a\u8d39\u4e86\u672c\u5c31\u4e0d\u591a\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>3-6\u4e2a\u6708\u8d26\u53f7\u4e92\u52a8\u4e0e\u5185\u5bb9\u5171\u5efa\uff1a\u901a\u8fc7\u5b98\u65b9\u8d26\u53f7\u53d1\u8d77\u6d3b\u52a8\u62db\u52df\u3001\u6d4b\u8bc4\u4f53\u9a8c\u3001\u8bc4\u8f6c\u8d5e\u4e92\u52a8\uff0c\u5efa\u7acb\u4ea7\u54c1\u4e0e\u7528\u6237\u8fde\u63a5\uff0c\u5f62\u6210\u5185\u5bb9\u5171\u5efa\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\u53d1\u73b0\u3001\u7ecf\u8425\u3001\u57f9\u80b2\uff0c\u4e24\u79cd\u89d2\u8272\uff1a\u610f\u89c1\u9886\u8896\u3001\u4fe1\u4efb\u4ee3\u7406\uff0c\u4e3a\u54c1\u724c\u5927\u4f7f\u62db\u52df\u505a\u51c6\u5907\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u51fa\u5708\u9636\u6bb5\uff1a\u521b\u65b0\u8005+\u65e9\u671f\u4f7f\u7528\u8005+\u539f\u70b9\u6e20\u9053<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>6-9\u4e2a\u6708\u4e2d\u5934\u90e8\uff08\u56fe\u6587\uff09+\u9876\u6d41\u5e26\u8d27\uff1a\u8c03\u6574\u56fe\u6587\u79cd\u8349\u63a8\u8350\u6bd4\u4f8b\uff0c\u589e\u52a0\u4e2d\u3001\u5934\u90e8\u6bd4\u4f8b\uff1a\u7d20\u4eba\uff0860-70%\uff09\u8170\u90e8\uff0810-15%\uff09\u4e2d\u90e8\uff085-10%\uff09\u5934\u90e8\uff085-10%\uff09\u3002\u9876\u6d41\u7f51\u7ea2\u5e26\u8d27\u63a8\u52a8\u3001\u52a0\u901f\uff0c\u4ea7\u54c1\u4ece\u521b\u65b0\u8005\u5230\u65e9\u671f\u4f7f\u7528\u8005\u8fc7\u5ea6\u3002<\/li><\/ul>\n\n\n\n<p>\u54c1\u724c\u521d\u521b\u671f\uff1a\u8170\u3001\u5c3e\u90e8KOL\u7684\u6279\u91cf\u8986\u76d6\uff0c\u63a8\u8fdb\u54c1\u724c\u6e17\u900f\u548c\u77e5\u540d\u5ea6<\/p>\n\n\n\n<p>\u54c1\u724c\u6210\u957f\u671f\uff1a\u5934\u90e8KOL\u6709\u52a9\u4e8e\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u62c9\u5347\u54c1\u724c\u9ad8\u5ea6<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ece\u521b\u65b0\u4f7f\u7528\u8005\u5230\u65e9\u671f\u91c7\u7528\u8005\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u662f\u6bcf\u4e2a\u65b0\u54c1\u6240\u5fc5\u7ecf\u7684\u8fc7\u7a0b\u3002\u65b0\u6d88\u8d39\u54c1\u724c\u9700\u8981\u7684\u662f\u4e00\u5957\u5b8c\u6574\u7684\u65b0\u54c1\u724c\u8de8\u8d8a\u9e3f\u6c9f\u7684\u54c1\u724c\u6253\u6cd5\u3002\u800c\u4e0d\u662f\u4e00\u4e2a\u4e07\u80fd\u516c\u5f0f\uff1a\u65b0\u5a92\u4f53(\u6296\u5feb\u5c0f\u7ea2\u4e66)+\u65b0\u6e20\u9053(\u793e\u4ea4\/\u76f4\u64ad\u7535\u5546)+ \u65b0\u4ea7\u54c1(\u6781\u81f4\u6027\u4ef7\u6bd4)=\u65b0\u54c1\u724c<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/df94480ef6ec43639b23a9ddc2b7b2dd.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u7834\u51b0\u9636\u6bb5\uff0c\u65e9\u671f\u521b\u65b0\u8005\uff1a\u901a\u8fc7\u9700\u6c42\u6d1e\u5bdf\uff0c\u521b\u65b0\u4ea7\u54c1\u805a\u7126\u54c1\u7c7b\u7ec6\u5206\u800c\u5e26\u6765\u7684\u529f\u80fd\u6216\u8005\u7279\u6027\uff0c\u901a\u8fc7\u9ad8\u989c\u503c\u7684\u5305\u88c5\u3001\u8bbe\u8ba1\u5438\u5f15\u521b\u65b0\u5c1d\u8bd5\u8005\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ea7\u54c1\u529f\u80fd\u662f\u5426\u8db3\u591f\u6253\u52a8\u5ba2\u6237<\/li><li>\u4ea7\u54c1\u989c\u503c\u662f\u5426\u652f\u6491\u6652\u56fe\u3001\u5206\u4eab<\/li><li>\u54c1\u7c7b\u7ec6\u5206\u662f\u5426\u4ee3\u8868\u771f\u6b63\u7684\u8d8b\u52bf<\/li><\/ul>\n\n\n\n<p>\u4ece0\u52301 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class=\"wp-block-list\"><li>\u60c5\u7eea\uff0c\u662f\u9700\u6c42\u7684\u71c3\u70b9<\/li><li>\u5174\u8da3\uff0c\u662f\u9700\u6c42\u7684\u641c\u7d22<\/li><li>\u8d2d\u4e70\uff0c\u662f\u9700\u6c42\u7684\u9009\u62e9<\/li><li>\u6050\u60e7\uff0c\u662f\u6700\u77ed\u884c\u52a8\u8def\u5f84<\/li><\/ul>\n\n\n\n<p>\u8425\u9500\u5fc3\u7406\u5b66\u9886\u57df\uff0c\u6709\u4e00\u4e2a\u6982\u5ff5\uff0c\u7528\u6237\u53ea\u80fd\u8bb0\u4f4f\u4e00\u4e2a\u54c1\u7c7b\u91cc\u7684\u4e03\u4e2a\u54c1\u724c\uff0c\u5728\u5a92\u4f53\u8d44\u8baf\u91cf\u7206\u70b8\u7684\u5f53\u4e0b\uff0c\u4ea7\u54c1\u4e0d\u662f\u7ade\u54c1\uff0c\u4e89\u593a\u6ce8\u610f\u529b\u672c\u8eab\u624d\u662f\u3002\u6ce8\u610f\u529b\u9996\u5148\u6765\u81ea\u54c1\u7c7b\u7684\u9700\u6c42\uff0c\u5176\u6b21\u662f\u5a92\u4ecb+\u6d41\u91cf+\u5185\u5bb9\u7684\u5448\u73b0\uff0c\u518d\u6b21\u662f\u54c1\u724c\u7684\u9009\u62e9\u3002\u65e2\u9700\u6c42-\u641c\u7d22-\u5174\u8da3-\u5bf9\u6bd4-\u9009\u62e9-\u8d2d\u4e70-\u8bc4\u4ef7-\u5206\u4eab-\u590d\u8d2d\u3002<\/p>\n\n\n\n<p>\u5728\u522b\u4eba\u505a\u7684\u597d\u7684\u884c\u4e1a\uff0c\u4f60\u624d\u6709\u673a\u4f1a\u505a\u7684\u66f4\u597d\uff0c\u5728\u522b\u4eba\u90fd\u505a\u4e0d\u597d\u7684\u884c\u4e1a\uff0c\u4f60\u4e5f\u6ca1\u7406\u7531\u505a\u597d\u3002\u5f62\u5f0f\u6bd4\u4eba\u5927\uff0c\u7ecf\u8425\u51b3\u7b56\u6838\u5fc3\u662f\u9009\u62e9\u540e\u7684all in\uff0c\u800c\u975eall in \u4e4b\u540e\u7684\u9009\u62e9\u3002\u4efb\u4f55\u4e8b\u60c5\u4e0d\u8981\u5fd8\u4e86\u57fa\u7840\u6982\u7387\uff0c\u4e00\u4e2a\u4e8b\u60c5\u7684\u53d1\u751f\u6982\u7387\u7b49\u4e8e=\u57fa\u7840\u6982\u7387*\u672c\u8eab\u8fd9\u4e2a\u4e8b\u60c5\u7684\u6982\u7387\u3002\u54c1\u7c7b\u662f\u751f\u610f\u7684\u57fa\u7840\u70b9\u4e0e\u5929\u82b1\u677f\uff0c\u5728\u4e00\u4e2a\u6ca1\u843d\u7684\u884c\u4e1a\u91cc\uff0c\u4f60\u65e0\u6cd5\u9003\u51fa\u5347\u5929\u3002\u54c1\u7c7b\u7684\u57fa\u672c\u76d8\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u6210\u8d25\u7684\u5927\u6982\u7387\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u54c1\u7c7b\u53d1\u5c55\u8d8b\u52bf\uff1a\u6c34\u5927\u9c7c\u5927\u3001\u6c60\u6d45\u9cd6\u591a<\/li><li>\u884c\u4e1a\u7ade\u4e89\u7834\u5c40\uff1a\u6562\u4e3a\u5929\u4e0b\u540e<\/li><li>\u6d88\u8d39\u8005\u9700\u6c42\u6d1e\u5bdf\uff1a\u540e\u53d1\u5148\u81f3\uff0call in \u5355\u54c1<\/li><li>\u4ea7\u54c1\u5dee\u5f02\u5316\u5448\u73b0\uff1a0\u7cd6\u30010\u5361\u3001\u4f4e\u8102<\/li><li>\u501f\u52bf\u6d41\u91cf\u6293\u7ea2\u5229\uff1a\u5c0f\u7ea2\u4e66+\u7f51\u7ea2\uff0c\u7ebf\u4e0a+\u4fbf\u5229\u5e97<\/li><\/ul>\n\n\n\n<p>\u5148\u53d1\u73b0\u3001\u540e\u53d1\u660e\u3002\u5ba2\u89c2\u7684\u8bf4\uff0c\u4f60\u80fd\u60f3\u5230\u7684\u4efb\u4f55\uff0c\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\u5df2\u7ecf\u6709\u4eba\u60f3\u5230\u4e86\u3001\u751a\u81f3\u5df2\u7ecf\u505a\u4e86\u3002\u8fd9\u4e2a\u4e16\u754c\u4ece\u6765\u4ee5\u53ca\u672a\u6765\u90fd\u4e0d\u53ef\u80fd\u8fbe\u5230\u6240\u8c13\u7684\u201c\u6241\u5e73\u72b6\u6001\u201d\uff0c\u6210\u529f\u7684\u5546\u4eba\uff0c\u6bd4\u7684\u5c31\u662f\u8c01\u80fd\u591f\u7387\u5148\u5c06\u5229\u7528\u4fe1\u606f\u843d\u5dee\u800c\u8c0b\u5f97\u5229\u76ca\u3002<\/p>\n\n\n\n<p>\u5728\u5143\u6c14\u68ee\u6797\u7684\u4ea7\u54c1\u4e2d\uff0c\u4f60\u51e0\u4e4e\u53ef\u4ee5\u627e\u4ed6\u5176\u4ea7\u54c1\u5728\u53e6\u4e00\u4e2a\u5546\u4e1a\u793e\u4f1a\u7684\u5f71\u5b50\uff0c\u65e0\u8bba\u662f\u71c3\u8336\u3001\u65e0\u7cd6\u6c14\u6ce1\u6c34\u3001\u4e73\u8336\u3001\u7535\u89e3\u8d28\u6c34\uff0c\u6562\u4e3a\u5929\u4e0b\u540e\u5728\u4e00\u4e2a\u5e02\u573a\u88ab\u9a8c\u8bc1\u8fc7\u7684\u6210\u529f\uff0c\u5f80\u5f80\u66f4\u5bb9\u6613\u6210\u529f\uff0c\u6216\u8005\u6210\u529f\u7684\u6982\u7387\u66f4\u5927\u3002<\/p>\n\n\n\n<p>\u65e0\u7cd6\u8336\u65e9\u5728\u65e5\u672c\u6d88\u8d39\u4eba\u7fa4\u4e2d\u6709\u6781\u9ad8\u7684\u6e17\u900f\u7387\uff1b\u5143\u6c14\u68ee\u6797\u5317\u6d77\u7267\u573a\u9178\u5976\uff0c\u5bf9\u5e94\u7f8e\u56fd\u7684\u5e0c\u814a\u9178\u5976\u54c1\u724cCHOBANI\u3002CHOBANI\uff0c5\u5e74\u9500\u552e\u989d\u7834\u7a81\u783410\u4ebf\u7f8e\u5143\uff1b\u5916\u661f\u4eba\u80fd\u91cf\u996e\u6599\u5bf9\u6807Monster\uff0cMonster\u5219\u662f\u6311\u6218\u4e86\u7ea2\u725b\u7684\u7edd\u5bf9\u8001\u5927\u5730\u4f4d\uff0c\u6210\u4e3a\u4e8621\u4e16\u7eaa\u4ee5\u6765\u7f8e\u56fd\u98df\u54c1\u996e\u6599\u884c\u4e1a\u6700\u4eae\u773c\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u540e\u53d1\u800c\u5148\u81f3\uff0c\u672c\u571f\u5316\u6d88\u8d39\u9700\u6c42\u6d1e\u5bdf<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2017\u5e74\u63a8\u51fa\u8f7b\u529f\u80fd\u8336\u996e\u201c\u71c3\u8336\u201d\uff0c\u5bf9\u6807\u65e5\u672c\u4f0a\u85e4\u56ed\u4e0e\u4e09\u5f97\u5229\u7684\u8336\u996e\u6599<\/li><li>2018\u5e74\u4e0a\u7ebf\u65e0\u7cd6\u6c14\u6ce1\u6c34\u201c\u5143\u6c14\u68ee\u6797\uff0c\u201d\u5df4\u9ece\u6c34+\u5723\u57f9\u9732+O\u5ea6\u53ef\u4e50<\/li><li>2019\u5e74\u5b9a\u4f4d\u201c0\u8517\u7cd6\u201d\u201c0\u9632\u8150\u5242\u201d\u201c\u4f4e\u8102\u80aa\u201d\u7684\u201c\u4e73\u8336\u201d\uff0c\u5bf9\u6807\u65e5\u5f0f\u201c\u4e73\u8336\u201d<\/li><li>2020\u529b\u63a8\u80fd\u91cf\u996e\u6599\u201c\u5916\u661f\u4eba\u7535\u89e3\u8d28\u6c34\u201d\u5bf9\u6807\uff0cMonster<\/li><\/ul>\n\n\n\n<p>\u5728\u4e00\u4e2a\u5f3a\u52bf\u5bf9\u624b\u6797\u7acb\u7684\u884c\u4e1a\u4e2d\uff0c\u5bf9\u4e8e\u65b0\u5165\u5c40\u7684\u7ade\u4e89\u8005\u800c\u8a00\uff0c\u9ad8\u5ea6\u805a\u7126\u4e8e\u67d0\u4e00\u4e2a\u76f8\u5bf9\u5c0f\u4f17\u3001\u6ee1\u8db3\u5c0f\u4f17\u9700\u6c42\uff0c\u4e3b\u52a8\u5206\u5316\u5927\u54c1\u7c7b\uff0c\u6811\u7acb\u4e13\u5bb6 or \u9886\u5bfc\u8005\u8eab\u4efd\u8fdb\u800c\u6210\u4e3a\u7ec6\u5206\u54c1\u7c7b\u9996\u9009\u3002\u8fd9\u4e2a\u9636\u6bb5\u65b0\u54c1\u7c7b\u6240\u5e26\u6765\u7684\u65b0\u9700\u6c42\u5f80\u5f80\u6bd4\u54c1\u724c\u66f4\u5177\u6709\u65b0\u5f15\u529b\uff0c\u65e2\uff1a\u54c1\u7c7b\u4ef7\u503c\u662f\u65b0\u54c1\u724c\u662f\u6700\u5927\u7684\u5dee\u5f02\u5316\uff0c\u4e5f\u662f\u65b0\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u6700\u9ad8\u6548\u7684\u8868\u8fbe\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7ec4\u7ec7\u60ef\u6027\uff1a\u5927\u8c61\u6700\u96be\u7684\u662f\u8f6c\u8eab\uff0c\u5927\u54c1\u724c\u5bf9\u4e8e\u5c0f\u5e02\u573a\u5f80\u5f80\u987e\u53ca\u4e0d\u6687<\/li><li>\u6d88\u8d39\u8005\u54c1\u724c\u65e2\u6709\u8ba4\u77e5\uff1a\u539f\u6709\u7684\u54c1\u724c\u8ba4\u77e5\u6c89\u6dc0\uff0c\u65e0\u6cd5\u8ba9\u4f20\u7edf\u54c1\u724c\u65e2\u4f20\u7edf\u53c8\u521b\u65b0<\/li><li>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a\u4f60\u8981\u9009\u62e9\u4ee3\u8868\u8d8b\u52bf\u7684\u54c1\u7c7b\u7ec6\u5206\uff0c\u800c\u975e\u6d41\u884c<\/li><\/ul>\n\n\n\n<p><strong>\u6d88\u5c16\u4ea7\u54c1\uff0c\u805a\u71260\u7cd6<\/strong><\/p>\n\n\n\n<p>\u6211\u6700\u559c\u6b22\u7684\u662f\u5361\u66fc\u6a58\u53e3\u5473\u7684\u6c14\u6ce1\u6c34\uff0c0\u7cd6\u3001\u559d\u8d77\u6765\u6ca1\u6709\u4ec0\u4e48\u8d1f\u7f6a\u611f\u2014\u2014\u4ee5\u4e3a\u7f51\u53cb\u8fd9\u6837\u8bc4\u4ef7\u5143\u6c14\u68ee\u6797\u3002<\/p>\n\n\n\n<p>2017\u5e74\u4ee5\u71c3\u8336\u4e3a\u7a81\u7834\u53e3\uff0c\u65e0\u7cd6+\u6c14\u6ce1\u6c34\u7684\u6210\u5c31\u4e86\u5143\u6c14\u68ee\u6797\u3002\u597d\u559d\u4e0d\u80d6\u3001\u8fd8\u5065\u5eb7\u7684\u9700\u6c42\u63a8\u52a8\u7740\u65b0\u54c1\u7c7b\u7684\u589e\u957f\uff0c\u4ea7\u54c1\u662f\u8425\u9500\u7684\u57fa\u7840\uff0c\u4ea7\u54c1\u4e0d\u597d\uff08\u4ea7\u54c1\u662f\u5426\u771f\u6b63\u6ee1\u8db3\u4e86\u9700\u6c42\uff09\u518d\u597d\u7684\u8425\u9500\u4e5f\u662f\u6619\u82b1\u4e00\u73b0\u3002<\/p>\n\n\n\n<p>\u5143\u6c14\u68ee\u6797\u5e26\u9886\u4e2d\u56fd\u996e\u6599\u8fdb\u51656\u5143\u65f6\u4ee3\uff0c\u548c\u53ef\u53e3\u53ef\u4e50\u3001\u7ea2\u725b\u3001\u7edf\u4e00\u7b49\u54c1\u724c\u76f8\u6bd4\uff0c\u5728\u539f\u6599\u4e0a\u66f4\u4e3a\u8003\u7a76\uff0c\u6bd4\u5982\u4e73\u8336\u7528\u4e73\u7c89\u800c\u4e0d\u662f\u7528\u66f4\u4e3a\u5ec9\u4ef7\u7684\u690d\u8102\u672b\uff08\u4fd7\u79f0\u5976\u7cbe\uff09\u3002\u5510\u5f6c\u68ee\u8bf4\uff1a\u8fd9\u662f\u4e2d\u56fd\u5e02\u573a\u4e0a\u552f\u4e00\u4e00\u4e2a\uff0c\u74f6\u5b50\u91cc\u7684\u201c\u7cd6\u6c34\u201d\u6bd4\u74f6\u5b50\u8d35\u7684\u996e\u6599\u3002<\/p>\n\n\n\n<p>5-6\u5143\u4e00\u74f6\u7684\u6c7d\u6c34\u548c\u8336\u996e\uff08\u5143\u6c14\u68ee\u6797\u3001\u71c3\u8336\uff09<\/p>\n\n\n\n<p>7-8\u5757\u7684\u529f\u80fd\u996e\u6599\uff08\u5916\u661f\u4eba\uff09<\/p>\n\n\n\n<p>10\u5143\u4e00\u74f6\u7684\u5976\u8336\uff08\u4e73\u8336\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/380c793448734dfe8d97ea5df8500427.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u4ec0\u4e48\u6837\u7684\u5305\u88c5\u66f4\u5bb9\u6613\u5f15\u4eba\u6ce8\u76ee\u5462\uff1f\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u5f15\u4eba\u6ce8\u76ee\u7684\u5305\u88c5\u56e0\u7d20\u7b2c\u4e00\u540d\u662f\uff1a\u5305\u88c5\u4ea7\u54c1\u540d\u6709\u65b0\u610f\uff0863%\uff09\u3002\u5176\u4e2d\uff0c89%\u7684\u4eba\u4f1a\u5173\u6ce8\u751f\u4ea7\u65e5\u671f\/\u4fdd\u8d28\u671f\uff0c76%\u5173\u6ce8\u5065\u5eb7\/\u8425\u517b\u76f8\u5173\u5ba3\u79f0\uff0c73%\u5173\u6ce8\u8425\u517b\u914d\u6599\u6210\u5206\u8868\u3002\u518d\u770b\u770b\u5143\u6c14\u68ee\u6797\uff1a\u300c0\u7cd6\u30010\u5361\u3001\u4f4e\u8102\u30010\u53cd\u5f0f\u8102\u80aa\u9178\u300d\u539f\u56e0\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66+\u7f51\u7ea2\u5e26\u8d27<\/strong><\/p>\n\n\n\n<p>\u4f20\u7edf\u54c1\u724c\u4e09\u677f\u65a7\uff1a\u5a92\u4ecb\u5e7f\u544a\u3001\u660e\u661f\u4ee3\u8a00\u3001\u7ebf\u6e20\u9053\u7eb5\u6df1\uff0c\u800c\u5ef6\u671f\u68ee\u6797\u5219\u6070\u6070\u76f8\u53cd\uff0c\u5728\u5a92\u4ecb\u4e0a\u907f\u5f00\u4e86\u6218\u573a\u6fc0\u70c8\u7684\u6c9f\u901a\u5e7f\u544a\uff0c\u800c\u9009\u62e9\u4e86\u5c0f\u7ea2\u4e66\u8fd9\u6837\u7684\u7ebf\u4e0a\u5a92\u4ecb+\u7f51\u7ea2\u5e26\u8d27\uff0c\u901a\u8fc7\u5728\u65b0\u5a92\u4ecb\u4e0a\u7684\u6295\u653e\uff0c\u5728\u524d\u51fa\u5708\u9636\u6bb5\u5c0f\u7ea2\u4e66\u4ea4\u51fa\u4e86\u4e00\u4efd\u6ee1\u610f\u7684\u5e02\u573a\u7b54\u5377\uff1a2019\u5e74\u65f6\uff0c\u7ebf\u4e0a\u6210\u4ea4\u91cf\u5360\u5230\u4e86\u603b\u9500\u91cf\u76844\u6210\uff0c2019\u5e74\u53cc\u5341\u4e00\uff0c\u5143\u6c14\u68ee\u6797\u5728\u5168\u7f51\u9500\u91cf\u4e2d\u6392\u540d\u7b2c\u4e8c\uff0c\u6253\u8d25\u4e86\u53ef\u53e3\u53ef\u4e50\u3001\u767e\u4e8b\u53ef\u4e50\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/248837145c444d9ba173877aca63f68d.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u5143\u6c14\u68ee\u6797\u7684\u79cd\u8349\u6587\u7ae05\u4e07\u7bc7\uff0c\u65d7\u8230\u5e97\u7c89\u4e1d\u91cf\u8fbe\u5230\u4e86330\u4e07+\uff1b\u5143\u6c14\u68ee\u6797\u6dd8\u5b9d\u5b98\u7f51\u65d7\u8230\u5e97\u7c89\u4e1d\u91cf\u8fbe\u5230\u4e86335\u4e07\uff0c\u8d85\u8d8a\u4e86\u519c\u592b\u5c71\u6cc9\u7684105\u4e07\u3001\u5eb7\u5e08\u5085\u996e\u54c1\u65d7\u8230\u5e97\u768447.1\u4e07\u4ee5\u53ca\u53ef\u53e3\u53ef\u4e50\u768472.2\u4e07\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2019\u5e746\u00b718\u671f\u95f4\uff0c\u5929\u732b\u5356\u51fa226\u4e07\u74f6\u996e<\/li><li>2019\u5e74\u5168\u7f51\u603b\u9500\u91cf\u8fbe\u5230323\u4e07\u74f6\uff0c\u603b\u9500\u552e\u989d\u7a81\u78341500\u4e07\u5143<\/li><li>2020\u5e745\u6708\uff0c\u5143\u6c14\u68ee\u6797\u5355\u6708\u9500\u552e\u989d\u8fbe\u52302.6\u4ebf\u5143\uff0c\u8d852018\u5e74\u5168\u5e74<\/li><li>2020\u5e74\u524d\u4e94\u4e2a\u6708\uff0c\u5171\u8ba1\u552e\u51fa1.9\u4ebf\u74f6\uff0c\u603b\u9500\u552e\u989d\u8fbe\u52306.6\u4ebf\u5143<\/li><li>2020\u5e74\u5168\u5e74\uff0c\u5b9e\u73b0\u9500\u552e\u989d\u8fd130\u4ebf\u5143<\/li><\/ul>\n\n\n\n<p><strong>\u4e0b\u6c89\u4fbf\u5229\u5e97\uff0c\u52bf\u80fd\u6536\u5272<\/strong><\/p>\n\n\n\n<p>\u5143\u6c14\u68ee\u6797\u6293\u4f4f\u4e86\u6e20\u9053\u53d8\u9769\u201c\u673a\u9047\u201d\uff0c\u901a\u8fc7\u8fde\u9501\u4fbf\u5229\u5e97\u548c\u7535\u5546\u5e73\u53f0\u8fd9\u4e24\u5927\u201c\u65b0\u5174\u6e20\u9053\u201d\uff0c\u6709\u6548\u5730\u8fde\u63a5\u6d88\u8d39\u8005\u3002\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>2019\u5e74\u4e2d\u56fd\u996e\u6599\u884c\u4e1a\u9500\u552e\u6e20\u9053\u4e2d\uff0c\u7535\u5546\u5e73\u53f0\u53ea\u53603.4%\u3002\u7ebf\u4e0b\u6e20\u9053\u5360\u6bd4\u8fbe96.6%<\/li><li>7-Eleven \u6570\u636e\u663e\u793a\uff0c20 \u5c81\u81f3 40 \u5c81\u6d88\u8d39\u8005\u5728\u4fbf\u5229\u5e97\u6d88\u8d39\u4eba\u7fa4\u4e2d\u7684\u5360\u6bd4\u5df2\u7ecf\u8fbe\u5230 88%\u3002<\/li><li>\u4e2d\u56fd\u76ee\u524d\u5927\u7ea6\u6709680\u4e07\u5bb6\u7684\u592b\u59bb\u5c0f\u5e97\uff0cSKU\u6570\u91cf\u5728800-1500\u4e2a\uff0c\u6bcf\u7c7b\u4ea7\u54c1\u7684\u54c1\u724c\u6570\u91cf\u57282-3\u5bb6\u3002<\/li><\/ul>\n\n\n\n<p>\u5728\u5e7f\u88a4\u65e0\u57a0\u7684\u4e2d\u56fd\u5e02\u573a\uff0c\u592b\u59bb\u5e97\u3001\u6742\u8d27\u5e97\u3001\u96f6\u552e\u5e97\u3001\u9910\u996e\u5e97\u3001\u70df\u9152\u5e97\u4ecd\u5360\u636e\u5927\u91cf\u4efd\u989d\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5728\u4e00\u4e8c\u7ebf\u57ce\u5e02\u505a\u54c1\u724c\uff0c\u5728\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\u6536\u5229\u6da6\u3002\u5728KA\u5356\u573a\u505a\u54c1\u724c\uff0c\u5728\u592b\u59bb\u5e97\u3001\u6742\u8d27\u5e97\u3001\u70df\u9152\u5e97\uff0c\u8d5a\u94b1\u2014\u2014\u8fd9\u662f\u996e\u6599\u884c\u4e1a\u4e98\u53e4\u4e0d\u53d8\u7684\u903b\u8f91\u3002<\/li><\/ul>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u5b8c\u7f8e\u65e5\u8bb0<\/strong><\/p>\n\n\n\n<p><strong>\u5e02\u573a\u5bfc\u5165\u671f\uff1a\u5927\u54c1\u7c7b\u3001\u5c0f\u8d5b\u9053\u3001\u9ad8\u989c\u503c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5927\u54c1\u7c7b\uff1a\u5316\u5986\u54c1\u30022019\u5e74\u5728\u4e2d\u56fd\u793e\u4f1a\u6d88\u8d39\u54c1\u96f6\u552e\u603b\u989d\u589e\u901f\u6392\u5217\u7b2c\u4e8c\uff0c\u884c\u4e1a\u5929\u82b1\u677f\u9ad8\u3002<\/li><li>\u5c0f\u8d5b\u9053\uff1a\u62a4\u80a4VS\u5f69\u5986\uff0c\u62a4\u80a4\u6280\u672f\u95e8\u69db\u9ad8\u3001\u7528\u6237\u8f6c\u6362\u6210\u672c\u9ad8\u3001\u54c1\u724c\u7ade\u4e89\u6fc0\u70c8\uff08\u96c5\u8bd7\u5170\u9edb\u3001\u5170\u853b\u7b49\uff09\uff0c\u56fd\u5916\u5927\u724c\u4e0d\u591f\u805a\u7126\u3001\u56fd\u5185\u54c1\u724c\u6ca1\u6709\u4e13\u5bb6\u5f62\u8c61\u3002<\/li><li>\u9ad8\u989c\u503c\uff1a\u60f3\u8981\u8ba9\u987e\u5ba2\u5728\u8fd9\u4e2a\u77ac\u95f4\u60ca\u53f9\u4e00\u58f0\u2018\u54c7\uff01\u2019\u5e76\u4e14\u613f\u610f\u9a7b\u8db3\u505c\u7559\uff0c\u90a3\u5c31\u5fc5\u987b\u9760\u62a2\u773c\u7684\u5305\u88c5\u201d\u3002\u800c\u53e3\u7ea2\u3001\u773c\u5f71\u8fd9\u4e2a\u54c1\u7c7b\u7279\u522b\u9002\u5408\u901a\u8fc7\u552f\u7f8e\u7684\u56fe\u7247\u3001\u7b80\u77ed\u7684\u6587\u5b57\u53bb\u5448\u73b0\u4ea7\u54c1\u7684\u7279\u6027\u3002<\/li><li>\u65b0\u589e\u91cf\uff1a\u4ece2017\u5e74\u81f3\u4eca\u4e2d\u56fd\u7f8e\u5986\u5e02\u573a\u89c4\u6a21\u4ece3581\u4ebf\u5143\u4e0a\u5347\u81f3\u8fd14530\u4ebf\u5143\uff0c\u5e74\u589e\u957f\u7387\u57287%\u5de6\u53f3\uff0c2018-2019\u5e74\uff0c\u6dd8\u5b9d\u3001\u5929\u732b\u5168\u7f51\u7684\u62a4\u80a4\u54c1\u6210\u4ea4\u91d1\u989d\u589e\u957f\u53ea\u670933%\uff0c\u5f69\u5986\u7684\u589e\u957f\u8fbe40%\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u4ea7\u54c1\u63a8\u5e7f+\u54c1\u724c\uff1aall in\u7206\u54c1\u51fa\u5708<\/strong><\/p>\n\n\n\n<p>\u4ece2017\u5e74\u5b8c\u7f8e\u65e5\u8bb0\u4e4b\u521d\u5e76\u6ca1\u6709\u91c7\u7528\u5168\u6e20\u9053\u3001\u591a\u5a92\u4ecb\u7684\u65b9\u5f0f\u53bb\u94fa\u8bbe\u5185\u5bb9\uff0c\u800c\u662f\u5c06\u8d44\u6e90all in \u5c0f\u7ea2\u4e66\u3002\u91d1\u5b57\u5854\u5f0f\u7684\u6295\u653e\u5e03\u5c40\uff1a\u5305\u62ec\u5934\u90e8\u3001\u8170\u90e8\u7f51\u7ea2\uff0c\u4ee5\u53ca\u8def\u4eba\u3001\u7d20\u4eba\u5927\u8303\u56f4\u6295\u653e\uff08\u5934\u90e8\u505a\u4ea7\u54c1\u80cc\u4e66\u3001\u8170\u90e8\u505a\u5927\u9762\u79ef\u79cd\u8349\u3001\u8def\u4eba\u3001\u7d20\u4eba\u505a\u5ba2\u6237\u89c1\u8bc1\uff09\u3002\u8d8a\u662f\u5e95\u90e8\u7684\u6295\u653e\u9891\u7387\u3001\u9891\u6b21\uff0c\u9884\u7b97\u5c31\u8d8a\u591a\u3002\u4ee5\u53cc11\u548c618\u4e3a\u5951\u673a\uff0c\u96c6\u4e2d\u6240\u6709\u70ae\u706b\u653b\u51fb\u4e00\u4e2a\u57ce\u95e8\u3002<\/p>\n\n\n\n<p>\u6700\u591a\u7684\u65f6\u5019\u81ea\u5df1\u4e00\u4e2a\u6708\u91cc\u63a5\u523010\u6761\u5e7f\u544a\uff0c\u5176\u4e2d4\u6761\u662f\u5b8c\u7f8e\u65e5\u8bb0\uff0c\u201c\u8ddf\u5b8c\u7f8e\u65e5\u8bb0\u5408\u4f5c\uff0c\u8bdd\u5c11\u3001\u723d\u5feb\uff0c\u4e8c\u8bdd\u4e0d\u8bf4\u76f4\u63a5\u7ed9\u94b1\uff0c\u975e\u5e38\u7701\u5fc3\u2014\u2014\u4e00\u4f4d\u5c0f\u7ea2\u4e66\u535a\u4e3b\u8868\u793a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e3b\u8981\u5206\u4e3a\u660e\u661f\uff08\u8ba4\u8bc1\u3001\u5982\u6731\u6b63\u5ef7\uff09<\/li><li>\u77e5\u540dKOL\uff08\u52a0V\u8ba4\u8bc1\uff0c\u5982\u674e\u4f73\u7426\uff09<\/li><li>\u5934\u90e8\u8fbe\u4eba\uff08\u7c89\u4e1d\u91cf&gt;50\u4e07\uff09<\/li><li>\u8170\u90e8\u8fbe\u4eba\uff085\u4e07&lt;\u7c89\u4e1d\u6570&lt;50\u4e07\uff09<\/li><li>\u521d\u7ea7\u8fbe\u4eba\uff085\u5343&lt;\u7c89\u4e1d\u6570&lt;5\u4e07\uff09<\/li><li>\u7d20\u4eba\uff08300&lt;\u7c89\u4e1d\u6570&lt;5\u5343\uff09<\/li><li>\u8def\u4eba\uff08\u5c0f\u4e8e300\u7c89<\/li><li>2017\u5e747\u6708\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u767b\u5f55\u5c0f\u7ea2\u4e66<\/li><li>2018\u5e742\u6708\u5f00\u59cb\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u914d\u5408\u4e0a\u65b0\u5468\u671f\uff0c\u4ee5\u53ca\u53cc11\u5927\u4fc3\u3001\u53cc12\u5927\u4fc3\u7b49\u7535\u5546\u91cd\u8981\u8282\u70b9\uff0c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u5b89\u6392\u4e86\u5927\u91cf\u76f8\u5173\u79cd\u8349\u7b14\u8bb0\u6295\u653e\u3002<\/li><li>2018\u5e746\u6708\u4efd\u5b8c\u7f8e\u65e5\u8bb0\u9500\u552e\u989d\u63a5\u8fd15000\u4e07<\/li><li>2018\u5e74\u53cc11\u5b8c\u7f8e\u65e5\u8bb0\u4e00\u8dc3\u6210\u4e3a\u5929\u732b\u7f8e\u5986\u9500\u552e\u7b2c\u4e00\u7684\u56fd\u8d27\u54c1\u724c\uff0c\u5728\u6b64\u671f\u95f4\u5c0f\u7ea2\u4e66\u76f8\u5173\u7684\u641c\u7d22\u66dd\u5149\u91cf\u6da8\u4e8612\u500d\u3002<\/li><li>2020\u5e74\u5929\u732b\u53cc\u5341\u4e00\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u6210\u4ea46\u4ebf\uff0c\u6210\u4e3a\u7f8e\u5986\u7c7b\u7b2c\u4e00\uff1b<\/li><li>2021\u5e74\u5c0f\u7ea2\u4e66\u4e0a\u7684\u201c\u5b8c\u7f8e\u65e5\u8bb0\u201d\u5b98\u65b9\u8d26\u53f7\u6709\u7ea6192\u4e07\u7c89\u4e1d\uff0c\u83b7\u8d5e\u4e0e\u6536\u85cf\u8d85368\u4e07\uff0c\u76f8\u5173\u7b14\u8bb0\u6570\u636e\u8fd131\u4e07\u7bc7\uff0c\u66fe\u4e0e\u8fd115000\u4e2aKOC\u8fbe\u6210\u5408\u4f5c\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/82733b226c7a4348b39a5e0e1dcca3be.jpg\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u800c\u6070\u6070\u662f\u57282018\u5e74\u53ca2019\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u8425\u9500\u53ca\u63a8\u5e7f\u8d39\u7528\u5360\u51c0\u6536\u5165\u7684\u6bd4\u91cd\u5206\u522b\u4e3a48.7%\u548c41.3%\u3002\u5176\u4e2d15000\u591a\u540d\u904d\u5e03\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001B\u7ad9\u7b49\u5e73\u53f0\u7684\u7f8e\u5986KOL\uff0c\u6210\u4e3a\u5b8c\u7f8e\u65e5\u8bb0\u6570\u4ee5\u5341\u4ebf\u8425\u9500\u8d39\u7528\u4e2d\u6700\u5927\u7684\u6d88\u8017\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>2018\u5e74\u5f00\u59cb\uff0cMAC\u3001\u5170\u853b\u3001YSL\u7b49\u54c1\u724c\u9646\u7eed\u53d1\u529b\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66\uff0cYSL\u66f4\u662f\u5f00\u542f\u4e86\u76f4\u64ad\u5e26\u8d27\u3002\u636e\u4e2d\u91d1\u516c\u53f8\u7814\u7a76\u6240\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u53d1\u529b\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u3001\u76f4\u64ad\u5e26\u8d27\u7b49\u65b0\u6d41\u91cf\u7aef\u5e76\u5f00\u59cb\u5c1d\u8bd5\u4e0e\u8349\u6839KOL\u5408\u4f5c\u540e\uff0c2020\u5e74\u8d44\u751f\u5802\u3001\u6b27\u83b1\u96c5\u3001\u96c5\u8bd7\u5170\u9edb\u7684\u9500\u91cf\u589e\u5e45\u5747\u8d85\u8fc760%\uff0c\u800c\u540c\u671f\u5b8c\u7f8e\u65e5\u8bb0\u7684\u9500\u91cf\u589e\u957f\u4ec5\u4e3a22%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b2ccce5805d2425da1715a59cd0edf6a.jpg\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u2014\u2014\u4e00\u4e2a\u65b0\u54c1\u724c\u7684\u91ce\u86ee\u671f\uff0c\u5927\u591a\u53d7\u76ca\u4e8e\u6d41\u91cf\u7ea2\u5229\u3002\u5982\u4eca\uff0c\u5c0f\u7ea2\u4e66\u6709\u8d85\u8fc770%\u7684\u7528\u6237\u4e3a90\u540e\uff0c\u8d8550%\u7684\u7528\u6237\u4e3a95\u540e\uff0c\u6574\u4e2a2020\u5e74\uff0c\u4ed6\u4eec\u5728\u5c0f\u7ea2\u4e66\u53d1\u5e03\u8fd13\u4ebf\u7bc7\u7b14\u8bb0\uff0c\u6bcf\u65e5\u4ea7\u751f1\u4ebf\u6b21\u641c\u7d22\u30022021\u5728\u5c0f\u7ea2\u4e66\u4e0a\uff0c\u901a\u8fc7KOL\u3001KOC\u79cd\u8349\u3001\u63a8\u8350\u7684\u6210\u672c\u4e5f\u5df2\u6c34\u6da8\u8239\u9ad8\uff0c\u7f8e\u5986\u7c7b\u76ee\u63a8\u8350\u76f8\u6bd4\u4e8e2020\u5e74\u589e\u52a013-18%\u3002<\/p>\n\n\n\n<p><strong>\u54c1\u6548\u8fd0\u8425\u9636\u6bb5\uff1a\u5171\u57df+\u79c1\u57df\uff0c\u54c1\u6548\u5f52\u4e00<\/strong><\/p>\n\n\n\n<p>\u5148\u505a\u5171\u57df\u518d\u6709\u79c1\u57df\uff0c\u4e0d\u6295\u5171\u57df\u5c31\u6ca1\u6709\u79c1\u57df\u3001\u53ea\u6709\u5171\u57df\u54c1\u6548\u4e3a\u96f6\u2014\u2014\u901a\u8fc7\u5728\u5c0f\u7ea2\u4e66KOL\/C\u7684\u5927\u9762\u79ef\u6295\u653e\u3001\u5e7f\u8303\u56f4\u79cd\u8349\uff0c\u8fdb\u800c\u5e26\u6765\u7684\u6d41\u91cf\u578b\u8d2d\u4e70\u7528\u6237\uff0c\u6210\u4ea4\u540e\u901a\u6d41\u91cf\u9635\u5730\uff08\u516c\u4f17\u53f7\uff1a\u5b8c\u7f8e\u65e5\u8bb0\u3001\u5b8c\u7f8e\u65e5\u8bb0\u5145\u5206\u8054\u76df\u3001\u5b8c\u7f8e\u65e5\u8bb0\u4f53\u9a8c\u5e97\uff0c\u5c0f\u7a0b\u5e8f\uff1a\u5b98\u65b9\u65d7\u8230\u5e97\u3001\u5b8c\u5b50\u5fc3\u9009\u3001\u5b8c\u5b50\u4e4b\u5bb6\uff09\u505a\u6d41\u91cf\u6c89\u6dc0\uff0c\u8fdb\u800c\u5f62\u6210\u4e864800\u4e07\u7684\u5c5e\u4e8e\u5b8c\u7f8e\u65e5\u8bb0\u81ea\u6709\u7684\u6d41\u91cf\u6c60\u3002\u901a\u8fc7\u4f18\u60e0\u3001\u4e70\u8d60\u3001\u4f53\u9a8c\u88c5\u7b49\u5f62\u5f0f\uff0c\u5bf9\u6d41\u91cf\u7c89\u4e1d\u8fdb\u884c\u8f6c\u6362\u3001\u590d\u8d2d\u3001\u5206\u4eab\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e5cc3f180d5c4a769c138899994940b9.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u540c\u65f6\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u8fd8\u5efa\u7acb\u4e86\u51e0\u767e\u4e2a\uff08\u5c0f\u5b8c\u5b50\uff09\u4e2a\u4eba\u53f7\uff0c\u8fd9\u4e9b\u5fae\u4fe1\u5ba2\u6237\u53f7\u4ee5\u5b8c\u7f8e\u65e5\u8bb0\u54c1\u724c\u5f62\u8c61\u4e3aIP\uff0c\u901a\u8fc7\u771f\u4eba\u8fd0\u8425\u3002\u5728\u5b8c\u6210\u670d\u52a1\u7684\u540c\u65f6\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u5c42\u3001\u6e17\u900f\u3001\u590d\u8d2d\u3001\u8f6c\u5316\u3002<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u63d0\u5347\u9636\u6bb5\uff1a\u5e7f\u544a+\u516c\u5173\uff0c\u8de8\u754c\u62c9\u5347<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u6d88\u8d39\u54c1\u6765\u8bf4\uff0c\u54c1\u724c\u662f\u7279\u522b\u91cd\u8981\u7684\u4e00\u4ef6\u4e8b\u3002\u662f\u5426\u5f62\u6210\u54c1\u724c\uff0c\u4f60\u7684\u54c1\u724c\u5728\u6d88\u8d39\u8005\u8ba4\u77e5\u91cc\uff0c\u662f\u9ad8\u7aef\u8fd8\u662f\u4e2d\u4f4e\u7aef\uff0c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u5bf9\u4ef7\u683c\u7684\u63a5\u53d7\u5ea6\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u3002\u7206\u54c1\uff0c\u51fa\u5708\u7684\u610f\u4e49\u5728\u4e8e\u88ab\u201c\u770b\u89c1\u201d\uff0c\u54c1\u724c\u7684\u4ef7\u503c\u5728\u4e8e\u5fc3\u667a\u6d41\u91cf\u6c60\uff0c\u5426\u5219\u201c\u4e70\u6d41\u5356\u91cf\u201d\u6700\u7ec8\u5c06\u6210\u4e3a\u96f6\u548c\u6e38\u620f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/bfbb5d4c00ad48259997065a4be16616.jpg\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u636e\u5b8c\u7f8e\u65e5\u8bb0\u516c\u5e03\u7684\u5b98\u65b9\u5fae\u4fe1\u516c\u4f17\u53f7\u8bcd\u4e91\u5386\u5e74\u7684\u53d8\u5316\u663e\u793a\uff1a2018\u5e74\u7684\u5b8c\u7f8e\u65e5\u8bb0\u6210\u7acb\u4e4b\u521d\uff0c\u5904\u4e8e\u6253\u9020\u7206\u54c1\u9636\u6bb5\uff0c\u7a81\u51fa\u6027\u4ef7\u6bd4\uff0c\u9010\u6b65\u8fc7\u6e21\u5230\u4ea7\u54c1\u8bcd\uff0c2021\u5e74\u7684\u5b8c\u7f8e\u65e5\u8bb0\u201c\u7cbe\u81f4\u201d\u3001\u201c\u65f6\u5c1a\u201d\u3001\u201c\u9ad8\u7ea7\u201d\u3001\u201c\u60ca\u8273\u201d\u3001\u201c\u521b\u65b0\u201d\u7b49\u5e26\u7740\u611f\u60c5\u8272\u5f69\u7684\u4ea7\u54c1\u5f62\u5bb9\u8bcd\u51fa\u73b0\u5728\u8bcd\u4e91\u91cc\uff0c\u800c\u201c\u6027\u4ef7\u6bd4\u201d\u8fd9\u4e00\u8bcd\u4ecd\u5728\uff0c\u53ea\u662f\u6bd4\u4f8b\u5f00\u59cb\u53d8\u5c0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/28779115118e4cf382540f8b0cf6b308.jpg\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u5b8c\u7f8e\u65e5\u8bb0\u7684\u5934\u90e8\u3001\u80a9\u90e8\u3001\u8170\u90e8\u3001\u5c3e\u90e8KOL\u4f20\u64ad\u6bd4\u4f8b<\/p>\n\n\n\n<p><em>2020\u5e74\u4e0a\u534a\u5e742\uff1a4\uff1a22\uff1a75<\/em><\/p>\n\n\n\n<p><em>2020\u5e74\u4e0b\u534a\u5e742\uff1a2\uff1a20\uff1a78<\/em><\/p>\n\n\n\n<p><em>2021\u5e74\u4e0a\u534a\u5e743\uff1a3\uff1a28\uff1a68<\/em><\/p>\n\n\n\n<p>\u54c1\u724c\u521d\u521b\u671f\uff1a\u8170\u3001\u5c3e\u90e8KOL\u7684\u6279\u91cf\u8986\u76d6\uff0c\u63a8\u8fdb\u54c1\u724c\u6e17\u900f\u548c\u77e5\u540d\u5ea6<\/p>\n\n\n\n<p>\u54c1\u724c\u6210\u957f\u671f\uff1a\u5934\u90e8KOL\u6709\u52a9\u4e8e\u54c1\u724c\u597d\u611f\u5ea6\uff0c\u62c9\u5347\u54c1\u724c\u9ad8\u5ea6<\/p>\n\n\n\n<p>\u4e0ediscovery\u63a2\u7d22\u9891\u9053\u8054\u540d\u63a8\u51fa\u63a2\u9669\u5bb6\u5341\u4e8c\u8272\u773c\u5f71\u76d8\u4ee5\u53ca\u4e0e\u674e\u4f73\u7426\u7684\u72d7\u72d7never\u8054\u540d\u63a8\u51fa\u840c\u5ba0\u76d8\uff0c\u53c8\u6216\u662f\u9009\u62e9\u53d7\u4f17\u8ba4\u77e5\u5ea6\u9ad8\u7684\u5927\u4f17\u5316IP\u5982\u5965\u5229\u5965\u5b9e\u73b0\u8de8\u754c\u8054\u540d\u30022020\u5e74\u4e0a\u534a\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u54c1\u724c\u58f0\u91cf\u7537\u602715.61%\uff1b\u5973\u6027\u8ba8\u8bba84.39%<\/p>\n\n\n\n<p>2021\u5e74\u4e0a\u534a\u5e74\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u54c1\u724c\u58f0\u91cf\u7537\u602720%\uff1b\u5973\u6027\u8ba8\u8bba80%<\/p>\n\n\n\n<p><em>\u2014\u2014\u5b8c\u7f8e\u65e5\u8bb0\u52aa\u529b\u7684\u5728\u7834\u5708\u5c42<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/76396d82835d440bb89b137f7a5ea90c.jpg\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u9700\u8981\u63d0\u9192\u7684\u662f\u54c1\u724c\u6253\u9020\u662f\u6301\u4e45\u6218\u2014\u2014\u524d\u7f6e\u5e03\u5c40\uff0c\u539a\u79ef\u8584\u53d1\uff0c\u5426\u5219\u5c31\u4f1a\u8fdb\u5165\u54c1\u6548\u5931\u8861\u7684\u53cd\u566c\u6548\u5e94\u3002\u6d41\u91cf\u7684\u6210\u672c\u5f53\u4e0b\u6c38\u8fdc\u662f\u6700\u4f4e\u4ef7\u3002\u5c24\u5176\u662f\u5bf9\u4e8e\u65b0\u6d88\u8d39\u54c1\u724c\u800c\u8a00\uff0c\u54c1\u724c\u624d\u662f\u9500\u552e\u589e\u957f\u7684\u74f6\u9888\uff0c\u65b0\u54c1\u724c\u9500\u552e3\u4e2a\u4ebf\u662f\u4e2a\u574e\u3001\u7a81\u78345\u4e2a\u4ebf\u662f\u5173\u952e\uff0c\u5230\u4e8610\u4e2a\u4ebf\u56de\u8fc7\u5934\u6765\u518d\u53bb\u89c4\u5212\u3001\u5efa\u8bbe\u54c1\u724c\u5df2\u7ecf\u6765\u4e0d\u53ca\u4e86\u3002<\/p>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p>NEIWAI\u5185\u5916<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u505a\u4ea7\u54c1\u7684\u90fd\u77e5\u9053\u6216\u8005\u90fd\u5e94\u8be5\u77e5\u9053\uff0c\u54c1\u724c\u624d\u662f\u751f\u610f\u7684\u6839\u672c\uff0c\u5426\u5219\u5c31\u6ca6\u4e3a\u4e86\u4e00\u4e2a\u201c\u767d\u724c\u201d\u6210\u4e3a\u6d41\u91cf\u7684\u5974\u96b6\uff0c\u4e70\u6d41\u5356\u8d27\u7684\u65b9\u5f0f\u6700\u7ec8\u5229\u6da6\u6c38\u8fdc\u4f1a\u88ab\u56f0\u5728\u83b7\u5ba2\u6210\u672c\u91cc\u2014\u2014\u8fd9\u6700\u7ec8\u662f\u4e2a\u96f6\u548c\u535a\u5f08\u7684\u751f\u610f\u3002\u5f53\u54c1\u7c7b\u7ea2\u5229\u9010\u6e10\u6d88\u5931\uff0c\u800c\u54c1\u724c\u53c8\u6ca1\u80fd\u591f\u5efa\u7acb\u65f6\uff0c\u8f89\u714c\u90fd\u5c06\u6210\u4e3a\u6628\u65e5\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p>\u7528\u70e7\u94b1\u4e70\u6d41\u91cf\u6362\u9500\u91cf\u7684\u65b9\u5f0f\uff0c\u5728\u54c1\u724c\u521d\u671f\u5c1a\u53ef\u4e3a\u4e4b\uff0c\u5982\u679c\u5230\u4e86\u54c1\u724c\u4e2d\u540e\u671f\u8fd8\u505c\u7559\u5728\u5355\u4e00\u9760\u6d41\u91cf\u6362\u9500\u91cf\u7684\u4f4e\u7eac\u5ea6\u7ecf\u8425\uff0c\u5219\u4f1a\u5bfc\u81f4\u54c1\u724c\u4e0d\u5f97\u4e0d\u4e3aKOL\u3001\u7f51\u7ea2\u4eec\u6253\u5de5\u3002\u672c\u8d28\u4e0a\uff0cKOL\u3001\u7f51\u7ea2\u662f\u6e20\u9053\uff0c\u800c\u975e\u54c1\u724c\u672c\u8eab\uff0c\u5356\u8d27\u548c\u505a\u54c1\u724c\u662f\u4e24\u7801\u4e8b\u3002\u5982\u679c\u7528\u6237\u4fe1\u4efb\u7684\u662fKOL\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u3002\u8fd9\u610f\u5473\u7740\uff0c\u4f01\u4e1a\u7684\u54c1\u724c\u5e76\u6ca1\u6709\u5728\u76ee\u6807\u4eba\u7fa4\u4e2d\u771f\u6b63\u5efa\u7acb\u8d77\u5fc3\u667a\u4e0e\u54c1\u724c\u8ba4\u77e5\u3002\u800c\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u4e00\u65e6\u9971\u548c\uff0c\u4f60\u60f3\u518d\u6253\u8fdb\u53bb\uff0c\u90a3\u5c31\u592a\u96be\u4e86\u2014\u2014\u673a\u4e0d\u53ef\u5931\u5931\u4e0d\u518d\u6765\u7684\u5173\u952e\u5728\u4e8e\u54c1\u7c7b\u7684\u7a7a\u7a97\u671f\u3002\u4e00\u65e6\u6d88\u8d39\u8005\u5bf9\u4e8e\u67d0\u7c7b\u4fe1\u606f\u8fc7\u8f7d\u540e\uff0c\u5c31\u5f88\u96be\u8bb0\u4f4f\u5176\u540c\u7c7b\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u65b0\u54c1\u7c7b\u7684\u5e95\u5c42\u903b\u8f91\u4e0d\u53ea\u662f\u5e02\u573a\u7684\u7a7a\u767d\uff0c\u66f4\u662f\u7a7a\u767d\u7684\u6d88\u8d39\u8005\u8ba4\u77e5\u3002\u4e00\u822c\u6765\u8bf4\uff1a\u4e00\u4e2a\u884c\u4e1a\u4e2d\u5168\u80fd\u578b\u9009\u624b\u9876\u591a\u4e0d\u4f1a\u8d85\u8fc73\u5bb6\uff0c\u800c\u7a7a\u51fa\u6765\u7684\u5e02\u573a\u7ed9\u4e86\u65b0\u8fdb\u5165\u8005\u65b0\u7684\u673a\u4f1a\u3002\u6240\u4ee5\uff0c\u5fc3\u667a\u9971\u548c\u540e\u53ea\u80fd\u5dee\u5f02\u5316\u5f00\u62d3\u51fa\u65b0\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>2015\u5e74\uff0c\u65e0\u94a2\u5708\u5728\u4e2d\u56fd\u7206\u53d1\uff0c\u54c1\u7c7b\u5e26\u6765\u7684\u5929\u7136\u7ea2\u5229\uff0c\u5982\u4f55\u5360\u636e<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\u7ebf\u4e0a\u901a\u8fc7\u7206\u6b3e\u62a2\u5360\u6d41\u91cf\u3001\u589e\u5f3a\u66dd\u5149\uff0c\u5236\u9020\u7b2c\u4e00\u3002\u7206\u6b3e\u7684\u672c\u8d28\u662f\u89e3\u51b3\u6d88\u8d39\u8005\u9996\u6b21\u8d2d\u4e70\u53ca\u58f0\u91cf\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5185\u8863\u65b0\u56fd\u8d27F4\u54c1\u724c\uff0cUbras\u3001\u8549\u5185\u3001\u5976\u7cd6\u6d3e\u3001\u5185\u5916\uff0c\u90fd\u5728\u4e0d\u540c\u7684\u9636\u6bb5\u6253\u9020\u51fa\u4e86\u5c5e\u4e8e\u5404\u81ea\u54c1\u724c\u7684\u7206\u6b3e\u3002\u5982\uff1aUbras\u5929\u732b\u65d7\u8230\u5e97\u5171\u8ba1\u5356\u51fa\u5546\u54c11260\u4e07\u4ef6\uff0c\u5176\u4e2d\uff0c\u6700\u706b\u7206\u7684\u5355\u54c1\u5356\u51fa\u7ea6439\u4e07\u4ef6\uff0c\u5360\u603b\u9500\u552e\u989d34.9%\u3002\u5185\u5916\u63a8\u51fa\u4e86\u5355\u54c1\u5b9a\u4ef7169\u5143\u7684\u4e91\u6735\u65e0\u5c3a\u7801\u5185\u8863\u4f5c\u4e3a\u4e3b\u653b\u7ebf\u4e0a\u7684\u8d85\u7ea7\u5355\u54c1\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u7ebf\u4e0b\u5efa\u7acb\u6e20\u9053\u901a\u8def\u3002\u7ebf\u4e0b\u5e97\u4e0d\u4ec5\u662f\u4e00\u79cd\u6e20\u9053\uff0c\u66f4\u662f\u4e00\u79cd\u54c1\u724c\u5b9e\u529b\u4e0e\u54c1\u7c7b\u5ef6\u4f38\u7684\u573a\u666f\u89e6\u70b9\u3002\u8fd9\u4e2a\u89e6\u70b9\u5efa\u7acb\u7684\u8d8a\u65e9\u3001\u89e6\u70b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class=\"wp-block-list\"><li>\u5185\u5916\u521d\u671f\u5355\u5e97\u6a21\u578b\uff0c\u5b9e\u73b0\u4e86\u7ebf\u4e0b\u5e97\u7684\u76c8\u5229\uff0c\u5168\u56fd\u5e73\u5747\u576a\u6548\u8d85\u8fc74500\u5143\/\u576a<\/li><li>\u5185\u5916\u501f\u52a9\u7ebf\u4e0b\u5e97\uff0c\u62d3\u5c55\u54c1\u7c7b\u4ece\u5185\u8863\u9010\u6b65\u6269\u5c55\u5230\u5bb6\u5c45\u4fbf\u670d\u3001\u821e\u8e48\u8fd0\u52a8\u548c\u5bb6\u5c45\u4ea7\u54c1<\/li><li>\u4e00\u7ebf\u57ce\u5e02\u65d7\u8230\u5e97+\u4e8c\u7ebf\u751a\u81f3\u4e8c\u7ebf\u4ee5\u5916\u7684\u57ce\u5e02\u6807\u51c6\u5e97<\/li><li>\u6709\u6548\u7684\u907f\u5f00\u4e86\u8549\u5185\u3001Ubras\u7684\u7ebf\u4e0a\u83b7\u5ba2\u7ade\u4e89\uff0c\u5efa\u7acb\u8d77\u54c1\u724c\u521d\u7ea7\u62a4\u57ce\u6cb3<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c2d721ce4bfa4637acb9bfda9aec75a1.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u627e\u5230\u4e00\u4e2a\u5168\u65b0\u7684\u54c1\u7c7b\uff0c\u53ca\u7b26\u5408\u54c1\u724c\u8c03\u6027\u7684\u5b9a\u4ef7\uff1a\u5185\u5916\u4e0d\u662f\u7b2c\u4e00\u4e2a\u65e0\u94a2\u5708\u7684\u63d0\u51fa\u8005\uff0c\u4f46\u7d27\u8ddf\u7740\u4f18\u8863\u5e93\u5927\u529b\u63a8\u5e7f\u65e0\u94a2\u5708\uff0c\u9009\u62e9\u4e86\u81ea\u5df1\u7684\u4ef7\u683c\u533a\u95f4\uff0c\u5728\u7ef4\u62a4\u54c1\u724c\u8c03\u6027\u7684\u540c\u65f6\uff0c\u5360\u9886\u4e86\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u6e05\u6670\u7684\u54c1\u724c\u5b9a\u4f4d\uff1a\u5728\u5e02\u573a\u4e2d\u627e\u5230\u5dee\u5f02\u5316\u7ade\u4e89\u7684\u5207\u5165\u70b9\uff0c\u4e0e\u5176\u4ed6\u54c1\u724c\u533a\u9694\u5f00\uff08Ubras\uff09\uff0c\u901a\u8fc7\u6e05\u6670\u7684\u5b9a\u4f4d\u4ee5\u53ca\u76f8\u5bf9\u6709\u6548\u7684\u8fd0\u8425\u914d\u79f0\uff08\u7ebf\u4e0a\u3001\u7ebf\u4e0b\uff09\uff0c\u5efa\u7acb\u8d77\u65b0\u54c1\u7c7b\u9886\u5bfc\u8005\u5f62\u8c61\u3002\u5185\u5916\u5f88\u50cf\u662fLululemon\u3002Lululemon\u6210\u529f\u7684\u5173\u952e\u662f\u5728\u884c\u4e1a\u5feb\u901f\u5d1b\u8d77\u7684\u65f6\u5019\u6293\u4f4f\u4e86\u54c1\u7c7b\u7ea2\u5229\uff0c\u6210\u4e3a\u54c1\u7c7b\u9886\u5bfc\u8005\uff1b\u800c\u540e\u6765\u8005\u867d\u7136\u4f17\u591a\uff0c\u5374\u518d\u96be\u6709\u7c7b\u4f3c\u7684\u54c1\u7c7b\u673a\u4f1a\u548c\u8db3\u591f\u5dee\u5f02\u5316\u7684\u54c1\u724c\u7acb\u8db3\u70b9\uff0c\u56e0\u6b64\u4e5f\u5f88\u96be\u590d\u5236Lululemon\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u628a\u63e1\u6d41\u91cf\u7ea2\u5229\uff0c\u7f51\u7ea2+\u660e\u661f\uff1a\u501f\u52a9KOL\u3001\u7f51\u7ea2\u3001\u660e\u661f\u5728\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u54c1\u724c\u8425\u9500\u53ca\u7206\u6b3e\u6253\u9020\uff0c\u6293\u4f4f\u54c1\u7c7b\u7ea2\u5229\u671f\uff0c\u62a2\u5360\u5e02\u573a\u53ca\u5fc3\u667a\u53cc\u7a7a\u4f4d\u3002<\/p>\n\n\n\n<p>\u7b2c\u56db\uff0c\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u76f8\u7ed3\u5408\u7684\u9500\u552e\u6e20\u9053\uff1a\u4ee5\u7535\u5546\u6e20\u9053\u4e3a\u5207\u5165\u70b9\uff0c\u6d41\u91cf\u6362\u7206\u6b3e\uff1b\u63d0\u65e9\u7ebf\u4e0b\u6e20\u9053\u5e03\u5c40\uff0c\u62d3\u5c55\u4ea7\u54c1\u7ebf\u3002<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>\u5c0f\u4ed9\u7096<\/strong><\/p>\n\n\n\n<ul 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/f4cb63af37d34c02ba6fbb247b00ba62.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u54c1\u724c\u7684\u4e0d\u540c\u9636\u6bb5\u79cd\u8349\u7684\u91cd\u70b9\u4e0d\u540c\uff0c\u4ece\u54c1\u724c\u539f\u70b9\u4eba\u7fa4\u5230\u7ade\u54c1\u3001\u4ece\u54c1\u7c7b\u5230\u8de8\u54c1\u7c7b\u3001\u518d\u5230\u573a\u666f\u3002\u901a\u8fc7\u4e0d\u540c\u9636\u6bb5\u7684\u79cd\u8349\uff0c\u4e00\u65b9\u9762\u63d0\u5347\u79cd\u8349\u9762\u79ef\uff0c\u63d0\u9ad8\u66dd\u5149\u4eba\u7fa4\u57fa\u6570\uff1b\u4e00\u65b9\u9762\u52a0\u6df1\u79cd\u8349\u5bc6\u5ea6\uff0c\u80fd\u591f\u5360\u9886\u7528\u6237\u5fc3\u667a\u3002<\/p>\n\n\n\n<p><strong>\u79cd\u83492\u79cd\u5f62\u5f0f\uff1a\u9762\u79ef\u3001\u5bc6\u5ea6<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ece\u6570\u91cf\u5230\u8d28\u91cf\u7684\u8de8\u8d8a\uff0c\u5728\u4e8e\u79cd\u8349\u9762\u79ef\u4e0e\u5bc6\u5ea6\u7684\u53d1\u9175<\/li><li>\u9762\u79ef\uff1a\u5927\u9762\u79ef\u3001\u63d0\u9ad8\u66dd\u5149\u57fa\u6570<\/li><li>\u5bc6\u5ea6\uff1a\u52a0\u6df1\u8ba4\u77e5\uff0c\u5360\u9886\u5fc3\u667a<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/2bb92e08675a463493b690892c58ecad.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p><strong>\u4ece0\u52301\u5343\u4e07\uff0c\u4ea7\u54c1\u79cd\u8349\uff0c\u529f\u80fd\u5356\u70b9\u8981\u7a81\u51fa<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u9636\u6bb5\u4f60\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ea7\u54c1\u8981\u653e\u5728\u54c1\u724c\u4e4b\u524d\u3002\u5f53\u54c1\u724c\u4e0d\u77e5\u540d\u65f6\uff0c\u6d88\u8d39\u8005\u4ee5\u4ea7\u54c1\u8bc4\u4ef7\u54c1\u724c\u3001\u5f53\u54c1\u724c\u6709\u77e5\u540d\u5ea6\u65f6\uff0c\u6d88\u8d39\u8005\u4ee5\u54c1\u724c\u8bc4\u4ef7\u4ea7\u54c1\uff0c\u56e0\u4e3a\uff0c\u4ea7\u54c1\u7684\u529f\u80fd\u3001\u4f53\u9a8c\u5e26\u6765\u7684\u5177\u4f53\u611f\u53d7\u662f\u53e3\u7891\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u5c24\u5176\u662f\u5bf9\u4e8e\u65b0\u6d88\u8d39\u54c1\u724c\u800c\u8a00\uff0c\u6253\u5f00\u6d88\u8d39\u8005\u8ba4\u77e5\u7684\u5927\u95e8\u9996\u5148\u662f\u8981\u9760\u4ea7\u54c1\u529b\u8fd9\u628a\u91d1\u94a5\u5319\uff1b\u5373\u4f7f\u662f\u8001\u54c1\u724c\u63a8\u51fa\u65b0\u4ea7\u54c1\uff0c\u4e5f\u8981\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u3002<\/p>\n\n\n\n<p>Swisse\u63a8\u51fa\u8840\u6a59\u7cbe\u534e\u6db2\uff0c\u5728\u5c0f\u7ea2\u4e66\u7b2c\u4e00\u9636\u6bb5\uff0c\u91cd\u70b9\u653e\u5728\u8840\u6a59\u80fd\u591f\u5e26\u6765\u7684\u529f\u6548\u548c\u4e3a\u4ec0\u4e48\u8840\u6a59\u80fd\u8865\u5145\u80f6\u539f\u86cb\u767d\u7684\u5ba3\u4f20\u4e0a\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u7406\u89e3\u8840\u6a59\u7684\u529f\u6548\uff0c\u751a\u81f3\u5c06\u4ea7\u54c1\u540d\u76f4\u63a5\u4ee5\u529f\u80fd\u547d\u540d\u4e3a\uff1a\u8840\u6a59\u80f6\u539f\u86cb\u767d\u6db2\uff08\u800c\u975e\uff1a\u8840\u6a59\u7cbe\u534e\u6db2\uff09<\/p>\n\n\n\n<p>\u4ea7\u54c1\u6635\u79f0\u201c\u80f6\u539f\u86cb\u767d\u6db2\u201d\uff0c\u964d\u4f4e\u6d88\u8d39\u8005\u8ba4\u77e5\u95e8\u69db\uff0c\u6240\u89c1\u5373\u6240\u5f97\uff1b\u901a\u8fc7\u5ba3\u4f20\u529f\u6548\u548c\u539f\u7406\u7684\u65b9\u5f0f\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u7406\u89e3\u8840\u6a59\u7684\u529f\u6548\u3002<\/p>\n\n\n\n<p>\u540c\u6837\u7684\u5c0f\u4ed9\u7096\u4ece0\u52301\u65f6\uff0c\u4e13\u6ce8\u4e8e\u6253\u78e8\u4ea7\u54c1\uff0c\u7a81\u51fa\u5373\u98df\u9c9c\u71d5\u7a9d\u5e26\u6765\u7684\u529f\u80fd\u3002\u5185\u5bb9\u6295\u653e\u4e4b\u521d\u768418\u5e74\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u51cf\u80a5\u3001\u62a4\u80a4\u3001\u5f3a\u8c03\u4ea7\u54c1\u529f\u80fd\u5176\u4e2d\u91cd\u70b9\u5728\u51cf\u80a5\u548c\u62a4\u80a4\u5206\u522b\u5360\u6bd428%\u548c37%\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u9636\u6bb5\u4e2d\uff0c\u6d88\u8d39\u8005\u662f\u901a\u8fc7\u4ea7\u54c1\u8ba4\u77e5\u54c1\u724c\u7684\uff0c\u901a\u8fc7\u5bf9\u4ea7\u54c1\u529f\u80fd\u3001\u670d\u52a1\u3001\u53ca\u4f7f\u7528\u4f53\u9a8c\u8fdb\u800c\u5b8c\u6210\u5bf9\u4e8e\u54c1\u724c\u7684\u521d\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>\u4e3a\u6b64\uff0c\u5728\u6b64\u9636\u6bb5\u4e2d\uff08\u65b0\u6d88\u8d39\u54c1\u724c0\u52301\uff09\uff0c\u79cd\u8349\u8981\u56f4\u7ed5\u4ea7\u54c1\u7684\u529f\u80fd\u3001\u4f7f\u7528\u3001\u4f53\u9a8c\u4e3a\u4e3b\u3002\u8ba9\u6d88\u8d39\u8005\u6e05\u6670\uff0c\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\u3001\u4e3a\u4f55\u9009\u62e9\u4f60\u3001\u4e3a\u4f55\u4fe1\u4efb\u4f60\uff1b\u65e2\u8bf4\u6e05\u54c1\u7c7b\u3001\u660e\u786e\u5dee\u5f02\u5316\u3001\u5efa\u7acb\u53ef\u4fe1\u3002<\/p>\n\n\n\n<p>KOL\u7684\u9009\u62e9\uff1a\u4e00\u65b9\u9762\u8d77\u5230\u4e86\u5efa\u7acb\u4fe1\u4efb\u3001\u4f7f\u4e4b\u53ef\u4fe1\u3001\u4e00\u65b9\u9762\u89e6\u8fbe\u6f5c\u5728\u6d88\u8d39\u8005\u3002\u9009\u62e9KOL\u7684\u903b\u8f91\u662f\u54c1\u724c\u5411\u6f5c\u5728\u6d88\u8d39\u8005\u53d1\u4fe1\u53f7\u7684\u903b\u8f91\uff0c\u4fe1\u53f7\u6e90\u8981\u5f3a\u3001\u4fe1\u53f7\u8986\u76d6\u8981\u5927\u3001\u4fe1\u53f7\u4e0d\u80fd\u65ad<\/p>\n\n\n\n<p>\u4fe1\u53f7\u6e90\u8981\u5f3a\uff1aKOL\u672c\u8eab\u7684\u5f71\u54cd\u529b\u8981\u5f3a\uff0c\u4e00\u4e2a100\u4e07\u7c89\u4e1d\u7684\u4e0e\u4e00\u4e2a10\u4e07\u7c89\u4e1d\u7684\u4e0d\u540c\uff1b\u4e00\u4e2a\u5782\u76f4\u7c7b\u7684KOL\u4e0e\u4e00\u4e2a\u975e\u5782\u76f4\u7c7b\u7684KOL\u4e0d\u540c\u3002\u9009\u62e9\u65f6\u8981\u5148\u5782\u76f4\u540e\u6cdb\u5782\u76f4\uff0c\u8d8a\u5782\u76f4\u4fe1\u606f\u6e90\u5c31\u8d8a\u5f3a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/405f7978fde1462683d284b5bdca8de4.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u6bd4\u5982\uff1a\u9009\u62e9\uff0c\u5f20\u96e8\u7eee\u3001\u7ae0\u5b50\u6021\u3001\u666f\u751c\u7b49\u81ea\u5e26\u201c\u8d35\u5987\u201d\u4e0e\u201c\u7cbe\u81f4\u201d\u6807\u7b7e\u7684\u660e\u661f\u79cd\u8349\u5c0f\u4ed9\u7096\uff0c\u5728\u4e3a\u54c1\u724c\u5e26\u6765\u9ad8\u66dd\u5149\u7684\u540c\u65f6\uff0c\u4e5f\u4e3a\u5c0f\u4ed9\u7096\u5728\u6f5c\u79fb\u9ed8\u5316\u4e2d\u5efa\u7acb\u4e86\u6f5c\u5728\u6d88\u8d39\u8005\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n<p>\u4fe1\u53f7\u8986\u76d6\u8981\u5927\uff1a\u8986\u76d6\u662f\u91cf\u7ea7\u5ea6\uff0c\u8986\u76d6\u8981\u5927\u5c31\u662f\u5c3d\u91cf\u8981\u63d0\u9ad8\u91cf\u7ea7\u3002\u8fd9\u4e2a\u91cf\u7ea7\u6700\u597d\u662f\u9636\u6bb5\u6027\u7684\u5728\u540c\u4e00\u5173\u952e\u8bcd\u4e0b\u7684\u91cf\u7ea7\u3002<\/p>\n\n\n\n<p>\u4fe1\u53f7\u4e0d\u80fd\u65ad\uff1a\u957f\u671f\u4e3b\u4e49\u7684\u672c\u8d28\u4e0d\u662f\u8de8\u8d8a\u5927\u5468\u671f\uff0c\u800c\u662f\u4e0d\u65ad\u7684\u7a7f\u900f\u5c0f\u5468\u671f\uff1b\u662f\u4e00\u79cd\u80fd\u7a7f\u8d8a\u5c0f\u5468\u671f\uff0c\u770b\u900f\u5927\u5468\u671f\u7684\u80fd\u529b\u3001\u884c\u52a8\u3002\u4e00\u4e2a\u4e2a\u7684\u5c0f\u201c\u5c71\u5cf0\u201d\u4ee3\u8868\u7740\u65b0\u6d88\u8d39\u54c1\u724c\u901a\u8fc7\u4e0d\u65ad\u7684\u5411\u6d88\u8d39\u8005\u4f20\u9012\u4fe1\u53f7\uff0c\u7a7f\u8d8a\u4ece\u4ea7\u54c1\u3001\u54c1\u724c\u3001\u7ade\u54c1\u3001\u54c1\u7c7b\u3001\u8de8\u54c1\u7c7b\u3001\u573a\u666f\uff0c\u6700\u7ec8\u5efa\u7acb\u54c1\u724c\u7684\u72ec\u6709\u5fc3\u667a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/92fec4b2d8ad4f2dae122bd716625aff.png\" alt=\"\u65b0\u6d88\u8d39\u54c1\u724c\uff0c\u5982\u4f55\u8de8\u589e\u957f\u9e3f\u6c9f\"\/><\/figure>\n\n\n\n<p>\u6bd4\u5982\uff1a\u6210\u719f\u54c1\u724c\u98de\u9e64\u5976\u7c89\uff0c\u957f\u671f\u4ee5\u6765\u90fd\u5728\u4f20\u9012\u4e00\u4e2a\u6838\u5fc3\u6982\u5ff5\uff0c\u66f4\u9002\u5408\u4e2d\u56fd\u5b9d\u5b9d\u4f53\u8d28\u3002\u5f53\u7136\uff0c\u8fd9\u8bdd\u5176\u5b9e\u7ecf\u4e0d\u8d77\u601d\u8003\uff0c\u96be\u9053\u56fd\u5916\u7684\u5976\u7c89\u5c31\u4e0d\u9002\u5408\u4e2d\u56fd\u5b9d\u5b9d\u4f53\u8d28\u4e86\uff0c\u663e\u7136\u4e8b\u5b9e\u4e0d\u662f\u8fd9\u6837\u7684\u3002\u4f46\u662f\u8ba4\u77e5\u5927\u4e8e\u4e8b\u5b9e\uff0c\u4fe1\u53f7\u4e0d\u80fd\u65ad\uff0c\u91cd\u590d\u662f\u53ef\u4ee5\u5efa\u7acb\u8ba4\u77e5\u8fdb\u800c\u5f71\u54cd\u8ba4\u77e5\u7684\u3002<\/p>\n\n\n\n<p><strong>\u4ece1\u5343\u4e07\u52301\u4e2a\u4ebf\uff0c\u653e\u5927\u5173\u952e\u8bcd\uff0c\u573a\u666f\u6e17\u900f<\/strong><\/p>\n\n\n\n<p>\u5728\u5b8c\u6210\u4ece0\u52301\u7684\u4ea7\u54c1\u529f\u80fd\u4e3a\u4e3b\u7684\u79cd\u8349\u540e\uff0c\u5982\u4f55\u5b9e\u73b0\u4ece1\u523010\u7684\u653e\u5927\u3002\u6838\u5fc3\u5728\u4e8e\u901a\u8fc7\u7b2c\u4e00\u9636\u6bb5\u7684\u6570\u636e\u4eba\u7fa4\uff0c\u5b8c\u6210\u4eba\u7fa4\u753b\u50cf\u3002\u901a\u8fc7\u4eba\u7fa4\u753b\u50cf\uff0c\u5708\u5b9a\u5173\u952e\u8bcd\uff0c\u56f4\u7ed5\u5173\u952e\u8bcd\u505a\u4eba\u7fa4\u7684\u7834\u5708\u79cd\u8349\u3002<\/p>\n\n\n\n<p><strong>\u65e2\u4ee5A4-A5\u4eba\u7fa4\u4e3a\u57fa\u7840\u6570\u636e\uff0c\u901a\u8fc7\u4eba\u7fa4\u753b\u50cf\u62d3\u5c55A2-A3\u4eba\u7fa4\uff0c\u65b9\u5f0f\u662f\u6838\u5fc3\u5173\u952e\u8bcd\u91cd\u7f6e\u3002<\/strong><\/p>\n\n\n\n<p>\u7ee7\u7eed\u4ee5\u5c0f\u4ed9\u7096\u4e3a\u4f8b\uff0c18\u5e74\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u51cf\u80a5\u3001\u62a4\u80a4\uff1b19\u5e74\u589e\u5f3a\u4e86\u5b55\u671f\u4fdd\u517b\u3001\u51bb\u9f84\u6982\u5ff5\u7684\u5ef6\u4f38\uff0c\u540c\u65f6\u63d0\u5347\u4e86\u62a4\u80a4\u7684\u79cd\u8349\u6bd4\u4f8b\u4ece28%\u523045%\u3002\u8fd9\u610f\u5473\u7740\uff0c\u62a4\u80a4\u4e0e\u529f\u80fd\u7684\u7ed3\u5408\u662f\u6709\u6548\u7684\u3002<\/p>\n\n\n\n<p>\u56f4\u7ed5A2-A3\u4eba\u7fa4\uff0c\u5b8c\u6210\u7528\u6237\u4eba\u7fa4\u753b\u50cf\uff0c\u4ee5A2-A3\u7528\u6237\u4eba\u7fa4\u753b\u50cf\u4e3a\u57fa\u7840\uff0c\u8fed\u4ee3\u5173\u952e\u8bcd\uff0c\u6e17\u900f\u4eba\u7fa4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c266a362c68548f9ba0a470c054915d1.png\" 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