{"id":51869,"date":"2021-12-02T17:52:58","date_gmt":"2021-12-02T09:52:58","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51869"},"modified":"2021-12-02T18:29:50","modified_gmt":"2021-12-02T10:29:50","slug":"%e5%9b%9e%e5%bd%92plg%ef%bc%8c%e8%ae%be%e7%ab%8b%e6%96%b0%e6%8c%87%e6%a0%87luv%ef%bc%8c%e4%b8%8e%e8%b0%b7%e6%ad%8c%e5%88%86%e6%9e%90%e6%af%94%e8%82%a9%e7%9a%84mixpanel%e8%bf%99%e6%a0%b7%e5%81%9a","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/51869.html","title":{"rendered":"\u56de\u5f52PLG\uff0c\u8bbe\u7acb\u65b0\u6307\u6807LUV\uff0c\u4e0e\u8c37\u6b4c\u5206\u6790\u6bd4\u80a9\u7684Mixpanel\u8fd9\u6837\u505a\u589e\u957f"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>\u4f5c\u8005\/<\/strong>&nbsp;Mixpanel\u4ea7\u54c1\u4e0e\u8bbe\u8ba1VP&nbsp;Neil&nbsp;Rahilly<\/li><li><strong>\u6765\u6e90\/<\/strong>&nbsp;\u300aHow Mixpanel powered up growth by returning to their <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/plg\" title=\"PLG\" target=\"_blank\">PLG<\/a><\/span> roots\u300b<\/li><li><strong>\u7ffb\u8bd1\/<\/strong>&nbsp;\u6613\u89c2\u65b9\u821f\u5185\u5bb9\u8fd0\u8425\u5d14\u601d\u8bed<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u4eba\u4eec\u5e38\u8bf4\u9002\u5e94\u80fd\u529b\u662f\u5546\u4e1a\u6210\u529f\u6700\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u4f46\u5728\u5b66\u4f1a\u9002\u5e94\u4e4b\u524d\uff0c\u6211\u4eec\u5fc5\u987b\u8ba4\u8bc6\u5230\u9700\u8981\u6539\u53d8\uff0c\u8fd9\u662f\u4e00\u4e2a\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u8d85\u7ea7\u529b\u91cf\u3002<\/p>\n\n\n\n<p>\u9002\u5e94\u80fd\u529b\u4e0d\u4ec5\u9700\u8981\u80fd\u6e05\u695a\u5730\u8bc4\u4f30\u6211\u4eec\u7684\u5904\u5883\u73b0\u72b6\uff0c\u4e5f\u9700\u8981\u6709\u80fd\u529b\u7406\u89e3\u5982\u4f55\u6539\u53d8\u81ea\u5df1\u7684\u884c\u4e3a\uff0c\u4ece\u800c\u5728\u65b0\u7684\u73af\u5883\u4e2d\u521b\u9020\u79ef\u6781\u7684\u7ed3\u679c\u3002\u6b64\u5916\uff0c\u8fd8\u9700\u8981\u6211\u4eec\u5584\u4e8e\u53d1\u73b0\u5e76\u627f\u8ba4\u9519\u8bef\uff0c\u4e14\u79ef\u6781\u5730\u6539\u6b63\u3002<\/p>\n\n\n\n<p>\u9002\u5e94\u80fd\u529b\u5bf9Mixpanel\u7684\u6210\u529f\u8d77\u4e86\u5f88\u5927\u7684\u4f5c\u7528\u3002\u5982\u4eca\uff0c\u6211\u4eec\u4e3a\u5168\u7403\u591a\u4e2a\u884c\u4e1a\u768426000\u591a\u5bb6\u516c\u53f8\u63d0\u4f9b\u670d\u52a1\uff0c\u5ba2\u6237\u5305\u62ecUber\u3001Expedia\u548cAftery\u7b49\u77e5\u540d\u4f01\u4e1a\u3002\u4f46\u6211\u4eec\u7684\u6210\u529f\u4e4b\u8def\u5e76\u4e0d\u662f\u4e00\u5e06\u98ce\u987a\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u5c06\u5206\u4eab\u6211\u4eec\u5982\u4f55\u901a\u8fc7\u627e\u5230PLG\uff08Product Led Growth\uff0c\u4ea7\u54c1\u9a71\u52a8<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf\" title=\"\u589e\u957f\" target=\"_blank\">\u589e\u957f<\/a><\/span>\uff09\u7684\u672c\u8d28\uff0c\u8fdb\u800c\u63a8\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6545\u4e8b\uff0c\u4e5f\u662f\u6211\u4eec\u5982\u4f55\u5e73\u8861PLG\u548c\u9500\u552e\u9a71\u52a8\u578b\u589e\u957f\u7684\u6545\u4e8b\uff0c\u901a\u8fc7\u5c06\u6574\u4e2a\u516c\u53f8\u56f4\u7ed5\u6211\u4eec\u79f0\u4e4b\u4e3aLUV\u7684\u6307\u6807\u8fdb\u884c\u8c03\u6574\u3002\u56e0\u4e3a\uff0c\u5f52\u6839\u7ed3\u5e95\uff0c\u8fd9\u5b8c\u5168\u6309\u7167\u5ba2\u6237\u7684\u559c\u597d\u3002<\/p>\n\n\n\n<p><em><strong>1<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6700\u521d\u7684\u4ea7\u54c1\u5bfc\u5411<\/strong><\/h2>\n\n\n\n<p>\u548c\u5927\u591a\u6570\u4f01\u4e1a\u7ea7SaaS\u4ea7\u54c1\u4e00\u6837\uff0cMixpanel\u6700\u521d\u4e5f\u662f\u4e00\u6b3e\u5e26\u6709\u514d\u8d39\u589e\u503c\u9009\u9879\u7684\u8ba2\u9605\u6a21\u5f0f\u4ea7\u54c1\u3002\u6211\u4eec\u7684\u4e24\u4f4d\u521b\u59cb\u4eba\u90fd\u662f\u5de5\u7a0b\u5e08\uff0c\u4ed6\u4eec\u81f4\u529b\u4e8e\u6253\u9020\u5353\u8d8a\u7684\u6570\u636e\u5206\u6790\u4ea7\u54c1\uff0c\u5e76\u6253\u7b97\u4ee5\u4ea7\u54c1\u4e3a\u5bfc\u5411\u7684\u6a21\u5f0f\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u6700\u521d\u7684\u60ca\u4eba\u589e\u957f\u662f\u7531\u4e24\u4e2a\u4e3b\u8981\u56e0\u7d20\u63a8\u52a8\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u56e0\u7d20\u4e00\uff0c\u8d76\u4e0a\u4e86\u5e02\u573a\u7684\u5927\u8d8b\u52bf\uff0c\u5305\u62ec\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u7206\u70b8\u5f0f\u589e\u957f\u548ciOS\u7684\u5f00\u653e\u2014\u2014App Store\uff0c\u8fd9\u5bfc\u81f4\u4e86\u65e9\u671f\u7528\u6237\u91cf\u548c\u4f7f\u7528\u91cf\u7684\u6fc0\u589e\uff1b<\/li><li>\u56e0\u7d20\u4e8c\uff0cMixpanel\u56e2\u961f\u81f4\u529b\u4e8e\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4f20\u5947\u822c\u7684\u9876\u7ea7\u652f\u6301\u3002<\/li><\/ul>\n\n\n\n<p>\u5c3d\u7ba1\u7f3a\u4e4f\u4f20\u7edf\u7684\u5e02\u573a\u8425\u9500\u6216\u9500\u552e\u804c\u80fd\uff0c\u4f46\u8fd9\u4e24\u4ef6\u4e8b\u4f7f\u516c\u53f8\u4fdd\u6301\u4e86\u9010\u6708\u7a33\u5b9a\u800c\u663e\u8457\u7684\u589e\u957f\u3002\u6211\u4eec\u6240\u505a\u7684\u8425\u9500\u66f4\u50cf\u662f\u6e38\u51fb\u6218\uff0c\u6bd4\u5982\u5f53\u7528\u6237\u96c6\u6210\u6574\u5408\u6211\u4eec\u7684\u4ea7\u54c1\u65f6\uff0c\u4f1a\u7ed9\u4ed6\u4eec\u53d1\u9001Mixpanel\u7684T\u6064\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u8fd9\u4e2a\u56e2\u961f\u89c4\u6a21\u5f88\u5c0f\uff08\u5f53\u65f6\u5927\u7ea6\u670920\u523030\u4eba\uff09\uff0c\u800c\u4e14\u6ca1\u6709\u5e02\u573a\u8425\u9500\u6216\u9500\u552e\u7684\u652f\u6301\uff0c\u56e2\u961f\u8fd8\u662f\u5bf9\u81ea\u5df1\u53d6\u5f97\u7684\u6210\u5c31\u611f\u5230\u76f8\u5f53\u81ea\u8c6a\u3002\u4f46\u6700\u7ec8\uff0c\u8fd9\u79cd\u81ea\u8c6a\u611f\u6f14\u53d8\u6210\u4e86\u2014\u2014\u5982\u679c\u6211\u4eec\u4e5f\u6709\u4e00\u4e2a\u9500\u552e\u56e2\u961f\u53ef\u80fd\u4f1a\u53d1\u751f\u4ec0\u4e48\u7684\u7591\u60d1\u3002<\/p>\n\n\n\n<p><em><strong>2<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5f15\u5165\u9500\u552e<\/strong><\/h2>\n\n\n\n<p>Mixpanel\u6210\u7acb\u56db\u4e94\u5e74\u65f6\uff0c\u6211\u4eec\u9010\u6e10\u5f00\u59cb\u5411\u9500\u552e\u5bfc\u5411\u8f6c\u53d8\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u5185\u90e8\u5bf9\u6211\u4eec\u81ea\u5df1\u80fd\u5b8c\u6210\u4ec0\u4e48\u611f\u5230\u597d\u5947\u4e4b\u5916\uff0c\u6211\u4eec\u4e5f\u610f\u8bc6\u5230\u4f01\u4e1a\u76ee\u524d\u7684\u9500\u552e\u60c5\u51b5\uff0c\u9700\u8981\u4e00\u4e2a\u66f4\u6b63\u5f0f\u548c\u4eb2\u8eab\u5b9e\u8df5\u7684\u65b9\u6cd5\u3002\u4e00\u4e9b\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u5728\u6cd5\u5f8b\u3001MSA\u3001\u8d54\u507f\u548c\u4fe1\u606f\u5b89\u5168\u5ba1\u67e5\u7b49\u65b9\u9762\u83b7\u5f97\u66f4\u591a\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u8fd8\u53d7\u5230\u98ce\u6295\u548c\u987e\u95ee\u7684\u5f71\u54cd\uff0c\u4ed6\u4eec\u5f53\u65f6\u90fd\u662f\u6309\u7167\u4f20\u7edf\u7684\u7b56\u7565\u5de5\u4f5c\uff0c\u5e76\u5efa\u8bae\u6211\u4eec\u4ed6\u4eec\u8bf4\u662f\u65f6\u5019\u5f15\u8fdb\u4f01\u4e1a\u9500\u552e\u4e86\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6307\u5bfc\u6027\u7684\u5efa\u8bae\uff0c\u6700\u7ec8\u8bc1\u660e\u662f\u90e8\u5206\u6b63\u786e\u7684\uff0c\u5373\u4f01\u4e1a\u9500\u552e\u5c06\u5e26\u6765\u66f4\u5927\u7684\u4ea4\u6613\u89c4\u6a21\uff0c\u66f4\u591a\u7684\u6269\u5f20\u673a\u4f1a\uff0c\u4ee5\u53ca\u66f4\u4f4e\u7684\u5ba2\u6237\u6d41\u5931\u7387\u3002<\/p>\n\n\n\n<p>\u8fd9\u65f6\uff0c\u6211\u4eec\u5df2\u7ecf\u51ed\u501f\u4e9a\u9a6c\u900a\u3001\u5fae\u8f6f\u7b49\u77e5\u540d\u5ba2\u6237\uff0c\u62e5\u6709\u4e86\u4e00\u5b9a\u7684\u7acb\u8db3\u70b9\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u8058\u8bf7\u4e86\u4e00\u4f4d\u9500\u552e\u526f\u603b\u88c1\uff0c\u5e76\u5f00\u59cb\u5efa\u7acb\u5b8f\u5927\u7684\u9500\u552e\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e4b\u540e\u7684\u4e00\u5e74\u534a\u7684\u65f6\u95f4\u91cc\uff0c\u6211\u4eec\u4f3c\u4e4e\u770b\u5230\u4e86\u5de8\u5927\u7684\u6210\u529f\u3002\u56e0\u4e3a\u6709\u5f88\u591a\u5927\u578b\u4f01\u4e1a\u90fd\u5728\u4f7f\u7528Mixpanel\u7684\u514d\u8d39\u6570\u636e\u5206\u6790\u5de5\u5177\uff0c\u5728\u8fd9\u5176\u4e2d\u8574\u85cf\u7740\u5927\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u4f01\u4e1a\u9500\u552e\u7684\u4f5c\u7528\u4e0b\uff0c\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u5c06\u4e3a\u6211\u4eec\u5e26\u6765\u8d85\u8fc7\u767e\u4e07\u7f8e\u5143\u4ee5\u4e0a\u7684ARR\uff08Annual Recurring Revenue\uff0c\u5e74\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff09\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u6700\u7ec8\u6211\u4eec\u8fd8\u662f\u9047\u5230\u4e86\u963b\u788d\uff0c\u56e0\u4e3aMixpanel\u8fd8\u4e0d\u80fd\u6269\u5c55\u5230\u6ee1\u8db3\u5927\u4f01\u4e1a\u7684\u9700\u6c42\uff0c\u4f8b\u5982\uff0c\u8fd8\u4e0d\u80fd\u652f\u6301SSO\u3001\u5e10\u6237\u914d\u7f6e\u3001\u5ba1\u8ba1\u529f\u80fd\u7b49\u3002<\/p>\n\n\n\n<p><strong><em>3<\/em><\/strong><\/p>\n\n\n\n<h2 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User 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