{"id":51906,"date":"2021-12-02T18:41:56","date_gmt":"2021-12-02T10:41:56","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51906"},"modified":"2021-12-02T18:41:58","modified_gmt":"2021-12-02T10:41:58","slug":"%e7%8e%8b%e6%99%ba%e8%bf%9c%ef%bc%9amartech%e8%83%bd%e5%90%a6%e6%88%90%e4%b8%ba%e5%b8%82%e5%9c%ba%e9%83%a8%e5%a4%96%e8%84%91%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/51906.html","title":{"rendered":"\u738b\u667a\u8fdc\uff1aMartech\u80fd\u5426\u6210\u4e3a\u5e02\u573a\u90e8\u5916\u8111\uff1f"},"content":{"rendered":"\n<p><strong>\u6280\u672f\u662f\u4f01\u4e1a\u6539\u53d8\u7684\u5173\u952e\u53d8\u91cf\u3002<\/strong><\/p>\n\n\n\n<p>\u660e\u9053\u521b\u59cb\u4eba\u4efb\u5411\u6656\u5148\u751f\u66fe\u7ecf\u53d1\u8868\u7bc7\u6587\u7ae0\u300c\u5927\u5bb6\u90fd\u5728\u8c08\u7684\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u5230\u5e95\u6307\u7684\u662f\u4ec0\u4e48\uff1f\u300d\uff0c\u611f\u5174\u8da3\u53ef\u4ee5\u7ffb\u770b\u4e0b\uff0c\u6211\u975e\u5e38\u540c\u610f\u4efb\u603b\u7684\u601d\u8def\u3002<\/p>\n\n\n\n<p>\u4ed6\u628a\u6570\u5b57\u5316\u5206\u4e3a4\u5927\u573a\u666f\uff0c<strong>\u4f9d\u6b21\u4e3a\uff1a<\/strong><\/p>\n\n\n\n<blockquote 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sales\uff09\uff0c\u7ec6\u5206<strong>\u5305\u542b\u9500\u552e\u81ea\u52a8\u5316\uff0c\u7535\u5b50\u5546\u52a1\u8425\u9500\uff0c\u4ee3\u7406\u5546\u8425\u9500\uff0c\u96f6\u552e\u7ebf\u4e0b\u8425\u9500\u7b49<\/strong>\uff1b\u4e3b\u8981\u89e3\u51b3\u8425\u9500\u548c\u9500\u552e\u7684\u5bf9\u63a5\uff0c\u4ee5\u53ca\u7535\u5b50\u5546\u52a1\u7684\u5f15\u6d41\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u5e02\u9762\u6240\u770b\u5230\u7684\u52a0\u63a8\uff0cEC\uff0c\u7f51\u6613\u4e92\u5ba2\u7b49\u5747\u5c5e\u4e8e\u6b64\u7c7b\u578b\uff0c\u628a\u5c0f\u7a0b\u5e8f\u53d8\u6210\u540d\u7247\u8f7d\u4f53\uff0c\u5185\u5bb9\u4f5c\u4e3a\u89e6\u70b9\uff0c\u901a\u8fc7\u793e\u4ea4\u670b\u53cb\u5708\u793e\u7fa4\u7684\u5206\u53d1\u6765\u6536\u53d6\u611f\u5174\u8da3\u7684\u7528\u6237\u4fe1\u606f\u8fdb\u800c\u505a\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u7ba1\u7406\uff08Date\uff09\uff0c\u4e3b\u8981\u7ec6\u5206\u5305\u542b<strong>\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\uff0cDMP\uff08\u5b9e\u65f6\u7684\u5ba2\u6237\u6570\u636e\u7ba1\u7406\uff0c\u79fb\u52a8\u548c\u7f51\u7ad9\u8425\u9500\u6570\u636e\u5206\u6790\u7b49<\/strong>\uff0c\u6838\u5fc3\u662f\u8fdb\u884c\u8425\u9500\u65f6\u6240\u9700\u6570\u636e\u7684\u6536\u96c6\uff0c\u6e05\u6d17\uff0c\u5206\u6790\uff0c\u7ed3\u679c\u8ffd\u8e2a\u7b49\u8425\u9500\u6570\u636e\u672c\u8eab\u7684\u95ed\u73af\u5efa\u8bbe\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\u5206\u6790\u662f\u6280\u672f\u6027\u5e73\u53f0\u7684\u5fc5\u5907\u73af\u8282\uff0c\u6211\u4eec\u7528\u5b83\u5e73\u8861\u6295\u5165\u4ea7\u51fa\u6bd4\uff0c\u6838\u7b97ROI\u503c\uff0c\u8fdb\u800c\u4e3a\u4f01\u4e1a\u4f4e\u6210\u672c\u8425\u9500\u83b7\u5ba2\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u7ba1\u7406\uff08Management\uff09\uff0c\u4e3b\u8981\u7ec6\u5206\u9886\u57df\u5305\u542b<strong>\u8425\u9500\u534f\u540c\u7ba1\u7406\uff0c\u8425\u9500\u9884\u7b97\u7ba1\u7406\uff0c\u4f9b\u5e94\u5546\u5206\u6790\uff0c\u9879\u76ee\u7ba1\u7406\u548c\u4eba\u624d\u7ba1\u7406<\/strong>\uff0c\u89e3\u51b3\u7684\u662f\u5927\u578b\u5e7f\u544a\u4e3b\u5185\u90e8\u8425\u9500\u7ba1\u7406\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u7ec6\u5206\u80fd\u591f\u8bf4\u660e\u4ec0\u4e48\u5462\uff1f\u8fd8\u662f\u8981\u56de\u5230\u4f20\u7edf\u300c\u5e02\u573a\u90e8\u300d\u7684\u4e3b\u8981\u5de5\u4f5c\uff0c\u6211\u5728\u5e26\u5e73\u53f0\u578b\u5e02\u573a\u90e8\u65f6\u4e3b\u8981\u5206\u4e3a<strong>\u4e09\u4e2a\u677f\u5757\u5206\u522b\u662f\uff1a<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>1\uff09\u516c\u5171\u5173\u7cfb\uff0c2\uff09\u5e7f\u544a\u6295\u653e\uff0c3\uff09\u521b\u610f\u8425\u9500\uff0c4\uff09\u7ebf\u4e0b\u6d3b\u52a8<\/strong><\/p><\/blockquote>\n\n\n\n<p>\u8fd9\u4e9b\u73af\u8282\u90fd\u9700\u8981\u548c\u5916\u90e8\u6253\u4ea4\u9053\u8fdb\u800c\u5e2e\u52a9\u5e02\u573a\u90e8\u5b8c\u6210\u8425\u9500\u83b7\u5ba2\u6216\u54c1\u724c\u66dd\u5149\u7684KPI\uff0c\u4e0d\u7a00\u5947\u5bf9\u4e0d\u5bf9\u3002<\/p>\n\n\n\n<p>\u72ec\u7acb\u54a8\u8be2\u516c\u53f8\u80dc\u4e09\u53d1\u5e03\u76842020\u5e74\u300a\u4e2d\u56fd\u4ee3\u7406\u5546\u56fe\u8c31\u300b\u62a5\u9053\uff0c\u4e2d\u56fd\u672c\u571f\u62e5\u670946487\u5bb6\u672c\u571f\u4ee3\u7406\u5546\u548c328\u5bb6\u8de8\u56fd\u5e7f\u544a\u4ee3\u7406\u5546\u516c\u53f8\uff0c\u5206\u522b\u521b\u9020\u4e86875.21\u4ebf\u548c258.53\u4ebf\u7684\u4ea4\u6613\u989d\u3002<\/p>\n\n\n\n<p>\u4f46\u5f53\u5934\u90e8\u5e73\u53f0\uff08BAT\uff0cTMD\uff09\u53d1\u751f\u53d8\u5316\u65f6\uff0c\u5e7f\u544a\u516c\u53f8\u5c31\u4e0d\u5f97\u4e0d\u6309\u7167\u5927\u5e73\u53f0\u89c4\u5219\u6539\u53d8\u81ea\u5df1\u7684\u521b\u9020\u65b9\u5f0f\uff0c\u4e8e\u662f\u4e4e\u5f00\u59cb\u7814\u7a76<strong>\u201c\u7528\u6237\u7684\u83b7\u5ba2\u8def\u5f84\u201d\u3001\u201c\u5185\u5bb9\u9700\u6c42\u201d\u3001\u201c\u6570\u636e\u5206\u6790\u201d\u548c\u8425\u9500\u7ba1\u7406\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u6b64\u5f88\u591a\u5e7f\u544a\u516c\u53f8\u5f00\u59cb\u8bd5\u56fe\u901a\u8fc7\u300c\u6280\u672f\u300d\u7684\u521b\u65b0\u6765\u589e\u52a0\u81ea\u8eab\u58c1\u5792\u548c\u5728\u8d44\u672c\u5e02\u573a\u7684\u4f30\u503c\uff0c\u4e5f\u5c31\u6709\u4e86MarTech\u7684\u51fa\u73b0\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u65e9\u4e9b\u5e74\u56fd\u5185\u7684CRM\u672c\u8d28\u662f\u7ba1\u7406\u4ee3\u7406\u5546\u548c\u6536\u5f55\u5ba2\u6237\u4fe1\u606f\uff0c\u5728\u56fd\u5916\u4ee3\u8868\u7684\u662fHubspot\u3002<\/p>\n\n\n\n<p>\u8981\u77e5\u9053\uff0c\u800c\u968f\u7740\u65f6\u95f4\u7684\u53d1\u5c55\u4eca\u5929\u7684\u6d88\u8d39\u8005\u4e3b\u6743\u8d8a\u6765\u8d8a\u9ad8\uff0cTOC\u4f01\u4e1a\u9762\u5bf9\u7684\u65e9\u4e5f\u4e0d\u5728\u662f\u524d\u51e0\u5e74\u88ab\u7535\u89c6\u5c4f\u5e55\u6216PC\u7262\u7262\u6355\u83b7\u7684\u6d88\u8d39\u8005\uff0c\u52a0\u4e0a\u8fd1\u4e24\u5e74C\u7aef\u751f\u610f\u9971\u548c\uff0c<strong>\u4f01\u4e1a\u5c31\u4f1a\u4f7f\u51fa\u6d51\u8eab\u89e3\u6570\u8ba8\u597d\u6d88\u8d39\u8005\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4f01\u4e1a\u5bf9B\u7aef\u516c\u53f8\u7684\u8981\u6c42\u5fc5\u7136\u8282\u8282\u5347\u9ad8\uff0c\u5145\u5206\u7ade\u4e89\u884c\u4e1a\u91cc\u4f01\u4e1a\u5c31\u5fc5\u987b\u6539\u53d8\u81ea\u5df1\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u6765\u9002\u5e94\u65b0\u7684\u73af\u5883\uff0c\u8fd9\u624d\u9020\u5c31\u8fd1\u5e74\u6765MarTech\u7684\u77ac\u95f4\u7206\u53d1\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e2d\u7f8e\u5e02\u573a\u5dee\u5f02\u8d8b\u52bf<\/h1>\n\n\n\n<p>\u8ffd\u6eaf\u52302011\u5e74\uff0cScott Brinker\u5728\u4ed6\u53d1\u5e03\u7684\u7b2c\u4e00\u7248\u751f\u6001\u5168\u666f\u56fe\u4e2d\u5171\u8ba1\u6536\u5f55150\u5bb6MarTech\u516c\u53f8\uff0c\u4f46\u622a\u6b62\u52302020\u5e74\u5df2\u7ecf\u8d85\u8fc78000\u5bb6\u3002<\/p>\n\n\n\n<p>\u5728\u7f8e\u56fd\u6570\u5b57\u8425\u9500\u884c\u4e1a\u7684\u9886\u5bfc\u8005Adobe\u3001Salesforce\u3001Orace\u548cSAP\u90fd\u5728\u52a0\u901f\u8425\u9500\u6280\u672f\uff0c\u5e76\u7528\u6b64\u65f6\u6bb5\u4f5c\u4e3a\u64ac\u52a8\u6570\u5b57\u5316\u8f6c\u578b\u7684\u652f\u70b9\uff1b\u76f8\u6bd4\u4e4b\u4e0b\u4e2d\u56fdMarTech\u516c\u53f8\u6709\u591a\u5c11\u5bb6\u5462\uff1f<strong>\u6839\u636e\u7edf\u8ba1\u53ea\u67091000+\u3002<\/strong><\/p>\n\n\n\n<p>\u5bf9\u6807\u56fd\u5916\u516c\u53f8\u6210\u957f\u8def\u5f84\u6765\u770b\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u4e2d\u56fd\u73b0\u5728\u7684\u4f01\u4e1a\u6570\u5b57\u662f\u7f8e\u56fd2014\u5e74\u7684\u6570\u636e\uff0c<strong>\u4f46\u7f8e\u56fd\u75286\u5e74\u65f6\u95f4\u5e72\u52308000\u5bb6\uff0c\u4ec0\u4e48\u6982\u5ff5\u5462\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c2b444d43589425ba9ec3a123fa88dd8.png\" alt=\"Martech\u80fd\u5426\u6210\u4e3a\u5e02\u573a\u90e8\u5916\u8111\uff1f\"\/><\/figure>\n\n\n\n<p>\u300a\u56fe\u7247\u6765\u6e90\uff1aChiefMartech\u300b<\/p>\n\n\n\n<p>\u4ece\u7f8e\u56fdMarTech\u5e02\u573a\u89d2\u5ea6\u51fa\u53d1\uff0c\u5f88\u591a\u4eba\u8ba4\u4e3a\u54c1\u724c\u4e3b\u9884\u7b97\u5728\u51cf\u5c11\uff0c\u5982\u5b9d\u6d01\uff0c\u767e\u4e8b\uff0c\u8054\u5408\u5229\u534e\uff0c\u4f46\u7814\u7a76\u516c\u53f8Forrester\u7684\u62a5\u544a\u300a2017-2022\u5e74\u7f8e\u56fd\u8425\u9500\u6280\u672f\u4e0e\u670d\u52a1\u524d\u77bb\u300b\u4e2d\u6307\u51fa\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u867d\u7136\u5ba2\u6237\u8425\u9500\u9884\u7b97\u5728\u51cf\u5c11\uff0c\u4f46\u8fd9\u4e9b\u5e7f\u544a\u4e3b\u5728\u8425\u9500\u6280\u672f\u4e0a\u6295\u5165\u7684\u8d39\u7528\u4f9d\u7136\u6ca1\u6709\u51cf\u5c11\uff0c\u6240\u4ee5\u56fd\u5916\u624d\u88ab\u6301\u7eed\u770b\u597d\u3002<\/p><\/blockquote>\n\n\n\n<p>\u4ece\u4e2d\u56fdMarTech\u5e02\u573a\u89d2\u5ea6\u51fa\u53d1\uff0c\u6211\u4eec\u8fd8\u5904\u4e8e\u7f8e\u56fd3\u5e74\u524d\u7684\u9636\u6bb5\uff0c\u5c3d\u7ba1B2B2C\u7684\u4f01\u4e1a\u53d1\u5c55\u6bd4\u8f83\u5feb\uff0c\u4f46B2B\u65b9\u9762\u6574\u4f53\u5e02\u573a\u8fd8\u662f\u65e9\u671f\u7684\u88ab\u5524\u9192\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u662f\u7531AdTech\uff08\u5e7f\u544a\u6280\u672f\uff09\u8f6c\u578bMarTech\u7684\u9636\u6bb5\uff1b\u539f\u56e0\u662f\u4ec0\u4e48\u5462\uff0c\u4e3b\u8981\u805a\u7126\u4e24\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u4f01\u4e1a\u7aef\uff0c2\uff09\u6280\u672f\u7aef<\/strong><\/p>\n\n\n\n<p><strong>\u524d\u8005\u800c\u8a00\uff1a<\/strong>TOC\u7c7b\u4f01\u4e1a\u968f\u7740\u5a92\u4ecb\u7684\u53d8\u5316\u5728\u4e0d\u65ad\u66f4\u65b0\u8425\u9500\u65b9\u5f0f\uff0c\u5982\u79c1\u57df\u6d41\u91cf\uff0c\u77ed\u89c6\u9891\u8425\u9500\uff0c\u4e3b\u64ad\u5e26\u8d27\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u6f14\u53d8\u5f62\u6001\u5bfc\u81f4\u8425\u9500\u65b9\u6cd5\u8bba\u5e76\u4e0d\u80fd\u505a\u5230\u9897\u7c92\u5316\u7ea7\u522b\u7684SOP\uff0c\u90a3\u6280\u672f\u5c31\u65e0\u6cd5\u4ece\u6839\u672c\u4e0a\u5f62\u6210\u6700\u5927\u6548\u7387\u7684\u300c\u81ea\u52a8\u5316\u300d\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u4e5f\u53ea\u80fd\u7528\u8fc7\u4eba\u8089\u6a21\u5f0f\uff08\u4e00\u4eba\u7ba1\u7406\u591a\u5e73\u53f0\uff09\u534a\u81ea\u52a8\u5316\u5b8c\u6210\u521b\u610f\u6216\u6295\u653e\u7684\u8425\u9500\u9700\u6c42\uff0c\u8fb9\u4eba\u5de5\u8fb9\u6280\u672f\u3002<\/p>\n\n\n\n<p><strong>\u540e\u8005\u800c\u8a00\uff1a<\/strong>TOB\u7c7b\u578b\u516c\u53f8\u76ee\u524d\u591a\u6570\u5c5e\u4e8e\u65e9\u4e9b\u5e74\u5e7f\u544a\u516c\u53f8\uff0cCRM\u516c\u53f8\uff0c\u4f20\u7edfSaaS\u7684\u8f6c\u578b\u671f\u3002<\/p>\n\n\n\n<p>\u5b83\u4eec\u7531\u4e8e\u5934\u90e8\uff08BAT\uff0cTMD\uff09\u751f\u6001\u7684\u53d8\u5316\u548cTOC\u5ba2\u6237\u5bf9\u6d41\u91cf\u548c\u521b\u610f\u7684\u9700\u6c42\u53d1\u751f\u53d8\u5316\uff0c\u52a0\u4e0a\u65e9\u4e9b\u5e74\u8d44\u672c\u5bf9B\u7aef\u7684\u5e03\u5c40\u5e76\u6ca1\u592a\u5927\u6e34\u671b\uff0c\u8fdb\u800c\u9020\u6210\u53d1\u5c55\u7f13\u6162\u3002<\/p>\n\n\n\n<p>\u4ece\u7f8e\u56fdMarTech\u5168\u666f\u56fe\u4e2d\u6211\u4eec\u8fd8\u80fd\u5f97\u5230\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n<p>MarTech\u884c\u4e1a\u89c4\u6a21\u5728\u4e0d\u65ad\u6269\u5927\uff0c\u4f46\u51fa\u73b0\u57282019\u5e74\u62a5\u544a\u7684615\u5bb6\u4f01\u4e1a\u8fd8\u662f\u9010\u6e10\u6de1\u51fa\u4e86\u4eba\u4eec\u7684\u89c6\u91ce\uff0c\u5b83\u4eec\u88ab\u5176\u4ed6\u516c\u53f8\u6240\u5408\u5e76\uff0c\u6709\u7684\u5219\u662f\u56e0\u4e3a\u9677\u5165\u56f0\u96be\u800c\u505c\u6b62\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u770b\u67652019\u5e74\u7684\u6d41\u5931\u7387\u8fbe\u5230\u4e868.7%\uff0c\u56e0\u6b64\u6211\u4eec\u79fb\u9664\u90a3\u4e9b\u5df2\u7ecf\u6d88\u5931\u7684\u516c\u53f8\uff0c<strong>MarTech\u884c\u4e1a\u65b0\u73a9\u5bb6\u7684\u5b9e\u9645\u589e\u957f\u8fbe\u5230\u4e8624.5%\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/cb9e79ecf67642e79aa2d67cf4efe504.jpg\" alt=\"Martech\u80fd\u5426\u6210\u4e3a\u5e02\u573a\u90e8\u5916\u8111\uff1f\"\/><\/figure>\n\n\n\n<p>\u300a\u56fe\u7247\u6765\u6e90\uff1aChiefMartech\u300b<\/p>\n\n\n\n<p>\u82e5\u4f9d\u7167\u5c55\u73b0\u7684\u53d1\u5c55\u6765\u770b\uff0c\u5176\u4e2d\u6570\u636e\u9886\u57df\u662f\u4f01\u4e1a\u603b\u6570\u589e\u957f\u6700\u5feb\u7684\u7c7b\u522b\uff0c\u57282019\u5e74\u8fbe\u523025.5%\u7684\u589e\u901f\u3002<\/p>\n\n\n\n<p>\u800c\u8fd9\u79cd\u589e\u957f\u80cc\u540e\u662f\u4f01\u4e1a\u62e5\u6709\u5927\u91cf\u6570\u636e\u540e\uff0c\u9762\u4e34\u65b0\u7684\u53d1\u5c55\u6311\u6218\u4fbf\u4e8e\u5982\u4f55\u9ad8\u6548\u5730\u5229\u7528\u8fd9\u4e9b\u6570\u636e\uff0c\u4e8e\u662f\u76f8\u5173\u89e3\u51b3\u65b9\u6848\u4e5f\u5c31\u53d8\u5f97\u66f4\u591a\uff0c\u7b26\u5408\u4eba\u4eec\u7684\u8ba4\u77e5\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u5728\u8fd910\u5e74\u53d1\u5c55\u4e2d\uff0c\u7f8e\u56fd Martech \u4f01\u4e1a\u7684\u603b\u589e\u957f\u7387\u8fbe\u52305233%\uff0c<strong>\u7ecf\u8fc7\u4e86\u300c\u7b2c\u4e00\u9636\u6bb5\u300d\u7684\u5feb\u901f\u6269\u5f20\uff0c\u5728\u5176\u5b98\u7f51\u8ba4\u4e3a2018\u5e74-2020\u5e74\u662f\u5e02\u573a\u8fdb\u884c\u53cd\u601d\u548c\u6e05\u7b97\u7684\u8fc7\u6e21\u671f\uff0c\u800c2021\u5e74\u4e4b\u540e\u4f1a\u8fce\u6765\u7b2c\u4e8c\u6ce2\u589e\u957f\u673a\u4f1a\u3002<\/strong><\/p>\n\n\n\n<p>\u8425\u9500\u79d1\u6280\u4f01\u4e1a\u5728\u7f8e\u56fd\u5e02\u573a\u5df2\u7ecf\u8f83\u4e3a\u6210\u719f\uff0c\u90a3\u56fd\u5916\u4f9b\u5e94\u5546\u4e3a\u5360\u9886\u66f4\u591a\u5e02\u573a\u4efd\u989d\u5c31\u4f1a\u628a\u76ee\u5149\u6295\u5165\u5230\u300c\u56fd\u5185\u300d\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u56fd\u5185\u4f01\u4e1a2016\u5e74\u5f00\u59cb\u5c1d\u8bd5Martech \u89e3\u51b3\u65b9\u6848\uff0c\u4e2d\u56fd\u7684\u8425\u9500\u79d1\u6280\u624d\u6b63\u5f0f\u5f00\u59cb\u6b65\u5165\u300c\u53d1\u5c55\u671f\u300d\u3002<\/p>\n\n\n\n<p>\u6b64\u65f6\u5584\u4e8e\u5229\u7528\u540e\u53d1\u4f18\u52bf\u7684\u4e2d\u56fd\u521b\u4e1a\u8005\uff0c\u52a0\u4e0a\u4e0d\u540c\u7f8e\u56fd\u5e02\u573a\u7684\u5546\u4e1a\u73af\u5883\uff0c\u6ce8\u5b9a\u4e2d\u56fd\u7684Martech\u4f1a\u6709\u4e00\u6761\u4e0d\u540c\u7684\u9053\u8def\u3002<\/p>\n\n\n\n<p>2016\u5e74\u5b50Martech\u7684\u573a\u666f\u66f4\u591a\u5f52\u5c5e\u4e8eCRM\uff0cSaaS\uff0c\u5e94\u7528\u5546\u57ce\uff0cBI\u548c\u5e7f\u544a\u5e73\u53f0\uff1b\u622a\u6b62\u5230\u73b0\u57285\u5e74\u53d1\u5c55\u4e2d\u6709\u4ec0\u4e48\u76f8\u540c\u548c\u4e0d\u540c\u5462\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5148\u8bf4\u76f8\u540c\u4e4b\u5904\uff1a<\/strong><\/li><\/ul>\n\n\n\n<p>\u6240\u6709\u7684\u5b50Martech\u4f9b\u5e94\u5546\u65e9\u671f\u90fd\u503e\u5411\u4e8e\u6548\u679c\u8425\u9500\uff0c\u5e02\u573a\u4eba\u5458\u4e0d\u8bba\u662f\u6295\u653e\u8fd8\u662f\u91c7\u8d2d\u521b\u610f\u6216\u8f6f\u4ef6\u90fd\u9700\u8981\u8bc1\u660e\u6bcf\u4e00\u7b14\u9884\u7b97\u88ab\u5408\u7406\u7684\u4f7f\u7528\uff0c\u53ea\u6709\u90a3\u4e9b\u80fd\u591f\u5e26\u6765\u6548\u679c\u7684\u4ea7\u54c1\u624d\u4f1a\u53d7\u5230\u91cd\u89c6\u3002<\/p>\n\n\n\n<p>\u5982\uff1a\u65e9\u4e9b\u5e74\u5f88\u591a\u5546\u5bb6\u4e0d\u5728\u6dd8\u5b9d\u5929\u732b\u5f00\u5e97\uff0c\u50ac\u751f\u51fa\u7684\u6709\u8d5e\uff0c\u5fae\u76dfH5\u7535\u5546\uff0c\u62fc\u56e2\u8425\u9500\u751a\u81f3\u5c0f\u7a0b\u5e8f\u5f00\u53d1\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u518d\u6216\u8005\u4ee3\u7406\u5546\u7ba1\u7406\u7684CRM\uff0c\u8fd9\u6837\u7684\u4ea7\u54c1\u624d\u80fd\u8ba9\u4f01\u4e1a\u4ed8\u8d39\u65f6\u627e\u5230\u300c\u8d2d\u4e70\u7684\u7406\u7531\u300d\uff0c\u4e2d\u7f8e\u5e02\u573a\u76f8\u540c\u3002<\/p>\n\n\n\n<p><strong>Martech\u89e3\u51b3\u65b9\u6848\u56f4\u7ed5\u573a\u666f\u5c55\u5f00\uff0c\u4e0d\u540c\u4ea7\u54c1\u548c\u670d\u52a1\u4e4b\u95f4\u5173\u8054\u5ea6\u6bd4\u8f83\u9ad8\uff0c\u5982\u679c\u4f01\u4e1a\u4f7f\u7528\u4e0d\u540c\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u4ea7\u54c1\uff0c\u5219\u76f8\u5f53\u4e8e\u628a\u539f\u672c\u5b8c\u6574\u7684\u8425\u9500\u94fe\u6761\u5206\u6210\u4e0d\u540c\u90e8\u5206\uff0c\u65e0\u7591\u4f1a\u4f7f\u8425\u9500\u6548\u7387\u5927\u6253\u6298\u6263\u3002<\/strong><\/p>\n\n\n\n<p>\u800c\u5728\u4e2d\u56fd\u53e6\u4e00\u79cd\u5219\u662f\u63d0\u4f9b\u300c\u70b9\u5bf9\u70b9\u300d\u65b9\u6848\uff0c\u7c7b\u4f3c\u4e8e\u5168\u5f00\u653e\u5f0fAPI\uff0c\u65e0\u7f1d\u6574\u5408\u5408\u4f5c\u5e73\u53f0\u7684\u4f9b\u5e94\u5546\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6210\u5957\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u5728\u884c\u4e1a\u5185\u4f7f\u7528\u6700\u591a\u7684\u662f\u5229\u7528ipaas\u548c\u5ba2\u6237\u7ba1\u7406\u6570\u636e\u5e73\u53f0CDPS\uff0c\u8fd9\u4e9b\u88ab\u79f0\u4e3a\u8425\u9500\u4e2d\u95f4\u4ef6\u7684\u5e73\u53f0\uff0c\u53ef\u6ee1\u8db3\u4e0d\u540c\u6570\u636e\u4f20\u8f93\uff1b\u73b0\u5b9e\u4e2d\u6211\u4eec\u770b\u5230\u516c\u53f8\u53d1\u5c55\u662f\u4ec0\u4e48\u6837\u5462\uff1f\u6709\u4e09\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>1\uff09\u5e76\u8d2d\uff0c2\uff09\u6a2a\u5411\u62d3\u5c55\u4ea7\u54c1\u7ebf\uff0c3\uff09\u505a\u5de5\u5177\u548c\u5e73\u53f0\u4e24\u6b65\u8d70<\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c\u4e00\u65b9\u9762<\/strong>\uff0cCRM\u8d77\u5bb6\u7684SaaS\u5de8\u5934Salesforce\u5148\u540e\u6536\u8d2d\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0Buddy Media\uff0c\u5206\u6790\u5de5\u5177 Radian 6 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class=\"wp-block-list\"><li><strong>\u518d\u8bf4\u4e0d\u540c\u4e4b\u5904\uff1a<\/strong><\/li><\/ul>\n\n\n\n<p>\u4ece\u4e2d\u7f8e\u5e02\u573a\u5404\u81ea\u7684\u6210\u957f\u75d5\u8ff9\u5927\u81f4\u53ef\u4ee5\u5f97\u51fa\u6709\u4e09\u4e2a\u7ef4\u5ea6\u5206\u522b\u8868\u73b0\u5728\uff1a<strong>1\uff09\u884c\u4e1a\u96c6\u4e2d\u7684\u7a0b\u5ea6\uff0c2\uff09\u521b\u4e1a\u73af\u5883\u5dee\u5f02<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u9884\u6d4b\u7f8e\u56fdMartech\u5e02\u573a\u5728\u7ecf\u538610\u5e74\u53d1\u5c55\u4e2d\u4f1a\u8fce\u6765\u517c\u5e76\u6536\u8d2d\u7684\u9ad8\u5cf0\u671f\uff0c\u4f46\u5176\u5b9e\u884c\u4e1a\u6574\u5408\u6bcf\u5e74\u90fd\u5728\u8fdb\u884c\uff0c\u53ea\u4e0d\u8fc7\u65b0\u73a9\u5bb6\u589e\u957f\u7684\u5feb\u8fdb\u800c\u63a9\u76d6\u4e86\u5408\u5e76\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u6bcf\u6b21\u7ecf\u5386\u4e00\u6bb5\u65f6\u95f4\u6574\u5408\u540e\uff0c\u5de8\u5934\u5c31\u5177\u5907\u4e00\u5b9a\u7684\u9a6c\u592a\u6548\u5e94\uff0c<strong>\u5927\u6982\u4f1a\u51fa\u73b0\u4e09\u79cd\u4f01\u4e1a\uff1a<\/strong><\/p>\n\n\n\n<p><strong>1\uff09\u5e73\u53f0\u578b\u4f01\u4e1a\uff0c2\uff09\u884c\u4e1a\u9886\u5bfc\u8005\uff0c3\uff09\u4e13\u5bb6\u578b\u516c\u53f8<\/strong><\/p>\n\n\n\n<p>\u524d\u8005\u5373\u662f\u5934\u90e8\uff0c\u62e5\u6709\u5929\u7136\u7684\u8d44\u672c\u548c\u8d44\u6e90\u4f18\u52bf\uff0c\u4e2d\u95f4\u5c5e\u4e8e\u805a\u7126\u67d0\u4e2a\u7ec6\u5206\u573a\u666f\u591a\u5e74\u62e5\u6709\u4e0d\u9519\u79ef\u7d2f\uff0c\u77ed\u671f\u65e0\u6cd5\u8d85\u8d8a\uff0c\u5c24\u5176\u662f\u5185\u5bb9\u578b\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u540e\u8005\u5c5e\u4e8e\u884c\u4e1aKOL\u521b\u7acb\u7684\u516c\u53f8\uff0c\u81ea\u5df1\u672c\u8eab\u662f\u610f\u89c1\u9886\u8896\u62e5\u6709\u90e8\u5206\u4f9b\u5e94\u5546\u548c\u5927\u5ba2\u6237\u8d44\u6e90\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u827e\u745e\u54a8\u8be2\u8c03\u67e5\uff0c\u56fd\u5185\u5e02\u573a\u76ee\u524d\u8fd8\u5904\u4e8e\u96c6\u4e2d\u5728\u8425\u9500\u4f9b\u5e94\u5546\u548c\u5927\u5ba2\u6237\u4e4b\u95f4\u5f98\u5f8a\uff0c<strong>\u4e2d\u5c0f\u4f01\u4e1a\u53c2\u4e0e\u5ea6\u5bf9Martech\u5e76\u4e0d\u662f\u592a\u9ad8<\/strong>\uff0c\u5373\u4f7f\u662f\u65e9\u4e9b\u5e74\u6709\u539f\u59cb\u79ef\u7d2f\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u8fd9\u4e9b\u70ed\u95e8\u7ec6\u5206\uff0c\u4e5f\u6ca1\u6709\u8dd1\u51fa\u72ec\u89d2\u517d\u3002<\/p>\n\n\n\n<p>\u9664\u6b64\u5916\u5bf9\u4e8e\u4e2d\u56fd\u800c\u8a00\uff0c\u521b\u4e1a\u73af\u5883\u4e5f\u5b58\u5728\u5de8\u5927\u5dee\u5f02\uff0c\u7f8e\u56fd\u524d\u51e0\u5e74\u4e91\u7ecf\u6d4e\uff08Cloud Economics\uff09\u63d0\u4f9b\u826f\u597d\u7684\u57fa\u7840\u8bbe\u65bd\u670d\u52a1\uff0c\u52a0\u4e0a\u4e30\u5bcc\u7684\u5f00\u6e90\u5927\u529b\u51cf\u5c11\u4f01\u4e1a\u53d1\u5c55\u6210\u672c\uff0c\u5e76\u4e14\u7f8e\u56fd\u4f01\u4e1a\u5bf9Martech\u7684\u8ba4\u77e5\u548c\u63a5\u53d7\u7a0b\u5ea6\u6bd4\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u65b9\u9762\u4f9b\u5e94\u5546\u53ef\u4ee5\u62e5\u6709\u5065\u5eb7\u73b0\u91d1\u6d41\uff0c\u53e6\u4e00\u65b9\u9762\u4fdd\u6301\u53ef\u76c8\u5229\u53d1\u5c55\u72b6\u6001\uff0c\u4ed6\u4eec\u5e76\u4e0d\u5f3a\u4f9d\u8d56\u8d44\u672c\u7684\u6ce8\u8d44\u3002<\/strong><\/p>\n\n\n\n<p>\u800c\u4e2d\u56fd\u5927\u90e8\u5206\u4f01\u4e1a\u5bf9<strong>\u300c\u5e74\u4ed8\u8d39\u8ba2\u9605\u300d<\/strong>\u6a21\u5f0f\u6bd4\u8f83\u964c\u751f\uff0c\u52a0\u4e0a\u4f9b\u5e94\u5546\u6765\u81ea\u91cd\u590d\u8ba2\u9605\u6536\u5165\u589e\u957f\u5b58\u7591\uff0c\u4f01\u4e1a\u5c31\u4f1a\u601d\u8003\u6280\u672f\u7684\u6210\u719f\u5ea6\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u7f8e\u56fd\u5e02\u573a\u4e2d\u957f\u5c3e\u90e8\u5206\u7684\u5c0f\u578bMartech\u56fd\u5185\u5e76\u4e0d\u5e38\u89c1\uff0c\u5176\u6b21\u590d\u6742\u591a\u6837\u7684\u8425\u9500\u9700\u6c42\u548c\u8ba4\u77e5\u5dee\u5f02\u8ba9\u56fd\u5185\u5c0f\u578bMartech\u516c\u53f8\u53d1\u5c55\u53d7\u7a98\uff0c\u4f46\u4e0d\u53ef\u9884\u89c1\u7684\u662f\uff0c\u5728\u98ce\u9669\u8d44\u672c\u7684\u52a0\u6301\u4e0b\u56fd\u5185\u7684\u53d1\u5c55\u4e00\u5b9a\u4f1a\u51fa\u73b0\u72ec\u89d2\u517d\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Martech\u53d1\u5c55\u4e2d\u95ee\u9898<\/h1>\n\n\n\n<p>MarTech\u5927\u52bf\u6240\u8d8b\uff0c\u4e0d\u8fc7\u8981\u60f3\u8fdb\u884c\u7cfb\u7edf\u5316\u5730\u843d\u5730\uff0c\u771f\u6b63\u6e17\u900f\u5230\u4e2d\u5c0f\u4f01\u4e1a\u7684\u8425\u9500\u548c\u751f\u610f\u4e2d\uff0c\u51cf\u5c11\u4eba\u529b\u6210\u672c\u5927\u5927\u63d0\u9ad8\u4ea7\u80fd\u5374\u5e76\u4e0d\u5bb9\u6613\u3002<\/p>\n\n\n\n<p><strong>\u4f01\u4e1a\u5728\u8fd0\u7528Martech\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f1a\u9047\u5230\u91cd\u91cd\u6311\u6218\uff0c\u6216\u4e3b\u89c2\u6216\u5ba2\u89c2\uff0c\u4f7f\u5f97\u53d1\u5c55\u53d7\u5230\u4e86\u4e0d\u5c11\u63a3\u8098\uff0c\u603b\u7ed3\u6709\u4e94\u4e2a\u65b9\u9762\uff1a<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>1\uff09\u601d\u7ef4\u5230\u6a21\u5f0f\u7684\u5927\u53d8\u9769\uff0c2\uff09\u6574\u5408\u96be\u5ea6\u5927<\/p><p>3\uff09\u4eba\u624d\u7f3a\u5931\uff0c4\uff09\u4f01\u4e1a\u53d8\u9769\u8ddf\u4e0d\u4e0a\u6280\u672f\u901f\u5ea6\uff0c5\uff09\u6570\u636e\u95ee\u9898<\/p><\/blockquote>\n\n\n\n<p><strong>\u7b2c\u4e00\u65b9\u9762\uff1a<\/strong>\u4ece\u5e02\u573a\u8425\u9500\u7b56\u51fa\u53d1\uff0c\u76ee\u524dB\u8f6e+\u7684\u516c\u53f8\u7528\u6237\u6d1e\u5bdf\u3001\u7b56\u7565\u4f20\u64ad\u3001\u521b\u610f\u5b9e\u73b0\u3001\u5a92\u4ecb\u6295\u653e\u5230\u6267\u884c\u65b9\u6848\uff0c\u6570\u636e\u6807\u7b7e\u6c89\u6dc0\u81f3CRM\uff0cSCRM\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u5168\u94fe\u6761\u6280\u672f\u5df2\u7ecf\u6e17\u900f\u5230\u8425\u9500\u4e2d\uff0c\u6280\u672f\u80fd\u591f\u5b9e\u73b0\u7684\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u8fc7\u60f3\u8c61\u3002<\/p>\n\n\n\n<p>\u8fd0\u8425\u8425\u9500\u7b56\uff0c\u5185\u5bb9\u8425\u9500\u7ba1\u7406\u3001\u7a0b\u5e8f\u5316\u539f\u751f\u5e7f\u544a\u3001\u8425\u9500\u6570\u636e\u5e73\u53f0\u3001DSP\u6c89\u6d78\u4e92\u52a8\uff0c\u89c6\u89c9\uff0cH5\u8bbe\u8ba1\u5728\u7ebf\u751f\u6210\uff0c\u6ca1\u6709\u4e00\u4e2a\u884c\u4e1a\u4f1a\u50cf\u8425\u9500\u4e00\u6837\u62e5\u6709\u5982\u6b64\u591a\u7684\u8f6f\u4ef6\uff0c\u8fd9\u610f\u5473\u7740\u6280\u672f\u7684\u53d8\u9769\u5e26\u6765\u7684\u5e76\u4e0d\u662f\u8425\u9500\u5de5\u5177\u7aef\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p><strong>\u800c\u662f\u5e02\u573a\u4eba\uff0c\u8fd0\u8425\u4eba\u5de5\u79cd\u53d8\u5f97\u66f4\u52a0\u6742\u7cc5\uff0c\u66f4\u8981\u5177\u5907\u5e02\u573a\u8fd0\u8425\u8425\u9500\u601d\u7ef4\uff0c\u6bcf\u4e2a\u73af\u8282\u90fd\u8981\u7ad9\u5728\u4f01\u4e1a\uff0c\u5a92\u4f53\u548c\u6d88\u8d39\u8005\u89c6\u89d2\u901a\u76d8\u8003\u8651\u3002<\/strong><\/p>\n\n\n\n<p>\u56e0\u4e3a\u4f20\u64ad\u903b\u8f91\u5b8c\u5168\u4e0d\u540c\uff0c\u5982\u5e7f\u544a\u53d8\u6210\u4ea4\u4e92\uff0c\u4ea7\u54c1\u53d8\u6210\u670d\u52a1\uff0c\u6d88\u8d39\u8005\u53d8\u6210\u7528\u6237\uff0c\u7b97\u6cd5\uff0c\u6d77\u91cf\u6807\u7b7e\u7684\u4e2a\u6027\u5bf9\u5f85\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u4ece\u5355\u7eaf\u7684\u4f9d\u8d56\u7b2c\u4e09\u65b9\u53d8\u6210\u4e00\u4e2a\u300c\u7b97\u6cd5\uff0c\u6570\u636e\u300d\u9a71\u52a8\u516c\u53f8\uff0c<strong>\u90a3\u5bf9\u4eba\u7684\u8981\u6c42\u4ece\u7ecf\u9a8c\u578b\u5c31\u53d8\u6210\u300c\u8ba4\u77e5\u578b\u300d\u9a71\u52a8\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\u65b9\u9762\uff1a<\/strong>\u77e5\u96be\u884c\u6613\uff0c\u56de\u987e\u8fc7\u53bb\u51e0\u5e74Scott 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/martech\" target=\"_blank\" title=\"martech\">martech<\/a><\/span>\u300a\u8425\u9500\u6280\u672f\u666f\u89c2\u8d85\u5e73\u9762\u56fe\uff082020\uff09<\/p>\n\n\n\n<p>2.\u7ebf\u6027\u8d44\u672c\uff1a\u4e2d\u56fd Martech \u884c\u4e1a\u4f1a\u91cd\u590d\u7f8e\u56fd\u5e02\u573a\u7684\u53d1\u5c55\u8f68\u8ff9\u5417<\/p>\n\n\n\n<p>3.\u827e\u745e\u54a8\u8be2\u300a\u4e2d\u56fdMarTech\u5e02\u573a\u7814\u7a76\u62a5\u544a2019\u300b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6280\u672f\u662f\u4f01\u4e1a\u6539\u53d8\u7684\u5173\u952e\u53d8\u91cf\u3002 \u660e\u9053\u521b\u59cb\u4eba\u4efb\u5411\u6656\u5148\u751f\u66fe\u7ecf\u53d1\u8868\u7bc7\u6587\u7ae0\u300c\u5927\u5bb6\u90fd\u5728\u8c08\u7684\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u5230\u5e95\u6307\u7684\u662f\u4ec0\u4e48\uff1f\u300d\uff0c\u611f\u5174\u8da3\u53ef\u4ee5\u7ffb\u770b\u4e0b\uff0c\u6211\u975e\u5e38\u540c\u610f\u4efb\u603b\u7684\u601d\u8def\u3002 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