{"id":53534,"date":"2021-12-20T23:08:58","date_gmt":"2021-12-20T15:08:58","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=53534"},"modified":"2021-12-20T23:09:01","modified_gmt":"2021-12-20T15:09:01","slug":"martech-%e8%90%a5%e9%94%80%e6%95%b0%e6%8d%ae%e9%97%ad%e7%8e%af%e6%95%88%e6%9e%9c%e8%af%84%e4%bc%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/53534.html","title":{"rendered":"MarTech \u8425\u9500\u6570\u636e\u95ed\u73af\u6548\u679c\u8bc4\u4f30"},"content":{"rendered":"\n<p>\u5f88\u591a\u505a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\u5de5\u5177\u7684\u516c\u53f8\u5bb9\u6613\u5ffd\u7565\uff0c\u4e5f\u5f80\u5f80\u505a\u4e0d\u597d\u7684\u5c31\u662f\u300c\u8425\u9500\u6548\u679c\u8bc4\u4f30\u300d\uff0c\u6709\u4e9b\u662f\u56e0\u4e3a\u6ca1\u505a\u8fc7\u5177\u4f53\u8fd0\u8425\uff0c\u6ca1\u6709\u884c\u4e1a\u7ecf\u9a8c\uff0c\u4e0d\u77e5\u9053\u8be5\u8bc4\u4f30\u54ea\u4e9b\u70b9\uff1b\u6709\u4e9b\u662f\u56e0\u4e3a\u6ca1\u6709\u6570\u636e\u95ed\u73af\uff0c\u81ea\u7136\u4e5f\u8bc4\u4f30\u4e0d\u4e86\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u4eba\u5e38\u6302\u5728\u5634\u8fb9\u7684\u662f\u300c\u54c1\u6548\u5408\u4e00\u300d\uff0c\u5c31\u662f\u4f01\u4e1a\u5728\u505a\u8425\u9500\u7684\u65f6\u5019\uff0c\u65e2\u8981\u770b\u5230\u54c1\u724c\u7684\u58f0\u91cf\uff0c\u53c8\u8981\u770b\u5230\u6548\u679c\u7684\u9500\u91cf\u3002\u4ea7\u54c1\u8981\u5e26\u52a8\u54c1\u724c\u58f0\u91cf\u7684\u63d0\u5347\uff0c\u540c\u65f6\u54c1\u724c\u63a8\u5e7f\u672c\u8eab\u4e5f\u8981\u6709\u9500\u91cf\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u4e0d\u4ec5\u8981\u54c1\u724c\uff0c\u66f4\u9700\u8981\u6548\u679c\uff0c\u8fd9\u4e5f\u662f <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/martech\" title=\"MarTech\" target=\"_blank\">MarTech<\/a><\/span> \u8ffd\u6c42\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u88ab\u79f0\u4e3a\u300c\u767e\u8d27\u5546\u5e97\u4e4b\u7236\u300d\u7684 John Wanamaker \u5728 100 \u5e74\u524d\u5c31\u63d0\u51fa\u4e86\u8425\u9500\u754c\u7684\u54e5\u5fb7\u5df4\u8d6b\u731c\u60f3<strong>\u300c\u6211\u77e5\u9053\u8425\u9500\u8d39\u7528\u6709\u4e00\u534a\u662f\u6d6a\u8d39\u7684\uff0c\u5374\u4e0d\u77e5\u9053\u88ab\u6d6a\u8d39\u7684\u662f\u54ea\u4e00\u534a\u300d<\/strong>\u3002<\/p>\n\n\n\n<p>\u53ef\u89c1\uff0c\u8425\u9500\u6548\u679c\u8bc4\u4f30\u662f\u56f0\u6270\u4e86\u8425\u9500\u4eba\u81f3\u5c11\u4e00\u4e2a\u4e16\u7eaa\u7684\u96be\u9898\uff0c\u5728\u5f53\u524d\u5e02\u573a\u73af\u5883\u4e0b\uff0c\u4f01\u4e1a\u8ffd\u6c42\u300c\u54c1\u6548\u5408\u4e00\u300d\u65f6\u66f4\u6ce8\u91cd\u6548\u679c\u8f6c\u5316\uff0c\u6bd5\u7adf\uff0c\u5927\u5bb6\u90fd\u4e0d\u60f3\u8d54\u672c\u8d5a\u5406\u559d\uff0c\u53eb\u597d\u4e0d\u53eb\u5ea7\u3002\u9053\u7406\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u4f46\u5728\u5b9e\u9645\u6267\u884c\u7684\u8fc7\u7a0b\u4e2d\u5374\u5f80\u5f80\u5f88\u96be\u7ed9\u51fa\u6548\u679c\u8bc4\u4f30\u7684\u7cfb\u7edf\u65b9\u6cd5\u548c\u8861\u91cf\u6807\u51c6\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u8ba8\u8bba\u7684\u4e3b\u4f53\uff0c\u5c31\u662f\u8fd9\u628a\u540a\u5728\u8425\u9500\u4eba\u5934\u4e0a\u767e\u5e74\u7684\u300c\u8fbe\u6469\u514b\u91cc\u65af\u4e4b\u5251\u300d\u3002<\/p>\n\n\n\n<p>\u4f20\u7edf\u7684\u8425\u9500\u6548\u679c\u8bc4\u4f30\u90fd\u662f\u57fa\u4e8e\u5c0f\u6570\u636e\u6837\u672c\u7684\u5e02\u573a\u8c03\u7814\uff0c\u6bd4\u5982\u8fdb\u884c\u76ee\u6807\u5ba2\u6237\u7684\u7535\u8bdd\u8bbf\u8c08\u3001\u5ea7\u8c08\u4f1a\uff0c\u751a\u81f3\u4e0a\u95e8\u91c7\u8bbf\uff0c\u901a\u8fc7\u5b9a\u6027\u7684\u8c03\u67e5\u95ee\u5377\u5bf9\u5ba2\u6237\u8fdb\u884c\u7814\u7a76\u3002<\/p>\n\n\n\n<p>\u800c\u4eca\u5929 MarTech \u7684\u53d1\u5c55\uff0c\u5df2\u7ecf\u8ba9\u4f20\u7edf\u7684\u6548\u679c\u8bc4\u4f30\u8fdb\u5316\u4e3a\u6570\u636e\u79d1\u5b66\uff0c\u901a\u8fc7\u524d\u51e0\u7bc7\u6587\u7ae0\u7684\u5206\u6790\uff0c\u4e5f\u80fd\u7565\u89c1\u4e00\u6591\u3002\u5f53\u524d\u7684\u6548\u679c\u8bc4\u4f30\u662f\u57fa\u4e8e\u4e00\u5b9a\u5e7f\u5ea6\u548c\u6df1\u5ea6\u7684\u8425\u9500\u6570\u636e\u95ed\u73af\uff0c\u7ed3\u5408\u673a\u5668\u5b66\u4e60\u548c\u6df1\u5ea6\u5b66\u4e60\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u6211\u5c06\u4ece<strong>\u5fae\u89c2\u3001\u4e2d\u89c2\u3001\u5b8f\u89c2<\/strong>3 \u4e2a\u5c42\u9762\u5bf9\u6548\u679c\u8bc4\u4f30\u8fdb\u884c\u9610\u8ff0\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u5fae\u89c2\u8bc4\u4f30<\/h1>\n\n\n\n<p>\u8425\u9500\u662f\u7531\u4e00\u6b21\u6b21 campaign \u5f62\u6210\u7684\uff0c\u6bcf\u6b21 campaign \u901a\u5e38\u5728\u4e00\u4e2a\u6bd4\u8f83\u7a84\u7684\u65f6\u95f4\u7ef4\u5ea6\uff08\u6bd4\u5982 5 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\u5206\u949f\u5c31\u5b8c\u6210\u4e86\u8d2d\u4e70\uff0c\u56e0\u6b64\u8fc7\u7a0b\u6307\u6807\u4fa7\u91cd\u70b9\u5728\u66dd\u5149\u3001\u70b9\u51fb\u3001\u8d2d\u4e70\uff0c\u4f1a\u6d89\u53ca\u5230\u9500\u552e\u6570\u636e\uff1b\u5728\u6c7d\u8f66\u3001\u5bb6\u5c45\u5efa\u6750\u3001\u623f\u5730\u4ea7\u7b49\u4f4e\u9891\u3001\u51b3\u7b56\u5468\u671f\u957f\u7684\u54c1\u7c7b\uff0c\u4e00\u6b21 campaign \u5e76\u4e0d\u4f1a\u76f4\u63a5\u4ea7\u751f\u8f6c\u5316\uff0c\u56e0\u6b64\u8fc7\u7a0b\u6307\u6807\u4fa7\u91cd\u70b9\u5728\u66dd\u5149\u3001\u70b9\u51fb\u548c\u7559\u8d44\u91cf\u3002<\/p>\n\n\n\n<p>\u5728\u4e00\u5b9a\u65f6\u95f4\u7ef4\u5ea6\uff0c\u628a\u8fd9\u4e9b\u8fc7\u7a0b\u6570\u636e\u8fdb\u884c\u6c47\u603b\u5c55\u793a\uff0c\u5c31\u53ef\u4ee5\u5f62\u6210 campaign 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\u6d3b\u52a8\u662f\u5426\u51c6\u786e\u3002\u6bd4\u5982\u300c\u66dd\u5149\u6d3b\u52a8\u7684\u4eba\u7fa4\u662f\u5426\u4e0e\u9884\u671f\u76f8\u7b26\u300d\uff0c\u5c31\u662f\u901a\u8fc7\u62bd\u6837\u66dd\u5149\u548c\u70b9\u51fb\u6d3b\u52a8\u9875\u7684\u6d88\u8d39\u8005 ID\uff0c\u6bd4\u5bf9\u771f\u4eba\u6837\u672c\u5e93\u6765\u5206\u6790\u8fd9\u4e9b\u6d88\u8d39\u8005\u662f\u6d3b\u52a8\u76ee\u6807\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p>\u4ee5\u5411\u6d88\u8d39\u8005\u4f20\u8fbe\u4fe1\u606f\u7684\u5a92\u4ecb\u6765\u5206\uff0c\u6709\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/Ss8K5ewHWkHxGx.jpg\" alt=\"MarTech \u8425\u9500\u6570\u636e\u95ed\u73af\uff08\u516d\uff09\u6548\u679c\u8bc4\u4f30\"\/><\/figure>\n\n\n\n<p>\u5fae\u89c2\u5c42\u9762\u4e0d\u540c\u9636\u6bb5\u7684\u90e8\u5206\u8861\u91cf\u6307\u6807\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/Ss8K5fRBWQhqmz.jpg\" alt=\"MarTech \u8425\u9500\u6570\u636e\u95ed\u73af\uff08\u516d\uff09\u6548\u679c\u8bc4\u4f30\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001\u4e2d\u89c2\u8bc4\u4f30<\/h1>\n\n\n\n<p>\u968f\u7740\u54c1\u724c\u591a\u6e20\u9053\u5efa\u8bbe\uff0c\u6d88\u8d39\u8005\u4f1a\u5728\u591a\u4e2a\u6e20\u9053\u67e5\u770b\u5546\u54c1\u4fe1\u606f\u3001\u53c2\u4e0e\u8425\u9500\u6d3b\u52a8\u3001\u4e0b\u5355\u8d2d\u4e70\uff0c\u628a\u6700\u7ec8\u8f6c\u5316\u5f52\u56e0\u5230\u5355\u4e00\u6e20\u9053\u5f53\u7136\u662f\u4e0d\u5408\u7406\u7684\u3002\u90a3\u4e48\uff0c\u4ece\u4e2d\u89c2\u5c42\u9762\u6765\u8bb2\uff0c\u5728\u4e00\u4e2a\u7a0d\u957f\u65f6\u95f4\u5468\u671f\u5185\uff08\u6bd4\u5982 1 \u4e2a\u5b63\u5ea6\uff09\uff0c\u9700\u8981\u8bc4\u4f30\u4e0d\u540c\u6e20\u9053\u3001\u4e0d\u540c campaign \u5bf9\u4e8e\u6d88\u8d39\u8005\u7684\u5171\u540c\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u8425\u9500\u53ef\u4ee5\u5206\u4e3a<strong>\u524d\u7aef\u5e7f\u544a\u3001\u4e2d\u7aef\u6d41\u91cf\u6c60\u548c\u540e\u7aef\u8d2d\u4e70<\/strong>\u8f6c\u5316\uff0c\u5bf9\u5e94\u5230\u8457\u540d\u7684 AISAS \u6a21\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/Ss8K5gB5S0JoMx.jpg\" alt=\"MarTech \u8425\u9500\u6570\u636e\u95ed\u73af\uff08\u516d\uff09\u6548\u679c\u8bc4\u4f30\"\/><\/figure>\n\n\n\n<p>\u524d\u7aef\u5e7f\u544a\u6700\u5148\u548c\u6d88\u8d39\u8005\u5efa\u7acb\u8fde\u63a5\uff0c\u901a\u8fc7\u56fe\u7247\u3001\u6587\u5b57\u6216\u5c0f\u89c6\u9891\u8ba9\u6d88\u8d39\u8005\u5efa\u7acb\u5bf9\u54c1\u724c\u7684\u521d\u6b65\u5370\u8c61\uff1b\u6709\u4e9b\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u76f4\u63a5\u901a\u8fc7\u70b9\u51fb\u8fdb\u5165\u5230\u6d41\u91cf\u6c60\uff0c\u4e5f\u5c31\u662f\u901a\u8fc7\u6df1\u5ea6\u4e92\u52a8\u6210\u4e3a\u54c1\u724c\u4f1a\u5458\uff0c\u4f46\u66f4\u591a\u6d88\u8d39\u8005\u4f1a\u518d\u901a\u8fc7\u5176\u4ed6\u6e20\u9053\u8fdb\u4e00\u6b65\u4e86\u89e3\u4fe1\u606f\uff0c\u6bd4\u5982\u641c\u7d22\u54c1\u724c\u516c\u4f17\u53f7\u3001APP\u3001\u5b98\u7f51\u3001\u7535\u5546\u65d7\u8230\u5e97\u6216\u7ebf\u4e0b\u95e8\u5e97\u7b49\u4fe1\u606f\uff1b<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u7cfb\u5217\u4fe1\u606f\u83b7\u53d6\uff0c\u6d88\u8d39\u8005\u53d1\u73b0\u8fd9\u662f\u4e2a\u4e0d\u9519\u7684\u54c1\u724c\uff0c\u8425\u9500\u6d3b\u52a8\u4e5f\u5f88\u5438\u5f15\u4eba\uff0c\u90a3\u4e48\u54c1\u724c\u5c31\u8981\u63d0\u4f9b\u4fbf\u5229\u7684\u624b\u6bb5\u8ba9\u6d88\u8d39\u8005\u6c89\u6dc0\u5230\u6d41\u91cf\u6c60\u4e2d\uff0c\u8fd9\u5c31\u662f Inbound Marketing\uff1b<\/p>\n\n\n\n<p>\u540e\u7aef\u4ea4\u6613\u53ef\u80fd\u5728\u4efb\u4e00\u4e2a\u6e20\u9053\u5b8c\u6210\uff0c\u6bd4\u5982\u5b98\u7f51\u3001\u5c0f\u7a0b\u5e8f\u3001APP\uff0c\u4e5f\u53ef\u80fd\u5728\u7535\u5546\u5e73\u53f0\u6216\u7ebf\u4e0b\u5e97\uff0c\u8fd9\u53d6\u51b3\u4e8e\u54c1\u724c\u7684\u6e20\u9053\u5efa\u8bbe\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5f53\u54c1\u724c\u5728\u591a\u7aef\u5177\u6709\u91cd\u590d\u804c\u80fd\u65f6\uff0c\u9700\u8981\u901a\u8fc7\u5b9a\u91cf\u7684\u65b9\u5f0f\u5206\u6790\u51fa\u5404\u4e2a\u6e20\u9053\uff0c\u5bf9\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u8d21\u732e\u5ea6\uff0c\u6b64\u65f6\u5f15\u5165\u591a\u6e20\u9053\u5f52\u56e0\u5206\u6790\uff0c\u6211\u5728\u300cMarTech \u5f52\u56e0\u5206\u6790\u300d\u4e00\u6587\u4e2d\u505a\u8fc7\u8be6\u89e3\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u662f\u4e00\u4e2a\u5b8c\u7f8e\u7406\u8bba\uff0c\u4f46\u53d7\u9650\u4e8e\u591a\u6e20\u9053 ID \u4f53\u7cfb\u7684\u4f4e\u6253\u901a\u7387\uff0c\u73b0\u5b9e\u4e2d\u53ea\u6709\u5728 DTC\uff08Direct to Consumer\uff09\u6e20\u9053\u624d\u6709\u53ef\u80fd 100% \u95ed\u73af\uff0c\u6240\u4ee5\u624d\u4f1a\u770b\u5230\u4f17\u591a\u54c1\u724c\u7684 DTC \u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u73b0\u72b6\uff0c\u4efb\u4f55\u6d88\u8d39\u8005\u5728\u4efb\u4f55\u6e20\u9053\u7684\u884c\u4e3a\u90fd\u6709\u53ef\u80fd\u65e0\u6cd5\u88ab\u83b7\u53d6\uff0c\u610f\u5473\u7740\u65e0\u6cd5\u628a\u8425\u9500\u6d3b\u52a8\u4e0e\u6d88\u8d39\u8005\u8d2d\u4e70\u6c47\u603b\u5230\u5168\u94fe\u8def\u5c42\u9762\uff0c\u6700\u7ec8\u7ed3\u679c\u5c31\u662f\u5f88\u591a\u54c1\u724c\u53d1\u73b0\u300c\u8425\u9500\u300d\u548c\u300c\u6536\u5165\u300d\u5e76\u6ca1\u6709\u76f4\u63a5\u5173\u7cfb\u7684\u6096\u8bba\uff0c\u4ee5\u53ca\u90e8\u5206\u6e20\u9053\u9677\u5165\u8f6c\u5316\u4f4e \u2192 \u6295\u5165\u4f4e \u2192 \u8f6c\u5316\u66f4\u4f4e\u7684\u6076\u6027\u5faa\u73af\u3002\u4f46\u662f\u968f\u7740 DTC \u7b56\u7565\u7684\u6df1\u5165\u548c\u6d88\u8d39\u8005\u6570\u636e\u91cf\u7ea7\u7684\u589e\u52a0\uff0c\u5728\u300c\u5927\u6570\u5b9a\u5f8b\u300d\u7406\u8bba\u4e0b\uff0c\u4e2d\u89c2\u8bc4\u4f30\u8981\u89e3\u51b3\u7684\u5168\u6e20\u9053\u5168\u94fe\u8def\u6548\u679c\u8bc4\u4f30\uff0c\u7ec8\u53ef\u4ee5\u5f70\u663e\u51fa\u5de8\u5927\u4ef7\u503c\uff0c\u5e2e\u52a9\u54c1\u724c\u5b8c\u6210\u6d88\u8d39\u8005\u4e0d\u540c\u9636\u6bb5\u3001\u4e0d\u540c\u6e20\u9053\u9884\u7b97 \/ \u8d44\u6e90\u7684\u6700\u4f18\u914d\u7f6e\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001\u5b8f\u89c2\u8bc4\u4f30<\/h1>\n\n\n\n<p>\u5b8f\u89c2\u8bc4\u4f30\u540c\u6837\u662f\u5bf9\u4e8e\u6d88\u8d39\u8005\u884c\u4e3a\u8fdb\u884c\u5206\u6790\uff0c\u4f46\u4e0d\u662f\u57fa\u4e8e\u4e2a\u4f53\u884c\u4e3a\u7684\u5206\u6790\uff0c\u662f\u57fa\u4e8e\u4e00\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u5206\u6790\u3002\u6bd4\u5982\uff0c\u6d88\u8d39\u8005\u6309\u7167\u533a\u57df\u5212\u5206\uff0c\u8425\u9500\u6d3b\u52a8\u6309\u6e20\u9053\u5212\u5206\uff0c\u7ec4\u6210\u4e8c\u7ef4\u8c61\u9650\uff0c\u4ea4\u53c9\u5206\u6790\u6bcf\u4e2a\u533a\u57df + \u6bcf\u79cd\u8425\u9500\u65b9\u5f0f\u7684\u6570\u636e\uff0c\u5982\uff0c\u8425\u9500\u6210\u672c\u3001\u9500\u552e\u6536\u5165\u3001\u89e6\u8fbe\u4eba\u7fa4\u3001ROI \u7b49\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u628a\u8425\u9500\u548c\u9500\u552e\u8fdb\u884c\u8fde\u63a5\uff0c\u89e3\u51b3\u4e86\u65e0\u6cd5\u8bc4\u4f30\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u6bd4\u8f83\u7ecf\u5178\u7684\u5b8f\u89c2\u8bc4\u4f30\u6a21\u578b\u6709\u4e24\u4e2a\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. MMO\uff08Marketing Mix Optimization\uff09<\/h2>\n\n\n\n<p>\u6309\u7167 4P \u7406\u8bba\uff0c\u53ef\u4ee5\u628a\u5e02\u573a\u6309\u7167\u300c\u4ea7\u54c1 Product\u300d\u300c\u4ef7\u683c Price\u300d\u300c\u6e20\u9053 Place\u300d\u300c\u8425\u9500 Promotion\u300d\u8fdb\u884c\u7ec6\u5206\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5728\u534e\u5317\u5730\u533a\u300c\u6e20\u9053\u300d\uff0c\u505a\u300c\u8425\u9500\u7c7b\u578b\u300d\u548c\u300c\u9500\u552e\u6536\u5165\u300d\u76f8\u5173\u6027\u5206\u6790\uff0c\u5f62\u6210\u5982\u4e0b\u5206\u6790\u89c6\u56fe\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/Ss8K5gdILcHwhX.jpg\" alt=\"MarTech \u8425\u9500\u6570\u636e\u95ed\u73af\uff08\u516d\uff09\u6548\u679c\u8bc4\u4f30\"\/><\/figure>\n\n\n\n<p>\u57fa\u4e8e\u8425\u9500\u6570\u636e\uff0c\u53ef\u4ee5\u770b\u5230\u4e0d\u540c\u8425\u9500\u6d3b\u52a8\u5728\u534e\u5317\u5730\u533a\u5bf9\u9500\u552e\u6536\u5165\u7684\u63d0\u5347\u60c5\u51b5\uff0c\u8fdb\u4e00\u6b65\u7ed3\u5408\u7b97\u6cd5\uff0c\u53ef\u4ee5\u770b\u5230\u5404\u79cd\u8425\u9500\u6d3b\u52a8\u5bf9\u9500\u552e\u6536\u5165\u5f71\u54cd\u7684\u663e\u8457\u6027\u660e\u663e\u4e0d\u540c\uff0c\u518d\u8fdb\u4e00\u6b65\u9884\u6d4b\u51fa\u672a\u6765\u8425\u9500\u6d3b\u52a8\u6240\u80fd\u5e26\u6765\u7684\u9500\u552e\u6536\u5165\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u540c\u7406\uff0c\u5c06\u300c\u6e20\u9053\u300d\u6362\u6210\u7535\u5546 APP\uff0c\u5206\u6790\u300c\u4e0d\u540c\u4ef7\u683c\u300d\u533a\u95f4\u4ea7\u54c1\u5bf9\u300c\u9500\u552e\u6536\u5165\u300d\u7684\u5f71\u54cd\uff1b<\/p>\n\n\n\n<p>\u5c06\u300c\u6e20\u9053\u300d\u6362\u6210\u4e0a\u6d77\uff0c\u5206\u6790\u300c\u4e0d\u540c\u54c1\u7c7b\u4ea7\u54c1\u300d\u5bf9\u300c\u9500\u552e\u6536\u5165\u300d\u7684\u5f71\u54cd\uff1b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u8425\u9500\u6548\u7387\u5206\u6790<\/h2>\n\n\n\n<p>\u540c\u6837\u662f\u57fa\u4e8e 4P \u7406\u8bba\uff0c\u91cd\u70b9\u770b\u4e0d\u540c\u300c\u6e20\u9053\u300d\u4e0b\uff0c\u300c\u8425\u9500\u300d\u6295\u5165\u7684\u6548\u7387\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u4ee5\u67d0\u5feb\u6d88\u54c1\u884c\u4e1a\u4e3e\u4f8b\uff0c\u5c06\u300c\u9500\u552e\u91cf \/ \u6e20\u9053\u76ee\u6807\u4eba\u7fa4\u300d\u4f5c\u4e3a\u6a2a\u8f74\uff0c\u8868\u793a 1 \u4e2a\u5468\u671f\u5185\u7684\u9500\u552e\u4ea7\u51fa\u5ea6\uff0c\u300c\u8425\u9500\u91cf \/ 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\u4e2a\u533a\u57df\uff0c\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u8fd9\u5f20\u56fe\u7684\u5206\u6790\u7ed3\u679c\uff0c\u5728\u4e0d\u540c\u57ce\u5e02\u95f4\u8fdb\u884c\u9884\u7b97\u5206\u914d\u4f18\u5316\uff1a<\/p>\n\n\n\n<p>\u6b63\u5e38\u6548\u7387\u533a\uff1a\u6309\u7167\u5168\u56fd\u5e73\u5747\u6c34\u5e73\uff0c\u5728\u57ce\u5e02\u7ea7\u522b\u7684\u5e73\u5747\u6295\u8d44\u56de\u62a5\uff0c50% 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