![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/a545ea94feac4447b1755bc9d36c6cfe.png\")
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![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c2bab11b4c7f422dabea1982f16bf181.png\")
<\/figure>\n\n\n\n\u771f\u6b63\u53bb\u7406\u89e3\u4e1a\u52a1<\/strong><\/p>\n\n\n\n
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![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e4407b50bcdc47d384886207130389e7.png\")
<\/figure>\n\n\n\n\u62c9\u4e0a\u67b6\u6784\u5e08\u4e00\u8d77\u8bbf\u8c08<\/strong><\/p>\n\n\n\n
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\u4e86\u89e3\u5bf9\u65b9\u5546\u4e1a\u6a21\u5f0f<\/a><\/span><\/strong><\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/7e68729d69ae4943bb940821f81f12b1.png\")
<\/figure>\n\n\n\n4\u3001\u627e\u5230\u63a8\u52a8\u4e1a\u52a1\u63a5\u5165\u7684\u652f\u70b9\uff1a<\/strong><\/p>\n\n\n\n
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mvp-\u6253\u9020\u6807\u6746\uff1a<\/strong><\/p>\n\n\n\n
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![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/6633b1ee06c6447bbfb802779277f502.png\")
<\/figure>\n\n\n\n\u4e86\u89e3\u63a5\u5165\u65b9\u7684\u6838\u5fc3\u8bc9\u6c42<\/strong><\/p>\n\n\n\n
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![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/68f0c72a7c704f06bcc603a76d3385d9.png\")
<\/figure>\n\n\n\n\u7eb3\u5165\u4e1a\u52a1\u81ea\u5df1\u7684\u6d41\u7a0b\u4e2d\uff1a<\/strong><\/p>\n\n\n\n
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\u4ea7\u54c1\u5f80\u5f80\u4f1a\u542c\u8bf4\u201c**\u4e1a\u52a1\u6700\u8fd1\u6570\u636e\u6da8\u7684\u5f88\u597d\u201d\u5148\u51c6\u5907\u5b66\u4e00\u6ce2\u7ecf\u9a8c\uff0c\u8fd9\u4e2a\u65f6\u5019\u5e26\u4e1a\u52a1\u6848\u4f8b\u548c\u6570\u636e\u7684\u5ba3\u8bb2\u8d77\u5230\u7684\u5c31\u662f\u8fd9\u4e2a\u4f5c\u7528\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/f30ea18ea06944f989475af83aa4997c.png\")
<\/figure>\n\n\n\n\u4e8c\u3001\u4e2d\u53f0\u4ea7\u54c1\u7ecf\u7406\u548c\u4e2d\u53f0\u67b6\u6784\u5e08\u7684\u5206\u5de5\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n
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\u2014\u2014\u7c7b\u4f3c\u673a\u68b0\u8bbe\u8ba1\u5e08\uff0c\u8d1f\u8d23\u673a\u68b0\u7ed3\u6784\u8bbe\u8ba1\u3002<\/p>\n\n\n\n
\u9700\u8981\u975e\u5e38\u624e\u5b9e\u7684\u6280\u672f\u539f\u7406\u77e5\u8bc6\u4f53\u7cfb\u3002<\/p>\n\n\n\n
\u548c\u7ec8\u7aef\u4ee5\u53ca\u5176\u4ed6\u540e\u53f0\u89d2\u8272\u6c9f\u901a\u5b8c\u6210\u4e2d\u53f0\u67b6\u6784\u8bbe\u8ba1\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/f6000994c60b4624a197670da0a754f7.png\")
<\/figure>\n\n\n\n\u4e09\u3001\u4ea7\u54c1\u89d2\u5ea6\u7684\u4e2d\u53f0\u8bbe\u8ba1<\/strong><\/p>\n\n\n\n
1\u3001\u4e2d\u53f0\u7684\u4f7f\u547d<\/strong><\/p>\n\n\n\n
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\u6253\u4e2a\u6bd4\u65b9\u6765\u8bf4\uff1a<\/p>\n\n\n\n
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2\u3001\u4e2d\u53f0\u6a21\u5757\u7ec4\u7ec7<\/strong><\/p>\n\n\n\n
\u8981\u5b9e\u73b0\u4e0a\u9762\u7684\u8f93\u9001\u6548\u679c\uff0c\u4e2d\u53f0\u9700\u8981\u5305\u542b6\u4e2a\u6a21\u5757\uff1a<\/p>\n\n\n\n
1\u3001\u4e1a\u52a1-\u98df\u6750<\/p>\n\n\n\n
2\u3001\u4e1a\u52a1\u4e0a\u62a5-\u7528\u6237\u53e3\u5473<\/p>\n\n\n\n
3\u3001\u4efb\u52a1-\u83dc\u5355<\/p>\n\n\n\n
4\u3001\u4e0b\u53d1\u901a\u9053-\u53a8\u623f<\/p>\n\n\n\n
5\u3001\u4f18\u5148\u7ea7\u6a21\u578b-\u4e0a\u83dc\u6b21\u5e8f<\/p>\n\n\n\n
6\u3001\u4e1a\u52a1\u573a\u666f-\u5c31\u9910\u573a\u5408<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/8c91a35bdf194072a9a579fc8980a235.png\")
<\/figure>\n\n\n\n\u56db\u3001\u4e2d\u53f0\u4ea7\u54c1\u642d\u5efa\u5b9e\u6218<\/strong><\/p>\n\n\n\n
1\u3001\u4e1a\u52a1<\/strong><\/p>\n\n\n\n
\u4e1a\u52a1\u662f\u4e2d\u53f0\u7ba1\u7406\u7684\u57fa\u7840\u7ef4\u5ea6<\/p>\n\n\n\n
\u90a3\u5230\u5e95\u4e1a\u52a1\u600e\u4e48\u7406\u89e3\uff1f<\/p>\n\n\n\n
\u6211\u4eec\u628a\u529f\u80fd\u6309\u7167\u76f8\u5bf9\u72ec\u7acb\u7684\u6a21\u5757\uff0c\u53ef\u4ee5\u4e00\u5b9a\u7a0b\u5ea6\u5728\u6a21\u5757\u5185\u5b8c\u6210\u4e00\u4e2a\u9700\u6c42\u7684\u81ea\u95ed\u73af\uff0c\u8fd9\u6837\u7684\u6a21\u5757\u53ef\u4ee5\u62c6\u6210\u4e00\u4e2a\u4e1a\u52a1\u3002<\/strong><\/p>\n\n\n\n
\u624b\u673a\u7ba1\u5bb6\u4e1a\u52a1\u53ef\u4ee5\u8fd9\u6837\u5212\u5206\uff1a\u5783\u573e\u6e05\u7406\uff0c\u5e94\u7528\u5b89\u5168\uff0c\u75c5\u6bd2\u68c0\u6d4b\uff0c\u8fd9\u4e09\u4e2a\u4e1a\u52a1\uff08\u4e0d\u679a\u4e3e\u6bcf\u4e2a\u4e1a\u52a1\uff09<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/3684b3fa96fe4fa0b31dd32731e53462.png\")
<\/figure>\n\n\n\n\u4e3a\u4ec0\u4e48\u4e1a\u52a1\u662f\u57fa\u7840\u7ef4\u5ea6\uff1f\u5176\u5b9e\u8fd9\u91cc\u8e29\u8fc7\u4e00\u4e9b\u5751<\/strong><\/p>\n\n\n\n
\u884c\u4e1a\u4ea7\u54c1\u90fd\u662f\u4ee5\u573a\u666f\u4f5c\u4e3a\u57fa\u7840\u7ef4\u5ea6\uff0c\u6781\u5149\u4e5f\u662f\u8fd9\u4e48\u8bbe\u8ba1\u7684\u3002<\/p>\n\n\n\n
\u5f53\u573a\u666f\u8d8a\u6765\u8d8a\u591a\u53d1\u73b0\uff0c\u6bcf\u4e2a\u573a\u666f\u4e1a\u52a1\u90fd\u8981\u63a5\u5165\u4e00\u904d\uff01\u53ef\u6015\u7684\u91cd\u590d\u9020\u8f6e\u5b50\u7adf\u7136\u51fa\u73b0\u5728\u4e2d\u53f0\u4ea7\u54c1\u4e0a\uff01<\/strong><\/p>\n\n\n\n
\u5176\u5b9e\u4e1a\u52a1\u5728\u5404\u4e2a\u573a\u666f\u4e0a\u662f\u53ef\u4ee5\u590d\u7528\u7684\uff01\u5b9a\u4e49\u597d\u4e1a\u52a1\u5728\u4e0d\u540c\u573a\u666f\u901a\u7528\u5c5e\u6027\uff0c\u5b9a\u4e49\u597d\u4e1a\u52a1\u5728\u4e0d\u540c\u573a\u666f\u7684\u4e0d\u540c\u5c5e\u6027\u3002\u5c31\u53ef\u4ee5\u628a\u901a\u7528\u573a\u666f\u5c5e\u6027\u76f4\u63a5\u590d<\/p>\n\n\n\n
\u7528\u5230\u591a\u573a\u666f\u3002<\/p>\n\n\n\n
\u90a3\u4e3a\u4ec0\u4e48\u884c\u4e1a\u7ade\u54c1\u53cd\u800c\u8981\u4ee5\u573a\u666f\u4f5c\u4e3a\u7ef4\u5ea6\u5462\uff1f\u5f53\u628a\u6781\u5149\u552e\u5356\u7ed9\u4e2d\u77f3\u5316\u65f6\u5c31\u7406\u89e3\u4e86\u8fd9\u79cd\u51fa\u53d1\u70b9\uff0c\u5f88\u591ab\u7aef\u4ea7\u54c1\u53ea\u4f1a\u63a5\u5165\u4e00\u4e2a\u573a\u666f\uff0c\u4ed6\u4eec\u53ef\u80fd\u662f\u53ea\u9700\u8981push\u6216\u8005\u53ea\u9700\u8981\u5fae\u4fe1\u901a\u77e5\uff0c\u56e0\u6b64\u5355\u4e00\u573a\u666f\u7684\u63a5\u5165\u66f4\u5bb9\u6613\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\uff01<\/strong><\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/5865ca20516e44bcb422a774dbef4d5f.png\")
<\/figure>\n\n\n\n2\u3001\u4e1a\u52a1\u4e0a\u62a5<\/strong><\/p>\n\n\n\n
\u4e1a\u52a1\u4e0a\u62a5\u53ef\u4ee5\u544a\u8bc9\u4e2d\u53f0\u7528\u6237\u559c\u6b22\u3001\u4e0d\u559c\u6b22\u7684\u4e1a\u52a1\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u6700\u8fd1\u6d88\u8d39\u4e1a\u52a1\u7684\u9891\u6b21\u7b49\u3002<\/p>\n\n\n\n
\u4e1a\u52a1\u4e0a\u62a5\u4e3b\u6d41\u89e3\u51b3\u65b9\u6848\u6709\u4e09\u7c7b-\u4e2a\u6027\u5316\u4e0a\u62a5\u3001\u4e1a\u52a1\u901a\u7528\u4e0a\u62a5\u3001\u65e0\u57cb\u70b9\u4e0a\u62a5\u3002<\/p>\n\n\n\n
2.1\u4e1a\u52a1\u4e2a\u6027\u5316\u4e0a\u62a5\uff1a<\/strong><\/p>\n\n\n\n
\u4e2a\u6027\u5316\u4e0a\u62a5\uff0c\u4e3b\u8981\u662f\u5206\u4e1a\u52a1\u7684\u9700\u6c42\u5dee\u5f02\u6bd4\u8f83\u5927\uff0c\u5f3a\u4f9d\u8d56\u4e1a\u52a1\u672c\u8eab\u5b8c\u6210\u4e0a\u62a5\u3002<\/p>\n\n\n\n
\u4f8b\u5982\u5783\u573e\u6e05\u7406\u5173\u6ce8\u7528\u6237\u624b\u673a\u6709\u591a\u5c11\u5783\u573e\uff0c\u75c5\u6bd2\u68c0\u6d4b\u4e5f\u5173\u6ce8\u672c\u5730\u6709\u6ca1\u6709\u53ef\u4ee5\u8f6f\u4ef6\u5b89\u88c5\u5305\u3002\u4e00\u4e2a\u4e1a\u52a1\u5173\u6ce8\u7684\u591a\u4e2a\u6307\u6807\u53ef\u4ee5\u7efc\u5408\u6765\u5224\u65ad\u4e1a\u52a1\u5bf9\u4e8e\u7528\u6237\u7684\u4ef7\u503c\uff0c\u56e0\u6b64\u9700\u8981\u7528\u4e1a\u52a1\u6765bound\uff1b<\/p>\n\n\n\n
2.2\u4e1a\u52a1\u901a\u7528\u4e0a\u62a5\uff08\u540e\u6587rfm<\/a><\/span>\u6a21\u578b\u7684\u57fa\u7840\u4f9d\u636e\uff09\uff1a<\/strong><\/p>\n\n\n\n
\u4e1a\u52a1\u4e4b\u95f4\u57fa\u672c\u9700\u6c42\u4e00\u81f4\uff0c\u8bb0\u5f55\u7528\u6237\u4f7f\u7528\u8be5\u4e1a\u52a1\u7684\u9891\u7387frequency\u3001\u95f4\u9694recency\u3001\u548c\u6b63\u8d1f\u53cd\u9988monetary\uff1b\u8fd9\u91cc\u7531\u4e2d\u53f0\u6765\u8bb0\u5f55\u7528\u6237\u5bf9\u4e8e\u67d0\u4e2a\u4e1a\u52a1rfm\u7684\u6570\u636e\u3002<\/strong><\/p>\n\n\n\n
\u4e0d\u540c\u4e1a\u52a1\u7684\u5355\u4f4d\u4e0d\u4e00\u6837\uff0c\u4f8b\u5982\u5783\u573e\u6e05\u7406\u7684\u95f4\u9694\u9891\u7387\u8f83\u9ad8\u5355\u4f4d\u7528\u5c0f\u65f6\uff0c\u75c5\u6bd2\u68c0\u6d4b\u9891\u7387\u8f83\u4f4e\u5355\u4f4d\u7528\u5929\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/4d9083ad23564d8291a634d42e37b694.jpg\")
<\/figure>\n\n\n\n2.3\u4e1a\u52a1\u4e0a\u62a5\u7684\u4f7f\u7528\u6848\u4f8b-\u65b0\u589e\u7528\u6237\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n
\u4e09\u79cd\u7528\u6237\u5206\u7c7b\uff1a<\/strong><\/p>\n\n\n\n
\u4e3b\u8981\u6839\u636e\u65b0\u589e\u7528\u6237\u7684\u4e1a\u52a1\u4e2a\u6027\u5316\u4e0a\u62a5\u548c\u901a\u7528\u4e0a\u62a5\u548c\u4fe1\u606f\u5c06\u65b0\u589e\u7528\u6237\u5206\u4e3a\uff1a<\/p>\n\n\n\n
A.\u6709\u4e0a\u62a5\u65b0\u589e\u6e20\u9053\u53f7\u7684B.\u6ca1\u6709\u4e0a\u62a5\u65b0\u589e\u6e20\u9053\u53f7\u4f46\u4f7f\u7528\u8fc7\u624b\u7ba1\u7684\u7528\u6237C.\u6ca1\u6709\u4e0a\u62a5\u65b0\u589e\u6e20\u9053\u53f7\u4e5f\u6ca1\u6709\u4f7f\u7528\u8fc7\u624b\u7ba1<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/f06854feb4aa4d5b9d09819e4bda4042.png\")
<\/figure>\n\n\n\nA.\u6709\u4e0a\u62a5\u65b0\u589e\u6e20\u9053\u53f7\u7684\u2014\u2014\u6e20\u9053\u53f7\u4fe1\u606f\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n
\u6848\u4f8b\uff1a\u7528\u6237\u5728\u5e94\u7528\u5e02\u573a\u641c\u7d22\u201c\u53f7\u7801\u9274\u5b9a\u201d\u641c\u5230\u4e86\u624b\u673a\u7ba1\u5bb6\uff0c\u8fd9\u4e2a\u65f6\u5019\u987a\u624b\u4e0b\u8f7d\u4e86\u624b\u7ba1\u3002\u7528\u6237\u5c31\u5e26\u6709\u4e86\u6765\u81ea**\u5e94\u7528\u7528\u5e02\u573a-\u53f7\u7801\u9274\u5b9a\u6e20\u9053\u7684\u8fd9\u6837\u4e00\u4e2a\u6e20\u9053\u3002<\/p>\n\n\n\n
\u4e2d\u53f0\u627f\u63a5\u65b9\u6848\uff1a\u6b64\u65f6\u4e2d\u53f0\u4e0a\u5df2\u7ecf\u914d\u7f6e\u597d\u4e86\u5404\u79cd\u6e20\u9053\u53f7\u7684\u5bf9\u5e94\u6fc0\u6d3b\u5185\u5bb9\u5f39\u7a97\u3002\u7528\u6237\u4e00\u6253\u5f00\u624b\u673a\u7ba1\u5bb6\u6210\u529f\u901a\u4fe1\u540e\u62c9\u53d6\u5230\u4e86\u5bf9\u5e94\u5f39\u7a97\uff0c\u5c31\u4f1a\u5f39\u51fa\u5f15\u5bfc\u7528\u6237\u4f7f\u7528\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b2eda188a7b14795b14019687b0396af.png\")
<\/figure>\n\n\n\nB.\u6ca1\u6709\u4e0a\u62a5\u65b0\u589e\u6e20\u9053\u53f7\u4f46\u4f7f\u7528\u8fc7\u624b\u7ba1\u67d0\u4e2a\u529f\u80fd\u2014\u2014\u529f\u80fd\u884c\u4e3a\u6fc0\u6d3b<\/strong><\/p>\n\n\n\n
\u6848\u4f8b\uff1a\u7528\u6237\u5728\u5b89\u88c5\u4e00\u5468\u5185\u4f7f\u7528\u8fc7\u624b\u7ba1\u7684\u201c\u5e10\u53f7\u98ce\u9669\u76d1\u6d4b\u201d\u529f\u80fd\uff0c\u800c\u540e\u5c31\u4e0d\u518d\u4f7f\u7528\u624b\u7ba1\u3002<\/p>\n\n\n\n
\u4e2d\u53f0\u627f\u63a5\u65b9\u6848\uff1a\u4e00\u65e6\u884c\u4e3a\u6570\u636e\u5339\u914d\u5230\u4e2d\u53f0\u5df2\u7ecf\u914d\u7f6e\u7684\u5916\u90e8\u5f15\u5bfc\u5185\u5bb9\uff0c\u5373\u5bf9\u7528\u6237\u4e0b\u53d1\u3002\u5f62\u5f0f\u6309\u7167\u4f18\u5148\u7ea7-\u5916\u90e8push>\u901a\u77e5\u680f\u6d88\u606f>\u684c\u9762\u56fe\u6807\uff08\u7efc\u5408\u8f6c\u5316\u7387\u4e0e\u7528\u6237\u4f53\u9a8c\u6392\u5e8f\uff09<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/0390c6dc5538419fbdf6ef52194264b2.png\")
<\/figure>\n\n\n\nC.\u6ca1\u6709\u65b0\u589e\u6e20\u9053\u53f7\u4e5f\u6ca1\u6709\u4f7f\u7528\u8fc7\u624b\u7ba1\u2014\u2014\u51b7\u542f\u52a8<\/strong><\/p>\n\n\n\n
\u6848\u4f8b\uff1a\u7528\u6237\u6ca1\u6709\u6e20\u9053\u4fe1\u606f\uff0c\u4e14\u5b89\u88c5\u540e\u4e5f\u6ca1\u6709\u4f7f\u7528\u8fc7\u624b\u7ba1\uff0c\u6216\u8005\u624b\u7ba1\u4e0b\u53d1\u7684\u6fc0\u6d3b\u5185\u5bb9\u4e0d\u611f\u5174\u8da3\u3002\u8fd9\u4e2a\u65f6\u5019\u5c31\u5c06\u4f7f\u7528\u6781\u5149\u7684\u51b7\u542f\u52a8\u65b9\u6848\u3002<\/p>\n\n\n\n
\u4e2d\u53f0\u627f\u63a5\u65b9\u6848\uff1a\u6309\u7167\u624b\u7ba1\u5386\u53f2\u8f6c\u5316\u884c\u4e3a\u6392\u5e8f\uff0c\u5254\u9664\u6389\u7528\u6237\u4e0d\u611f\u5174\u8da3\u7684\u529f\u80fd\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u89e6\u8fbe\u548c\u8f6c\u5316\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/98000ec09aa04be19b88a43bc25b409c.png\")
<\/figure>\n\n\n\n\u6700\u7ec8\u6548\u679c\uff1a<\/strong><\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/3dee56877b4d4c09b766cef6e7f4e631.png\")
<\/figure>\n\n\n\n3\u3001\u4efb\u52a1<\/strong><\/p>\n\n\n\n
\u6709\u4e86\u524d\u4e24\u6b65\u7684\u4e1a\u52a1+\u4e1a\u52a1\u4e0a\u62a5\uff0c\u53ea\u9700\u8981\u8865\u9f50\u4e00\u4e9b\u914d\u7f6e\u5373\u53ef\u751f\u6210\u4efb\u52a1\u3002<\/p>\n\n\n\n
3.1\u4efb\u52a1\u914d\u7f6e\uff1a<\/strong><\/p>\n\n\n\n
\u901a\u8fc7\u63d0\u70bc\u8fd0\u8425\u64cd\u4f5c\u573a\u666f\uff0c\u539f\u6765\u9700\u8981\u5728\u6253\u5305\u5e73\u53f0\uff08\u7d20\u6750\u6253\u5305\uff09\u3001\u4e91\u63a8\u5e73\u53f0\uff08\u914d\u5355\uff09\u3001\u63d0\u6570\u5e73\u53f0\uff08\u7528\u6237\u753b\u50cf\u63d0\u53d6\uff09\u7684\u591a\u5206\u652f\u6d41\u7a0b\u5408\u5165\u5230\u540c\u4e00\u4e2a\u4e00\u7ad9\u5f0f\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b3cdf33d2a2d4a40a7d0d9cc8f339c20.png\")
<\/figure>\n\n\n\n3.2\u4efb\u52a1\u7ec4\uff08abtest\uff09<\/strong><\/p>\n\n\n\n
\u8fd9\u91cc\u7740\u91cd\u4ecb\u7ecdabtest\u7684\u8bbe\u8ba1\u65b9\u6848\uff1a<\/p>\n\n\n\n
\u6781\u5149\u5bf9\u4e8e\u6d41\u91cf\u7684\u5904\u7406\u65b9\u5f0f\u4e5f\u6709\u4e24\u79cd-<\/p>\n\n\n\n
- \u6d41\u91cf\u4e92\u65a5\uff0c\u5148\u9009\u62e9\u6d41\u91cf\u5206\u5c42\uff0c\u540c\u4e00\u5c42\u7684\u6d41\u91cf\u518d\u5206\u6876\uff0c\u540c\u5c42\u4e0d\u540c\u6876\u6d41\u91cf\u4e4b\u95f4\u4e92\u65a5\u3002<\/li>
- \u6d41\u91cf\u6b63\u4ea4\uff0c\u4e0d\u540c\u5c42\u6d41\u91cf\u4e4b\u95f4\u7684\u591a\u6876\u6d41\u91cf\u6b63\u4ea4\u3002\u786e\u4fdd\u5b9e\u9a8c\u7684\u968f\u673a\u6027\u4e5f\u5c31\u662f\u5b9e\u9a8c\u7ed3\u679c\u66f4\u53ef\u4fe1\u3002<\/li><\/ul>\n\n\n\n
\u6700\u7ec8\u5bf9\u6bd4\u5b9e\u9a8c\u7ec4\u5185\u7684\u5173\u6ce8\u6307\u6807\uff0c\u53ef\u4ee5\u53ea\u914d\u7f6e\u5355\u5c42\uff0c\u4e5f\u53ef\u4ee5\u914d\u7f6e\u5355\u6876\uff0c\u7528\u4e8e\u6b63\u5f0f\u9636\u6bb5\u7684\u7a33\u5b9a\u6295\u653e\u3002<\/p>\n\n\n\n
\u66f4\u591a\u6d41\u91cf\u5b9e\u9a8c\u6a21\u578b\u53ef\u4ee5\u53c2\u8003\u7b14\u8005\u6574\u7406\u7684\uff08\u7a7a\u5bf9\u7167\u7ec4\u3001PSM\u6a21\u578b\u3001RDD\u6a21\u578b\u3001\u975e\u4f9d\u4ece\u5b9e\u9a8cTrigger\u3001MBA\u5b9e\u9a8c\u7b49\u8be6\u8ff0\uff09<\/p>\n\n\n\n
\u817e\u8baf\u6587\u6863\u5b9e\u9a8c\u6a21\u578b\u8bc4\u4f30<\/p>\n\n\n\n
https:\/\/docs.qq.com\/sheet\/DZGRrZ01hVHpFaFJv<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/5610b106186441409ba7aca9e87dba09.png\")
<\/figure>\n\n\n\n\u5b9e\u9645\u4f7f\u7528\u793a\u610f\u56fe\uff1a<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/72853c69a4a0409eb89e1561595101e1.png\")
<\/figure>\n\n\n\n4\u3001\u4e0b\u53d1\u901a\u9053<\/strong><\/p>\n\n\n\n
\u4e0b\u53d1\u901a\u9053\uff0c\u5c31\u50cf\u53a8\u623f\u505a\u83dc\uff0c\u901a\u5e38\u6765\u8bf4\u6211\u4eec\u6709\u4e24\u79cd\u9009\u62e9\uff1a\u81ea\u5df1\u7684\u53a8\u623f\u6765\u505a\u83dc\u2014\u2014app\u81ea\u8eab\u901a\u9053<\/strong>\uff0c\u6216\u8005\u81ea\u5df1\u505a\u4e0d\u8fc7\u6765\uff0c\u522b\u4eba\u505a\u7684\u66f4\u5feb\u66f4\u597d\uff0c\u90a3\u6211\u4eec\u4e5f\u53ef\u4ee5\u53bb\u91c7\u8d2d\u522b\u4eba\u505a\u597d\u7684\u83dc\u2014\u2014\u62d3\u5c55\u901a\u9053<\/strong>\u3002<\/p>\n\n\n\n
\u4e0d\u540c\u901a\u9053\u7684\u8d26\u53f7\u4f53\u7cfb\u4e0d\u4e00\u6837\uff0c\u7528\u8d26\u53f7\u5730\u56fe<\/strong>\u6765\u5339\u914d\u62d3\u5c55\u901a\u9053\u7684\u7528\u6237\uff0c\u786e\u4fdd\u89e6\u8fbe\u7684\u6b63\u786e\u6027\u3002<\/p>\n\n\n\n
4.1\u6781\u5149\u96c6\u6210\u6269\u5c55\u901a\u9053<\/strong><\/p>\n\n\n\n
4.1.1\u96c6\u6210\u901a\u9053\u65b9\u6848<\/strong><\/p>\n\n\n\n
\u6781\u5149sdk\u96c6\u6210\u4e86\u591a\u4e2a\u6269\u5c55\u901a\u9053\u80fd\u529b\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u6301\u7eed\u901a\u8fc7\u4ee3\u7406\u670d\u52a1\u4e0e\u63a5\u53e3\u5bf9\u63a5\u7684\u65b9\u5f0f\u4e0e\u5176\u4ed6\u901a\u9053sdk\u6570\u636e\u8fdb\u884c\u5bf9\u63a5\uff0c\u52a8\u6001\u6269\u5c55\u901a\u9053\u89e6\u8fbe\u80fd\u529b\u3002<\/p>\n\n\n\n
- \u624b\u673a\u5382\u5546\u63a8\u9001\u670d\u52a1QueryPushTunnelServer&AndriodManuPushServer-\u901a\u8fc7\u624b\u673a\u5382\u5546\u81ea\u5e26\u7684\u63a8\u9001\u670d\u52a1\u6765\u4e0b\u53d1\u6d88\u606f\uff1b<\/li>
- \u5fae\u4fe1\u5c0f\u7a0b\u5e8f\/\u670d\u52a1\u53f7\u901a\u77e5WeChatAccessServer-\u901a\u8fc7\u5bf9\u63a5\u5c0f\u7a0b\u5e8f\/\u670d\u52a1\u53f7\u540e\u53f0\u4e0b\u53d1\u6d88\u606f\uff1b<\/li>
- \u77ed\u4fe1\u4ee3\u7406\u670d\u52a1MobileMessageServer-\u901a\u8fc7\u8c03\u7528\u7b2c\u4e09\u65b9\u77ed\u4fe1\u670d\u52a1\u6765\u4e0b\u53d1\u77ed\u4fe1\u3002<\/li><\/ul>\n\n\n\n
4.1.2\u96c6\u6210\u901a\u9053\u7684\u4f7f\u7528<\/strong><\/p>\n\n\n\n
\u901a\u5e38\u5728\u4f7f\u7528\u6269\u5c55\u901a\u9053\u7684\u76ee\u7684\u90fd\u662f\u552f\u4e00\u89e6\u8fbe\uff08\u76f8\u5bf9\u5e94\u7684\u662f\u91cd\u590d\u89e6\u8fbe\uff0c\u91cd\u590d\u89e6\u8fbe\u5bb9\u6613\u589e\u52a0\u5378\u8f7d\u98ce\u9669\uff09<\/p>\n\n\n\n
\u6781\u5149\u8bbe\u8ba1\u4e86\u5bf9\u4e8e\u901a\u9053\u8fdb\u884c\u4f18\u5148\u7ea7\u63a7\u5236\uff0c\u6309\u7167\u4f18\u5148\u7ea7\u5c42\u7ea7\u5bf9\u901a\u9053\u8fdb\u884c\u89e6\u8fbe\u6307\u5b9a\uff0c\u4e00\u65e6\u5728\u67d0\u4e00\u5c42\u5b8c\u6210\u4e86\u89e6\u8fbe\uff0c\u4efb\u52a1\u5373\u505c\u6b62\uff0c\u4e0d\u518d\u89e6\u8fbe\u4e0b\u9762\u7684\u901a\u9053\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/58a55df0c72042f8abe138854e8518fb.png\")
<\/figure>\n\n\n\n4.1.3\u6269\u5c55\u901a\u9053\u6548\u679c<\/strong><\/p>\n\n\n\n
\u901a\u8fc7\u6269\u5c55\u901a\u9053\uff0c\u5bf9\u4e0d\u5b58\u6d3b\u7684\u7528\u6237\u89e6\u8fbe\uff08\u6d88\u606f\u9001\u8fbe\uff09\u8fbe\u523045%\u4ee5\u4e0a\u6e17\u900f<\/strong>\uff08\u6e17\u900f\u53d6\u51b3\u4e8e\u5404\u901a\u9053\u80fd\u529b&\u63a5\u5165\u6269\u5c55\u901a\u9053\u6570\u91cf\uff09<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/31816b469da741c9aff85656309cca73.jpg\")
<\/figure>\n\n\n\n4.2\u8d26\u53f7\u56fe\u8c31<\/strong><\/p>\n\n\n\n
\u7531\u4e8e\u6269\u5c55\u901a\u9053\u6d89\u53ca\u901a\u9053\u8f83\u591a\uff0c\u4e0d\u540c\u901a\u9053\u8bc6\u522b\u7528\u6237\u7684id\u4e0d\u4e00\u6837\uff0c\u800c\u6781\u5149\u9700\u8981\u4e00\u5f20\u7edf\u4e00\u7684\u8d26\u53f7\u56fe\u8c31\u6765\u8986\u76d6\u591a\u4e2a\u901a\u9053\u7684\u7528\u6237id\u3002<\/p>\n\n\n\n
4.2.1\u7528\u6237\u552f\u4e00\u8d26\u53f7user-id\uff1a<\/strong><\/p>\n\n\n\n
\u901a\u8fc7\u96c6\u6210\u591a\u4e2a\u901a\u9053\u7528\u6237id\u4fe1\u606f\u7684\u7edf\u4e00user id\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u590d\u5408\u578b\u4ee3\u8868\u4e00\u4e2a\u4eba\u5728\u591a\u4e2a\u901a\u9053\u552f\u4e00\u6027\u8eab\u4efd\u7684id\uff0c\u8fd9\u4e2auid\u7684\u4f9d\u636e\u5c31\u6765\u81ea\u4e0b\u9762\u7684\u8bbe\u5907vid\u548c\u793e\u4ea4aid\u3002\u5c31\u50cf\u6211\u4eec\u7684\u8eab\u4efd\u8bc1\u53ef\u4ee5\u5bf9\u5e94\u9a7e\u7167\u5bf9\u5e94\u62a4\u7167\u5bf9\u5e94\u6e2f\u6fb3\u901a\u884c\u8bc1\u7684\u4e00\u5bf9\u591a\u5173\u7cfb\u3002<\/p>\n\n\n\n
4.2.2\u8bbe\u5907\u8d26\u53f7vid\uff1a<\/strong><\/p>\n\n\n\n
\u901a\u5e38\u6709guid\uff0cimei\uff0coaid\u548cidfa\u3002\u5b8c\u6210\u5bf9\u4e8e\u8054\u76df\u3001\u624b\u673a\u5382\u5546\u5230\u6d88\u606f\u63a8\u9001\u7684\u7528\u6237\u5b9a\u4f4d\u3002<\/p>\n\n\n\n
4.2.3\u793e\u4ea4\u8d26\u53f7account-id\uff1a<\/strong><\/p>\n\n\n\n
\u4f8b\u5982\u5fae\u4fe1\u548cqq\u3002\u5b8c\u6210\u5bf9\u4e8e\u5c0f\u7a0b\u5e8f\/\u670d\u52a1\u53f7\u901a\u77e5\u4e0b\u53d1\u3002\u751a\u81f3\u624b\u673a\u77ed\u4fe1\u4e0b\u53d1\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e523c9bbb7804eb88b95ccf439388bbf.png\")
<\/figure>\n\n\n\n5\u3001\u4f18\u5148\u7ea7\u6a21\u578b<\/strong><\/p>\n\n\n\n
\u4f18\u5148\u7ea7\u786e\u5b9a\u6709\u4e09\u5c42<\/p>\n\n\n\n
5.1rfm\u81ea\u52a8\u6a21\u578b\uff1a<\/strong><\/p>\n\n\n\n
\u901a\u8fc7\u4e0a\u9762\u201c2\u20e3\ufe0f\u4e1a\u52a1\u4e0a\u62a5\u201c\u90e8\u5206\u83b7\u5f97\u7684\u7528\u6237\u4e0a\u62a5\u4fe1\u606f\uff0c\u4e1a\u52a1\u7684\u9891\u7387frequency\u3001\u95f4\u9694recency\u3001\u548c\u6b63\u8d1f\u53cd\u9988monetary\uff0c\u8fdb\u884c\u5355\u4e00\u53d8\u91cf\u5b9e\u9a8c\u3002<\/p>\n\n\n\n
\u786e\u5b9a\u4e1a\u52a1\u4f18\u5148\u7ea7\u4e0e\u7528\u6237\u884c\u4e3a\u5bf9\u5173\u7cfb\uff1a<\/p>\n\n\n\n
- \u95f4\u9694recency\u2014\u2014\u62c6\u5206\u4e3a\u4e09\u4e2a\u89e6\u8fbe\u7a97\u53e3\u671f\uff1a\u51b7\u5374\u671f\uff0c\u8054\u7edc\u671f\uff0c\u633d\u56de\u671f<\/li><\/ul>\n\n\n\n
\u4e1a\u52a1\u4f7f\u7528\u95f4\u9694\u8d8a\u77ed\u7684\u51b7\u5374\u671f\u5e94\u51cf\u5c11\u6253\u6270\uff1b\u95f4\u9694\u9002\u4e2d\u671f\u95f4\uff0c\u4fdd\u6301\u8054\u7edc\uff1b\u633d\u56de\u671f\u589e\u52a0\u8054\u7edc\u3002<\/p>\n\n\n\n
- \u9891\u7387frequency\u2014\u2014\u4e0e\u5fe0\u8bda\u5ea6\u6210\u6b63\u6bd4\uff0c\u8fbe\u62c6\u5206\u4e3a\u5fe0\u8bda&\u666e\u901a\u7528\u6237<\/li><\/ul>\n\n\n\n
\u4e1a\u52a1\u5fe0\u8bda\u5ea6\u9ad8\u7684\u7528\u6237\u51cf\u5c11\u6253\u6270\uff0c\u4e1a\u52a1\u666e\u901a\u7528\u6237\u5c1d\u8bd5\u5176\u4ed6\u529f\u80fd\u89e6<\/p>\n\n\n\n
- \u6d3b\u8dc3\u5929\u6570monetary\u2014\u2014\u4e0d\u901a\u4e1a\u52a1\u504f\u597d\u7684\u7528\u6237\u5bf9\u4e8e\u4e3b\u52a8\u6d3b\u8dc3\u5929\u6570\u6709\u660e\u663e\u5dee\u5f02\uff0c\u62c6\u5206\u4e3a\u4e09\u4e2a\u68af\u961f\uff1a\u9ad8\u9891\u3001\u4e2d\u9891\u3001\u4f4e\u9891<\/li><\/ul>\n\n\n\n
\u9ad8\u9891\u4e1a\u52a1\u4f18\u5148\u63a8\u8350\uff0c\u4e2d\u9891\u4e1a\u52a1\u5176\u6b21\uff0c\u4f4e\u9891\u6700\u4f4e<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e6f2dbb34f604abd8f6050308e382c8a.png\")
<\/figure>\n\n\n\n\u901a\u8fc7\u4e0a\u9762\u7684\u5b9e\u9a8c\u6570\u636e\uff0c\u901a\u8fc7\u5fe0\u8bda\u5ea6\u548c\u89e6\u8fbe\u7a97\u53e3\u53ef\u4ee5\u5212\u5206\u4e3a6\u79cd\u7528\u6237\u805a\u7c7b\uff1a\u5fe0\u8bda\u6d3b\u8dc3\u7528\u6237\u3001\u666e\u901a\u6d3b\u8dc3\u7528\u6237\u3001\u5fe0\u8bda\u7528\u6237\u3001\u666e\u901a\u7528\u6237\u3001\u5fe0\u8bda\u9884\u6d41\u5931<\/p>\n\n\n\n
\u7528\u6237\u3001\u666e\u901a\u9884\u6d41\u5931\u7528\u6237\u3002<\/p>\n\n\n\n
\u6bcf\u79cd\u805a\u7c7b\u63d0\u4f9b\u76f8\u5bf9\u5e94\u7684\u7528\u6237\u81ea\u8eab\u504f\u597d\u529f\u80fd\uff0c\u4fdd\u7559\u7b26\u5408\u547d\u4e2d\u533a\u57df\u7b56\u7565\u5185\u7684\u4efb\u52a1\uff0c\u5254\u9664\u672a\u547d\u4e2d\u4efb\u52a1\u8fdb\u884c\u4e0b\u53d1\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/133590beb35845369b76dd5483d7c348.png\")
<\/figure>\n\n\n\n5.2\u8f6c\u5316\u7387\u5956\u60e9\u6a21\u578b\uff1a<\/strong><\/p>\n\n\n\n
\u6709\u4e86\u4e0a\u97625.1\u7684rfm\u6a21\u578b\u4e4b\u540e\uff0c\u81ea\u52a8\u5316\u7684\u4f18\u5148\u7ea7\u8fbe\u5230\u6700\u4f73\u8f6c\u5316\u7684\u76ee\u7684\u5c31\u6709\u4e86\u5e95\u5c42\u7684\u5b9e\u73b0\u3002<\/p>\n\n\n\n
5.2.1\u4e3a\u4ec0\u4e48\u8981\u505a\u8f6c\u5316\u7387\u5956\u60e9\uff1f<\/strong><\/p>\n\n\n\n
\u8fd9\u65f6\u51fa\u73b0\u4e86\u4e00\u4e2a\u65b0\u95ee\u9898\u3002\u5c31\u662f\u9ad8\u8f6c\u5316\u4e1a\u52a1\u6c38\u8fdc\u83b7\u5f97\u66f4\u9ad8\u6d41\u91cf\uff0c\u4f4e\u8f6c\u5316\u4e1a\u52a1\u6c38\u8fdc\u57ab\u5e95\u3002\u5bf9\u4e8e\u4e1a\u52a1\u4fa7\u65e0\u6cd5\u901a\u8fc7\u201c\u81ea\u8eab\u52aa\u529b\u201d\u8c03\u6574\u4e1a\u52a1\u83b7\u5f97\u660e\u663e\u7684\u9006\u88ad\u3002\u5bf9\u7528\u7528\u6237\u4fa7\u611f\u77e5\u4e5f\u4f1a\u7ecf\u5e38\u6536\u5230\u76f8\u4f3c\u7684\u63a8\u9001\u3002<\/p>\n\n\n\n
\u957f\u6b64\u4ee5\u5f80\uff0c\u4e1a\u52a1\u95f4\u7684\u6d41\u91cf\u53d8\u6210\u201c\u4e00\u6f6d\u6b7b\u6c34\u201c<\/p>\n\n\n\n
5.2.2\u5982\u4f55\u505a\u5956\u60e9\uff1f<\/strong><\/p>\n\n\n\n
\u7b80\u5355\u7684\u8bf4\u201c\u70b9\u51fb\u7387\u63d0\u9ad8\u5f3a\u5956\u52b1\uff0c\u70b9\u51fb\u7387\u4e0b\u964d\u5f31\u60e9\u7f5a\u201d\uff0c\u66dd\u5149-\u70b9\u51fb\u8fd9\u4e00\u5c42\u662f\u4e1a\u52a1\u81ea\u8eab\u6700\u5bb9\u6613\u901a\u8fc7abtest\u53bb\u4f18\u5316\u7684\u4e00\u5c42\uff0c\u6211\u4eec\u7528\u70b9\u51fb\u7387\u4f5c\u4e3a\u6307\u6807\uff0c\u5e2e\u52a9\u52aa\u529b\u7684\u4e1a\u52a1\u9006\u88ad<\/p>\n\n\n\n
\u8ba1\u7b97\u89c4\u5219\u5982\u4e0b\uff1a<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/0a0f2eccf4854924a2197bedaeea29b8.png\")
<\/figure>\n\n\n\n5.2.3\u81ea\u52a8\u5316\u6d41\u91cf\u5206\u914d\u6548\u679c\u5982\u4f55\uff1f<\/strong><\/p>\n\n\n\n
\u6d41\u91cf\u88ab\u76d8\u6d3b-\u539f\u6765\u5934\u90e8\u6548\u5e94\u660e\u663e\u7684\u4e1a\u52a1\uff0c\u53d8\u5f97\u6709\u8d77\u6709\u843d\uff0c\u4e1a\u52a1\u6709\u52a8\u529b\u4e3b\u52a8\u4f18\u5316<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b9c5ba05f5cf43ceb819a46808d35d8c.png\")
<\/figure>\n\n\n\n5.3\u4e1a\u52a1\u4eba\u5de5\u5e72\u9884\uff1a<\/strong><\/p>\n\n\n\n
\u4eba\u5de5\u5bf9\u4e8e\u4e1a\u52a1\u8fdb\u884c\u4f18\u5148\u7ea7\u6309\u7167\u6bd4\u4f8b\u6392\u5e8f\uff0c\u8fd9\u4e00\u5c42\u4f18\u5148\u7ea7\u9ad8\u4e8e\u4e0a\u9762\u4e24\u5c42\u81ea\u52a8\u5316\u6a21\u578b<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/7bcdef471e0b442a86010be3d6c44556.png\")
<\/figure>\n\n\n\n5.4\u5168\u5c40\u98ce\u63a7\uff1a<\/strong><\/p>\n\n\n\n
\u51fa\u4e8e\u7528\u6237\u4f53\u9a8c\uff0c\u548c\u5408\u89c4\u98ce\u9669\u3002\u52a1\u5fc5\u8fdb\u884c\u5168\u5c40\u7ef4\u5ea6\u98ce\u63a7\uff0c\u8fd9\u6837\u5404\u4e2a\u4e1a\u52a1\u4e0d\u9700\u8981\u5173\u5fc3\u548c\u5176\u4ed6\u4e1a\u52a1\u7684\u51b2\u7a81\uff0c\u4e2d\u53f0\u4f1a\u4ece\u5168\u5c40\u53bb\u63a7\u5236\u4f53\u9a8c\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/693b7e07429e4c3e9a717de08ce9320b.png\")
<\/figure>\n\n\n\n5.5\u4f18\u5148\u7ea7\u63a7\u5236\u6548\u679c<\/strong><\/p>\n\n\n\n
5.5.1\u66dd\u5149\u8f6c\u5316\u7387\u63d0\u5347<\/strong><\/p>\n\n\n\n
\u901a\u8fc7\u63d0\u9ad8\u4e86\u89e6\u8fbe\u5bf9\u51c6\u786e\u6027\uff0c\u6700\u7ec8\u63d0\u5347\u4e86\u8fd0\u8425\u5185\u5bb9\u4ece\u66dd\u5149\u5230\u70b9\u51fb\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n
\u4ee5\u624b\u673a\u7ba1\u5bb6\u4e3a\u4f8b\uff0c\u63a5\u5165\u6781\u5149\u524d\u8fd0\u8425\u573a\u666f\u7684\u70b9\u51fb\u7387\u5747\u503c5.16%\u63a5\u5165\u540e\u63d0\u5347\u523010.03%\u63d0\u5347\u5c06\u8fd1\u4e00\u500d\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/48140baa32b14a9887a397fb522305c5.jpg\")
<\/figure>\n\n\n\n5.5.2\u8d1f\u53cd\u9988\u6536\u655b<\/strong><\/p>\n\n\n\n
\u89e3\u51b3\u4e86\u539f\u6765\u4e1a\u52a1\u5404\u81ea\u5f00\u53d1\u5404\u81ea\u89e6\u8fbe\uff0c\u4e00\u53d1\u7248\u672c\u5c31\u6709\u5f88\u591a\u65b0\u4e1a\u52a1\u6d8c\u5411\u7528\u6237\u5bf9\u8d1f\u53cd\u9988\u95ee\u9898\u3002<\/p>\n\n\n\n
\u540c\u65f6\u5728\u5e94\u5bf9\u5408\u89c4\u548c\u4e00\u4e9b\u7279\u6b8a\u8282\u70b9\u7684\u8fd0\u8425\u5185\u5bb9\u63a7\u5236\u8981\u6c42\u4e0a\uff0c\u4e5f\u975e\u5e38\u7075\u6d3b\u3002\u5373\u914d\u5373\u751f\u6548\uff0c\u4e0d\u9700\u8981\u7b49\u7248\u672c\u548c\u5f00\u53d1\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/284a5ea057a0481fbf6ecc0dad9f1c7e.png\")
<\/figure>\n\n\n\n6\u3001\u4e1a\u52a1\u573a\u666f<\/strong><\/p>\n\n\n\n
\u4e0d\u901a\u7684\u4e1a\u52a1\u573a\u666f\u7684\u6837\u5f0f\u6709\u5dee\u522b\uff0c\u80fd\u529b\u652f\u6491\u4e0a\u4e5f\u6709\u5dee\u5f02\u3002<\/p>\n\n\n\n
6.1\u5355\u4e00\u573a\u666f\uff1a<\/strong><\/p>\n\n\n\n
\u987e\u540d\u601d\u4e49\uff0c\u4efb\u52a1\u53ea\u6295\u653e\u5230\u4e00\u4e2a\u573a\u666f\uff0c\u4f8b\u5982\u53ea\u6295\u653epush\u6216\u8005\u53ea\u6295\u653ebanner\u4f4d\u7f6e\u3002\u4e0d\u540c\u4e1a\u52a1\u7684\u6027\u8d28\u4e0d\u4e00\u6837\uff0c\u51b3\u5b9a\u4e86\u5bf9\u5e94\u8fd0\u8425\u7d20\u6750\u7684\u6837\u5f0f\u4e0d\u4e00\u6837\u3002\u4f8b\u5982\u5783\u573e\u6e05\u7406\u504f\u5411\u5de5\u5177\u6837\u5f0f\uff0c\u75c5\u6bd2\u67e5\u6740\u504f\u8b66\u544a\u6837\u5f0f\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/7ffb2decbce248be8d424eafe6476931.png\")
<\/figure>\n\n\n\n6.2\u4e32\u8054\u573a\u666f\uff1a<\/strong><\/p>\n\n\n\n
6.2.1\u4e32\u8054\u573a\u666f\u903b\u8f91\uff1a<\/strong><\/p>\n\n\n\n
\u7b80\u5355\u7684\u8bf4\uff0c\u5c31\u662f\u6839\u636e\u7528\u6237\u5728\u7b2c\u4e00\u4e2a\u573a\u666f\u7684\u51b3\u7b56\uff0c\u51fa\u5bf9\u5e94\u7684\u7b2c\u4e8c\u4e2a\u573a\u666f\uff0c\u751a\u81f3\u7b2c\u4e09\u4e2a\u573a\u666f\u3002\u5728\u4e32\u8054\u7684\u573a\u666f\u4e2d\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u8f6c\u5316\u3002<\/p>\n\n\n\n
\u4f46\u662f\u573a\u666f\u4e4b\u95f4\u6709\u51b7\u5374\u671f\uff0c\u4f8b\u5982\u7528\u6237\u5728\u573a\u666f\u4e00\u70b9\u51fb\u4e86\u8d1f\u53cd\u9988\uff0c\u90a3\u4e48\u573a\u666f\u4e8c\u4f1a\u51b7\u5374\u4e00\u6bb5\u65f6\u95f4\u540e\u518d\u66dd\u5149\uff0c\u4e5f\u53ef\u4ee5\u7ec8\u6b62\u4efb\u52a1\uff0c\u6216\u8df3\u8fc7\u573a\u666f\u4e8c\u8fdb\u5165\u573a\u666f\u4e09\u3002<\/p>\n\n\n\n
\u4efb\u52a1\u4e32\u8054\u80fd\u529b\u76ee\u524d\u5728\u4e1a\u754c\u4e5f\u8f83\u524d\u6cbf\uff08\u5bf9\u4e8e\u4e2d\u53f0\u548c\u5ba2\u6237\u7aef\u7684\u4ea4\u4e92\u8981\u6c42\u8f83\u9ad8\uff0c\u4e5f\u66f4\u9002\u7528\u4e8e\u5f3a\u8fd0\u8425\u8bc9\u6c42\u7684\u573a\u666f\uff09<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/0d161de9c1ab41d6bdc76f8be9259676.png\")
<\/figure>\n\n\n\n6.2.2\u4e32\u8054\u573a\u666f\u6848\u4f8b\uff1a<\/strong><\/p>\n\n\n\n
\u624b\u673a\u7ba1\u5bb6\u5728\u4e0e\u56fd\u5bb6\u53cd\u8bc8\u5408\u4f5c\u201c\u6700\u65b0\u8bc8\u9a97\u6848\u4f8b\u201d\u666e\u53ca\u65f6<\/p>\n\n\n\n
\u2014\u2014\u901a\u8fc7\u66ff\u6362\u201c\u8bc8\u9a97\u9ad8\u98ce\u9669\u4eba\u7fa4\u753b\u50cf\u201d\u56fe\u6807\u3000>\u8be5\u4eba\u7fa4\u901a\u8fc7\u70b9\u51fb\u201c\u8bc6\u7834\u65b0\u8bc8\u9a97\u201d\u56fe\u6807>\u8fdb\u5165\u624b\u673a\u7ba1\u5bb6>\u63a8\u9001\u76f8\u5e94\u8bc8\u9a97\u6848\u4f8b\u6d88\u606f\uff0c\u5b9e\u73b0\u4eba\u7fa4\u79d1\u666e\u3002<\/p>\n\n\n\n
![\"\u4ebf\u7ea7\u6708\u6d3b\u4ea7\u54c1\u8fd0\u8425\uff1a\u4e00\u7ad9\u5f0f\u8fd0\u8425\u4e2d\u53f0\u6253\u9020\"\/](\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/d35ec5495cff4287a73ff12f6aeb7a3c.png\")
<\/figure>\n\n\n\n6.3\u5206\u573a\u666f\u89e6\u8fbe\u6548\u679c<\/strong><\/p>\n\n\n\n
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