{"id":55263,"date":"2022-01-04T20:26:24","date_gmt":"2022-01-04T12:26:24","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=55263"},"modified":"2022-01-04T20:26:27","modified_gmt":"2022-01-04T12:26:27","slug":"%e5%b0%8f%e7%ba%a2%e4%b9%a6cmo%e4%b9%8b%e6%81%92%ef%bc%9a%e5%b0%8f%e7%ba%a2%e4%b9%a6%ef%bc%8c%e5%8c%a0%e5%bf%83%e5%93%81%e7%89%8c%e9%98%b5%e5%9c%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/55263.html","title":{"rendered":"\u5c0f\u7ea2\u4e66CMO\u4e4b\u6052\uff1a\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730"},"content":{"rendered":"\n<p>\u5728\u54c1\u724c\u8425\u9500\u5feb\u901f\u53d1\u5c55\u8fed\u4ee3\u7684\u5f53\u4e0b\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" title=\"\u5c0f\u7ea2\u4e66\" target=\"_blank\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u57fa\u4e8e\u5e73\u53f0\u7528\u6237\u6d1e\u5bdf\u3001\u54c1\u724c\u6210\u957f\u6848\u4f8b\u3001\u5e73\u53f0\u4e0e\u54c1\u724c\u7684\u5171\u521b\u73a9\u6cd5\u7b49\u8981\u7d20\uff0c\u5f62\u6210\u4e86\u4e00\u5957\u54c1\u724c\u8425\u9500\u65b9\u6cd5\u8bba\uff0c\u4e3a\u54c1\u724c\u548c\u7528\u6237\u6784\u5efa\u66f4\u52a0\u6df1\u523b\u7684\u5173\u8054\u3002\u4f5c\u4e3a\u5e74\u8f7b\u4eba\u7684\u751f\u6d3b\u65b9\u5f0f\u5e73\u53f0\u548c\u6d88\u8d39\u51b3\u7b56\u5165\u53e3\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u6b63\u5728\u6210\u5c31\u8d8a\u6765\u8d8a\u591a\u7684\u5320\u5fc3\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/878b7fe4485f42eb9a5a14fc68cd86da.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u4e3a\u54c1\u724c\u6210\u957f\u5bfb\u627e\u5230\u7684\u65b0\u7b54\u6848\u2014\u2014IDEA\u65b9\u6cd5\u8bba\u3002\u8fd9\u4e5f\u662f\u5c0f\u7ea2\u4e66\u9996\u6b21\u9762\u5411\u884c\u4e1a\u53d1\u5e03\u6700\u65b0\u7684\u8425\u9500\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66<\/strong><\/p>\n\n\n\n<p><strong>\u751f\u6d3b\u6f6e\u6d41\u7684\u53d1\u6e90\u5730<\/strong><\/p>\n\n\n\n<p><strong>\u6d88\u8d39\u8d8b\u52bf\u7684\u5b9a\u4e49\u8005<\/strong><\/p>\n\n\n\n<p>\u4e4b\u6052\u4ecb\u7ecd\uff0c\u8fc7\u53bb\u4e00\u5e74\u5185\uff0c\u5c0f\u7ea2\u4e66\u5728\u5185\u5bb9\u7684\u591a\u5143\u6027\u65b9\u9762\u6709\u4e86\u8fdb\u4e00\u6b65\u7684\u62d3\u5c55\u3002\u77e5\u8bc6\u3001\u51fa\u884c\u3001\u6f6e\u6d41\u65f6\u5c1a\u3001\u4f53\u80b2\u7b49\u54c1\u7c7b\u7684\u5185\u5bb9\u90fd\u83b7\u5f97\u4e86\u5feb\u901f\u589e\u957f\uff0c\u5c24\u5176\u662f\u77e5\u8bc6\u7c7b\u5185\u5bb9\uff0c\u5df2\u7ecf\u4e00\u8dc3\u6210\u4e3a\u5c0f\u7ea2\u4e66\u589e\u901f\u6700\u5feb\u3001\u5360\u6bd4\u6700\u9ad8\u7684\u5185\u5bb9\u54c1\u7c7b\u3002\u968f\u7740\u5185\u5bb9\u7684\u591a\u5143\u5316\uff0c\u5c0f\u7ea2\u4e66\u7684\u7528\u6237\u4e5f\u8d8a\u6765\u8d8a\u591a\u5143\u5316\u3002<\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u521b\u59cb\u4eba\u77bf\u82b3\u66fe\u628a\u5c0f\u7ea2\u4e66\u63cf\u8ff0\u4e3a\u201c\u751f\u6d3b\u6f6e\u6d41\u7684\u53d1\u6e90\u5730\u201d\u548c\u201c\u6d88\u8d39\u8d8b\u52bf\u7684\u5b9a\u4e49\u8005\u201d\uff0c\u56e0\u4e3a\u5c0f\u7ea2\u4e66\u4e0a\u7684\u7528\u6237\u7231\u751f\u6d3b\u3001\u4f1a\u751f\u6d3b\u3001\u7231\u5206\u4eab\uff0c\u4ed6\u4eec\u5206\u4eab\u4e86\u5927\u91cf\u8d34\u8fd1\u7528\u6237\u751f\u6d3b\u548c\u6d88\u8d39\u7684\u5185\u5bb9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u5728\u5c0f\u7ea2\u4e66\u805a\u5408\u6210\u4e86\u65b0\u7684\u6f6e\u6d41\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/615a283250c84c129a8c28b284ffc749.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u8fc7\u53bb\u4e00\u5e74\u65f6\u95f4\u91cc\uff0c\u5c0f\u7ea2\u4e66\u7528\u6237\u4eec\u521b\u9020\u4e86\u8bb8\u591a\u65b0\u7684\u6f6e\u6d41\u8d8b\u52bf\u3002\u6bd4\u5982\u201c\u665a\u5b89\u5c0f\u751c\u9152\u201d\u2014\u2014\u5c0f\u7ea2\u4e66\u4e0a\u7684\u8bb8\u591a\u5973\u751f\u7761\u89c9\u4e4b\u524d\u4f1a\u559d\u4e00\u676f\u5c0f\u751c\u9152\uff0c\u4ee5\u653e\u7a7a\u8eab\u5fc3\u7761\u4e2a\u7f8e\u5bb9\u89c9\u3002\u53c8\u6bd4\u5982\u4eca\u5e74\u6d41\u884c\u7684\u201crecycle\u201d\uff08\u518d\u5229\u7528\uff09\u73af\u4fdd\u6d88\u8d39\u8d8b\u52bf\uff0c\u7528\u56de\u6536\u5851\u6599\u74f6\u5236\u6210\u7eff\u8272\u73af\u4fdd\u6f6e\u6d41\u5305\u3001\u7528\u7518\u8517\u505a\u6210\u978b\uff0c\u8ba9\u7528\u6237\u5728\u6d88\u8d39\u7684\u540c\u65f6\u51cf\u5c11\u5bf9\u73af\u5883\u7684\u6d88\u8017\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/604a5397ebe044ad9b7eeef3ba46662f.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684\u6570\u636e\u53ef\u4ee5\u53cd\u6620\u51fa\u8bb8\u591a\u6d88\u8d39\u8d8b\u52bf\uff0c\u5c0f\u7ea2\u4e66\u66fe\u8054\u5408\u5c3c\u5c14\u68ee\u8c03\u7814\u4e863800\u540d\u5c0f\u7ea2\u4e66\u7528\u6237\uff0c\u6df1\u5165\u7814\u7a76\u4e86\u4ed6\u4eec\u751f\u6d3b\u7684\u4ef7\u503c\u53d6\u5411\u548c\u6d88\u8d39\u504f\u597d\u3002\u8c03\u7814\u53d1\u73b0\u5c0f\u7ea2\u4e66\u4e0a\u7684\u7528\u6237\u8ba4\u4e3a\u201c\u54c1\u8d28\u751f\u6d3b\u201d\u5e94\u8be5\u5305\u542b\u5065\u5eb7\u7684\u8eab\u4f53\u3001\u751f\u6d3b\u4e0e\u5de5\u4f5c\u5e73\u8861\u3001\u8db3\u591f\u7684\u81ea\u7531\u548c\u65f6\u95f4\u3001\u4e30\u5bcc\u7684\u5a31\u4e50\u751f\u6d3b\u3001\u81ea\u7531\u53d1\u5c55\u4e2a\u4eba\u5174\u8da3\u7231\u597d\u548c\u9ad8\u54c1\u8d28\u7684\u65e5\u5e38\u6d88\u8d39\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/daf3c7af2c1941e78eda74df60e45cc7.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7528\u6237\u9664\u4e86\u9910\u996e\u98df\u54c1\u3001\u670d\u9970\u7f8e\u5986\u3001\u5bb6\u5c45\u65e5\u7528\u7b49\u65e5\u5e38\u6d88\u8d39\u5916\uff0c\u5728\u65c5\u6e38\u51fa\u884c\u3001\u5fc3\u7406\u5065\u5eb7\u3001\u81ea\u8eab\u6210\u957f\u7b49\u65b9\u9762\u4e5f\u6709\u5f88\u5f3a\u7684\u6d88\u8d39\u610f\u613f\u3002\u4ed6\u4eec\u613f\u610f\u4e3a\u63d0\u5347\u751f\u6d3b\u54c1\u8d28\u505a\u989d\u5916\u6d88\u8d39\uff0c\u5e76\u4e14\u4ed6\u4eec\u613f\u610f\u5c1d\u8bd5\u8d2d\u4e70\u65b0\u54c1\u724c\u7684\u5546\u54c1\u3002\u5728\u6d88\u8d39\u51b3\u7b56\u65b9\u9762\uff0c\u4ed6\u4eec\u8ffd\u6c42\u201c\u7406\u6027\u6d88\u8d39\u201d\uff0c\u9996\u5148\u8003\u8651\u7684\u662f\u4ea7\u54c1\u54c1\u8d28\uff0c\u5176\u6b21\u662f\u6027\u4ef7\u6bd4\u3001\u4ea7\u54c1\u53e3\u7891\u548c\u54c1\u724c\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u4e4b\u6052\u900f\u9732\uff0c\u8bb8\u591a\u7528\u6237\u975e\u5e38\u4f9d\u8d56\u5c0f\u7ea2\u4e66\u7684\u201c\u641c\u7d22\u201d\u529f\u80fd\uff0c\u5f53\u4ed6\u4eec\u5bf9\u67d0\u4ef6\u5546\u54c1\u611f\u5174\u8da3\u65f6\uff0c\u4f1a\u9996\u5148\u53bb\u5c0f\u7ea2\u4e66\u8fdb\u884c\u641c\u7d22\u3002\u5c0f\u7ea2\u4e66\u641c\u7d22\u573a\u666f\u7684\u7528\u6237\u4f53\u9a8c\u4e0d\u540c\u4e8e\u5e38\u89c4\u7684\u641c\u7d22\u4ea7\u54c1\uff0c\u6bd4\u5982\uff0c\u5728\u5e38\u89c4\u7684\u641c\u7d22\u573a\u666f\u4e2d\uff0c\u7528\u6237\u641c\u7d22\u201c\u60c5\u4eba\u8282\u9c9c\u82b1\u54ea\u91cc\u53ef\u4ee5\u4e70\u5230\u201d\uff0c\u4ed6\u4eec\u8fc5\u901f\u627e\u5230\u53ef\u4ee5\u8d2d\u4e70\u60c5\u4eba\u8282\u9c9c\u82b1\u7684\u7f51\u7ad9\uff0c\u4e0d\u4f1a\u505a\u8fc7\u591a\u7684\u505c\u7559\u3002\u800c\u5728\u5c0f\u7ea2\u4e66\u7684\u641c\u7d22\u573a\u666f\u4e0b\uff0c\u7528\u6237\u901a\u5e38\u4f1a\u8fdb\u884c\u6df1\u5ea6\u9605\u89c8\uff0c\u56e0\u4e3a\u5c0f\u7ea2\u4e66\u5e73\u53f0\u805a\u5408\u4e86\u8986\u76d6\u5927\u91cf\u6d88\u8d39\u573a\u666f\u3001\u4ea7\u54c1\u4f7f\u7528\u4f53\u9a8c\u7684UGC\u5185\u5bb9\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u66f4\u597d\u5730\u5224\u65ad\u4e00\u4e2a\u5546\u54c1\u662f\u5426\u201c\u9002\u5408\u81ea\u5df1\u201d\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u641c\u7d22\u201c\u626b\u5730\u673a\u5668\u4eba\u201d\u65f6\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\u5148\u770b\u4e94\u6761\u54c1\u724cA\u76f8\u5173\u7684\u7528\u6237\u5185\u5bb9\uff0c\u518d\u770b\u4e94\u6761\u54c1\u724cB\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u6700\u7ec8\u5224\u5b9a\u51faA\u66f4\u64c5\u957f\u5438\u6bdb\u53d1\uff0c\u9002\u5408\u517b\u5ba0\u7269\u7528\u6237\uff1bB\u64c5\u957f\u5438\u6c64\u6c41\uff0c\u9002\u5408\u517b\u5a03\u5bb6\u5ead\u3002<\/p>\n\n\n\n<p>\u201c\u8fd9\u4e9b\u666e\u901a\u7684\u6d88\u8d39\u8005\u6216KOL\u5206\u4eab\u7684\u5185\u5bb9\u80fd\u591f\u8425\u9020\u51fa\u4e00\u4e2a\u7406\u6027\u7684\u6d88\u8d39\u573a\uff0c\u4ee5\u5e2e\u52a9\u6d88\u8d39\u8005\u505a\u66f4\u9ad8\u6548\u7684\u51b3\u7b56\u3002\u54c1\u724c\u53ef\u4ee5\u5728\u5c0f\u7ea2\u4e66\u6d1e\u5bdf\u65b0\u7684\u6d88\u8d39\u8d8b\u52bf\uff0c\u5e76\u83b7\u5f97\u4e0e\u7528\u6237\u8fdb\u884c\u6df1\u5ea6\u6c9f\u901a\u7684\u673a\u4f1a\u3002\u201d\u4e4b\u6052\u8bf4\u3002<\/p>\n\n\n\n<p><strong>IDEA\u65b9\u6cd5\u8bba<\/strong><\/p>\n\n\n\n<p><strong>\u5f71\u54cd\u6d88\u8d39\u51b3\u7b56\uff0c\u6fc0\u53d1\u8425\u9500\u7075\u611f<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u5e94\u8be5\u5982\u4f55\u501f\u529b\u5c0f\u7ea2\u4e66\u7684\u6f6e\u6d41\u8d8b\u52bf\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u66f4\u597d\u7684\u6c9f\u901a\uff0c\u5e76\u8fdb\u4e00\u6b65\u5f71\u54cd\u4ed6\u4eec\u7684\u6d88\u8d39\u51b3\u7b56\uff1f\u5728\u672c\u5c4a\u91d1\u6295\u8d4f\u4e13\u573a\u4e0a\uff0c\u4e4b\u6052\u9996\u6b21\u53d1\u5e03\u4e86\u5c0f\u7ea2\u4e66\u201cIDEA\u201d\u8425\u9500\u65b9\u6cd5\u8bba\uff0c\u9610\u91ca\u5c0f\u7ea2\u4e66\u5982\u4f55\u53d1\u6325\u81ea\u8eab\u4f18\u52bf\uff0c\u5e2e\u52a9\u54c1\u724c\u6fc0\u53d1\u8425\u9500\u7075\u611f\u3002<\/p>\n\n\n\n<p>\u4e4b\u6052\u8868\u793a\uff1a\u201cIDEA\u662f\u4e00\u4e2a\u5f88\u7f8e\u597d\u7684\u8bcd\uff0c\u6240\u6709\u63a8\u52a8\u4eba\u7c7b\u8fdb\u6b65\u7684\u529b\u91cf\u90fd\u8d77\u6e90\u4e8e\u6700\u521d\u7684\u5ff5\u5934\u548c\u60f3\u6cd5\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/25d6629107f14e01861de159be883115.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66IDEA\u65b9\u6cd5\u8bba\u6838\u5fc3\u5305\u542b\u56db\u4e2a\u8981\u7d20\uff1aInsight\u6d1e\u5bdf\u9700\u6c42\u3001Define\u5b9a\u4e49\u4ea7\u54c1\u3001Expand\u62a2\u5360\u8d5b\u9053\u3001Advocate\u62e5\u62a4\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>01.<\/strong><\/p>\n\n\n\n<p><strong>Insight \u6d1e\u5bdf\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u662f\u57fa\u4e8e\u7528\u6237\u9700\u6c42\u7684\u6d1e\u5bdf\u3002\u5c0f\u7ea2\u4e66\u62e5\u67094300\u4e07+\u5206\u4eab\u8005\uff0c\u4ed6\u4eec\u5728\u751f\u6d3b\u3001\u6d88\u8d39\u7684\u8fc7\u7a0b\u4e2d\u5206\u4eab\u771f\u5b9e\u7684\u4f53\u9a8c\uff0c\u5c0f\u7ea2\u4e66\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u53bb\u627e\u5230\u6700\u65b0\u7684\u6d41\u884c\u8d8b\u52bf\u548c\u7528\u6237\u9700\u6c42\uff0c\u5e76\u4e14\u5728\u5c0f\u7ea2\u4e66\u4e0a\uff0c\u7528\u6237\u7684\u9700\u6c42\u662f\u5206\u5c42\u6b21\u7684\uff0c\u6709\u529f\u80fd\u7c7b\u3001\u60c5\u611f\u7c7b\u548c\u4ef7\u503c\u7c7b\u7b49\u975e\u5e38\u591a\u6837\u5316\u7684\u8868\u8fbe\u3002\u9488\u5bf9\u4e0d\u540c\u7684\u54c1\u7c7b\u548c\u4ea7\u54c1\uff0c\u5c0f\u7ea2\u4e66\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u627e\u51c6\u8d5b\u9053\uff0c\u786e\u8ba4\u4ea7\u54c1\u5e94\u8be5\u4e3b\u6253\u4ec0\u4e48\u6837\u7684\u7528\u6237\u5fc3\u667a\u3002&nbsp;<\/p>\n\n\n\n<p><strong>02.<\/strong><\/p>\n\n\n\n<p><strong>Define \u5b9a\u4e49\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9a\u4e49\u4ea7\u54c1\u3002\u8d1d\u6069\u54a8\u8be2\u4e00\u4e2a\u7814\u7a76\u53d1\u73b0\uff0c89%\u7684CEO\u8ba4\u4e3a\u4ed6\u4eec\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u4e0e\u7ade\u4e89\u516c\u53f8\u76f8\u6bd4\u662f\u6709\u5dee\u5f02\u5316\u7684\uff0c\u4f46\u662f\u53ea\u67098%\u7684\u6d88\u8d39\u8005\u540c\u610f\u8fd9\u4e00\u70b9\u3002\u5bfc\u81f4\u8fd9\u79cd\u8ba4\u77e5\u5dee\u8ddd\u7684\u539f\u56e0\uff0c\u662f\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u8ba4\u77e5\u4e0e\u54c1\u724c\u60f3\u8981\u4f20\u9012\u7684\u8ba4\u77e5\u4e4b\u95f4\u6709\u975e\u5e38\u5927\u7684\u4e0d\u5bf9\u79f0\uff0c\u800c\u5c0f\u7ea2\u4e66\u4e0a\u7684\u54c1\u8d28\u751f\u6d3b\u8fbe\u4eba\u3001\u7528\u6237\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5728\u76ee\u6807\u6d88\u8d39\u8005\u5f53\u4e2d\u627e\u5230\u5e76\u9a8c\u8bc1\u81ea\u5df1\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p><strong>03.<\/strong><\/p>\n\n\n\n<p><strong>Expand \u62a2\u5360\u8d5b\u9053<\/strong><\/p>\n\n\n\n<p>Expand\u4e0d\u4ec5\u662f\u6307\u9500\u91cf\u63d0\u5347\uff0c\u5c0f\u7ea2\u4e66\u66f4\u5728\u610f\u7684\u662f\uff0c\u5728\u54c1\u724c\u4e3b\u6253\u7684\u54c1\u7c7b\u4e2d\u3001\u5728\u7528\u6237\u7684\u5fc3\u667a\u91cc\u6392\u884c\u7b2c\u51e0\uff0c\u4ee5\u53ca\u54c1\u724c\u80fd\u4e0d\u80fd\u62a2\u5230\u8fd9\u4e2a\u8d5b\u9053\uff0c\u80fd\u4e0d\u80fd\u5728\u8fd9\u4e2a\u8d5b\u9053\u62a2\u5230\u524d\u9762\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p><strong>04.<\/strong><\/p>\n\n\n\n<p><strong>Advocate \u62e5\u62a4\u54c1\u724c<\/strong><\/p>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u4e0a\u805a\u5408\u4e86\u5927\u91cf\u7528\u6237\u7684\u4ea7\u54c1\u4f53\u9a8c\u6216\u670d\u52a1\u4f53\u9a8c\u5206\u4eab\uff0c\u5f53\u7528\u6237\u4f7f\u7528\u8fc7\u4ea7\u54c1\u3001\u53d1\u751f\u7f8e\u597d\u4f53\u9a8c\u540e\uff0c\u4ed6\u4eec\u4f1a\u518d\u6b21\u56de\u7ad9\u5206\u4eab\u3001\u8868\u8fbe\u81ea\u5df1\u70ed\u7231\u7684\u6001\u5ea6\uff0c\u8fd9\u610f\u5473\u7740\u7528\u6237\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u7684\u201c\u7c89\u4e1d\u201d\u548c\u62e5\u62a4\u8005\u4e86\u3002<\/p>\n\n\n\n<p>\u4e4b\u6052\u8fd8\u63d0\u5230\uff0c\u8fc7\u53bb\u8425\u9500\u754c\u5e38\u8bf4\u7684\u201c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u201d\u610f\u5473\u7740\u7528\u6237\u7684\u6ee1\u610f\u5ea6\u3001\u590d\u8d2d\u548c\u6b63\u5411\u7684\u7528\u6237\u53e3\u7891\u3002\u5728\u5c0f\u7ea2\u4e66\uff0c\u6d88\u8d39\u8005\u7684\u53e3\u7891\u5f97\u5230\u4e86\u805a\u5408\u3001\u6c89\u6dc0\u548c\u79ef\u7d2f\u3002\u5c0f\u7ea2\u4e66\u662f\u54c1\u724c\u7684\u9635\u5730\uff0c\u53ef\u4ee5\u4e3a\u54c1\u724c\u63d0\u4f9b\u575a\u5b9e\u7684\u6d88\u8d39\u8005\u57fa\u77f3\uff0c\u5c0f\u7ea2\u4e66\u4e0a\u7684\u5185\u5bb9\u662f\u5b9d\u8d35\u7684\u54c1\u724c\u8d44\u4ea7\uff0c\u53ef\u4ee5\u8ba9\u54c1\u724c\u589e\u503c\u5e76\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n<p><strong>\u5c0f\u7ea2\u4e66IDEA\u8425\u9500<\/strong><\/p>\n\n\n\n<p><strong>\u5177\u4f53\u53ef\u4ee5\u600e\u4e48\u73a9\uff1f<\/strong><\/p>\n\n\n\n<p>\u8fc7\u53bb\u4e00\u5e74\u4e2d\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u5728\u5c0f\u7ea2\u4e66\u201c\u8d77\u98de\u201d\u3001\u8d70\u7ea2\u3002\u5728\u91d1\u6295\u8d4f\u5c0f\u7ea2\u4e66\u4e13\u573a\u4e0a\uff0c\u4e4b\u6052\u5206\u4eab\u4e86\u7cbe\u5f69\u7684IDEA\u65b9\u6cd5\u8bba\u6848\u4f8b\u3002<\/p>\n\n\n\n<p><strong>01.<\/strong><\/p>\n\n\n\n<p><strong>BOBBI BROWN\u82ad\u6bd4\u6ce2\u6717 \u5986\u524d\u6a58\u5b50\u971c<\/strong><\/p>\n\n\n\n<p><strong>\u627e\u51c6\u8bc9\u6c42\u3001\u5171\u521b\u4ea7\u54c1\u6635\u79f0\uff0c\u62a2\u5360\u5986\u524d\u54c1\u7c7b\u8d5b\u9053<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/6f7845f1fde24f94971351dea295ac23.jpg\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u5927\u6570\u636e\u53d1\u73b0\uff0c\u201c\u670d\u5e16\u201d\u5df2\u7ecf\u6210\u4e3a\u5e95\u5986\u70ed\u95e8\u8bc9\u6c42\uff0c\u7ad9\u5185\u5927\u91cf\u7b14\u8bb0\u82b1\u5f0f\u6559\u5b66\u201c\u5982\u4f55\u8ba9\u5e95\u5986\u66f4\u670d\u5e16\u201d\uff0c\u7528\u6237\u6025\u9700\u4e00\u6b3e\u4ea7\u54c1\u201c\u62ef\u6551\u5e95\u5986\u670d\u5e16\u96be\u9898\u201d\u3002\u7136\u800c\uff0c\u5e02\u573a\u4e0a\u591a\u6570\u5986\u524d\u4ea7\u54c1\u805a\u7126\u63a7\u6cb9\u3001\u4fee\u9970\u7b49\u529f\u6548\uff0c\u201c\u670d\u5e16\u201d\u8d5b\u9053\u4ecd\u662f\u4e00\u7247\u84dd\u6d77\u3001\u5c1a\u65e0\u660e\u661f\u9009\u624b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/d3ad130440cd4f0b9dc8d34b3c8dd221.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7528\u6237\u4ece\u4ea7\u54c1\u7684\u6a58\u5b50\u6c14\u5473\u53d1\u6563\uff0c\u4eb2\u5207\u5730\u5c06\u5176\u79f0\u4e4b\u4e3a\u201c\u6a58\u5b50\u971c\u201d\uff0c\u4e3a\u4ea7\u54c1\u5e26\u6765\u4e86\u6635\u79f0\u7075\u611f\u3002\u4e3a\u6b64\uff0cBOBBI BROWN\u82ad\u6bd4\u6ce2\u6717\u8d81\u52bf\u91cd\u65b0\u5b9a\u4e49\u4ea7\u54c1\u6635\u79f0\uff0c\u5c0f\u7ea2\u4e66\u5efa\u8bae\u54c1\u724c\u51f8\u663e\u4ea7\u54c1\u5356\u70b9\u2014\u2014\u201c\u670d\u5e16\u738b\u8005\u3001\u5361\u7c89\u6551\u661f\u6a58\u5b50\u971c\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/27fc7d9ae13640c29fb243d66d3d292e.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u6a58\u5b50\u971c\u627e\u5230\u4e86\u4f17\u591a\u4e13\u4e1a\u5316\u5986\u5e08\u548c\u7f8e\u5986\u535a\u4e3b\uff0c\u901a\u8fc7\u4e13\u4e1a\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u5145\u5206\u91ca\u653e\u4ea7\u54c1\u5356\u70b9\uff0c\u5728\u7528\u6237\u5fc3\u91cc\u5efa\u7acb\u8d77\u201c\u535a\u4e3b\u5316\u5986\u5e08\u4eba\u624b\u4e00\u74f6\u201d\u7684\u4e13\u4e1a\u5986\u524d\u4ea7\u54c1\u5370\u8c61\u3002\u968f\u7740\u4e00\u6bb5\u65f6\u95f4\u7684\u79cd\u8349\u517b\u6210\uff0c\u6a58\u5b50\u971c\u65a9\u83b7\u4e86\u7528\u6237\u7684\u4e00\u7247\u597d\u8bc4\uff0c\u201c\u81ea\u6765\u6c34\u201d\u6e90\u6e90\u4e0d\u65ad\uff0c\u5c0f\u7ea2\u4e66\u6210\u529f\u52a9\u529bBobbi Brown\u82ad\u6bd4\u6ce2\u6717\u6253\u9020\u4e86\u7ee7\u201c\u7c89\u5e95\u6db2\u201d\u4e4b\u540e\u7684\u53c8\u4e00\u7206\u6b3e\u661f\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/ce7f45e93d724c64b94294e9ff33f035.jpg\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5728\u8425\u9500\u671f\u95f4\uff0cBobbi Brown\u82ad\u6bd4\u6ce2\u6717\u5728\u5c0f\u7ea2\u4e66\u7ad9\u5185\u7684\u641c\u7d22\u548c\u7b14\u8bb0\u70ed\u5ea6\u5747\u98d9\u5347\u8d8540\u500d\uff0c\u6df1\u53d7\u7528\u6237\u559c\u7231\uff1b\u901a\u8fc7\u8425\u9500\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u5145\u8db3\u7684\u201cEarned Media\u201d\uff08\u8d5a\u5f97\u5a92\u4f53\u3001\u514d\u8d39\u5a92\u4f53\uff09\uff0c\u5927\u5bb6\u4ece\u8ba4\u8bc6\u8fd9\u6b3e\u4ea7\u54c1\u3001\u5230\u88ab\u79cd\u8349\u3001\u518d\u5230\u770b\u5316\u5986\u5e08\u548c\u8fbe\u4eba\u7684\u6d4b\u8bc4\uff0c\u6700\u7ec8\u8fdb\u884c\u6d88\u8d39\u51b3\u7b56\u5b9e\u73b0\u8d2d\u4e70\uff0c\u7528\u6237\u57fa\u4e8e\u4ea7\u54c1\u7684\u7f8e\u597d\u4f53\u9a8c\u548c\u5206\u4eab\u6210\u4e3a\u4e86\u4ea7\u54c1\u7684\u201c\u4ee3\u8a00\u4eba\u201d\u3002<\/p>\n\n\n\n<p>\u53e3\u7891\u8d77\u98de\u7684\u540c\u65f6\uff0c\u6a58\u5b50\u971c\u7ad9\u5916\u9500\u552e\u91cf\u4e5f\u662f\u4e00\u8def\u8d70\u9ad8\uff0c\u7535\u5546\u5e73\u53f0\u641c\u7d22\u540c\u6bd4\u589e\u957f1000\u500d\uff0c\u9500\u91cf\u540c\u6bd4\u6fc0\u589e900\u500d\uff0c\u8fd8\u6709\u5f88\u591a\u7528\u6237\u62ff\u7740\u5c0f\u7ea2\u4e66\u7684\u7b14\u8bb0\u653b\u7565\u524d\u5f80\u54c1\u724c\u4e13\u67dc\uff0c\u6307\u540d\u8d2d\u4e70\u6a58\u5b50\u971c\u3002<\/p>\n\n\n\n<p><strong>02.<\/strong><\/p>\n\n\n\n<p><strong>\u4e50\u51e1 \u95ea\u5149\u9762\u819c<\/strong><\/p>\n\n\n\n<p><strong>\u91cd\u65b0\u5b9a\u4f4d\u62a2\u5360\u201c\u63d0\u4eae\u53bb\u9ec4\u201d\u9762\u819c\u8d5b\u9053\uff0c\u53d1\u73b0\u84dd\u6d77<\/strong><\/p>\n\n\n\n<p>\u4e50\u51e12020\u5e74\u5e95\u63a8\u51fa\u4e3b\u6253VC\u884d\u751f\u7269\u6210\u5206\u7684\u7f8e\u767d\u9762\u819c\u4ea7\u54c1\uff0c\u4f46\u7f8e\u767d\u54c1\u7c7b\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0c\u4e50\u51e1\u4f5c\u4e3a\u65b0\u54c1\u724c\uff0c\u60f3\u8981\u62a2\u5360\u7528\u6237\u89c6\u7ebf\uff0c\u5b9e\u73b0\u7a81\u56f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/7a9dfe5c9fd24491acb02d76a2e298a7.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u57fa\u4e8e\u7ad9\u5185\u7528\u6237\u641c\u7d22\u548c\u7b14\u8bb0\u8bcd\u4e91\uff0c\u5c0f\u7ea2\u4e66\u5e2e\u52a9\u4e50\u51e1\u5206\u6790\u4e86\u7528\u6237\u5728\u5e73\u53f0\u4e0a\u5982\u4f55\u8ba4\u77e5\u201c\u7f8e\u767d\u201d\uff0c\u5e76\u53d1\u73b0\u4e86\u7528\u6237\u7684\u7ec6\u5206\u8bc9\u6c42\uff0c\u5982\u6de1\u6591\u3001\u795b\u75d8\u5370\u3001\u53bb\u9ec4\u63d0\u4eae\u3001\u53bb\u6697\u6c89\u3001\u6297\u6c27\u5316\u7b49\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/1b9b46ca07f84754887fd91cb63f17a8.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u5efa\u8bae\u54c1\u724c\u57fa\u4e8e\u7ade\u4e89\u73af\u5883\u548c\u4ea7\u54c1\u529f\u6548\uff0c\u4ece\u7ec6\u5206\u8bc9\u6c42\u5165\u624b\uff0c\u9009\u62e9\u4e86\u201c\u53bb\u9ec4\u63d0\u4eae\u201d\u8fdb\u884c\u4ea7\u54c1\u6982\u5ff5\u7684\u91cd\u65b0\u6253\u9020\uff0c\u5e76\u8d77\u4e86\u65b0\u7684\u6635\u79f0\u201c\u4e50\u51e1\u95ea\u5149\u9762\u819c\u201d\uff0c\u8f6c\u6362\u4e86\u529f\u6548\u7684\u4e3b\u8981\u6c9f\u901a\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/01\/114685625ebd40afab8c80017face783.png\" alt=\"\u5c0f\u7ea2\u4e66\uff0c\u5320\u5fc3\u54c1\u724c\u9635\u5730\"\/><\/figure>\n\n\n\n<p>\u786e\u5b9a\u4ea7\u54c1\u8425\u9500\u5b9a\u4f4d\u4e4b\u540e\uff0c\u4e50\u51e1\u4ece\u641c\u7d22\u548c\u4fe1\u606f\u6d41\u4e24\u4fa7\u540c\u65f6\u5165\u624b\u3002\u4fe1\u606f\u6d41\u591a\u7ef4\u5ea6\u4ea7\u54c1\u79cd\u8349\uff0c\u5e76\u7528\u6d4b\u8bc4\u3001\u6210\u5206\u5206\u6790\u53bb\u627f\u63a5\u641c\u7d22\u5185\u5bb9\uff0c\u5bf9\u201c\u53bb\u9ec4\u63d0\u4eae\u201d\u9762\u819c\u8bcd\u8fdb\u884cTOP3\u62a2\u4f4d\uff0c\u5f71\u54cd\u7528\u6237\u5fc3\u667a\u8fdb\u884c\u54c1\u724c\u6559\u80b2\uff0c\u4ee5\u5c0f\u9884\u7b97\u62a2\u5360\u7ec6\u5206\u8d5b\u9053\uff0c\u8d77\u5230\u56db\u4e24\u62e8\u5343\u65a4\u7684\u4f5c\u7528\u3002\u4fe1\u606f\u6d41\u7b56\u7565\u5219\u662f\u5e7f\u6cdb\u89e6\u8fbe\u65b0\u5ba2\uff0c\u6253\u9020\u591a\u7bc7\u4e07\u8d5e\u7206\u6587\u3002<\/p>\n\n\n\n<p>\u6700\u7ec8\uff0c\u641c\u7d22\u4fa7\u201c\u53bb\u9ec4\u63d0\u4eae\u9762\u819c\u201d\u4e0b\u6e38\u8bcd\u91cc\u4e50\u51e1\u7684\u4ea7\u54c1\u6392\u540d\u4ece7\u6708\u768410\u540d\u4ee5\u5916\u8fbe\u5230\u4e869\u6708\u7684\u7b2c3\u540d\u3002\u5728\u5c0f\u7ea2\u4e66\u7ad9\u5185\u548c\u7535\u5546\u5e73\u53f0\u4e0a\uff0c\u4e50\u51e1\u95ea\u5149\u9762\u819c\u4e00\u8bcd\u7684\u68c0\u7d22\u91cf\u90fd\u6709\u5de8\u5927\u589e\u957f\uff0c\u4e14\u589e\u957f\u8282\u70b9\u4e00\u81f4\uff0c\u8bc1\u660e\u4e86\u5c0f\u7ea2\u4e66\u7684\u6ea2\u51fa\u6548\u5e94\uff0c\u4e50\u51e1\u4e5f\u501f\u52bf\u95ea\u5149\u9762\u819c\u6210\u529f\u9a76\u5165\u65b0\u84dd\u6d77\uff0c\u5f00\u542f\u54c1\u724c\u65b0\u5f81\u7a0b\u3002<\/p>\n\n\n\n<p><strong>03.<\/strong><\/p>\n\n\n\n<p><strong>\u4e94\u83f1 \u5b8f\u5149MINIEV<\/strong><\/p>\n\n\n\n<p><strong>\u54c1\u724c\u4e2a\u6027\u7115\u65b0\uff0c\u8ba9\u56fd\u4ea7\u65b0\u80fd\u6e90\u8f66\u7115\u53d1\u5b8f\u5149<\/strong><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5df2\u7ecf\u5728\u5927\u4f17\u5fc3\u76ee\u4e2d\u5efa\u7acb\u8ba4\u77e5\u5ea6\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u5982\u4f55\u7115\u65b0\u54c1\u724c\u4e2a\u6027\uff0c\u62a2\u5360\u5e74\u8f7b\u4eba\u7fa4\u5fc3\u667a\uff0c\u662f\u54c1\u724c\u627e\u5230\u589e\u957f\u65b0\u66f2\u7ebf\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p>\u4e94\u83f1\u65b0\u63a8\u51fa\u7684\u5b8f\u5149MINIEV\u662f\u4e00\u6b3e\u5c0f\u5de7\u7684\u7eaf\u7535\u52a8\u65b0\u80fd\u6e90\u8f66\uff0c\u53bb\u5e747\u6708\u63a8\u51fa\u81f3\u4eca\uff0c\u5df2\u7ecf\u8fde\u7eed13\u4e2a\u6708\u7a33\u5c45\u4e2d\u56fd\u65b0\u80fd\u6e90\u5e02\u573a\u9500\u51a0\u3002\u8fd9\u6b3e\u643a\u5e26\u201c\u795e\u8f66\u201d\u8bb0\u5fc6\u70b9\uff0c\u5b9e\u73b0\u8fdb\u4e00\u6b65\u5347\u7ea7\u7684\u4ea7\u54c1\uff0c\u60f3\u8981\u4e3a\u6d88\u8d39\u8005\u62d3\u5c55\u751f\u6d3b\u54c1\u8d28\u63d0\u5347\u7684\u53ef\u80fd\u6027\u3002\u65b0\u8f66\u80fd\u5426\u5f97\u5230\u7528\u6237\u8ba4\u53ef\uff0c\u662f\u51b3\u5b9a\u54c1\u724c\u7115\u65b0\u6210\u8d25\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<figure 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