{"id":55563,"date":"2022-01-06T19:09:18","date_gmt":"2022-01-06T11:09:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=55563"},"modified":"2022-01-06T19:09:43","modified_gmt":"2022-01-06T11:09:43","slug":"%e5%88%98%e6%b6%a6%ef%bc%9astp%e6%88%98%e7%95%a5%e8%90%a5%e9%94%80%e5%ae%9a%e4%bd%8d%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/55563.html","title":{"rendered":"\u5218\u6da6\uff1aSTP\u6218\u7565\u8425\u9500\u5b9a\u4f4d\u6cd5"},"content":{"rendered":"\n

\u5982\u679c\u4f60\u95ee\u4e00\u4e2a\u521b\u4e1a\u8005\uff0c\u4f60\u7684\u516c\u53f8\u662f\u600e\u4e48\u5b9a\u4f4d<\/a><\/span>\u7684\uff1f<\/p>\n\n\n\n

\u4ed6\u56de\u7b54\u8bf4\uff0c\u6211\u4eec\u516c\u53f8\u662f\u5b9a\u4f4d\u5728\u5927\u4f17\u5316\u4e0a\u9762\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u56de\u7b54\uff0c\u9519\u4e86\u5417\uff1f<\/p>\n\n\n\n

\u9519\u4e86\u3002<\/p>\n\n\n\n

\u56e0\u4e3a\uff1a\u5927\u4f17\u5316\u4e0d\u662f\u5b9a\u4f4d\u3002<\/p>\n\n\n\n

\u2014 1 \u2014<\/strong><\/h2>\n\n\n\n

\u6211\u4eec\u4e00\u63d0\u8d77\u201c\u5b9a\u4f4d\u201d\uff0c\u62ff\u9762\u819c\u6765\u8bf4\uff0c\u4f60\u53ef\u80fd\u60f3\u5230\u8865\u6c34\u3001\u4fee\u590d\u3001\u7f8e\u767d\u8fd9\u4e9b\u8bcd\u3002<\/p>\n\n\n\n

\u5176\u5b9e\uff0c\u8fd9\u662f\u628a\u201c\u5b9a\u4f4d\u201d\u8fd9\u4e2a\u8bcd\u7a84\u5316\u4e86\u3002\u5c24\u5176\u5728\u8425\u9500<\/a><\/span>\u9886\u57df\uff0c\u5b83\u88ab\u7a84\u5316\u4e86\u3002<\/p>\n\n\n\n

\u800c\u771f\u6b63\u7684\u5b9a\u4f4d\uff0c\u6709\u4e00\u4e2a\u7cfb\u7edf\u7684\u7406\u8bba\uff0c\u90a3\u5c31\u662f\uff1a<\/p>\n\n\n\n

STP<\/a><\/span>\u7406\u8bba\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u7406\u8bba\uff0c\u662f\u7531\u7f8e\u56fd\u8425\u9500\u5927\u5e08\u83f2\u5229\u6d66\u00b7\u79d1\u7279\u52d2\u53d1\u5c55\u6210\u719f\u7684\uff0c\u662f\u6218\u7565\u8425\u9500\u548c\u54c1\u724c\u5b9a\u4f4d\u7684\u6838\u5fc3\u65b9\u6cd5\u3002<\/p>\n\n\n\n

S\u3001T\u3001P\u8fd9\u4e09\u4e2a\u5b57\u6bcd\uff0c\u5206\u522b\u6307\uff1a<\/p>\n\n\n\n

Segmentation\uff08\u7ec6\u5206\uff09\uff0cTargeting\uff08\u76ee\u6807\uff09\uff0c\u548cPositioning\uff08\u5b9a\u4f4d\uff09\u3002<\/p>\n\n\n\n

\u4ec0\u4e48\u610f\u601d\uff1f<\/p>\n\n\n\n

\u5148\u6765\u770bSegmentation\u3002<\/p>\n\n\n\n

\u7ffb\u8bd1\u6210\u4e2d\u6587\u662f\u7ec6\u5206\uff0c\u533a\u9694\uff0c\u5206\u9694\u7684\u610f\u601d\u3002<\/p>\n\n\n\n

\u4ece\u6211\u4eec\u4e2a\u4eba\u51fa\u53d1\uff0c\u6211\u4eec\u662f\u51e0\u4e4e\u4e0d\u53ef\u80fd\u53d6\u60a6\u6bcf\u4e00\u4e2a\u4eba\u7684\u3002<\/p>\n\n\n\n

\u4e00\u5bb6\u4f01\u4e1a\uff0c\u4e00\u4e2a\u54c1\u724c\u4e5f\u4e00\u6837\uff0c\u662f\u4e0d\u53ef\u80fd\u670d\u52a1\u4e8e\u6240\u6709\u4eba\u7684\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u6211\u4eec\u505a\u54c1\u724c\u5efa\u8bbe\u548c\u5b9a\u4f4d\u7684\u57fa\u672c\u51fa\u53d1\u70b9\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u5982\u679c\u4f60\u662f\u5356\u5927\u7c73\u7684\uff0c\u5356\u76d0\u7684\uff0c\u4ece\u7406\u8bba\u4e0a\u770b\u4f60\u662f\u670d\u52a1\u4e8e\u6240\u6709\u4eba\u3002<\/p>\n\n\n\n

\u4f46\u5bf9\u4e8e\u7edd\u5927\u90e8\u5206\u4ea7\u54c1\u6765\u8bf4\uff0c\u4f60\u53ea\u662f\u505a\u5e02\u573a\u4e2d\u95f4\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n

\u90a3\u4e48\uff0c\u4f60\u5c31\u9762\u4e34\u9009\u62e9\uff0c\u4f60\u8981\u505a\u54ea\u4e00\u90e8\u5206\uff1f<\/p>\n\n\n\n

\u505a\u54ea\u4e00\u90e8\u5206\uff0c\u8fd9\u662f\u6446\u5728\u4f60\u9762\u524d\u7684\u9009\u62e9\u9898\u3002<\/p>\n\n\n\n

\u9898\u6709\u4e86\uff0c\u8fd8\u5f97\u6709\u9009\u9879\u554a\u3002<\/p>\n\n\n\n

\u6240\u4ee5\uff0c\u4f60\u9996\u5148\u8981\u628a\u201c\u9009\u9879\u201d\u90fd\u5217\u51fa\u6765\u3002<\/p>\n\n\n\n

\u5982\u4f55\u628a\u5e02\u573a\u8fd9\u4e2a\u65e0\u9650\u7a7a\u95f4\uff0c\u5212\u5206\u6210\u82e5\u5e72\u9009\u9879\u5462\uff1f<\/p>\n\n\n\n

\u8fd9\u5c31\u662f\u5728\u505aSegmentation\uff0c\u7ec6\u5206\uff0c\u533a\u9694\u3002<\/p>\n\n\n\n

\u6709\u5f88\u591a\u7684\u89d2\u5ea6\uff0c\u65e0\u6570\u7684\u5206\u6cd5\u3002<\/p>\n\n\n\n

\u6211\u4eec\u62ff\u670d\u88c5\u884c\u4e1a\u4e3e\u4f8b\u6765\u770b\u3002<\/p>\n\n\n\n

1\uff09\u6700\u7b80\u5355\u7684\u5206\u6cd5\uff0c\u6309\u7537\u5973\u5206\u3002<\/p>\n\n\n\n

\u6709\u4eba\u505a\u7537\u88c5\uff0c\u6709\u4eba\u505a\u5973\u88c5\u3002<\/p>\n\n\n\n

2\uff09\u6700\u5e38\u89c1\u7684\u5206\u6cd5\uff0c\u6309\u5e74\u9f84\u6bb5\u6765\u7ec6\u5206\u3002<\/p>\n\n\n\n

\u5356\u5973\u88c5\u6709\u4e00\u53e5\u884c\u4e1a\u9ed1\u8bdd\uff0c\u53eb\u201c\u5c11\u6dd1\u201d\u3002\u5c4f\u5e55\u524d\u7684\u8bfb\u8005\uff0c\u5c24\u5176\u662f\u50cf\u6211\u8fd9\u6837\u7684\u7406\u5de5\u7537\u8bfb\u8005\uff0c\u4e0d\u77e5\u9053\u5427\u3002<\/p>\n\n\n\n

\u53cd\u6b63\u6211\u4e4d\u4e00\u542c\uff0c\u8fd9\u4ec0\u4e48\u9ed1\u8bdd\u554a\u3002\u4e0d\u660e\u89c9\u5389\u3002<\/p>\n\n\n\n

\u5176\u5b9e\u5f88\u597d\u7406\u89e3\uff0c\u610f\u601d\u5c31\u662f\u8fd9\u8863\u670d\u662f\u505a\u7ed9\u90a3\u4e9b\u5c11\u5973\u7684\uff0c\u6709\u7740\u6dd1\u5973\u5f62\u8c61\u6c14\u8d28\u7684\uff0c\u8fd9\u53eb\u5c11\u6dd1\u3002<\/p>\n\n\n\n

\u6ca1\u60f3\u5230\u7684\u662f\uff0c\u9664\u4e86\u5c11\u6dd1\uff0c\u7adf\u7136\u8fd8\u6709\u4e2d\u6dd1\uff0c\u548c\u5927\u6dd1……<\/p>\n\n\n\n

\u5c11\u3001\u4e2d\u3001\u5927\uff0c\u662f\u6309\u5e74\u9f84\u5206\u6bb5\uff0c\u8fd9\u5c31\u662f\u628a\u5973\u6027\u4e70\u670d\u88c5\u7684\u5e74\u9f84\u6bb5\u505a\u4e86\u7ec6\u5206\u3002<\/p>\n\n\n\n

3\uff09\u6309\u6d88\u8d39\u80fd\u529b\u505a\u533a\u9694\u3002<\/p>\n\n\n\n

\u6bd4\u5982\uff0c\u4f60\u8bf4\u8981\u505a\u4f4e\u7aef\uff0c\u505a\u4e2d\u7aef\uff0c\u6216\u8005\u505a\u9ad8\u7aef\u3002<\/p>\n\n\n\n

\u8fd9\u5176\u5b9e\u662f\u628a\u5927\u5bb6\u7684\u6d88\u8d39\u80fd\u529b\u505a\u4e86\u533a\u9694\u3002<\/p>\n\n\n\n

\u4e0d\u4ee3\u8868\u4e00\u4e2a\u4eba\u6709\u94b1\u6216\u662f\u6ca1\u94b1\uff0c\u800c\u662f\u4ee3\u8868\u7740\u6d88\u8d39\u610f\u613f\u548c\u80fd\u529b\u3002<\/p>\n\n\n\n

\u6211\u504f\u5411\u4e70\u201c\u597d\uff0c\u4f46\u662f\u8d35\u4e00\u70b9\u201d\u7684\u4ea7\u54c1\uff0c\u53ef\u80fd\u843d\u5728\u4e2d\u7aef\u8fd9\u4e2a\u533a\u57df\uff1b<\/p>\n\n\n\n

\u6211\u5c31\u4e70\u6700\u597d\u7684\uff0c\u8fd9\u53ef\u80fd\u5728\u9ad8\u7aef\u3002<\/p>\n\n\n\n

4\uff09\u6309\u5730\u57df\u3001\u98ce\u683c\u6765\u5206\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u4f60\u4e5f\u53ef\u4ee5\u8bf4\uff0c\u6211\u505a\u975e\u6d32\u5e02\u573a\uff0c\u505a\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n\n\n\n

\u5728\u4e2d\u56fd\u8303\u56f4\u4e4b\u5185\uff0c\u4f60\u8fd8\u53ef\u4ee5\u8bf4\uff0c\u6211\u505a\u6c5f\u6d59\u6caa\u4e00\u5e26\u7684\uff0c\u6216\u8005\u8bf4\u6211\u505a\u897f\u5317\u533a\u57df\u7684\u3002<\/p>\n\n\n\n

\u518d\u6216\u8005\u6211\u4e0d\u505a\u5f53\u4ee3\u98ce\u683c\uff0c\u6211\u505a\u4f20\u7edf\u7684\uff0c\u505a\u6c49\u670d\uff0c\u7b49\u7b49\u3002<\/p>\n\n\n\n

\u8fd9\u4e9b\uff0c\u90fd\u53ebSegmentation\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5047\u8bbe\u81ea\u5df1\u4e0d\u53ef\u80fd\u670d\u52a1\u4e8e\u6240\u6709\u4eba\uff0c\u800c\u4eba\u7c7b\u7684\u9700\u6c42\u662f\u6709\u5dee\u5f02\u7684\uff0c\u662f\u6709\u4e0d\u540c\u7ef4\u5ea6\u7684\u3002<\/p>\n\n\n\n

\u4e8e\u662f\uff0c\u6211\u4eec\u628a\u9700\u6c42segment\uff08\u5206\u6bb5\uff09\uff0c\u6bcf\u4e2a\u7ef4\u5ea6\u90fd\u5206\u3002<\/p>\n\n\n\n

\u2014 2 \u2014<\/strong><\/h2>\n\n\n\n

\u597d\u4e86\uff0c\u4e00\u65e6Segmentation\u4e4b\u540e\uff0c\u7b2c\u4e8c\u4e2a\u53ebTargeting\uff08\u76ee\u6807\uff09\u3002<\/p>\n\n\n\n

Targeting\u7684\u610f\u601d\u662f\uff0c\u65e2\u7136\u5206\u6210\u4e86\u8fd9\u4e48\u591a\u6bb5\uff0c\u4f60\u6253\u7b97\u670d\u52a1\u4e8e\u54ea\u4e00\u6bb5\uff1f<\/p>\n\n\n\n

\u9898\u6709\u4e86\uff0c\u9009\u9879\u4e5f\u6709\u4e86\uff0c\u4f60\u9009\u62e9\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

Targeting\u672c\u8d28\u4e0a\uff0c\u610f\u601d\u5c31\u662f\u9009\u62e9\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u6211\u4eec\u5f3a\u8c03\u8bf4\u201c\u5927\u4f17\u5316\u4e0d\u662f\u5b9a\u4f4d\u201d\u5462\uff1f<\/p>\n\n\n\n

\u56e0\u4e3a\u5927\u4f17\u5316\uff0c\u53ea\u662fTargeting\u3002<\/p>\n\n\n\n

\u5927\u4f17\u5316\u8fd9\u53e5\u8bdd\u80cc\u540e\uff0c\u5df2\u7ecf\u9ed8\u8ba4\u505a\u4e86Segmentation\u4e86\u3002<\/p>\n\n\n\n

\u5177\u4f53\u600e\u4e48\u5206\u7684\uff0c\u6211\u4eec\u5e76\u4e0d\u77e5\u9053\uff0c\u4f46\u53ef\u4ee5\u60f3\u8c61\u5927\u6982\u3002<\/p>\n\n\n\n

\u5982\u679c\u662f\u628a\u4eba\u5206\u6210\u4e86\u5927\u4f17\u548c\u7cbe\u82f1\uff0c\u5176\u5b9e\u4ee3\u8868\u4e86\u6d88\u8d39\u7684\u54c1\u5473\u53ef\u80fd\u6709\u5dee\u522b\uff1b<\/p>\n\n\n\n

\u5927\u4f17\u548c\u571f\u8c6a\uff0c\u53ef\u80fd\u4ee3\u8868\u4e86\u6d88\u8d39\u80fd\u529b\u7684\u5dee\u522b\uff1b<\/p>\n\n\n\n

\u5927\u4f17\u548c\u5c0f\u4f17\uff0c\u4ee3\u8868\u4e86\u751f\u6d3b\u4e60\u60ef\u7684\u5dee\u522b\u3002<\/p>\n\n\n\n

\u4f46\u4e0d\u7ba1\u600e\u4e48\u6837\uff0c\u4f60\u9009\u62e9\u4e86\u5927\u4f17\uff0c\u5c31\u610f\u5473\u7740\u9009\u62e9\u4e86\u670d\u52a1\u4e8e\u8fd9\u4e2a\u4eba\u7fa4\u3002<\/p>\n\n\n\n

\u4f46\u662f\uff0c\u4f60\u8981\u77e5\u9053\uff0c\u8fd9\u4e2a\u9009\u9879\uff0c\u8fd8\u6709\u65e0\u6570\u7684\u4eba\u4e5f\u9009\u4e86\u3002\u4ed6\u4eec\u4e5f\u90fd\u5728\u670d\u52a1\u4e8e\u5927\u4f17\u5316\u3002<\/p>\n\n\n\n

\u6240\u4ee5\uff0c\u4f5c\u4e3a\u4e00\u5bb6\u4f01\u4e1a\uff0c\u5728Targeting\u9009\u62e9\u4e4b\u540e\uff0c\u4f60\u5fc5\u987b\u8981\u627e\u5230\u4f60\u7684Positioning\uff08\u5b9a\u4f4d\uff09\u3002<\/p>\n\n\n\n

\u4f60\u7ad9\u5728\u4ec0\u4e48\u4f4d\u7f6e\uff1f\u7ad9\u5728\u5927\u4f17\u7684\u5bf9\u9762\uff0c\u8fd8\u662f\u7ad9\u5728\u5927\u4f17\u7684\u65c1\u8fb9\uff1f\u670d\u4e8e\u5927\u4f17\u7684\u54ea\u4e2a\u9700\u6c42\uff1f<\/p>\n\n\n\n

\u8fd9\u53eb\u505aPositioning\u3002<\/p>\n\n\n\n

Positioning\uff0c\u5c31\u662f\u4f60\u7684\u5dee\u5f02\u5316\u5b9a\u4f4d\u3002<\/p>\n\n\n\n

\u6bd4\u5982\uff0c\u4f60\u9009\u62e9\u505a\u5927\u4f17\u5316\u7684\u9762\u819c\u3002<\/p>\n\n\n\n

Targeting\u5927\u4f17\uff0c\u4f60\u80af\u5b9a\u6709\u4f60\u7684\u539f\u56e0\uff0c\u53ef\u80fd\u4f60\u89c9\u5f97\u5b83\u57fa\u6570\u5927\uff0c\u800c\u4f60\u6709\u6027\u4ef7\u6bd4\u7684\u80fd\u529b\u548c\u4f18\u52bf\u3002\u4f60\u6253\u7b97\u7528\u5e7f\u544a\u7684\u7b56\u7565\u6765\u505a\uff0c\u7b49\u7b49\u3002<\/p>\n\n\n\n

\u4f60\u4e00\u5b9a\u6709\u4f60\u7684\u539f\u56e0\u9009\u62e9\u4e86\u5927\u4f17\u3002<\/p>\n\n\n\n

\u4f46\u662f\uff0c\u5927\u4f17\u672a\u5fc5\u5c31\u4f1a\u9009\u62e9\u4f60\u3002<\/p>\n\n\n\n

Positioning\uff0c\u5c31\u662f\u7ed9\u522b\u4eba\u4e00\u4e2a\u4e70\u4f60\u9762\u819c\u7684\u7406\u7531\u3002<\/p>\n\n\n\n

\u4f60\u8fd8\u662f\u670d\u52a1\u4e8e\u8fd9\u7fa4\u4eba\uff0c\u4f46\u662f\u4f60\u8981\u7ed9\u4ed6\u4e00\u4e2a\u9009\u62e9\u4f60\u7684\u7406\u7531\u3002<\/p>\n\n\n\n

Targeting\uff0c\u662f\u4f60\u9009\u62e9\u4e86\u4ed6\u3002<\/p>\n\n\n\n

\u800cPositioning\uff0c\u662f\u4ed6\u9009\u62e9\u4e86\u4f60\u3002<\/p>\n\n\n\n

\u2014 3 \u2014<\/strong><\/h2>\n\n\n\n

\u5982\u679c\u628a\u5927\u4f17\u5316\u5f53\u6210\u5b9a\u4f4d\uff0c\u4f60\u5c31\u5ffd\u7565\u4e86\u771f\u6b63\u91cd\u8981\u7684\u5de5\u4f5c\u4e86\u3002<\/p>\n\n\n\n

\u56e0\u4e3a\uff0c\u771f\u6b63\u7684\u95ee\u9898\u6765\u4e86\uff0c\u4ed6\u4e3a\u4ec0\u4e48\u9009\u62e9\u4f60\u5462\uff1f<\/p>\n\n\n\n

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\u8fd9\u4e5f\u53ef\u4ee5\u3002<\/p>\n\n\n\n

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\u8fd9\u5c31\u662f\u4f60\u7684Positioning\uff0c\u77e5\u9752\u6587\u5316\u3002<\/p>\n\n\n\n

\u6700\u540e\u7684\u8bdd<\/p>\n\n\n\n

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Segmentation, Targeting, Positioning.<\/p>\n\n\n\n

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\u4f60\u60f3\u670d\u52a1\u4e8e\u8c01\uff1f<\/p>\n\n\n\n

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