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1\uff09\u5e94\u7528\u5546\u5e97\u4e0b\u8f7d<\/strong>\u3002<\/p>\n\n\n\n

\u5728PC\u65f6\u4ee3\uff0c\u5927\u5bb6\u4e0b\u8f7d\u4e00\u4e2a\u5e94\u7528\u8fd8\u53ef\u4ee5\u641c\u7d22\u5b98\u7f51\uff0c\u6216\u8005\u7b2c\u4e09\u65b9\u8d44\u6e90\u7ad9\u8fdb\u884c\u4e0b\u8f7d\uff0c\u4f46\u662f\u8fdb\u5165\u5230\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u5e94\u7528\u5546\u5e97\u51e0\u4e4e\u662f\u5927\u5bb6\u4e0b\u8f7d\u5e94\u7528\u7684\u552f\u4e00\u6e20\u9053\u3002\u5728\u5e94\u7528\u5546\u5e97\uff0c\u8981\u8ba9\u81ea\u5df1\u7684\u5e94\u7528\u66dd\u5149\uff0c\u9664\u4e86\u7528\u6237\u7684\u4e3b\u52a8\u641c\u7d22\u5916\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5728\u5e94\u7528\u5546\u5e97\u8fdb\u884c\u4ed8\u8d39\u63a8\u5e7f\u3002\u5f88\u591a\u5e94\u7528\u5546\u5e97\u90fd\u6709\u81ea\u5df1\u7684\u4ed8\u8d39\u63a8\u5e7f\u4f53\u7cfb\u7684\uff0c\u50cfApp Store\u3001Google Play\u3001\u5c0f\u7c73\u5e94\u7528\u5546\u5e97\u3001\u534e\u4e3a\u5e94\u7528\u5546\u5e97\u7b49\u3002<\/p>\n\n\n\n

\u9664\u4e86\u4ed8\u8d39\u63a8\u5e7f\uff0c\u8fd8\u6709\u4e00\u7c7b\u5de5\u5177\u53ef\u4ee5\u4f7f\u7528\uff0c\u5c31\u662fASO\uff08App Store Optimization\uff0c\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff09\uff0c\u5b83\u7684\u6307\u8d23\u5c31\u662f\u63d0\u5347\u4f60\u7684app\u5728\u5404\u4e2a\u5e94\u7528\u5546\u5e97\u7684\u6392\u884c\u699c\u6392\u540d\u548c\u641c\u7d22\u7ed3\u679c\u6392\u540d\u3002\u5177\u4f53\u7684\u64cd\u4f5c\u5c31\u4e0d\u8bf4\u4e86\uff0c\u5e02\u573a\u4e0a\u6709\u5927\u91cf\u7684\u5de5\u5177\u548c\u516c\u53f8\u4f1a\u63d0\u4f9b\u8fd9\u7c7b\u670d\u52a1\u3002<\/p>\n\n\n\n

2\uff09SEO\u548cSEM\u3002<\/p>\n\n\n\n

SEO\u5373Search Engine Optimization\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff1bSEM\u662fSearch Engine Marketing\uff0c\u641c\u7d22\u5f15\u64ce\u8425\u9500\u3002\u8fd9\u4e24\u7c7b\u65b9\u6cd5\u524d\u8005\u662f\u5229\u7528\u641c\u7d22\u5f15\u64ce\u7684\u89c4\u5219\u63d0\u9ad8\u7f51\u7ad9\u5728\u6709\u5173\u641c\u7d22\u5f15\u64ce\u5185\u7684\u81ea\u7136\u6392\u540d\uff0c\u540e\u8005\u662f\u5229\u7528\u641c\u7d22\u5f15\u64ce\uff0c\u5728\u7528\u6237\u641c\u7d22\u4fe1\u606f\u7684\u65f6\u5019\u6240\u505a\u7684\u8425\u9500\u6d3b\u52a8\u3002\u6bd4\u5982\u5728\u624b\u673a\u767e\u5ea6\u641c\u7d22\u4eca\u65e5\u5934\u6761\uff0c\u4f60\u4f1a\u770b\u5230\u5b9a\u5236\u5316\u7684\u4eca\u65e5\u5934\u6761\u7684\u54c1\u724c\u9875\u9762\u3002\u4f46\u662f\u8bf4\u5f97\u66f4\u76f4\u89c2\u4e00\u70b9\uff0c\u56fd\u5185\u7684SEM\u5c31\u53ef\u4ee5\u7406\u89e3\u6210\u767e\u5ea6\u7684\u201c\u7ade\u4ef7\u6392\u540d\u201d\u3002\u8fd9\u4e24\u70b9\u90fd\u662f\u505a\u589e\u957f\u5fc5\u5907\u7684\u624b\u6bb5\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u501a\u8d56\u641c\u7d22\u8fdb\u884c\u63a8\u5e7f\u7684\u4ea7\u54c1\u548c\u4f01\u4e1a\u3002\u5f53\u7136\u4e92\u8054\u7f51\u4eba\u5bf9\u8fd9\u4e24\u70b9\u90fd\u592a\u719f\u4e86\uff0c\u6709\u5f88\u591a\u5e73\u53f0\u548c\u5de5\u5177\uff0c\u53ef\u4ee5\u81ea\u884c\u641c\u7d22\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u4f1a\u6d89\u53ca\u5230\u5e7f\u544a\u5e73\u53f0\u7684\u8ba1\u8d39\u65b9\u5f0f\uff0c\u5e38\u7528\u7684\u6709\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/p>\n\n\n\n

1. CPA\uff08Cost per Action\uff09\u2014\u2014\u6839\u636e\u6bcf\u4e2a\u8bbf\u95ee\u8005\u5bf9\u7f51\u7edc\u5e7f\u544a\u6240\u91c7\u53d6\u7684\u884c\u52a8\u6536\u8d39\uff0c\u8fd9\u91cc\u7684\u201c\u884c\u52a8\u201d\u53ef\u4ee5\u6307\u4e00\u6b21\u4ea4\u6613\u3001\u4e00\u4e2a\u6ce8\u518c\u3001\u4e00\u6b21\u70b9\u51fb\u6216\u8005\u4e00\u6b21\u4e0b\u8f7d\uff1b<\/p>\n\n\n\n

2. CPS \uff08Cost Per Sale\uff09\u2014\u2014\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6536\u8d39\uff1b<\/p>\n\n\n\n

3. CPC\uff08Cost Per Click\uff09\u2014\u2014\u5c31\u662f\u6309\u6bcf\u6b21\u70b9\u51fb\u6765\u6536\u8d39\uff1b<\/p>\n\n\n\n

4. CPT\uff08Cost Per Time\uff09\u2014\u2014\u6309\u7528\u6237\u4f7f\u7528\u65f6\u957f\u6216\u4f7f\u7528\u5468\u671f\u6536\u8d39\u3002\u8fd9\u79cd\u6a21\u5f0f\u591a\u7528\u5728\u6e38\u620f\u8bd5\u73a9\u4e0a\uff0c\u53ef\u4ee5\u675c\u7edd\u5237\u6d41\u91cf\u3001\u6fc0\u6d3b\u4f5c\u5f0a\u7b49\u73b0\u8c61\uff0c\u662f\u6bd4\u8f83\u771f\u5b9e\u6709\u6548\u7684\u8425\u9500\u65b9\u5f0f\uff1b<\/p>\n\n\n\n

5. CPM\uff08Cost Per Mille\uff09\u2014\u2014\u6307\u5e7f\u544a\u6bcf\u66dd\u51491000\u6b21\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n

3\uff09\u4e92\u8054\u7f51\u6d41\u91cf\u5e73\u53f0\u3002\u6bd4\u5982\u817e\u8baf\u7684\u5e7f\u70b9\u901a\uff0c\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u670b\u53cb\u5708\u7b49\u573a\u666f\u8fdb\u884c\u6295\u653e\uff0c\u6216\u8005\u5b57\u8282\u8df3\u52a8\u7684\u5de8\u91cf\u5f15\u64ce\uff0c\u5728\u6296\u97f3\u7b49\u5b57\u8282\u7cfbapp\u4e0a\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u3002\u6b64\u5916\u8fd8\u6709\u4e00\u7c7b\u5e7f\u544a\u5e73\u53f0\uff0c\u4f8b\u5982\u7f51\u76df\uff0c\u5728PC\u7aef\u548c\u79fb\u52a8\u7aef\u7684\u60ac\u6d6e\u8df3\u52a8\u7684\u5c0f\u5e7f\u544a\uff0c\u53ef\u80fd\u90fd\u6765\u81ea\u7f51\u76df<\/p>\n\n\n\n

4\uff09\u624b\u673a\u9884\u88c5\u3002\u624b\u673a\u9884\u88c5\u4e00\u822c\u6307\u624b\u673a\u51fa\u5e38\u65f6\u81ea\u5e26\u7684\u4e00\u4e9b\u8f6f\u4ef6\uff0c\u5b83\u5df2\u7ecf\u662f\u4e00\u4e2a\u6bd4\u8f83\u6210\u719f\u7684\u884c\u4e1a\u4e86\uff0c\u4e5f\u662fapp\u63a8\u5e7f\u7684\u91cd\u8981\u65b9\u5f0f\u3002\u5982\u679c\u8981\u505a\u624b\u673a\u9884\u88c5\uff0c\u4f60\u9700\u8981\u6709\u4e00\u4e2a\u5c0f\u56e2\u961f\u53bb\u548c\u624b\u673a\u5382\u5546\u4eec\u53bb\u6253\u4ea4\u9053\uff0c\u751a\u81f3\u8fd8\u6709\u82af\u7247\u5546\u3002\u8fd9\u90e8\u5206\u6211\u4e0d\u592a\u61c2\uff0c\u5c31\u7b80\u7565\u63d0\u4e00\u4e0b\u5427\u3002<\/p>\n\n\n\n

5\uff09\u4f20\u7edf\u5e7f\u544a\u6e20\u9053\u3002\u8fd9\u90e8\u5206\u5c31\u66f4\u597d\u7406\u89e3\u4e86\uff0c\u7535\u89c6\u5e7f\u544a\u3001\u516c\u4ea4\u5730\u94c1\u5e7f\u544a\u3001\u7535\u68af\u5e7f\u544a\uff0c\u53cd\u6b63\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u548c\u67d0\u7c7b\u5e7f\u544a\u4eba\u7fa4\u5b9a\u4f4d\u4e00\u81f4\u7684\u8bdd\uff0c\u4f60\u5c31\u53ef\u4ee5\u53bb\u6295\u4e86\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u5c31\u662f\u5bf9\u4ed8\u8d39\u6d41\u91cf\u7684\u603b\u7ed3\uff0c\u603b\u4f53\u8bf4\u6765\uff0c\u4ed8\u8d39\u6d41\u91cf\u8fd8\u662f\u6bd4\u8f83\u7a33\u59a5\u7684\uff0c\u6295\u5165\u4ea7\u51fa\u7684\u9884\u671f\u6bd4\u8f83\u7a33\u5b9a\uff0c\u73a9\u6cd5\u4e5f\u6bd4\u8f83\u6210\u719f\u56fa\u5b9a\uff0c\u56e0\u6b64\u6709\u94b1\u548c\u4eba\uff0c\u8fd9\u4e8b\u5c31\u53ef\u4ee5\u5e72\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u514d\u8d39\u6d41\u91cf<\/h2>\n\n\n\n

\u8fd9\u662f\u589e\u957f\u4ea7\u54c1\u5e72\u7684\u5927\u90e8\u5206\u5de5\u4f5c\u4e86\uff0c\u5c31\u662f\u901a\u8fc7\u4ea7\u54c1\u624b\u6bb5\uff0c\u5c06\u83b7\u53d6\u6d41\u91cf\u7684\u65b9\u6cd5\u5b9e\u73b0\uff0c\u6216\u8005\u662f\u5de5\u5177\u5316\u3002\u8fd9\u91cc\u9762\u7684\u65b9\u6cd5\u5927\u591a\u662f\u901a\u8fc7\u793e\u4ea4\u88c2\u53d8\u7684\u65b9\u5f0f\u5b9e\u73b0\uff0c\u800c\u4e14\u65b0\u73a9\u6cd5\u5c42\u51fa\u4e0d\u7a77\u3002\u4e00\u822c\u65b0\u7684\u73a9\u6cd5\u51fa\u6765\u4ee5\u540e\uff0c\u8fc5\u901f\u88ab\u5176\u4ed6\u4ea7\u54c1\u590d\u5236\uff0c\u5927\u4f17\u7684\u65b0\u9c9c\u611f\u4e5f\u4f1a\u9010\u6e10\u892a\u53bb\uff0c\u6d3b\u52a8\u7684\u6548\u679c\u4e5f\u4f1a\u6162\u6162\u8d8b\u4e8e\u5e73\u7a33\u3002\u884c\u8bdd\u5c31\u662f\u7528\u6237\u5df2\u7ecf\u88ab\u6d17\u4e00\u8f6e\u63a5\u4e00\u8f6e\u4e86\u3002<\/p>\n\n\n\n

1\uff09\u8001\u5e26\u65b0\u3002\u8fd9\u662f\u6700\u666e\u904d\u7684\u73a9\u6cd5\u4e86\uff0c\u901a\u8fc7\u7ed9\u4e88\u8001\u7528\u6237\u4e00\u5b9a\u7684\u5229\u76ca\uff0c\u6fc0\u52b1\u4ed6\u5c06\u4ea7\u54c1\u5206\u4eab\u7ed9\u8fd8\u6709\uff0c\u4ece\u800c\u62c9\u65b0\u7684\u65b9\u6cd5\u3002\u6bd4\u5982\u505a\u4e00\u4e2a\u6d4b\u8bc4\uff0c\u8981\u8f6c\u53d1\u6d77\u62a5\u7ed9\u670b\u53cb\u624d\u80fd\u770b\u6d4b\u8bc4\u7ed3\u679c\uff0c\u6216\u8005\u662f\u9080\u8bf7\u597d\u53cb\uff0c\u8d60\u9001\u4f18\u60e0\u5238\u4e4b\u7c7b\u7684\u3002<\/p>\n\n\n\n

2\uff09\u62fc\u56e2\u3002\u62fc\u56e2\u4e5f\u662f\u4e00\u7c7b\u6700\u5e38\u7528\u7684\u62c9\u65b0\u65b9\u6cd5\u3002\u628a\u62fc\u56e2\u73a9\u7684\u6700\u597d\u7684\u5f53\u5c5e\u62fc\u591a\u591a\u3002\u5f53\u7136\u73b0\u5728\u7528\u6237\u5bf9\u4e8e\u62fc\u56e2\u7684\u6001\u5ea6\u4e5f\u6bd4\u8f83\u5e73\u6de1\u4e86\uff0c\u9700\u8981\u6709\u66f4\u52a0\u5438\u5f15\u4eba\u7684\u5229\u76ca\u70b9\u624d\u80fd\u6fc0\u8d77\u5f00\u56e2\u7684\u6b32\u671b\u3002\u53e6\u5916\u62fc\u56e2\u8fd8\u4f1a\u884d\u751f\u51fa\u5f88\u591a\u5176\u4ed6\u7684\u73a9\u6cd5\uff0c\u6bd4\u5982\u51e0\u4eba\u62fc\u6210\u540e\u4e00\u4eba\u968f\u673a\u514d\u5355\u7b49\u3002<\/p>\n\n\n\n

3\uff09\u5206\u9500\u3002\u5206\u9500\u548c\u62fc\u56e2\u90fd\u5c5e\u4e8e\u8001\u5e26\u65b0\u7684\u4e00\u79cd\uff0c\u53ea\u662f\u6bd4\u8f83\u81ea\u6210\u4f53\u7cfb\u6240\u4ee5\u5e38\u5355\u72ec\u6765\u8bf4\u3002\u4e92\u8054\u7f51\u505a\u5206\u9500\u8fd8\u662f\u8981\u6ce8\u610f\u5408\u6cd5\u6027\u7684\u3002\u56fd\u5bb6\u89c4\u5b9a\u4e09\u7ea7\u4ee5\u4e0a\u5206\u9500\u5c5e\u4e8e\u8fdd\u6cd5\uff0c\u4e5f\u540c\u6837\u9002\u7528\u4e8e\u4e92\u8054\u7f51\u4ea7\u54c1\u3002\u4e00\u822c\u6211\u4eec\u5c31\u505a\u5230\u4e09\u7ea7\uff0c\u4e09\u7ea7\u4ee5\u4e0a\u5c31\u662f\u4f20\u9500\u4e86\u3002\u5206\u9500\u4e00\u822c\u9700\u8981\u5efa\u7acb\u4ee3\u7406\u4f53\u7cfb\uff0c\u4ea7\u54c1\u4e0a\u4e5f\u4f1a\u590d\u6742\u4e9b\uff0c\u6bd4\u5982\u5c42\u7ea7\u548c\u5206\u6da6\u4f53\u7cfb\u3002<\/p>\n\n\n\n

4\uff09\u780d\u4ef7\u548c\u52a9\u529b\u3002\u6211\u4eec\u5728\u643a\u7a0b\u4e70\u706b\u8f66\u7968\u65f6\uff0c\u8fd8\u6709\u62fc\u591a\u591a\u7684\u780d\u4e00\u5200\u90fd\u662f\u6b64\u7c7b\u3002\u8fd9\u7c7b\u7684\u6d3b\u52a8\u901a\u8fc7\u597d\u53cb\u7684\u52a9\u529b\uff0c\u65f6\u95f4\u4e0d\u540c\u9636\u68af\u7a0b\u5ea6\u7684\u4f18\u60e0\u3002<\/p>\n\n\n\n

5\uff09\u5546\u57ce\u3001\u79ef\u5206\u4e0e\u4efb\u52a1\u4f53\u7cfb\u3002\u79ef\u5206\u901a\u5e38\u53ef\u4ee5\u4f5c\u4e3a\u62c9\u65b0\u7684\u5956\u52b1\uff0c\u5546\u57ce\u5219\u7528\u6765\u6d88\u8017\u79ef\u5206\u3002\u505a\u79ef\u5206\u4f53\u7cfb\u65f6\u4e00\u5b9a\u8981\u8bbe\u8ba1\u597d\u751f\u6210\u79ef\u5206\u548c\u6d88\u8017\u79ef\u5206\u7684\u673a\u5236\uff0c\u4ee5\u53ca\u79ef\u5206\u548c\u5b9e\u7269\u7684\u5151\u6362\u6bd4\u7387\u3002\u4efb\u52a1\u4e5f\u662f\u914d\u5408\u7740\u5176\u4ed6\u88c2\u53d8\u624b\u6bb5\u4e00\u5757\u7684\uff0c\u5b83\u7684\u5b9a\u4f4d\u4e5f\u662f\u6bd4\u8f83\u9760\u8fd1\u4e8e\u7559\u5b58\u3002\u6bd4\u5982\u7b7e\u5230\u6253\u5361\u3001\u5206\u4eab\u5f97\u79ef\u5206\uff0c\u6216\u8005\u5176\u4ed6\u67d0\u4e2a\u6307\u5b9a\u7684\u52a8\u4f5c\u3002<\/p>\n\n\n\n

6\uff09\u4f18\u60e0\u5238\u3002\u4f18\u60e0\u5238\u53ef\u4ee5\u7528\u5728\u62c9\u65b0\u4e0a\uff0c\u6bd4\u5982\u65b0\u4eba\u793c\u5305\uff0c\u6216\u8005\u4f5c\u4e3a\u8001\u5e26\u65b0\u7684\u5229\u76ca\u6fc0\u52b1\u3002<\/p>\n\n\n\n

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