{"id":56221,"date":"2022-01-13T17:00:26","date_gmt":"2022-01-13T09:00:26","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=56221"},"modified":"2022-01-13T17:00:28","modified_gmt":"2022-01-13T09:00:28","slug":"b2b%e5%b8%82%e5%9c%ba%e4%ba%ba%ef%bc%8c%e5%88%ab%e7%84%a6%e8%99%91%ef%bd%9c%e6%97%b6%e5%85%89%e7%ac%94%e8%ae%b0%e7%b0%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/56221.html","title":{"rendered":"B2B\u5e02\u573a\u4eba\uff0c\u522b\u7126\u8651\uff5c\u65f6\u5149\u7b14\u8bb0\u7c3f"},"content":{"rendered":"\n<p>\u524d\u6bb5\u65f6\u95f4\u6709\u7bc7\u5199CMO\u7126\u8651\u7684\u6587\u7ae0\u5728\u670b\u53cb\u5708\u5e7f\u6cdb\u88ab\u8f6c\u53d1\uff0c\u4e5f\u6709\u51e0\u4e2a\u670b\u53cb\u5355\u72ec\u53d1\u7ed9\u6211\uff0c\u95ee\u600e\u4e48\u770b\u3002<\/p>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u75ab\u60c5\u8fdb\u5165\u7b2c\u4e09\u5e74\uff0c\u773c\u89c1\u7684\u5404\u79cd\u4e0d\u786e\u5b9a\uff0c\u6ca1\u6709\u4eba\u4e0d\u7126\u8651\u3002\u6211\u4e0d\u77e5\u9053\u540e\u7eed\u8fd8\u6709\u6ca1\u6709\u300aCEO\u7684\u7126\u8651\u300b\u3001\u300a\u9500\u552e\u603b\u76d1\u7684\u7126\u8651\u300b\u7cfb\u5217&#8230;\u5982\u679c\u6709\uff0c\u6700\u597d\u4e5f\u80fd\u5199\u5199\u5982\u4f55\u5e94\u5bf9\u3002<\/p>\n\n\n\n<p>\u8bdd\u8bf4\u56de\u6765\uff0c\u5982\u679c\u771f\u6709CMO\u7684\u7126\u8651\uff0c\u4e5f\u662f\u6df1\u53d7\u4e0b\u9762\u51e0\u4e2a\u8bf4\u6cd5\u7684\u5f71\u54cd\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n<p><strong>1. 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b8%82%e5%9c%ba%e4%ba%ba\" title=\"\u5e02\u573a\u4eba\" target=\"_blank\">\u5e02\u573a\u4eba<\/a><\/span>\u7684\u89d2\u8272\u5e94\u8be5\u662fCEO\u8eab\u8fb9\u7684\u519b\u5e08\uff0cadvisor\u3002<\/strong><\/p>\n\n\n\n<p><strong>CMO\u62e5\u6709\u5e02\u573a\u6d1e\u5bdf\u3001\u884c\u4e1a\u89c2\u70b9\u3002<\/strong>\u4ed6\u4eec\u4e86\u89e3\u884c\u4e1a\u7684\u52a8\u6001\uff0c\u77e5\u9053\u5982\u4f55\u7ef4\u62a4\u54c1\u724c\u7684\u4e00\u81f4\u6027\uff0c\u5584\u4e8e\u4ece\u9700\u6c42\u51fa\u53d1\u770b\u4ea7\u54c1\u4e0e\u670d\u52a1\u662f\u5426\u662f\u5ba2\u6237\u60f3\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u975e\u8981\u591a\u4e00\u89c6\u89d2\uff0c\u90a3\u4e48<strong>CMO\u5e94\u8be5\u7ad9\u5ba2\u6237\u90a3\u4e00\u5934<\/strong>\u3002\u00a0<\/p>\n\n\n\n<p>\u8fd8\u6709\u4e00\u4e2a\u8bf4\u6cd5\u662f\u5938\u5927\u4e86\u5e02\u573a\u90e8\u7684\u4ef7\u503c\u3002\u90a3\u5c31\u662f\u65f6\u4e0b\u5927\u70ed\u7684\u5e02\u573a\u90e8\u95e8\u9a71\u52a8\u4e1a\u52a1\u589e\u957fMLG( Marketing-led Growth)\u00a0\u3002\uff08\u5bf9\u5e94\u7684\u8fd8\u6709 Sales-led Growth \u548c Product-led Growth)\u3002<\/p>\n\n\n\n<p><strong>3. 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