{"id":56915,"date":"2022-01-24T09:36:17","date_gmt":"2022-01-24T01:36:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=56915"},"modified":"2022-01-24T09:36:18","modified_gmt":"2022-01-24T01:36:18","slug":"ugc%e6%96%b9%e6%b3%95%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/56915.html","title":{"rendered":"UGC\u65b9\u6cd5\u8bba"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/ugc\" title=\"UGC\" target=\"_blank\">UGC<\/a><\/span>\u7684\u5b9a\u4e49\u4e0e\u80cc\u666f<\/h2>\n\n\n\n<p>UGC\u76f4\u8bd1\u4e3aUser Generated Content\u7528\u6237\u751f\u6210\u5185\u5bb9\uff0c\u5b83\u662f\u4ece\u79d1\u6280\u884c\u4e1a\u88ab\u5f15\u7528\u81f3\u8425\u9500\u4f20\u64ad\u884c\u4e1a\u7684\uff0c\u5176\u6700\u521d\u7684\u610f\u601d\u662f\u57fa\u4e8e\u5f00\u6e90\u7684\u7ee7\u7eed\u521b\u9020\uff0c\u662f\u4e00\u79cd\u534f\u4f5c\u5173\u7cfb\uff0c\u65e0\u8bba\u5728\u5236\u9020\u9886\u57df\u8fd8\u662f\u8f6f\u4ef6\u884c\u4e1a\uff0c\u90fd\u4e0d\u7b97\u65b0\u9c9c\u3002<\/p>\n\n\n\n<p>\u8ffd\u7a76\u4e00\u4e0b\u6784\u8bcd\u6cd5\uff0cUGC\u662f\u7528User Generated\u4f5c\u5b9a\u8bed\u4fee\u9970Content\u7684\uff0c\u4e5f\u5c31\u8bf4\u5b83\u662f\u4e00\u4e2a\u9759\u6001\u7684\u5b8c\u6210\u65f6\uff0cU\u51ed\u4ec0\u4e48\u8981GC\u4ee5\u53ca\u600e\u4e48GC\u5176\u4e2d\u5747\u672a\u89e3\u7b54\uff0c\u96be\u602a\u4ece\u4e1a\u8005\u65e0\u6cd5\u4ece\u5b57\u9762\u610f\u601d\u627e\u5230\u6280\u672f\u8981\u9886\u3002<\/p>\n\n\n\n<p><strong>\u2605\u7528\u6237\u4e3b\u6743\u7684\u65f6\u4ee3 |&nbsp;<\/strong>\u4ee5\u4ea7\u80fd\u8fc7\u5269\u4e3a\u5927\u524d\u63d0\uff0c\u5de5\u4e1a4.0\u65e9\u5df2\u6210\u4e3a\u4e00\u79cd\u901a\u7528\u7684\u6307\u5bfc\u601d\u60f3\uff0c\u5546\u54c1\u4ea4\u4e92\u7684\u5929\u67b0\u4ece\u201c\u751f\u4ea7\u7aef\u8bf4\u4e86\u7b97\u201d\u8d8a\u6765\u8d8a\u591a\u5730\u5411\u201c\u9700\u6c42\u7aef\u8bf4\u4e86\u7b97\u201d\u503e\u659c\uff0c\u5546\u54c1\u793e\u4f1a\u6b63\u5728\u4ece\u7eaf\u8d44\u6e90\u578b\u793e\u4f1a\u5411\u5171\u521b\u5171\u4eab\u578b\u793e\u4f1a\u8f6c\u53d8\uff0c\u613f\u666f\u4e0d\u53ef\u8c13\u4e0d\u7f8e\u597d\u3002<\/p>\n\n\n\n<p><strong>\u2605\u5a92\u4ecb\u53d8\u9769\u7684\u65f6\u4ee3 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|<\/strong>&nbsp;\u6559\u80b2\u5e73\u6743\uff0c\u5f53\u4ee3\u6d88\u8d39\u8005\u4e0d\u4ec5\u66f4\u6709\u80fd\u529b\u548c\u4e3b\u52a8\u6743\u628a\u63e1\u81ea\u5df1\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u9274\u522b\u667a\u5546\u7a0e\uff0c\u4e14\u66f4\u52a0\u610f\u8bc6\u5230\u4ed6\u4eec\u7684\u6d88\u8d39\u884c\u4e3a\u540c\u65f6\u8d21\u732e\u7740\u54c1\u724c\/\u4f01\u4e1a\u7684\u4ea7\u503c\u548c\u5229\u6da6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u66f4\u6709\u753b\u9762\u611f\u5730\u770b\u5230\u81ea\u8eab\u5bf9\u4e8e\u793e\u4f1a\u7684\u4e3b\u4eba\u7fc1\u5730\u4f4d\u3002<\/p>\n\n\n\n<p><strong>\u2605\u4f1a\u5458\u7cfb\u7edf\u7684\u65f6\u4ee3 |&nbsp;<\/strong>\u7efc\u4e0a\uff0c\u54c1\u724c\u4f20\u64ad\u8d8a\u6765\u8d8a\u8bb2\u6c42\u77ed\u671f\u6362\u7b97KPI\u7684\u4e00\u4e2a\u4e2a\u72ec\u7acbcampaign\uff0c\u8fc7\u7a0b\u4e2d\u529b\u6c42\u9501\u6b7bTA(Target 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class=\"wp-block-heading\">UGC\u7684\u5999\u7528<\/h2>\n\n\n\n<p><strong>UGC=\u8c03\u52a8\u7528\u6237\u4e3a\u6211\u6240\u7528<\/strong><\/p>\n\n\n\n<p>\u53ea\u8981\u662f\u4e3a\u6211\u6240\u7528\uff0cUGC\u5b8c\u5168\u4e0d\u9650\u4e8e\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p>\u2605\u7528\u6237(\u542b\u6f5c\u5728\u7528\u6237)\u5bf9\u54c1\u724c\/\u4f01\u4e1a\u63d0\u51fa\u4e0d\u8db3\u7684\u610f\u89c1\u6216\u6574\u6539\u7684\u5efa\u8bae\uff0c\u5546\u54c1\u6d4b\u8bc4\uff0c\u4e2a\u4f53\u9700\u6c42\u8868\u8fbe\uff0c\u884c\u4e1a\u89c1\u89e3\uff0c\u4e43\u81f3\u7ecf\u8425\u6d3b\u52a8\u4e2d\u5404\u4e2a\u73af\u8282\u7684\u521b\u9020\u6027\u63d0\u6848\uff0c\u662f\u4ee4\u54c1\u724c\u76f4\u63a5(\u4e14\u6700\u5927)\u53d7\u76ca\u7684\u5999\u7528\uff0c\u8fd9\u91cc\u9762\u5c3d\u662f\u6765\u81ea\u7528\u6237\u7684\u771f\u77e5\u707c\u89c1\u548c\u521b\u610f\u7075\u611f\uff0c\u5728\u8fd9\u4e00\u70b9\u4e0a\u8bf4\u7528\u6237\u662f\u54c1\u724c\u514d\u8d39\u7684\u5458\u5de5\uff0c\u4e5f\u4e0d\u4e3a\u8fc7\u3002\u6362\u8a00\u4e4b\uff0c\u54c1\u724c\u4eec\u4e0d\u662f\u603b\u60f3\u9488\u5bf9TA\u641e\u6df1\u5ea6\u8c03\u7814\u4e48\uff1f\u751a\u81f3\u59d4\u6258\u4e13\u4e1a\u673a\u6784\u53bb\u529e\uff0c\u90a3\u73b0\u5728TA\u90fd\u76f4\u63a5\u8d70\u5230\u4f60\u9762\u524d\u6765\u4e86\uff0c\u8fd8\u4e0d\u5feb\u6293\u4f4f\u4ed6\u4eec\uff1f\u53c8\u6216\u8005\uff0c\u6211\u4eec\u8fd8\u4e0d\u786e\u5b9a\u62a5\u544a\u6587\u4ef6\u91cc\u7684TA\uff0c\u7a76\u7adf\u662f\u4e0d\u662f\u771f\u7684TA\uff0c\u4f55\u4e0d\u642d\u4e2a\u821e\u53f0\uff0c\u8ba9TA\u4e3b\u52a8\u56f4\u62e2\u8fc7\u6765\uff1f[\u5178\u578b\u6848\u4f8b\uff1a\u4ece\u5c0f\u7c73\u6781\u5ba2\u8bba\u575b\u5230\u96f7\u519b\u7684\u5546\u4e1a\u5e1d\u56fd]<\/p>\n\n\n\n<p>\u2605\u7528\u6237\u5e2e\u52a9\u54c1\u724c\u505a\u5e7f\u544a\u5185\u5bb9[\u5c24\u4ee5\u53ef\u53e3\u53ef\u4e50\u3001\u5473\u5168\u3001\u6c5f\u5c0f\u767d\u7b49\u5c61\u8bd5\u4e0d\u723d\u7684\u53f0\u8bcd\u74f6\u4e3a\u4f8b]\uff0c\u4ee4\u6709\u624d\u534e\u7684\u7528\u6237\u7684\u79ef\u6781\u53c2\u4e0e\uff0c\u8fc5\u901f\u6fc0\u6d3b\u54c1\u724c\u7684\u6d3b\u529b\u3001\u66dd\u5149\u5ea6\u3001\u9500\u91cf\uff1b\u738b\u8001\u5409\u201c\u767e\u5bb6\u59d3\u201d\u7b56\u7565\uff0c\u4fbf\u662f\u5728\u53f0\u8bcd\u74f6\u521b\u610f\u57fa\u7840\u4e0a\u7684\u4e00\u6b21\u6210\u529f\u5ef6\u4f38\uff1b\u9119\u4eba2019\u5e74\u4e3a\u8499\u725b\u7535\u5546\u7b56\u5212\u7684\u201c\u628a\u725b\u5976\u76d2\u53d8\u6210\u5bb6\u4e66\u201d\uff0c\u8ba9\u90fd\u5e02(\u5f02\u5730)\u5b50\u5973\u4e3a\u8001\u5bb6\u7236\u6bcd\u4ee5\u5e74\u5361\u5468\u671f\u8d2d\u7684\u5f62\u5f0f\u8ba2\u725b\u5976\uff0c\u5176\u521b\u610f\u548c\u7b56\u7565\uff0c\u4e5f\u662f\u5951\u5408\u672c\u6761\u5999\u7528\u7684\u5178\u578b\u6848\u4f8b\u3002<\/p>\n\n\n\n<p>\u2605\u7528\u6237\u5e2e\u52a9\u54c1\u724c\u89e3\u8bfb\u54c1\u724c\u6df1\u610f\uff0c\u6216\u4ecb\u5165\u5e76\u5ef6\u5c55\u4f20\u64ad\u5185\u5bb9(\u4e2a\u6027\u89e3\u8bfb\u3001\u518d\u521b\u4f5c)\uff0c\u4ee4\u54c1\u724c\u4e0d\u9002\u5408\u4eb2\u81ea\u8bb2\u900f\u7684\u8bdd\uff0c\u8ba9\u7528\u6237\u53bb\u8bb2\u900f\uff0c\u6362\u4e00\u79cd\u7b2c\u4e09\u65b9\u7684\u8eab\u4efd\u7acb\u573a\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u4e3b\u5f20\u4e4b\u4fe1\u670d\u529b\u3002<\/p>\n\n\n\n<p>\u2605\u5f53\u7528\u6237\u4ee5\u79cd\u5b50\u7528\u6237\u7684\u8eab\u4efd\u88ab\u6c89\u6dc0\u4e0b\u6765\uff0c\u7ee7\u800c\u5e2e\u52a9\u54c1\u724c\u88c2\u53d8\u51fa\u6e90\u6e90\u4e0d\u65ad\u7684\u65b0\u7528\u6237\uff0c\u201c\u7cbe\u51c6\u8425\u9500\u201d\u4fbf\u4e0d\u518d\u662f\u5938\u53e3\uff0c\u8425\u9500\u6210\u672c\u7ec8\u4e8e\u53ef\u4ee5\u51cf\u7701\u4e86\u3002\u5f53\u7528\u6237\u771f\u6b63\u611f\u5230\u3001\u751a\u81f3\u5b9e\u8d28\u6027\u62e5\u6709\u4e86\u4e3b\u4eba\u7fc1\u601d\u7ef4\u548c\u5730\u4f4d\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u505a\u7684\u4e8b\uff0c\u53c8\u5c82\u6b62\u662f\u65f6\u4e0d\u65f6\u5730\u5f53\u4e00\u56de\u81ea\u6765\u6c34\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UGC\u7684\u5148\u51b3\u6761\u4ef6<\/h2>\n\n\n\n<p>\u8fd9\u4e2a\u6761\u4ef6\uff0c\u7eaf\u7cb9\u6765\u81ea\u4e8e\u54c1\u724c\u81ea\u8eab\u7684\u7ecf\u8425\u601d\u7ef4\u3002<\/p>\n\n\n\n<p><strong>\u2605\u5f00\u653e\u7684\u601d\u7ef4 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