{"id":57027,"date":"2022-01-25T10:28:43","date_gmt":"2022-01-25T02:28:43","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57027"},"modified":"2022-01-25T10:28:47","modified_gmt":"2022-01-25T02:28:47","slug":"%e6%9d%a8%e5%bb%ba%e5%85%81%ef%bc%9a2022%e5%b9%b4%e6%8a%96%e9%9f%b3%e5%bf%ab%e6%89%8b%e7%94%b5%e5%95%86%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7%e9%80%89%e5%93%81%e7%9a%84%e6%8a%80%e5%b7%a7%e5%92%8c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/douyin\/57027.html","title":{"rendered":"\u6768\u5efa\u5141\uff1a2022\u5e74\u6296\u97f3\u5feb\u624b\u7535\u5546\u76f4\u64ad\u5e26\u8d27\u9009\u54c1\u7684\u6280\u5de7\u548c\u903b\u8f91"},"content":{"rendered":"\n

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    \u6211\u4eec\u9996\u5148\u6765\u7cfb\u7edf\u7684\u5206\u6790\u4e00\u4e0b\u6296\u97f3\u548c\u5feb\u624b\u5e73\u53f0\u7684\u6838\u5fc3\u6307\u6807\uff1a<\/p>\n\n\n\n

    \u6296\u97f3\/\u5feb\u624b\u7535\u5546GMV=\u5e73\u53f0\u603bVV\u6570x\u7535\u5546\u5185\u5bb9\u6e17\u900f\u7387xGPM<\/p>\n\n\n\n

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    \u5982\u679c\u8bf4\u4f60\u76f4\u64ad\u95f4\u6216\u8005\u77ed\u89c6\u9891\u7528\u6237\u505c\u7559\u65f6\u957f\u6709\u8db3\u591f\u957f\u4e86\uff0c\u4f46\u662f\u4ea7\u51fa\u7684GMV\u5e76\u6ca1\u6709\u968f\u65f6\u95f4\u800c\u589e\u52a0\uff0c\u4ece\u5546\u4e1a\u89d2\u5ea6\u6765\u8bf4\uff0c\u5e73\u53f0\u4e5f\u662f\u4e0d\u559c\u6b22\u7684\u3002\u6240\u4ee5\uff0c\u6768\u5efa\u5141\u63d0\u9192\uff0c\u5982\u679c\u6709\u4e86\u79c1\u57df\u6d41\u91cf\u7684\u52a0\u6301\uff0c\u90a3\u4e48\u7ed3\u679c\u5c31\u5b8c\u5168\u662f\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n

    \u6296\u97f3\u5feb\u624b\u76f4\u64ad\u77ed\u89c6\u9891\u7684\u786e\u662f\u6293\u4f4f\u4e86\u7528\u6237\u83b7\u53d6\u5185\u5bb9\u7684\u504f\u597d\uff0c\u6587\u5b57\u5230\u56fe\u7247\u518d\u5230\u89c6\u9891\u7684\u53d8\u5316\u662f\u5185\u5bb9\u8fdb\u5316\u7684\u5fc5\u7136\u65b9\u5411\uff0c\u76f4\u64ad\u77ed\u89c6\u9891\u5229\u4e8e\u975e\u8ba1\u5212\u3001\u975e\u6807\u3001\u51b3\u7b56\u94fe\u8def\u77ed\u3001\u6545\u4e8b\/ \u5185\u5bb9\/\u54c1\u724c\u6027\u53ef\u66f4\u9ad8\u6548\u5730\u4fc3\u6210\u4ea4\u6613\u3002<\/p>\n\n\n\n

    \u6296\u97f3\u5feb\u624b\u7b49\u5185\u5bb9\u5e73\u53f0\u7684\u4f18\u52bf\u662f\uff1a\u5360\u636e\u7528\u6237\u5927\u91cf\u524d\u7aef\u7684\u65f6\u95f4+\u4e30\u5bcc\u7684\u7528\u6237\u6807\u7b7e+\u7cbe\u51c6\u7684\u7b97\u6cd5\u63a8\u8350\u80fd\u529b\uff0c\u56e0\u6b64\u5207\u5165\u975e\u8ba1\u5212\u6027\u8d2d\u4e70\u573a\u666f\u3001 \u975e\u4ef7\u683c\u654f\u611f\u578b\u3001\u7528\u6237\u9700\u6c42\u5171\u6027\u4f4e\u3001\u4fe1\u606f\u5339\u914d\u96be\u5ea6\u66f4\u9ad8\u7684\u591a SKU \u7c7b\u76ee\uff0c\u76f8\u6bd4\u4f20\u7edf\u7535\u5546\u5e73\u53f0\uff0c\u80fd\u5e26\u6765\u66f4\u4e3a\u660e\u663e\u7684\u6548\u7528\u53ca\u6548\u7387\u7684\u6539\u5584\u3002<\/p>\n\n\n\n

    \u6768\u5efa\u5141\u8ba4\u4e3a\uff0cROI\u505a\u7684\u4e0d\u591f\u597d\uff0c\u5f88\u591a\u65f6\u5019\u662f\u56e0\u4e3a\u4e0d\u6e05\u695a\u5c5e\u4e8e\u81ea\u5df1\u7684\u6d88\u8d39\u8005\u662f\u4ec0\u4e48\u6837\u7684\u3001\u4ed6\u4eec\u6709\u4e00\u4e9b\u4ec0\u4e48\u6837\u7684\u6807\u7b7e\u3001\u5bf9\u6d88\u8d39\u8005\u9700\u6c42\u53ca\u6d88\u8d39\u573a\u666f\u7684\u628a\u63e1\u90fd\u6ca1\u6709\u5230\u4f4d\u3002<\/p>\n\n\n\n

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   1.\u670d\u9970\u7bb1\u5305:\u51e0\u4e4e\u6ee1\u8db3\u4ee5\u4e0a\u6240\u6709\u6761\u4ef6\u3002\u6240\u4ee5\u670d\u9970\u662f\u76ee\u524d\u6296\u5feb\u7b2c\u4e00\u5927\u54c1\u7c7b\uff0cGMV\u5360\u6bd4\u6700\u9ad8\uff0c\u589e\u901f\u5feb\u3002\u6211\u4eec\u5224\u65ad\uff0c\u6296\u5feb\u5728\u670d\u52a1\u7c7b\u76ee\u7684\u4f18\u52bf\u5c06\u7ee7\u7eed\u4fdd\u6301\u3002<\/p>\n\n\n\n

    2.\u4e8c\u5962:\u6ee1\u8db31\u30012\u30013\u7684\u7279\u70b9\u3002\u4e8c\u5962\u6bd4\u8f83\u5bb9\u6613\u4ea7\u51fa\u5185\u5bb9(\u5962\u4f88\u54c1\u9274\u5b9a\u3001\u54c1\u724c\u5386\u53f2\u6545\u4e8b\u7b49)\uff0c\u800c\u4e14\u975e\u6807\uff0c\u5546\u54c1\u4fe1\u606f\u4e3b\u8981\u901a\u8fc7\u89c6\u89c9\u4f53\u9a8c\u3002<\/p>\n\n\n\n

    3.\u7f8e\u5986\u62a4\u80a4:\u5927\u90e8\u5206\u6ee1\u8db31\u30014\u7684\u7279\u70b9\uff0c\u5f69\u5986\u8fd8\u6ee1\u8db32\u3002\u4f46\u662f\u504f\u6807\u54c1SKU\u5c11\uff0c\u6d88\u8d39\u8005\u7684\u9700\u6c42 \u5171\u6027\u8f83\u9ad8(\u6bd4\u5982\uff0c\u5bf9\u62a4\u80a4\u7684\u9700\u6c42\u65e0\u975e\u4fdd\u6e7f\u3001\u7f8e\u767d\u3001\u6297\u8870\u51e0\u79cd)\uff0c\u67d0\u4e9b\u7206\u6b3e\u4ea7\u54c1\u7684\u4ef7\u683c\u4e5f\u975e\u5e38\u900f\u660e\uff0c\u6240\u4ee5\u53ef\u80fd\u66f4\u9002\u5408\u53ef\u4ee5\u8d70\u91cf\u7684\u5934\u90e8\u8fbe\u4eba\u5e26\u8d27\u3002<\/p>\n\n\n\n

   4.\u73e0\u5b9d\u914d\u9970:\u9700\u5206\u7c7b\uff0c\u975e\u7eaf\u91d1\u7684\u914d\u9970\u6ee1\u8db31\u30012\u30013 \u7684\u7279\u70b9;\u7eaf\u91d1\u7c7b\u4ea7\u54c1\u7684\u51b3\u7b56\u6838\u5fc3\u662f\u6bcf\u514b\u4ef7 \u683c(\u9700\u6c42\u5171\u6027\u9ad8)\uff0c\u4e14\u4ef7\u683c\u975e\u5e38\u900f\u660e\uff0c\u6240\u4ee5\u5728\u5185\u5bb9\u5e73\u53f0\u505a\u51fa\u8d85\u989d\u5229\u6da6\u7684\u96be\u5ea6\u76f8\u5bf9\u5927\u3002<\/p>\n\n\n\n

    5. 3C\u6570\u7801\u5bb6\u7535:\u5c0f\u5bb6\u7535\u6ee1\u8db31\u30012\uff0c\u5ba2\u5355\u4e0d\u592a\u9ad8\u7684\u4e5f\u6ee1\u8db34;\u6d88\u8d39\u9891\u6b21\u6bd4\u8f83\u4f4e\u3001\u5ba2\u5355\u9ad8\u7684\u5927\u5bb6\u7535\uff0c\u4e00\u822c\u662f\u8ba1\u5212\u6027\u6d88\u8d39\u3001\u4e14\u51b3\u7b56\u5468\u671f\u5f88\u957f\uff0c\u76f8\u5bf9\u4e0d\u9002\u5408\u3002<\/p>\n\n\n\n

    6.\u98df\u54c1:\u4f11\u95f2\u96f6\u98df\u6ee1\u8db31\u30013\u30014\uff0c\u90e8\u5206\u6ee1\u8db32\uff0c\u4f46\u98df\u54c1\u67096\u7684\u7f3a\u70b9\uff0c\u6240\u4ee5\u9ad8\u5ba2\u5355(\u7ec4\u5408\u5305\u88c5)\u3001\u6613\u8fd0\u8f93\u7684\u7c7b\u76ee\u505a\u6296\u5feb\u7535\u5546\u66f4\u6709\u4f18\u52bf\u3002\"Image\"<\/p>\n\n\n\n

    \u5199\u5728\u6700\u540e\uff0c\u897f\u5317\u4e92\u8054\u7f51\u8425\u9500\u5e03\u5c40\u7b2c\u4e00\u4eba\u6768\u5efa\u5141\u63d0\u9192\uff0c\u5728\u6574\u4e2a\u8fd0\u8425\u8fc7\u7a0b\u4e2d\uff0c\u8981\u505a\u597d\u7cfb\u7edf\u7684\u89c4\u5212\u548c\u914d\u5957\uff0c\u516c\u57df\u548c\u79c1\u57df\u601d\u7ef4\u76f8\u7ed3\u5408\uff0c\u4e00\u5b9a\u8981\u91cd\u89c6\u79c1\u57df\u6d41\u91cf\u7684\u8fd0\u8425\uff0c\u91cd\u89c6\u79c1\u57df\u6d41\u91cf\u7684\u4f5c\u7528\u548c\u4ef7\u503c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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