{"id":57852,"date":"2022-02-14T22:27:22","date_gmt":"2022-02-14T14:27:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57852"},"modified":"2022-02-14T22:27:24","modified_gmt":"2022-02-14T14:27:24","slug":"b2b%e8%90%a5%e9%94%80%e4%b8%ad%e5%b8%b8%e8%af%b4%e7%9a%84slg%e3%80%81mlg%e3%80%81plg%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/57852.html","title":{"rendered":"B2B\u8425\u9500\u4e2d\u5e38\u8bf4\u7684SLG\u3001MLG\u3001PLG\u533a\u522b"},"content":{"rendered":"\n

\u9500\u552e\u9a71\u52a8\u589e\u957f<\/h2>\n\n\n\n

SLG\uff08Sales-led Growth\uff09<\/h3>\n\n\n\n

\u540d\u8bcd\u89e3\u91ca\uff1a<\/strong><\/p>\n\n\n\n

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\u8425\u9500\u9a71\u52a8\u589e\u957f<\/h2>\n\n\n\n

MLG\uff08Marketing-led Growth\uff09<\/h3>\n\n\n\n

\u540d\u8bcd\u89e3\u91ca\uff1a<\/strong><\/p>\n\n\n\n

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\u6211\u4f1a\u7ed9\u4efb\u4f55\u5f00\u59cb\u521b\u4e1a\u6216 SaaS \u516c\u53f8\u7684\u4eba\u6700\u597d\u7684\u5efa\u8bae\u662f\u5c3d\u65e9\u5f00\u59cb\u8425\u9500\u3002\u5982\u679c\u4f60\u5c3d\u65e9\u5206\u4eab\u4f60\u7684\u4ea7\u54c1\u8ba1\u5212 – \u751a\u81f3\u5728\u4ea7\u54c1\u51c6\u5907\u597d\u4e4b\u524d – \u4f60\u5c31\u6709\u673a\u4f1a\u7acb\u5373\u8ba9\u4eba\u4eec\u5bf9\u4f60\u7684\u62a5\u4ef7\u611f\u5174\u8da3\u3002\u4e00\u65e6\u4f60\u53d1\u5e03\u4e86\u4f60\u7684\u4ea7\u54c1\uff0c\u8ba9\u4eba\u4eec\u6ce8\u518c\u7684\u673a\u4f1a\u5c31\u4f1a\u98d9\u5347\u3002\u6b64\u5916\uff0c\u5c3d\u65e9\u5206\u4eab\u4f60\u7684\u8ba1\u5212\u53ef\u4ee5\u5e2e\u52a9\u4f60\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u53cd\u9988\uff0c\u4ece\u800c\u5e2e\u52a9\u4f60\u6539\u5584\u670d\u52a1\u5e76\u4e0e\u793e\u533a\u8fdb\u884c\u4e92\u52a8\u3002<\/p>\n\n\n\n

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\u5f53\u4f60\u9009\u62e9\u4ee5\u8425\u9500\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u4f5c\u4e3a\u4f60\u7684\u4e3b\u8981\u589e\u957f\u65b9\u5f0f\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u8ddf\u8e2a\u516c\u53f8\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u67e5\u770b\u54ea\u4e2a\u8425\u9500\u6d3b\u52a8\u5e26\u6765\u4e86\u6700\u4f73\u7ed3\u679c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u5c1d\u8bd5\u4e00\u4e2a\u6e20\u9053\u4f46\u6ca1\u6709\u770b\u5230\u9884\u671f\u7684\u7ed3\u679c\uff0c\u8bf7\u5c1d\u8bd5\u53e6\u4e00\u4e2a\u6e20\u9053\u3002\u4fdd\u6301\u8fd9\u79cd\u5b9e\u9a8c\u6027\u7684\u5fc3\u6001\u3002<\/p>\n\n\n\n

\u5982\u679c\u60f3\u8981\u66f4\u591a\u5ba2\u6237\u4ee5\u8425\u9500\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\uff0c\u4f60\u7684\u76ee\u6807\u662f\u521b\u5efa\u80fd\u591f\u5f15\u5bfc\u4f60\u7684\u4ea7\u54c1\u7684\u72ec\u7279\u5185\u5bb9\u3002\u4e3a\u6b64\uff0c\u9996\u5148\u8981\u8003\u8651\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u6709\u4ec0\u4e48\u95ee\u9898\u3002\u4ed6\u4eec\u5728\u7f51\u9875\u4e2d\u4e2d\u8f93\u5165\u4ec0\u4e48\u6765\u5bfb\u627e\u89e3\u51b3\u65b9\u6848\uff1f\u4ed6\u4eec\u4f7f\u7528\u4ec0\u4e48\u5173\u952e\u5b57\uff1f\u7136\u540e\uff0c\u6839\u636e\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u521b\u5efa\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u5e2e\u52a9\u4eba\u4eec\u5e76\u5c55\u793a\u4f60\u516c\u53f8\u7684\u670d\u52a1\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u8fd8\u53ef\u4ee5\u5c06\u8fd9\u79cd\u65b9\u6cd5\u4e0e\u4ee5\u4ea7\u54c1\u4e3a\u5bfc\u5411\u7684\u589e\u957f\u76f8\u7ed3\u5408\uff0c\u4eba\u4eec\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u5e76\u53ef\u4ee5\u514d\u8d39\u6d4b\u8bd5\u4ea7\u54c1\uff0c\u4f60\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u673a\u4f1a\u5c31\u4f1a\u589e\u52a0\uff0c\u4f60\u4e5f\u4e0d\u518d\u9700\u8981\u62db\u66f4\u591a\u7684\u4eba\u3002<\/p>\n\n\n\n

\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<\/h2>\n\n\n\n

PLG\uff08Product-led Growth\uff09<\/h3>\n\n\n\n

\u540d\u8bcd\u89e3\u91ca\uff1a<\/strong><\/p>\n\n\n\n

\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\uff0c\u610f\u5473\u7740\u4ea7\u54c1\u672c\u8eab\u63a8\u52a8\u4e86\u516c\u53f8\u4e1a\u52a1\u7684\u6240\u6709\u90e8\u5206\u3002\u5728\u8fd9\u91cc\u5305\u62ec\u83b7\u53d6\u3001\u7559\u5b58\u548c\u63a8\u8350\u7b49\u6240\u6709\u4e1a\u52a1\u90e8\u5206\u3002<\/p>\n\n\n\n

\u5728 PLG \u5174\u8d77\u4e4b\u524d\uff0c\u516c\u53f8\u4f9d\u9760\u5c06\u5ba2\u6237\u4ece\u6f0f\u6597\u4e2d\u62c9\u5230\u66f4\u8fdc\u7684\u5730\u65b9\uff0c\u5c06\u4ed6\u4eec\u4ece A \u70b9\u5e26\u5230 B \u70b9\u3002\u5728 Product-Led Growth \u4e2d\uff0c\u76ee\u6807\u662f\u8ba9\u4eba\u4eec\u4eb2\u8eab\u4f53\u9a8c\u4ea7\u54c1\u5e76\u5e2e\u52a9\u4ed6\u4eec\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n

\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u4e3b\u8981\u4ece\u514d\u8d39\u8bd5\u7528\u7248\u5f00\u59cb\uff0c\u8fd9\u7b26\u5408\u201c\u5148\u8bd5\u540e\u4e70\u201d\u7684\u5ea7\u53f3\u94ed\u3002\u8fd9\u662f\u5173\u4e8e\u63d0\u4f9b\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5982\u679c\u4eba\u4eec\u559c\u6b22\u4f60\u7684\u4ea7\u54c1\uff0c\u5347\u7ea7\u5230\u4ed8\u8d39\u8ba1\u5212\u662f\u6700\u5408\u4e4e\u903b\u8f91\u7684\u6b65\u9aa4\u3002<\/p>\n\n\n\n

\u4ea7\u54c1\u4e3b\u5bfc\u589e\u957f\u7684\u663e\u8457\u4f18\u52bf\u4e4b\u4e00\u662f\u4f7f\u7528\u8fd9\u79cd\u7b56\u7565\u7684\u516c\u53f8\u53ef\u4ee5\u66f4\u5feb\u5730\u589e\u957f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u514d\u8d39\u4ea7\u54c1\u5728\u4e00\u5f00\u59cb\u5c31\u521b\u9020\u4e86\u7528\u6237\u7fa4\u3002\u5982\u679c\u4ea7\u54c1\u6709\u4ef7\u503c\uff0c\u8fd9\u4e9b\u514d\u8d39\u7528\u6237\u5c31\u4f1a\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7528\u6237\u3002<\/p>\n\n\n\n

\u89e3\u91ca\u62d3\u5c55\uff1a<\/strong><\/p>\n\n\n\n

PLG \u4e0d\u4ec5\u4ec5\u610f\u5473\u7740\u5148\u8bd5\u540e\u4e70\u3002\u5f53\u4f60\u4f7f\u7528 PLG \u65f6\uff0c\u4f60\u4e1a\u52a1\u7684\u6bcf\u4e2a\u90e8\u5206\u90fd\u4f1a\u5f71\u54cd\u4ea7\u54c1\uff0c\u5e76\u65e8\u5728\u521b\u9020\u5c3d\u53ef\u80fd\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u63d0\u4f9b\u51fa\u8272\u7684\u5ba2\u6237\u4f53\u9a8c\u5c06\u4f7f\u4f60\u7684\u7528\u6237\u66f4\u957f\u65f6\u95f4\u5730\u4f7f\u7528\u4f60\u7684\u670d\u52a1\uff0c\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u5e76\u589e\u52a0\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002\u6b64\u5916\uff0c\u4f60\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u5c06\u5927\u5e45\u964d\u4f4e\uff0c\u800c\u65e0\u9700\u8f83\u957f\u7684\u9500\u552e\u5468\u671f\u548c\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n

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\u4e09\u8005\u4e4b\u95f4\u7684\u533a\u522b\uff1a<\/h2>\n\n\n\n

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\u5728SLG\u7684\u6a21\u5f0f\u4e0b\uff0c\u5173\u952e\u70b9\u5728\u4e8e\u5355\u4e2a\u9500\u552e\u7684\u62d3\u5ba2\u80fd\u529b\u548c\u6210\u5355\u80fd\u529b\u4ee5\u53ca\u9500\u552e\u56e2\u961f\u7684\u89c4\u6a21\u3002<\/strong>\u4e5f\u5c31\u662f\u8bf4\uff0c\u4f01\u4e1a\u9700\u8981\u5355\u5175\u80fd\u529b\u5f88\u5f3a\u7684\u4e00\u652f\u961f\u4f0d\uff0c\u5f53\u961f\u4f0d\u8d8a\u58ee\u5927\u65f6\u6574\u4e2a\u8425\u6536\u89c4\u6a21\u5c31\u4f1a\u505a\u5230\u66f4\u5927\u3002<\/p>\n\n\n\n

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