{"id":58651,"date":"2022-02-23T12:58:53","date_gmt":"2022-02-23T04:58:53","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58651"},"modified":"2022-02-23T12:58:55","modified_gmt":"2022-02-23T04:58:55","slug":"%e5%86%b0%e6%b8%85%ef%bc%9a3%e5%b9%b4%e8%9d%89%e8%81%94%e5%ae%9a%e5%a6%86%e5%96%b7%e9%9b%be%e9%94%80%e5%86%a0%ef%bc%8c%e6%9f%8f%e7%91%9e%e7%be%8e%e5%ba%95%e5%b1%82%e5%a2%9e%e9%95%bf%e9%80%bb%e8%be%91","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/58651.html","title":{"rendered":"\u51b0\u6e05\uff1a3\u5e74\u8749\u8054\u5b9a\u5986\u55b7\u96fe\u9500\u51a0\uff0c\u67cf\u745e\u7f8e\u5e95\u5c42\u589e\u957f\u903b\u8f91\uff5c\u5200\u59d0doris"},"content":{"rendered":"\n<p>18 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color \u8272\u5f69\u548c non-color \u975e\u8272\u5f69\u4e24\u79cd\u7c7b\u76ee\uff0c\u5176\u5b9e\u539f\u56e0\u5c31\u662f\u8fd9\u4e24\u79cd\u7684\u6253\u6cd5\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>2 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USP \u800c\u51f8\u663e\u7684\u54c1\u724c<\/p>\n\n\n\n<p>USP\uff0c\u5168\u79f0 Unique Selling Proposition\uff0c\u72ec\u7279\u9500\u552e\u5356\u70b9\uff0c50 \u5e74\u4ee3\u521d\u7f8e\u56fd\u4eba\u7f57\u745f\u00b7\u745e\u592b\u65af\uff08Rosser Reeves\uff09\u63d0\u51fa USP \u7406\u8bba\uff0c\u8981\u6c42\u5411\u6d88\u8d39\u8005\u8bf4\u4e00\u4e2a\u201c\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u201d\uff08 Unique Selling Proposition \uff09\uff0c\u7b80\u79f0 USP \u7406\u8bba\u3002<\/p>\n\n\n\n<p>USP \u7684\u7279\u70b9\u662f\u5fc5\u987b\u5411\u53d7\u4f17\u9648\u8ff0\u4ea7\u54c1\u7684\u5356\u70b9\uff0c\u540c\u65f6\u8fd9\u4e2a\u5356\u70b9\u5fc5\u987b\u662f\u72ec\u7279\u7684\u3001\u80fd\u591f\u5e26\u6765\u9500\u91cf\u7684\u3002<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u56e0\u4e3a\u4e00\u53e5\u201c15 \u79d2\u6210\u819c\uff0c12 \u5c0f\u65f6\u5b9a\u5986\u201d\u6253\u51fa\u4e86\u5b83\u7684\u6838\u5fc3\u72ec\u7279\u5356\u70b9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5927\u591a\u6570\u4eba\u8bf4\u67cf\u745e\u7f8e\u975e\u5e38\u64c5\u957f\u8425\u9500\u6295\u653e\uff0c\u751a\u81f3\u8be6\u7ec6\u62c6\u89e3\u8fc7\u67cf\u745e\u7f8e\u7684\u6295\u653e\u7b56\u7565\uff0c\u5305\u62ec<\/li><li>\u54c1\u724c\u7684\u9009\u54c1\u903b\u8f91<\/li><li>\u8fbe\u4eba\u8d26\u53f7\u7684\u9009\u62e9<\/li><li>\u6295\u653e\u7d20\u6750\u5185\u5bb9\u7684\u6838\u5fc3\u5356\u70b9<\/li><li>\u6295\u653e\u65f6\u95f4\u8282\u594f<\/li><li>\u2026\u2026<\/li><\/ul>\n\n\n\n<p>\u5c06\u67cf\u745e\u7f8e\u7684\u7ebf\u4e0a\u73a9\u6cd5\u603b\u7ed3\u4e3a\u201c\u7ad9\u5916\u6295\u653e+\u7ad9\u5185\u7cbe\u7ec6\u5316\u8fd0\u8425 \u201d\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u9002\u91cf\u7684\u8d44\u91d1\uff0c\u9002\u4e2d\u7684\u65f6\u95f4\u5468\u671f\uff0c\u548c\u9ad8\u4ef7\u503c\u611f\u3001\u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u6765\u62a2\u5360\u6d88\u8d39\u8005\u8ba4\u77e5\uff0c\u79ef\u7d2f\u54c1\u724c\u597d\u611f\uff0c\u4ee5\u6b64\u6765\u964d\u4f4e\u8425\u9500\u63a8\u5e7f\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4f46\u5176\u5b9e\uff0c\u5728\u6211\u770b\u6765\uff0c\u5bf9\u5e73\u53f0\u6d41\u91cf\u7684\u9ad8\u6548\u652b\u53d6\uff0c\u56fa\u7136\u662f\u67cf\u745e\u7f8e\u80fd\u5728\u8fd1\u4e9b\u5e74\u5feb\u901f\u6210\u957f\u7684\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u4f46\u5b83\u7684\u672c\u8d28\u4e0d\u662f\u6d41\u91cf\uff0c\u800c\u662f\u5b83\u7684\u6838\u5fc3 USP\u3002<\/p>\n\n\n\n<p>\u800c USP \u7684\u80cc\u540e\u5176\u5b9e\u662f\u4f9b\u5e94\u94fe\u4f18\u52bf\u57fa\u7840\u3002<\/p>\n\n\n\n<p>2\u3001\u5927\u591a\u6570\u4eba\u5bf9\u7f8e\u5986\u54c1\u724c\u7684\u5370\u8c61\u666e\u904d\u662f\uff1a\u5148\u4ee5\u4e00\u4e2a\u7206\u54c1\u5207\u5165\uff0c\u6253\u5f00\u77e9\u9635\uff0c\u5207\u5165\u591a\u54c1\u7c7b\u3002\u4f46\u662f\u67cf\u745e\u7f8e\u53cd\u5176\u9053\u800c\u884c\uff0c\u505a\u7684\u662f\u805a\u7126<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u8d77\u5bb6\u7684\u65f6\u5019\u5176\u5b9e\u505a\u7684\u662f\u5168\u54c1\u7c7b\uff0c\u4f46\u662f\u8fd9\u51e0\u5e74\u5374\u8d8a\u6765\u8d8a\u805a\u7126\uff0c\u6df1\u8015\u201c\u5b9a\u5986\u201d\u8fd9\u4e00\u5782\u76f4\u8d5b\u9053\u3002<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u6253\u9020\u51fa\u4e86\u540e\u53f0\u4fdd\u6e7f\u5b9a\u5986\u55b7\u96fe\u3001\u80e1\u6912\u7c89\u6563\u7c89\u4e24\u6b3e\u7206\u54c1\uff0c\u5176\u4e2d\u540e\u53f0\u4fdd\u6e7f\u5b9a\u5986\u55b7\u96fe\u8fde\u7eed 3 \u5e74\u8749\u8054\u54c1\u7c7b\u7b2c\u4e00\uff0c\u56de\u8d2d\u7387\u9ad8\u8fbe 35%\u3002<\/p>\n\n\n\n<p>20 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52.6%\uff0c\u5176\u6210\u4e3a\u5168\u7f51\u7206\u54c1\u7684\u6f5c\u8d28\u5df2\u7ecf\u5f00\u59cb\u51f8\u663e\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\uff0c\u67cf\u745e\u7f8e\u5b9a\u5986\u55b7\u96fe\u7684\u7206\u53d1\uff0c\u662f\u91cf\u53d8\u5230\u8d28\u53d8\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u5927\u4f17\u5df2\u7ecf\u719f\u6089\u5e76\u63a5\u53d7\u4e86\u5b9a\u5986\u55b7\u96fe\u8fd9\u4e00\u6982\u5ff5\uff0c\u5e02\u573a\u589e\u91cf\u4e5f\u5f97\u5230\u4e86\u8fdb\u4e00\u6b65\u7684\u62d3\u5c55\u3002<\/p>\n\n\n\n<p>20 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\u5929\u7136\u690d\u7269\u6765\u6e90\u871c\u7c89\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u54c1\u724c\u5728\u6253\u9020\u4e86\u4e00\u4e2a\u7206\u54c1\u4e4b\u540e\uff0c\u5c31\u4f1a\u56f4\u7ed5\u5b83\u7684\u6a21\u5f0f\u8fdb\u884c\u591a\u65b9\u4f4d\u7684\u201c\u590d\u523b\u201d\uff0c\u65e0\u8bba\u662f\u4ea7\u54c1\u5f62\u6001\u8fd8\u662f\u8425\u9500\u6253\u6cd5\u3002<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u7684\u786e\u4e5f\u56f4\u7ed5\u7740\u4e24\u6b3e\u5b9a\u5986\u7206\u54c1\u2014\u2014\u80e1\u6912\u7c89\u6563\u7c89\u548c\u5b9a\u5986\u55b7\u96fe\u8fdb\u884c\u4e86\u201c\u590d\u523b\u201d\uff0c\u4f46\u903b\u8f91\u5e76\u4e0d\u662f\u8425\u9500\u5c42\u9762\u7684\u201c\u7206\u54c1\u65b9\u6cd5\u8bba\u201d\u7684\u590d\u7528\uff0c\u800c\u662f\u57fa\u4e8e\u201c\u72ec\u5bb6\u6280\u672f\u201d\u7684\u590d\u7528\u3002<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u5c31\u662f\u56e0\u4e3a\u638c\u63e1\u4e86\u975e\u5e38\u5f3a\u7684\u3001\u53ef\u4ee5\u652f\u6491\u7814\u53d1\u5f88\u591a\u4ea7\u54c1\u7684\u6280\u672f\uff0c\u5e76\u4e14\u901a\u8fc7\u8be5\u6280\u672f\u8d4b\u4e88\u4e86\u4ea7\u54c1\u72ec\u7279\u7684\u5356\u70b9\uff0c\u4ece\u800c\u5efa\u7acb\u8d77\u4e86\u54c1\u724c\u58c1\u5792\u3002<\/p>\n\n\n\n<p>\u6280\u672f\u8fed\u4ee3\u63a8\u52a8\u54c1\u724c\u589e\u957f\u843d\u5728\u5916\u90e8\u7684\u76f4\u63a5\u8bc1\u636e\uff0c\u662f\u4ea7\u54c1\u9500\u91cf\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u4ece\u6280\u672f\u7814\u53d1\u5230\u4ea7\u54c1\u7814\u53d1\u7684\u8fd0\u7528\uff0c\u518d\u5230\u65b0\u4ea7\u54c1\u4e0a\u5e02\uff0c\u5f80\u5f80\u8fd8\u9700\u8981\u7ecf\u5386\u4e00\u5b9a\u7684\u5468\u671f\uff0c\u56e0\u6b64\u6211\u4eec\u6240\u80fd\u770b\u5230\u7684\u67cf\u745e\u7f8e\u7684\u9500\u91cf\u589e\u957f\u62d0\u70b9\u4e0e\u6280\u672f\u62d0\u70b9\u5f62\u6210\u4e86\u534a\u5e74\u5230 1 \u5e74\u6ede\u540e\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u6d41\u91cf\u53ea\u4e0d\u8fc7\u662f\u51b0\u5c71\u7684\u8868\u9762\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5355\u770b\u67cf\u745e\u7f8e\u5728\u5404\u5927\u5e73\u53f0\u4e0a\u7684\u9500\u552e\u6570\u636e\uff0c\u6211\u4eec\u80fd\u591f\u5012\u63a8\u51fa\u6765\u7684\u7ed3\u679c\u5f80\u5f80\u5bb9\u6613\u5c40\u9650\u4e8e\uff1a<br>\u8fd9\u4e2a\u6708\u5b83\u6295\u4e86\u591a\u5c11\u4e2a\u7ea2\u4eba KOL<br>\u505a\u4e86\u591a\u5c11\u573a\u76f4\u64ad<br>\u6302\u4e86\u591a\u5c11\u4e2a SKU<br>\u505a\u4e86\u54ea\u4e9b\u4fc3\u9500\/\u8425\u9500\u6d3b\u52a8<\/p>\n\n\n\n<p>\u800c\u8fd9\u4e9b\u8868\u9762\u52a8\u4f5c\uff0c\u867d\u7136\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u63d0\u5347\u77ed\u671f\u7684\u9500\u91cf\uff0c\u4f46\u662f\u65e0\u6cd5\u5e2e\u52a9\u4e00\u4e2a\u54c1\u724c\u5b8c\u6210\u591a\u5e74\u9500\u91cf\u7684\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u67cf\u745e\u7f8e\u54c1\u724c\u771f\u6b63\u7684\u5e95\u5c42<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%80%bb%e8%be%91\" title=\"\u589e\u957f\u903b\u8f91\" target=\"_blank\">\u589e\u957f\u903b\u8f91<\/a><\/span>\u662f\u6280\u672f\u8fed\u4ee3\u3001\u79d1\u6280\u9886\u5148\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">02<br>\u505a\u81ea\u5df1\u64c5\u957f\u7684\u4e8b\u60c5\uff0c\u8ba9\u89c6\u91ce\u66f4\u805a\u7126<\/h2>\n\n\n\n<p>\u67cf\u745e\u7f8e\u5728\u505a\u54c1\u724c\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u9010\u6e10\u53d1\u73b0\uff0c\u5728\u56e2\u961f\u5185\u90e8\uff0c\u5927\u5bb6\u5bf9\u5b9a\u5986\u7684\u7406\u89e3\u6bd4\u5176\u4ed6\u54c1\u7c7b\u66f4\u6df1\u523b\uff0c\u76f8\u5173\u7684\u6280\u672f\u6316\u6398\u66f4\u6df1\uff0c\u8fd9\u4e5f\u662f\u67cf\u745e\u7f8e\u4e00\u76f4\u5728\u5b9a\u5986\u9886\u57df\u6df1\u8015\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u5168\u54c1\u7c7b\u90fd\u505a\u53ea\u662f\u8868\u9762\u4e0a\u96e8\u9732\u5747\u6cbe\uff0c\u60f3\u8981\u505a\u6210\u4e8b\uff0c\u8fd8\u662f\u8981\u805a\u7126\u3002<\/p>\n\n\n\n<p>\u5728\u201c\u5b9a\u5986\u201d\u8fd9\u6761\u770b\u8d77\u6765\u4e0d\u90a3\u4e48\u6027\u611f\u7684\u8d5b\u9053\u4e0a\uff0c\u67cf\u745e\u7f8e\u5374\u6709\u7740\u4e0d\u540c\u7684\u89c1\u89e3\u3002<\/p>\n\n\n\n<p>21 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95% \u5929\u7136\u6765\u6e90\u7684\u6563\u7c89\u3002<\/p>\n\n\n\n<p>\u4ece\u7406\u8bba\u4e0a\u8bb2\uff0c\u5b83\u5df2\u7ecf\u662f\u975e\u5e38\u5929\u7136\u5065\u5eb7\u548c\u5b89\u5168\u4e86\uff0c\u6dfb\u52a0\u7684\u77ff\u7269\u8d28\u6210\u5206\u4e5f\u662f\u73cd\u73e0\u7c89\u3001\u7845\u77f3\u8fd9\u7c7b\u54c1\u8d28\u8f83\u9ad8\u7684\u77ff\u7269\u8d28\uff0c\u6574\u4f53\u80a4\u611f\u4e5f\u4e0d\u9519\u3002<\/p>\n\n\n\n<p>\u56e2\u961f\u6323\u624e\u4e86\u4e00\u4e2a\u6708\uff0c\u4f46\u60f3\u5230\u4e00\u5f00\u59cb\u7684\u521d\u8877\u662f\u8981\u505a\u4e00\u6b3e 100% \u5929\u7136\u690d\u7269\u6765\u6e90\u7684\u6563\u7c89\uff0c\u6700\u540e\u8fd8\u662f\u9009\u62e9\u53bb\u6389\u4e86\u77ff\u7269\u6210\u5206\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8ba9\u690d\u7269\u6563\u7c89\u80fd\u6709\u77ff\u7269\u6563\u7c89\u540c\u6837\u597d\u7684\u80a4\u611f\u3001\u5b9a\u5986\u6548\u679c\u548c\u7a33\u5b9a\u7684\u4ea7\u54c1\u72b6\u6001\uff0c\u4ed6\u4eec\u60f3\u5230\u4e86 21 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