{"id":59590,"date":"2022-03-03T18:09:26","date_gmt":"2022-03-03T10:09:26","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59590"},"modified":"2022-03-03T18:09:28","modified_gmt":"2022-03-03T10:09:28","slug":"%e8%bf%90%e8%90%a5%e4%ba%ba%e5%bf%85%e7%9f%a5%e5%bf%85%e4%bc%9a%e7%9a%84%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e7%9f%a5%e8%af%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/59590.html","title":{"rendered":"\u8fd0\u8425\u4eba\u5fc5\u77e5\u5fc5\u4f1a\u7684\u6570\u636e\u5206\u6790\u77e5\u8bc6"},"content":{"rendered":"\n<p>\u5728\u521a\u8fc8\u5165\u6570\u636e\u7684\u5927\u95e8\u65f6\uff0c\u6211\u7ecf\u5e38\u5bf9\u4e00\u4e9b\u6570\u636e\u6307\u6807\u6216\u8005\u6570\u636e\u672c\u8eab\u7684\u6982\u5ff5\u5f88\u6a21\u7cca\uff0c\u5c24\u5176\u662f\u5f53\u8ddf\u8fd0\u8425\u3001<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\" title=\"\u6570\u636e\u5206\u6790\" target=\"_blank\">\u6570\u636e\u5206\u6790<\/a><\/span>\u5e08\u626f\u9700\u6c42\u7684\u65f6\u5019\uff0c\u4f1a\u88ab\u8fd9\u4e9b\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u6307\u6807\u7ed9\u5f04\u7cca\u6d82\u3002\u4e3a\u4e86\u66f4\u597d\u7684\u5728\u884c\u4e1a\u91cc\u9762\u6478\u6253\u6eda\u722c\uff0c\u82b1\u4e86\u5f88\u591a\u65f6\u95f4\u9605\u8bfb\u4e00\u4e9b\u6307\u6807\u76f8\u5173\u7684\u6587\u7ae0\u3001\u4e66\u7c4d\uff0c\u603b\u7b97\u89e3\u51b3\u4e86\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e92\u8054\u7f51\u4ece\u4e1a\u4eba\u5458\uff0c\u76ee\u524d\u770b\u6765\u5bf9\u6570\u636e\u6307\u6807\u3001\u6307\u6807\u7684\u8fd0\u7528\u8fd8\u662f\u9700\u8981\u518d\u6df1\u5165\u5b66\u4e60\u4e0b\u3002\u7ec8\u4e8e\u6324\u51fa\u4e00\u4e9b\u65f6\u95f4\u91cd\u65b0\u68b3\u7406\u4e86\u5173\u4e8e\u6570\u636e\u6307\u6807\u76f8\u5173\u7684\u4e00\u4e9b\u77e5\u8bc6\uff0c\u5148\u68b3\u7406\u4e0b\u6570\u636e\u6307\u6807\u57fa\u7840\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p>1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u6307\u6807<\/h2>\n\n\n\n<p>\u5148\u6765\u770b\u4e00\u770b\u5e38\u89c1\u7684\u4e00\u4e9b\u6570\u636e\u6307\u6807\u4eec<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>DAU\uff1aDaily Active User \u65e5\u6d3b\u8dc3\u7528\u6237\u91cf\u3002\u7edf\u8ba1\u4e00\u65e5\uff08\u7edf\u8ba1\u65e5\uff09\u4e4b\u5185\uff0c\u767b\u9646\u6216\u4f7f\u7528\u4e86\u67d0\u4e2a\u4ea7\u54c1\u7684\u7528\u6237\u6570\uff08\u53bb\u91cd\uff09<\/li><li>WAU\uff1aWeekly Active Users \u5468\u6d3b\u8dc3\u7528\u6237\u91cf\u3002\u7edf\u8ba1\u4e00\u5468\uff08\u7edf\u8ba1\u65e5\uff09\u4e4b\u5185\uff0c\u767b\u9646\u6216\u4f7f\u7528\u4e86\u67d0\u4e2a\u4ea7\u54c1\u7684\u7528\u6237\u6570\uff08\u53bb\u91cd\uff09<\/li><li>MAU\uff1aMonthly Active User \u6708\u6d3b\u8dc3\u7528\u6237\u91cf\u3002\u7edf\u8ba1\u4e00\u6708\uff08\u7edf\u8ba1\u65e5\uff09\u4e4b\u5185\uff0c\u767b\u9646\u6216\u4f7f\u7528\u4e86\u67d0\u4e2a\u4ea7\u54c1\u7684\u7528\u6237\u6570\uff08\u53bb\u91cd\uff09<\/li><li>DNU\uff1aDay New User \u65e5\u65b0\u589e\u7528\u6237\uff0c\u8868\u793a\u5f53\u5929\u7684\u65b0\u589e\u7528\u6237<\/li><li>DOU\uff1aDay Old User \u65e5\u8001\u7528\u6237\u3002\u5f53\u5929\u767b\u9646\u7684\u8001\u7528\u6237\uff0c\u975e\u65b0\u589e\u7528\u6237<\/li><li>ACU\uff1aAverage Concurrent Users \u5e73\u5747\u540c\u65f6\u5728\u7ebf\u4eba\u6570<\/li><li>PCU\uff1aPeak Concurrent Users \u6700\u9ad8\u540c\u65f6\u5728\u7ebf\u4eba\u6570<\/li><li>UV\uff1aUnique Visitor \u552f\u4e00\u8bbf\u95ee\u91cf\uff0c\u5373\u9875\u9762\u88ab\u591a\u5c11\u4eba\u8bbf\u95ee\u8fc7<\/li><li>PV\uff1aPage View \u9875\u9762\u6d4f\u89c8\u91cf\uff0c\u5373\u9875\u9762\u88ab\u591a\u5c11\u4eba\u770b\u8fc7<\/li><li>ARPU\uff1aAverage Revenue Per User \u5e73\u5747\u6bcf\u4e2a\u6d3b\u8dc3\u7528\u6237\u6536\u76ca\u3002<\/li><li>ARPPU\uff1aAverage Revenue Per Paying User \u5e73\u5747\u6bcf\u4e2a\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u76ca\u3002\u7edf\u8ba1\u5468\u671f\u5185\uff0c\u4ed8\u8d39\u7528\u6237\u5bf9\u4ea7\u54c1\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002<\/li><li>LTV\uff1aLife Time Value \u751f\u547d\u5468\u671f\u4ef7\u503c\u3002\u4ea7\u54c1\u4ece\u7528\u6237\u6240\u6709\u4e92\u52a8\u4e2d\u83b7\u53d6\u7684\u5168\u90e8\u7ecf\u6d4e\u6536\u76ca\u7684\u603b\u548c<\/li><li>CAC\uff1aCustomer Acquisition Cost \u7528\u6237\u83b7\u53d6\u6210\u672c<\/li><li>ROI\uff1aReturn On Investment \u6295\u8d44\u56de\u62a5\u7387\u3002<br>ROI=\u5229\u6da6\u603b\u989d\/\u6295\u5165\u6210\u672c\u603b\u989d*100%<\/li><li>GMV\uff1aGross Merchandise Volume \u6210\u4ea4\u603b\u989d\u3002\u662f\u6307\u4e0b\u5355\u4ea7\u751f\u7684\u603b\u91d1\u989d<br>CMV=\u9500\u552e\u989d+\u53d6\u6d88\u8ba2\u5355\u91d1\u989d+\u9000\u6b3e\u91d1\u989d<\/li><li>\u652f\u4ed8UV\uff1a\u4e0b\u5355\u5e76\u6210\u529f\u652f\u4ed8\u7684\u7528\u6237\u6570<\/li><\/ol>\n\n\n\n<p>2<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u83b7\u53d6\u6307\u6807<\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u4e0a\u8ff0\u8fd9\u4e9b\u6307\u6807\uff0c\u5982\u679c\u4f60\u5f88\u964c\u751f\uff0c\u90a3\u4e48\u9996\u5148\u53ef\u80fd\u5c31\u4f1a\u95ee\u201c\u8fd9\u4e9b\u6307\u6807\u6765\u7684\u5462\u201d\uff0c\u201c\u6709\u4e9b\u6307\u6807\u76f4\u63a5\u83b7\u53d6\u4e0d\u5230\u5440\u201d\u3002\u8bf4\u5230\u8fd9\uff0c\u4e0d\u5f97\u4e0d\u63d0\u5230\u6570\u636e\u91c7\u96c6\u7684\u57fa\u7840\uff1a\u57cb\u70b9\u3002\u4e00\u822c\u5728\u8bbe\u8ba1\u597d\u6570\u636e\u6307\u6807\u540e\uff0c\u6211\u4eec\u4f1a\u6709\u4e00\u4e2a\u201c\u6570\u636e\u57cb\u70b9\u201d\u7684\u5de5\u7a0b\uff0c\u901a\u5e38\u662f\u7531\u4ea7\u54c1\u7ecf\u7406\u8f93\u51fa\u300a\u57cb\u70b9\u9700\u6c42\u6587\u6863\u300b\uff0c\u7136\u540e\u4ea4\u4e88\u5f00\u53d1\u8fdb\u884c\u57cb\u70b9\u90e8\u7f72\uff0c\u5173\u4e8e\u57cb\u70b9\u7684\u51e0\u79cd\u65b9\u5f0f\u5df2\u7ecf\u5728\u57cb\u70b9\u7cfb\u5217\u91cc\u9762\uff0c\u5728\u6b64\u4e0d\u590d\u8ff0\u4e86\u3002<\/p>\n\n\n\n<p>\u57cb\u70b9\u662f\u4e92\u8054\u7f51\u9886\u57df\u6700\u91cd\u8981\u7684\u6570\u636e\u91c7\u96c6\u624b\u6bb5\u4e4b\u4e00\u3002\u901a\u4fd7\u8bb2\u5c31\u662f\u5728web\u6216app\u690d\u5165\u57cb\u70b9\u4ee3\u7801\uff0c\u7528\u4ee5\u76d1\u63a7\u7528\u6237\u884c\u4e3a\u4e8b\u4ef6\u3002\u901a\u8fc7\u57cb\u70b9\uff0c\u6211\u4eec\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u83b7\u5f97\u7528\u6237\u884c\u4e3a\u8f68\u8ff9<\/li><li>\u8ffd\u8e2a\u4efb\u4e00\u65f6\u95f4\u6bb5\u6570\u636e\u7684\u53d8\u5316<\/li><li>\u9a8c\u8bc1\u53ef\u884c\u6027<\/li><li>\u627e\u51fa\u4ea7\u54c1\u8bbe\u8ba1\u6f0f\u6d1e\u7b49<\/li><\/ul>\n\n\n\n<p>\u4ee5\u7535\u5546\u7f51\u7ad9\u4e3a\u4f8b\uff0c\u60f3\u8981\u7edf\u8ba1\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u3001\u8bbf\u95ee\u5546\u54c1\u8be6\u60c5\u9875\u3001\u52a0\u5165\u8d2d\u7269\u8f66\u3001\u652f\u4ed8\u8ba2\u5355\u5230\u652f\u4ed8\u6210\u529f\u7684\u8f6c\u6362\u7387\u3002\u53d1\u73b0\u4ece\u8ba2\u5355\u652f\u4ed8\u5230\u652f\u4ed8\u6210\u529f\u8f6c\u6362\u7387\u4ec5\u67094%\uff0c\u660e\u663e\u8fc7\u4f4e\u3002\u5373\u53ef\u5206\u6790\u652f\u4ed8\u8282\u70b9\u662f\u5426\u5b58\u5728bug\uff0c\u7531\u4ec0\u4e48\u539f\u56e0\u5bfc\u81f4\u3002<\/p>\n\n\n\n<p>3<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u6307\u6807\u5206\u7c7b<\/h2>\n\n\n\n<p>\u5927\u81f4\u7684\uff0c\u6211\u8ba4\u4e3a\u53ef\u4ee5\u5c06\u6570\u636e\u6307\u6807\u5206\u4e3a\u4e09\u5927\u7c7b\uff1a\u7efc\u5408\u6027\u6307\u6807\u3001\u6d41\u7a0b\u6027\u6307\u6807\u3001\u4e1a\u52a1\u6027\u6307\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"594\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/image-79.png\" alt=\"\" class=\"wp-image-59591\"\/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>\u7efc\u5408\u6027\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u7efc\u5408\u6027\u6307\u6807\u662f\u80fd\u4f53\u73b0\u4ea7\u54c1\u76ee\u524d\u7efc\u5408\u60c5\u51b5\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u5728\u975e\u4ea4\u6613\u7f51\u7ad9\uff0c\u6bd4\u5982\u793e\u4ea4\u7f51\u7ad9\uff0c\u6570\u636e\u6307\u6807\u7684\u7528\u9014\u504f\u5411\u4e8e\u4e86\u89e3\u4ea7\u54c1\u7684\u7528\u6237\u589e\u957f\u6216\u51cf\u5c11\u7b49\u60c5\u51b5\u3002\u7efc\u5408\u6027\u6307\u6807\u901a\u5e38\u6709\uff1aDAU\u3001\u7559\u5b58\u6570\u3001\u7559\u5b58\u7387\u3001\u4eba\u5747\u4f7f\u7528\u65f6\u957f\u3001PV\u3001UV\u7b49\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4ea4\u6613\u7cfb\u578b\u7f51\u7ad9\uff0c\u90a3\u4e48\u5e73\u53f0\u5173\u6ce8\u7684\u7efc\u5408\u6027\u6307\u6807\u901a\u5e38\u662f\uff1aGMV\u3001\u652f\u4ed8UV\u3001\u4eba\u5747\u8ba2\u5355\u6570\u3001\u4eba\u5747\u5ba2\u5355\u4ef7\u7b49\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u6d41\u7a0b\u6027\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u6d41\u7a0b\u6027\u6307\u6807\u662f\u6307\u4e0e\u7528\u6237\u64cd\u4f5c\u884c\u4e3a\u76f8\u5173\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u70b9\u51fb\u7387\uff1a\u6709PV\u70b9\u51fb\u7387\u548cUV\u70b9\u51fb\u7387\uff0c\u4e00\u822c\u4f7f\u7528PV\u70b9\u51fb\u7387\u3002<\/li><li>\u8f6c\u6362\u7387\uff1a\u4e0b\u4e00\u6b65\u64cd\u4f5c\u7528\u6237\u6570\/\u4e0a\u4e00\u6b65\u64cd\u4f5c\u7528\u6237\u6570<\/li><li>\u6d41\u5931\u7387\uff1a\uff08\u4e0a\u4e00\u6b65\u7528\u6237\u6570-\u4e0b\u4e00\u6b65\u7528\u6237\u6570\uff09\/\u4e0a\u4e00\u6b65\u7528\u6237\u6570<\/li><li>\u5b8c\u6210\u7387\uff1a\u5b8c\u6210\u7387\u76f8\u5bf9\u4e8e\u8f6c\u5316\u7387\u800c\u8a00\uff0c\u662f\u6700\u7ec8\u7684\u7ed3\u679c\u6570\u503c\u3002\u8f6c\u5316\u7387\u662f\u8fc7\u7a0b\u503c\uff0c\u5b8c\u6210\u7387\u662f\u7ed3\u679c\u503c\u3002<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u4e1a\u52a1\u6027\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u4e1a\u52a1\u6027\u6307\u6807\u662f\u8ddf\u4ea7\u54c1\u4e1a\u52a1\u76f8\u5173\u7684\u6307\u6807\u3002\u4f8b\u5982\u89c6\u9891\u7f51\u7ad9\uff0c\u5219\u53ef\u80fd\u9700\u8981\u7684\u4e1a\u52a1\u6307\u6807\u6709\uff1a\u89c6\u9891\u64ad\u653e\u6570\u3001\u4eba\u5747\u89c2\u770b\u65f6\u957f\u3001\u4eba\u5747\u64ad\u653e\u6570\u3001\u64ad\u653e\u7387\u7b49\u3002<\/p>\n\n\n\n<p>4<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u5206\u6790\u4e0e\u8bbe\u8ba1\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u6570\u636e\u5206\u6790\u548c\u8bbe\u8ba1\u7684\u65b9\u6cd5\u6709\uff1a\u4e8b\u4ef6\u5206\u6790\u3001\u7559\u5b58\u5206\u6790\u3001\u6f0f\u6597\u5206\u6790\u3001\u5206\u6b65\u5206\u6790\u3001\u5bf9\u6bd4\u5206\u6790\u548c\u591a\u7ef4\u5ea6\u62c6\u89e3\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4e8b\u4ef6\u5206\u6790<\/li><\/ol>\n\n\n\n<p>\u4e8b\u4ef6\u662f\u8ffd\u8e2a\u6216\u8bb0\u5f55\u7684\u7528\u6237\u884c\u4e3a\u6216\u4e1a\u52a1\u8fc7\u7a0b\u3002\u4e8b\u4ef6\u662f\u901a\u8fc7\u57cb\u70b9\u8bb0\u5f55\uff0c\u901a\u8fc7SDK\u4e0a\u4f20\u7684\u7528\u6237\u884c\u4e3a\u6216\u4e1a\u52a1\u8fc7\u7a0b\u8bb0\u5f55\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u89c6\u9891\u5185\u5bb9\u4ea7\u54c1\u53ef\u80fd\u5305\u542b\u7684\u4e8b\u4ef6\uff1a\u2460\u64ad\u653e\u89c6\u9891\uff1b\u2461\u6682\u505c\uff1b\u2462\u7ee7\u7eed\u64ad\u653e\uff1b\u2463\u5206\u4eab\uff1b\u2464\u8bc4\u8bba\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u4e8b\u4ef6\u53ef\u80fd\u5305\u542b\u591a\u4e2a\u4e8b\u4ef6\u5c5e\u6027\uff0c\u4f8b\u5982\uff0c\u201c\u64ad\u653e\u89c6\u9891\u201d\u4e8b\u4ef6\u4e0b\u53ef\u80fd\u5305\u542b\u7684\u5c5e\u6027\uff1a\u2460\u6765\u6e90\uff1b\u2461\u662f\u5426\u81ea\u52a8\u64ad\u653e\uff1b\u2462\u64ad\u653e\u5f62\u6001\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u7559\u5b58\u5206\u6790<\/li><\/ol>\n\n\n\n<p>\u7559\u5b58\u7387\u662f\u9a8c\u8bc1\u7528\u6237\u7c98\u6027\u7684\u5173\u952e\u6307\u6807\uff0c\u8bbe\u8ba1\u5e08\u548c\u4ea7\u54c1\u7ecf\u7406\u901a\u5e38\u53ef\u4ee5\u5229\u7528\u7559\u5b58\u7387\u4e0e\u7ade\u54c1\u5bf9\u6807\uff0c\u8861\u91cf\u7528\u6237\u7684\u7c98\u6027\u548c\u5fe0\u8bda\u5ea6\u3002\u901a\u5e38\u91cd\u70b9\u5173\u6ce8\u6b21\u65e5\u30013\u65e5\u30017\u65e5\u300130\u65e5\u5373\u53ef\uff0c\u5e76\u89c2\u5bdf\u7559\u5b58\u7387\u7684\u8870\u51cf\u7a0b\u5ea6\u3002\u7559\u5b58\u7387\u8ddf\u5e94\u7528\u7684\u7c7b\u578b\u4e5f\u6709\u5f88\u5927\u5173\u7cfb\u3002\u901a\u5e38\u6765\u8bf4\uff0c\u5de5\u5177\u7c7b\u5e94\u7528\u7684\u9996\u6708\u7559\u5b58\u7387\u53ef\u80fd\u666e\u904d\u6bd4\u6e38\u620f\u7c7b\u7684\u9996\u6708\u7559\u5b58\u7387\u8981\u9ad8\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u6f0f\u6597\u5206\u6790<\/li><\/ol>\n\n\n\n<p>\u6f0f\u6597\u5206\u6790\u5c31\u662f\u8f6c\u5316\u7387\u5206\u6790\uff0c\u662f\u901a\u8fc7\u8ba1\u7b97\u76ee\u6807\u6d41\u7a0b\u4e2d\u7684\u8d77\u70b9\uff0c\u5230\u6700\u540e\u5b8c\u6210\u76ee\u6807\u8282\u70b9\u7684\u7528\u6237\u91cf\u4e0e\u7559\u5b58\u7387\uff0c\u6d41\u91cf\u6f0f\u6597\u6a21\u578b\u5728\u4ea7\u54c1\u4e2d\u7684\u7ecf\u5178\u8fd0\u7528\u662fAARRR\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u8861\u91cf\u6bcf\u4e00\u8282\u70b9\u7684\u8f6c\u6362\u7387\uff0c\u901a\u8fc7\u5f02\u5e38\u6570\u636e\uff08\u8f6c\u6362\u7387\u8fc7\u4f4e\uff09\u627e\u51fa\u5f02\u5e38\u8282\u70b9\uff0c\u8fdb\u800c\u786e\u5b9a\u5404\u4e2a\u73af\u8282\u7684\u6d41\u5931\u7387\uff0c\u5206\u6790\u7528\u6237\u600e\u4e48\u6d41\u5931\u3001\u4e3a\u4ec0\u4e48\u6d41\u5931\u3001\u5728\u54ea\u91cc\u6d41\u5931\u3002\u6839\u636e\u6570\u636e\u6539\u8fdb\u4ea7\u54c1\uff0c\u6700\u7ec8\u63d0\u5347\u6574\u4f53\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"593\" height=\"465\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/image-15.jpg\" alt=\"\" class=\"wp-image-59592\"\/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>\u7528\u6237\u5206\u7fa4\u5206\u6790<\/li><\/ol>\n\n\n\n<p>\u7528\u6237\u5728\u67d0\u4e2a\u7279\u5b9a\u6761\u4ef6\u4e0b\u7684\u7528\u6237\u5206\u7ec4\u6216\u5360\u6bd4\u3002\u4f8b\u5982\uff1a\u6ce8\u518c7\u5929\u5185\u4e0b\u5355\u7684\u7528\u6237\u7ec4\u3001\u53c2\u4e0e\u8fc7A\u6d3b\u52a8\u7684\u7528\u6237\u7b49\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>\u5bf9\u6bd4\u5206\u6790<\/li><\/ol>\n\n\n\n<p>\u5c06\u4e0d\u540c\u65f6\u6bb5\u7684\u6570\u636e\u8fdb\u884c\u5bf9\u6bd4\uff0c\u627e\u51fa\u5dee\u503c\uff0c\u8fdb\u884c\u4ea7\u54c1\u4f18\u5316\u6216\u9a8c\u8bc1\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\u81ea\u8eab\u4ea7\u54c1\u5bf9\u6bd4\uff1a\u5bf9\u6bd4\u4ea7\u54c1\u4e0d\u540c\u6a21\u5757\u76f8\u4f3c\u573a\u666f\u7684\u6570\u636e\uff0c\u627e\u51fa\u95ee\u9898\u70b9\u3002<br>\u884c\u4e1a\u4ea7\u54c1\u5bf9\u6bd4\uff1a\u4e0e\u540c\u884c\u4e1a\u4ea7\u54c1\u8fdb\u884c\u5bf9\u6bd4\uff0c\u627e\u51fa\u4f18\u52a3\u52bf\uff0c\u5e76\u6301\u7eed\u4f18\u5316\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>\u591a\u7ef4\u5ea6\u62c6\u89e3<\/li><\/ol>\n\n\n\n<p>\u7528\u4e0d\u540c\u7684\u7ef4\u5ea6\u89c6\u89d2\u62c6\u5206\u5206\u6790\u540c\u4e00\u7c7b\u6570\u636e\u6307\u6807\u3002\u4f8b\u5982\u6309\u7167\u4e0d\u540c\u7684\u7701\u5e02\u5730\u533a\u5206\u6790\u3001\u4e0d\u540c\u7684\u7528\u6237\u4eba\u7fa4\u3001\u4e0d\u7528\u7684\u8bbe\u5907\u7b49\u3002\u901a\u8fc7\u4e0d\u540c\u7ef4\u5ea6\u62c6\u89e3\uff0c\u627e\u5230\u6570\u636e\u80cc\u540e\u7684\u771f\u76f8\u3002<\/p>\n\n\n\n<p>5<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5efa\u7acb\u6570\u636e\u6a21\u578b<\/h2>\n\n\n\n<p>\u5f15\u5165\u6570\u636e\u5206\u6790\uff0c\u5c31\u8981\u5f15\u5165\u6570\u636e\u6a21\u578b\u3002\u6570\u636e\u6a21\u578b\u7684\u6838\u5fc3\u662f\u201c\u5206\u7c7b\u201d\uff0c\u5982\u4f55\u9009\u62e9\u6216\u521b\u9020\u9002\u5408\u81ea\u8eab\u4ea7\u54c1\u7684\u6570\u636e\u6a21\u578b\uff0c\u6211\u4eec\u53ef\u4ee5\u5148\u4e86\u89e3\u5e02\u9762\u4e0a\u719f\u77e5\u51e0\u5927\u6a21\u578b\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>AARRR<\/li><\/ol>\n\n\n\n<p>AARRR\u662fAcquisition\u3001Activation\u3001Retention\u3001Revenue\u3001Referral\uff0c\u8fd9\u4e2a\u4e94\u4e2a\u5355\u8bcd\u7684\u7f29\u5199\uff0c\u5206\u522b\u5bf9\u5e94\u7528\u6237\u751f\u547d\u5468\u671f\u4e2d\u76845\u4e2a\u91cd\u8981\u73af\u8282\u3002<\/p>\n\n\n\n<p>\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u4ece\u5e7f\u544a\/\u6e20\u9053\u7b49\u53bb\u62c9\u65b0\uff0c\u83b7\u53d6\u7528\u6237\u3002\u7136\u800c\u7528\u6237\u4e0b\u8f7d\u4e86\u4e0d\u4e00\u5b9a\u4f1a\u5b89\u88c5\uff0c\u5b89\u88c5\u4e86\u4e0d\u4e00\u5b9a\u4f1a\u4f7f\u7528\u8be5\u5e94\u7528\u3002\u6240\u4ee5\u6fc0\u6d3b\u6210\u4e86\u8fd9\u4e2a\u5c42\u6b21\u4e2d\u6700\u5173\u5fc3\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u6307\u6807\uff1aCAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c Customer Acquisition Cost\uff09<\/p>\n\n\n\n<p>\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff08Activation\uff09\uff1a\u7136\u540e\uff0c\u901a\u8fc7\u5f15\u5bfc\u7528\u6237\u6ce8\u518c\u7b49\u65b9\u5f0f\u6765\u6fc0\u6d3b\u4ed6\u4eec\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u6307\u6807\uff1aDAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\uff09\u3001MAU\uff08\u6708\u6d3b\u8dc3\u7528\u6237\uff09\u3001\u6bcf\u6b21\u542f\u52a8\u5e73\u5747\u4f7f\u7528\u65f6\u957f\u3001\u6bcf\u4e2a\u7528\u6237\u6bcf\u65e5\u5e73\u5747\u542f\u52a8\u6b21\u6570\u3001\u65e5\u6d3b\u8dc3\u7387\u3001\u5468\u6d3b\u8dc3\u7387\u3001\u6708\u6d3b\u8dc3\u7387<\/p>\n\n\n\n<p>\u63d0\u9ad8\u7559\u5b58\u7387\uff08Retention\uff09\uff1a\u7528\u6237\u88ab\u6fc0\u6d3b\u540e\uff0c\u5269\u4f59\u7684\u5de5\u4f5c\u5c31\u662f\u5982\u4f55\u8ba9\u4ed6\u4eec\u7559\u4e0b\u6765\uff0c\u4ea7\u751f\u7c98\u6027\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u6307\u6807\uff1a1-Day Retention\uff08\u6b21\u65e5\u7559\u5b58\u7387\uff09\u30017-Day Retention\uff08D+7\u65e5\u7559\u5b58\u7387\uff09\u3002\u66fe\u7ecf\u6709\u6e38\u620f\u884c\u4e1a\u7684\u884c\u5bb6\u6307\u51fa\uff0c\u5982\u679c\u60f3\u6210\u4e3a\u4e00\u6b3e\u6210\u529f\u7684\u6e38\u620f\uff0c1-Day Retention\u8981\u8fbe\u523040%\uff0c 7-Day Retention\u8981\u8fbe\u5230 20%\u3002<\/p>\n\n\n\n<p>\u83b7\u53d6\u6536\u5165\uff08Revenue\uff09\uff1a\u6536\u5165\u4e00\u822c\u6709\u4e09\u79cd\uff0c\u4ed8\u8d39\u5e94\u7528\u3001\u5e94\u7528\u5185\u4ed8\u8d39\u53ca\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5173\u6ce8\u6307\u6807\uff1aARPU\uff08\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff09\u3001ARPPU\uff08\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff09\u3001CAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c\uff09\u3001LTV\uff08\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u3002LTV \u2013 CAC\u7684\u5dee\u503c\uff0c\u5c31\u53ef\u4ee5\u89c6\u4e3a\u8be5\u5e94\u7528\u4ece\u6bcf\u4e2a\u7528\u6237\u8eab\u4e0a\u83b7\u53d6\u7684\u5229\u6da6\u3002\u6240\u4ee5\u6700\u5927\u5316\u5229\u6da6\uff0c\u5c31\u53d8\u6210\u5982\u4f55\u5728\u964d\u4f4eCAC\u7684\u540c\u65f6\uff0c\u63d0\u9ad8LTV\uff0c\u4f7f\u5f97\u8fd9\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u503c\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u63a8\u8350\uff08Referral\uff09\uff1a\u4ee5\u524d\u7684\u8fd0\u8425\u6a21\u578b\u5230\u7b2c\u56db\u4e2a\u5c42\u6b21\u5c31\u7ed3\u675f\u4e86\uff0c\u4f46\u662f\u793e\u4ea4\u7f51\u7edc\u7684\u5174\u8d77\uff0c\u4f7f\u5f97\u8fd0\u8425\u589e\u52a0\u4e86\u4e00\u4e2a\u65b9\u9762\uff0c\u5c31\u662f\u57fa\u4e8e\u793e\u4ea4\u7f51\u7edc\u7684\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u8fd9\u5df2\u7ecf\u6210\u4e3a\u83b7\u53d6\u7528\u6237\u7684\u4e00\u4e2a\u65b0\u9014\u5f84\u3002\u8fd9\u4e2a\u65b9\u5f0f\u7684\u6210\u672c\u5f88\u4f4e\uff0c\u800c\u4e14\u6548\u679c\u6709\u53ef\u80fd\u975e\u5e38\u597d\uff1b\u552f\u4e00\u7684\u524d\u63d0\u662f\u4ea7\u54c1\u81ea\u8eab\u8981\u8db3\u591f\u597d\uff0c\u6709\u5f88\u597d\u7684\u53e3\u7891\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"308\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/image-80.png\" alt=\"\" class=\"wp-image-59593\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u6574\u4e2aAARRR\u6a21\u578b\u4e2d\uff0c\u8fd9\u4e9b\u91cf\u5316\u6307\u6807\u90fd\u5177\u6709\u5f88\u91cd\u8981\u7684\u5730\u4f4d\uff0c\u800c\u4e14\u5f88\u591a\u6307\u6807\u7684\u5f71\u54cd\u529b\u662f\u8de8\u591a\u4e2a\u5c42\u6b21\u7684\u3002\u53ca\u65f6\u51c6\u786e\u5730\u83b7\u53d6\u8fd9\u4e9b\u6307\u6807\u7684\u5177\u4f53\u6570\u636e\uff0c\u5bf9\u4e8e\u5e94\u7528\u7684\u6210\u529f\u8fd0\u8425\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>RARRA<\/li><\/ol>\n\n\n\n<p>RARRA\u6a21\u578b\u672c\u8d28\u4e0a\u662f\u901a\u8fc7AARRR\u6a21\u578b\u8c03\u6574\u987a\u5e8f\u5f97\u6765\u7684\uff0c\u5176\u539f\u56e0\u662fAARRR\u4e13\u6ce8\u4e8e\u83b7\u5ba2(Acquisition)\uff0c\u4e14\u662fMcClure\u662f\u57282007\u5e74\u7f16\u5199\u7684\uff0c\u5f53\u65f6\u7684CAC\u8fd8\u6bd4\u8f83\u4f4e\u5ec9\uff0c\u4e0a\u67b6\u5e94\u7528\u5373\u5bb9\u6613\u83b7\u5f97\u7528\u6237\u3002\u5728\u4e92\u8054\u7f51\u6d41\u91cf\u9ad8\u901f\u589e\u957f\u7684\u4eca\u5929\uff0c\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\u5df2\u53d8\u5f97\u975e\u5e38\u6602\u8d35\uff0c\u6240\u6709\u5e94\u7528\u5546\u57ce\u90fd\u6709\u767e\u4e07\u4e2aAPP\uff0c\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u7b80\u5355\u53d1\u5e03\u4e00\u4e2a\u5e94\u7528\u5c31\u6709\u7528\u6237\u65e9\u5df2\u5df2\u4e0d\u518d\u662f\u8d5a\u94b1\u7684\u65b9\u5f0f\u3002\u6240\u4ee5\uff0c\u4ee5\u62c9\u65b0\u83b7\u5ba2\u7684\u589e\u957f\u6a21\u5f0f\u4e0d\u518d\u9002\u7528\u3002\u73b0\u5728\u9ed1\u5ba2\u589e\u957f\u7684\u771f\u6b63\u5173\u952e\u662f\u7559\u5b58\uff08Retention\uff09\u3002<\/p>\n\n\n\n<p>RARRA\u6a21\u578b\u662f\u6258\u9a6c\u65af\u00b7\u4f69\u8482\u7279Thomas Petit\u548c\u8d3e\u535a\u00b7\u5e15\u666eGabor Papp\u5bf9\u4e8eAARRR\u6a21\u578b\u7684\u4f18\u5316\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u7559\u5b58\uff08Retention\uff09\uff1a\u662fRARRA\u6700\u91cd\u8981\u7684\u6307\u6807\uff0c\u7559\u5b58\u7387\u662f\u53cd\u5e94\u7528\u6237\u7559\u5b58\u6700\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/li><li>\u7528\u6237\u6fc0\u6d3b\uff08Activation\uff09\uff1a\u52a0\u901f\u7528\u6237\u6fc0\u6d3b\uff0c\u4e3a\u7528\u6237\u7684\u7b2c\u4e00\u6b21\u4f7f\u7528\u63d0\u4f9b\u5c3d\u53ef\u80fd\u6109\u5feb\u7684\u4f53\u9a8c\u3002\u786e\u4fdd\u4ed6\u4eec\u5728\u9996\u6b21\u4f7f\u7528\u65f6\u5c31\u770b\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\u6240\u5728\u3002<\/li><li>\u7528\u6237\u63a8\u8350\uff08Referral\uff09\uff1a\u5efa\u7acb\u6709\u6548\u7684\u63a8\u8350\u7cfb\u7edf\uff0c\u8ba9\u7528\u6237\u4e3b\u52a8\u5206\u4eab\u548c\u8ba8\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li><li>\u5546\u4e1a\u53d8\u73b0\uff08Revenue\uff09\uff1a\u63d0\u9ad8\u7528\u6237\u7684LTV\uff08Lifetime Value\uff09\uff0c\u7528\u6237\u7559\u5b58\u8d8a\u957f\uff0c\u5bf9\u4e1a\u52a1\u7684\u4ef7\u503c\u8d8a\u5927\u3002<\/li><li>\u7528\u6237\u62c9\u65b0\uff08Acquisition\uff09\uff1a\u9f13\u52b1\u8001\u7528\u6237\u5e26\u6765\u65b0\u7528\u6237\uff1b\u4f18\u5316\u83b7\u5ba2\u6e20\u9053\uff0c\u901a\u8fc7\u6e20\u9053\u7fa4\u7ec4\u5206\u6790\u627e\u51fa\u6700\u9002\u5408\u4f60\u4ea7\u54c1\u7684\u83b7\u5ba2\u6e20\u9053\u3002<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Google\u2019s HEART<\/li><\/ol>\n\n\n\n<p>Google\u2019s HEART\u662f\u4e00\u4e2a\u7528\u6765\u8bc4\u4f30\u4ee5\u53ca\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u7684\u6a21\u578b\uff0c\u5b83\u7531\u4e94\u4e2a\u7ef4\u5ea6\u7ec4\u6210\uff1aEngagement\uff08\u53c2\u4e0e\u5ea6\uff09\u3001Adoption\uff08\u63a5\u53d7\u5ea6\uff09\u3001Retention\uff08\u7559\u5b58\u5ea6\uff09\u3001Task Success\uff08\u4efb\u52a1\u5b8c\u6210\u5ea6\uff09\u548cHappiness\uff08\u6109\u60a6\u5ea6\uff09\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Customer Experience Index (CX Index)<\/li><\/ol>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c\u6307\u6570\u7684\u7ef4\u5ea6\u6709\u4e09\u4e2a\uff0c\u5206\u522b\u4e3a\uff1a\u6ee1\u8db3\u9700\u6c42\u3001\u7b80\u5355\u5730\u548c\u6109\u5feb\u5730\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u5c31\u662f\u51e0\u4e2a\u5e38\u89c1\u7684\u6570\u636e\u6307\u6807\u6a21\u578b\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u6bcf\u4e2a\u6a21\u578b\u7684\u80cc\u666f\u548c\u7528\u9014\u6765\u5b66\u4e60\u5176\u4e2d\u7684\u6307\u6807\u601d\u8def\uff0c\u5e76\u521b\u9020\u51fa\u9002\u5408\u81ea\u5df1\u56e2\u961f\u7684\u6570\u636e\u6a21\u578b\u3002<\/p>\n\n\n\n<p>6<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6307\u6807\u5b57\u5178<\/h2>\n\n\n\n<p>\u4e3a\u4e86\u5bf9\u6307\u6807\u8fdb\u884c\u7edf\u4e00\u7ba1\u7406\uff0c\u65b9\u4fbf\u7ef4\u62a4\u548c\u5171\u4eab\uff0c\u6211\u4eec\u9700\u8981\u521b\u5efa\u6307\u6807\u5b57\u5178\u3002\u6307\u6807\u5b57\u5178\u53ef\u4ee5\u662fExcel\u8868\uff0c\u6216\u8005\u5176\u4ed6\u8bb0\u5f55\u5f62\u5f0f\u3002\u5728\u6570\u636e\u91cf\u5927\u7684\u590d\u6742\u73af\u5883\u4e2d\uff0c\u4e00\u822c\u5c06\u6307\u6807\u7ba1\u7406\u529f\u80fd\u653e\u5728\u6570\u636e\u7ba1\u7406\u7cfb\u7edf\u4e2d\u3002<\/p>\n\n\n\n<p>\u6307\u6807\u4e00\u822c\u5206\u4e3a\u4e09\u7c7b\uff1a\u57fa\u7840\u6307\u6807\u3001\u666e\u901a\u6307\u6807\u3001\u8ba1\u7b97\u6307\u6807\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u57fa\u7840\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u6307\u6ca1\u6709\u66f4\u4e0a\u6e38\u7684\u6307\u6807\uff0c\u5373\u5b83\u7684\u7236\u7ea7\u6307\u6807\u5c31\u662f\u5b83\u81ea\u8eab\u3002\u4f8b\u5982\u201c\u56e2\u8d2d\u4ea4\u6613\u989d\u201d\u3001\u201c\u8ba2\u5355\u91cf\u201d\u3001\u201c\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u201d\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u884d\u751f\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u6307\u5728\u5355\u4e00\u7236\u7ea7\u6307\u6807\u7684\u57fa\u7840\u4e0a\u9650\u5b9a\u67d0\u4e2a\u7ef4\u5ea6\u5f97\u5230\u7684\u6307\u6807\u3002\u4f8b\u5982\u201cPC\u7aef\u56e2\u8d2d\u4ea4\u6613\u989d\u201d\uff0c\u9650\u5236\u6761\u4ef6\u4e3a\u201c\u4e0b\u5355\u5e73\u53f0=PC\u201d\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u8ba1\u7b97\u6307\u6807<\/li><\/ol>\n\n\n\n<p>\u6307\u5728\u82e5\u5e72\u4e2a\u63cf\u8ff0\u578b\u6307\u6807\u4e0a\u901a\u8fc7\u56db\u5219\u8fd0\u8f93\u3001\u6392\u5e8f\u3001\u7d2f\u8ba1\u6216\u6c47\u603b\u5b9a\u4e49\u51fa\u7684\u6307\u6807\u4e3a\u8ba1\u7b97\u6307\u6807\u3002\u4f8b\u5982\u201c\u5ba2\u5355\u4ef7\u201d\u3001\u201cARPU\u201d\u7b49<\/p>\n\n\n\n<p>\u6307\u6807\u5b57\u5178\u901a\u7545\u5305\u542b\u6307\u6807\u7ef4\u5ea6\u548c\u6307\u6807\u91cf\u5ea6\u4e24\u5927\u90e8\u5206\uff0c\u4f8b\u5982<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"164\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/image-16.jpg\" alt=\"\" class=\"wp-image-59594\"\/><figcaption>\u6307\u6807\u5b57\u5178\u7684\u7ef4\u5ea6<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"120\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/image-17.jpg\" alt=\"\" class=\"wp-image-59595\"\/><figcaption>\u6307\u6807\u5b57\u5178\u7684\u91cf\u5ea6<\/figcaption><\/figure><\/div>\n\n\n\n<p>7<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u6307\u6807\u5982\u4f55\u9a8c\u8bc1\u8bbe\u8ba1<\/h2>\n\n\n\n<p>\u6307\u6807\u7684\u6700\u7ec8\u76ee\u7684\u662f\u7528\u6765\u8861\u91cf\u4ea7\u54c1\u7684\u662f\u5426\u7b26\u5408\u9884\u671f\uff0c\u5e76\u4e3a\u540e\u7eed\u4ea7\u54c1\u4f18\u5316\u5de5\u4f5c\u63d0\u4f9b\u601d\u8def\u548c\u65b9\u5411\u3002<\/p>\n\n\n\n<ol 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