{"id":59933,"date":"2022-03-08T11:02:17","date_gmt":"2022-03-08T03:02:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59933"},"modified":"2022-03-08T11:02:21","modified_gmt":"2022-03-08T03:02:21","slug":"aarrr%e6%a8%a1%e5%9e%8b%e6%8b%86%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/59933.html","title":{"rendered":"AARRR\u6a21\u578b\u62c6\u89e3"},"content":{"rendered":"\n<p>\u4e92\u8054\u7f51\u7ea2\u5229\u9000\u6f6e\uff0c\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\uff0c<strong>\u7838\u94b1\u641e\u8865\u8d34\u5f0f<\/strong>\u7684\u66b4\u529b\u7528\u6237\u589e\u957f\u7b56\u7565\u663e\u7136\u96be\u4ee5\u7ef4\u7cfb\u4ea7\u54c1\u4e0e\u7528\u6237\u7684\u957f\u4e45\u8054\u7cfb\uff0c\u4ea7\u54c1\u7684<strong>\u8fd0\u8425\u6210\u672c\u538b\u529b<\/strong>\u540c\u6837\u96be\u4ee5\u627f\u53d7\uff0c\u4f5c\u4e3a\u8865\u8d34\u5927\u6218\u731b\u5c06\u7684\u62fc\u591a\u591a\u4e5f\u6084\u6084\u628a\u5c0f\u6570\u70b9\u5f80\u540e\u632a\u4e86\u516d\u4e03\u4f4d\u3002\u8fd9\u4e0d\u5f97\u4e0d\u8ba9\u4eba\u611f\u53f9\uff0c\u8fd0\u8425\u96be\u5450\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/fdcf8a6ce9364a2ba608398fa08ce1d8.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<p>\u7ecf\u5178\u7684\u7528\u6237\u589e\u957f\u6a21\u578b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr%e6%a8%a1%e5%9e%8b\" title=\"AARRR\u6a21\u578b\" target=\"_blank\">AARRR\u6a21\u578b<\/a><\/span>\u5c31\u4ece<strong>\u62c9\u65b0\u3001\u4fc3\u6d3b\u3001\u7559\u5b58\u3001\u4ed8\u8d39\u3001\u8f6c\u4ecb\u7ecd<\/strong>\u4e94\u6b65\u8bb2\u6e05\u4e86\u5982\u4f55\u5efa\u7acb\u5b8c\u6574\u7684\u8fd0\u8425\u65b9\u6cd5\u8bba\uff0c\u4f7f\u6574\u4e2a\u4e1a\u52a1\u589e\u957f\u5904\u4e8e\u5408\u7406\u53ef\u63a7\u7684\u8ba1\u5212\u5185\uff0c\u6700\u9ad8\u6548\u5730\u8c03\u52a8\u6709\u9650\u8d44\u6e90\u5b9e\u73b0\u4e1a\u52a1\u7684\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u867d\u7136\u77e5\u9053\u8fd9\u4e2a\u6a21\u578b\uff0c\u4f46\u78b0\u4e0a\u5b9e\u9645\u95ee\u9898\u65f6\uff0c\u53c8\u4e0d\u77e5\u9053\u4ece\u4f55\u4e0b\u624b\uff0c\u8001\u674e\u5c31\u4e3e\u4e00\u4e2a\u4e70\u83dcapp\u7684\u4f8b\u5b50\uff0c<strong>\u4ece\u7406\u8bba\u5230\u5b9e\u8df5<\/strong>\uff0c\u7ed9\u5927\u5bb6\u8bb2\u4e00\u8bb2\u8fd9\u4e2a\u6a21\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/8ef5f699a78b44bc8b3e063adc70773f.jpg\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/h1>\n\n\n\n<p>\u4efb\u4f55\u4ea7\u54c1\u7684\u8fd0\u8425\uff0c\u7b2c\u4e00\u6b65\u90fd\u662f\u83b7\u53d6\u65b0\u7528\u6237\uff0c\u65b0\u7528\u6237\u4e00\u822c\u6765\u6e90\u4e8e\u4e0d\u540c\u7684\u6e20\u9053\uff0c\u56e0\u6b64\u6211\u4eec\u9996\u5148\u9700\u8981\u505a\u7684\u5c31\u662f\u6e20\u9053\u5206\u6790\u3002\u505a\u4e86\u6e20\u9053\u5206\u6790\uff0c\u6211\u4eec\u624d\u80fd\u77e5\u9053\uff0c\u54ea\u4e2a\u6e20\u9053\u6548\u679c\u597d\uff0c\u82b1\u8d39\u5c11\uff0c\u4ee5\u540e\u53ef\u4ee5\u5728\u6027\u4ef7\u6bd4\u9ad8\u7684\u6e20\u9053\u6295\u653e\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5173\u952e\u6307\u6807\uff1a<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/6a07587cea134f029ccb299e13fb8d9f.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u5b9e\u8df5\uff1a<\/h1>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u4e2a\u4e70\u83dcapp\u6765\u8bf4\uff0c\u4e3b\u8981\u53ef\u5206\u6790\u7684\u70b9\u662f<strong>\u83b7\u5ba2\u6570\u91cf\u548c\u83b7\u5ba2\u8d28\u91cf<\/strong>\uff0c\u6570\u91cf\u7684\u8bdd\u53ef\u4ee5\u76f4\u63a5\u4ece\u6ce8\u518c\u4eba\u6570\u5f97\u51fa\uff0c\u8d28\u91cf\u7684\u8bdd\u5927\u4f53\u7528\u5e73\u5747\u6d4f\u89c8\u65f6\u95f4\u6765\u8861\u91cf\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u7ebf\u4e0b\u6d3b\u52a8\u63a8\u5e7f\u7684\u6570\u91cf\u4e0e\u8d28\u91cf\u90fd\u662f\u6700\u4f18\uff0c\u56e0\u6b64\u53ef\u4ee5\u52a0\u5927\u7ebf\u4e0b\u6d3b\u52a8\u7684\u6295\u5165\uff0c\u5728\u8d85\u5e02\u6216\u83dc\u5e02\u573a\u9644\u4ef6\u505a\u7ebf\u4e0b\u6d3b\u52a8\u662f\u6700\u4f18\u9009\u9879\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u8fb9\u6211\u9009\u62e9\u7684\u5206\u6790\u5de5\u5177\u662fFineBI\uff0c\u4e2a\u4eba\u7248\u514d\u8d39\uff0c\u6ca1\u6709\u6c34\u5370\uff0c\u64cd\u4f5c\u6bd4excel\u7b80\u5355\u3002\u4e0b\u8f7d\u94fe\u63a5\u6211\u4f1a\u5728\u6587\u672b\u7ed9\u5927\u5bb6\u9644\u4e0a\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/52f0230632b94088bead9d1d7003baf5.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Activation \uff08\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff09<\/h1>\n\n\n\n<p>\u6709\u4e86\u7528\u6237\u4e4b\u540e\u5c31\u9700\u8981\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff0c\u7528\u6237\u5149\u6ce8\u518c\u6ca1\u5565\u7528\uff0c\u9700\u8981\u7ecf\u5e38\u767b\u5f55\u3001\u4f7f\u7528app\u624d\u884c\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5173\u952e\u6307\u6807\uff1a<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/87357361f5cf4d36b6c29f075c5aaf5a.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u5b9e\u8df5\uff1a<\/h1>\n\n\n\n<p>\u636e\u6709\u6548\u6570\u636e\u8868\u660e\uff0c\u5f53\u65b0\u7528\u6237\u8fdb\u5165\u4ea7\u54c1\u4e4b\u540e\u7684\u6b21\u65e5\u6d3b\u8dc3\u5f00\u59cb\u8ba1\u7b97\uff0c80%\u4ee5\u4e0a\u7684\u65b0\u7528\u6237\u90fd\u4e0d\u4f1a\u88ab\u518d\u6b21\u6fc0\u6d3b\u3002\u800c\u5bf9\u4e8e\u4e70\u83dcapp\u6765\u8bf4\uff0c\u53ea\u6709<strong>\u4ea7\u751f\u8fc7\u8ba2\u5355\u7684\u7528\u6237<\/strong>\u624d\u80fd\u7b97\u4f5c\u88ab\u6fc0\u6d3b\u3002\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c10\u6708\u4efd\u6fc0\u6d3b\u7387\u4e0b\u964d\u660e\u663e\uff0c\u9700\u8981\u5206\u6790\u5176\u4ea7\u751f\u539f\u56e0\uff0c\u5df2\u7ecf\u505a\u66f4\u591a\u7684\u52a8\u4f5c\u6765\u4fc3\u8fdb\u7528\u6237\u6fc0\u6d3b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/11bc2f8dacb04acc885ee59e9db9755e.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Retention \uff08\u63d0\u9ad8\u7559\u5b58\u7387\uff09<\/h1>\n\n\n\n<p>\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u4ee5\u540e\uff0c\u7528\u6237\u53ef\u80fd\u201c\u6765\u7684\u5feb\uff0c\u8d70\u7684\u4e5f\u5feb\u201d\uff0c\u53ef\u80fd\u7528\u6237\u4e3a\u4e8610\u5143\u65e0\u95e8\u69db\u5238\u4e0b\u8f7d\u4e86app\uff0c\u4f46\u4e00\u7528\u5b8c\u5c31\u628aapp\u5220\u6389\u4e86\u3002\u6211\u4eec\u9700\u8981\u505a\u7684\u5c31\u662f\u901a\u8fc7\u7559\u5b58\u7387\u5206\u6790\u4f18\u5316\u4ea7\u54c1\u529f\u80fd\uff0c\u63d0\u9ad8\u7528\u6237\u7c98\u6027\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5173\u952e\u6307\u6807\uff1a<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1666bee0e0c84edda818607751d47c2e.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u5b9e\u8df5\uff1a<\/h1>\n\n\n\n<p>\u5bf9\u4e8e\u4e70\u83dcapp\u6765\u8bf4\uff0c\u7528\u6237\u6fc0\u6d3b\u4e4b\u540e\uff0c\u5982\u679c\u4e0d\u80fd\u7559\u4e0b\u6765\u7684\u8bdd\uff0c\u90a3\u6b64\u524d\u7684\u5de5\u4f5c\u57fa\u672c\u90fd\u662f\u65e0\u7528\u7684\u3002\u6211\u4eec\u53ef\u4ee5\u5206\u6790\u4e00\u5468\u7559\u5b58\u7387\u3001\u53cc\u5468\u7559\u5b58\u7387\u548c\u6708\u7559\u5b58\u7387\uff0c\u53d1\u73b0\u7528\u6237\u7559\u5b58\u7387\u4ecd\u6709\u8f83\u5927\u63d0\u5347\u7a7a\u95f4\uff0c\u53ef\u4ee5\u5206\u6790\u6d41\u5931\u539f\u56e0\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4ea7\u54c1\u4f53\u9a8c\uff0c\u633d\u7559\u5df2\u6709\u5ba2\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/e474f9ae6fe54e0db80d16444b37b0dd.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Revenue \uff08\u83b7\u53d6\u6536\u5165\uff09<\/h1>\n\n\n\n<p>\u83b7\u53d6\u6536\u5165\uff0c\u5bf9\u4ea7\u54c1\u6765\u8bf4\u662f\u6700\u91cd\u8981\u7684\u4e00\u70b9\uff0c\u5f00\u53d1\u4ea7\u54c1\u51fa\u6765\u90fd\u662f\u4e3a\u4e86\u76c8\u5229\u3002\u76c8\u5229\u4e0d\u4e00\u5b9a\u662f\u6700\u540e\u4e00\u73af\uff0c\u4f46\u4e00\u5b9a\u662f\u5173\u952e\u4e00\u73af\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5173\u952e\u6307\u6807\uff1a<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/38c15724ddb94d19baa85a650eff4d89.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u5b9e\u8df5\uff1a<\/h1>\n\n\n\n<p>\u80fd\u4e0d\u80fd\u5e26\u6765\u6536\u5165\u662f\u6700\u6838\u5fc3\u7684\u4e00\u73af\uff0c\u4e5f\u51b3\u5b9a\u4e86\u4ea7\u54c1\u80fd\u4e0d\u80fd\u7ee7\u7eed\u505a\u4e0b\u53bb\u3002\u8861\u91cf\u4e70\u83dcapp\u6536\u5165\u7684\u6307\u6807\u6709\u5f88\u591a\uff0c\u8fd9\u8fb9\u9009\u62e9\u7528\u4ed8\u8d39\u7528\u6237\u8f6c\u5316\u7387\u6765\u8861\u91cf\u3002\u6211\u4eec\u5c06\u7528\u6237\u5206\u4e3a\u4e09\u4e2a\u5927\u7c7b\uff1a\u4f4e\u6d3b\u8dc3\u7528\u6237\uff0c\u666e\u901a\u7528\u6237\uff0c\u4f1a\u5458\u7528\u6237\u3002\u901a\u8fc7\u8fd9\u4e2a\u6f0f\u6597\u56fe\u53ef\u4ee5\u53d1\u73b0\uff0c\u4f4e\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u5e9e\u5927\uff0c\u5f88\u6709\u6f5c\u529b\uff0c\u53ef\u4ee5\u8fdb\u884c\u5e72\u9884\uff0c\u4fc3\u8fdb\u8f6c\u5316\u4e3a\u666e\u901a\u7528\u6237\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/80d1241557314c38baa031fa2726d0b9.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Refer \uff08\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff09<\/h1>\n\n\n\n<p>\u57fa\u4e8e\u4ea7\u54c1\u81ea\u8eab\u7684\u4f18\u70b9\uff0c\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\uff0c\u4ea7\u54c1\u8fdb\u884c\u81ea\u4f20\u64ad\uff0c\u53c8\u8fdb\u4e00\u6b65\u83b7\u53d6\u7528\u6237\uff0c\u4ea7\u751f\u826f\u597d\u7684\u5faa\u73af\u3002\u62fc\u591a\u591a\u597d\u53cb\u52a9\u529b\u5c31\u662f\u975e\u5e38\u7ecf\u5178\u7684\u75c5\u6bd2\u5f0f\u8425\u9500\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u5173\u952e\u6307\u6807\uff1a<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/f49896d48be64615a00e32b97bd705b4.png\" alt=\"\u6700\u8be6\u7ec6AARRR\u6a21\u578b\u62c6\u89e3\uff0c\u53ef\u590d\u5236\u7684\u8fd0\u8425\u6210\u529f\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u5b9e\u8df5\uff1a<\/h1>\n\n\n\n<p>\u63a8\u8350\u7cfb\u6570\u516c\u5f0f\uff1a<strong>K = \uff08\u5e73\u5747\u6bcf\u4e2a\u7528\u6237\u5411\u4ed6\u7684\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u7684\u6570\u91cf\uff09* 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