{"id":60301,"date":"2022-03-10T15:33:40","date_gmt":"2022-03-10T07:33:40","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=60301"},"modified":"2022-03-10T15:36:32","modified_gmt":"2022-03-10T07:36:32","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e4%ba%a7%e5%93%81gtm%ef%bd%9c%e6%97%b6%e5%85%89%e7%ac%94%e8%ae%b0%e7%b0%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/60301.html","title":{"rendered":"\u4ec0\u4e48\u662f\u4ea7\u54c1GTM\uff5c\u65f6\u5149\u7b14\u8bb0\u7c3f"},"content":{"rendered":"\n<p>\u524d\u6bb5\u65f6\u95f4\u6709\u51e0\u4f4d\u8bfb\u8005\u7559\u8a00\u95ee\u540c\u6837\u7684\u95ee\u9898\uff0c\u201c\u6709\u6ca1\u6709\u4ea7\u54c1<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/gtm\" title=\"GTM\" target=\"_blank\">GTM<\/a><\/span>\u7ecf\u7406\u5c97\u4f4d\u804c\u8d23\u63cf\u8ff0\uff1f\u201d\u201c\u6709\u6ca1\u6709\u7cfb\u7edf\u4ecb\u7ecdGTM\u7684\u4e66\u7c4d\u63a8\u8350\uff1f\u201d<\/p>\n\n\n\n<p>\u6211\u8fd9\u624d\u610f\u8bc6\u5230go-to-market\uff08\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u7b56\u7565\uff09\u73b0\u5728\u8fd9\u4e48\u706b\u3002<\/p>\n\n\n\n<p>\u4e4b\u524d\u4f20\u7edf\u610f\u4e49\u4e0a\u7684GTM\u5c31\u662f\u4ea7\u54c1\u7814\u53d1\u51fa\u6765\u540e\uff0c\u901a\u8fc7\u6574\u5408\u8425\u9500\u7684\u624b\u6bb5\uff08\u5e7f\u544a\u3001\u4ea7\u54c1\u53d1\u5e03\u4f1a\u3001\u6e20\u9053\u57f9\u8bad\u7b49\uff09\u628a\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u57fa\u672c\u7b49\u540c\u4e8e\u4ea7\u54c1\u4e0a\u5e02\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u51e0\u5e74\u968f\u7740\u5546\u5bb6\u4eec\u5bf9\u5ba2\u6237\u9700\u6c42\u7684\u9ad8\u5ea6\u91cd\u89c6\uff0cGTM\u5df2\u7ecf\u63d0\u524d\u5230\u4ece\u4ea7\u54c1\u7acb\u9879\u548c\u7814\u53d1\u671f\u5c31\u8981\u5f00\u59cb\uff0c\u5e76\u5bf9\u6574\u4e2a\u4ea7\u54c1\u751f\u547d\u5468\u671f\u505a\u6574\u4f53\u89c4\u5212\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u9996\u5148\u8981\u627e\u5230\u76ee\u6807\u5ba2\u6237\uff0c\u786e\u4fdd\u8ba1\u5212\u4e2d\u7684\u4ea7\u54c1\u80fd\u89e3\u51b3\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u75db\u70b9\u3002\u9488\u5bf9\u6027\u5730\u7814\u53d1\uff08\u6709\u7684\u662f\u654f\u6377\u5f00\u53d1\uff09\uff0c\u7136\u540e\u662f\u901a\u8fc7\u591a\u79cd\u4f20\u64ad\u624b\u6bb5\u8ba9\u76ee\u6807\u5ba2\u6237\u77e5\u9053\u6709\u8fd9\u6b3e\u4ea7\u54c1\uff0c\u5e76\u4e14\u613f\u610f\u638f\u94b1\u8d2d\u4e70\uff0c\u4eab\u53d7\u4f01\u4e1a\u670d\u52a1\uff0c\u8fd8\u613f\u610f\u53e3\u7891\u4f20\u64ad&#8230;.<\/p>\n\n\n\n<p>\u4e8e\u662f\uff0c\u5bf9\u5ba2\u6237\u4f53\u9a8c\u6709\u8981\u6c42\u3001\u9700\u8981\u9ad8\u589e\u957f\u751a\u81f3\u8ffd\u6c42\u7206\u6b3e\u7684\u4f01\u4e1a\u6765\u8bb2\uff0cGTM\u663e\u5f97\u975e\u5e38\u5173\u952e\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5177\u4f53\u6765\u8bf4\u8bf4\u3002<\/p>\n\n\n\n<p>\u4e00.&nbsp;GTM\u662f\u5565\uff1f<\/p>\n\n\n\n<p>GTM\u82f1\u6587\u662fgo to market \uff0c\u5b57\u9762\u7ffb\u8bd1\u662f\u4ea7\u54c1\u8fdb\u5165\u5e02\u573a\u3002\u4e00\u822cGTM\u540e\u9762\u90fd\u4f1a\u6709\u7b56\u7565\u3001\u8ba1\u5212\u7b49\u8bcd\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u4e8e\u5e02\u573a\u8425\u9500\u8ba1\u5212\u3001\u4e1a\u52a1\u6218\u7565\uff0cGTM\u7b56\u7565\u66f4\u5f3a\u8c03\u628a\u67d0\u4e2a\u7279\u5b9a\u7684\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u5e76\u53d6\u5f97\u5f88\u597d\u7684\u9500\u552e\u6210\u7ee9\u3002\uff08\u5bf9\u4e8e\u5168\u65b0\u7684\u4f01\u4e1a\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7684\u63a8\u5411\u5e02\u573a\u4e5f\u662f\u4e00\u4e2a\u4f01\u4e1a\u5728\u5ba2\u6237\u9762\u524d\u7684\u66dd\u5149\u3002\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646893575062.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c1GTM\u7b56\u7565\u5e38\u5e38\u63d0\u5230\u4e09\u4e2a\u5173\u952e\u7684\u8bcd\uff1a<\/p>\n\n\n\n<p>1. <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span> \uff08\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\uff09\uff1a\u4ea7\u54c1\u771f\u7684\u80fd\u6ee1\u8db3\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u5e02\u573a\u662f\u6d77\u91cf\u7684\u5ba2\u6237\u7ec4\u6210\uff0c\u4e00\u5bb6\u4f01\u4e1aGTM\u662f\u8981\u5728\u6d77\u91cf\u7684\u5ba2\u6237\u91cc\u9009\u62e9\u81ea\u5df1\u7684\u201c\u76ee\u6807\u5ba2\u6237\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646893573986.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>2.\u6574\u5408\uff1a\u9700\u8981\u5185\u90e8\u7814\u53d1\u90e8\u3001\u4ea7\u54c1\u90e8\u3001\u5e02\u573a\u90e8\u3001\u9500\u552e\u90e8\u3001\u6e20\u9053\u90e8\u7684\u5408\u529b\u624d\u80fd\u5b9e\u73b0\u3002\u6bcf\u4e2a\u90e8\u95e8\u5728GTM\u7684\u5206\u5de5\u7b80\u5355\u7f57\u5217\u4e00\u4e0b\uff0c\u5927\u6982\u662f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646893570920.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uff08\u4ec5\u4f9b\u53c2\u8003\uff09<\/p>\n\n\n\n<p>\u9700\u8981\u8bf4\u660e\u4e00\u4e0b\uff0c\u8fd9\u662f\u516c\u53f8\u5c97\u4f4d\u914d\u5907\u9f50\u5168\u7684\u7406\u60f3\u72b6\u6001\u3002\u6211\u77e5\u9053\u5f88\u591a\u4f01\u4e1a\u6ca1\u6709\u4e13\u95e8\u7684PMM\uff0c\u751a\u81f3\u6709\u7684\u6ca1\u6709PM\uff0c\u90a3\u4e48\u8981\u6709\u4e2a\u4ea7\u54c1\u8d1f\u8d23\u4eba\u3002<\/p>\n\n\n\n<p>\u53c8\u6709\u4e00\u4e9b\u89c4\u6a21\u5927\u7684\uff0c\u4ea7\u54c1\u7ecf\u7406\u4e5f\u5206\u504f\u7814\u53d1\u7684\uff0c\u8d1f\u8d23\u53c2\u6570\u3001\u6027\u80fd\u3001\u4ea7\u54c1\u6d4b\u8bd5\u7684\uff0c\u8fd8\u6709\u4e00\u4e2a\u504f\u9500\u552e\u7aef\u7684\uff0c\u8d1f\u8d23\u4ef7\u683c\u3001\u6e20\u9053\u8d4b\u80fd\u3001\u9500\u552e\u57f9\u8bad&#8230; \u90a3\u4e48\u4e3a\u67d0\u4e2a\u4ea7\u54c1\u6307\u5b9a\u4e00\u4e2a\u4e13\u95e8\u7684\u8d1f\u8d23\u4eba\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u6bcf\u4e2a\u516c\u53f8\u60c5\u51b5\u4e0d\u540c\uff0c\u4f46\u662f\u505a\u4ea7\u54c1\u9879\u76ee\u7ba1\u7406\u8fd9\u4e2a\u5927\u65b9\u5411\u662f\u4e00\u81f4\u7684\u3002\u56fd\u5185\u4e5f\u6709\u4e0d\u5c11\u4eba\u79f0\u4e4b\u4e3a\u4ea7\u54c1\u64cd\u76d8\u624b \uff0c\u6211\u5012\u662f\u8ba4\u4e3a\u8fd9\u4e2a\u8bf4\u6cd5\u8fd8\u86ee\u8d34\u5207\u7684\u3002<\/p>\n\n\n\n<p>3. \u4ea7\u54c1\u751f\u547d\u5468\u671f&nbsp;&nbsp;\uff1aGTM\u662f\u4ea7\u54c1\u4ece\u4e0a\u5e02\u3001\u5c0f\u8303\u56f4\u8bd5\u7528\u3001\u5927\u89c4\u6a21\u63a8\u5e7f\u3001\u5347\u7ea7\u8fed\u4ee3\u751a\u81f3\u9000\u5e02\u6574\u4e2a\u8fc7\u7a0b\u7684\u89c4\u5212\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u9700\u8981\u5206\u9636\u6bb5\u89c4\u5212\uff0c\u6bcf\u4e2a\u9636\u6bb5\u91cd\u70b9\u4e0d\u540c\uff0c\u8425\u9500\u63a8\u5e7f\u548c\u9500\u552e\u7684\u7b56\u7565\u90fd\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\uff0c\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u7528\u7684\u65b9\u6cd5\u4e5f\u6ca1\u6709\u592a\u65b0\u9c9c\u7684\u3002\u6bd4\u5982\u5e02\u573a\u90e8\u95e8\u7528\u7684\u624b\u6bb5\u8fd8\u662f\u5e02\u573a\u6d3b\u52a8\u3001SEM\u3001\u5a92\u4f53\u53d1\u5e03\u4f1a\u3001\u884c\u4e1a\u5c55\u4f1a\u8fd9\u4e9b\u6267\u884c\u65b9\u6cd5\uff1b\u9500\u552e\u62ff\u4e0b\u5ba2\u6237\u7684\u65b9\u5f0f\u4e5f\u8ddf\u4e4b\u524d\u6ca1\u6709\u533a\u522b\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u95ee\u9898\u6765\u4e86\uff0c\u65e2\u7136\u6ca1\u6709\u4ec0\u4e48\u65b0\u4e1c\u897f\uff0cGTM\u662f\u4e0d\u662f\u9020\u8bcd\uff1f<\/p>\n\n\n\n<p>\u4e8c.&nbsp;&nbsp;\u4e3a\u4ec0\u4e48\u5927\u5bb6\u90fd\u5728\u63d0GTM\uff1f<\/p>\n\n\n\n<p>GTM\u7684\u8bf4\u6cd5\u5f88\u65e9\u524d\u5728\u5feb\u6d88\u54c1\u884c\u4e1a\u5c31\u6709\uff0c\u53ea\u4e0d\u8fc7\u54c1\u724c\u7ecf\u7406\u6765\u62c5\u5f53\u8d1f\u8d23\u4eba\uff0c\u4ece\u6d88\u8d39\u8005\u8c03\u7814\u5230\u4ea7\u54c1\u7814\u53d1\u3001\u9500\u552e\u3001\u6e20\u9053\u7b49\u591a\u4e2a\u90e8\u95e8\u7684\u6c9f\u901a\uff0c\u9700\u8981\u62c9\u901a\u5404\u4e2a\u6a21\u5757\uff0c\u4ece\u4ea7\u54c1\u5b9a\u4e49\u4e00\u76f4\u5230\u4ea7\u54c1\u4e0a\u5e02\u4ee5\u53ca\u4ea7\u54c1\u6574\u4e2a\u751f\u547d\u5468\u671f\u7684\u7ba1\u7406\u3002<\/p>\n\n\n\n<p>\u540e\u6765\u5728\u624b\u673a\u3001\u7535\u5b50\u884c\u4e1a\u8d8a\u6765\u8d8a\u591a\u63d0\u5230GTM\uff0c\u73b0\u5728\u4e92\u8054\u7f51\u4ee5\u53caB2B\u4f01\u4e1a\u4ea7\u54c1\u4e0a\u5e02\u90fd\u4f1a\u6709GTM\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u5bf9\u5916\u662f\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u6309\u7167\u9700\u6c42\u7814\u53d1\u3001\u9500\u552e\u4ea7\u54c1\u7684\u9700\u8981\uff1b\u4e5f\u662f\u4f01\u4e1a\u5185\u90e8\u7d27\u5bc6\u534f\u540c\uff0c\u6295\u5165\u4ea7\u51fa\u6700\u5927\u5316\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5728\u5236\u5b9aGTM\u7b56\u7565\u7684\u65f6\u5019\uff0c\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u6709\uff085W1H)\uff1a<\/p>\n\n\n\n<p>Who :\u5356\u7ed9\u8c01<\/p>\n\n\n\n<p>Why: \u5ba2\u6237\u4e3a\u4ec0\u8981\u4e70\uff1f\u89e3\u51b3\u4ed6\u4eec\u4ec0\u4e48\u9700\u6c42\uff1f<\/p>\n\n\n\n<p>How: \u4ea7\u54c1\u662f\u5982\u4f55\u89e3\u51b3\u5ba2\u6237\u7684\u95ee\u9898\u7684\uff1f<\/p>\n\n\n\n<p>What: \u72ec\u7279\u7684\u5356\u70b9\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>Where: \u7528\u4ec0\u4e48\u65b9\u5f0f\u89e6\u8fbe\uff1f<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u6709\u4e00\u6b3e\u4f01\u4e1a\u6570\u5b57\u8425\u9500\u6210\u719f\u5ea6\u6d4b\u8bc4\u8f6f\u4ef6\uff0c\u4f1a\u6709\u4e0b\u9762\u7684\u601d\u8003\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646893572650.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\uff08\u793a\u610f\u6848\u4f8b\uff0c\u4ec5\u4f9b\u53c2\u8003\uff09<\/p>\n\n\n\n<p>PM\u548cPMM\u8d8a\u65e9\u53c2\u4e0e\u5230who\u548cwhy\u7684\u5206\u6790\u4e2d\uff0c\u8d8a\u80fd\u51c6\u786e\u7684\u627e\u5230\u4ea7\u54c1\u7684\u5356\u70b9\uff0c\u5728\u540e\u671f\u7684\u4ea7\u54c1\u5185\u5bb9\u3001\u6848\u4f8b\u64b0\u5199\u4e2d\u4f1a\u66f4\u6709\u9488\u5bf9\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09. \u5982\u4f55\u5236\u5b9aGTM\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u4ea7\u54c1\u4ece\u5e02\u573a\u9700\u6c42\u51fa\u53d1\uff0c\u518d\u56de\u5230\u76ee\u6807\u5e02\u573a\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u5927\u6982\u662f\u8fd9\u6837\u7684<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/1646893573480.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5236\u5b9aGTM\u8ba1\u5212\u7b80\u5355\u603b\u7ed3\u6765\u770b\uff0c\u5206\u4e3a\u4e0b\u97628\u4e2a\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<p>1. 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