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\u90a3\u4e48PLG\u662f\u4ec0\u4e48\u5462\uff1f\u5b83\u53c8\u5bf9\u6211\u4eec\u7684SaaS\u4f01\u4e1a\u5e26\u6765\u4ec0\u4e48\u6837\u7684\u589e\u957f\u7b56\u7565\u5462\uff1f<\/p>\n\n\n\n

\n\n\n\n

\u2014 1<\/strong><\/em> \u2014<\/em><\/p>\n\n\n\n

PLG (\u4ea7\u54c1\u5f15\u9886\u589e\u957f\uff0c\u4ea7\u54c1\u9a71\u52a8\u589e\u957f)<\/strong><\/h2>\n\n\n\n

Product Led Growth – PLG (\u4ea7\u54c1\u5f15\u9886\u589e\u957f\uff0c\u4ea7\u54c1\u9a71\u52a8\u589e\u957f)<\/strong>\uff0cPLG \u8fd9\u8bcd\u662f\u7531OpenView \u521b\u9020\u7684\u4e00\u4e2a\u672f\u8bed\u3002<\/p>\n\n\n\n

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\"\u5256\u6790PLG<\/figure>\n\n\n\n

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1\u3001\u4ea7\u54c1\u8d28\u91cf\u8f83\u597d\uff0c\u5404\u65b9\u9762\u8f83\u4e3a\u4f18\u79c0\u3002<\/p>\n\n\n\n

2\u3001\u7528\u6237\u4e0d\u9700\u8981\u8ddf\u9500\u552e\u56e2\u961f\u6253\u4ea4\u9053\u5c31\u80fd\u591f\u76f4\u63a5\u8d2d\u4e70\u3002<\/p>\n\n\n\n

3\u3001\u9500\u552e\u7684\u4ef7\u683c\u662f\u516c\u5f00\u900f\u660e\u7684\uff0c\u800c\u4e0d\u662f\u6bcf\u4e00\u5bb6\u4f01\u4e1a\u8fdb\u884c\u5355\u72ec\u7684\u5408\u540c\u62a5\u4ef7\u3002<\/p>\n\n\n\n

4\u3001\u901a\u8fc7\u7ebf\u4e0a\u9500\u552e\uff0c\u552e\u540e\u670d\u52a1\u4e5f\u662f\u7ebf\u4e0a\u76f4\u63a5\u8fdb\u884c\u3002<\/p>\n\n\n\n

5\u3001\u7528\u6237\u53ef\u4ee5\u5148\u5c1d\u8bd5\u4f7f\u7528\u540e\u8d2d\u4e70\uff08\u8fd9\u91cc\u7684\u4e0e\u6211\u4eec\u65e9\u671f\u8bb2\u5230\u7684\u8bd5\u7528\u5e76\u4e0d\u662f\u4e00\u56de\u4e8b\uff0c\u8fd9\u91cc\u7684\u5c1d\u8bd5\u4f7f\u7528\u662f\u6307\u7528\u6237\u53ef\u4ee5\u957f\u671f\u62e5\u6709\u8be5\u4ea7\u54c1\u7684\u4f7f\u7528\uff0c\u4f46\u662f\u4f1a\u6709\u4e00\u5b9a\u7684\u529f\u80fd\u6216\u8005\u670d\u52a1\u53d7\u9650\uff09\u3002<\/p>\n\n\n\n

\u77e5\u4e4e\u4e0a\u6709\u4eba\u5c06PLG\u79f0\u4e3a\u662f\u4e00\u79cd\u53ef\u4ee5\u5c06To C\u7684\u589e\u957f\u73a9\u6cd5\u5e94\u7528\u5230To B SaaS\u4ea7\u54c1\u4e0a\uff0c\u6781\u5927\u5730\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u7f29\u77ed\u56de\u672c\u65f6\u95f4\uff0c\u5b9e\u73b0\u964d\u7ef4\u6253\u51fb\u3002<\/strong><\/p>\n\n\n\n

\u5f88\u5bb9\u6613\u7406\u89e3\u4e3a\u4ec0\u4e48 PLG \u5bf9\u79d1\u6280\u516c\u53f8 CEO \u548c\u6295\u8d44\u8005\u90fd\u5982\u6b64\u6709\u5438\u5f15\u529b\u3002PLG \u8df3\u8dc3\u901a\u8fc7\u4f4e\u6210\u672c\u6e20\u9053\u542f\u52a8\u6536\u5165\uff0c\u8fd0\u884c\u5404\u79cd\u5b9e\u9a8c\uff0c\u5e76\u4e14\u6bd4\u8bb8\u591a\u4f20\u7edf\u7684\u4e0a\u5e02\u884c\u52a8\u66f4\u51c6\u786e\u5730\u9884\u6d4b\u7ed3\u679c\u548c\u6536\u5165\u3002\u6b64\u5916\uff0c\u5373\u4f7f PLG \u5728\u64cd\u4f5c\u4e0a\u5f88\u8f7b\uff0c\u4f46\u5b83\u5df2\u88ab\u8bc1\u660e\u662f\u4e00\u79cd\u5feb\u901f\u83b7\u5f97\u7275\u5f15\u529b\u7684\u6709\u6548\u65b9\u5f0f\uff0c\u5373\u4f7f\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u4e5f\u662f\u5982\u6b64\u3002<\/strong><\/p>\n\n\n\n

PLG\u867d\u7136\u597d\uff0c\u4f46\u5b83\u5e76\u4e0d\u662f\u4e07\u91d1\u6cb9\u3002<\/strong><\/p>\n\n\n\n

\u5bf9\u4e8e\u521d\u521b\u4f01\u4e1a\u6765\u8bb2\uff0cPLG \u662f\u89e3\u9501\u65e9\u671f\u6536\u5165\u589e\u957f\u7684\u4e00\u79cd\u975e\u5e38\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u4f46\u5b83\u786e\u5b9e\u6709\u5c40\u9650\u6027\u3002<\/p>\n\n\n\n

\u4efb\u4f55\u4f01\u4e1a\u5982\u679c\u8fc7\u6e21\u4f9d\u8d56\u4e8e\u8fd9\u79cd\u81ea\u52a9\u670d\u52a1\u90fd\u4f1a\u9762\u4e34\u67d0\u4e9b\u6311\u6218\uff0c\u4f8b\u5982\uff1a\u81ea\u52a9\u670d\u52a1\u7684\u7528\u6237\u6d41\u5931\u7387\u901a\u5e38\u4f1a\u6bd4\u62e5\u6709\u5ba2\u6237\u6210\u529f\u56e2\u961f\u9ad8\u5f97\u591a\uff1b\u7f3a\u4e4f\u91cd\u70b9\u652f\u6301\u6216\u9500\u552e\u6307\u5bfc\u4e5f\u4f1a\u5bfc\u81f4\u81ea\u52a9\u670d\u52a1\u7528\u6237\u7684\u6269\u5c55\u7387\u975e\u5e38\u4f4e\uff1b<\/p>\n\n\n\n

\u4e00\u822c\u60c5\u51b5\u4e0b\u53ea\u6709 15% \u5230 20% \u7684\u514d\u8d39\u589e\u503c\u7528\u6237\u4f1a\u81ea\u884c\u8f6c\u53d8\u4e3a\u4ed8\u8d39\u5ba2\u6237\uff1b<\/p>\n\n\n\n

\u5c3d\u7ba1\u6709\u5927\u91cf\u4e8b\u5b9e\u8bc1\u660e\u8fd9\u4e9b\u5c40\u9650\u6027\uff0c\u4f46\u662f\u5f88\u591a\u4f01\u4e1a\u4f9d\u65e7\u4f1a\u6c89\u8ff7\u4e8e\u8fd9\u79cd\u81ea\u52a9\u5f0f\u589e\u957f\u4e2d\u3002\u5728\u5f88\u591a\u65f6\u5019\uff0c\u8fc7\u5206\u4e25\u683c\u5173\u6ce8PLG\u4f1a\u4f7f\u5f97\u4f01\u4e1a\u9762\u4e34\u5ffd\u89c6\u6269\u5f20\u6536\u5165\u6f5c\u5728\u7684\u4ef7\u503c\u98ce\u9669\uff0c\u4f46\u8fd9\u771f\u662f\u4e00\u5bb6SaaS\u4f01\u4e1a\u5b58\u5728\u4ef7\u503c\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n

\u6211\u503e\u5411\u4e8e\u5c06\u9500\u552e\u89c6\u4e3a\u4e00\u79cd\u652f\u6301\u7cfb\u7edf\u6216\u4e00\u79cd\u8d85\u80fd\u529b\u3002\u901a\u8fc7\u8fd9\u4e2a\u89c6\u89d2\u770b\u5f85\u9500\u552e\u5bf9\u4e8e\u5177\u6709\u4ea7\u54c1\u80cc\u666f\u5e76\u4e14\u53ef\u80fd\u5bf9\u9500\u552e\u56e2\u961f\u7684\u80fd\u529b\u548c\u804c\u80fd\u7f3a\u4e4f\u5168\u9762\u4e86\u89e3\u7684\u4eba\u7279\u522b\u6709\u5e2e\u52a9\u3002<\/strong><\/p>\n\n\n\n

\n\n\n\n

\u2014 2 <\/strong>\u2014<\/em><\/p>\n\n\n\n

PLG\u7684\u6b63\u786e\u6784\u6210<\/strong><\/h2>\n\n\n\n

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\u4e00\u822c\u589e\u957f\u4ea7\u54c1\u56e2\u961f\u7531\u4e09\u4e2a\u5c0f\u961f\u7ec4\u6210\uff1a\u5165\u9a7b\u548c\u53c2\u4e0e\uff08KPI\uff1a\u6fc0\u6d3b\u3002\u53c2\u4e0e\uff09\u3001\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff08KPI\uff1a\u75c5\u6bd2\u83b7\u53d6\uff09\u3001\u6536\u5165\uff08KPI\uff1a\u4ece PQL \u9884\u8ba2\u3001\u8ffd\u52a0\u9500\u552e\u3001\u8f6c\u6362\u8bd5\u7528\u5230\u4ed8\u8d39\u3001\u7559\u5b58\uff09\u3002<\/strong><\/p>\n\n\n\n

\"\u5256\u6790PLG<\/figure>\n\n\n\n

\u5728\u4ee5\u4ea7\u54c1\u4e3a\u9a71\u52a8\u7684\u589e\u957f\u7b56\u7565PLG\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5176\u5b9e\u9690\u85cf\u51e0\u4e2a\u6838\u5fc3\u95ee\u9898\u662f\u5927\u591a\u6570SaaS \u4f01\u4e1a\u6ca1\u6709\u5173\u6ce8\u5230\u7684\u3002<\/p>\n\n\n\n

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\n\n\n\n

\u2014 3<\/strong><\/em> \u2014<\/em><\/p>\n\n\n\n

PLG\u7684\u6838\u5fc3\u662f\u589e\u957f\u3001\u4ed8\u8d39\u3001\u7559\u5b58<\/strong><\/h2>\n\n\n\n

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\n\n\n\n

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