{"id":61608,"date":"2022-03-21T13:46:12","date_gmt":"2022-03-21T05:46:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=61608"},"modified":"2022-03-21T13:46:14","modified_gmt":"2022-03-21T05:46:14","slug":"rfm%e6%a8%a1%e5%9e%8b%e5%9c%a8%e4%bf%a1%e8%b4%b7%e9%a3%8e%e6%8e%a7%e7%9a%84%e5%ba%94%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/61608.html","title":{"rendered":"RFM\u6a21\u578b\u5728\u4fe1\u8d37\u98ce\u63a7\u7684\u5e94\u7528"},"content":{"rendered":"\n

\u957f\u4e45\u4ee5\u6765\uff0c\u5bf9\u4e8e\u7528\u6237\u4ef7\u503c\u7684\u8861\u91cf\u4e00\u76f4\u662f\u4ee4\u4f01\u4e1a\u5934\u75bc\u7684\u68d8\u624b\u95ee\u9898\uff0c\u5c24\u5176\u5bf9\u4e8e\u4fe1\u8d37\u4ea7\u54c1\u800c\u8a00\uff0c\u4e0d\u4ec5\u8981\u5bf9\u7528\u6237\u4ef7\u503c\u6709\u660e\u786e\u7684\u754c\u5b9a\uff0c\u4e3a\u4e86\u9632\u8303\u98ce\u9669\u63a7\u5236\uff0c\u5dee\u5f02\u5316\u5ba2\u6237\u5206\u7c7b\u7ba1\u7406\u6210\u4e3a\u7cbe\u7ec6\u5316\u7ba1\u7406\u7684\u9996\u8981\u4efb\u52a1\u3002<\/p>\n\n\n\n

\u5728\u4f17\u591a\u7684\u7528\u6237\u7ec6\u5206\u6a21\u578b\u4e2d\uff0cRFM<\/a><\/span>\u6a21\u578b\u662f\u88ab\u5e7f\u6cdb\u63d0\u5230\u548c\u4f7f\u7528\u7684\u3002<\/p>\n\n\n\n

01
\u4ec0\u4e48\u662fRFM\u6a21\u578b\uff1f<\/h2>\n\n\n\n

RFM\u6a21\u578b\u53c8\u79f0\u7528\u6237\u4ef7\u503c\u6a21\u578b\uff0c\u662f\u7f51\u70b9\u8861\u91cf\u5f53\u524d\u7528\u6237\u4ef7\u503c\u548c\u7528\u6237\u6f5c\u5728\u4ef7\u503c\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n

RFM\u6a21\u578b\u5373\uff1a
\u201cR\u201d\u2014\u2014Recency\uff08\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff09\uff0cR\u503c\u8d8a\u5c0f\u5219\u4ef7\u503c\u8d8a\u5927\uff0c\u8fd9\u7c7b\u7528\u6237\u4e5f\u662f\u6700\u80fd\u591f\u5bf9\u4ea7\u54c1\u3001\u6d3b\u52a8\u4ea7\u751f\u53cd\u5e94\u7684\u7fa4\u4f53\uff1b<\/p>\n\n\n\n

\u201cF\u201d\u2014\u2014Frequency\uff08\u4e00\u6bb5\u65f6\u95f4\u5185\u6d88\u8d39\u9891\u6b21\uff09\uff0cF\u503c\u8d8a\u5927\uff0c\u8868\u793a\u7528\u6237\u5728\u56fa\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u4ea4\u6613\u6b21\u6570\u8d8a\u591a\uff1b<\/p>\n\n\n\n

\u201cM\u201d\u2014\u2014Monetary\uff08\u4e00\u6bb5\u65f6\u95f4\u5185\u6d88\u8d39\u603b\u989d\uff09\uff0cM\u503c\u8d8a\u5927\uff0c\u8868\u793a\u7528\u6237\u6d88\u8d39\u80fd\u529b\u8d8a\u5927\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u901a\u8fc7\u8fd9\u4e09\u4e2a\u6307\u6807\u5206\u522b\u523b\u753b\u4e86\u7528\u6237\u662f\u57fa\u4e8e\u8fd1\u5ea6\uff08Recency\uff09\uff0c\u9891\u5ea6\uff08Frequency\uff09\u548c\u989d\u5ea6\uff08Monetory\uff09\u8fd93\u4e2a\u6307\u6807\u5bf9\u7528\u6237\u8fdb\u884c\u805a\u7c7b\uff0c\u6211\u4eec\u53ef\u4ee5\u627e\u51fa\u5177\u6709\u6f5c\u5728\u4ef7\u503c\u7684\u7528\u6237, \u4ece\u800c\u8f85\u52a9\u98ce\u63a7\u51b3\u7b56\uff0c\u63d0\u9ad8\u8425\u9500\u6548\u7387\u3002<\/p>\n\n\n\n

02
\u57fa\u4e8eRFM\u6a21\u578b\u7684K-Means\u805a\u7c7b\u7b97\u6cd5\u8bf4\u660e<\/h2>\n\n\n\n

\u805a\u7c7b, \u662f\u6307\u6309\u7167\u5bf9\u8c61\u7684\u67d0\u4e9b\u5c5e\u6027, \u4ee5\u67d0\u79cd\u76f8\u4f3c\u5ea6\u7684\u6d4b\u91cf\u65b9\u6cd5, \u628a\u76f8\u4f3c\u7684\u4e8b\u7269\u805a\u96c6\u6210\u4e3a\u4e00\u7c7b, \u5176\u7ed3\u679c\u662f\u83b7\u5f97\u7684\u7c7b\u7fa4\u4e2d, \u4e0d\u540c\u7c7b\u7684\u5bf9\u8c61\u4e4b\u95f4\u76f8\u4f3c\u6027\u5c0f, \u540c\u4e00\u7c7b\u5bf9\u8c61\u7684\u76f8\u4f3c\u6027\u5927\u3002K-MEANS\u7b97\u6cd5\u662f\u805a\u7c7b\u5206\u6790\u4e2d\u6700\u5e38\u7528, \u4e5f\u662f\u6700\u4e3b\u8981\u7684\u7b97\u6cd5\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

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Step1\uff1a\u6536\u96c6\u5177\u6709\u5171\u6027\u7684\u8f83\u957f\u4e00\u6bb5\u65f6\u95f4\u6240\u6709\u7528\u6237\u57fa\u7840\u4ea4\u6613\u4fe1\u606f\u6570\u636e\uff1b<\/p>\n\n\n\n

Step2\uff1a\u5e94\u7528\u8ba1\u7b97\u673a\u8f6f\u4ef6\u7cfb\u7edf\u8ba1\u7b97\u6bcf\u4e2a\u7528\u6237\u7684RFM\u6570\u503c\u548c\u5168\u4f53\u7528\u6237\u96c6\u5408\u7684RFM\u603b\u5e73\u5747\u503c(\u5305\u62ecR\u5e73\u5747\u503c\u3001F\u5e73\u5747\u503c\u4ee5\u53caM\u5e73\u5747\u503c)\uff0c\u6bcf\u4e2a\u7528\u6237\u7684RFM\u6570\u503c\u5206\u522b\u7528Ri \u3001Fi\u3001Mi\uff1b\u5168\u4f53\u7528\u6237\u96c6\u5408\u7684RFM\u603b\u5e73\u5747\u503c\u5206\u522b\u7528\u56fe\u7247\u3001\u56fe\u7247\u3001\u56fe\u7247\u8868\u793a\uff1b<\/p>\n\n\n\n

Step3\uff1a\u5c06\u6bcf\u4e2a\u7528\u6237\u7684RFM\u6570\u503c\u548c\u603bRFM\u5e73\u5747\u503c\u4f5c\u6bd4\u8f83\uff0c\u6bcf\u6b21\u5bf9\u6bd4\u6709\u4e24\u4e2a\u7ed3\u679c\uff1a\u5927\u4e8e\u7b49\u4e8e\u603b\u5e73\u5747\u503c\u548c\u5c0f\u4e8e\u603b\u5e73\u5747\u503c\uff0c\u5176\u4e2d\u5927\u4e8e\u7b49\u4e8e\u603b\u5e73\u5747\u503c\u7528\u201c1\u201d\u8868\u793a\uff0c\u5c0f\u4e8e\u603b\u5e73\u5747\u503c\u7528\u201c0\u201d\u8868\u793a\uff0c\u6bd4\u8f83\u7ed3\u679c\u7528rRFM\u8868\u793a\uff0c\u901a\u8fc7\u6bd4\u8f83\u7ed3\u679c\u5f97\u5230\u6bcf\u4e2a\u7528\u6237RFM\u7684\u53d8\u52a8\u60c5\u51b5\uff0c\u8fdb\u884c\u805a\u7c7b\uff1b<\/p>\n\n\n\n

Step4\uff1a\u6839\u636e\u89c4\u5b9a\u7684\u7528\u6237\u7c07\u5206\u7c7b\uff0c\u5bf9\u805a\u7c7b\u540e\u7684\u7528\u6237\u7c07\u8fdb\u884c\u5206\u7c7b\u5212\u5206\uff0c\u5f97\u5230\u6700\u7ec8\u7684\u7528\u6237\u7c7b\u578b\uff1b<\/p>\n\n\n\n

Step5\uff1a\u5e94\u7528\u8ba1\u7b97\u673a\u8f6f\u4ef6\u7cfb\u7edf\u8ba1\u7b97\u6bcf\u7c7b\u7528\u6237\u7c07\u5bf9\u516c\u53f8\u5728\u5fe0\u8bda\u5ea6\u3001\u4ea4\u6613\u6d3b\u8dc3\u5ea6\u53ca\u5bf9\u516c\u53f8\u8d21\u732e\u7387\u4e09\u65b9\u9762\u7684\u5360\u6bd4\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u5bf9\u6bd4\u4e1a\u52a1\u7ed3\u679c\u4e0d\u65ad\u4fee\u8ba2\u5b8c\u5584\u6a21\u578b\u7684\u540c\u65f6\uff0c\u7528\u8425\u9500\u624b\u6bb5\u8fdb\u4e00\u6b65\u6269\u5927\u91cd\u8981\u4ef7\u503c\u7528\u6237\u7fa4\uff08\u8003\u8651\u65f6\u95f4\u77ed\u3001\u9891\u6b21\u9ad8\u3001\u6d88\u8d39\u9ad8\uff09\u3002\u5206\u7fa4\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n

  • \u5bf9\u4e8e\u67d0\u4e2a\u7528\u6237\uff0c\u5982\u679c\u5176R\u503c\u9ad8\u4e8e\u7fa4\u4f53\u5e73\u5747R\u503c\uff0c\u5219\u8be5\u7528\u6237\u5c5e\u4e8eR\u2191\uff0c\u53cd\u4e4b\u5c5e\u4e8eR\u2193\u3002<\/li>
  • \u5bf9\u4e8e\u67d0\u4e2a\u7528\u6237\uff0c\u5982\u679c\u5176F\u503c\u9ad8\u4e8e\u7fa4\u4f53\u5e73\u5747F\u503c\uff0c\u5219\u8be5\u7528\u6237\u5c5e\u4e8eF\u2191\uff0c\u53cd\u4e4b\u5c5e\u4e8eF\u2193\u3002<\/li>
  • \u5bf9\u4e8e\u67d0\u4e2a\u7528\u6237\uff0c\u5982\u679c\u5176M\u503c\u9ad8\u4e8e\u7fa4\u4f53\u5e73\u5747M\u503c\uff0c\u5219\u8be5\u7528\u6237\u5c5e\u4e8eM\u2191\uff0c\u53cd\u4e4b\u5c5e\u4e8eM\u2193\u3002<\/li><\/ul>\n\n\n\n

    \u4ee5\u4fe1\u8d37\u4e1a\u52a1\u4e3a\u4f8b\uff0c\u968f\u673a\u62bd\u53d6100\u4e07\u7528\u6237\u6837\u672c\uff0c\u8fdb\u884c\u6570\u636e\u5206\u6790\uff1b<\/p>\n\n\n\n

    \u65f6\u95f4\u95f4\u9694\uff1a\u4ee5\u63d0\u53d6\u6837\u672c\u7684\u65f6\u95f4\u70b9\u4e0e\u7528\u6237\u6700\u540e\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u4f5c\u5dee\uff0c\u770b\u65f6\u95f4\u95f4\u9694\u5e73\u5747\u4e3a\u591a\u5c11\u5929\u3002<\/p>\n\n\n\n

    \u6d88\u8d39\u9891\u6b21\uff1a\u7528\u6237\u7684\u6d88\u8d39\u884c\u4e3a\u5e73\u5747\u4e3a\u51e0\u6b21\uff0c\u6700\u5927\u591a\u5c11\u6b21\uff0c\u6700\u5c0f\u591a\u5c11\u6b21\u3002<\/p>\n\n\n\n

    \u6d88\u8d39\u91d1\u989d\uff1a\u7528\u6237\u6d88\u8d39\u91d1\u989d\u5e73\u5747\u4e3a\u591a\u5c11\uff0c\u6700\u5927\u6700\u5c0f\u5206\u522b\u662f\u591a\u5c11\u3002<\/p>\n\n\n\n

    \u4f7f\u7528K-means\u65b9\u6cd5\uff0c\u5bf9\u6837\u672c\u96c6\u8fdb\u884c\u805a\u7c7b\uff0c\u901a\u5e38\u5206\u4e3a8\u7c7b\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u628a\u805a\u7c7b\u7ed3\u679c\u5206\u4e3a\u8bad\u7ec3\u96c6\uff0830%\uff09\u548c\u6d4b\u8bd5\u96c6\uff0870%\uff09\uff0c\u6839\u636e\u8bad\u7ec3\u96c6\u751f\u6210\u51b3\u7b56\u6811\u6a21\u578b\u3002<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    \u901a\u8fc7RFM\u5206\u6790\u5c06\u5ba2\u6237\u7fa4\u4f53\u5212\u5206\u6210\u4e00\u822c\u4fdd\u6301\u5ba2\u6237\u3001\u4e00\u822c\u53d1\u5c55\u5ba2\u6237\u3001\u4e00\u822c\u4ef7\u503c\u5ba2\u6237\u3001\u4e00\u822c\u633d\u7559\u5ba2\u6237\u3001\u91cd\u8981\u4fdd\u6301\u5ba2\u6237\u3001\u91cd\u8981\u53d1\u5c55\u5ba2\u6237\u3001\u91cd\u8981\u4ef7\u503c\u5ba2\u6237\u3001\u8981\u633d\u7559\u5ba2\u6237\u7b49\u516b\u4e2a\u7ea7\u522b\u3002<\/p>\n\n\n\n

    \"\"
    \uff08\u7528\u6237\u4ef7\u503c\u5206\u5c42\u8bf4\u660e\u793a\u610f\u56fe\uff09<\/figcaption><\/figure><\/div>\n\n\n\n

    03
    \u5c0f\u7ed3<\/h2>\n\n\n\n

    \u901a\u8fc7\u7528\u6237\u4ef7\u503c\u6a21\u578b\u7684\u642d\u5efa\u4e0e\u5206\u6790\uff0c\u5728\u98ce\u9669\u8bc4\u5206\u96be\u4ee5\u51b3\u7b56\u7684\u7070\u5206\u533a\u57df\uff0c\u5236\u5b9a\u7f6e\u5165\u7f6e\u51fa\u7b56\u7565\uff0c\u53ef\u4ee5\u9884\u6d4b\u7528\u6237\u5728\u5f00\u6237\u540e\u80fd\u591f\u4e3a\u673a\u6784\u5e26\u6765\u6f5c\u5728\u6536\u76ca\u3002\u5728\u76f8\u540c\u98ce\u9669\u7b49\u7ea7\u7528\u6237\u91cc\uff0c\u53ef\u4ee5\u7b5b\u9009\u6536\u76ca\u7b49\u7ea7\u9ad8\u7684\u7528\u6237\uff0c\u6700\u5927\u5316\u6316\u6398\u5176\u6536\u76ca\u6f5c\u529b\u3002<\/p>\n\n\n\n

    \u9664\u6b64\u4e4b\u5916\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u901a\u8fc7\u5bf9\u5404\u4e2a\u4ef7\u503c\u5206\u5c42\u7684\u7fa4\u4f53\u7279\u5f81\u7814\u7a76\uff0c\u5229\u7528\u7528\u6237\u5fe0\u8bda\u5ea6\u3001\u7528\u6237\u89c4\u6a21\u4e0e\u7528\u6237\u4fe1\u7528\u76f8\u7ed3\u5408\u7684\u8003\u5bdf\u65b9\u6cd5\u6765\u5212\u5206\u5ba2\u6237\uff0c\u8fd8\u53ef\u4ee5\u4ece\u4ea4\u6613\u53d8\u5316\u3001\u6d41\u5931\u8d8b\u52bf\u7b49\u52a8\u6001\u884c\u4e3a\u8003\u5bdf\uff0c\u4ece\u800c\u6709\u6548\u63d0\u5347\u83b7\u5ba2\u80fd\u529b\u4ee5\u53ca\u9488\u5bf9\u5404\u7c7b\u4eba\u7fa4\u5b9e\u73b0\u7cbe\u51c6\u5316\u8425\u9500\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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