{"id":62609,"date":"2022-03-29T10:00:16","date_gmt":"2022-03-29T02:00:16","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=62609"},"modified":"2022-03-29T10:00:25","modified_gmt":"2022-03-29T02:00:25","slug":"lexie%ef%bc%9a%e9%a6%96%e5%b8%ad%e7%a4%be%e7%be%a4%e5%ae%98%e5%a6%82%e4%bd%95%e5%b9%b2%e6%8e%89cmo%ef%bc%8c%e6%88%90%e4%b8%ba%e6%9c%80%e6%96%b0%e8%b4%a2%e5%af%8c%e5%af%86%e7%a0%81%ef%bd%9c%e7%a1%85","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/62609.html","title":{"rendered":"Lexie\uff1a\u9996\u5e2d\u793e\u7fa4\u5b98\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff5c\u7845\u5154\u8d5b\u8dd1"},"content":{"rendered":"\n<p>\u79d1\u6280\u521b\u6295\u5708\u6700\u65b0\u7684\u98ce\u53e3\u5f80\u5f80\u53ef\u4ee5\u4ece\u5404\u4e2a\u516c\u53f8\u7684\u96c7\u4f63\u804c\u4f4d\u4e2d\u53ef\u89c1\u4e00\u6591\uff0c\u8fd9\u4e24\u5e74\u4e0d\u5c11\u516c\u53f8\u5f00\u59cb\u589e\u52a0\u4e86<strong>\u9996\u5e2d<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%a4%be%e7%be%a4\" title=\"\u793e\u7fa4\" target=\"_blank\">\u793e\u7fa4<\/a><\/span>\u5b98\uff08Chief Community Officer\uff09<\/strong>\u8fd9\u4e00\u804c\u4f4d\uff0c\u5728\u9886\u82f1\u4e0a\u8fdb\u884c\u641c\u7d22\u5c31\u4f1a\u53d1\u73b0\u62e5\u6709\u8fd9\u4e00\u804c\u4f4d\u7684\u7528\u6237\u8d85\u8fc7\u4e8617\u4e07\uff0c\u5404\u5927\u6c42\u804c\u7f51\u7ad9\u4e0a\u4e5f\u6709\u8d8a\u6765\u8d8a\u591a\u5173\u4e8e\u8fd9\u4e00\u804c\u4f4d\u7684\u62db\u8058\u5e7f\u544a\uff0c\u751a\u81f3\u8bb8\u591a\u516c\u53f8\u8868\u793a\u5df2\u7ecf\u4e0d\u518d\u8bbe\u7acb\u9996\u5e2d\u8425\u9500\u5b98\uff08Chief Marketing Officer\uff09\u4e86\uff0c\u9996\u5e2d\u793e\u7fa4\u5b98\u5c06\u53d6\u800c\u4ee3\u4e4b\uff0cTwitter\u3001Twitch\u3001Amazon\u548cMicrosoft\u7b49\u516c\u53f8\u4e5f\u90fd\u5728\u7eb7\u7eb7\u62db\u793e\u7fa4\u65b9\u9762\u7684\u4eba\u624d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg8WZ5p2Rd2.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aChief Community Officer on LinkedIn<\/p>\n\n\n\n<p>\u793e\u7fa4\u5bf9\u83b7\u5ba2\u548c\u7528\u6237\u7559\u5b58\u7684\u610f\u4e49\u91cd\u5927\u4e0d\u662f\u65b0\u9c9c\u4e8b\u4e86\uff0c\u4f46\u75ab\u60c5\u5c06\u793e\u7fa4\u91cd\u65b0\u63a8\u4e0a\u795e\u575b\uff0c\u4eba\u4eec\u4e3a\u4e86\u7f13\u89e3\u5b64\u5355\u82e6\u95f7\u52a0\u5165\u793e\u7fa4\u7684\u4e3e\u52a8\u4e5f\u6210\u5c31\u4e86\u8bb8\u591a\u7206\u6b3e\u516c\u53f8\uff0c<strong>Clubhouse<\/strong>\u63a8\u51fa\u51e0\u4e2a\u6708\u540e\u5c31\u57282021\u5e74\u521d\u5b9e\u73b0\u4e86\u63a5\u8fd1\u6bcf\u4e2a\u6708100\u4e07\u7684app\u4e0b\u8f7d\u91cf\uff0c<strong>Discord<\/strong>\u57282020\u5e74\u672b\u7684\u6708\u6d3b\u7528\u6237\u6570\u8fbe\u5230\u4e861.5\u4ebf\uff0c\u5728\u534a\u5e74\u5185\u5b9e\u73b0\u4e86200%\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5728\u6570\u5b57\u5e7f\u544a\u521a\u51fa\u73b0\u7684\u65f6\u5019\uff0c\u591a\u4e2a\u6e20\u9053\u662f\u50e7\u5c11\u8089\u591a\u7684\u60c5\u51b5\uff0c\u4e00\u4e2a\u54c1\u724c\u80fd\u591f\u5f88\u5feb\u5360\u9886\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u8ba4\u77e5\uff0c\u5982\u4eca\u4ed8\u8d39\u5e7f\u544a\u6c34\u6da8\u8239\u9ad8\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u66f4\u52a0\u4f9d\u8d56\u6709\u673a\u589e\u957f\uff0c\u66f4\u5e0c\u671b\u901a\u8fc7\u75c5\u6bd2\u5f0f\u8425\u9500\u4e00\u70ae\u8d70\u7ea2\uff0c\u75c5\u6bd2\u5f0f\u8425\u9500\u7684\u91cd\u8981\u6307\u6807\u5c31\u662f<strong>K\u56e0\u5b50\uff08K Factor\uff09<\/strong>:<\/p>\n\n\n\n<p>K\u56e0\u5b50=\u611f\u67d3\u7387\uff08\u6bcf\u4e2a\u7528\u6237\u9080\u8bf7\u670b\u53cb\u7684\u6b21\u6570\uff09*\u8f6c\u5316\u7387\uff08\u6bcf\u4e2a\u9080\u8bf7\u6210\u529f\u8f6c\u5316\u6210\u7528\u6237\u7684\u6bd4\u4f8b\uff09<\/p>\n\n\n\n<p>K Factor\u518d\u6b21\u5f3a\u8c03\u4e86\u60f3\u8981\u771f\u7684\u5b9e\u73b0\u8fd9\u4e2a\u50cf\u5927\u811a\u91ce\u4eba\u4e00\u6837\u96be\u9047\u5230\u7684\u75c5\u6bd2\u4f20\u64ad\u5947\u8ff9\uff0c\u4e00\u8981\u62e5\u6709\u5f3a\u5927\u7684\u7528\u6237\u57fa\u7fa4\uff0c\u4e8c\u8981\u62e5\u6709\u8ba9\u8fd9\u4e00\u7fa4\u4f53\u8db3\u591f\u70ed\u7231\u7684\u4ea7\u54c1\u5b9e\u73b0\u6eda\u96ea\u7403\u5f0f\u79ef\u7d2f\uff0c\u793e\u7fa4\u8fd9\u4e00\u5c06\u7528\u6237\u4ee5\u5171\u540c\u4fe1\u5ff5\u76f8\u8054\u7ed3\u7684\u6e20\u9053\u4fbf\u6210\u4e3a\u4e86\u65b0\u7684\u589e\u957f\u4fe1\u4ef0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01\u3001\u793e\u7fa4\u4e4b\u661f\u706b\u71ce\u539f<\/h2>\n\n\n\n<p>\u793e\u7fa4\u7684\u4ef7\u503c\u6bcb\u5eb8\u7f6e\u7591\uff0c\u4f46\u5c31\u50cf\u4efb\u4f55\u98ce\u53e3\u4f1a\u9762\u4e34\u7684\u5904\u5883\u4e00\u6837\uff0c\u8bb8\u591a\u516c\u53f8\u8fd8\u662f\u5728\u201c\u6709\u4e00\u5b66\u4e00\u201d\uff0c\u5e76\u4e0d\u77e5\u9053\u5982\u4f55\u6316\u6398\u51fa\u793e\u7fa4\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u5728\u793e\u7fa4\u5efa\u8bbe\u3001\u7ba1\u7406\u548c\u5206\u6790\u65b9\u9762\u8fd8\u9700\u8981\u8bb8\u591a\u5e2e\u52a9\uff0c<strong>Commsor<\/strong>\u5c31\u662f\u8fd9\u6837\u4e00\u5bb6\u63d0\u4f9b\u793e\u7fa4\u7ba1\u7406\u548c\u5206\u6790\u670d\u52a1\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u6210\u7acb\u4e8e2019\u5e74\uff0cCommsor\u80fd\u591f\u5e2e\u52a9\u516c\u53f8\u5efa\u7acb\u53ca\u7ba1\u7406\u793e\u7fa4\uff0c\u5e76\u8fdb\u884c\u5206\u6790\u3001\u7528\u6237\u4e92\u52a8\u548c\u6269\u5c55\uff0c\u4ece\u800c\u5bf9\u589e\u957f\u4ea7\u751f\u5b9e\u9645\u7684\u5f71\u54cd\uff0c\u5b83\u54a8\u8be2\u52a0\u8f6f\u4ef6\u670d\u52a1\u7684\u6838\u5fc3\u4e1a\u52a1\u80fd\u591f\u5206\u6790\u7528\u4e8e\u793e\u7fa4\u7684\u6295\u8d44\u5bf9\u4e8e\u9500\u552e\u3001\u652f\u6301\u6210\u672c\u7684\u964d\u4f4e\u6216\u662f\u516c\u53f8\u54c1\u724c\u8ba4\u77e5\u5ea6\u5230\u5e95\u80fd\u5e26\u6765\u4ec0\u4e48\u6837\u7684\u56de\u62a5\uff0c\u89c1\u89e3\u7cbe\u51c6\u5230\u53ef\u4ee5\u76f4\u63a5\u7528\u4e8e\u516c\u53f8\u7684\u7b56\u7565\u53d1\u5c55\uff0c\u6bd4\u5982Commsor\u53ef\u4ee5\u7ed9\u51fa\u201c\u8bb8\u591a\u6765\u81eaGoogle\u7684\u5de5\u7a0b\u5e08\u90fd\u5728\u7528\u4f60\u4eec\u516c\u53f8\u7684\u670d\u52a1\uff0c\u4e0d\u5982\u5411Google\u53d1\u51fa\u9080\u8bf7\u5efa\u8bae\u4ed6\u4eec\u5f00\u542f\u4e00\u4e2a\u4f01\u4e1a\u65b9\u6848\u201d\u8fd9\u6837\u7684\u5efa\u8bae\uff0c\u65e2\u5e2e\u52a9\u4e86\u516c\u53f8\u6536\u5165\u7684\u589e\u957f\u53c8\u80fd\u591f\u81ea\u4e0b\u800c\u4e0a\u7684\u5efa\u8d77\u793e\u7fa4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg8XHFSPWjGZ.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aCommsor dashboard<\/p>\n\n\n\n<p>Commsor\u7684\u7406\u5ff5\u662f\u793e\u7fa4\u5e76\u4e0d\u662f\u4e00\u5b9a\u4f1a\u8fc5\u901f\u670d\u52a1\u4e8e\u8d44\u672c\u6548\u76ca\uff0c\u4f46\u957f\u671f\u4ee5\u6765\u4e00\u5b9a\u4f1a\u5e26\u6765\u6536\u76ca\uff0c\u8c03\u67e5\u663e\u793a\u4f7f\u7528\u4e86Commsor\u7684\u7528\u6237\u5f00\u542f\u9500\u552e\u5bf9\u8bdd\u7684\u53ef\u80fd\u6027\u9ad8\u4e862.5\u500d\uff0c\u5e73\u5747\u4e0b\u6765\u7b7e\u8ba2\u5408\u7ea6\u7684\u4ef7\u503c\u9ad8\u4e8638%\uff0cCommsor\u8fd8\u63a8\u51fa\u4e86C School\u548cCommunity Club\u7b49\u5b66\u4e60\u548c\u793e\u7fa4\u8d44\u6e90\u5e2e\u52a9\u65b0\u624b\u638c\u63e1\u793e\u7fa4\u7684\u8fd0\u8425\u5bc6\u7801\u3002<\/p>\n\n\n\n<p>Commsor\u5df2\u7ecf\u6536\u8d2d\u4e86\u4e24\u5bb6\u521d\u521b\u516c\u53f8\uff1a\u4e13\u6ce8\u4e8e\u793e\u533a\u5185\u79c1\u4eba\u7f51\u7edc\u7684Meetsy\u548c\u4e3a\u5f00\u53d1\u8005\u548c\u5f00\u6e90\u793e\u533a\u63d0\u4f9b\u5de5\u5177\u7684Port.dev\u3002Meetsy\u7684\u5339\u914d\u7cfb\u7edf\u8ba9\u7528\u6237\u53ef\u4ee5\u5bf9\u884c\u4e1a\u548c\u8303\u56f4\u8fdb\u884c\u7cbe\u51c6\u8fc7\u6ee4\uff0c\u5e2e\u52a9\u516c\u53f8\u5185\u90e8\u7684\u5458\u5de5\u3001\u6821\u53cb\u3001\u8fd8\u6709\u98ce\u6295\u65d7\u4e0b\u7684\u516c\u53f8\u4e4b\u95f4\u8fdb\u884c\u5339\u914d\u5e76\u5f62\u6210\u5f3a\u5927\u7684\u793e\u7fa4\uff0c\u4ee5\u6b64\u5e2e\u52a9Commsor\u5b9e\u73b0\u53d1\u5c55\u5e76\u8861\u91cf\u793e\u7fa4\u6548\u76ca\u7684\u6700\u7ec8\u76ee\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg8XxjFO0XS.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aMeetsy<\/p>\n\n\n\n<p>Commsor\u76ee\u524d\u5ba2\u6237\u5305\u62ecNotion\u3001Invision\u3001Spendesk\u3001Gong\u3001Teal\u7b49\u70ed\u95e8\u516c\u53f8\uff0c\u5b83\u5728\u53bb\u5e742\u6708\u4ee54.5\u4ebf\u7f8e\u5143\u7684\u4f30\u503c\u5b8c\u6210\u4e86\u7531Felicis Ventures\u548cSeven Seven Six\u9886\u6295\u76841600\u4e07\u7f8e\u5143A\u8f6e\u878d\u8d44\uff0c\u7d27\u63a5\u7740\u53c8\u5728\u4eca\u5e743\u6708\u5b8c\u6210\u4e86\u7531Atomico\u9886\u6295\u76845000\u4e07\u7f8e\u5143B\u8f6e\u878d\u8d44\uff0cFelicis\u3001Slack Fund\u3001776\u548c\u5305\u62ecCodecademy\u7684Zach Sims\u3001MURAL\u7684Mariano Suarez-Battan\u548cWebflow\u7684Vlad Magdalin\u7b49150\u4f4d\u5929\u4f7f\u6295\u8d44\u4eba\u8fdb\u884c\u53c2\u6295\u3002<\/p>\n\n\n\n<p>Commsor\u53ea\u662f\u793e\u7fa4\u670d\u52a1\u516c\u53f8\u4e2d\u7684\u4e00\u4e2a\u6848\u4f8b\uff0c\u7ec6\u6570\u8d77\u6765\u4e3a\u793e\u7fa4\u670d\u52a1\u7684\u516c\u53f8\u82b1\u6837\u5e76\u4e0d\u5c11<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg8YTBLLi0k3.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aMarket map of community tools-Commsor<\/p>\n\n\n\n<p>\u5728\u5206\u6790\u793e\u7fa4\u6570\u636e\u4e0a\uff0c\u6709\u50cf\u662fChainfuel\u8fd9\u6837\u63d0\u4f9b\u5bf9Telegram\u7fa4\u7ec4\u548c\u7528\u6237\u4e92\u52a8\u6570\u636e\u8fdb\u884c\u5206\u6790\u7684\u8f6f\u4ef6<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg9LM2FEHK84.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aChainfuel telegram group analytics<\/p>\n\n\n\n<p>\u5728\u89c6\u9891\u4f1a\u8bae\u548c\u6d3b\u52a8\u65b9\u9762\u4e0d\u4ec5\u6709Zoom\uff0c\u8fd8\u6709\u50cf\u662f\u5df2\u7ecf\u5b8c\u6210\u4e8610\u4ebf\u7f8e\u5143\u878d\u8d44\u7684<strong>Hopin<\/strong>\u63d0\u4f9b\u66f4\u52a0\u6df1\u5ea6\u7684\u4ea4\u4e92\u5f0f\u4f53\u9a8c\u5e73\u53f0\uff0c\u8ba9\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u7528\u6237\u53ef\u4ee5\u9760\u7740\u89c6\u9891\u3001\u6d3b\u52a8\u3001\u6e38\u620f\u3001\u914d\u5bf9\u7b49\u529f\u80fd\u5feb\u901f\u5f62\u6210\u4ee5\u5171\u540c\u5174\u8da3\u8054\u7ed3\u7684\u793e\u7fa4<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg9MIF7SFHPa.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aHopin user engagement<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5728\u793e\u7fa4\u76c8\u5229\u4e0a\uff0c\u6709\u77e5\u540d\u7684<strong>Patreon<\/strong>\u548c\u65b0\u5174\u7684<strong>MemberSpace<\/strong>\u548c<strong>Memberful<\/strong>\u7b49\u8f6f\u4ef6\u5c06\u7528\u6237\u7684\u89c6\u9891\u3001\u64ad\u5ba2\u548c\u8bfe\u7a0b\u7b49\u591a\u79cd\u5185\u5bb9\u8bbe\u7f6e\u6210\u4f1a\u5458\u5236\u4ed8\u8d39\u5185\u5bb9\uff0c\u8ba9\u5185\u5bb9\u521b\u4f5c\u8005\u76c8\u5229\u7684\u540c\u65f6\u5efa\u7acb\u8d77\u5f3a\u5927\u53d7\u4f17\u793e\u7fa4<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg9N3ITiDOJE.jpg\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aPatreon sample pages<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5728\u5c06\u804c\u573a\u7cbe\u82f1\u4e0e\u5f7c\u6b64\u76f8\u8054\u7ed3\u65b9\u9762\u6709Coatue\u548cLightspeed Venture Partners\u90fd\u6709\u6295\u8d44\u7684<strong>Lunchclub<\/strong>\uff0c\u81f3\u4eca\u5df2\u7ecf\u5b8c\u6210\u4e862880\u4e07\u7f8e\u5143\u878d\u8d44\uff0c\u4e0d\u7ba1\u662f\u60f3\u548c\u540c\u884csocial\u3001\u627e\u5230\u5171\u540c\u521b\u59cb\u4eba\u672a\u6765\u4e00\u8d77\u521b\u4e1a\u3001\u8fd8\u662f\u4e3a\u81ea\u5df1\u7684\u751f\u610f\u627e\u6295\u8d44\u4eba\uff0cLunchclub\u90fd\u60f3\u6210\u4e3a\u4e4b\u4e2d\u7684\u6865\u6881\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg9NeEiepDTj.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aLunchclub<\/p>\n\n\n\n<p>\u73b0\u6709\u4e13\u6ce8\u793e\u7fa4\u7684\u793e\u4ea4\u7c7b\u516c\u53f8\u4e5f\u5728\u7ee7\u7eed\u5c06\u793e\u7fa4\u6253\u4e0a\u516c\u5c4f\uff0c\u6bd4\u5982\u4f30\u503c\u8d8540\u4ebf\u7f8e\u5143\u7684\u90bb\u91cc\u79c1\u5bc6\u793e\u4ea4\u5e94\u7528<strong>Nextdoor<\/strong>\u4eca\u5e74\u589e\u52a0\u4e86\u8bb8\u591a\u65b0\u529f\u80fd\uff0c\u6bd4\u5982\u65b0\u7528\u6237\u52a0\u5165\u4f1a\u5411\u5176\u4ed6\u7528\u6237\u5ba3\u5e03\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u5404\u79cd\u5e16\u5b50\u4e0b\u9762\u5708\u522b\u7684\u7528\u6237\u5e76\u770b\u5230\u5bf9\u65b9\u6240\u5173\u6ce8\u7684\u5185\u5bb9\uff0c\u7cfb\u7edf\u8fd8\u4f1a\u5efa\u8bae\u201c\u4f60\u53ef\u80fd\u8ba4\u8bc6\u7684\u90bb\u5c45\u201d\u7b49\u7b49\uff0cNextdoor\u76ee\u524d\u5df2\u7ecf\u8986\u76d6\u5168\u7f8e4\u4e07\u4e2a\u793e\u533a\uff0c\u6bcf\u4e2a\u793e\u533a\u62e5\u6709\u81f3\u5c1110\u4e2a\u6d3b\u8dc3\u7528\u6237\uff0c\u8fd9\u4e00\u4e3e\u52a8\u5411\u6253\u9020\u4e00\u4e2a\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u901a\u53cb\u597d\u4e14\u5145\u6ee1\u6d3b\u529b\u7684\u90bb\u91cc\u793e\u7fa4\u76ee\u6807\u66f4\u8fdb\u4e00\u6b65\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1Qg9OM2wK1HgN.png\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aNextdoor new feature<\/p>\n\n\n\n<p>Reddit\u4e5f\u5728\u4eca\u5e74\u63a8\u51fa\u4e86\u4e24\u5e74\u4ee5\u6765\u7b2c\u4e00\u6b21\u7684\u529f\u80fd\u66f4\u65b0 &#8211; \u201c\u53d1\u73b0\u201d\u529f\u80fd\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6839\u636e\u5174\u8da3\u5b9a\u5236\u7684\u63a8\u8350\u5185\u5bb9\uff0c\u8fd9\u4e00\u4e3e\u52a8\u4e5f\u662f\u5438\u6536\u4e86\u7528\u6237\u5e0c\u671b\u62e5\u6709\u66f4\u597d\u63a2\u7d22\u4e2a\u4eba\u5174\u8da3\u65b9\u5f0f\u7684\u53cd\u9988\uff0c\u65b0\u529f\u80fd\u8ba9\u7528\u6237\u80fd\u591f\u66f4\u5feb\u52a0\u5165\u81ea\u5df1\u559c\u6b22\u7684\u793e\u533a\uff0c\u5e76\u4e14\u66f4\u5bb9\u6613\u6574\u7406\u6240\u5173\u6ce8\u7684\u793e\u7fa4\u540d\u5355\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1QgACcB5bNBGv.gif\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aReddit<\/p>\n\n\n\n<p>\u793e\u7fa4\u4e0d\u4ec5\u662f\u4f01\u4e1a\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u70ed\u95e8\u8bcd\u6c47\uff0c\u5728\u6295\u8d44\u4e0a\u793e\u7fa4\u4e5f\u662f\u91cd\u8981\u7b56\u7565\uff0cContrary Capital\u76842000\u4e07\u7f8e\u5143\u548c7500\u4e07\u7f8e\u5143\u57fa\u91d1\u4e13\u95e8\u7528\u4e8e\u793e\u7fa4\u65b9\u5411\u7684\u6295\u8d44\uff0c\u6bd4\u5982\u6781\u5177\u6f5c\u529b\u7684\u5b66\u751f\u521b\u4e1a\u8005\uff0cContrary\u62e5\u6709\u6765\u81ea\u5168\u7f8e\u9ad8\u6821\u7684350\u540d\u5b66\u751f\uff0c\u5176\u4e2d45%\u662f\u5973\u6027\uff0c65%\u662f\u975e\u767d\u4eba\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\u53bb\u5e74Contrary\u63a8\u51fa\u4e86Contrary Talent\uff0c\u76ee\u524d\u62e5\u6709\u4e0a\u767e\u4e2a\u79d1\u6280\u516c\u53f8\u7684\u9876\u5c16\u5de5\u7a0b\u5e08\u548c\u8bbe\u8ba1\u5e08\u7b49\u4eba\u624d\uff0c\u4e3a\u672a\u6765\u60f3\u8981\u81ea\u5df1\u6210\u7acb\u516c\u53f8\u7684\u79d1\u6280\u4eba\u624d\u63d0\u4f9b\u8f85\u5bfc\u4e0e\u652f\u6301\uff0c\u8fd9\u6837\u7684\u793e\u7fa4\u5173\u7cfb\u7ed9\u4e86\u5b83\u5728\u4e0e\u5176\u4ed6\u6295\u8d44\u8005\u7684\u8f83\u91cf\u4e2d\u76f8\u5f53\u5927\u7684\u4f18\u52bf\uff0c\u80fd\u591f\u901a\u8fc7\u793e\u7fa4\u8054\u7cfb\u66f4\u65e9\u53d1\u73b0\u548c\u4e0e\u60f3\u8981\u6295\u8d44\u7684\u521d\u521b\u516c\u53f8\u5f00\u542f\u5bf9\u8bdd\u3002<\/p>\n\n\n\n<p>\u591a\u5e74\u6df1\u8015\u4e8e\u793e\u7fa4\u7684<strong>Lolita Taub<\/strong>\u5728\u4eca\u5e74\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u98ce\u6295\u673a\u6784Ganas Ventures\uff0c\u81f4\u529b\u4e8e\u901a\u8fc7\u98ce\u6295\u7fa4\u4f53\u7684\u529b\u91cf\u5bf9\u5317\u7f8e\u548c\u62c9\u7f8e\u4ee5\u793e\u7fa4\u4e3a\u91cd\u5fc3\u7684\u516c\u53f8\u8fdb\u884c\u6295\u8d44\uff0c\u8ba1\u5212\u4e3a75\u5bb6pre-seed\u548cseed\u9636\u6bb5\u7684\u521d\u521b\u516c\u53f8\u8fdb\u884c\u7ea610\u4e07\u7f8e\u5143\u7684\u6295\u8d44\u3002<\/p>\n\n\n\n<p>\u5979\u8ba4\u4e3a\uff0c<strong>\u672a\u6765\u8fdb\u5165\u793e\u7fa4\uff08go-to community)\u7b56\u7565\u5c06\u53d6\u4ee3\u8fdb\u5165\u5e02\u573a\uff08go-to market\uff09\u7b56\u7565<\/strong>\uff0c\u4e13\u6ce8\u4e8e\u793e\u7fa4\u7684\u516c\u53f8\u4f1a\u5229\u7528\u8fd9\u4e00\u6eda\u96ea\u7403\u5f0f\u6210\u957f\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff0c\u8fd9\u4e9b\u516c\u53f8\u7684\u5171\u540c\u70b9\u662f\uff1a<\/p>\n\n\n\n<p>1. \u7528\u6237\u81ea\u6211\u8ba4\u77e5\u4e3a\u793e\u7fa4\u6210\u5458\uff1b<\/p>\n\n\n\n<p>2.\u6210\u5458\u4eec\u62e5\u6709\u5171\u4eab\u7a7a\u95f4\u6765\u4ea4\u6d41\u5e76\u4e3a\u5f7c\u6b64\u521b\u9020\u4ef7\u503c\uff1b<\/p>\n\n\n\n<p>3. \u5728\u8425\u9500\u4e0a\u793e\u7fa4\u529b\u91cf\u53ef\u4ee5\u5b9e\u73b0\u98de\u8f6e\u6548\u5e94\uff0cAirbnb\u3001Reddit\u3001MongoDB\u3001Atlassian\u3001Quora\u3001Glossier, \u548cPatreon\u7b49\u516c\u53f8\u90fd\u5df2\u7ecf\u5c55\u793a\u51fa\u4e86\u8fd9\u6837\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1QgADM9npMLv9.jpg\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aAirbnb community driven approach<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">02\u3001<strong>\u793e\u7fa4\u7684\u5b58\u5728\u53ea\u662f\u4e3a\u4e86\u8585\u7f8a\u6bdb\uff1f<\/strong><\/h2>\n\n\n\n<p>\u793e\u7fa4\u7684\u529b\u91cf\u5982\u661f\u706b\u71ce\u539f\uff0c\u4f46\u8ba9\u4eba\u4e0d\u5f97\u4e0d\u8d28\u7591\u5b83\u7684\u6700\u7ec8\u76ee\u7684\u662f\u5426\u53ea\u662f\u4e3a\u4e86\u4ece\u7528\u6237\u8eab\u4e0a\u201c\u8585\u7f8a\u6bdb\u201d\uff0c\u8fd9\u6837\u7684\u6001\u5ea6\u53c8\u5341\u5206\u8fc7\u4e8e\u529f\u5229\u5462\uff1f<\/p>\n\n\n\n<p>\u5efa\u7acb\u793e\u7fa4\u5c31\u50cf\u642d\u79ef\u6728\u4e00\u6837\u9700\u8981\u6295\u5165\u65f6\u95f4\u548c\u7cbe\u529b\u5e76\u5c0f\u5fc3\u7ffc\u7ffc\u7684\u51b3\u5b9a\u6bcf\u4e00\u6b65\u600e\u4e48\u7ee7\u7eed\uff0c\u8bb8\u591a\u516c\u53f8\u4e3a\u4e86\u83b7\u5f97\u793e\u7fa4\u7684\u7ec8\u7aef\u6548\u76ca\u4e5f\u662f\u9009\u62e9\u4e86\u8d70\u6377\u5f84\u7684\u65b9\u5f0f\uff0c\u6bd4\u5982Google\u57282006\u5e74\u6536\u8d2d\u4e86YouTube\uff0c\u4e0d\u4f46\u8fdb\u519b\u4e86\u89c6\u9891\u6d41\u5a92\u4f53\u9886\u57df\uff0c\u540c\u65f6\u8fd8\u6536\u83b7\u4e86YouTube\u4e0a\u79ef\u6781\u7528\u8fd9\u4e00\u5e73\u53f0\u8fdb\u884c\u5206\u4eab\u3001\u4e0a\u4f20\u548c\u8bc4\u8bba\u4e92\u52a8\u7684\u793e\u7fa4\uff1bSpotify\u57282019\u5e74\u6536\u8d2d\u4e86Anchor\uff0c\u5c06\u5fe0\u5b9e\u7684\u64ad\u5ba2\u542c\u4f17\u793e\u7fa4\u6536\u5165\u56ca\u4e2d\uff1b\u8fd8\u6709\u4eca\u5e743\u6708Epic 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alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aBandcamp for artists<\/p>\n\n\n\n<p>\u4f46\u662f\u5f80\u5f80\uff0c\u4e0d\u662f\u9760\u81ea\u5df1\u8f9b\u82e6\u6253\u4e0b\u6765\u7684\u793e\u7fa4\u201c\u6c5f\u5c71\u201d\u5f80\u5f80\u4f1a\u51fa\u73b0\u95ee\u9898\uff0c\u6bd4\u5982\u88ab\u6536\u8d2d\u516c\u53f8\u7684\u793e\u7fa4\u65e0\u6cd5\u4f53\u4f1a\u5230\u6bcd\u516c\u53f8\u4ea7\u54c1\u7684\u4ef7\u503c\u56e0\u6b64\u65e0\u6cd5\u6210\u4e3a\u5b83\u6240\u671f\u5f85\u7684\u793e\u7fa4\u7684\u4e3b\u8981\u53d7\u4f17\uff0c\u6216\u662f\u793e\u7fa4\u7528\u6237\u53d1\u73b0\u81ea\u5df1\u5bf9\u4ea7\u54c1\u7684\u53cd\u9988\u548c\u5efa\u8bae\u5c31\u50cf\u77f3\u5934\u6254\u8fdb\u5927\u6d77\uff0c\u81ea\u5df1\u53ea\u4e0d\u8fc7\u662f\u4e00\u4e2a\u666e\u901a\u7528\u6237\u5931\u53bb\u4e86\u793e\u7fa4\u7684\u53c2\u4e0e\u611f\u56e0\u800c\u5931\u53bb\u5fe0\u8bda\u5ea6\uff0c\u90a3\u4e48\u516c\u53f8\u4eec\u5e94\u600e\u6837\u5229\u7528\u548c\u53d1\u5c55\u58ee\u5927\u81ea\u5df1\u7684\u793e\u7fa4\u5462\uff1fTechCrunch\u7684Natasha Mascarenhas\u548cAlex Wilhelm\u5728\u64ad\u5ba2\u4e2d\u7ed9\u51fa\u4e86\u4e24\u4e2a\u5f88\u6709\u8da3\u7684\u6848\u4f8b\u3002<\/p>\n\n\n\n<p>\u4e00\u662f\u7535\u7ade\u5e73\u53f0<strong>Juked.gg<\/strong>\uff0c\u5b83\u57282020\u5e74\u4ee5\u7535\u7ade\u65b0\u95fb\u96c6\u4e2d\u5730\u7684\u5b9a\u4f4d\u6b63\u5f0f\u63a8\u51fa\uff0c\u5e76\u57282020\u5e74\u83b7\u5f97\u4e86500 Startups\u768480\u4e07\u7f8e\u5143\u878d\u8d44\u548c2021\u5e74Republic\u9886\u6295\u7684150\u4e07\u7f8e\u5143\uff0cTwitch\u7684COO Kevin Lin\u548c\u524dDiscord\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/cmo\" title=\"CMO\" target=\"_blank\">CMO<\/a><\/span> Eros Resmini\u7b49\u90fd\u6709\u6295\u8d44\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u524d\u671f\u589e\u901f\u975e\u5e38\u5feb\u4f46\u5f88\u5feb\u9047\u5230\u4e86\u74f6\u9888\uff0c\u6709\u7740\u591a\u5e74\u7535\u7ade\u5708\u7ecf\u9a8c\u7684CEO\u517c\u521b\u59cb\u4eba<strong>Ben 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alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aJuked on Reddit<\/p>\n\n\n\n<p>\u7ed3\u5408\u8fd9\u4e9b\u53cd\u9988\uff0cJuked\u4eca\u5e74\u63a8\u51fa\u4e86\u518d\u7248app\u66f4\u52a0\u4e13\u6ce8\u4e8e\u6253\u9020\u548c\u8c10\u7684\u7535\u7ade\u793e\u4ea4\u73af\u5883\uff0c\u4fdd\u7559\u4e86\u805a\u5408\u65b0\u95fb\u529f\u80fd\uff0c\u66f4\u8ba9\u7528\u6237\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u6863\u6848\u548c\u4f7f\u7528\u6295\u7968\u7b49\u529f\u80fd\u6765\u6df1\u5ea6\u7684\u53c2\u4e0e\u7535\u7ade\u8bdd\u9898\u8ba8\u8bba\uff0c\u8fd8\u4e0e\u591a\u4e2a\u975e\u76c8\u5229\u7ec4\u7ec7\u5408\u4f5c\u57f9\u517b\u5e73\u7b49\u516c\u5f00\u7684\u793e\u7fa4\u6c1b\u56f4\uff0c\u5e76\u5728\u524d\u671f\u62db\u52df\u4e86\u8bb8\u591a\u8d44\u6df1\u7535\u7ade\u8ff7\u8fdb\u884c\u5185\u6d4b\uff0c\u8fd9\u4e00\u201c\u6765\u81ea\u7528\u6237\u548c\u4e3a\u7528\u6237\uff08from the people, for the people\uff09\u201d\u6253\u9020\u7684\u5e73\u53f0\u521a\u63a8\u51fa\u5f88\u5feb\u5c31\u6324\u8fdb\u4e86\u793e\u4ea4\u7c7bapp\u4e0b\u8f7d\u7684\u6392\u884c\u699c\u524d\u51e0\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1QgAFkFaKLlJH.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/T1QgAsK43MVOTj.jpg\" alt=\"\u300c\u9996\u5e2d\u793e\u7fa4\u5b98\u300d\u5982\u4f55\u5e72\u6389CMO\uff0c\u6210\u4e3a\u6700\u65b0\u8d22\u5bcc\u5bc6\u7801\uff1f\"\/><\/figure>\n\n\n\n<p>\u56fe\u6e90\uff1aPublic.com Community<\/p>\n\n\n\n<p>Public\u76ee\u524d\u5df2\u7ecf\u62e5\u6709\u767e\u4e07\u7528\u6237\uff0c\u6b64\u524d\u5b8c\u6210\u4e86\u7531Accel\u548cGreycroft\u9886\u6295\u7684\u591a\u8f6e\u878d\u8d44\uff0c\u76ee\u524d\u878d\u8d44\u603b\u989d\u8d853\u4ebf\u7f8e\u5143\uff0c\u804c\u4e1a\u6ed1\u677f\u9009\u624bTony Hawk\u548cChainsmokers\u4e50\u961f\u7684Alex 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