{"id":62833,"date":"2022-03-29T23:39:45","date_gmt":"2022-03-29T15:39:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=62833"},"modified":"2022-03-29T23:39:48","modified_gmt":"2022-03-29T15:39:48","slug":"martech%e4%b8%ad%e7%9c%9f%e6%ad%a3%e7%9a%84%e6%9e%84%e5%bb%ba%e4%b8%8e%e8%b4%ad%e4%b9%b0%e9%97%ae%e9%a2%98%e5%9c%a8%e4%ba%8e%e4%ba%ba%e6%89%8d%e8%80%8c%e4%b8%8d%e6%98%af%e6%8a%80%e6%9c%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/62833.html","title":{"rendered":"Martech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/e78b692963484716aa031db38ac606a7.jpg\" alt=\"Scott BrinkerMartech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f\"\/><\/figure>\n\n\n\n<p>\u300c\u5728\u8425\u9500\u6280\u672f\u4e2d\u6ca1\u6709\u5f97\u5230\u5e94\u6709\u7684\u8ba8\u8bba\u7684\u4e00\u4ef6\u4e8b\uff0c\u662f\u5df2\u91c7\u7528\u7684\u6280\u672f\u4e0e\u4f01\u4e1a\u73b0\u6709\u6280\u80fd\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u300d\u5728\u6700\u8fd1\u4e00\u6b21\u6211\u4e0e CabinetM \u9996\u5e2d\u6267\u884c\u5b98 Anita Brearton \u7684\u91c7\u8bbf\u4e2d\uff0c\u8fd9\u662f\u5979\u6700\u611f\u5174\u8da3\u7684\u89c2\u70b9\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u300c\u6280\u672f\u6808\u5229\u7528\u7387\u662f\u4e00\u4e2a\u5927\u95ee\u9898\u3002\u4f60\u5efa\u7acb\u4e86\u8fd9\u4e9b\u5927\u800c\u590d\u6742\u7684\u6280\u672f\u6808\u2014\u2014\u4f60\u82b1\u7684\u94b1\u7269\u6709\u6240\u503c\u5417\uff1f\u53ef\u80fd\u4e0d\u662f\u3002\u5f88\u5c11\u6709\u516c\u53f8\u62e5\u6709\u5145\u5206\u5229\u7528\u8be5\u6280\u672f\u6240\u9700\u7684\u6240\u6709\u6838\u5fc3\u4e13\u4e1a\u77e5\u8bc6\u3002\u7136\u540e\u968f\u7740\u5458\u5de5\u6765\u6765\u5f80\u5f80\uff0c\u5c24\u5176\u662f\u5728\u8fd9\u79cd\u7eb7\u7eb7\u8f9e\u804c\u7684\u60c5\u51b5\u4e0b\uff0c\u4f01\u4e1a\u7684\u8425\u9500\u6280\u672f\u6c34\u5e73\u4f1a\u4e0a\u4e0b\u6ce2\u52a8\u3002\u300d<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u6211\u627f\u8ba4\uff0c\u6bcf\u5f53\u63d0\u5230\u300c\u4f7f\u7528\u6280\u672f\u6808\u300d\u7684\u8bdd\u9898\u65f6\uff0c\u6211\u90fd\u4f1a\u53d8\u5f97\u6709\u4e89\u8bae\u3002\u4e3b\u8981\u662f\u56e0\u4e3a\u5229\u7528\u7387\u901a\u5e38\u4ee5\u975e\u5e38\u80a4\u6d45\u7684\u65b9\u5f0f\u754c\u5b9a\uff1a\u8425\u9500\u6280\u672f\u6808\u4e2d\u6b63\u5728\u4f7f\u7528\u7684\u529f\u80fd\u7684\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u7cdf\u7cd5\u7684\u5229\u7528\u7387\u8861\u91cf\u6807\u51c6\uff0c\u81f3\u5c11\u5728\u5b64\u7acb\u7684\u60c5\u51b5\u4e0b\u662f\u8fd9\u6837\uff0c\u56e0\u4e3a\u5e76\u975e\u4f60\u7684\u8425\u9500\u6280\u672f\u6808\u4e2d\u7684\u6240\u6709\u529f\u80fd\u2014\u2014\u4ee5\u53ca\u9690\u85cf\u5728\u8ff7\u96fe\u5c71\u8109\u4e2d\u7684\u5f88\u591a\u529f\u80fd\u2014\u2014\u90fd\u4e0e\u4e1a\u52a1\u76f8\u5173\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u8981\u7684\u662f\uff1a\u4f60\u662f\u5426\u5145\u5206\u5229\u7528\u4e86\u76f8\u5173\u7684\u529f\u80fd\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/198718ab299e4a528a960ed79900347f.jpg\" alt=\"Scott BrinkerMartech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f\"\/><\/figure>\n\n\n\n<p>\u8fd9\u5c31\u662f Anita \u89c2\u70b9\u4e2d\u6b63\u786e\u7684\u5730\u65b9\u3002\u56e0\u4e3a\u5728\u8bb8\u591a\u516c\u53f8\u4e2d\uff0c\u4ed6\u4eec\u7684\u6280\u672f\u6808\u4e2d\u6709\u4e0e\u4ed6\u4eec\u7684\u4e1a\u52a1\u9ad8\u5ea6\u76f8\u5173\u7684 Martech \u529f\u80fd\u2014\u2014\u4ed6\u4eec\u5e94\u8be5\u4f7f\u7528\u5b83\u4eec\u3002\u4f46\u4ed6\u4eec\u6ca1\u6709\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6ca1\u6709\u6280\u80fd\u3002\uff08\u6216\u8005\uff0c\u5bc6\u5207\u76f8\u5173\u7684\u662f\uff0c\u4ed6\u4eec\u6ca1\u6709\u5f97\u5230\u7ec4\u7ec7\u7684\u652f\u6301\u6765\u6709\u6548\u5730\u5c06\u8fd9\u4e9b\u6280\u80fd\u4ed8\u8bf8\u5b9e\u8df5\u3002\uff09<\/p>\n\n\n\n<p>Anita \u6d1e\u5bdf\u4e86\u8fd9\u4e00\u6311\u6218\u3002CabinetM \u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u516c\u53f8\u8ddf\u8e2a\u548c\u4f18\u5316\u4ed6\u4eec\u7684\u6280\u672f\u6808\u3002\u5b83\u4eec\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u8ddf\u8e2a\u56e2\u961f\u4e2d\u4e0e Martech \u76f8\u5173\u7684\u4e0d\u540c\u6280\u80fd\u7ec4\u5408\u3002\u7528\u6280\u80fd\u6808\uff08Skill Stack\uff09\u53d6\u4ee3\u6280\u672f\u6808\uff08Tech Stack\uff09\u63ed\u793a\u4e86\u8fd9\u4e9b\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>\u300c\u4f60\u91c7\u7528\u4e86\u4e00\u4e9b\u5de8\u5927\u7684 CDP \u548c\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\uff0c\u4f60\u6dfb\u52a0\u4e86\u5ba2\u6237\u53c2\u4e0e\u548c\u5ba2\u6237\u6210\u529f\u5e73\u53f0\uff0c\u6709\u5f88\u591a\u82b1\u91cc\u80e1\u54e8\u7684\u4e1c\u897f\u3002\u56e2\u961f\u5bf9\u5982\u4f55\u4f7f\u7528\u8fd9\u4e9b\u4ea7\u54c1\u7684\u4e86\u89e3\u7a0b\u5ea6\u5982\u4f55\uff1f\u300d<\/p>\n\n\n\n<p>\u8fd9\u662f\u76f8\u5f53\u4e8e\u300c\u5982\u679c\u4e00\u68f5\u6811\u5012\u5728\u68ee\u6797\u91cc\u800c\u5468\u56f4\u6ca1\u6709\u4eba\u542c\u5230\u5b83\uff0c\u5b83\u4f1a\u53d1\u51fa\u58f0\u97f3\u5417\uff1f\u300d\u7684\u8425\u9500\u6280\u672f\u6808\u3002\u5982\u679c\u4f60\u7684\u6280\u672f\u6808\u4e2d\u5b58\u5728\u529f\u80fd\uff0c\u4f46\u5b83\u6ca1\u6709\u88ab\u4f7f\u7528\uff0c\u90a3\u4e48\u5b83\u53d1\u51fa\u7684\u552f\u4e00\u58f0\u97f3\u5c31\u662f\u4f60\u7684\u9884\u7b97\u98de\u8d70\u7684\u58f0\u97f3\u3002<\/p>\n\n\n\n<p><strong>\u53ea\u6709 19% \u7684\u8425\u9500\u4eba\u5458\u89c9\u5f97\u51c6\u5907\u5145\u5206<\/strong><\/p>\n\n\n\n<p>MarketingProfs \u7684\u56e2\u961f\u521a\u521a\u53d1\u5e03\u4e86\u4ed6\u4eec\u7684 2022 \u5e74 B2B \u8425\u9500\u57f9\u8bad\u72b6\u6001\u62a5\u544a\uff0c\u5176\u4e2d\u5305\u542b\u6709\u5173\u57f9\u8bad\u7c7b\u578b\u3001\u52a8\u673a\u3001\u7ec4\u7ec7\u652f\u6301\u89c4\u8303\u7b49\u65b9\u9762\u7684\u5927\u91cf\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u4f46\u5f15\u8d77\u6211\u6ce8\u610f\u7684\u6807\u9898\u7edf\u8ba1\u6570\u636e\u662f\u4e0a\u9762\u7684\u5c0f\u6807\u9898\uff1a\u53ea\u6709 19% \u7684\u8425\u9500\u4eba\u5458\uff08\u5728 B2B \u4e2d\uff09\u8868\u793a\u4e3a\u4ed6\u4eec\u7684\u8425\u9500\u672a\u6765\u505a\u597d\u4e86\u5145\u5206\u7684\u51c6\u5907\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\uff0c\u4f60\u53ef\u4ee5\u8bf4\u663e\u800c\u6613\u89c1\u7684\u7b54\u6848\u662f\u8bad\u7ec3\u3002\u8fd9\u662f\u4f60\u671f\u671b\u57f9\u8bad\u62a5\u544a\u5f97\u51fa\u7684\u7ed3\u8bba\u3002\u4f46\u662f\uff0c\u300c\u57f9\u8bad\u300d\u4f5c\u4e3a\u4e00\u4e2a\u5355\u5b57\u6d41\u884c\u8bed\u88ab\u8bc1\u660e\u4e0e\u300c\u5229\u7528\u300d\u4e00\u6837\u65e0\u7528\u3002\u56e0\u4e3a\u53c2\u4e0e\u8c03\u67e5\u7684\u8425\u9500\u4eba\u5458\u4e2d\u6709 70% \u8868\u793a\u4ed6\u4eec\u7684\u56e2\u961f\u5df2\u7ecf\u53c2\u52a0\u4e86\u57f9\u8bad\u3002<\/p>\n\n\n\n<p>\u57f9\u8bad\u7684\u7c7b\u578b\u5f88\u91cd\u8981\u3002\u8bc4\u4f30\u6e05\u695a\u5730\u4e86\u89e3\u8981\u586b\u8865\u7684\u7a7a\u767d\u3002\u66f4\u591a\u771f\u5b9e\u4e16\u754c\u7684\u4f8b\u5b50\u3002\u4e3a\u884c\u4e1a\u91cf\u8eab\u5b9a\u505a\u3002\u7ec3\u4e60\u6280\u80fd\u7684\u4f5c\u4e1a\u548c\u7ec3\u4e60\u3002\u81ea\u5b9a\u8fdb\u5ea6\u7684\u8fdc\u7a0b\u8bfe\u7a0b\u6216\u9762\u5bf9\u9762\u7684\u7814\u8ba8\u4f1a\u548c\u4f1a\u8bae\u3002<\/p>\n\n\n\n<p><strong>\u4f46\u5728\u66f4\u9ad8\u5c42\u6b21\u4e0a\uff0c\u6709\u7ecf\u9a8c\u7684\u8425\u9500\u4eba\u5458\u66f4\u613f\u610f\u5728\u5177\u6709\u6b63\u5f0f\u6d41\u7a0b\u548c\u652f\u6301\u57f9\u8bad\u7684\u6301\u7eed\u6587\u5316\u7684\u7ec4\u7ec7\u4e2d\u5de5\u4f5c\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/fab66dd728894ff6a79232f4dce35d69.jpg\" alt=\"Scott BrinkerMartech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f\"\/><\/figure>\n\n\n\n<p><strong>\u8425\u9500\u8d4b\u80fd\u5c31\u662f\u8425\u9500\u8fd0\u8425<\/strong><\/p>\n\n\n\n<p>\u8fd9\u662f\u901a\u8fc7\u8425\u9500\u8d4b\u80fd\u4f5c\u4e3a\u8425\u9500\u7ec4\u7ec7\u4e2d\u7684\u4e00\u9879\u660e\u786e\u529f\u80fd\u6765\u5b9e\u73b0\u7684\u3002\u6709\u4eba\u8d1f\u8d23\u7ec4\u7ec7\u5f00\u53d1\u5fc5\u8981\u7684\u6280\u80fd\u2014\u2014\u5e76\u6709\u6743\u5229\u7528\u8fd9\u4e9b\u6280\u80fd\u2014\u2014\u5229\u7528\u4ed6\u4eec\u7684\u8425\u9500\u6280\u672f\u6808\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7684\uff08\u76f8\u5173\u7684\uff01\uff09\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u6211\u5c06\u6b64\u529f\u80fd\u89c6\u4e3a\u8425\u9500\u8fd0\u8425\u548c\u6280\u672f\u7ba1\u7406\u652f\u67f1\u7684\u5173\u952e\u90e8\u5206\u3002\u5982\u679c\u4f60\u7684\u516c\u53f8\u8db3\u591f\u5927\uff0c\u5b83\u5e94\u8be5\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u56e2\u961f\u3002\u4f46\u5373\u4f7f\u5728\u8f83\u5c0f\u7684\u7ec4\u7ec7\u4e2d\uff0c\u9886\u5bfc\u8425\u9500\u8fd0\u8425\u7684\u4eba\u4e5f\u5e94\u8be5\u88ab\u8d4b\u4e88\u4f7f\u547d\u548c\u8d44\u6e90\uff0c\u4ee5\u786e\u4fdd\u4ed6\u4eec\u7684\u56e2\u961f\u2014\u2014\u4ee5\u53ca\u90e8\u95e8\u7684\u5176\u4ed6\u4eba\uff01\u2014\u2014\u51c6\u5907\u5229\u7528\u4ed6\u4eec\u91c7\u7528\u7684\u6280\u672f\u3002<\/p>\n\n\n\n<p>\u6ca1\u6709\u5408\u9002\u7684\u6280\u80fd\u4eba\u624d\uff0c\u5c31\u6ca1\u6709\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u80fd\u529b=\u6280\u672f+\u6d41\u7a0b+\u4eba\u624d<\/p>\n\n\n\n<p>\u8425\u9500\u8fd0\u8425\u548c\u6280\u672f\u56e2\u961f\u5df2\u7ecf\u975e\u5e38\u7cbe\u901a\u8be5\u7b49\u5f0f\u7684\u524d\u4e24\u4e2a\u7ec4\u6210\u90e8\u5206\u3002\u4f46\u662f\u6211\u4eec\u6709\u7b2c\u4e09\u4e2a\u6210\u957f\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/8c0519800e364d13a99153a4ca16b0ac.jpg\" alt=\"Scott BrinkerMartech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f\"\/><\/figure>\n\n\n\n<p>\u4e0a\u9762\u7684\u6ce8\u91ca\u56fe\u8868\u6765\u81ea\u6211\u51e0\u5e74\u524d\u53d1\u5e03\u7684\u8425\u9500\u6280\u672f\u548c\u8fd0\u8425\u65b0\u89c4\u5219\u3002\u8fd9\u4e2a 2\u00d72 \u7684 HUMANIZE \u4e00\u534a\u7ecf\u5e38\u88ab\u4f4e\u4f30\u3002\u4f46\u5b83\u662f Martech \u7ade\u4e89\u4f18\u52bf\u7684\u6700\u5927\u6760\u6746\u3002<\/p>\n\n\n\n<p>\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u7528\u4fe1\u7528\u5361\u8d2d\u4e70 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8P \u7684\u5173\u952e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/d48cf32fe6134860a7f051c4aa0af211.jpg\" alt=\"Scott BrinkerMartech\u4e2d\u771f\u6b63\u7684\u6784\u5efa\u4e0e\u8d2d\u4e70\u95ee\u9898\u5728\u4e8e\u4eba\u624d\u800c\u4e0d\u662f\u6280\u672f\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u5728\u8425\u9500\u6280\u672f\u4e2d\u6ca1\u6709\u5f97\u5230\u5e94\u6709\u7684\u8ba8\u8bba\u7684\u4e00\u4ef6\u4e8b\uff0c\u662f\u5df2\u91c7\u7528\u7684\u6280\u672f\u4e0e\u4f01\u4e1a\u73b0\u6709\u6280\u80fd\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u300d\u5728\u6700\u8fd1\u4e00\u6b21\u6211\u4e0e CabinetM \u9996\u5e2d\u6267\u884c\u5b98 Anita Brearton 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