{"id":63574,"date":"2022-04-06T20:15:23","date_gmt":"2022-04-06T12:15:23","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63574"},"modified":"2022-04-06T20:15:26","modified_gmt":"2022-04-06T12:15:26","slug":"2022%e5%b9%b4%ef%bc%8cdtc%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e8%ae%a9%e5%93%81%e7%89%8c%e5%bf%ab%e9%80%9f%e5%b4%9b%e8%b5%b7%e7%9a%84%e7%a7%98%e8%af%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/63574.html","title":{"rendered":"2022\u5e74\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u8ba9\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\u7684\u79d8\u8bc0"},"content":{"rendered":"\n<p><strong><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/dtc\" title=\"DTC\" target=\"_blank\">DTC<\/a><\/span><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f\" title=\"\u5546\u4e1a\u6a21\u5f0f\" target=\"_blank\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff0c<\/strong>\u662f\u6307\u4f01\u4e1a\u76f4\u63a5\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u4e13\u6ce8\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u91cd\u6784\u7528\u6237\u5173\u7cfb\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u3002\u6700\u8fd1\u51e0\u5e74\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u5e2d\u5377\u4e86\u591a\u4e2a\u884c\u4e1a\uff0c\u6781\u5927\u7684\u7f29\u77ed\u4e86\u65b0\u751f\u54c1\u724c\u6210\u529f\u7684\u65f6\u95f4\uff0c\u5df2\u7ecf\u6210\u4e3a\u5f53\u4e0b\u6700\u70ed\u95e8\u7684\u5546\u4e1a\u8d8b\u52bf\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u800cDTC\u5546\u4e1a\u6a21\u5f0f\u5b58\u5728\u7740\u600e\u6837\u7684\u9b45\u529b\uff0c\u80fd\u591f\u8ba9\u5168\u7403\u6d88\u8d39\u54c1\u5de8\u5934\u4eec\uff0c\u5982\u5b9d\u6d01\u3001\u6b27\u8212\u4e39\u3001\u5bb6\u4e50\u798f\u7b49\u4ee5\u6536\u8d2d\u6216\u6210\u7acb\u5b75\u5316\u5668\u7684\u5f62\u5f0f\u8fdb\u5165DTC\u54c1\u724c\u9886\u57df\uff1f\u53c8\u5982\u4f55\u80fd\u591f\u8ba9\u65b0\u751f\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\uff0c\u53ea\u7528\u6781\u77ed\u7684\u65f6\u95f4\uff0c\u5c31\u5b8c\u6210\u4e86\u4f20\u7edfB2C\u54c1\u724c5-10\u5e74\u7684\u53d1\u5c55\u8def\u5f84\uff1f\u5b83\u7684\u6838\u5fc3\u79d8\u8bc0\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u5176\u5b9e\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u80fd\u591f\u8ba9\u65b0\u751f\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\uff0c\u4f20\u7edf\u54c1\u724c\u7115\u53d1\u65b0\u751f\u7684\u6838\u5fc3\u79d8\u8bc0\uff0c\u5c31\u9690\u85cf\u5728DTC\u5546\u4e1a\u6a21\u5f0f\u7684\u5b9a\u4e49\u4e4b\u4e2d\u3002<\/p>\n\n\n\n<p><strong>#1<\/strong><\/p>\n\n\n\n<p>Direct To Customer<\/p>\n\n\n\n<p><strong>\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n<p><strong>\u54c1\u724c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005<\/strong><\/p>\n\n\n\n<p>\u77e5\u5bb6\u521b\u59cb\u4eba\u725f\u5bb6\u548c\u8ba4\u4e3a\uff1a<strong>\u201c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u201d<\/strong>\u7684\u5546\u4e1a\u601d\u7ef4\uff0c\u662f\u672a\u6765\u54c1\u724c\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p>DTC\u8425\u9500\u6a21\u5f0f\uff0c\u4fbf\u662f\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u54c1\u724c\u501f\u52a9\u66f4\u9ad8\u6548\u7684\u6e20\u9053\u76f4\u63a5\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u65e0\u9650\u62c9\u8fd1\u4e86\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8ddd\u79bb\uff0c\u901a\u8fc7\u5171\u9e23\u548c\u81ea\u53d1\u5730\u793e\u4ea4\u4f20\u64ad\uff0c\u4ea7\u751f\u5e7f\u6cdb\u7684\u54c1\u724c\u8ba4\u77e5\u548c\u5de8\u5927\u7684\u81ea\u7136\u6d41\u91cf\u3002\u6b63\u662f\u8fd9\u79cd\u65b9\u5f0f\uff0c\u7ed9\u65b0\u751f\u54c1\u724c\u4eec\u7684\u5d1b\u8d77\u63d0\u4f9b\u4e86\u9006\u88ad\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p><strong>\u25c7DTC\u6848\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<p>\u56fd\u8d27\u7f8e\u5986\u7684\u9006\u88ad\u4e4b\u8def<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/0b8ecb4073c74bce9f58ea24e17c2f07.jpg\" alt=\"2022\u5e74\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u8ba9\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\u7684\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<p>\u7f8e\u5986\u54c1\u724c\u5b8c\u7f8e\u65e5\u8bb0\uff0c\u6210\u7acb\u4e0d\u52303\u5e74\uff0c\u5929\u732b\u9500\u91cf\u4fbf\u53ef\u4ee5\u529b\u538b\u56fd\u5185\u540c\u884c\uff0c\u751a\u81f3\u8d76\u8d85\u56fd\u9645\u5927\u724c\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u5728\u8fd9\u4e00\u9006\u88ad\u8fc7\u7a0b\u4e2d\uff0c\u8d77\u5230\u4e86\u529f\u4e0d\u53ef\u6ca1\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u5b8c\u7f8e\u65e5\u8bb0\u901a\u8fc7DTC\u6a21\u5f0f\u7684\u9ad8\u6548\u8fd0\u8f6c\uff0c\u6452\u5f03\u4e86\u4f20\u7edf\u7684\u7535\u89c6\u5e7f\u544a\u3001\u5e73\u9762\u5e7f\u544a\u4e0a\u7684\u5de8\u5927\u6295\u5165\uff0c\u8f6c\u800c\u5c06\u76ee\u5149\u6295\u5411\u4ee5\u793e\u4ea4\u4e3a\u4e3b\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u5fae\u4fe1\u7b49\u5a92\u4f53\u5e73\u53f0\u4e0a\u3002\u501f\u52a9\u5927\u91cf\u7684KOL\u79cd\u8349\u4ea7\u54c1\uff0c\u5229\u7528\u54c1\u724cIP\u548c\u793e\u7fa4\u6e20\u9053\u7cbe\u51c6\u89e6\u8fbe\u6d88\u8d39\u4eba\u7fa4\uff0c\u76f4\u9762\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u5efa\u8bae\uff0c\u4f7f\u5b8c\u7f8e\u65e5\u8bb0\u5728\u8f83\u77ed\u65f6\u95f4\u5185\u7a81\u7834\u4e86\u56fd\u9645\u5927\u724c\u7684\u5784\u65ad\u5c01\u9501\uff0c\u8fc5\u901f\u6210\u957f\u4e3a\u77e5\u540d\u7684\u56fd\u8d27\u7f8e\u5986\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>#2<\/strong><\/p>\n\n\n\n<p>Direct To Customer<\/p>\n\n\n\n<p><strong>\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8<\/strong><\/p>\n\n\n\n<p><strong>\u5feb\u901f\u8fed\u4ee3\u7cfb\u5217\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p>\u968f\u7740\u4e2d\u56fd\u793e\u4ea4\u5a92\u4f53\u7684\u5d1b\u8d77\u548cZ\u4e16\u4ee3\u6d88\u8d39\u8005\u6210\u4e3a\u4e3b\u529b\u6d88\u8d39\u4eba\u7fa4\uff0c\u4e2a\u6027\u5316\u6d88\u8d39\u4e0e\u591a\u6837\u5316\u6d88\u8d39\u5df2\u7136\u6210\u4e3a\u4e3b\u6d41\u3002\u4ed6\u4eec\u6210\u957f\u4e8e\u4fe1\u606f\u65f6\u4ee3\uff0c\u53d7\u5230\u5168\u65b9\u4f4d\u591a\u5143\u6587\u5316\u7684\u718f\u9676\uff0c\u6027\u683c\u72ec\u7279\u800c\u53c8\u6709\u4e2a\u6027\u3002\u8fd9\u4fbf\u5bfc\u81f4\u4e86\u7814\u53d1\u5468\u671f\u8fc7\u957f\uff0c\u66f4\u65b0\u8fed\u4ee3\u8f83\u6162\uff0c\u4e0e\u6d88\u8d39\u8005\u4e25\u91cd\u8131\u8282\u7684\u4f20\u7edf\u4f01\u4e1a\uff0c\u5728\u9762\u5bf9Z\u4e16\u4ee3\u4eba\u7fa4\u65f6\u5019\u4e0d\u65ad\u7684\u53d7\u632b\u3002<\/p>\n\n\n\n<p>\u800cDTC\u6a21\u5f0f\u76f4\u63a5\u6253\u901a\u4e86<strong>\u201c\u4ea7\u54c1\u7814\u53d1\u2014\u8425\u9500\u4f20\u64ad\u2014\u4ea4\u4ed8\u4f53\u9a8c\u2014\u53cd\u9988\u6536\u96c6\u201d<\/strong>\u7684\u751f\u4ea7\u8425\u9500\u95ed\u73af\uff0c\u901a\u8fc7\u548c\u7528\u6237\u76f4\u63a5\u6c9f\u901a\uff0c\u6536\u96c6\u5404\u79cd\u53cd\u9988\u6570\u636e\uff0c\u4ece\u800c\u505a\u5230\u4ee5\u6570\u636e\u4e3a\u9a71\u52a8\uff0c\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u8fdb\u884c\u5feb\u901f\u8fed\u4ee3\u548c\u8c03\u6574\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u5728\u4e0e\u6d88\u8d39\u8005360\u00b0\u7684\u5168\u94fe\u8def\u63a5\u89e6\u8fc7\u7a0b\u4e2d\uff0c\u54c1\u724c\u4f9d\u636e\u5404\u79cd\u6570\u636e\u6765\u5b8c\u5584\u7528\u6237\u753b\u50cf\uff0c\u4e3a\u7cbe\u7ec6\u5316\u8fd0\u8425\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002\u6839\u636e\u4e0d\u540c\u7684\u6807\u7b7e\u753b\u50cf\uff0c\u54c1\u724c\u4e5f\u53ef\u4ee5\u5411\u6d88\u8d39\u8005\u63a8\u9001\u5b9a\u5236\u5316\u7684\u5185\u5bb9\u548c\u4ea7\u54c1\uff0c\u63d0\u9ad8\u7528\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p><strong>\u25c7DTC\u6848\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u4e3b\u5bfc\u7684\u884c\u674e\u7bb1\u201c\u9769\u547d\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/dab9f16254a94f329c58cb063a36adb0.jpg\" alt=\"2022\u5e74\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u8ba9\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\u7684\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<p>\u4ee5\u5f80\u7684\u884c\u674e\u7bb1\uff0c\u5f80\u5f80\u4f53\u79ef\u7b28\u91cd\u96be\u4ee5\u79fb\u52a8\uff0c\u5e76\u4e0d\u8ba8\u4eba\u559c\u7231\u3002\u7bb1\u5305\u54c1\u724cAway\u501f\u52a9\u6570\u5b57\u6280\u672f\uff0c\u6536\u96c6\u7528\u6237\u7684\u4f7f\u7528\u53cd\u9988\uff0c\u5b8c\u6210\u4ea7\u54c1\u7684\u66f4\u65b0\u8fed\u4ee3\u3002\u6bd4\u5982\uff0c\u6709\u7684\u7528\u6237\u53cd\u9988\u5982\u4eca\u7684\u7bb1\u5305\u4f53\u79ef\u5927\u5c0f\u4e0d\u5408\u7406\uff0c\u7b28\u91cd\u96be\u79fb\u52a8\uff0c\u884c\u674e\u7bb1\u5185\u7f6e\u5939\u5c42\u4e0d\u5408\u9002\uff0c\u65c5\u884c\u8def\u4e0a\u624b\u673a\u5145\u7535\u4e0d\u65b9\u4fbf\u7b49\uff0cAway\u4fbf\u63a8\u51fa\u4e86\u5177\u5907360\u00b0\u9759\u97f3\u8f6e\u3001\u884c\u674e\u7bb1\u7cfb\u7edf\u538b\u7f29\u7ed3\u6784\u53ca\u53ef\u62c6\u5378\u5145\u7535\u5b9d\u7684\u8bd5\u7528\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0cAway\u5e03\u5c40\u793e\u4ea4\u5a92\u4f53\u77e9\u9635\uff0c\u901a\u8fc7\u591a\u5143\u5185\u5bb9\u79cd\u8349\u4e0e\u7528\u6237UGC\u53e3\u7891\u8425\u9500\uff0c\u5c06\u81ea\u8eab\u6253\u9020\u4e3a\u5021\u5bfc\u201c\u751f\u6d3b\u65b9\u5f0f\u201d\u7684\u54c1\u724c\uff0c\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u3002\u901a\u8fc7\u8fd9\u6837\u7684\u4ea7\u54c1\u7814\u53d1\u4e0e\u8425\u9500\u7b56\u7565\uff0cAway\u5728\u77ed\u77ed\u4e09\u5e74\u91cc\u7d2f\u8ba1\u552e\u51fa\u8d85\u8fc7500,000\u4e2a\u884c\u674e\u7bb1\u53ca\u5176\u914d\u4ef6\u3002\u622a\u81f32019\u5e74Away\u4f30\u503c14\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u75ab\u60c5\u671f\u95f4\uff0cAway\u8fd8\u6839\u636e\u6d88\u8d39\u8005\u53cd\u9988\uff0c\u63a8\u51fa\u4e86\u5ba0\u7269\u65c5\u884c\u7bb1\u5305\uff0c\u901a\u8fc7\u5de7\u5999\u7684\u8425\u9500\u6d3b\u52a8\u5f00\u62d3\u4e86\u65b0\u5e02\u573a\uff0c\u4f7f\u8be5\u54c1\u724c\u4ea7\u54c1\u6210\u4e3a\u75ab\u60c5\u89e3\u5c01\u4e4b\u540e\u5ba0\u7269\u4e3b\u4eba\u7684\u7b2c\u4e00\u9009\u62e9\u3002<\/p>\n\n\n\n<p><strong>#3<\/strong><\/p>\n\n\n\n<p>Direct To Customer<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u6545\u4e8b\u5316\u8425\u9500<\/strong><\/p>\n\n\n\n<p><strong>\u5e26\u7ed9\u7528\u6237\u5dee\u5f02\u5316\u7684\u4f53\u9a8c<\/strong><\/p>\n\n\n\n<p>\u5851\u9020\u4e00\u4e2a\u6210\u529f\u7684DTC\u54c1\u724c\uff0c\u9664\u4e86\u4ee5\u6d88\u8d39\u8005\u9700\u6c42\u4e3a\u6838\u5fc3\u3001\u5feb\u901f\u53cd\u5e94\u3001\u4ea7\u54c1\u8fed\u4ee3\u5916\uff0c\u53e6\u4e00\u4e2a\u91cd\u70b9\u5c31\u5728\u4e8e\u54c1\u724c\u7684\u6545\u4e8b\u5316\u8425\u9500\u3002\u5728\u5404\u79cd\u54c1\u724c\u591a\u5230\u4ee4\u4eba\u773c\u82b1\u7f2d\u4e71\u7684\u4eca\u5929\uff0c\u80fd\u591f\u8131\u9896\u800c\u51fa\u7684\uff0c\u9664\u4e86\u8981\u7cbe\u51c6\u89e3\u51b3\u6d88\u8d39\u8005\u75db\u70b9\uff0c\u8fd8\u8981\u7cbe\u5fc3\u5851\u9020\u6d88\u8d39\u8005\u5fc3\u4e2d\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u5e26\u7ed9\u987e\u5ba2\u66f4\u52a0\u4e0d\u4e00\u6837\u7684\u6d88\u8d39\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>\u25c7DTC\u6848\u4f8b\uff1a<\/strong><\/p>\n\n\n\n<p>\u91cd\u5851\u7537\u58eb\u8863\u6a71\u5fc5\u5907\u54c1<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/9d75ad4be03940d4bc579bcce859941b.png\" alt=\"2022\u5e74\uff0cDTC\u5546\u4e1a\u6a21\u5f0f\u8ba9\u54c1\u724c\u5feb\u901f\u5d1b\u8d77\u7684\u79d8\u8bc0\"\/><\/figure>\n\n\n\n<p>Mack Weldon\u6210\u7acb\u4e8e2012\u5e74\uff0c\u521b\u59cb\u4ebaBrian Berger\u6210\u7acb\u54c1\u724c\u7684\u6e90\u52a8\u529b\u662f\u56e0\u4e3a\u5176\u5bf9\u4e8e\u8d2d\u4e70\u5185\u8863\u889c\u5b50\u975e\u5e38\u5934\u75db\uff0c\u4ed6\u76f4\u8a00\uff1a\u201c\u54c1\u724c\u505a\u7740\u65e0\u610f\u4e49\u7684\u8fc7\u5ea6\u5305\u88c5\uff0c\u5404\u79cd\u4e0d\u76f8\u5e72\u7684\u5ba3\u4f20\u5355\u548c\u5305\u88c5\u76d2\uff0c\u628a\u8d44\u6e90\u90fd\u7528\u5728\u6295\u653e\u5e7f\u544a\u4e0a\uff0c\u800c\u4e0d\u662f\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u672c\u8eab\u3002\u201d<\/p>\n\n\n\n<p>\u4e3a\u4e86\u89e3\u51b3\u95ee\u9898\uff0c\u4ed6\u9009\u62e9\u4e86\u521b\u7acbMack Weldon\uff0c\u5176\u54c1\u724c\u7406\u5ff5\u662f\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u548c\u521b\u65b0\uff0c\u5e76\u7528\u6700\u7b80\u5355\u7684\u8d2d\u7269\u65b9\u5f0f\u6765\u89e3\u51b3\u8d2d\u7269\u9009\u62e9\u969c\u788d\uff0c\u91cd\u5851\u7537\u58eb\u8863\u6a71\u5fc5\u5907\u54c1\uff0c\u521b\u9020\u65b0\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0d\u65ad\u521b\u65b0\uff0cMack Weldon\u638c\u63e1\u7684\u9762\u6599\u548c\u4e13\u5229\u6280\u672f\u5df2\u8fbe10\u4e2a\uff0c\u7279\u522b\u662f\u6297\u83cc\u9762\u6599 Ionic +\u2122 Silver 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