{"id":63867,"date":"2022-04-08T15:46:27","date_gmt":"2022-04-08T07:46:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=63867"},"modified":"2022-04-08T15:46:28","modified_gmt":"2022-04-08T07:46:28","slug":"%e5%8f%b2%e5%bb%ba%e5%88%9a%ef%bc%9a2022%e5%b9%b4%ef%bc%8cios%e6%b5%81%e9%87%8f%e6%96%b0%e7%8e%a9%e6%b3%95%ef%bd%9c%e9%87%8f%e6%b1%9f%e6%b9%96","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/63867.html","title":{"rendered":"\u53f2\u5efa\u521a\uff1a2022\u5e74\uff0ciOS\u6d41\u91cf\u65b0\u73a9\u6cd5\uff5c\u91cf\u6c5f\u6e56"},"content":{"rendered":"\n<p>\u4ece21\u5e74\u523022\u5e74\uff0c\u4e0d\u4ec5\u56fd\u9645\u5f62\u52bf\u6ce2\u8c32\u4e91\u8be1\uff0c\u5c31\u8fdeiOS<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b5%81%e9%87%8f\" title=\"\u6d41\u91cf\" 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1270\" height=\"808\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-66.png\" alt=\"\" class=\"wp-image-63869\"\/><figcaption>\u56fe2\uff1a\u54c1\u724c\u8bcd\u7684\u6d41\u91cf\u5206\u5e03\u793a\u610f\u56fe<\/figcaption><\/figure>\n\n\n\n<p>\u5728\u81ea\u7136\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u8bcd\u7684\u6d41\u91cf\u5927\u6982\u670933%\u88ab\u5176\u4ed6App\u4eab\u53d7\u5230\uff0c\u5982\u56fe2\u6240\u793a\uff0c\u6211\u4eec\u7684\u505a\u6cd5\u4e0d\u5e94\u8be5\u4ec5\u4ec5\u5c40\u9650\u5728\u5982\u4f55\u7f29\u5c0f10%\u7684\u635f\u5931\uff0c\u800c\u662f\u5982\u4f55\u634d\u536b33%\uff01<\/p>\n\n\n\n<p>\u8981\u60f3\u634d\u536b33%\u7684\u5206\u98df\u6d41\u91cf\uff0c\u6211\u4eec\u5e94\u8be5\u770b\u4e00\u4e0b\u54c1\u724c\u8bcd\u4e0b\u6574\u4e2a\u6d41\u91cf\u7684\u5206\u5e03\u6001\u52bf\uff0c\u6d41\u91cf\u4e3b\u8981\u5206\u5e03\u5728\u524d5\u4e2a\u4f4d\u7f6e\uff0c\u56e0\u6b64\u4e00\u4e2a\u7406\u6027\u7684\u7ec4\u5408\u5e94\u8be5\u662f\uff1a<\/p>\n\n\n\n<p>ASA\u5e7f\u544a\u4f4d\uff0c\u5e94\u8be5\u5360\u636e\u5927\u90e8\u5206\u6d41\u91cf\uff1b<\/p>\n\n\n\n<ul 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-67.png\" alt=\"\" class=\"wp-image-63870\"\/><figcaption>\u56fe3\uff1a\u4e00\u4e2a\u865a\u6784\u7684\u54c1\u724c\u8bcd\u4fdd\u62a4\u7b56\u7565<\/figcaption><\/figure>\n\n\n\n<p>\u5982\u6b64\u4ee5\u6765\uff0c\u54c1\u724c\u8bcd\u4e0b\u7684\u6d41\u91cf\u7406\u8bba\u4e0a\u5c31\u53ea\u67096%\u5de6\u53f3\u7684\u88ab\u5206\u6d41\u800c\u8d70\uff0c\u4ece33%\u964d\u52306%\uff0c\u5b9e\u9645\u4e0a\u76f8\u5f53\u4e8e\u8d5a\u4e8627%\u3002<\/p>\n\n\n\n<p>\u5728\u5b9e\u8df5\u4e2d\uff1a<\/p>\n\n\n\n<p>\u8ba2\u8d2d\u4f4d\u80fd\u5426\u5360\u5230\u7b2c\u4e8c\u4f4d\uff0c\u65e2\u8981\u770b\u5929\u5403\u996d\uff0c\u53c8\u8981\u4e8b\u5728\u4eba\u4e3a\uff0c\u6709\u503c\u5f97\u52aa\u529b\u7684\u5730\u65b9\uff1b<\/p>\n\n\n\n<p>\u6781\u901f\u7248\u7b56\u7565\uff0c\u65e2\u662f\u516c\u53f8\u7684\u6218\u7565\u9700\u8981\uff0c\u4e5f\u662f\u6d41\u91cf\u8fd0\u8425\u9700\u8981\uff0c\u7528\u516c\u53f8\u7684\u77e9\u9635App\u4fdd\u62a4\u6d41\u91cf\uff0c\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u65e2\u4f1a\u7528\u5230ASO\u7684\u5173\u952e\u8bcd\u4f18\u5316\u6392\u540d\uff0c\u4e5f\u9700\u8981\u7528\u5230\u5173\u952e\u8bcd\u7684\u8986\u76d6\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\uff0c\u5c31\u628a\u4e00\u4e2a\u672c\u6765\u662f\u9632\u5b88\u7684\u54c1\u724c\u8bcd\u73a9\u6cd5\u53d8\u6210\u4e86\u54c1\u724c\u8bcd\u7684\u8fdb\u653b\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5404\u4e2aApp\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9700\u8981\u5728\u6b64\u57fa\u7840\u4e0a\u53d8\u79cd\u51fa\u81ea\u5df1\u7684\u73a9\u6cd5\u548c\u7ec4\u5408\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff08\u4e8c\uff09\u6838\u5fc3\u884c\u4e1a\u8bcd\u7684\u65b0\u73a9\u6cd5<\/h2>\n\n\n\n<p>\u5982\u679c\u8bf4\u54c1\u724c\u8bcd\u662f\u5b58\u91cf\u5e02\u573a\u7684\u73a9\u6cd5\uff0c\u4ee5\u9632\u5b88\u4e3a\u4e3b\uff0c\u90a3\u4e48\u884c\u4e1a\u8bcd\u5c31\u662f\u589e\u91cf\u6d41\u91cf\u7684\u6765\u6e90\uff0c\u5e94\u8be5\u4ee5\u8fdb\u653b\u4e3a\u4e3b\uff0c\u800cASA\u51fa\u73b0\u53c8\u6781\u5927\u6539\u53d8\u4e86\u884c\u4e1a\u8bcd\u7684\u73a9\u6cd5\uff0c\u7279\u522b\u662f\u884c\u4e1a\u8bcd\u4e0aASO\u7684\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u7279\u522b\u662f\u6838\u5fc3\u884c\u4e1a\u8bcd\u6d41\u91cf\u5360\u6bd4\u9ad8\uff0c\u8f6c\u5316\u597d\uff0c\u4e00\u76f4\u4ee5\u6765\u88ab\u5927\u5bb6\u6240\u91cd\u89c6\uff0c\u4f46\u8fc7\u53bb\u7684\u201c\u91cd\u89c6\u201d\u5c31\u662f\u5b57\u9762\u610f\u4e49\u7684\u91cd\u89c6\uff0c\u5b9e\u9645\u4e0a\u7f3a\u4e4f\u6709\u6548\u7684\u624b\u6bb5\u548c\u65b9\u6cd5\uff0c\u800cASA\u7684\u51fa\u73b0\uff0c\u5219\u8ba9\u201c\u91cd\u89c6\u201d\u4e8c\u5b57\u6709\u4e86\u5185\u6db5\uff0c\u6709\u65b9\u6cd5\u6709\u6570\u636e\u7684\u73a9ASO\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0cASA\u5bf9ASO\u73a9\u6cd5\u7684\u6539\u53d8\u5728\u4e8e\u9009\u8bcd\uff0c\u8c01\u662f\u771f\u6b63\u7684\u6838\u5fc3\u884c\u4e1a\u8bcd\u3002<\/p>\n\n\n\n<p>\u8fc7\u53bb\uff0c\u5f88\u591a\u5173\u952e\u8bcd\u770b\u7740\u70ed\u5ea6\uff08Priority\u6216\u8005Popularity\uff09\u633a\u9ad8\uff0c\u8bcd\u8ddf\u8bcd\u4e4b\u95f4\u7684\u5b57\u9762\u610f\u601d\u4e5f\u5dee\u4e0d\u591a\uff0c\u4f46\u5b9e\u9645\u4e0a\u8f6c\u5316\u6548\u679c\u5374\u76f8\u53bb\u751a\u8fdc\u3002\u6211\u4eec\u77e5\u9053\u6b63\u5728\u505aASO\u4f18\u5316\u7684\u5173\u952e\u8bcd\u53ef\u80fd\u6548\u679c\u4e0d\u597d\uff0c\u4f46\u4e0d\u77e5\u9053\u5230\u5e95\u6709\u591a\u4e0d\u597d\u3002\u73b0\u5728\u6709\u4e86ASA\uff0c\u6211\u4eec\u77e5\u9053\u4e86\u3002<\/p>\n\n\n\n<p>ASA\u7684\u5f52\u56e0\u6570\u636e\u662f\u53ef\u4ee5\u7cbe\u786e\u5230\u6bcf\u4e2a\u5173\u952e\u8bcd\u3002\u901a\u8fc7ASA\u5386\u53f2\u6295\u653e\u6570\u636e\uff0c\u6211\u4eec\u53ef\u4ee5\u5efa\u7acb\u8d77\u6bcf\u4e2a\u5173\u952e\u8bcd\u4ece\u5c55\u793a\u3001\u70b9\u51fb\u3001\u6fc0\u6d3b\uff0c\u5230\u4ed8\u8d39\u7b49\u7684\u8f6c\u5316\u6a21\u578b\uff0c\u5982\u56fe4\u6839\u636e\u5173\u952e\u8bcd\u7684\u8f6c\u5316\u6570\u636e\uff0c\u6211\u4eec\u5c31\u77e5\u9053\u5173\u952e\u8bcd\u7684\u8f6c\u5316\u5230\u5e95\u6709\u591a\u4e0d\u597d\u4e86\uff0c\u501f\u6b64\u7b5b\u9009\u5173\u952e\u8bcd\uff0c\u786e\u5b9a\u8c01\u662f\u771f\u6b63\u7684\u6838\u5fc3\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1325\" height=\"524\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-69.png\" alt=\"\" class=\"wp-image-63872\"\/><figcaption>\u56fe4\uff1a\u5e7f\u544a\u8f6c\u5316\u6a21\u578b\uff1a\u5c55\u793a\u3001\u70b9\u51fb\u3001\u5b89\u88c5\u3001\u4ed8\u8d39\u6a21\u578b<\/figcaption><\/figure>\n\n\n\n<p>\u90a3\u4e48\u7b2c\u4e8c\u4e2a\u95ee\u9898\u6765\u4e86\uff1a\u9488\u5bf9\u771f\u6b63\u7684\u6838\u5fc3\u5173\u952e\u8bcd\uff0cASO\u4f18\u5316\u5230\u4ec0\u4e48\u4f4d\u7f6e\u662f\u5408\u9002\u7684\u3002<\/p>\n\n\n\n<p>ASA\u4e4b\u524d\uff0c\u8fd9\u4e2a\u95ee\u9898\u662f\u7cca\u6d82\u7684\u3002\u56fd\u5185ASA\u4e0a\u7ebf\u4e4b\u540e\uff0c\u8fd9\u7b14\u8d26\u51e0\u4e4e\u662f\u53ef\u4ee5\u7b97\u6e05\u695a\u4e86\uff0c\u662f\u201c\u51e0\u4e4e\u201d\u3002\u8bc4\u4f30\u884c\u4e1a\u8bcdASO\u6548\u679c\u7684\u529e\u6cd5\u5c31\u662fROI\uff0c\u5176\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>ROI_\u6838\u5fc3\u5173\u952e\u8bcd<em>ASO=(\u4ea7\u51fa)\/(\u6295\u5165) \u6295\u5165\u662f\u6bd4\u8f83\u6e05\u695a\u7684\uff0c\u53ef\u4ee5\u91cf\u5316\u7684\uff0c\u6211\u4eec\u7b97\u5230\u6bcf\u5929\uff0c\u5927\u6982\u5982\u4e0b\uff1a ASO<\/em>\u6295\u5165\u6838\u5fc3\u5173\u952e\u8bcd = \u7ef4\u699c\u6210\u672c+\u6253\u699c\u5747\u644a\u5230\u6bcf\u5929\u7684\u6210\u672c\uff1b<br>\u7ef4\u699c\u6210\u672c = \u6bcf\u5929\u91cf\u7ea7*\u4ef7\u683c\uff0c\u5747\u644a\u6210\u672c=\uff08\u6253\u699c\u7d2f\u8ba1\u6295\u5165\uff09\/\u8fd0\u8425\u5929\u6570<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u5927\u5bb6\u90fd\u5f88\u6e05\u695a\uff0c\u6211\u4eec\u5c31\u4e0d\u5c55\u5f00\u4e86\u3002<\/p>\n\n\n\n<p>\u6bd4\u8f83\u96be\u8ba1\u7b97\u7684\u662f\u4ea7\u51fa\uff0c\u56e0\u4e3a\u6ca1\u6cd5\u76f4\u63a5\u8ddf\u8e2a\u548c\u6d4b\u91cf\uff0c\u53ea\u80fd\u95f4\u63a5\u8ba1\u7b97\u3002\u5982\u679c\u6211\u4eec\u77e5\u9053\u6765\u81eaASO\u7684\u6fc0\u6d3b\u91cf\uff0c\u4ee5\u53ca\u4ece\u6fc0\u6d3b\u5230\u4ed8\u8d39\u8f6c\u5316\u7684\u6a21\u578b\uff0c\u90a3\u4e48\uff1a<br>\u4ea7\u51fa = \u8f6c\u5316\u73871*\u6fc0\u6d3b\u6570\u91cf<\/p>\n\n\n\n<p>\u4f46\u7531\u4e8e\u6fc0\u6d3b\u6570\u91cf\u6536\u5230\u5f52\u56e0\u7b49\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u8bef\u5dee\u6bd4\u8f83\u5927\uff0c\u800c\u66dd\u5149\u6b21\u6570\u7684\u6570\u636e\u6bd4\u8f83\u624e\u5b9e\uff0c\u6240\u4ee5\u9009\u62e9\u66dd\u5149\u91cf\u66f4\u52a0\u5ba2\u89c2\u4e00\u4e9b\uff0c\u5982\u4e0b\uff1a<br>\u4ea7\u51fa = \u8f6c\u5316\u73872*\u66dd\u5149\u91cf<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u8f6c\u5316\u73872\u53ef\u4ee5\u76f4\u63a5\u4eceASA\u6295\u653e\u7684\u6570\u636e\u4e2d\u6362\u7b97\u800c\u6765\uff08\u6211\u4eec\u5728ASA\u7684\u6295\u653e\u4e2d\u5df2\u7ecf\u79ef\u7d2f\u4e86\u8be5\u5173\u952e\u8bcd\u4ece\u5c55\u793a\u5230\u8f6c\u5316\u7684\u6a21\u578b\uff09\u3002\u90a3\u4e48\u5c31\u5269\u66dd\u5149\u91cf\u4e86\u3002<\/p>\n\n\n\n<p>\u6240\u8c13ASO\u7684\u66dd\u5149\u91cf\uff0c\u5373\uff1a\u4f18\u5316\u5e08\u628aApp\u4ece\u67d0\u4e2a\u5173\u952e\u8bcd\u4e0b\u7684\u6392\u540d\u4ece\u7b2c\u4e8c\u5341\u540d\uff0c\u63d0\u5347\u5230\u7b2c\u4e8c\u540d\uff0c\u589e\u52a0\u7684\u66dd\u5149\u91cf\u3002\u8fd9\u4e2a\u6570\u503c\u4e00\u76f4\u662f\u4e2a\u8ff7\uff0c\u53d7\u5230\u7684\u5f71\u54cd\u56e0\u7d20\u6bd4\u8f83\u591a\uff0c\u800c\u4e14\u6ce2\u52a8\u6bd4\u8f83\u5927\uff0c\u6240\u4ee5\u60f3\u8981\u7cbe\u786e\u91cf\u5316\u4e5f\u51e0\u4e4e\u4e0d\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u6211\u4eec\u8fd8\u662f\u80fd\u5efa\u7acb\u4e00\u4e2a\u8fd1\u4f3c\u6a21\u578b\u6765\u4f30\u7b97\u3002\u867d\u7136\u5f71\u54cd\u8fd9\u4e2a\u4f4d\u7f6e\u7684\u6d41\u91cf\u5927\u5c0f\u7684\u56e0\u7d20\u5f88\u591a\uff0c\u4f46\u6743\u91cd\u6700\u5927\u7684\u662f\u4e24\u4e2a\uff1a\u6bcf\u65e5\u641c\u7d22\u8be5\u5173\u952e\u8bcd\u7684\u6b21\u6570Traffic_Search( Kw)\uff1b<br>App\u5728\u641c\u7d22\u7ed3\u679c\u9875\u4e0a\u7684\u4f4d\u7f6e\uff08Rank\uff09\uff0c\u53ca\u5176Traffic_Rank_Share\uff1b<br>\u56e0\u6b64\uff0c\u53ea\u8981\u5f97\u5230\u8fd9\u4e2a\u6a21\u578b\u7684\u6362\u7b97\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\uff0c\u901a\u8fc7\u82f9\u679c\u63d0\u4f9b\u7684\u5173\u952e\u8bcd\u70ed\u5ea6\u6216\u8005\u6d41\u5229\u5ea6\uff0c\u53ef\u4ee5\u8ba1\u7b97\u51fa\u6bcf\u5929\u7684\u5e73\u5747\u641c\u7d22\u91cfTraffic_Search(Kw)\uff1b\u6211\u4eec\u514b\u670d\u4e86\u5c42\u5c42\u7684\u56f0\u96be\uff0c\u5efa\u7acb\u4e86\u4e00\u4e2a\u641c\u7d22\u6307\u6570\uff08Priority\uff09\u5230\u641c\u7d22\u6b21\u6570\uff08Traffic_Search( Kw)\uff09\u4e4b\u95f4\u7684\u8fd1\u4f3c\u6a21\u578b\uff0c\u5982\u4e0b\u56fe\uff0c\u7531\u4e8e\u8fc7\u7a0b\u590d\u6742\uff0c\u5c31\u4e0d\u4e00\u4e00\u5c55\u5f00\uff1b\u7b2c\u4e8c\u4e2a\uff0c\u7ecf\u8fc7\u7ecf\u9a8c\u7d2f\u79ef\u548c\u9a8c\u8bc1\uff0c\u5efa\u7acb\u4e86\u4e00\u4e2a\u884c\u4e1a\u8bcd\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\uff0c\u4e0d\u540c\u4f4d\u7f6e\u5206\u98df\u641c\u7d22\u6b21\u6570\u7684\u8fd1\u4f3c\u5206\u5e03\u6a21\u578b\uff0c\u5982\u56fe5\u6240\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1268\" height=\"802\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-68.png\" alt=\"\" class=\"wp-image-63871\"\/><figcaption>\u56fe5\uff1a\u884c\u4e1a\u8bcd\u641c\u7d22\u7ed3\u679c\u9875\u4e2d\u6d41\u91cf\u5206\u5e03\u793a\u610f\u56fe<\/figcaption><\/figure>\n\n\n\n<p>\u56de\u5230\u6838\u5fc3\u884c\u4e1a\u8bcdASO\u7684\u73a9\u6cd5\u4e0a\uff0cASO\u5230\u5e95\u5237\u4e0d\u5237\uff0c\u5237\u5230\u7b2c\u51e0\u540d\u662f\u5212\u7b97\u7684\uff0c\u8fd9\u662f\u4e00\u7b14\u8d26\uff0c\u8fd9\u7b14\u8d26\u7684\u5173\u952e\u53c2\u6570\u662f\u4e24\u4e2a\uff1a\u4e00\u4e2a\u662f\u8f6c\u5316\u7387\uff0c\u4e00\u4e2a\u662f\u8be5\u4f4d\u7f6e\u7684\u66dd\u5149\u6b21\u6570\uff0c\u5176\u4e2dASA\u7ed9\u51fa\u4e86\u7b2c\u4e00\u4e2a\u53c2\u6570\u7684\u6570\u503c\uff0c\u662f\u503c\u5f97\u4fe1\u8d56\u7684\u6570\u5b57\uff1b\u7b2c\u4e8c\u4e2a\u662f\u8981\u901a\u8fc7\u4e24\u4e2a\u8fd1\u4f3c\u7684\u6a21\u578b\uff0c\u901a\u8fc7\u4f30\u7b97\u53ef\u4ee5\u8fd1\u4f3c\u5f97\u5230\u3002<\/p>\n\n\n\n<p>\u6709\u4e86\u8fd9\u4e24\u4e2a\u8fd1\u4f3c\u6a21\u578b\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u4f30\u7b97\u8fd9\u4e9b\u6838\u5fc3\u884c\u4e1a\u8bcd\u5237\u5230\u6bcf\u4e2a\u4f4d\u7f6e\u662f\u5426\u503c\u5f97\uff0c\u5176ROI\u6216\u8005CPA\u5927\u6982\u591a\u5c11\u3002<\/p>\n\n\n\n<p>\u7531\u6b64\u53ef\u89c1\uff0cASA\u91cd\u65b0\u5b9a\u4e49\u4e86ASO\u7684\u73a9\u6cd5\uff0c\u8ba9App Store\u7684\u73a9\u6cd5\u8fdb\u5165\u5230\u6570\u636e\u65f6\u4ee3\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u65f6\u4ee3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uff08\u4e09\uff09ASA\u7684\u73a9\u6cd5\u4e4b\u62d3\u8bcd<\/h2>\n\n\n\n<p>\u6b63\u5982\u524d\u8fb9\u6240\u63d0\uff0cASA\u4e0d\u4ec5\u662fApp 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class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"658\" height=\"416\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-70.png\" alt=\"\" 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