{"id":65522,"date":"2022-04-21T10:59:44","date_gmt":"2022-04-21T02:59:44","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=65522"},"modified":"2022-04-21T11:01:10","modified_gmt":"2022-04-21T03:01:10","slug":"%e9%83%ad%e6%99%93%e7%88%bd%ef%bc%9a%e6%8b%bc%e5%a4%9a%e5%a4%9a1%e5%b9%b4%e7%a0%b8448%e4%ba%bf%e4%b9%b0%e6%b5%81%e9%87%8f%ef%bc%81%e5%a4%a7%e5%8e%82%e8%83%8c%e5%90%8e%e7%9a%84%e6%b5%81","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/65522.html","title":{"rendered":"\u90ed\u6653\u723d\uff1a\u62fc\u591a\u591a1\u5e74\u7838448\u4ebf\u4e70\u6d41\u91cf\uff01\u5927\u5382\u80cc\u540e\u7684\u201c\u6d41\u91cf\u5bc6\u7801\u201d\uff5c\u8fd0\u8425\u7814\u7a76\u793e"},"content":{"rendered":"\n<p>\u524d\u6bb5\u65e5\u5b50\uff0c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%8b%bc%e5%a4%9a%e5%a4%9a\" title=\"\u62fc\u591a\u591a\" 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noopener\"><\/a><\/p>\n\n\n\n<p><strong>\u4ece\u4e70\u91cf\u5c42\u9762\uff0c\u9996\u5148\u6211\u4eec\u8981\u8003\u8651\uff0c\u5f53\u7528\u6237\u4e0b\u8f7dApp\u65f6\uff0c\u5176\u4e0b\u8f7d\u884c\u4e3a\u5bf9\u5e94App\u7684\u300c\u6fc0\u6d3b\u300d\u76f8\u5173\u6570\u636e\uff1a<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u6fc0\u6d3b\u6570\uff0c\u6fc0\u6d3b\u6210\u672c\u7b49\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u8981\u8003\u8651\u5728\u5e7f\u544a\u6295\u653e\u5e73\u53f0\u4e0a\u521b\u5efa\u7684\u6295\u653e\u8ba1\u5212\u7684\u76f8\u5173\u6570\u636e\uff0c\u6bd4\u5982\u66dd\u5149\u3001\u70b9\u51fb\u3001\u6d88\u8017\u91d1\u989d\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u5176\u6b21\uff0c\u9700\u8981\u8003\u8651\u5f53\u7528\u6237\u4e0b\u8f7dApp\u540e\u7684\u300c\u7559\u5b58\u7387\u300d\u6307\u6807<\/strong>\u3002\u7279\u522b\u662f\u5173\u6ce8\u7528\u6237\u7684\u6b21\u65e5\u7559\u5b58\u7387\u60c5\u51b5\u3001\u4ee5\u53ca\u7528\u6237\u957f\u4e45\u7684\u7559\u5b58\u60c5\u51b5\uff08\u4e00\u822c\u770b\u7684\u662f7 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Advertisement\uff09\uff1a\u6307\u7684\u662f\u7528\u6237\u5e7f\u544a\u53d8\u73b0<\/p>\n\n\n\n<p><strong>2\uff09\u7b2c\u4e8c\u6b65\uff1a\u8bc4\u4f30\u4e70\u91cf\u56de\u6536\u6548\u7387<\/strong><\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u6536\u96c6\u4e86\u4e70\u91cf\u3001\u7559\u5b58\u3001\u53d8\u73b0\u5168\u6d41\u7a0b\u7684\u6838\u5fc3\u6570\u636e\u6307\u6807\u540e\uff0c\u7b2c\u4e8c\u6b65\uff0c\u5c31\u9700\u8981\u6839\u636e\u73b0\u6709\u6570\u636e\uff0c\u8bc4\u4f30\u51fa\u4e70\u91cf\u7684\u56de\u6536\u6548\u679c\u3002\u5177\u4f53\u8be5\u5982\u4f55\u505a\u5462\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u4e0d\u59a8\u5148\u770b\u770b\u4e70\u91cf\u56de\u6536\u6548\u7387\u7684\u8ba1\u7b97\u516c\u5f0f\uff0c\u5373\u4e70\u91cfROI=\u53d8\u73b0LTV\/\u4e70\u91cfCPA\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/2022042060116504371645410.png\" alt=\"\u56fe\u7247\"\/><figcaption>\u516c\u5f0f\u6765\u6e90\uff1a\u7a7f\u5c71\u7532<\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/imgs.ebrun.com\/resources\/2022_04\/2022_04_20\/2022042060116504371645410_origin.png\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>\u4ece\u4e70\u91cf\u6548\u7387\u7684\u8bc4\u4f30\u516c\u5f0f\u4e2d\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u5f71\u54cdROI\u7684\u56e0\u7d20\u4e3b\u8981\u6709\u53d8\u73b0LTV\u3001\u4e70\u91cfCPA\uff0c\u5373\u4e70\u91cf\u5e26\u6765\u7684\u7528\u6237\u4ea7\u751f\u7684\u6536\u5165 \/ \u4e70\u6765\u8fd9\u4e9b\u7528\u6237\u6240\u9700\u8981\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u57fa\u4e8e\u8fd9\u4e2a\u516c\u5f0f\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u4e24\u4e2a\u7ef4\u5ea6\u8fdb\u4e00\u6b65\u5206\u6790\uff1a<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\uff0cLTV\u5bf9\u5e94\u7684\u662f\u300c\u53d8\u73b0\u4fa7\u300d\u7684\u5206\u6790\u4f18\u5316\uff1a<\/strong><\/p>\n\n\n\n<p>\u91cd\u70b9\u5206\u6790\u4e0d\u540c\u4e70\u91cf\u6e20\u9053\u5bfc\u5165\u7684\u7528\u6237\u300c\u53d8\u73b0\u6570\u636e\u300d\u548c\u300c\u7528\u6237\u884c\u4e3a\u300d\u6570\u636e\uff0c\u6bd4\u5982\u91cd\u70b9\u5206\u6790\u66dd\u5149\u3001\u70b9\u51fb\u3001\u6536\u76ca\u3001\u6e17\u900f\u7387\u7b49\u53d8\u73b0\u6570\u636e\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0cCPA\u5bf9\u5e94\u7684\u662f\u300c\u4e70\u91cf\u4fa7\u300d\u7684\u6210\u672c\u4f18\u5316\uff1a<\/strong><\/p>\n\n\n\n<p>\u53ef\u4ee5\u6309\u7167\u4e70\u91cf\u4e0d\u540c\u7684\u7ef4\u5ea6\u8fdb\u884c\u5206\u6790\uff0c\u6bd4\u5982\u6309\u7167\u6295\u653e\u6e20\u9053\u3001\u5e7f\u544a\u8d26\u6237\u3001\u5e7f\u544a\u8ba1\u5212\u7684\u8fdb\u884c\u6570\u636e\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u60f3\u5bf9\u4e70\u91cf\u56de\u6536\u6548\u679c\u8fdb\u884c\u8bc4\u4f30\uff0c\u5c31\u8981\u8981\u6253\u901a\u4e70\u91cf\u3001\u53d8\u73b0\u4e24\u7aef\u6570\u636e\u3002\u4eceROI\u5230\u53d8\u73b0LTV\u3001\u4e70\u91cfCPA\u8fdb\u884c\u62c6\u89e3\u5206\u6790\uff0c\u5b9e\u73b0\u4ece\u6574\u4f53\u5230\u7ec6\u5206\u7684\u4e0d\u65ad\u4f18\u5316\uff0c\u4e3a\u540e\u7eed\u4e70\u91cf\u63d0\u4f9b\u201c\u7cbe\u6253\u7ec6\u7b97\u201d\u7684\u592f\u5b9e\u57fa\u7840\u3002<\/p>\n\n\n\n<p><strong>3\uff09\u7b2c\u4e09\u6b65\uff1a\u6839\u636e\u5206\u6790\u7ed3\u679c\u6301\u7eed\u4f18\u5316<\/strong><\/p>\n\n\n\n<p>\u6700\u540e\u4e00\u6b65\uff0c\u5219\u662f\u6839\u636e\u6570\u636e\u5206\u6790\u7ed3\u8bba\u8fdb\u884c\u4f18\u5316\u8c03\u6574\uff0c\u4e0d\u65ad\u63d0\u5347\u4e70\u91cf\u7684ROI\uff0c\u4e70\u5230\u66f4\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\uff0c\u4ece\u800c\u5f62\u6210\u826f\u6027\u5faa\u73af\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8fd0\u8425\u793e\u5c06\u4ece\u8fd9\u4e24\u65b9\u9762\uff0c\u5206\u522b\u804a\u804a\u5982\u4f55\u4f18\u5316\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u2460 \u4e70\u91cf\u4fa7\uff1a\u4e70\u91cf\u6e20\u9053\u4f18\u5316<\/p>\n\n\n\n<p>\u76d1\u6d4b\u4e70\u91cf\u6e20\u9053\u7684\u65f6\u5019\uff0c\u91cd\u70b9\u5173\u6ce8\u7684\u6570\u636e\u6307\u6807\u662fROI\u60c5\u51b5\uff0c\u901a\u8fc7\u4e0d\u540c\u6e20\u9053\u7684ROI\u6570\u636e\u5bf9\u6bd4\uff0c\u505a\u6e20\u9053\u4f18\u5316\u3002<\/p>\n\n\n\n<p>ROI\u9ad8\u5219\u52a0\u91cf\uff1a\u53d8\u73b0\u597d\u7684\u6e20\u9053\uff0c\u52a0\u5927\u6295\u5165\uff0c\u4e70\u5230\u66f4\u597d\u7684\u6d41\u91cf\uff0c\u4e70\u5230\u66f4\u591a\u7684\u9ad8\u8f6c\u5316\u7528\u6237\uff0c\u53d8\u73b0\u6536\u76ca\u4f1a\u4e0d\u65ad\u63d0\u5347\uff1bROI\u4f4e\u5219\u8fdb\u4e00\u6b65\u5206\u6790\uff1a\u53d8\u73b0\u4e0d\u597d\u7684\u5730\u65b9\uff0c\u5206\u6790\u540c\u7c7b\u4ea7\u54c1\u5728\u8fd9\u4e2a\u6e20\u9053\u7684\u4e70\u91cf\u6548\u679c\u5982\u4f55\uff0c\u7136\u540e\u8fdb\u884c\u4f18\u5316\u8c03\u6574\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" 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