{"id":65712,"date":"2022-04-22T10:17:57","date_gmt":"2022-04-22T02:17:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=65712"},"modified":"2022-04-22T10:18:00","modified_gmt":"2022-04-22T02:18:00","slug":"%e5%9c%b0%e7%90%86%e4%bd%8d%e7%bd%ae%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/65712.html","title":{"rendered":"\u5730\u7406\u4f4d\u7f6e\u8425\u9500"},"content":{"rendered":"\n<p>\u5730\u7406\u4f4d\u7f6e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\uff08Location Based Marketing\uff09\uff0c\u4e5f\u79f0\u4e3a\u5730\u7406\u5b9a\u4f4d\u8425\u9500\uff08Geolocation Marketing\uff09\uff0c\u662f\u4e00\u79cd\u4e2a\u6027\u5316\u79fb\u52a8\u8425\u9500\u5f62\u5f0f\u3002\u5b83\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\uff0c\u6839\u636e\u7528\u6237\u7684\u5b9e\u65f6\u4f4d\u7f6e\u4e0e\u4ed6\u4eec\u8fdb\u884c\u4e92\u52a8\u3002\u4e3e\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff0c\u4e00\u4f4d\u5149\u987e4S\u5e97\u7684\u987e\u5ba2\u53ef\u80fd\u6709\u5174\u8da3\u4e70\u4e00\u8f86\u8f66\uff0c\u4e3a\u4ed6\u63d0\u4f9b\u67d0\u6c7d\u8f66\u54c1\u724c\u5728\u5f53\u5730\u7684\u5e7f\u544a\u5c31\u66f4\u6709\u53ef\u80fd\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u4e3b\u8981\u7684\u5730\u7406\u4f4d\u7f6e\u8425\u9500\u6280\u672f<\/p>\n\n\n\n<p>IP\u5730\u5740\u8425\u9500\uff08IP Address Marketing\uff09\u662f\u6700\u7b80\u5355\u7684\u5730\u7406\u4f4d\u7f6e\u8425\u9500\u65b9\u6cd5\u4e4b\u4e00\u3002\u6bcf\u53f0\u8fde\u63a5\u5230\u4e92\u8054\u7f51\u7684\u8ba1\u7b97\u673a\u6216\u8bbe\u5907\u90fd\u6709\u4e00\u4e2aIP\u5730\u5740\uff08Internet Protocol\uff09\u3002\u8fd9\u4e00\u4e32\u6570\u5b57\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u3002\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\uff0c\u5e7f\u544a\u4e3b\u6709\u53ef\u80fd\u6839\u636eIP\u5730\u5740\u9501\u5b9a\u5355\u4e2a\u5bb6\u5ead\u6216\u793e\u533a\uff0c\u751a\u81f3\u5173\u8054\u5230\u4e2a\u4eba\uff0c\u6536\u96c6\u66f4\u7cbe\u786e\u7684\u4fe1\u606f\uff0c\u5e76\u7528\u4e8e\u53d1\u9001\u4ec5\u9488\u5bf9\u4e2a\u4eba\u7684\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u800c\u4e0d\u4f9d\u8d56cookie\u3002<\/p>\n\n\n\n<p>GPS\u8425\u9500\uff08GPS Marketing\uff09\uff1a\u6839\u636e\u4e0e\u5168\u7403\u5b9a\u4f4d\u536b\u661f\u7f51\u7edc\u7684\u8ddd\u79bb\u6765\u786e\u5b9a\u4f4d\u7f6e\u3002\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4f4d\u7f6e\u4fe1\u606f\u53d1\u8d77\u5b9a\u5411\u4fc3\u9500\u6d3b\u52a8\u3002\u4f01\u4e1a\u8fd8\u53ef\u4ee5\u5206\u6790\u5ba2\u6237\u4e00\u5929\u4e4b\u5185\u4ec0\u4e48\u65f6\u95f4\u6d3b\u52a8\u91cf\u6700\u5927\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u6d3b\u52a8\u65f6\u95f4\u548c\u4f11\u606f\u65f6\u95f4\uff0c\u4ee5\u4e86\u89e3\u5176\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5730\u7406\u5b9a\u4f4d\u8425\u9500\uff08geo-targeting\uff09\u662f\u6839\u636e\u7528\u6237\u7684\u5730\u7406\u4f4d\u7f6e\u5411\u5176\u53d1\u9001\u8425\u9500\u5185\u5bb9\u3002\u5730\u7406\u5b9a\u4f4d\u4e3b\u8981\u662f\u901a\u8fc7IP\u641c\u7d22\uff08\u6bcf\u4e2a\u8bbf\u95ee\u8005\u7684IP\u5730\u5740\u6620\u5c04\u5230\u4e00\u4e2a\u7279\u5b9a\u7684\u5730\u7406\u4f4d\u7f6e\uff09\uff0c\u4ee5\u53ca\u901a\u8fc7WiFi\u4e09\u89d2\uff08Triangulation\uff09\u6d4b\u91cf\u6280\u672f\uff0c\u7528\u6237\u63d0\u4f9b\u7684\u4f4d\u7f6e\u4fe1\u606f\uff0c\u6d4f\u89c8\u5668cookie\u5148\u524d\u5b58\u50a8\u7684\u4f4d\u7f6e\u6570\u636e\uff0c\u4ee5\u53ca\u9009\u62e9\u9002\u7528\u7684GPS\u5b9a\u4f4d\u670d\u52a1\u8bbe\u5907\u3002\u5730\u7406\u5b9a\u4f4d\u8425\u9500\u7684\u6838\u5fc3\u662f\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u5b9e\u65f6\u4f4d\u7f6e\u6216\u8fc7\u53bb\u7684\u4f4d\u7f6e\uff0c\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u300c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4f20\u9012\u6b63\u786e\u7684\u4fe1\u606f\u300d\u3002<\/p>\n\n\n\n<p>\u5730\u7406\u56f4\u680f\u8425\u9500\uff08Geofencing\uff09\uff1a\u4e00\u79cd\u57fa\u4e8e\u4f4d\u7f6e\u7684\u670d\u52a1\uff0c\u5f53\u79fb\u52a8\u8bbe\u5907\u6216RFID\u6807\u7b7e\u8fdb\u5165\u6216\u9000\u51fa\u56f4\u7ed5\u5730\u7406\u4f4d\u7f6e\u8bbe\u7f6e\u7684\u865a\u62df\u8fb9\u754c\u65f6\uff0c\u5176\u4e2d\u4f7f\u7528GPS\u3001RFID\u3001Wi-Fi\u6216\u8702\u7a9d\u6570\u636e\u7684App\u6216\u8f6f\u4ef6\uff0c\u89e6\u53d1\u4e86\u9884\u5148\u7f16\u7a0b\u7684\u884c\u4e3a\uff0c\u8fd9\u4e2a\u865a\u62df\u8fb9\u754c\u88ab\u79f0\u4e3ageofence\u3002Geofencing\u662f\u4e00\u79cd\u4e3a\u667a\u80fd\u624b\u673a\u7528\u6237\u63d0\u4f9b\u76f8\u5173\u5e7f\u544a\u7684\u6280\u672f\uff0c\u5728\u8425\u9500\u5c42\u9762\uff0cGeofencing\u53ef\u4ee5\u63d0\u793a\u79fb\u52a8\u63a8\u9001\u901a\u77e5\u3001\u89e6\u53d1\u77ed\u4fe1\u6216\u8b66\u62a5\u3001\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u9001\u5b9a\u5411\u5e7f\u544a\u6216\u53d1\u9001\u57fa\u4e8e\u4f4d\u7f6e\u7684\u8425\u9500\u6570\u636e\u3002\u4f8b\u5982\uff0c\u5546\u5e97\u53ef\u4ee5\u5728\u5176\u5468\u56f4\u533a\u57df\u8bbe\u7f6e\u7b80\u5355\u7684\u5730\u7406\u56f4\u680f\u3002\u5f53\u7528\u6237\u901a\u8fc7\u65f6\uff0c\u6536\u5230\u4f4d\u7f6e\u89e6\u53d1\u7684\u63d0\u9192\u6216\u4f18\u60e0\uff0c\u4f7f\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u505c\u4e0b\u6765\u8d2d\u7269\u3002<\/p>\n\n\n\n<p>Beacon\u8425\u9500\uff1a\u81ea\u4ece\u82f9\u679c\u516c\u53f8\u57282013\u5e74\u63a8\u51fa\u84dd\u7259iBeacon\u8bbe\u5907\u4ee5\u6765\uff0cBeacon\u6280\u672f\u4e00\u76f4\u53d7\u5230\u5e02\u573a\u8425\u9500\u4eba\u5458\u7684\u5173\u6ce8\u3002\u4e0e\u8425\u9500\u4eba\u5458\u53ea\u80fd\u901a\u8fc7IP\u5730\u5740\u8ddf\u8e2a\u7684\u53f0\u5f0f\u7535\u8111\uff0c\u6216\u4ee5GPS\u4e3a\u76ee\u6807\u7684\u79fb\u52a8\u8bbe\u5907\u7684\u5730\u7406\u5b9a\u4f4d\u8425\u9500\u4e0d\u540c\uff0cBeacon\u8425\u9500\u4f7f\u7528\u84dd\u7259\u8fde\u63a5\u3002Beacon\u8425\u9500\u4e0d\u9700\u8981\u7528\u6237\u62e5\u67094G\u7b49\u79fb\u52a8\u4e92\u8054\u7f51\u8fde\u63a5\uff0c\u56e0\u6b64\u53ef\u4ee5\u90e8\u7f72\u5728\u4f4e\u4fe1\u53f7\u63a5\u6536\u533a\u57df\u3002\u5b83\u5bf9\u7535\u6c60\u5bff\u547d\u8981\u6c42\u4e0d\u9ad8\u3002\u4e0d\u8fc7\u4e5f\u8981\u6c42\u7528\u6237\u6253\u5f00\u84dd\u7259\u8fde\u63a5\uff1b\u6b64\u5916\uff0cBeacon\u8bbe\u5907\u662f\u4e00\u4e2a\u9700\u8981\u5b89\u88c5\u7684\u7269\u7406\u5b9e\u4f53\u3002Beacon\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u83b7\u5f97\u8be6\u7ec6\u7684\u5ba2\u6237\u4fe1\u606f\uff0c\u6bd4\u5982\u5ba2\u6237\u5e73\u5747\u5728\u4e00\u5bb6\u5546\u5e97\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u4ee5\u53ca\u8bbf\u95ee\u4e86\u54ea\u4e9b\u4ea7\u54c1\u533a\u57df\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u63d0\u4f9b\u8425\u9500\u4eba\u5458\u9700\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u4fbf\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u5236\u5b9a\u66f4\u7cbe\u786e\u7684\u5ba2\u6237\u5e7f\u544a\uff0c\u53ca\u4f18\u5316\u5e97\u5185\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u5730\u7406\u5f81\u670d\uff08Geo-conquesting\uff09\uff1a\u662f\u5411\u8fdb\u5165\u7ade\u4e89\u5bf9\u624b\u5546\u5e97\u9644\u8fd1\u6307\u5b9a\u533a\u57df\u7684\u6d88\u8d39\u8005\u53d1\u9001\u6298\u6263\u4f18\u60e0\u6216\u5e7f\u544a\uff0c\u4ece\u7ade\u4e89\u5bf9\u624b\u90a3\u91cc\u5438\u5f15\u5ba2\u6237\u7684\u4e00\u79cd\u505a\u6cd5\u3002\u4e3a\u4e86\u6210\u529f\u5730\u4f7f\u7528\u5730\u7406\u5f81\u670d\uff0c\u54c1\u724c\u5fc5\u987b\u786e\u4fdd\u6709\u51c6\u786e\u548c\u5b8c\u6574\u7684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