{"id":66152,"date":"2022-04-25T10:11:38","date_gmt":"2022-04-25T02:11:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=66152"},"modified":"2022-04-25T10:15:34","modified_gmt":"2022-04-25T02:15:34","slug":"convertlab%e7%8e%8b%e7%90%a4%ef%bc%9amlg-marketing-led-growth%e5%8d%87%e7%ba%a7%e5%b8%82%e5%9c%ba%e8%81%8c%e8%83%bd%ef%bc%8c%e5%b8%a6%e5%8a%a8%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/66152.html","title":{"rendered":"Convertlab\u738b\u7424\uff1aMLG (Marketing-led Growth)\u5347\u7ea7\u5e02\u573a\u804c\u80fd\uff0c\u5e26\u52a8\u4f01\u4e1a\u589e\u957f"},"content":{"rendered":"\n<p>\u5927\u5bb6\u77e5\u9053Convertlab\u662f\u4e00\u5bb6Martech\u516c\u53f8\uff0c\u4e13\u6ce8\u5728\u6570\u5b57\u5316\u8425\u9500\u7684\u6574\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u672c\u6587\u4f1a\u8bb2\u6211\u4eec\u81ea\u5df1\u7684\u5f88\u591a\u5b9e\u8df5\u3002\u5148\u5e2e\u52a9\u5927\u5bb6\u5feb\u901f\u7406\u89e3\u6211\u4eec\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4ee5\u53ca\u4e1a\u6001\uff0c\u516c\u53f8\u76ee\u524d\u6709\u4e24\u4e2a\u54c1\u724c\uff0cConvertlab\u4e13\u6ce8\u5728B2C\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u835f\u805a\u54c1\u724c\u5219\u4e13\u6ce8\u5728B2B\u6570\u5b57\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8eTo C\u4f01\u4e1a\u6765\u8bf4\uff0c\u76f8\u4fe1\u5927\u90e8\u5206\u4eba\u5df2\u7ecf\u53d7\u5230\u4e86\u6211\u4eec\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848\u95f4\u63a5\u5f71\u54cd\uff0c\u5982\u679c\u4f60\u662f\u9ea6\u5f53\u52b3\u3001\u963f\u8fea\u8fbe\u65af\u3001\u5b9d\u9a6c\u3001\u6d66\u53d1\u94f6\u884c\u8fd9\u6837\u7684\u4f01\u4e1a\u7684\u7528\u6237\uff0c\u54c1\u724c\u8ddf\u4f01\u4e1a\u6c9f\u901a\u7684\u80cc\u540e\u5c31\u662f\u6211\u4eec\u7684B2C\u8425\u9500\u89e3\u51b3\u65b9\u6848\u5728\u9a71\u52a8\uff0c\u56fd\u5185\u8d85\u8fc7\u4e00\u534a\u7684\u4e92\u8054\u7f51\u7528\u6237\u5df2\u7ecf\u88ab\u6211\u4eec\u95f4\u63a5\u89e6\u53ca\u3002\u800c\u6211\u4eec\u7684B2B\u4e1a\u52a1\u4e5f\u548c\u5927\u5bb6\u6709\u70b9\u5173\u7cfb\uff0c\u5728\u835f\u805a\u670d\u52a1\u7684B2B\u5ba2\u6237\u4e2d\u6709\u4e00\u534a\u662fSaaS\u4f01\u4e1a\u3002<\/p>\n\n\n\n<p>Convertlab\u7684B2C\u89e3\u51b3\u65b9\u6848\u5ba2\u5355\u4ef7\u5728\u767e\u4e07\u7ea7\uff0c\u835f\u805a\u7684B2B\u89e3\u51b3\u65b9\u6848\u5ba2\u5355\u4ef7\u572810-20\u4e07\uff0c\u53ef\u4ee5\u770b\u51fa\u5dee\u522b\u5f88\u5927\uff0c\u5176\u83b7\u5ba2\u589e\u957f\u65b9\u5f0f\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u5982\u679c\u6211\u4eec\u629b\u5f00\u5176\u4ed6\u590d\u6742\u7684\u4ea7\u54c1\u7ef4\u5ea6\uff0c\u5148\u4ece\u4ea7\u54c1\u5ba2\u5355\u4ef7\u89d2\u5ea6\u6765\u505a\u5212\u5206\uff0c\u518d\u53bb\u601d\u8003SaaS\u4f01\u4e1a\u5e94\u8be5\u4ee5\u4ec0\u4e48\u6837\u7684\u65b9\u5f0f\u589e\u957f\u4ee5\u53ca\u5efa\u7acb\u4fe1\u4efb\uff0c\u6211\u4eec\u89c9\u5f970-2\u4e07\u5ba2\u5355\u4ef7\u6700\u9002\u5408PLG\uff08Product-led Growth\uff09\uff0c2-30\u4e07\u5ba2\u5355\u4ef7\u9002\u5408MLG\uff08Marketing-led Growth\uff09\uff0c30\u4e07\u4ee5\u4e0a\u5ba2\u5355\u4ef7\u5219\u5c5e\u4e8eSLG\uff08Sales-led Growth\uff09\u7684\u6700\u4f73\u8303\u56f4\uff0c\u800c\u4e2d\u56fdSaaS\u4f01\u4e1a\u6700\u4e3b\u6d41\u533a\u95f4\u6b63\u662f2-30\u4e07\u5ba2\u5355\u4ef7\u3002<\/p>\n\n\n\n<p>\u56fd\u5185SaaS\u884c\u4e1a\u53d1\u5c55\u8fc7\u7a0b\u4e2d\uff0c\u6211\u53d1\u73b0\u6709\u4e00\u4e2a\u548c\u7f8e\u56fd\u975e\u5e38\u4e0d\u540c\u7684\u5730\u65b9\uff0c\u5728SaaS\u65f6\u4ee3\u4e4b\u524d\uff0c\u5373IT\u8f6f\u4ef6\u65f6\u4ee3\uff0c\u7f8e\u56fd\u548c\u4e2d\u56fd\u5176\u5b9e\u90fd\u662fSLG\u6a21\u5f0f\uff0c\u7136\u800c\u8fdb\u5165SaaS\u65f6\u4ee3\u540e\uff0c\u5176\u5b9e\u7f8e\u56fd\u5feb\u901f\u8fdb\u5165\u4e86MLG\u7684\u589e\u957f\u6a21\u5f0f\uff0c\u4f46\u5728\u56fd\u5185\u5927\u5bb6\u8981\u4e48\u4ecd\u7136\u504f\u91cdSLG\uff0c\u8981\u4e48\u5173\u6ce8PLG\u8fd9\u6837\u7684\u6982\u5ff5\uff0c\u671f\u5f85PLG\u5e26\u6765\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u9664\u4e86PLG\u5bf9\u4ea7\u54c1\u5f62\u6001\u7684\u5b9a\u4f4d\u672c\u8eab\u6709\u8981\u6c42\u5916\uff0c\u5373\u4f7f\u6709\u4e86\u88ab\u5e02\u573a\u8ba4\u53ef\u7684\u4ea7\u54c1<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff08Product Market Fit\uff09\u5e76\u5927\u91cf\u6295\u5165\u5e02\u573a\u8425\u9500\u9884\u7b97\u4e5f\u4e0d\u4e00\u5b9a\u80fd\u771f\u6b63\u80fd\u8fbe\u5230\u7a33\u5b9a\u7684\u9ad8\u901f\u589e\u957f\uff0c\u9700\u8981\u7ee7\u7eed\u5bfb\u627e\u53ef\u6301\u7eed\u3001\u53ef\u89c4\u6a21\u5316\u3001\u53ef\u76c8\u5229\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u7231\u56e0\u65af\u5766\u8bf4\u8fc7\uff1a\u201cWe can\u2019t solve our problems with the same thinking that we used when we created them\u201d\u3002\u8981\u6539\u53d8\u6211\u4eec\u7684\u505a\u6cd5\uff0c\u9996\u5148\u8981\u6539\u53d8\u7684\u662f\u6211\u4eec\u7684\u60f3\u6cd5\u3002\u8981\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff0c\u4e0d\u5e94\u8be5\u5ffd\u89c6\u5df2\u7ecf\u5728\u56fd\u5916\u8bc1\u660e\u6709\u6548\u7684\u6210\u719f\u7684MLG\u6a21\u5f0f\uff0c\u800c\u4e14\u672c\u8eab\u4e5f\u6700\u7b26\u5408\u56fd\u5185\u5927\u90e8\u5206SaaS\u4f01\u4e1a\u4ea7\u54c1\u7279\u70b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MLG INDEX &#8211; \u5982\u4f55\u8bc4\u4f30MLG\u6210\u719f\u5ea6<\/h2>\n\n\n\n<p>\u8fc7\u53bb6\u5e74\uff0cConvertlab\u4e0e\u835f\u805a\u4e1a\u52a1\u5206\u522b\u4f7f\u7528SLG &amp; MLG\u4e24\u79cd\u589e\u957f\u6a21\u5f0f\uff0c\u5e76\u79ef\u7d2f\u4e86\u4e00\u4e9b\u7ecf\u9a8c\uff0c\u4eca\u5929\u6211\u4eec\u4e3b\u8981\u8bb2\u8bb2MLG\u3002\u6392\u9664\u6e20\u9053\u4ee3\u7406\u6a21\u5f0f\uff0c\u835f\u805a65%\u7684\u65b0\u5ba2\u5df2\u7ecf\u901a\u8fc7\u5e02\u573a\u624b\u6bb5\u201c\u5e7f\u544a\u6295\u653e\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u6d3b\u52a8\u3001\u793e\u4ea4\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u7b49\u201d\u83b7\u53d6\uff0c\u660e\u663e\u9ad8\u4e8e\u9500\u552e\u81ea\u62d3\u7b49\u3002\u4e00\u4e2a\u5178\u578b\u7684MLG\u6a21\u5f0f\u6700\u7ec8\u8868\u73b0\u51fa\u7684\u7279\u5f81\u5c31\u662f\u5728\u6240\u6709\u6210\u4ea4\u65b0\u5ba2\u6237\u4e2d\uff0c\u901a\u8fc7\u5e02\u573a\u624b\u6bb5\u83b7\u5ba2\u7684\u6bd4\u4f8b\u8981\u660e\u663e\u9ad8\u4e8e\u5176\u4ed6\u65b9\u5f0f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-245.png\" alt=\"\" class=\"wp-image-66153\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u4eec\u8fd8\u5728\u6301\u7eed\u8ffd\u8e2a\u56fd\u5185B2B\u4f01\u4e1a\u7684MLG\u6210\u719f\u5ea6\uff0c\u5373MLG INDEX\uff08\u8425\u9500\u5e26\u52a8\u5f0f\u589e\u957f\u6307\u6570\uff09\uff0c\u5206\u6bcd\u662f\u6210\u4ea4\u65b0\u5ba2\u6237\u603b\u6570\uff0c\u5206\u5b50\u662f\u7531\u5e02\u573a\u8425\u9500\u83b7\u5ba2\u7684\u6210\u4ea4\u65b0\u5ba2\u6237\u6570\u3002\u901a\u8fc7\u4e0d\u65ad\u8c03\u7814SaaS\u884c\u4e1a\u5ba2\u6237\u5e76\u8ffd\u8e2aMLG INDEX\u540e\uff0c\u53ef\u4ee5\u53d1\u73b0\u76ee\u524dSaaS\u884c\u4e1a\u5404\u4f01\u4e1a\u5dee\u5f02\u8f83\u5927\uff1a20% &#8211; 70% \u662f\u4e3b\u6d41\u533a\u95f4\u3002<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u4f01\u4e1a\u5904\u4e8eSLG\u5230MLG\u7684\u8f6c\u53d8\u8fc7\u7a0b\u4e2d\uff0cMLG\u5e76\u4e0d\u662f\u8bf4\u9500\u552e\u4e0d\u91cd\u8981\u4e86\uff0c\u800c\u662f\u8c01\u505a\u4ec0\u4e48\uff0c\u8c01\u6765\u914d\u5408\uff0c\u5728SLG\u6548\u7387\u964d\u4f4e\u4ee5\u53ca\u589e\u957f\u534f\u540c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5e02\u573a &amp; \u9500\u552e\u7684\u534f\u540c\u6a21\u5f0f\u53d1\u751f\u4e86\u5de8\u5927\u7684\u6539\u53d8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why\uff1f\u4e3a\u4ec0\u4e48\u662fMLG\uff1f<\/h2>\n\n\n\n<p>B2B\u91c7\u8d2d\u884c\u4e3a\u6570\u5b57\u5316<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u5178\u578b\u7684B2B\u91c7\u8d2d\u6d41\u7a0b\uff0c\u4e2d\u95f4\u9ec4\u8272\u533a\u57df\u662f\u5ba2\u6237\u901a\u8fc7\u6570\u5b57\u5316\u65b9\u5f0f\u4e86\u89e3\u4ea7\u54c1\u7684\u8fc7\u7a0b\uff0c\u5728\u7b2c\u4e00\u6b21\u8054\u7cfb\u552e\u524d\u65f6\uff0c\u5176\u5b9e\u5ba2\u6237\u5df2\u7ecf\u63a5\u89e6\u4e86\u5927\u91cf\u4fe1\u606f\uff0c\u4e0d\u7ba1\u662f\u7ebf\u4e0a\u641c\u7d22\uff0c\u8fd8\u662f\u53c2\u52a0\u6d3b\u52a8\uff0c\u4ee5\u53ca\u67e5\u770b\u5404\u79cd\u5206\u6790\u62a5\u544a\u7b49\uff0c\u8fd9\u5df2\u7ecf\u662fB2B\u91c7\u8d2d\u884c\u4e3a\u5e95\u5c42\u903b\u8f91\u7684\u53d8\u5316\u3002\u4ece\u5b9a\u4f4d\u95ee\u9898\u5230\u63a2\u7d22\u65b9\u6848\u518d\u5230\u660e\u786e\u9700\u6c42\uff0c\u6700\u540e\u9009\u62e9\u4f9b\u5e94\u5546\u4e0b\u5355\uff0c\u6574\u4e2a\u8fc7\u7a0b\u4e2d88%\u7684B2B\u5546\u4e1a\u4ea4\u6613\u4ece\u7ebf\u4e0a\u5f00\u59cb\uff0c75%\u7684\u5ba2\u6237\u5c06\u793e\u4ea4\u5a92\u4f53\u4f5c\u4e3a\u4ea7\u54c1\u7814\u7a76\u6e20\u9053\uff0c\u5728\u5ba2\u6237\u63a5\u89e6\u9500\u552e\u4e4b\u524d\u7684\u8fd9\u6bb5\u8fc7\u7a0b\uff0c\u5c31\u9700\u8981\u5e02\u573a\u5316\u7684\u65b9\u5f0f\u53bb\u601d\u8003\uff0c\u901a\u8fc7\u5e02\u573a\u7684\u624b\u6bb5\u7ecf\u8425\u5ba2\u6237\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-246.png\" alt=\"\" class=\"wp-image-66154\"\/><\/figure><\/div>\n\n\n\n<p>\u586b\u8865\u6f0f\u6d1e\uff0c\u6548\u7387\u4f18\u5148<\/p>\n\n\n\n<p>\u7ecf\u5178\u7684\u8425\u9500\u6f0f\u6597\u8fd8\u662f\u5f88\u6709\u4ef7\u503c\u7684\uff0c\u5982\u679c\u6700\u7b80\u5355\u7684\u5206\u4e3a\u4e09\u5c42\uff1aTop of Funnel \u2192 Middle of Funnel \u2192 Bottom of Funnel\uff0c\u5728Top of Funnel\u9636\u6bb5\u80af\u5b9a\u662f\u5e02\u573a\u90e8\u8d1f\u8d23\uff0c\u505a\u5404\u79cd\u5ba3\u4f20\u63a8\u5e7f\u548c\u83b7\u5ba2\u624b\u6bb5\u6765\u5438\u5f15\u7559\u8d44\u3002Bottom of Funnel\u9636\u6bb5\u662f\u9500\u552e\u8d1f\u8d23\u4e34\u95e8\u4e00\u811a\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u6f0f\u6597\u7684\u5e95\u90e8\u5f88\u660e\u786e\uff0c\u80af\u5b9a\u662f\u9500\u552e\u8d1f\u8d23\uff0c\u6708\u5ea6\u5b63\u5ea6Review Meeting\u90fd\u4f1a\u628a\u9500\u552e\u62c9\u51fa\u6765\uff0c\u770b\u6536\u5165\uff0c\u770b\u5408\u540c\uff0c\u770b\u5546\u673a\u7b49\u7b49\uff0c\u6240\u4ee5\u9500\u552e\u4e00\u5b9a\u4f1a\u628a\u6700\u540e\u7684\u5de5\u4f5c\u505a\u597d\uff0c\u4f46\u6f0f\u6597\u4e2d\u95f4\u662f\u4e00\u4e2a\u4ec0\u4e48\u6837\u7684\u72b6\u6001\uff0c\u53ef\u80fd\u5927\u5bb6\u90fd\u4e0d\u613f\u610f\u53bb\u5173\u5fc3\uff0c\u73b0\u72b6\u662f\u5e02\u573a\u8ba4\u4e3a\u8fd9\u5c31\u662f\u9500\u552e\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u5e02\u573a\u901a\u8fc7\u6570\u5b57\u6295\u653e\u4ee5\u53ca\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u5df2\u7ecf\u62ff\u5230\u4e86\u8054\u7cfb\u65b9\u5f0f\u6216\u8005\u540d\u7247\uff0c\u628a\u540d\u5355\u7ed9\u5230\u9500\u552e\uff0c\u9500\u552e\u5c31\u5e94\u8be5\u81ea\u5df1\u53bb\u7504\u522b\u53bb\u57f9\u80b2\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-247.png\" alt=\"\" class=\"wp-image-66155\"\/><\/figure><\/div>\n\n\n\n<p>\u800c\u9500\u552e\u8ba4\u4e3a\u8fd9\u662f\u5e02\u573a\u90e8\u8981\u8d1f\u8d23\u7684\uff0c\u5e02\u573a\u7ed9\u5230\u7684\u7ebf\u7d22\u6839\u672c\u5c31\u4e0d\u5339\u914d\uff0c\u5e94\u8be5\u8981\u597d\u597d\u7504\u522b\u7ebf\u7d22\u518d\u7ed9\u5230\u9500\u552e\u3002\u5728SLG\u6a21\u5f0f\u4e0b\uff0cMiddle of Funnel\u6162\u6162\u5f62\u6210\u4e00\u4e2a\u5de8\u5927\u7684\u6f0f\u6d1e\uff0c\u53cc\u65b9\u90fd\u8ba4\u4e3a\u5bf9\u65b9\u8981\u8d1f\u8d23\uff0c\u7ed3\u679c\u53d8\u6210\u6ca1\u4eba\u8d1f\u8d23\u3002\u6211\u4eec\u7684\u5efa\u8bae\u662f\uff0c\u8fd9\u90e8\u5206\u5e94\u8be5\u7531\u5e02\u573a\u8d1f\u8d23\uff0c\u6216\u8005\u5fc5\u987b\u7528\u5e02\u573a\u601d\u7ef4\u53bb\u89e3\u51b3\uff0c\u8981\u505a\u7684\u4e0d\u53ea\u662fTop of Funnel\u7684\u7ebf\u7d22\u6316\u6398Lead Generation\uff0c\u66f4\u91cd\u8981\u7684\u662fMiddle of Funnel\u7684\u9700\u6c42\u6316\u6398Demand Generation\uff0c\u8fd9\u662f\u4e00\u4e2a\u5ba2\u6237\u57f9\u80b2\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How\uff1f\u90a3\u4e48B2B\u4f01\u4e1a\u5982\u4f55\u505a\u597dMLG\u5462\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 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class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-248.png\" alt=\"\" class=\"wp-image-66156\"\/><\/figure><\/div>\n\n\n\n<p>\u8fc7\u53bb\uff0cB2B\u4f01\u4e1a\u7684\u54c1\u724c\u611f\u6027\u4ef7\u503c\u53ef\u80fd\u5b58\u5728\u4e8e\u67d0\u4e9b\u8d85\u7ea7\u9500\u552e\u7684\u8eab\u4e0a\uff0c\u5728\u4e0e\u5ba2\u6237\u4ea4\u6d41\u8fc7\u7a0b\u4e2d\uff0c\u9500\u552e\u5fc5\u987b\u5c55\u73b0\u4e13\u4e1a\u7684\u6001\u5ea6\u3001\u6709\u6548\u7cbe\u786e\u4f20\u9012\u54c1\u724c\u627f\u8bfa\u4e0e\u4ef7\u503c\uff0c\u8fdb\u800c\u5efa\u7acb\u4fe1\u4efb\u3002\u4f46\u4eca\u5929\uff0c\u5728\u7ebf\u8d44\u8baf\u641c\u7d22\u4fbf\u6377\u540e\uff0c\u4e00\u4e2a\u76ee\u6807\u5ba2\u6237\u4ece\u516c\u5f00\u6e20\u9053\u53bb\u5bfb\u627e\u4f9b\u5e94\u5546\u65f6\uff0c\u77e5\u540d\u5ea6\u8f83\u9ad8\u7684\u90a3\u4e00\u5bb6\u5c31\u5f88\u6709\u53ef\u80fd\u4f1a\u6210\u4e3a\u4ed6\u4eec\u76f4\u63a5\u53bb\u4e86\u89e3\u548c\u7814\u7a76\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n<p>\u800cB2B\u72ec\u7279\u7684\u8d2d\u4e70\u51b3\u7b56\u5fc3\u667a\u903b\u8f91\uff0c\u5ba2\u6237\u66f4\u613f\u610f\u9009\u62e9\u6709\u54c1\u724c\u529b\u7684\u670d\u52a1\u5546\uff0c\u54c1\u724c\u610f\u5473\u7740\u80fd\u529b\u3001\u4fe1\u4efb\u4ee5\u53ca\u66f4\u900f\u660e\u7684\u4fe1\u606f\u3002\u5c24\u5176\u5bf9\u4e8e\u5f88\u591a\u9884\u7b97\u76f8\u5bf9\u5bbd\u677e\u7684\u4e2d\u5927\u4f01\u4e1a\u91c7\u8d2d\u51b3\u7b56\u8005\u6765\u8bb2\uff0c\u5176\u666e\u904d\u5fc3\u7406\u662f\u4e0d\u6c42\u6709\u529f\u4f46\u6c42\u65e0\u8fc7\uff0c\u5982\u679c\u4e3a\u4e86\u7701\u94b1\u5f15\u8fdb\u4e86\u4e00\u5bb6\u540d\u4e0d\u89c1\u7ecf\u4f20\u7684\u5c0f\u670d\u52a1\u5546\uff0c\u4e07\u4e00\u51fa\u95ee\u9898\u5f71\u54cd\u4e86\u4e1a\u52a1\uff0c\u90a3\u53ef\u662f\u5343\u592b\u6240\u6307\u767e\u53e3\u83ab\u8fa9\u4e86\uff0c\u56e0\u6b64\u8fd8\u4e0d\u5982\u591a\u82b1\u70b9\u94b1\u5f15\u8fdb\u54c1\u724c\u670d\u52a1\u5546\u3002\u770b\u4f3c\u201c\u7406\u6027\u201d\u7684 B2B \u51b3\u7b56\u8fc7\u7a0b\uff0c\u5df2\u7ecf\u88ab\u65e0\u6570\u7684\u611f\u6027\u4ef7\u503c\u6240\u9a71\u52a8\uff0c\u5e76\u8fbe\u6210\u9500\u552e\u8f6c\u6362\u3002<\/p>\n\n\n\n<p>\u5b8c\u5584\u54c1\u724c\u7cfb\u7edf\uff0c\u9664\u4e86\u80fd\u8ba9\u5ba2\u6237\u4ea7\u751f\u4fe1\u8d56\u611f\uff0c\u66f4\u662f\u5c06\u91cd\u8981\u8baf\u606f\u4e0e\u5dee\u5f02\u5316\u4ef7\u503c\u5bf9\u76ee\u6807\u53d7\u4f17\u4f20\u8fbe\u6e05\u695a\u7684\u5173\u952e\u3002\u4e00\u4e2a\u8f6e\u5ed3\u6e05\u695a\u3001\u4f20\u8fbe\u660e\u786e\u7684\u54c1\u724c\u66f4\u80fd\u4e3a\u4ea7\u54c1&amp;\u670d\u52a1\u52a0\u5206\uff0c\u4e5f\u80fd\u8ba9\u5ba2\u6237\u7684\u5ba2\u6237\u4e70\u5355\uff0c\u4f8b\u5982\uff0cIntel\u4f5c\u4e3a\u4e00\u5bb6\u82af\u7247\u5236\u9020\u5546\uff0c\u5f53\u7ec8\u7aef\u6d88\u8d39\u8005\u8d2d\u4e70\u7b14\u8bb0\u672c\u65f6\u770b\u5230\u90a3\u4e00\u5f20Intel\u5c0f\u8d34\u7eb8\uff0c\u5bf9\u8d2d\u4e70\u7684\u4ea7\u54c1\u54c1\u8d28\u5c31\u4f1a\u66f4\u6709\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u662f\u7531\u4e00\u7cfb\u5217\u7ec6\u8282\u4f53\u9a8c\u6784\u6210\u7684\uff0c\u56e0\u6b64\u4e5f\u8981\u4ece\u6bcf\u4e00\u4e2a\u7ec6\u8282\u4e2d\u8981\u589e\u957f\u3002\u7531\u4e8e\u54c1\u724c\u63a5\u89e6\u70b9\u548c\u5229\u76ca\u76f8\u5173\u8005\u7684\u591a\u5143\u5316\uff0c\u80fd\u7ed9\u76ee\u6807\u53d7\u4f17\u5e26\u6765\u4e00\u81f4\u6027\u7684\u54c1\u724c\u4f53\u9a8c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u6218\u7565\u9700\u8981\u4e00\u4e2a\u8de8\u804c\u80fd\u56e2\u961f\uff0c\u6574\u5408\u5e02\u573a\u90e8\u95e8\u4ee5\u5916\u7684\u89c6\u89d2\uff0c\u5982\u4ea7\u7814\u3001\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u7b49\u3002\u800c\u4e14\u8fd9\u4e2a\u8de8\u804c\u80fd\u56e2\u961f\u9700\u8981\u957f\u671f\u5bf9\u54c1\u724c\u8fdb\u884c\u7ba1\u7406\u4e0e\u8c03\u6574\uff0c\u8ba9\u5b83\u6301\u7eed\u5730\u3001\u6e05\u695a\u5730\u5411\u6240\u6709\u4eba\u9610\u660e\u54c1\u724c\u662f\u5982\u4f55\u901a\u8fc7\u63a5\u89e6\u70b9\u88ab\u4f20\u8fbe\u4e0e\u7406\u89e3\u7684\u3002<\/p>\n\n\n\n<p>\u6784\u5efa\u5b8c\u6574\u7684\u8425\u9500\u83b7\u5ba2\u4f53\u7cfb<\/p>\n\n\n\n<p>B2B\u5e02\u573a\u4eba\u90fd\u5e0c\u671b\u5efa\u7acb\u4e00\u5957\u5b8c\u6574\u7684\u8425\u9500\u65b9\u6cd5\u4f53\u7cfb\uff0c\u5438\u5f15\u5ba2\u6237\u901a\u8fc7\u80fd\u591f\u89e6\u53ca\u7684\u5404\u79cd\u8425\u9500\u6e20\u9053\u627e\u5230\u81ea\u5df1\uff0c\u6211\u4eec\u8ba4\u4e3aB2B\u4f01\u4e1a\u7684\u5e02\u573a\u83b7\u5ba2\u65b9\u6cd5\u4e3b\u8981\u5305\u542b4\u79cd\uff1aDigital Marketing\uff08\u6570\u5b57\u6295\u653e\uff09\u3001Content Marketing\uff08\u5185\u5bb9\u8425\u9500\uff09\u3001Event Marketing\uff08\u4f1a\u8bae\u8425\u9500\uff09\u3001Account Based Marketing\uff08\u76ee\u6807\u5ba2\u6237\u8425\u9500\uff09\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-249.png\" alt=\"\" class=\"wp-image-66157\"\/><\/figure><\/div>\n\n\n\n<p>Digital Marketing \uff08\u6570\u5b57\u6295\u653e\uff09<\/p>\n\n\n\n<p>\u5e02\u573a\u5bf9\u6570\u5b57\u5a92\u4ecb\u77e9\u9635\u7684\u63a2\u7d22\u4e5f\u662f\u57fa\u4e8e\u4f01\u4e1a\u7684\u83b7\u5ba2\u6210\u4ea4\u6a21\u5f0f\uff0cB2B\u4f01\u4e1a\u8981\u4e0d\u8981\u642d\u5efa\u6570\u5b57\u4ed8\u8d39\u5a92\u4ecb\u77e9\u9635\uff0c\u8fd9\u4e2a\u95ee\u9898\u5176\u5b9e\u6ca1\u6709\u6807\u51c6\u7b54\u6848\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u4f01\u4e1a\u7684\u4e1a\u52a1\u548c\u5546\u4e1a\u6a21\u5f0f\u4e0d\u540c\u3002\u5f88\u591aTo B\u4f01\u4e1a\u7684\u5927\u5ba2\u6237\u8d21\u732e80%-90%\u7684\u5229\u6da6\uff0c\u5c5e\u4e8e\u5f3aSales 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Marketing 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Sales\u57fa\u672c\u4e0a\u80fd\u7528\u7684\u624b\u6bb5\u90fd\u5df2\u7ecf\u5728\u7528\u4e86\u3002<\/p>\n\n\n\n<p>\u4f46\u540c\u6837\u7ed9\u5230\u76ee\u6807\u5ba2\u6237\u4e00\u4e2a\u4ea7\u54c1\u89e3\u51b3\u65b9\u6848\u6216\u8005\u6d3b\u52a8\u62a5\u540d\u9875\u9762\uff0c\u5982\u679c\u53ef\u4ee5\u5c06\u9500\u552e\u7684\u4e2a\u4eba\u4fe1\u606f\u4e0e\u4f20\u64ad\u5185\u5bb9\u7ed3\u5408\u8d77\u6765\uff0c\u6709\u9500\u552e\u7684\u7535\u8bdd\uff0c\u5ba2\u6237\u53ef\u4ee5\u6dfb\u52a0\u9500\u552e\u7684\u4f01\u4e1a\u5fae\u4fe1\uff0c\u9500\u552e\u77e5\u9053\u5ba2\u6237\u770b\u8fd9\u4efd\u6750\u6599\u7528\u4e86\u591a\u5c11\u65f6\u95f4\uff0c\u5ba2\u6237\u6ce8\u518c\u62a5\u540d\u540e\u9500\u552e\u5b9e\u65f6\u6536\u5230\u8ddf\u8fdb\u63d0\u9192\uff0c\u5e76\u53ef\u4ee5\u5728\u79fb\u52a8\u7aef\u67e5\u770b\u5b8c\u6574\u7684\u5ba2\u6237\u753b\u50cf\uff0c\u4eba\u673a\u7ed3\u5408\u5b8c\u6210\u4e0d\u540c\u573a\u666f\u4e0b\u7684\u4e2a\u6027\u5316\u6c9f\u901a\uff0c\u90a3\u4e48\u9500\u552e\u987e\u95ee\u5c31\u613f\u610f\u5206\u4eab\u5e02\u573a\u4e3a\u5176\u642d\u5efa\u7684\u9500\u552e\u5185\u5bb9\u5e93\uff0c\u901a\u8fc7\u8fd9\u6837\u7684\u6a21\u5f0f\uff0c\u4f1a\u8ba9\u5e02\u573a\u3001\u9500\u552e\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u5ba2\u6237\u76f4\u63a5\u5efa\u7acb\u8fde\u63a5\uff0c\u5f62\u6210\u5229\u76ca\u5171\u540c\u4f53\uff0c\u771f\u6b63\u8ba9\u9500\u552e\u611f\u89c9\u5230\u516c\u53f8\u6574\u4f53\u8d44\u6e90\u7684\u52a0\u6301\u548c\u8d4b\u80fd\u3002<\/p>\n\n\n\n<p>\u4ece\u9500\u552e\u521d\u6b21\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\u65f6\u6240\u7528\u7684\u516c\u53f8\u4ecb\u7ecd\uff0c\u5230\u76ee\u6807\u5ba2\u6237\u4ea7\u751f\u9700\u6c42\u65f6\u9700\u8981\u7684\u76f8\u5173\u6848\u4f8b\u3001\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5c06\u8fd9\u4e9b\u6750\u6599\u540c\u6b65\u5230\u9500\u552e\u5185\u5bb9\u5e93\uff0c\u4ee5\u53ca\u6c9f\u901a\u5de5\u5177\u7684\u4f18\u5316\uff0c\u8fd9\u4e9b\u5176\u5b9e\u90fd\u662f\u5e02\u573a\u56e2\u961f\u65e5\u5e38\u5de5\u4f5c\uff0c\u5982\u679c\u671f\u5f85\u7531\u9500\u552e\u81ea\u5df1\u6765\u7422\u78e8\uff0c\u90a3\u4e48\u6548\u7387\u5c31\u592a\u4f4e\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">02 \u57f9\u80b2\u7bc7<\/h3>\n\n\n\n<p>B2B\u8425\u9500\u4e0d\u540c\u4e8eB2C\uff0c\u83b7\u5ba2\u6210\u672c\u9ad8\uff0c\u8f6c\u5316\u5468\u671f\u957f\uff0cForrester\u62a5\u544a\u663e\u793a90%\u9500\u552e\u7ebf\u7d22\u6700\u7ec8\u90fd\u53ef\u80fd\u6d41\u5931\u4e86\uff0c\u5176\u4e2d\u4e00\u4e2a\u4e3b\u8981\u539f\u56e0\u5c31\u662f\u7f3a\u4e4f\u6f5c\u5728\u5ba2\u6237\u7684\u57f9\u80b2\u8fc7\u7a0b\uff0c\u9500\u552e\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u3001\u4eba\u529b\u53bb\u7504\u522b\u7ebf\u7d22\u8d28\u91cf\uff0c\u518d\u52a0\u4e0a\u5927\u90e8\u5206\u9500\u552e\u7f3a\u4e4f\u7ebf\u7d22\u8d28\u91cf\u7b5b\u9009\u7684\u7ecf\u9a8c\uff0c\u53c8\u6269\u5927\u4e86\u65e0\u6cd5\u53ca\u65f6\u8ddf\u8fdb\u4f18\u8d28\u7ebf\u7d22\u7684\u673a\u4f1a\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u5927\u90e8\u5206\u9500\u552e\u5728\u6536\u5230\u5e02\u573a\u63d0\u4f9b\u7684\u540d\u5355\u540e\uff0c\u4e0d\u7d27\u4e0d\u6162\u5730\u8054\u7cfb\u6f5c\u5ba2\uff0c\u5148\u7b80\u5355\u804a\u51e0\u53e5\uff0c\u5982\u679c\u8fd0\u6c14\u597d\uff0c\u6216\u8bb8\u8fd8\u6253\u4e86\u4e00\u901a15\u5206\u949f\u7684\u7535\u8bdd\uff0c\u4ecb\u7ecd\u4ea7\u54c1\u548c\u62a5\u4ef7\uff0c\u6700\u540e\u5bf9\u65b9\u6254\u4e0b\u4e86\u4e00\u53e5\u201c\u6211\u8003\u8651\u4e0b\uff0c\u6709\u9700\u8981\u548c\u4f60\u8054\u7cfb\u3002\u201d\u90a3\u4e48\u8fd9\u4e2a\u65f6\u5019\u5e94\u8be5\u600e\u4e48\u529e\uff1f<\/p>\n\n\n\n<p>\u4e00\u90e8\u5206\u6709\u610f\u8bc6\u7684\u9500\u552e\u53ef\u80fd\u4f9d\u7136\u4f1a\u5728\u672a\u6765\u7684\u67d0\u4e2a\u8282\u70b9\u548c\u5bf9\u65b9\u518d\u6b21\u8054\u7cfb\uff0c\u80fd\u8f6c\u5316\u5c31\u8f6c\u5316\uff0c\u4e0d\u80fd\u8f6c\u5316\u5c31\u62c9\u5012\uff0c\u63a5\u7740\u53bb\u4f18\u5148\u8ddf\u8fdb\u90a3\u4e9b\u610f\u5411\u66f4\u5f3a\u7684\u7ebf\u7d22\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u9500\u552e\u4eec\u90fd\u88ab\u201c\u60ef\u574f\u201d\u4e86\uff0c\u5bf9\u4e8e\u610f\u5411\u7a0b\u5ea6\u4e0d\u90a3\u4e48\u5f3a\u70c8\u7684\u7ebf\u7d22\uff0c\u5c31\u663e\u5f97\u975e\u5e38\u88ab\u52a8\u548c\u6d88\u6781\u3002Middle of Funnel\uff08\u9500\u552e\u6f0f\u6597\u4e2d\u90e8\uff09\u6162\u6162\u5f62\u6210\u4e00\u4e2a\u5de8\u5927\u7684\u6f0f\u6d1e\uff0c\u5e02\u573a &amp; \u9500\u552e\u90e8\u95e8\u90fd\u8ba4\u4e3a\u5bf9\u65b9\u8981\u8d1f\u8d23\uff0c\u800c\u7ed3\u679c\u53d8\u6210\u6ca1\u4eba\u8d1f\u8d23\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u5efa\u8bae\u662f\uff0c\u8fd9\u90e8\u5206\u5e94\u8be5\u7531\u5e02\u573a\u8d1f\u8d23\uff0c\u6216\u8005\u5fc5\u987b\u7528 #MLG\u5e02\u573a\u601d\u7ef4\u53bb\u89e3\u51b3\u3002\u7ebf\u7d22\u57f9\u80b2\uff0c\u5c31\u662f\u8981\u548c\u6ca1\u6709\u8d2d\u4e70\u4ea7\u54c1\u7684\u6f5c\u5ba2\u6784\u5efa\u826f\u597d\u7684\u5173\u7cfb\uff0c\u5e76\u5728\u672a\u6765\u5c06\u5176\u53d1\u5c55\u4e3a\u7406\u60f3\u5ba2\u6237\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u5efa\u7acb\u957f\u671f\u3001\u6709\u610f\u4e49\u4e14\u5145\u6ee1\u4fe1\u4efb\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u6765\u8c08\u8c08\u5230\u5e95\u5982\u4f55\u8fdb\u884c\u6709\u6548\u7684 \u65b0\u7ebf\u7d22\u57f9\u80b2 &amp; \u6c89\u9ed8\u7ebf\u7d22\u6fc0\u6d3b\u3002<\/p>\n\n\n\n<p>\u6574\u7406\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe<\/p>\n\n\n\n<p>\u521d\u6b21\u63a5\u89e6\u7684\u6f5c\u5728\u5ba2\u6237\u4e2d\uff0c\u53ea\u67095%-20%\u505a\u597d\u4e86\u91c7\u8d2d\u51c6\u5907\uff0c\u5927\u90e8\u5206\u5904\u4e8e\u4fe1\u606f\u6536\u96c6\u9636\u6bb5\uff0c\u5e76\u4e14\u5ba2\u6237\u7684\u8ba4\u77e5\u65c5\u7a0b\u662f\u968f\u610f\u4e14\u6e10\u8fdb\u7684\uff0c\u4f46\u65e0\u8bba\u5982\u4f55\u590d\u6742\u53d8\u5316\uff0c\u5ba2\u6237\u8ba4\u77e5\u65c5\u7a0b\u603b\u5f52\u79bb\u4e0d\u5f00\u5982\u4e0b3\u4e2a\u6838\u5fc3\u8981\u70b9\uff1a<\/p>\n\n\n\n<p>Problem Aware\uff1a\u75db\u70b9\u8ba4\u77e5\uff0c\u5ba2\u6237\u7684\u75db\u70b9\u660e\u663e\uff0c\u4f46\u4e0d\u77e5\u9053\u6709\u89e3\u51b3\u65b9\u6848<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9700\u8981\u4ecb\u7ecd\u4ea7\u54c1\u53ca\u670d\u52a1\u63d0\u4f9b\u7684\u4ef7\u503c\u4e3b\u5f20<\/li><\/ul>\n\n\n\n<p>Solution Aware\uff1a\u89e3\u51b3\u65b9\u6848\u8ba4\u77e5\uff0c\u5ba2\u6237\u77e5\u9053\u5e02\u9762\u4e0a\u6709\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u4e0d\u77e5\u9053\u662f\u5426\u6709\u5bf9\u5e94\u7684\u4ea7\u54c1<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9700\u8981\u7a81\u51fa\u4ea7\u54c1\u53ca\u670d\u52a1\u5bf9\u4e86\u89e3\u8005\u7684\u4ef7\u503c<\/li><\/ul>\n\n\n\n<p>Product Aware\uff1a\u4ea7\u54c1\u8ba4\u77e5\uff0c\u5ba2\u6237\u77e5\u9053\u5382\u5546A\u6709\u8fd9\u4e48\u4e00\u6b3e\u4ea7\u54c1\uff0c\u4f46\u4e0d\u77e5\u9053\u4ea7\u54c1\u662f\u5426\u53ef\u9760<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9700\u8981\u53d1\u6398\u6f5c\u5728\u5ba2\u6237\u7684\u5177\u4f53\u9700\u6c42\uff0c\u5e76\u7ed9\u4e88\u6ee1\u8db3<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-251.png\" alt=\"\" class=\"wp-image-66159\"\/><\/figure><\/div>\n\n\n\n<p>\u662f\u7684\uff0c\u5728\u5ba2\u6237\u8ba4\u77e5\u65c5\u7a0b\u4e2d\u4f1a\u4ea7\u751f\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u800c\u642d\u5efa\u7ebf\u7d22\u57f9\u80b2\u673a\u5236\u7684\u5173\u952e\u5c31\u662f\u56de\u7b54\u5ba2\u6237\u7684\u8fd9\u4e9b\u95ee\u9898\uff0c\u628a\u6709\u7528\u7684\u4fe1\u606f\u4ee5\u5c3d\u53ef\u80fd\u7b80\u5355\u7684\u65b9\u5f0f\u63d0\u4f9b\u7ed9\u4ed6\u4eec\uff0c\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u627e\u5230\u95ee\u9898\u7684\u7b54\u6848\u3002\u5efa\u7acb\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u672a\u6765\u5ba2\u6237\u4e0e\u4f01\u4e1a\u7684\u57fa\u672c\u4e92\u52a8\uff0c\u4ed6\u4eec\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff1f\u4ed6\u4eec\u5728\u4e0d\u540c\u9636\u6bb5\u4f1a\u6709\u54ea\u4e9b\u4e0d\u4e00\u6837\u7684\u95ee\u9898\uff1f\u4e86\u89e3\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u624d\u80fd\u628a\u4ea7\u54c1&amp;\u670d\u52a1\u4ef7\u503c\u66f4\u5f80\u75db\u5904\u6233\u3002<\/p>\n\n\n\n<p>\u8bbe\u8ba1\u7ebf\u7d22\u57f9\u80b2\u673a\u5236\uff1a<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u5df2\u7ecf\u6574\u7406\u51fa\u76f8\u5bf9\u6e05\u6670\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u4ee5\u53ca\u5e02\u573a\u5bf9\u5916\u6c9f\u901a\u5185\u5bb9\uff0c\u90a3\u4e48\u5c31\u53ef\u4ee5\u8bbe\u8ba1\u5bf9\u5e94\u7684\u7ebf\u7d22\u57f9\u80b2\u673a\u5236\uff0c\u5728MA\uff08\u8425\u9500\u81ea\u52a8\u5316\uff09\u7cfb\u7edf\u7684\u5e2e\u52a9\u4e0b\uff0c\u5c06\u6807\u51c6\u5316\u8425\u9500\u6d3b\u52a8\/\u6d41\u7a0b\uff0c\u81ea\u52a8\u5316\u91cd\u590d\u6267\u884c\uff0c\u5bf9\u8425\u9500\u6548\u679c\u8fdb\u884c\u5b9e\u65f6\u8ffd\u8e2a\uff0c\u4ece\u800c\u52a0\u901f\u7ebf\u7d22\u5728\u6574\u4e2a\u9500\u552e\u6f0f\u6597\uff08MAL-MIL-MQL-SQL\uff09\u5185\u7684\u6d41\u8f6c\u6548\u7387\u3002B2B\u5404\u7ec6\u5206\u884c\u4e1a\u7684\u4e1a\u52a1\u7279\u70b9\u53ca\u5546\u4e1a\u6a21\u5f0f\u4e0d\u540c\uff0c\u5f71\u54cd\u51b3\u7b56\u4eba\u7684\u5173\u952e\u8def\u5f84\u4e0d\u540c\uff0c\u8fd9\u91cc\u6211\u4eec\u5148\u7ed9\u4e00\u4e9bSaaS\u8f6f\u4ef6\u884c\u4e1a\u7684\u7ebf\u7d22\u57f9\u80b2\u8bbe\u8ba1\u601d\u8def\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-252.png\" alt=\"\" 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class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-257.png\" alt=\"\" class=\"wp-image-66165\"\/><\/figure><\/div>\n\n\n\n<p>\u6211\u4eec\u5176\u5b9e\u4e00\u76f4\u5728\u6d4b\u7b97\u4e00\u4e2a\u6570\u5b57\uff0cSDR\/\u9500\u552e\u7684\u914d\u6bd4\uff0c\u5c31\u662f\u4e00\u4e2a\u9500\u552e\u9700\u8981\u914d\u51e0\u4e2aSDR\uff0c\u76ee\u524d\u835f\u805a\u7684\u5b9e\u8df5\u5927\u6982\u662f1:2-1:3\u4e4b\u95f4\uff0c\u4e5f\u5c31\u662f\u4e00\u4e2aSDR\u914d2-3\u4e2a\u9500\u552e\uff0c\u63a5\u4e0b\u6765\u6211\u4eec\u8fd8\u4f1a\u8fdb\u4e00\u6b65\u52a0\u5f3aSDR\u7684\u5de5\u4f5c\u5728\u8425\u9500\u6f0f\u6597\u4e2d\u7684\u6df1\u5ea6\uff0c\u8ba9\u9500\u552e\u66f4\u7701\u529b\u66f4\u7cbe\u51c6\u3002\u4e5f\u8bb8\u5230\u6700\u7406\u60f3\u60c5\u51b5\uff0c\u6211\u4eec\u80fd\u505a\u52301:1\uff0c\u4e00\u4e2aSDR\u914d\u5bf9\u4e00\u4e2a\u9500\u552e\uff0c\u9500\u552e\u6548\u7387\u4e00\u5b9a\u4f1a\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u5927\u7ea6\u5df2\u7ecf\u670930%\u7684SaaS\u4f01\u4e1a\u5efa\u7acb\u4e86SDR\u56e2\u961f\uff0cSDR\u9762\u5411\u8425\u9500\u4fa7\u7684\u804c\u80fd\u662f\u53ca\u65f6\u53cd\u9988\u5404\u5a92\u4f53\u6e20\u9053\u7684\u7ebf\u7d22\u8d28\u91cf\uff0c\u6301\u7eed\u5b8c\u6210\u7ebf\u7d22\u57f9\u80b2\u5b75\u5316\u4ee5\u53ca\u91cf\u5316MQL\/SQL\u8f6c\u5316\u7387\uff1b\u800c\u9762\u5411\u9500\u552e\u4fa7\u7684\u804c\u80fd\u9664\u4e86\u6301\u7eed\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u7ebf\u7d22\uff0c\u8fd8\u9700\u8981\u8f85\u52a9\u63d0\u9192\u9500\u552e\u8ddf\u8fdb\uff0c\u91cf\u5316SQL\u8f6c\u5316\u7387\uff0c\u7f29\u77ed\u6210\u4ea4\u5468\u671f\u7b49\u7b49\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"554\" height=\"312\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/04\/image-258.png\" alt=\"\" class=\"wp-image-66166\"\/><\/figure><\/div>\n\n\n\n<p>\u7cbe\u7ec6\u5316\u5206\u5de5\u4f1a\u5e26\u6765\u6548\u7387\u7684\u63d0\u5347\uff0c\u7ad9\u5728\u5e02\u573a\u548c\u9500\u552e\u4e4b\u95f4\u7684SDR\u4e0d\u8bba\u662f\u653e\u5728\u5e02\u573a\u4fa7\u7ba1\u7406\u8fd8\u662f\u5728\u9500\u552e\u4fa7\u7ba1\u7406\uff0c\u6216\u8005\u65e2\u4e0d\u5c5e\u4e8e\u5e02\u573a\u4fa7\u7ba1\u7406\uff0c\u4e5f\u4e0d\u5c5e\u4e8e\u9500\u552e\u4fa7\u7ba1\u7406\uff0c\u76f8\u5bf9\u72ec\u7acb\u7684\u5b58\u5728\uff0c\u8fd9\u90fd\u662f\u53ef\u4ee5\u7684\u3002\u6309\u7167\u5de5\u4f5c\u7279\u70b9\u6765\u8bf4\uff0c\u5e02\u573a\u5de5\u4f5c\u7684\u7279\u70b9\u4e0d\u662f\u70b9\u5bf9\u70b9\u8fdb\u884c\u7684\uff0c\u800c\u662f\u70b9\u5bf9\u9762\u8fdb\u884c\u7684\uff0c\u6240\u6709\u7684\u4e8b\u60c5\u90fd\u8981\u8bb2\u7a76\u9ad8\u6548\u7387\u3002SDR\u7684\u5de5\u4f5c\u4e5f\u662f\u4e00\u6837\uff0c\u9700\u8981\u5904\u7406\u5927\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u5982\u679c\u60f3\u8981\u53cd\u9988\u4e0d\u540c\u6e20\u9053\u7684\u7ebf\u7d22\u8d28\u91cf\u5e76\u4ee5\u6548\u7387\u4f18\u5148\u6765\u8003\u8651\u7684\u8bdd\uff0c\u90a3\u653e\u5728\u5e02\u573a\u4fa7\u5219\u662f\u4e00\u4e2a\u6bd4\u8f83\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u6211\u65e0\u6cd5\u628a\u5185\u90e8\u6570\u636e\u7684\u7edd\u5bf9\u503c\u62ff\u51fa\u6765\u5206\u4eab\uff0c\u4f46\u662f\u8f6c\u5316\u7387\u53ef\u4ee5\u7a0d\u5fae\u5206\u4eab\u4e00\u4e0b\u3002\u8fd9\u91cc\u7684MLG v.s. 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