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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1651915488161.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6211\u8ba4\u4e3a\uff0c\u5b83\u662f\u57fa\u4e8e\u5e73\u53f0\u4e92\u8054\u7f51\u53bb\u4e2d\u5fc3\u5316\u7684\u8fc7\u7a0b\uff0c\u6211\u4eec\u9700\u8981\u5c06\u5728\u5404\u5927\u5e73\u53f0\u6240\u505a\u7684\u5de5\u4f5c\uff0c\u5728\u6bcf\u4e2a\u5546\u5bb6\u4e0a\u518d\u505a\u4e00\u6b21\u3002<\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u8bf4\uff1f<\/p>\n\n\n\n<p>\u65e9\u4e9b\u5e74\u4e0d\u8bba\u4fe1\u606f\u5e73\u53f0\u8fd8\u662f\u7535\u5546\u5e73\u53f0\u8d77\u8eab\u65f6\u5927\u90e8\u5206\u57fa\u4e8e\u5546\u4e1a\u6f14\u53d8\uff0c\u6765\u89e3\u51b3\u4f9b\u7ed9\u4f9b\u9700\u5173\u7cfb\uff1b\u73b0\u5728\u5546\u5bb6\u5728\u5e73\u53f0\u7684\u516c\u57df\u6c60\u4e2d\u9700\u8981\u5bfb\u627e\u81ea\u5df1\u7684\u7528\u6237\uff0c\u5e76\u6301\u7eed\u8fd0\u8425\u3002<\/p>\n\n\n\n<p>\u5f53\u5546\u5bb6\u5728\u5e73\u53f0\u805a\u96c6\u5927\u91cf\u79c1\u57df\u7528\u6237\u65f6\uff0c\u7528\u6237\u4e0e\u5176\u4ed6\u8981\u7d20\u4e4b\u95f4\u7684\u9e3f\u6c9f\u5e76\u6ca1\u6709\u6d88\u5931\uff0c\u4ed6\u4eec\u4e4b\u95f4\u7684\u5bf9\u63a5\u4f9d\u7136\u662f\u4e2d\u5fc3\u5316\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u8fd9\u79cd\u65b9\u5f0f\u901a\u8fc7\u518d\u5ea6\u7684\u53bb\u4e2d\u5fc3\u5316\u5b9e\u73b0\u6548\u7387\u7684\u63d0\u5347\uff0c\u4f46\u662f\u8fd9\u79cd\u6784\u5efa\u4e0e\u201c\u5e73\u53f0\u201d\u8bed\u5883\u4e0b\u7684\u65b0\u5bf9\u63a5\uff0c\u4e0d\u8fc7\u662f\u516c\u57df\u4e0b\u6df1\u5ea6\u7684\u6539\u9769\u3002<\/p>\n\n\n\n<p>\u968f\u4fbf\u4e3e\u4e2a\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>\u4f60\u539f\u6765\u559c\u6b22\u5728\u6dd8\u5b9d\u4e0b\u5355\uff0c\u73b0\u5728\u901a\u8fc7SCRM\u5de5\u5177\u5c06\u8ba2\u5355\u4fe1\u606f\u4e0e\u7b2c\u4e09\u65b9\u5e73\u53f0\u6253\u901a\uff0c\u5bfc\u8d2d\u76f4\u63a5\u5728\u4f60\u4e2a\u4eba\u4e3b\u9875\u53ef\u770b\u5230\u6807\u7b7e\u3001\u884c\u4e3a\u4fe1\u606f\uff1b\u8fd9\u5176\u5b9e\u662f\u5e73\u53f0\u4e0e\u5e73\u53f0\u4e4b\u95f4\u7684\u65b0\u6539\u9020\u3002<\/p>\n\n\n\n<p>\u6211\u8ba4\u4e3a\u5de8\u5934\u62c6\u5899\u7684\u52a8\u4f5c\u662f\u5bf9\u4ea7\u4e1a\u66f4\u52a0\u6df1\u5ea6\u53c8\u5168\u9762\u7684\u6570\u5b57\u5316\u8fc7\u7a0b\uff0c\u5c06\u5404\u73af\u8282\u3001\u6d41\u7a0b\u8fdb\u884c\u6df1\u5ea6\u878d\u5408\uff0c\u662f\u5b9e\u73b0\u79c1\u57df\u65f6\u4ee3\u7684\u6df1\u5ea6\u53d8\u9769\u3002<\/p>\n\n\n\n<p>\u4e5f\u662f\u771f\u6b63\u610f\u4e49\u4e0a\u7684DTC\uff08Direct-to-Consumer\uff09\uff0c\u5230\u65f6\u5019\u54c1\u724c\u5546\u5bb6\u901a\u8fc7\u81ea\u5df1\u7684CDP\u3001CRM\u76f4\u63a5\u6574\u5408\u79c1\u57df\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u65e0\u9700\u501f\u52a9\u6279\u53d1\u96f6\u552e\u5546\u6765\u76f4\u63a5\u89e6\u53d1\u5e02\u573a\uff0c\u800c\u7b2c\u4e09\u65b9\u5e73\u53f0\u53ea\u62bd\u53d6\u4ea4\u6613\uff08\u83b7\u5ba2\uff09\u4f63\u91d1\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u901a\u8fc7\u81ea\u5efa\u6e20\u9053\u4e0e\u72ec\u7acb\u8eab\u4efd\u4e0e\u6d88\u8d39\u8005\u76f4\u9762\u6c9f\u901a\u3001\u4fc3\u6210\u8d2d\u4e70\uff0c\u8fd9\u624d\u662f\u6df1\u5165\u53c8\u5168\u9762\u7684\u6570\u5b57\u5316\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u4ece\u53e6\u4e00\u4e2a\u89d2\u5ea6\u8bf4\uff0c\u54c1\u724c\u73b0\u5728\u6240\u505a\u79c1\u57df\u7684\u52a8\u4f5c\uff0c\u4e0d\u8fc7\u662f\u57fa\u4e8e\u5fae\u4fe1\u751f\u6001\u4e0b\u5229\u7528SaaS\u505a\u6280\u672f\u6253\u901a\u3002<\/p>\n\n\n\n<p>\u53cd\u4e4b\uff0c\u5728\u5feb\u6296\uff0c\u6dd8\u5b9d\u7684\u72ec\u7acb\u6570\u636e\u5e76\u6ca1\u6709\u5b9e\u73b0\u56de\u4f20\u81f3\u516c\u53f8\u7684CRM\u6570\u636e\u805a\u5408\u5e73\u53f0\uff0c\u7136\u540e\u96c6\u4e2d\u5f0f\u590d\u7528\u518d\u6574\u5408\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u7531\u6b64\u53ef\u89c1\uff0c\u5e73\u53f0\u89c6\u89d2\u79c1\u57df\u662f\u6df1\u5ea6\u6570\u5b57\u5316\u5173\u952e\u90e8\u5206\uff0c\u4f46\u5360\u636e\u6574\u4f53\u5374\u5f88\u5c0f\uff1b\u5546\u5bb6\u89c6\u89d2\u4e0d\u8fc7\u662f\u628a\u81ea\u5df1\u4f5c\u4e3a\u4e2d\u5fc3\u5316\u8282\u70b9\uff0c\u7136\u540e\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u6c47\u805a\u201c\u6d88\u8d39\u8005\u201d\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u5728\u5b9e\u9645\u6267\u884c\u4e2d\uff0c\u5f88\u591a\u5546\u5bb6\u5374\u628a\u79c1\u57df\u89c6\u4e3a\u6551\u547d\u7a3b\u8349\uff1b\u5176\u5b9e\u7528\u6237\u6839\u672c\u5e76\u4e0d\u7406\u4f1a\u300c\u8fd0\u8425\u300d\u6240\u627f\u8f7d\u7684\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u8fc7\u9ad8\u671f\u5f85\uff0c\u4f1a\u8ba9\u79c1\u57df\u63a8\u52a8\u4e2d\u663e\u5f97\u5e76\u6ca1\u6709\u5982\u671f\u7684\u90a3\u6837\u987a\u5229\uff0c\u8fd0\u8425\u7684\u672c\u8eab\u5e94\u8be5\u5173\u6ce8\u300c\u7cbe\u7ec6\u5316\u300d\u3002<\/p>\n\n\n\n<p>\u627e\u5230\u7cbe\u7ec6\u5316\u65b9\u5f0f<\/p>\n\n\n\n<p>\u4e0a\u8ff0\u65e0\u6548\u79c1\u57df\u95ee\u9898\u4e0a\u80fd\u770b\u51fa\uff0c\u7c97\u653e\u5f0f\u8fd0\u8425\u5fc5\u7136\u96be\u505a\u51fa\u6548\u679c\uff0c\u7cbe\u7ec6\u5316\u662f\u54c1\u724c\u5fc5\u8d70\u4e4b\u8def\u3002<\/p>\n\n\n\n<p>\u4f46\u8981\u505a\u5230\u65e0\u7591\u96be\u5ea6\u4f1a\u589e\u52a0\uff0c\u8fd9\u5305\u62ec\u83b7\u5ba2\u4e0e\u7ef4\u62a4\u5728\u5185\u7684\u6bcf\u4e2a\u73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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1651915493786.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4e0d\u8bba\u662f\u6280\u672f\u63d0\u4f9b\u65b9\u8fd8\u662f\u54c1\u724c\u843d\u5730\u80cc\u540e\u96be\u5ea6\u4f9d\u7136\u5f88\u5927\uff1b\u539f\u56e0\u662f\u5e02\u573a\u62bd\u8c61\u6982\u5ff5\u4e5f\u591a\uff0c\u7e41\u534e\u80cc\u540e\u4e71\u8c61\u5e76\u672a\u89e3\u51b3\uff0c\u597d\u6bd4\u4fc3\u6d3b\u3001\u7559\u5b58\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u90a3\u6211\u4eec\u57fa\u4e8e\u5df2\u6709\u7ecf\u9a8c\u5982\u4f55\u505a\u7528\u6237\u7cbe\u7ec6\u5316\u5462\uff1f\u79c1\u57df\u76ee\u524d\u53ef\u4ee5\u5728\u8fd9\u4e09\u4e2a\u65b9\u9762\u4e0b\u624b\uff1a1\uff09\u4f1a\u5458\u4f53\u7cfb\uff0c2\uff09\u5206\u9500\u4f53\u7cfb\uff0c3\uff09\u5185\u5bb9\u573a\u57df<\/p>\n\n\n\n<p>\u4f1a\u5458\u65b9\u9762\uff0c\u8981\u8ba4\u8bc6\u5230\u6743\u76ca\u7684\u4f5c\u7528\u662f\u6574\u4e2a\u4f1a\u5458\u4f53\u7cfb\u7684\u6838\u5fc3\uff0c\u5b83\u662f\u7528\u6237\u884c\u4e3a\u7684\u4e00\u79cd\u6fc0\u52b1\u3002<\/p>\n\n\n\n<p>\u4f60\u5e0c\u671b\u7528\u6237\u5e72\u4ec0\u4e48\uff1f\u600e\u4e48\u4ed8\u51fa\u3001\u79ef\u7d2f\uff0c\u90fd\u9700\u8981\u901a\u8fc7\u6743\u76ca\u53bb\u5f15\u5bfc\u5176\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\u57fa\u7840\u6743\u76ca\u5305\u62ec\u201c\u4f1a\u5458\u6298\u6263\u3001\u4f1a\u5458\u4ef7\u3001\u79ef\u5206\u3001\u5305\u90ae\u3001\u4f18\u60e0\u5238\u7b49\u201d\uff1b\u4e00\u822c\u6765\u8bf4\u4f1a\u5458\u6a21\u578b\u6709\u50a8\u503c\u7c7b\u3001\u6210\u957f\u578b\u3001\u4ea7\u54c1\u8ba2\u9605\u5236\u3001\u6743\u76ca\u8ba2\u9605\u5236\u56db\u79cd\u7c7b\u578b\u3002<\/p>\n\n\n\n<p>\u50a8\u503c\u6709\u5229\u4e8e\u5feb\u901f\u56de\u7b3c\u8d44\u91d1\uff0c\u8981\u6c42\u4e1a\u52a1\u5fc5\u987b\u662f\u9ad8\u9891\u3001\u6d88\u8d39\u5468\u671f\u957f\uff0c\u6240\u4ee5\u6bd4\u8f83\u9002\u7528\u5728\u7406\u53d1\u5e97\u3001\u9910\u996e\u3001\u5065\u8eab\u623f\u3001\u8d85\u5e02\u3001\u96f6\u552e\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u6210\u957f\u578b\u4f1a\u5458\u9002\u5408\u901a\u7528\u573a\u666f\uff0c\u6309\u7167\u6d88\u8d39\u8d21\u732e\u5ea6\u5212\u5206\u4e0d\u540c\u7b49\u7ea7\u518d\u5206\u522b\u7ed9\u4e88\u4e0d\u540c\u6743\u76ca\uff1b\u60f3\u523a\u6fc0\u591a\u6d88\u8d39\u6309\u7167\u7d2f\u79ef\u91d1\u989d\u5212\u5206\uff0c\u60f3\u8ba9\u7528\u6237\u591a\u5206\u9500\u6309\u7167\u5206\u9500\u6b21\u6570\u505a\u8fd4\u4f63\u7b49\u3002<\/p>\n\n\n\n<p>\u4ea7\u54c1\u3001\u6743\u76ca\u8ba2\u9605\u5236\u6709\u8bb8\u591a\u53c2\u8003\uff0c\u5982\uff1aFLOWERPLUS\uff08\u82b1\u52a0\uff09<\/p>\n\n\n\n<p>\u5206\u9500\u4f53\u7cfb\u662f\u4f1a\u5458\u4e2d\u7684\u4e00\u73af\uff0c\u4e3b\u8981\u6d89\u53ca\u300c\u62c9\u65b0\u3001\u514d\u8d39\u4f53\u9a8c\u300d\uff1b\u4f46\u6211\u89c1\u8bb8\u591a\u54c1\u724c\u628a\u5b83\u6ca6\u843d\u4e3a\u5f3a\u88c2\u53d8\u5de5\u5177\uff0c\u5176\u5b9e\u7528\u5b83\u4f5c\u4e3a\u201c\u5c0a\u4eab\u670d\u52a1\u201d\u662f\u79cd\u4e0d\u9519\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u5185\u5bb9\u573a\u57df\uff0c\u4f60\u53ef\u4ee5\u628a\u5b83\u7406\u89e3\u4e3a\u6bcf\u4e2a\u54c1\u724c\u90fd\u5e94\u8be5\u62e5\u6709\u4e00\u4e2a\u300c\u5185\u5bb9\u4e92\u52a8\u793e\u533a\u300d\u3002<\/p>\n\n\n\n<p>\u4f01\u5fae\u6700\u5e38\u7528\u7684\u793e\u7fa4\u3001\u670b\u53cb\u5708\u662f\u4fe1\u606f\u6d41\u903b\u8f91\uff0c\u5047\u8bbe\u5ba2\u6237\u6ca1\u6709\u5728\u521a\u521a\u597d\u7684\u65f6\u95f4\u5237\u5230\u4f60\u63a8\u9001\u4fe1\u606f\uff0c\u90a3\u5c31\u5b8c\u7f8e\u9519\u8fc7\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f1a\u5458\u793e\u533a\u5c31\u6210\u4e3a\u5f88\u597d\u7684\u8865\u5145\uff0c\u54c1\u724c\u53ef\u4ee5\u66f4\u597d\u4e3a\u987e\u5ba2\u63d0\u4f9b\u627f\u8f7d\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u5e02\u573a\u6d1e\u5bdf\u53d1\u73b0\u5f88\u591a\u5546\u5bb6\u5747\u5df2\u5e03\u5c40\u201c\u4f1a\u5458\u793e\u533a\u201d\uff0c\u628a\u5b83\u4e0e\u4f01\u5fae\u914d\u5408\u53ef\u5b8c\u7f8e\u5f62\u6210\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>2014\u5e74\u661f\u5df4\u514b\u4e3a\u5b9e\u73b0\u548c\u7528\u6237\u591a\u91cd\u4e92\u52a8\uff0c\u53d1\u8d77\u300c\u767d\u7eb8\u676f\u7ade\u8d5b\u300d\uff08White Cup Contest\uff09\uff0c\u7528\u6237\u5728\u9a6c\u514b\u676f\u4e0a\u6d82\u9e26\u540e\u901a\u8fc7\u5fae\u535a\u8fdb\u884c\u5206\u4eab\u3002<\/p>\n\n\n\n<p>\u540e\u6765\u54c1\u724c\u7b5b\u9009\u51fa\u51e0\u5341\u4e07\u4f18\u8d28\u4f5c\u54c1\u628a\u5b83\u4eec\u4f5c\u4e3a\u7011\u5e03\u6d41\u6c89\u6dc0\u5230\u7f51\u9875\u4e0a\uff0c\u6d88\u8d39\u8005\u4f5c\u54c1\u88ab\u4e00\u6392\u5f00\uff0c\u5f15\u53d1\u5927\u91cf\u5173\u6ce8\uff1b\u7136\u540e\u7ecf\u8fc7\u7528\u6237\u4e0d\u65ad\u5206\u4eab\uff0c\u7f51\u7ad9\u6210\u4e3a\u7528\u6237\u6d3b\u8dc3\u7684\u793e\u533a\u3002<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bf4\uff0c\u5728\u4f1a\u5458\u793e\u533a\u5f53\u4e2d\uff0c\u4f60\u53ef\u4ee5\u5b8c\u6210\u7528\u6237\u8c03\u7814\u3001\u5185\u5bb9\u5171\u521b\u3001\u54c1\u9274\u5b98\u62db\u52df\u3001IP\u8054\u52a8\u3001KOC\u6253\u9020\u3001\u76f4\u64ad\u6d3b\u52a8\u7b49\u73a9\u6cd5\u3002<\/p>\n\n\n\n<p>\u4e0d\u96be\u770b\u51fa\uff0c\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u672c\u8eab\u5728\u4e8e\u7b5b\u9009\u51fa\u4e00\u5e2e\u5fd7\u540c\u9053\u5408\u7684\u8d85\u7ea7\u7528\u6237\uff0c\u7136\u540e\u5de7\u501f\u4ed6\u4eec\u4ea7\u51fa\u5185\u5bb9\u4e3a\u54c1\u724c\u505a\u4f20\u64ad\u5e26\u6765\u590d\u5229\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u57f9\u517b\u8d85\u7ea7\u7528\u6237<\/strong><\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u8d85\u7ea7\u7528\u6237\u76ee\u524d\u8fd8\u6ca1\u6709\u7edf\u4e00\u7684\u5b9a\u4e49\uff0c\u9700\u8981\u660e\u786e\u7684\u662f\u201c\u8d85\u7ea7\u7528\u6237\u4e0d\u7b49\u4e8eVIP\u7528\u6237\u201d\uff0cVIP\u7528\u4e0e\u4f20\u7edf\u884c\u4e1a\u591a\u4ee5\u300c\u91d1\u94b1\u300d\u6765\u8861\u91cf\u7528\u6237\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u4f46\u5728\u54c1\u724c\u7684\u79c1\u57df\u4e2d\u7528\u6237\u9664\u8d21\u732e\u91d1\u94b1\u5916\uff0c\u66f4\u5927\u4f5c\u7528\u662f\u5e26\u6765\u65b0\u7528\u6237\uff0c\u6fc0\u53d1\u9700\u6c42\uff1b\u6bd4\u5982\uff1a<\/p>\n\n\n\n<p>\u613f\u610f\u7ed9\u5546\u54c1\u53cd\u9988\u5efa\u8bae\uff0c\u914d\u5408\u5b8c\u6210\u8c03\u7814\u95ee\u5377\uff0c\u79ef\u6781\u5206\u4eab\u5404\u79cd\u6d3b\u52a8\u7b49\uff1b\u56e0\u6b64\u6211\u4eec\u9700\u8981\u7528\u56db\u4e2a\u7ef4\u5ea6\u6765\u8861\u91cf\u8d85\u7ea7\u7528\u6237\uff1a1\uff09\u8ba4\u53ef\u5ea6\uff0c2\uff09\u6295\u5165\u5ea6\uff0c3\uff09\u7a33\u5b9a\u5ea6\uff0c4\uff09\u6269\u6563\u5ea6<\/p>\n\n\n\n<p>\u8ba4\u53ef\u5c5e\u4e8e\u7528\u6237\u542f\u52a8\u884c\u4e3a\uff0c\u6295\u5165\u4ee3\u8868\u65f6\u95f4\u3001\u6d88\u8d39\u5360\u6bd4\u3002<\/p>\n\n\n\n<p>\u7a33\u5b9a\u662f\u7528\u6237\u753b\u50cf\u5b8c\u5584\u5ea6\u548c\u6301\u7eed\u6d3b\u8dc3\u6307\u6807\uff0c\u6269\u5c55\u4f60\u53ef\u4ee5\u628a\u5b83\u7406\u89e3\u4e3a\u300c\u4e3b\u52a8\u5206\u4eab\u300d\uff0c\u8fd9\u56db\u4e2a\u7ef4\u5ea6\u6c47\u603b\u6211\u4eec\u624d\u53ef\u4ee5\u8c08\u7ec8\u8eab\u4ef7\u503c\uff08Life Time Value\uff09\u4e00\u8bcd\u3002<\/p>\n\n\n\n<p>\u8fd1\u4e9b\u5e74\uff0c\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u5bfc\u5165\u51c0\u63a8\u8350\u503c\uff08Net Promoter Score\uff09\u6218\u7565\u6765\u9a71\u52a8\u7528\u6237\u4e2d\u5fc3\u7684\u7ec4\u7ec7\u8f6c\u578b\uff0c\u5e02\u573a\u4e0a\u4e2d\u56fd\u5e73\u5b89\u65d7\u4e0b\u6240\u6709\u96c6\u56e2\u3001\u4ee5\u53ca\u4e92\u8054\u7f51\u4ee3\u8868\u7684\u8682\u8681\u91d1\u670d\u3001\u5929\u732b\u3001\u6ef4\u6ef4\u51fa\u884c\u5747\u8bbe\u5b9a\u76f8\u5173\u90e8\u95e8\u6765\u843d\u5730\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1651915493342.jpg\" 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