{"id":67836,"date":"2022-05-09T18:23:39","date_gmt":"2022-05-09T10:23:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=67836"},"modified":"2022-05-14T11:37:55","modified_gmt":"2022-05-14T03:37:55","slug":"%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e6%a8%a1%e5%9e%8b%e6%b1%87%e6%80%bb%ef%bc%9a%e6%88%98%e7%95%a5%e6%a8%a1%e5%9e%8b%ef%bc%8c%e8%90%a5%e9%94%80%e6%a8%a1%e5%9e%8b%ef%bc%8c%e8%83%bd%e5%8a%9b%e6%a8%a1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/67836.html","title":{"rendered":"\u6570\u636e\u5206\u6790\u6a21\u578b\u6c47\u603b\uff1a\u6218\u7565\u6a21\u578b\uff0c\u8425\u9500\u6a21\u578b\uff0c\u80fd\u529b\u6a21\u578b"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">1.\u6218\u7565\u6a21\u578b<\/h2>\n\n\n\n<p>\uff081\uff09SWOT\u5206\u6790<\/p>\n\n\n\n<p>\u7528\u6765\u786e\u5b9a\u81ea\u8eab\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u52a3\u52bf\uff0c\u5916\u90e8\u5e02\u573a\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S \uff08strengths\uff09\uff1a\u4f18\u52bf\u3002<\/li><li>W \uff08weaknesses\uff09\uff1a\u52a3\u52bf\u3002<\/li><li>O \uff08opportunities\uff09\uff1a\u673a\u4f1a\u3002<\/li><li>T \uff08threats\uff09\uff1a\u5a01\u80c1\u3002<\/li><\/ul>\n\n\n\n<p>\uff082\uff09PEST\u5206\u6790<\/p>\n\n\n\n<p>\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u68c0\u9a8c\u5176\u5916\u90e8\u5b8f\u89c2\u73af\u5883\u7684\u4e00\u79cd\u65b9\u6cd5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u653f\u6cbb\u56e0\u7d20\uff08Politics\uff09\uff1a\u6709\u653f\u6cbb\u5236\u5ea6\u3001\u653f\u5e9c\u653f\u7b56\u3001\u56fd\u5bb6\u7684\u4ea7\u4e1a\u653f\u7b56\u3001\u76f8\u5173\u6cd5\u5f8b\u53ca\u6cd5\u89c4\u7b49\u3002<\/li><li>\u7ecf\u6d4e\u56e0\u7d20\uff08Economy\uff09\uff1a\u6709\u7ecf\u6d4e\u53d1\u5c55\u6c34\u5e73\u3001\u89c4\u6a21\u3001\u589e\u957f\u7387\u3001\u653f\u5e9c\u6536\u652f\u3001\u901a\u8d27\u81a8\u80c0\u7387\u7b49\u3002<\/li><li>\u793e\u4f1a\u56e0\u7d20\uff08Society\uff09\uff1a\u6709\u4eba\u53e3\u3001\u4ef7\u503c\u89c2\u5ff5\u3001\u9053\u5fb7\u6c34\u5e73\u7b49\u3002<\/li><li>\u6280\u672f\u56e0\u7d20\uff08Technology\uff09\uff1a\u6709\u9ad8\u65b0\u6280\u672f\u3001\u5de5\u827a\u6280\u672f\u548c\u57fa\u7840\u7814\u7a76\u7684\u7a81\u7834\u6027\u8fdb\u5c55\u3002<\/li><\/ul>\n\n\n\n<p>\uff083\uff093C\u6218\u7565\u6a21\u578b<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u516c\u53f8\u987e\u5ba2\uff08Customer\uff09\uff1a\u5ba2\u6237\u662f\u8c01\uff1f\u4ed6\u4eec\u60f3\u8981\u7684\u4ea7\u54c1\u662f\u600e\u4e48\u6837\u7684\uff1f\u8fd9\u4e2a\u5e02\u573a\u7684\u89c4\u6a21\u6709\u591a\u5927\uff1f\u5229\u6da6\u60c5\u51b5\u600e\u4e48\u6837\uff1f\u5728\u4ec0\u4e48\u6e20\u9053\u53ef\u4ee5\u63a5\u89e6\u5230\u5ba2\u6237\uff1f<\/li><li>\u7ade\u4e89\u5bf9\u624b\uff08Competition\uff09\uff1a\u9996\u5148\u5206\u6790\u5bf9\u624b\u7684\u73b0\u72b6\u7ade\u4e89\u5bf9\u624b\u6210\u529f\u8981\u7d20\uff0c\u4e5f\u5c31\u662fKey successful <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/fact\" target=\"_blank\" title=\"fact\">fact<\/a><\/span>or\uff0c\u5206\u6790\u6f5c\u5728\u7ade\u4e89\u8005\u4f1a\u5bf9\u5e02\u573a\u9020\u6210\u4ec0\u4e48\u5f71\u54cd\uff1f<\/li><li>\u516c\u53f8\u81ea\u8eab\uff08Corporation\uff09\uff1a\u770b\u4f01\u4e1a\u81ea\u8eab\u5185\u90e8\u7684\u80fd\u529b\uff0c\u4e3b\u8981\u5305\u62ec\u4ea7\u54c1\u7ecf\u9a8c\uff0c\u4eba\u624d\u50a8\u5907\uff0c\u54c1\u724c\u5f62\u8c61\uff0c\u5e02\u573a\u4e0e\u9500\u552e\u6e20\u9053\uff0c\u8d44\u91d1\u60c5\u51b5\uff0c\u653f\u5e9c\u5173\u7cfb\u8fd9\u516d\u4e2a\u65b9\u9762\u3002<\/li><\/ul>\n\n\n\n<p>\uff084\uff09STP\u76ee\u6807\u5e02\u573a\u8425\u9500\u7406\u8bba<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5e02\u573a\u7ec6\u5206\uff08Segmenting\uff09\uff1a\u4ee5\u987e\u5ba2\u9700\u6c42\u5dee\u5f02\u7c7b\u578b\uff0c\u5c06\u5e02\u573a\u4e2d\u67d0\u4ea7\u54c1\/\u670d\u52a1\u8fdb\u884c\u7ec6\u5206\u3002<\/li><li>\u76ee\u6807\u5e02\u573a\uff08Targeting\uff09\uff1a\u6839\u636e\u5e02\u573a\u7ec6\u5206\uff0c\u786e\u8ba4\u4ea7\u54c1\/\u670d\u52a1\u60f3\u8fdb\u5165\u7684\u4e00\u4e2a\u6216\u591a\u4e2a\u7ec6\u5206\u5e02\u573a\u3002<\/li><li>\u5e02\u573a\u5b9a\u4f4d\uff08Positioning\uff09\uff1a\u6839\u636e\u4ea7\u54c1\/\u670d\u52a1\u7684\u5173\u952e\u7279\u5f81\u53ca\u5356\u70b9\u8fdb\u884c\u5305\u88c5\uff0c\u786e\u8ba4\u81ea\u5df1\u7684\u4ea7\u54c1\/\u670d\u52a1\u5728\u5e02\u573a\u4e0a\u7684\u7ade\u4e89\u5730\u4f4d\u3002<\/li><\/ul>\n\n\n\n<p>\uff085\uff09\u6ce2\u7279\u4e94\u529b\u6a21\u578b<\/p>\n\n\n\n<p>\u7528\u6765\u5206\u6790\u4e00\u4e2a\u4f01\u4e1a\u7684\u57fa\u672c\u7ade\u4e89\u72b6\u51b5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\u3001\u4f9b\u5e94\u5546\u7684\u8bae\u4ef7\u80fd\u529b<\/li><li>2\u3001\u8d2d\u4e70\u8005\u7684\u8bae\u4ef7\u80fd\u529b<\/li><li>3\u3001\u65b0\u8fdb\u5165\u8005\u7684\u5a01\u80c1<\/li><li>4\u3001\u66ff\u4ee3\u54c1\u7684\u5a01\u80c1<\/li><li>5\u3001\u540c\u884c\u4e1a\u7ade\u4e89\u8005\u7684\u7ade\u4e89\u7a0b\u5ea6<\/li><\/ul>\n\n\n\n<p>\uff086\uff09\u6ce2\u58eb\u987f\u77e9\u9635\u6a21\u578b<\/p>\n\n\n\n<p>\u5c5e\u6027A\u4e3a\u6a2a\u8f74\u3001\u5c5e\u6027B\u662f\u7eb5\u8f74\uff0c\u4ee5\u4e00\u5b9a\u7684\u6807\u51c6\u5212\u5b9a\u523b\u5ea6\uff0c\u5f62\u6210\u56db\u4e2a\u8c61\u9650\u7684\u77e9\u9635\u3002<\/p>\n\n\n\n<p>\uff087\uff09GE\u77e9\u9635<\/p>\n\n\n\n<p>\u4ee5\u5e02\u573a\u5438\u5f15\u529b\u548c\u4f01\u4e1a\u81ea\u8eab\u5b9e\u529b\u4e3a\u6a2a\u7eb5\u5750\u6807\uff0c\u8bc4\u4f30\u73b0\u6709\/\u53d1\u5c55\u4e1a\u52a1\uff0c\u6bcf\u4e2a\u7ef4\u5ea6\u5206\u6210\u4e09\u7ea7\uff0c\u5171\u4e5d\u7ea7\/\u4e5d\u5bab\u683c\uff0c\u5bf9\u4f01\u4e1a\u7279\u5b9a\u4e1a\u52a1\u8fdb\u884c\u5224\u65ad\u5e76\u63d0\u51fa\u65b9\u5411\u3002\u901a\u8fc7\u4e0d\u540c\u989c\u8272\u7684\u6807\u6ce8\u8ba9\u4e1a\u52a1\u5f3a\u5ea6\u5728\u4e5d\u5bab\u683c\u4e2d\u5c55\u793a\u51fa\u6765\u3002<\/p>\n\n\n\n<p>\uff088\uff09<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u753b\u5e03<\/p>\n\n\n\n<p>\u63cf\u8ff0\u5546\u4e1a\u6a21\u5f0f\u7684\u6846\u67b6\u3002<\/p>\n\n\n\n<p>\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u4e5d\u4e2a\u6784\u9020\u5757\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u76ee\u6807\u5ba2\u6237\u7ec6\u5206\uff08Customer segmentation objectives\uff09<\/li><li>\u9700\u6c42\/\u95ee\u9898\/\u673a\u4f1a\uff08Problem\uff09<\/li><li>\u89e3\u51b3\u65b9\u6848\/\u4ea7\u54c1\uff08Solution\uff09<\/li><li>\u72ec\u7279\u4ef7\u503c\u5b9a\u4f4d\uff08Unique value orientation\uff09<\/li><li>\u7ade\u4e89\u4f18\u52bf\uff08Competitive advantage\uff09<\/li><li>\u63a8\u5e7f\uff08Marketing\uff09<\/li><li>\u6210\u672c\u7ed3\u6784\uff08cost structure\uff09<\/li><li>\u6536\u5165\u6765\u6e90(Source of income)<\/li><li>\u5173\u952e\u6307\u6807\uff08Key indicators\uff09<\/li><li>\u6218\u7565\u76ee\u6807\uff08strategic target\uff09<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u8425\u9500\u6a21\u578b<\/h2>\n\n\n\n<p>\uff081\uff09AIPL\u6a21\u578b<\/p>\n\n\n\n<p>AIPL\u7684\u5206\u522b\u662f\u8ba4\u77e5\u3001\u5174\u8da3\u3001\u8d2d\u4e70\u548c\u5fe0\u8bda\uff0c\u5c31\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u4ece\u770b\u5230\u4f60\uff08\u66dd\u5149\uff0c\u70b9\u51fb\uff0c\u6d4f\u89c8\uff09<\/li><li>\u503e\u5411\u4f60\uff08\u5173\u6ce8\uff0c\u4e92\u52a8\uff0c\u641c\u7d22\uff0c\u6536\u85cf\uff0c\u52a0\u8d2d\uff09<\/li><li>\u8d2d\u4e70\u4f60\uff08\u652f\u4ed8\u4e0b\u5355\uff09<\/li><li>\u5fe0\u4e8e\u4f60\uff08\u6b63\u5411\u8bc4\u8bba\uff0c\u91cd\u590d\u8d2d\u4e70\uff09<\/li><\/ul>\n\n\n\n<p>\uff082\uff09FSAT\u6a21\u578b<\/p>\n\n\n\n<p>\u4e3b\u8981\u5e2e\u52a9\u54c1\u724c\u4e86\u89e3\u81ea\u8eab\u7684\u53ef\u8fd0\u8425\u6d88\u8d39\u8005\u603b\u91cf\u60c5\u51b5\uff0c \u9996\u5148\uff0c\u7136\u540e\u57fa\u4e8e\u7f3a\u53e3\u60c5\u51b5\u4f18\u5316\u8425\u9500\u9884\u7b97\u6295\u5165\uff0c\u7ad9\u5185\u5916\u591a\u6e20\u9053\u79cd\u8349\u62c9\u65b0\uff0c\u4e3a\u54c1\u724c\u8fdb\u884c\u6d88\u8d39\u8005\u8d44\u4ea7\u6269\u5145;\u5e76\u6307\u5bfc\u54c1\u724c\u8fdb\u884c\u672a\u6765\u7684\u8d27\u54c1\u89c4\u5212\u548c\u5e02\u573a\u62d3\u5c55\uff0c\u591a\u65b9\u4f4d\u62d3\u5c55\u6d88\u8d39\u8005\uff1b<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5168\u7f51\u6d88\u8d39\u4eba\u7fa4\u603b\u91cf\uff08Fertility\uff09\uff1a\u5229\u7528 GMV \u9884\u6d4b\u7b97\u6cd5\uff0c\u9884\u4f30\u54c1\u724c\u6d88\u8d39\u8005\u603b\u91cf\u7f3a\u53e3\u3002<\/li><li>\u9ad8\u4ef7\u503c\u4eba\u7fa4-\u4f1a\u5458\u603b\u91cf \uff08Superiority\uff09\uff1a\u4f1a\u5458\/\u7c89\u4e1d\u4eba\u7fa4\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\u4ef7\u503c\u5de8\u5927\uff0c\u80fd\u591f\u4e3a\u54c1\u724c\u5927 \u4fc3\u63d0\u4f9b\u60ca\u4eba\u7684\u7206\u53d1\u529b\uff1b\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\u3001\u8054\u5408\u54c1\u724c\u8425\u9500\uff0c\u4ee5\u53ca\u501f\u52a9\u5e73\u53f0\u7684\u65b0\u96f6\u552e\u7b49\u573a\u666f\u6269\u5927\u54c1\u724c\u7684\u4f1a\u5458\/\u7c89\u4e1d\u91cf\u7ea7\u3002<\/li><li>\u4eba\u7fa4\u8f6c\u5316\u7387 \uff08Advancing\uff09\uff1a\u5bf9\u6d88\u8d39\u8005\u8fdb\u884c\u5206\u5c42\u8fd0\u8425\uff0c\u5dee\u5f02\u5316\u8425\u9500\uff0c\u4fc3\u8fdb\u6574\u4f53\u6d88\u8d39\u8005\u7684\u6d41\u8f6c\u4e0e\u8f6c\u5316\u3002<\/li><li>\u4f1a\u5458\u6d3b\u8dc3\u7387 \uff08Thriving\uff09\uff1a\u501f\u52bf\u5927\u4fc3\uff0c\u63d0\u9ad8\u4f1a\u5458\/\u7c89\u4e1d\u6d3b\u8dc3\u5ea6\uff0c\u6fc0\u53d1\u4f1a\u5458\/\u7c89\u4e1d \u6f5c\u5728\u4ef7\u503c\uff0c\u4e3a\u54c1\u724c GMV\u76ee\u6807\u5b8c\u6210\u63d0\u4f9b\u52a9\u529b\u3002<\/li><\/ul>\n\n\n\n<p>\uff083\uff09GROW\u6a21\u578b<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6e17\u900f\u529b (Gain)\uff1a\u6e17\u900f\u63d0\u5347(\u6d88\u8d39\u8005\u62c9\u65b0)\u63d0\u5347\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u6e17\u900f\u529b(G)\u53ef\u62c6\u5206\u4e3a\u73b0\u6709\u7c7b\u76ee\u6e17 \u900f\u63d0\u5347\u548c\u7c7b\u76ee\u62d3\u5c55\u6e17\u900f\u63d0\u5347\u3002<\/li><li>\u590d\u8d2d\u529b (Retain)\uff1a\u6d88\u8d39\u9891\u6b21\u589e\u52a0\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u590d\u8d2d\u529b(R)\u53ef\u6309\u7167\u65b0\u8001\u5ba2\u89c6\u89d2\u8fdb\u4e00\u6b65\u7ec6\u5316\u3002\u5bf9 \u4e8e\u6bcd\u5a74\u3001\u5ba0\u7269\u98df\u54c1\u7b49\u5fe0\u8bda\u54c1\u7c7b\uff0c\u590d\u8d2d\u529b(R)\u5c24\u4e3a\u91cd\u8981\u3002<\/li><li>\u4ef7\u683c\u529b (bOOst)\uff1a\u8d2d\u4e70\u4ef7\u683c\u5347\u7ea7\u5e26\u6765\u7684GMV\u589e\u91cf\u3002\u4ef7\u683c\u529b(O)\u53ef\u6309\u7167\u65b0\u8001\u5ba2\u89c6\u89d2\u8fdb\u4e00\u6b65\u7ec6\u5316\u3002\u9488 \u5bf9\u7f8e\u5986\u3001\u4e2a\u62a4\u7b49\u6d88\u8d39\u5347\u7ea7\u8d8b\u52bf\u660e\u663e\u7684\u54c1\u7c7b\uff0c\u5c24\u5176\u662f\u5176\u4e2d\u7cbe\u81f4\u5988\u5988\u3001\u8d44\u6df1\u4e2d\u4ea7\u7b49\u5347\u7ea7\u5fc3\u667a\u8f83\u5f3a\u7684\u4eba\u7fa4\uff0c \u4ef7\u683c\u529b(O)\u91cd\u8981\u6027\u63d0\u5347\u3002<\/li><li>\u65b0\u54c1\u529b (Widen)\uff1a\u975eGMV\u589e\u91cf\u6307\u6807\uff0c\u901a\u8fc7\u591a\u4e2a\u7ef4\u5ea6\u6307\u6807\u7efc\u5408\u8bc4\u4f30\u65b0\u54c1\u6548\u80fd\uff0c\u5305\u62ec\u65b0\u54c1\u5bf9\u65b0\u5ba2\u548cGMV \u7684\u8d21\u732e\u529b(\u65b0\u5ba2\u4eba\u6570\u5360\u6bd4\u53caGMV\u8d21\u732e\u5360\u6bd4)\u3001\u65b0\u54c1\u7684\u7206\u53d1\u529b(\u521d\u6b21\u4e0a\u65b0\u671f\u95f4\u7684GMV\u8868\u73b0)\u548c\u4e0a\u65b0 \u654f\u6377\u5ea6(\u4e0a\u65b0\u9891\u6b21)\u3002<\/li><\/ul>\n\n\n\n<p>\uff084\uff09\u5185\u5bb9\u8425\u9500<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/5a\" title=\"5A\u6a21\u578b\" target=\"_blank\">5A\u6a21\u578b<\/a><\/span><\/p>\n\n\n\n<p>\u53ef\u7528\u4e8e\u8bc4\u4f30\u5185\u5bb9\u8425\u9500\u5bf9\u6d88\u8d39\u8005\u76845\u91cd\u5f71\u54cd\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\uff08Aware\uff09\u3001\u5438\u5f15\uff08Appeal\uff09\u3001\u95ee\u8be2\uff08Ask\uff09\u3001\u884c\u52a8\uff08Act\uff09\u3001\u62e5\u62a4\uff08Advocate\uff09\u3002<\/p>\n\n\n\n<p>\u5e2e\u52a9\u54c1\u724c\u5168\u94fe\u8def\u3001\u5206\u573a\u666f\u8ffd\u8e2a\u5185\u5bb9\u8425\u9500\u6548\u679c\uff0c\u8fdb\u884c\u9488\u5bf9\u6027\u63d0\u5347\u4e0e\u4f18\u5316\u3002<\/p>\n\n\n\n<p>\uff085\uff094C<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ece\u4ea7\u54c1\uff08Production\uff09\u5411\u987e\u5ba2\uff08Consumer\uff09\u8f6c\u53d8<\/li><li>\u4ef7\u683c\uff08Price\uff09\u5411\u6210\u672c\uff08Cost\uff09\u8f6c\u53d8<\/li><li>\u5206\u9500\u6e20\u9053\uff08Place\uff09\u5411\u4fbf\u5229\uff08Convenience\uff09\u8f6c\u53d8<\/li><li>\u4fc3\u9500\uff08Promotion\uff09\u5411\u6c9f\u901a\uff08Communication\uff09\u8f6c\u53d8<\/li><\/ul>\n\n\n\n<p>\uff086\uff094S<\/p>\n\n\n\n<p>\u6ee1\u610f(satisfaction)\u3001\u670d\u52a1\uff08service)\u3001\u901f\u5ea6(speed)\u3001\u8bda\u610f(sincerity)\u3002<\/p>\n\n\n\n<p>\u5b83\u8981\u6c42\u4f01\u4e1a\u9488\u5bf9\u6d88\u8d39\u8005\u7684\u6ee1\u610f\u7a0b\u5ea6\u5bf9\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u54c1\u724c\u4e0d\u65ad\u8fdb\u884c\u6539\u8fdb\uff0c\u4ece\u800c\u8fbe\u5230\u4f01\u4e1a\u670d\u52a1\u54c1\u8d28\u6700\u4f18\u5316\uff0c\u4f7f\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\u6700\u5927\u5316\uff0c\u8fdb\u800c\u4f7f\u6d88\u8d39\u8005\u8fbe\u5230\u5bf9\u4f01\u4e1a\u4ea7\u54c1\u4ea7\u751f\u4e00\u79cd\u5fe0\u8bda\u3002<\/p>\n\n\n\n<p>\uff087\uff094R<\/p>\n\n\n\n<p>\u4ee5\u5173\u7cfb\u8425\u9500\u4e3a\u6838\u5fc3\uff0c\u6ce8\u91cd\u4f01\u4e1a\u548c\u5ba2\u6237\u5173\u7cfb\u7684\u957f\u671f\u4e92\u52a8\uff0c\u91cd\u5728\u5efa\u7acb\u987e\u5ba2\u5fe0\u8bda\u7684\u4e00\u79cd\u7406\u8bba\u3002\u5b83\u65e2\u4ece\u5382\u5546\u7684\u5229\u76ca\u51fa\u53d1\u53c8\u517c\u987e\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u662f\u4e00\u4e2a\u66f4\u4e3a\u5b9e\u9645\u3001\u6709\u6548\u7684\u8425\u9500\u5236\u80dc\u672f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5173\u8054\uff08Relevancy\/Relevance\uff09\uff0c\u5373\u8ba4\u4e3a\u4f01\u4e1a\u4e0e\u987e\u5ba2\u662f\u4e00\u4e2a\u547d\u8fd0\u5171\u540c\u4f53\u3002\u5efa\u7acb\u5e76\u53d1\u5c55\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u957f\u671f\u5173\u7cfb\u662f\u4f01\u4e1a\u7ecf\u8425\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u6700\u91cd\u8981\u7684\u5185\u5bb9\u3002<\/li><li>\u53cd\u5e94\uff08Reaction\uff09\uff0c\u5728\u76f8\u4e92\u5f71\u54cd\u7684\u5e02\u573a\u4e2d\uff0c\u5bf9\u7ecf\u8425\u8005\u6765\u8bf4\u6700\u96be\u5b9e\u73b0\u7684\u95ee\u9898\u4e0d\u5728\u4e8e\u5982\u4f55\u63a7\u5236\u3001\u5236\u5b9a\u548c\u5b9e\u65bd\u8ba1\u5212\uff0c\u800c\u5728\u4e8e\u5982\u4f55\u7ad9\u5728\u987e\u5ba2\u7684\u89d2\u5ea6\u53ca\u65f6\u5730\u503e\u542c\u548c\u4ece\u63a8\u6d4b\u6027\u5546\u4e1a\u6a21\u5f0f\u8f6c\u79fb\u6210\u4e3a\u9ad8\u5ea6\u56de\u5e94\u9700\u6c42\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/li><li>\u5173\u7cfb\uff08Relationship\/Relation\uff09\uff0c\u5728\u4f01\u4e1a\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\u53d1\u751f\u4e86\u672c\u8d28\u6027\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u4e2d\uff0c\u62a2\u5360\u5e02\u573a\u7684\u5173\u952e\u5df2\u8f6c\u53d8\u4e3a\u4e0e\u987e\u5ba2\u5efa\u7acb\u957f\u671f\u800c\u7a33\u56fa\u7684\u5173\u7cfb\u3002\u4e0e\u6b64\u76f8\u9002\u5e94\u4ea7\u751f\u4e865\u4e2a\u8f6c\u5411\uff1a\u4ece\u4e00\u6b21\u6027\u4ea4\u6613\u8f6c\u5411\u5f3a\u8c03\u5efa\u7acb\u957f\u671f\u53cb\u597d\u5408\u4f5c\u5173\u7cfb\uff1b\u4ece\u7740\u773c\u4e8e\u77ed\u671f\u5229\u76ca\u8f6c\u5411\u91cd\u89c6\u957f\u671f\u5229\u76ca\uff1b\u4ece\u987e\u5ba2\u88ab\u52a8\u9002\u5e94\u4f01\u4e1a\u5355\u4e00\u9500\u552e\u8f6c\u5411\u987e\u5ba2\u4e3b\u52a8\u53c2\u4e0e\u5230\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u6765\uff1b\u4ece\u76f8\u4e92\u7684\u5229\u76ca\u51b2\u7a81\u8f6c\u5411\u5171\u540c\u7684\u548c\u8c10\u53d1\u5c55\uff1b\u4ece\u7ba1\u7406\u8425\u9500\u7ec4\u5408\u8f6c\u5411\u7ba1\u7406\u4f01\u4e1a\u4e0e\u987e\u5ba2\u7684\u4e92\u52a8\u5173\u7cfb\u3002<\/li><li>\u62a5\u916c\uff08Reward\/Retribution\uff09\uff0c\u4efb\u4f55\u4ea4\u6613\u4e0e\u5408\u4f5c\u5173\u7cfb\u7684\u5de9\u56fa\u548c\u53d1\u5c55\uff0c\u90fd\u662f\u7ecf\u6d4e\u5229\u76ca\u95ee\u9898\u3002\u56e0\u6b64\uff0c\u4e00\u5b9a\u7684\u5408\u7406\u56de\u62a5\u65e2\u662f\u6b63\u786e\u5904\u7406\u8425\u9500\u6d3b\u52a8\u4e2d\u5404\u79cd\u77db\u76fe\u7684\u51fa\u53d1\u70b9\uff0c\u4e5f\u662f\u8425\u9500\u7684\u843d\u811a\u70b9<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/image-28.jpg\" alt=\"\" class=\"wp-image-67786\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u80fd\u529b\u6a21\u578b<\/h2>\n\n\n\n<p>\uff081\uff09\u91d1\u5b57\u5854\u539f\u7406<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1\u3001\u7ed3\u8bba\u5148\u884c\uff1a\u8868\u8fbe\u4e00\u4e2a\u4e2d\u5fc3\u601d\u60f3\uff0c\u5e76\u7f6e\u4e8e\u6700\u524d\u3002<\/li><li>2\u3001\u4ee5\u4e0a\u7edf\u4e0b\uff1a\u6bcf\u4e00\u8bba\u70b9\u90fd\u662f\u5bf9\u4e0b\u4e00\u5c42\u7ea7\u8bba\u636e\u7684\u603b\u7ed3\u6982\u62ec\u3002<\/li><li>3\u3001\u5f52\u7c7b\u5206\u7ec4\uff1a\u6bcf\u4e00\u7ec4\u7684\u601d\u60f3\u5c5e\u4e8e\u540c\u4e00\u903b\u8f91\u8303\u7574\u3002<\/li><li>4\u3001\u903b\u8f91\u9012\u8fdb\uff1a\u6bcf\u4e00\u7ec4\u601d\u60f3\u6309\u7167\u4e00\u5b9a\u903b\u8f91\u987a\u5e8f\u6392\u5217\u3002<\/li><\/ul>\n\n\n\n<p>\uff082\uff09KISS\u590d\u76d8\u6cd5<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep\uff08\u53ef\u4ee5\u4fdd\u6301\u7684\uff09\uff1a\u590d\u76d8\u8fd9\u6b21\u6d3b\u52a8\u4e2d\u505a\u7684\u597d\u7684\uff0c\u540e\u7eed\u7684\u6d3b\u52a8\u80fd\u591f\u7ee7\u7eed\u4fdd\u6301\u7684\u52a8\u4f5c\u3002<\/li><li>Improve\uff08\u9700\u8981\u6539\u8fdb\u7684\uff09\uff1a\u54ea\u4e9b\u73af\u8282\/\u56e0\u7d20\u5bfc\u81f4\u6d3b\u52a8\u51fa\u73b0\u4e86\u4e0d\u6ee1\u610f\u7684\u5730\u65b9\uff0c\u9700\u8981\u5728\u540e\u7eed\u6d3b\u52a8\u4e2d\u8fdb\u884c\u6539\u8fdb\u7684\u3002<\/li><li>Start\uff08\u9700\u8981\u5f00\u59cb\u7684\uff09\uff1a\u54ea\u4e9b\u73af\u8282\u5728\u672c\u6b21\u6d3b\u52a8\u4e2d\u6ca1\u6709\u5b9e\u65bd\uff0c\u800c\u540e\u7eed\u9700\u8981\u5f00\u59cb\u505a\u7684\u3002<\/li><li>Stop\uff08\u9700\u8981\u505c\u6b62\u7684\uff09\uff1a\u54ea\u4e9b\u884c\u4e3a\u662f\u5bf9\u6d3b\u52a8\u4e0d\u5229\u7684\uff0c\u9700\u8981\u505c\u6b62\u7684\u3002<\/li><\/ul>\n\n\n\n<p>KISS \u539f\u5219\u662f\u6307\u5728\u8bbe\u8ba1\u5f53\u4e2d\u5e94\u5f53\u6ce8\u91cd\u7b80\u7ea6\u7684\u539f\u5219\u3002<\/p>\n\n\n\n<p>\uff083\uff09SMART\u539f\u5219<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u76ee\u6807\u5fc5\u987b\u662f\u5177\u4f53\u7684\uff08Specific\uff09\uff0c\u4e0d\u80fd\u7b3c\u7edf\u3002<\/li><li>\u76ee\u6807\u5fc5\u987b\u662f\u53ef\u8861\u91cf\u7684\uff08Measurable\uff09\uff0c\u53ef\u91cf\u5316\u7684\u3002<\/li><li>\u76ee\u6807\u5fc5\u987b\u662f\u53ef\u8fbe\u5230\u7684\uff08Attainable\uff09\uff0c\u4e0d\u8fc7\u9ad8\u4e5f\u4e0d\u8fc7\u4f4e\u3002<\/li><li>\u76ee\u6807\u5fc5\u987b\u548c\u5176\u4ed6\u76ee\u6807\u5177\u6709\u76f8\u5173\u6027\uff08Relevant\uff09 \uff0c\u5f62\u6210\u5ef6\u5c55\u6027\uff0c\u6700\u7ec8\u5b9e\u73b0\u66f4\u9ad8\u76ee\u6807\u7684\u8fbe\u6210\u3002<\/li><li>\u76ee\u6807\u5fc5\u987b\u5177\u6709\u660e\u786e\u7684\u622a\u6b62\u671f\u9650\uff08Time-based\uff09\uff0c\u5728\u89c4\u5b9a\u65f6\u95f4\u5185\u8fbe\u6210\uff0c\u6700\u7ec8\u4ee5\u622a\u6b62\u65f6\u95f4\u5224\u5b9a\u76ee\u6807\u662f\u5426\u8fbe\u6210\u3002<\/li><\/ul>\n\n\n\n<p>\uff084\uff09SCQA\u6a21\u578b<\/p>\n\n\n\n<p>SCQA\u6a21\u578b\u662f\u4e00\u4e2a\u201c\u7ed3\u6784\u5316\u8868\u8fbe\u201d\u5de5\u5177\uff0c\u662f\u9ea6\u80af\u9521\u54a8\u8be2\u987e\u95ee\u82ad\u82ad\u62c9\u00b7\u660e\u6258\u5728\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b\u4e2d\u63d0\u51fa\u7684\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\uff08Situation\uff09\u60c5\u666f\u2014\u2014\u7531\u5927\u5bb6\u90fd\u719f\u6089\u7684\u60c5\u666f\u3001\u4e8b\u5b9e\u5f15\u5165\u3002<\/li><li>C\uff08Complication\uff09\u51b2\u7a81\u2014\u2014\u5b9e\u9645\u60c5\u51b5\u5f80\u5f80\u548c\u6211\u4eec\u7684\u8981\u6c42\u6709\u51b2\u7a81\u3002<\/li><li>Q\uff08Question\uff09\u7591\u95ee\u2014\u2014\u600e\u4e48\u529e\uff1f<\/li><li>A\uff08Answer\uff09\u56de\u7b54\u2014\u2014\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u662f\uff1f<\/li><\/ul>\n\n\n\n<p>\u2606\u7814\u7a76\u65b9\u6848\u89e3\u51b3\u7684\u95ee\u9898\u548c\u6784\u6210\u7684\u4e03\u8981\u7d20\uff1a5W2H<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.\u7814\u7a76\u76ee\u7684why<\/li><li>2.\u7814\u7a76\u5185\u5bb9what<\/li><li>3.\u7814\u7a76\u5bf9\u8c61who<\/li><li>4.\u8c03\u67e5\u8bbe\u8ba1\u548c\u7814\u7a76\u65b9\u6cd5where how<\/li><li>5.\u9879\u76ee\u5468\u671fwhen<\/li><li>6.\u9879\u76ee\u62a5\u4ef7how much<\/li><li>7.\u9879\u76ee\u7ec4\u6210\u5458 who<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1.\u6218\u7565\u6a21\u578b \uff081\uff09SWOT\u5206\u6790 \u7528\u6765\u786e\u5b9a\u81ea\u8eab\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u52a3\u52bf\uff0c\u5916\u90e8\u5e02\u573a\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u3002 S \uff08strengths\uff09\uff1a\u4f18\u52bf\u3002 W \uff08weaknesses\uff09\uff1a\u52a3\u52bf\u3002 O 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