{"id":68173,"date":"2022-05-11T10:42:12","date_gmt":"2022-05-11T02:42:12","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68173"},"modified":"2022-05-11T11:12:36","modified_gmt":"2022-05-11T03:12:36","slug":"%e6%af%8d%e4%ba%b2%e8%8a%82%e6%83%85%e6%84%9f%e8%90%a5%e9%94%80%e8%83%8c%e5%90%8e%ef%bc%8c%e6%98%af%e5%93%81%e7%89%8c%e5%ba%95%e5%b1%82%e9%80%bb%e8%be%91%e6%80%9d%e7%bb%b4%e7%9a%84%e7%bc%ba%e5%a4%b1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/68173.html","title":{"rendered":"\u6bcd\u4eb2\u8282\u60c5\u611f\u8425\u9500\u80cc\u540e\uff0c\u662f\u54c1\u724c\u5e95\u5c42\u903b\u8f91\u601d\u7ef4\u7684\u7f3a\u5931"},"content":{"rendered":"\n<p>\u521a\u521a\u8fc7\u53bb\u7684\u6bcd\u4eb2\u8282\uff0c\u6709\u4e0d\u5c11\u521b\u59cb\u4eba\u53d1\u8fc7\u6765\u4e00\u4e9b\u884c\u4e1a\u91cc\u6bcd\u4eb2\u8282<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%83%85%e6%84%9f%e8%90%a5%e9%94%80\" title=\"\u60c5\u611f\u8425\u9500\" target=\"_blank\">\u60c5\u611f\u8425\u9500<\/a><\/span>\u6848\u4f8b\uff0c\u54a8\u8be2\u9ea6\u9752Mandy@HBG\u9662\u957f\u7684\u5efa\u8bae\uff0c\u521b\u59cb\u4eba\u81ea\u5df1\u53cd\u9988\u662f\u89c9\u5f97\u5343\u7bc7\u4e00\u5f8b\u3001\u81ea\u6211\u611f\u52a8\uff0c\u4f46\u53c8\u4e0d\u77e5\u9053\u5982\u4f55\u53bb\u62c6\u89e3\u91cc\u9762\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u4ee5\u53ca\u4ece\u4e2d\u5438\u53d6\u4e00\u4e9b\u7ecf\u9a8c\u6559\u8bad\uff0c\u4e3a\u81ea\u5df1\u672a\u6765<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%93%81%e7%89%8c\" title=\"\u54c1\u724c\" target=\"_blank\">\u54c1\u724c<\/a><\/span>\u5efa\u8bbe\u65f6\u53ef\u4ee5\u53c2\u8003\u3002<\/p>\n\n\n\n<p>\u8fd9\u91cc\u9ea6\u9752Mandy@HBG\u9662\u957f\u57fa\u4e8e\u8fd9\u4e2a\u95ee\u9898\uff0c\u7b80\u5355\u5206\u4eab\u4e00\u4e9b\u6d1e\u5bdf\uff0c\u4ec5\u4f9b\u540c\u884c\u501f\u9274\u53c2\u8003\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">01 \u54c1\u724c\u60c5\u611f\u8425\u9500\u7684\u4e89\u8bae\u6027<\/h2>\n\n\n\n<p>\u5728\u54c1\u724c\u8425\u9500\u5f53\u4e2d\uff0c\u60c5\u611f\u8425\u9500\u4e00\u76f4\u662f\u4e00\u4e2a\u6bd4\u8f83\u4e89\u8bae\u7684\u8bdd\u9898\u3002\u8fd9\u4e2a\u4e89\u8bae\u6027\u5728\u4e8e\uff0c\u56e0\u4e3a\u5927\u5bb6\u804c\u4f4d\u6240\u5904\u7684\u4f4d\u7f6e\u4e0d\u4e00\u6837\uff0c\u8fc7\u5f80\u80cc\u666f\u4e0d\u4e00\u6837\uff0c\u5de5\u4f5c\u76ee\u6807\u4e0d\u4e00\u6837\uff0c\u7acb\u573a\u4e0d\u4e00\u6837\uff0c\u6240\u4ee5\u4f1a\u5bf9\u54c1\u724c\u60c5\u611f\u8425\u9500\u6240\u6301\u7684\u89c2\u70b9\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u505a\u60c5\u611f\u8425\u9500\u6267\u884c\u7684\u4e59\u65b9\uff0c\u5f53\u7136\u4f1a\u9f13\u52b1\u7532\u65b9\u505a\u5c3d\u91cf\u591a\u7684\u60c5\u611f\u8425\u9500\uff0c\u4ee5\u53ca\u505a\u4ed6\u4eec\u5fc3\u76ee\u5f53\u4e2d\u89c9\u5f97\u6bd4\u8f83\u597d\u7684\u60c5\u611f\u8425\u9500\u3002\u7532\u65b9\u5f53\u4e2d\u7eaf\u7cb9\u505a\u54c1\u724cbranding\u6216\u8005\u54c1\u724c\u521b\u610f\u5185\u5bb9\u7684\u540c\u4ec1\u4eec\uff0c\u4e5f\u4f1a\u56e0\u4e3a\u60f3\u8981\u5448\u73b0\u81ea\u5df1\u7f8e\u597d\u7684\u521b\u610f\uff0c\u66f4\u559c\u6b22\u505a\u54c1\u724c\u60c5\u611f\u8425\u9500\u3002\u6709\u65f6\u5019\uff0c\u9500\u552e\u4e5f\u5e0c\u671b\u6709\u4e00\u4e9b\u60c5\u611f\u8425\u9500\u80fd\u591f\u63d0\u5347\u81ea\u5df1\u7684\u903c\u683c\uff0c\u800c\u4e0d\u6b62\u4e8e\u53ea\u662f\u4fc3\u9500\u5356\u8d27\u3002<strong>\u4f46\u64cd\u76d8\u751f\u610f\u7ba1\u7406ROI\u7684\u540c\u4ec1\u4eec\uff0c\u53ef\u80fd\u641e\u4e0d\u660e\u767d\u5230\u5e95\u54c1\u724c\u60c5\u611f\u8425\u9500\u80fd\u5356\u591a\u5c11\u8d27\uff1f\u80fd\u5e26\u6765\u591a\u5c11ROI\uff1f\u521b\u59cb\u4eba\u81ea\u5df1\u53ef\u80fd\u4e5f\u5fc3\u91cc\u6253\u9f13\u2014\u2014\u5230\u5e95\u94b1\u82b1\u51fa\u53bb\u4e86\u6709\u4ec0\u4e48\u6548\u679c\uff1f<\/strong><\/p>\n\n\n\n<p>\u56e0\u4e3a\u6bcf\u4e2a\u4eba\u7684\u7acb\u573a\u548c\u89c2\u70b9\u4e0d\u4e00\u6837\uff0c\u5bfc\u81f4\u5927\u5bb6\u5728\u54c1\u724c\u60c5\u611f\u8425\u9500\u65f6\u5c31\u5f88\u5bb9\u6613\u51fa\u73b0\u4e00\u4e9b\u4e89\u6267\u548c\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u7684\u6838\u5fc3\u4e0d\u5728\u4e8e\u60c5\u611f\u8425\u9500\u7684\u6267\u884c\u65b9\u5f0f\uff0c\u800c\u5728\u4e8e\u60c5\u611f\u8425\u9500\u7684\u89d2\u8272\u548c\u4ef7\u503c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5230\u5e95\u60c5\u611f\u8425\u9500\u8981\u5360\u591a\u5c11\u6bd4\u4f8b?<\/li><li>\u5230\u5e95\u60c5\u611f\u8425\u9500\u6709\u6ca1\u6709\u7528\uff1f\u5982\u4f55\u8861\u91cf\u4ef7\u503c\uff1f<\/li><li>\u6548\u679c\u8425\u9500\u96be\u9053\u8fbe\u4e0d\u5230\u540c\u6837\u7684\u4ef7\u503c\u5417\uff1f<\/li><li>\u5230\u5e95\u8be5\u5982\u4f55\u64cd\u4f5c\u60c5\u611f\u8425\u9500\uff1f\u90fd\u641e10\u4ef6\u5957\u5417\uff1f<\/li><\/ul>\n\n\n\n<p>\u2026 \u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">02 \u60c5\u611f\u8425\u9500\u7684\u4e89\u8bae\u6838\u5fc3\uff1a\u54c1\u724c\u89c6\u89d2vs.\u7528\u6237\u89c6\u89d2<\/h2>\n\n\n\n<p>\u6bcf\u4e00\u4e2a\u54c1\u724c\u5185\u884c\u4eba\u4e5f\u8bb8\u90fd\u6709\u4e0d\u540c\u7684\u521d\u8877\u548c\u7acb\u573a\uff0c\u4f46\u4e0d\u540c\u7684\u521d\u8877\u548c\u7acb\u573a\u5374\u6709\u4e00\u4e2a\u6700\u5927\u76f8\u540c\u70b9\u2014\u2014\u5927\u90e8\u5206\u90fd\u548c\u5185\u884c\u4eba\u81ea\u5df1\u7684\u5c97\u4f4dKPI\u4ee5\u53ca\u7ecf\u9a8c\u76f8\u5173\uff0c\u771f\u771f\u6b63\u6b63\u4ece\u7528\u6237\u89d2\u5ea6\u601d\u8003\u7684\u4eba\uff0c\u5374\u5c11\u4e4b\u53c8\u5c11\u3002<\/p>\n\n\n\n<p><strong>\u5927\u591a\u6570\u54c1\u724c\u5185\u884c\u4eba\u53d7\u9650\u4e8e\u81ea\u5df1\u7684\u804c\u4f4d\u548c\u5c97\u4f4d\u6240\u9650\u5236\uff0c\u8003\u8651\u95ee\u9898\u53ea\u4ece\u81ea\u5df1\u7684\u804c\u4f4d\u548c\u5c97\u4f4d KPI \u5165\u624b\uff0c\u4f46\u5f88\u96be\u53bb\u8003\u8651\u771f\u5b9e\u7528\u6237\u7684\u9700\u6c42\u4ee5\u53ca\u7528\u6237\u4ef7\u503c\uff0c\u6240\u4ee5\u5c31\u5e38\u5e38\u4f1a\u51fa\u73b0\u54c1\u724c\u81ea\u55e8\u4f46\u7528\u6237\u538b\u6839\u611f\u53d7\u4e0d\u5230\uff0c\u751a\u81f3\u90fd\u770b\u4e0d\u5230\u7684\u7a98\u5883\u3002<\/strong><\/p>\n\n\n\n<p>\u6bd4\u5982\u8fd9\u6b213\u00b78\u60c5\u611f\u8425\u9500\uff0c\u6709\u592a\u591a\u54c1\u724c\u88ab\u884c\u4e1a\u5185\u79f0\u4e3a\u201c\u8138\u8c31\u5316\u201d\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%af%8d%e4%ba%b2%e8%8a%82%e8%90%a5%e9%94%80\" title=\"\u6bcd\u4eb2\u8282\u8425\u9500\" target=\"_blank\">\u6bcd\u4eb2\u8282\u8425\u9500<\/a><\/span>Campaign\uff0c\u90fd\u6709\u975e\u5e38\u660e\u663e\u7684\u5957\u8def\u4ee5\u53ca\u7ecf\u4e0d\u8d77\u770b\u7684\u903b\u8f91\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u72ec\u8eab\u5973\u751f\u53d8\u6210\u6bcd\u4eb2\u540e\uff1d\u57cb\u846c\u81ea\u6211<\/li><li>\u6bcd\u4eb2\u7684\u65e5\u5e38\u751f\u6d3b\uff1d\u53ea\u6709\u770b\u5b69\u5b50<\/li><li>\u6bcd\u4eb2\u6bcf\u5929\u53ea\u7422\u78e8=\u67f4\u7c73\u6cb9\u76d0\u9171\u918b\u8336<\/li><\/ul>\n\n\n\n<p>\u597d\u5427\uff0c\u5929\u4e0b\u6bcd\u4eb2\u90fd\u53ea\u6709\u4e00\u6761\u8def\u53ef\u9009\uff1a\u4e70\u6211\u7684\u54c1\u724c\u5427<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u6bcd\u4eb2\u5c31\u72ec\u7acb\u81ea\u6211\u4e86<\/p>\n\n\n\n<p>\u5c31\u6709\u7537\u4eba\u6765\u5e2e\u5fd9\u4e86<\/p>\n\n\n\n<p>\u5c31\u4e0d\u7528\u770b\u5b69\u5b50\u4e86<\/p>\n\n\n\n<p>\u5c31\u4e0d\u7528\u53ea\u987e\u773c\u524d\u7684\u82df\u4e14<\/p>\n\n\n\n<p>\u8fd8\u80fd\u51fa\u95e8\u76f4\u5954\u8bd7\u4e0e\u8fdc\u65b9\u4e86<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6765\u81ea\u4e8e\u6211\u4eec\u54c1\u724c\u89c6\u89d2\u7684\u81ea\u8bf4\u81ea\u8bdd\u3001\u81ea\u55e8\u5f0f\u8425\u9500\uff0c\u5f80\u5f80\u611f\u52a8\u7684\u53ef\u80fd\u53ea\u6709\u6211\u4eec\u5185\u884c\u4eba\uff0c\u5374\u5f88\u5c11\u6709\u4eba\u80fd\u771f\u6b63\u5173\u6ce8\u4e00\u4e2a\u4e2a\u8840\u8089\u4e4b\u8eaf\u7684\u5973\u6027\u771f\u5b9e\u8ba4\u77e5\u4e0e\u884c\u4e3a\uff0c\u4e5f\u4e0d\u5173\u5fc3\u54c1\u724c\u60c5\u611f\u8425\u9500\u5230\u5e95\u662f\u5426\u6709\u52a9\u4e8e\u6211\u4eec\u771f\u6b63\u4fc3\u8fdb\u5728\u771f\u5b9e\u7528\u6237\u5f53\u4e2d\u7684\u54c1\u724c\u5fc3\u667a\u6e17\u900f\u3001\u54c1\u724c\u751f\u610f\u6e17\u900f\u3002<\/p>\n\n\n\n<p><strong>\u8fd9\u5c31\u662f\uff0c\u7f3a\u4e4f\u771f\u6b63\u7684\u201c\u7528\u6237\u89c6\u89d2\u201d\uff0c\u800c\u53ea\u6709\u9ad8\u9ad8\u5728\u4e0a\u7684\u201c\u54c1\u724c\u89c6\u89d2\u201d\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">03 \u60c5\u611f\u8425\u9500\u53d6\u51b3\u4e8e\u5bf9\u7528\u6237\u4ef7\u503c\u7684\u6df1\u523b\u6d1e\u5bdf<\/h2>\n\n\n\n<p>\u7406\u89e3\u54c1\u724c\u60c5\u611f\u8425\u9500\u7684\u5173\u952e\uff0c\u5728\u4e8e\u6211\u4eec\u5bf9\u4e8e\u7528\u6237\u4ef7\u503c\u7684\u7406\u89e3\u5230\u5e95\u6709\u591a\u6df1\u523b\u3002<\/p>\n\n\n\n<p>\u5047\u5982\u54c1\u724c\u4f20\u8fbe\u7ed9\u7528\u6237\u7684\u4ef7\u503c\u627f\u8bfa\uff0c\u5fc5\u987b\u8981\u4ee5\u60c5\u611f\u7684\u65b9\u5f0f\u6765\u8868\u8fbe\uff0c\u90a3\u4e48\u5c31\u8981\u91cd\u89c6\u60c5\u611f\u8425\u9500\uff0c\u5728\u67d0\u4e00\u4e9b\u54c1\u7c7b\u5f53\u4e2d\u786e\u5b9e\u8981\u91cd\u89c6\uff0c\u6bd4\u5982\u8bf4\u5962\u4f88\u54c1\u54c1\u7c7b\u3001\u65f6\u5c1a\u54c1\u7c7b\u7b49\u7b49\uff0c\u4e0d\u80fd\u53ea\u662f\u5c55\u793a\u5e03\u6599\u526a\u88c1\u3001\u5200\u5de5\u3001\u6750\u8d28\u7b49\u7b49\uff0c\u800c\u9700\u8981\u53bb\u4f20\u8fbe\u54c1\u724c\u80fd\u591f\u5e26\u7ed9\u7528\u6237\u7684\u4e00\u79cd\u5ba1\u7f8e\u4ef7\u503c\u6216\u8005\u7f8e\u597d\u751f\u6d3b\u4f53\u9a8c\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u5bf9\u4e8e\u53e6\u4e00\u4e9b\u54c1\u7c7b\u800c\u8a00\uff0c\u7528\u6237\u5e76\u4e0d\u662f\u7279\u522b\u9700\u8981\u4e00\u4e9b\u6240\u8c13\u7684\u60c5\u611f\u4ef7\u503c\uff0c\u7528\u6237\u66f4\u671f\u5f85\u7684\u662f\u6211\u4eec\u7684\u54c1\u724c\u5230\u5e95\u600e\u4e48\u89e3\u51b3\u5b9e\u9645\u751f\u6d3b\u95ee\u9898\u7684\uff0c\u90a3\u6211\u4eec\u5c31\u4e13\u4e13\u5fc3\u5fc3\u7684\u628a\u751f\u6d3b\u95ee\u9898\u7684\u89e3\u51b3\u653e\u5728\u7b2c\u4e00\u4f4d\uff0c\u800c\u4e0d\u8981\u8ff7\u604b\u6240\u8c13\u7684\u60c5\u611f\u8425\u9500\u2014\u2014\u4e0d\u7136\uff0c\u7528\u6237\u8981\u4e48\u5c31\u5bf9\u6211\u4eec\u7684\u54c1\u724c\u65e0\u611f\uff0c\u8981\u4e48\u5c31\u89c9\u5f97\u6211\u4eec\u7684\u54c1\u724c\u201c\u4f55\u4e0d\u98df\u8089\u7cdc\u201d\u3002<\/p>\n\n\n\n<p>\u60c5\u611f\u8425\u9500\u9664\u4e86\u5728\u4e0d\u540c\u54c1\u7c7b\u6709\u4e0d\u540c\u4fa7\u91cd\u4e4b\u5916\uff0c\u8fd8\u4f1a\u4f34\u968f\u7740\u54c1\u724c\u589e\u957f\u7684\u4e0d\u540c\u9636\u6bb5\u3001\u4ee5\u53ca\u4e0d\u540c\u8425\u9500\u573a\u666f\uff0c\u6709\u6240\u4fa7\u91cd\u548c\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u54c1\u724c\u8de8\u8d8a\u8fc7\u4ece0~1\u4e4b\u540e\uff0c\u5f53\u751f\u610f\u89c4\u6a21\u5df2\u7ecf\u6709\u8db3\u591f\u5927\u7684\u6e17\u900f\u7387\uff0c\u4f46\u662f\u8fd8\u6ca1\u6709\u5efa\u7acb\u5e7f\u6cdb\u7684\u54c1\u724c\u5fc3\u667a\u5927\u6e17\u900f\uff0c\u5728\u751f\u610f\u5927\u6e17\u900f\u548c\u5fc3\u667a\u5927\u6e17\u900f\u4e4b\u95f4\u5b58\u5728\u7740\u4e00\u5b9a\u5dee\u8ddd\u65f6\uff0c\u5c31\u9700\u8981\u60c5\u611f\u8425\u9500\u6765\u9002\u5f53\u534f\u52a9\u54c1\u724c\u4f20\u9012\u81ea\u5df1\u7684\u4ef7\u503c\u627f\u8bfa\uff0c\u5e76\u4e14\u5e2e\u52a9\u54c1\u724c\u80fd\u591f\u66f4\u65b0\u7528\u6237\u5fc3\u667a\u5f53\u4e2d\u7684\u8fd9\u4e2a\u7ebf\u7d22\uff0c\u4ece\u800c\u80fd\u5728\u7528\u6237\u5fc3\u667a\u5f53\u4e2d\u5efa\u7acb\u8d77\u65b0\u7684\u8bb0\u5fc6\u94fe\u63a5\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u786e\u5b9e\u5728\u5973\u6027\u3001\u5b69\u5b50\u3001\u8001\u4eba\u3001\u5ba0\u7269\u7b49\u4e16\u4fd7\u610f\u4e49\u4e0a\u7684\u5f31\u52bf\u7fa4\u4f53\u76f8\u5173\u7684\u8282\u65e5\u573a\u666f\u5f53\u4e2d\uff0c\u53ef\u4ee5\u9002\u5f53\u5229\u7528\u60c5\u611f\u8425\u9500\u7684\u65b9\u5f0f\u6253\u52a8\u66f4\u591a\u7684\u6f5c\u5728\u7528\u6237\u7fa4\u4f53\u2014\u2014<strong>\u4f46\u5f53\u7136\u8fd9\u91cc\u9762\u8981\u7279\u522b\u5c0f\u5fc3\uff0c\u4e0d\u8981\u81ea\u55e8\uff0c\u4e0d\u8981\u7ad9\u5728\u54c1\u724c\u89c6\u89d2\u81ea\u4e0a\u800c\u4e0b\u7684\u63e3\u6469\u7528\u6237\u3001\u4e0d\u8981\u7ed9\u7528\u6237\u8d34\u6807\u7b7e\u3001\u4e0d\u8981\u53cd\u800c\u8c03\u52a8\u7528\u6237\u66f4\u591a\u7684\u8d1f\u9762\u60c5\u7eea\u3001\u8981\u8ba9\u7528\u6237\u5185\u5fc3\u66f4\u7126\u8651\u3001\u66f4\u5185\u5377\u3001\u4ece\u800c\u53ef\u80fd\u8ba8\u538c\u6211\u4eec\u7684\u54c1\u724c\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">04 \u7528\u529b\u8fc7\u731b\u7684\u60c5\u611f\u8425\u9500<\/h2>\n\n\n\n<p>\u54c1\u724c\u60c5\u611f\u8425\u9500\u7684\u201c\u5ea6\u201d\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u591a\u7684\u54c1\u724c\u4f1a\u5b58\u5728\u7528\u529b\u8fc7\u731b\u7684\u60c5\u611f\u8425\u9500\uff1f<\/p>\n\n\n\n<p><strong>\u6bd4\u5982\u548c\u5973\u6027\u76f8\u5173\u7684\u60c5\u611f\u8425\u9500\uff0c\u5f80\u5f80\u90fd\u662f\u54c1\u724c\u65b9\u81ea\u5df1\u8df3\u51fa\u6765\uff0c\u81ea\u4e0a\u800c\u4e0b\u6307\u6307\u70b9\u70b9\u7684\u6559\u80b2\u5973\u6027\u8981\u72ec\u7acb\u81ea\u4e3b\u3001\u8981\u53d8\u7f8e\u53d8\u5f3a\u5927\u3001\u6216\u8005\u63a5\u7eb3\u81ea\u5df1\u7684\u4e0d\u5b8c\u7f8e\u7b49\u7b49\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5c24\u5176\u7f8e\u5986\u4f01\u4e1a\u6bd4\u8f83\u559c\u6b22\u81ea\u4e0a\u800c\u4e0b\u7684\u6559\u80b2\u5973\u6027\u2014\u2014\u8fd9\u4e2a\u73b0\u8c61\u5728\u4e2d\u56fd\u5e02\u573a\u5df2\u7ecf\u6301\u7eed\u4e86\u4e09\u56db\u5341\u5e74\uff0c\u4ece\u8de8\u56fd\u516c\u53f8\u5230\u65b0\u9510\u54c1\u724c\u6bcf\u5e74\u6bcf\u4e00\u4e2a\u5b63\u8282\u90fd\u4f1a\u5bf9\u5973\u6027\u8fdb\u884c\u6307\u6307\u70b9\u70b9\u3001\u81ea\u4e0a\u800c\u4e0b\u7684\u6559\u8bf2\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"778\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1652235635178.jpg\" alt=\"\" class=\"wp-image-68151\"\/><\/figure><\/div>\n\n\n\n<p>\u65e9\u5e74\u5b9d\u6d01\u6b27\u83b1\u96c5\u7b49\u8de8\u56fd\u4f01\u4e1a\u5728\u4e2d\u56fd\u5e02\u573a\u505a\u8fd9\u7c7b\u5e7f\u544a\u65f6\uff0c\u5e7f\u5927\u5973\u6027\u5305\u5bb9\u5ea6\u8fd8\u662f\u6bd4\u8f83\u5f3a\u7684\uff0c\u8fd9\u662f\u56e0\u4e3a\u5f53\u65f6\u7684\u793e\u4f1a\u80cc\u666f\u548c\u5973\u6027\u89c9\u9192\u7a0b\u5ea6\u4e0d\u9ad8\u6240\u81f4\uff0c\u5927\u90e8\u5206\u5973\u6027\u5176\u5b9e\u770b\u4e0d\u61c2\u8fd9\u7c7b\u5e7f\u544a\uff0c\u53ea\u770b\u5230\u5e7f\u544a\u7247\u91cc\u9762\u7684\u5973\u660e\u661f\u597d\u767d\u597d\u7f8e\u3002\u4f46\u5f53\u4e0b\u5df2\u7ecf\u8fc7\u4e86\u4e09\u56db\u5341\u5e74\uff0c\u7f8e\u5986\u54c1\u724c\u4f9d\u7136\u8fd8\u662f\u559c\u6b22\u7528\u8fd9\u79cd\u4f20\u7edf\u53e4\u8001\u7684\u65b9\u5f0f\u6765\u8fdb\u884c\u60c5\u611f\u8425\u9500\uff0c\u533a\u522b\u4ec5\u5728\u4e8e\u8425\u9500\u7684\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u5f62\u5f0f\u7684\u53d8\u5316\uff0c\u4f46\u6362\u6c64\u4e0d\u6362\u836f\uff0c\u65b0\u74f6\u88c5\u65e7\u9152\uff0c\u60c5\u611f\u8425\u9500\u672c\u8eab\u6240\u4f20\u9012\u7684\u4ef7\u503c\u89c2\u4f9d\u7136\u8fd8\u662f\u4f20\u7edf\u7684\u201c\u81ea\u4e0a\u800c\u4e0b\u7684\u6559\u8bf2\u201c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">05 \u60c5\u611f\u8425\u9500\u7684\u5927\u5fcc\uff1a\u522b\u628a\u81ea\u5df1\u5f53\u6551\u4e16\u4e3b<\/h2>\n\n\n\n<p>\u5f88\u591a\u54c1\u724c\u90fd\u628a\u81ea\u5df1\u5f53\u6210\u4e86\u6551\u4e16\u4e3b\uff0c\u6bcf\u5230\u8282\u65e5\u671f\u95f4\u90fd\u4f1a\u51fa\u54c1\u4e00\u4e9b\u5ba3\u6559\u7c7b\u7684\u54c1\u724c\u60c5\u611f\u8425\u9500\uff0c\u6bd4\u5982\u8bf4\u5728\u6bcd\u4eb2\u8282Campaign\u90fd\u5728\u5ba3\u6559\u2014\u2014\u8ba9\u5927\u5bb6\u8981\u7231\u5988\u5988\uff0c\u7537\u6027\u8981\u627f\u62c5\u66f4\u591a\u7684\u5bb6\u52a1\uff0c\u5e2e\u52a9\u5973\u6027\u7b49\u7b49\u3002\u4f46\u662f\uff0c\u4ec5\u51ed\u8bf4\u6559\u662f\u6ca1\u6709\u529e\u6cd5\u5e2e\u52a9\u5230\u7528\u6237\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u7684\u3002\u51b5\u4e14\u8fd9\u79cd\u8bf4\u6559\u611f\u52a8\u7684\u8fd8\u662f\u6211\u4eec\u54c1\u724c\u4eba\u81ea\u5df1\uff0c\u5f88\u5c11\u6709\u771f\u5b9e\u7528\u6237\u5728\u770b\u5230\u8fd9\u4e2a\u5e7f\u544a\u4f1a\u771f\u771f\u6b63\u6b63\u5e2e\u52a9\u5973\u6027\u4e00\u628a\uff0c\u53cd\u800c\u53ef\u80fd\u4f1a\u89c9\u5f97\u5973\u6027\u8bdd\u9898\u592a\u6c89\u91cd\u3001\u592a\u591a\u592a\u70e6\u3002<\/p>\n\n\n\n<p><strong>\u6240\u4ee5\u6211\u4eec\u54c1\u724c\u4eba\u505a\u60c5\u611f\u8425\u9500\u65f6\uff0c\u5343\u4e07\u4e0d\u80fd\u81ea\u6211\u611f\u52a8\uff0c\u5343\u4e07\u522b\u628a\u81ea\u5df1\u5f53\u6551\u4e16\u4e3b\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u8981\u77e5\u9053\uff0c\u54c1\u724c\u5b58\u5728\u7684\u610f\u4e49\uff0c\u5e76\u4e0d\u662f\u8981\u8bf4\u6559\u3001\u66f4\u4e0d\u662f\u53bb\u521b\u9020\u201c\u5197\u4f59\u800c\u65e0\u5173\u201d\u7684\u60c5\u611f\u4ef7\u503c\uff0c\u54c1\u724c\u771f\u6b63\u8981\u505a\u7684\u4e8b\uff0c\u9996\u5148\u662f\u8981\u53bb\u5c0a\u91cd\u7528\u6237\u57fa\u672c\u7684\u9700\u6c42\uff0c\u5c0a\u91cd\u7528\u6237\u57fa\u672c\u7684\u95ee\u9898\uff0c\u5c0a\u91cd\u7528\u6237\u81ea\u5df1\u7684\u60c5\u611f\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u65b9\u8d4b\u4e88\u7528\u6237\u7684\u60c5\u611f\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u5982\u679c\u6211\u4eec\u628a\u54c1\u724c\u5f53\u6210\u4e00\u4e2a\u81ea\u4e0a\u800c\u4e0b\u3001\u9ad8\u9ad8\u5728\u4e0a\u7684\u89d2\u8272\uff0c\u6bcf\u5929\u5bf9\u7528\u6237\u8fdb\u884c\u8bf4\u6559\uff0c\u90a3\u53ea\u4f1a\u5f15\u8d77\u7528\u6237\u5bf9\u54c1\u724c\u7684\u65e0\u611f\u3001\u751a\u81f3\u53cd\u611f\u3002<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u5fc3\u91cc\u7684\u53cd\u611f\u53ef\u80fd\u5728\u521d\u6b21\u53cd\u9988\u4e0d\u5230\u54c1\u724c\u9500\u552e\u7aef\uff0c\u4f46\u662f\u957f\u4e45\u79ef\u7d2f\u7684\u53cd\u611f\uff0c\u6f5c\u79fb\u9ed8\u5316\u5f53\u4e2d\u5c31\u4f1a\u8ba9\u7528\u6237\u6e10\u6e10\u7684\u8fdc\u79bb\u6211\u4eec\u7684\u54c1\u724c\u3002\u4e00\u65e6\u8fdc\u79bb\uff0c\u6211\u4eec\u7684\u54c1\u724c\u5fc3\u667a\u663e\u8457\u6027\u5c31\u65e0\u4ece\u8c08\u8d77\uff0c\u54c1\u724c\u7684\u9500\u91cf\u4e5f\u81ea\u7136\u5c31\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n\n\n\n<p><strong>\u66f4\u53ef\u6015\u7684\u540e\u679c\u662f\uff0c\u7ade\u4e89\u5bf9\u624b\u54c1\u724c\u5728\u79ef\u7d2f\u54c1\u724c\u8d44\u4ea7\uff0c\u6211\u4eec\u7684\u54c1\u724c\u5374\u5728\u62fc\u547d\u79ef\u7d2f\u54c1\u724c\u53cd\u611f\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd8\u6709\u4e00\u7c7b\u54c1\u724c\u559c\u6b22\u53bb\u505a\u4e00\u4e9b\u5c0f\u4f17\u60c5\u611f\u3002\u6240\u8c13\u201c\u5c0f\u4f17\u60c5\u611f\u201d\u5c31\u662f\u6307\u54c1\u724c\u5185\u90e8\u4eba\u81ea\u5df1\u75f4\u8ff7\u7684\u60c5\u611f\uff0c\u4f46\u5176\u4ed6\u666e\u7f57\u5927\u4f17\u6839\u672c\u5c31\u611f\u53d7\u4e0d\u5230\u7684\u60c5\u611f\u3002\u5e38\u89c1\u4e8e\u4e00\u4e9b\u8bbe\u8ba1\u5e08\u54c1\u724c\uff0c\u4e00\u4e9b\u6240\u8c13\u7684\u5c0f\u4f17\u54c1\u724c\uff0c\u6700\u8fd1\u884c\u4e1a\u91cc\u975e\u5e38\u6d41\u884c\u7684\u9999\u6c34\u9999\u6c1b\u7c7b\u7684\u54c1\u724c\u4e5f\u6bd4\u8f83\u75f4\u8ff7\u8fd9\u7c7b\u8131\u79bb\u771f\u5b9e\u7528\u6237\u7684\u60c5\u611f\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u751a\u81f3\uff0c\u6700\u8fd1\u5feb\u901f\u6d88\u8d39\u54c1\u9886\u57df\u5f53\u4e2d\u4e5f\u51fa\u73b0\u4e86\u4e00\u79cd\u83ab\u540d\u5176\u5999\u7684\u60c5\u611f\u8425\u9500\uff0c\u6bd4\u5982\u53f7\u79f0\u81ea\u5df1\u662f\u201cXX\u5976\u65b0\u9752\u5e74\u201d\uff0c\u6d77\u62a5\u653e\u5728\u7535\u68af\u5e7f\u544a\u5f53\u4e2d\uff0c\u8fde\u5976\u90fd\u770b\u4e0d\u5230\uff0c\u7528\u6237\u4eec\u538b\u6839\u5c31\u81ea\u52a8\u5ffd\u7565\u8fd9\u4e2a\u83ab\u540d\u5176\u5999\u4e00\u5806\u5b57\u7684\u81ea\u55e8\u5e7f\u544a\uff0c\u538b\u6839\u4e0d\u77e5\u9053\u8fd9\u662f\u4e2a\u5356\u5976\u7684\u3002\u8fd9\u79cd\u5e7f\u544a\u5176\u5b9e\u662f\u975e\u5e38\u8ba9\u4eba\u62c5\u5fc3\u7684\uff0c\u5b58\u5728\u5927\u91cf\u7684\u9884\u7b97\u6d6a\u8d39\uff0c\u53ea\u662f\u6211\u4eec\u54c1\u724c\u4eba\u7684\u81ea\u6211\u611f\u52a8\uff0c\u6d6a\u8d39\u521b\u59cb\u4eba\u548c\u6295\u8d44\u4eba\u7684\u94b1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">06 \u60c5\u611f\u8425\u9500\u7684\u201c\u79d1\u5b66\u59ff\u52bf\u201d<\/h2>\n\n\n\n<p>\u60c5\u611f\u8425\u9500\u5230\u5e95\u4ee5\u4ec0\u4e48\u6837\u7684\u59ff\u6001\u6765\u505a\u4f1a\u66f4\u597d\uff1f<\/p>\n\n\n\n<p><strong>\u9996\u5148\u662f\u89c6\u89d2\u7684\u9009\u62e9\u3002<\/strong>\u8fd9\u91cc\u5c31\u6d89\u53ca\u5230\u54c1\u724c\u89c6\u89d2\u548c\u81ea\u6211\u7528\u6237\u89c6\u89d2\u8fd9\u4e24\u4e2a\u8bdd\u9898\u3002\u5982\u679c\u4f60\u662f\u4ee5\u54c1\u724c\u89c6\u89d2\u53bb\u505a\u60c5\u611f\u8425\u9500\uff0c\u5927\u6982\u7387\u4f60\u4f1a\u505a\u6210\u81ea\u55e8\u578b\u5e7f\u544a\u3002\u5982\u679c\u4f60\u4ee5\u7528\u6237\u89c6\u89d2\u5927\u6982\u7387\uff0c\u81f3\u5c11\u4e0d\u4f1a\u505a\u9519\u3002<\/p>\n\n\n\n<p><strong>\u5176\u6b21\uff0c\u8981\u56de\u5230\u54c1\u724c\u7b56\u7565\u7684\u672c\u8eab\u3002<\/strong>\u54c1\u724c\u5230\u5e95\u60f3\u901a\u8fc7\u8fd9\u4e2a\u60c5\u611f\u8425\u9500Campaign\u53bb\u89e6\u8fbe\u4ec0\u4e48\u6837\u7684\u4eba\u7fa4\uff1f\u8fbe\u5230\u4ec0\u4e48\u6837\u7684\u76ee\u7684\uff1f\u5982\u679c\u6ca1\u6709\u7b56\u7565\u548c\u76ee\u7684\uff0c\u7eaf\u7cb9\u53ea\u662f\u4e3a\u4e86\u60c5\u611f\u800c\u505a\u60c5\u611f\u8425\u9500\uff0c\u90a3\u4e48\u5927\u6982\u7387\u5728\u778e\u82b1\u8001\u677f\u94b1\u3001\u6d6a\u8d39\u6295\u8d44\u4eba\u94b1\uff0c\u5f53\u7136\u6d6a\u8d39\u9884\u7b97\u4e5f\u5c31\u4ee3\u8868\u7740\u5168\u4f01\u4e1a\u6240\u6709\u4eba\u6536\u76ca\u5c31\u4f1a\u53d7\u5230\u5f71\u54cd\uff0c\u4e5f\u662f\u6d6a\u8d39\u5927\u5bb6\u7684\u94b1\u3002<\/p>\n\n\n\n<p><strong>\u603b\u4e4b\uff0c\u5f88\u591a\u6211\u4eec\u5728\u5b9e\u6218\u5f53\u4e2d\u7ea0\u7ed3\u7684\u95ee\u9898\uff0c\u5176\u5b9e\u56de\u5230\u7528\u6237\u89d2\u5ea6\u601d\u8003\u5c31\u80fd\u89e3\u51b3\u6389\u5927\u534a\u3002<\/strong><\/p>\n\n\n\n<p>\u56de\u5230\u7528\u6237\u89d2\u5ea6\u53bb\u601d\u8003\u6211\u4eec\u7684\u54c1\u724c\u4ef7\u503c\u627f\u8bfa\u662f\u5426\u5fc5\u987b\u8981\u901a\u8fc7\u60c5\u611f\u8425\u9500\u53bb\u4f20\u8fbe\uff0c \u5982\u679c\u5fc5\u987b\u8981\u901a\u8fc7\u60c5\u611f\u8425\u9500\u53bb\u4f20\u8fbe\uff0c\u90a3\u4e48\u5c31\u9700\u8981\u57fa\u4e8e\u7528\u6237\u89c6\u89d2\uff0c\u5951\u5408\u54c1\u724c\u7b56\u7565\uff0c\u9009\u62e9\u4e00\u4e2a\u6700\u8d34\u8fd1\u7528\u6237\u7684\u8868\u8fbe\u65b9\u5f0f\uff0c\u4e0d\u8981\u81ea\u5df1\u53bb\u81ea\u521b\u4e00\u79cd\u8868\u8fbe\u65b9\u5f0f\uff0c\u5c3d\u91cf\u53bb\u7528\u6237\u559c\u6b22\u7528\u6237\u81ea\u5df1\u8bf4\u7684\u8bdd\u53bb\u8868\u8fbe\uff0c\u800c\u4e0d\u8981\u4ee5\u4e00\u4e2a\u65c1\u89c2\u8005\u7b2c\u4e09\u65b9\u7684\u8eab\u4efd\u6765\u53bb\u5bf9\u7528\u6237\u8bf4\u8bdd\uff0c\u8fd9\u6837\u53c8\u4f1a\u9677\u5165\u5230\u54c1\u724c\u89c6\u89d2\uff0c\u8ba9\u7528\u6237\u89c9\u5f97\u81ea\u5df1\u662f\u88ab\u5077\u7aa5\u7684\uff0c\u81ea\u5df1\u662f\u88ab\u76d1\u89c6\u7684\uff0c\u81ea\u5df1\u662f\u88ab\u8bf4\u6559\u7684\u3002\u54c1\u724c\u505a\u4efb\u4f55\u7684\u8425\u9500\u5185\u5bb9\u8f93\u51fa\uff0c\u4e00\u5b9a\u8981\u8003\u8651\u6211\u4eec\u81ea\u5df1\u7684\u54c1\u724c\u76ee\u7684\u3001\u54c1\u724c\u7b56\u7565\uff0c\u9009\u62e9\u5408\u9002\u7684\u3001\u7701\u94b1\u7684\u3001\u4ee5\u53ca\u4e0d\u8981\u81ea\u8bf4\u81ea\u8bdd\u7684\u65b9\u5f0f\u6765\u8f93\u51fa\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u521a\u521a\u8fc7\u53bb\u7684\u6bcd\u4eb2\u8282\uff0c\u6709\u4e0d\u5c11\u521b\u59cb\u4eba\u53d1\u8fc7\u6765\u4e00\u4e9b\u884c\u4e1a\u91cc\u6bcd\u4eb2\u8282\u60c5\u611f\u8425\u9500\u6848\u4f8b\uff0c\u54a8\u8be2\u9ea6\u9752Mandy@HBG\u9662\u957f\u7684\u5efa\u8bae\uff0c\u521b\u59cb\u4eba\u81ea\u5df1\u53cd\u9988\u662f\u89c9\u5f97\u5343\u7bc7\u4e00\u5f8b\u3001\u81ea\u6211\u611f\u52a8\uff0c\u4f46\u53c8\u4e0d\u77e5\u9053\u5982\u4f55\u53bb\u62c6\u89e3\u91cc\u9762\u7684\u5e95\u5c42\u903b\u8f91\uff0c\u2026<\/p>\n","protected":false},"author":2,"featured_media":68151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[675,1815,4871,4703],"special":[],"class_list":["post-68173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-675","tag-1815","tag-4871","tag-mandy","entry"],"views":57537,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=68173"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/68151"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=68173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=68173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=68173"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=68173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}