\u589e\u957f\u8425\u9500<\/a><\/span>\u7ecf\u7406\uff09\u3002\u6574\u4e2aGrowth Team\u662f\u5728\u53bb\u5e74\u4e5d\u6708\u81f3\u5341\u6708\u521b\u5efa\u7684\uff0c\u589e\u957f\u8425\u9500\uff08Growth Marketing\uff09\u662f\u5176\u4e2d\u4e00\u4e2a\u5206\u652f\uff0c\u6574\u4e2a\u7ec4\u4e5f\u662f\u6bd4\u8f83\u65b0\u7684\u7ec4\uff0c\u5979\u662f\u6574\u4e2a\u7ec4\u7684\u7b2c\u4e8c\u540d\u5458\u5de5\u3002<\/p>\n\n\n\n\u4e0b\u9762\u5c31\u8ba9\u6211\u4eec\u770b\u770bDanica\u5e73\u65e5\u91cc\u7684\u5de5\u4f5c\u5185\u5bb9\uff0c\u4ee5\u53ca\u5979\u7684\u589e\u957f\u8425\u9500\u804c\u4e1a\u5386\u7a0b\u5427\uff01<\/p>\n\n\n\n
Roblox\u7684\u589e\u957f\u8425\u9500\u7ecf\u7406\u65e5\u5e38\u5de5\u4f5c<\/h2>\n\n\n\n
Roblox\u8fd9\u5bb6\u516c\u53f8\u5df2\u7ecf\u6210\u7acb\u670910\u5e74\u4ee5\u4e0a\uff0c\u6240\u4ee5\u6574\u4e2a\u516c\u53f8\u7684\u6570\u636e\u7ba1\u9053\u548c\u7cfb\u7edf\u4f1a\u4f20\u7edf\u4e00\u4e9b\uff0cRoblox\u4e5f\u662f\u5728\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u624d\u5f00\u59cb\u6ce8\u91cd\u6570\u636e\u8fd9\u4e00\u5757\uff0c\u6240\u4ee5\u6574\u4e2a\u6570\u636e\u7ba1\u9053\u8fd8\u6709\u6570\u636e\u7ed3\u6784\u9700\u8981\u4ece\u5934\u5f00\u59cb\u505a\u3002\u53e6\u5916\u589e\u957f\u8425\u9500\u6574\u4e2a\u7ec4\u90fd\u662f\u65b0\u521b\u5efa\u7684\uff0c\u6240\u4ee5\u4e5f\u90fd\u662f\u8981\u4ece\u5934\u5f00\u59cb\u505a\u8d77\u3002\u6211\u8001\u677f\u5f53\u521d\u96c7\u6211\u4e3b\u8981\u7684\u539f\u56e0\u662f\u6211\u6709\u6570\u636e\u79d1\u5b66\u7684\u80cc\u666f\uff0c\u6240\u4ee5\u53ef\u4ee5\u5f88\u597d\u5730\u8ddf\u6570\u636e\u79d1\u5b66\u548c\u6570\u636e\u5de5\u7a0b\u7684\u7ec4\u6765\u4ea4\u6d41\u5408\u4f5c\uff0c\u6765\u5904\u7406\u8fd9\u4e9b\u57fa\u7840\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n
\u76ee\u524d\u6765\u8bf4\u6211\u4eec\u7684\u65e5\u5e38\u5de5\u4f5c\u9664\u4e86\u9a71\u52a8\u589e\u957f\u8425\u9500\u7684\u7b56\u7565\u5916\u5c31\u662f\u5efa\u7acb\u56e2\u961f\u57fa\u7840\uff0c\u6bd4\u5982\u8bf4\u642d\u5efa\u83b7\u53d6\u7528\u6237\u7684\u7ba1\u9053\uff0c\u600e\u4e48\u8ddf\u6211\u4eec\u7684\u5de5\u7a0b\u5e08\uff0c\u6570\u636e\u79d1\u5b66\u5bb6\u548c\u4ea7\u54c1\u7ecf\u7406\u6c9f\u901a\uff0c\u53bb\u5438\u5f15\u7528\u6237\uff0c\u600e\u4e48\u53bb\u63d0\u5347\u7528\u6237\u7684\u4ef7\u503c\uff0c\u6216\u8005\u5982\u4f55\u8ba9\u7528\u6237\u56de\u5230\u6211\u4eec\u7684\u5e73\u53f0\uff0c\u6240\u4ee5\u6211\u4eec\u6709\u6d4b\u8bd5\u5f88\u591a\u76f8\u5173\u7684\u8425\u9500\u6d3b\u52a8\u53bb\u89e3\u51b3\u8fd9\u4e9b\u56f0\u60d1\u3002\u8ddf\u5a92\u4ecb\u8d2d\u4e70\u76f8\u6bd4\u7684\u8bdd\uff0c\u6211\u4eec\u8ddfGrowth Team\u548cProduct Team\u5408\u4f5c\u7684\u4f1a\u66f4\u7d27\u5bc6\u4e9b\uff0c\u4e5f\u6709\u4ea7\u54c1\u8425\u9500\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n
\u4ece\u8425\u9500\u4e13\u5458\uff0c\u5230\u6570\u636e\u79d1\u5b66\u5bb6\uff0c\u518d\u5230\u589e\u957f\u8425\u9500\u7ecf\u7406\uff0c\u5982\u4f55\u505a\u804c\u4e1a\u9009\u62e9\uff1f<\/h2>\n\n\n\n
\u6211\u521a\u6bd5\u4e1a\u7684\u65f6\u5019\u6700\u5148\u5f00\u59cb\u63a5\u89e6\u7684\u662f\u5e7f\u544a\u3002\u5927\u5b66\u7684\u65f6\u5019\u662f\u5728\u7535\u53f0\u5b9e\u4e60\u8fc7\uff0c\u8981\u5b66\u4f1a\u5982\u4f55\u8bbe\u8ba1\u5e7f\u544a\uff0c\u8ba9\u4eba\u4e0d\u4f1a\u89c9\u5f97\u538c\u70e6\u7684\u540c\u65f6\u66f4\u52a0\u5438\u5f15\u4eba\u3002\u6bd5\u4e1a\u4e4b\u540e\u627e\u5230\u4e00\u4efd\u5728\u793e\u4ea4\u5a92\u4f53\u516c\u53f8\u5b9e\u4e60\u7684\u673a\u4f1a\uff0c\u505a\u8425\u9500\u4e13\u5458\uff08Marketing Specilist\uff09\u3002<\/p>\n\n\n\n
\u57282016\u5e74\u7684\u65f6\u5019\u6162\u6162\u63a5\u89e6\u5230\u4ec0\u4e48\u662f\u5e7f\u544aDSP\uff08Demand Side Platform\uff09\uff0c\u4ec0\u4e48\u662f\u5728\u7ebf\u5e7f\u544a\u8054\u76df\uff08Ad Network\uff09\uff0c\u4e8e\u662f\u5c31\u60f3\u6df1\u5ea6\u5b66\u4e60\u4e00\u4e0b\u5a92\u4ecb\u91c7\u8d2d\uff08Media Buying\uff09\u548c\u6218\u7565\u91c7\u8d2d\uff08Buying Strategy\uff09\uff0c\u4e8e\u662f\u5c31\u53bb\u4e86\u4e00\u5bb6\u4e92\u8054\u7f51\u5e7f\u544a\u516c\u53f8\u505a\u5b9a\u4ef7\u5206\u6790\uff08Pricing analysis\uff09\u53bb\u4e86\u89e3\u5982\u4f55\u5408\u7406\u5730\u5b9a\u4ef7\u3002\u5728\u90a3\u91cc\u5de5\u4f5c\u7684\u65f6\u5019\u5c31\u5f88\u597d\u5947\u7532\u65b9\u516c\u53f8\u662f\u5982\u4f55\u53bb\u9009\u62e9\u6295\u653e\u5e7f\u544a\u7684\u5730\u70b9\uff0c\u600e\u4e48\u53bb\u9009\u62e9\u5e7f\u544a\u7684\u5185\u5bb9\uff0c\u600e\u4e48\u53bb\u5b9a\u4f4d\u89c2\u4f17\uff0c\u6240\u4ee5\u6211\u5c31\u52a0\u5165\u4e86\u4e00\u5bb6\u6e38\u620f\u516c\u53f8\u6765\u505a\u7532\u65b9\u3002<\/p>\n\n\n\n
\u90a3\u65f6\u5019\u6211\u5e76\u4e0d\u61c2\u4ec0\u4e48\u662f\u589e\u957f\u8425\u9500\uff0c\u4ec0\u4e48\u662f\u5a92\u4ecb\u91c7\u8d2d\uff0c\u5b8c\u5168\u662f\u62b1\u7740\u5b66\u4e60\u7684\u5fc3\u6001\u53bb\u9762\u8bd5\u3002\u5c31\u662f\u8fd9\u6837\u5b50\u7684\u673a\u7f18\u5de7\u5408\uff0c\u6211\u6700\u540e\u8e0f\u5165\u5230\u4e86\u589e\u957f\u8425\u9500\u8fd9\u4e2a\u884c\u4e1a\u3002\u671f\u95f4\u4e5f\u60f3\u8981\u591a\u5b66\u4e60\u4e00\u4e9b\u8ddf\u7b97\u6cd5\u76f8\u5173\u7684\u77e5\u8bc6\uff0c\u60f3\u4e86\u89e3\u673a\u5668\u5b66\u4e60\uff08Machine Learning\uff09\u7684\u80cc\u540e\u662f\u600e\u4e48\u8fd0\u4f5c\u7684\uff0c\u4f46\u662f\u505a\u4e86\u6570\u636e\u79d1\u5b66\u5bb6\u4e4b\u540e\u53d1\u73b0\uff0c\u6570\u636e\u79d1\u5b66\u5bb6\u53ea\u80fd\u7ed9\u51b3\u7b56\u8005\u5efa\u8bae\uff0c\u771f\u6b63\u505a\u51b3\u7b56\u7684\u4eba\u8fd8\u662f\u589e\u957f\u8425\u9500\u7ecf\u7406\uff08Growth Marketing Manager\uff09\uff0c\u6240\u4ee5\u6211\u53c8\u8df3\u56de\u6765\u505a\u589e\u957f\u8425\u9500\u8fd9\u4e00\u5757\u3002<\/p>\n\n\n\n
\u589e\u957f\u8425\u9500\u9700\u8981\u5177\u5907\u54ea\u4e9b\u8f6f\u6280\u80fd\u548c\u786c\u6280\u80fd\uff1f<\/h2>\n\n\n\n
\u589e\u957f\u8425\u9500\u5176\u4e2d\u4e00\u4e2a\u8f6f\u6280\u80fd\u662f\u6c9f\u901a\u80fd\u529b\u3002\u5b66\u4f1a\u5411\u975e\u884c\u4e1a\u5185\u7684\u4eba\u89e3\u91ca\u6211\u7684\u60f3\u6cd5\uff0c\u8868\u8fbe\u6211\u7684\u89c2\u70b9\uff0c\u56e0\u4e3a\u6211\u4eec\u9700\u8981\u548c\u5de5\u7a0b\u5e08\uff0c\u51b3\u7b56\u8005\uff0c\u751a\u81f3\u662f\u548c\u7ba1\u7406\u5c42\u6c9f\u901a\uff0c\u4ed6\u4eec\u5e76\u4e0d\u4e86\u89e3\u589e\u957f\u8425\u9500\u8fd9\u4e00\u884c\u4e1a\u5185\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u6c9f\u901a\u80fd\u529b\u5728\u8fd9\u91cc\u5c31\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n
\u53e6\u4e00\u4e2a\u8f6f\u6280\u80fd\u662f\u8de8\u90e8\u95e8\u80fd\u529b\uff08cross-functional\uff09\u3002\u6211\u4eec\u9700\u8981\u548c\u5f88\u591a\u5176\u4ed6\u7684\u7ec4\u6765\u5171\u540c\u534f\u4f5c\uff0c\u6bd4\u5982\u4e86\u89e3\u4e3a\u4ec0\u4e48\u8981\u505a\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4ea7\u54c1\u7684\u5356\u70b9\u662f\u4ec0\u4e48\u3002\u5bf9\u4e8e\u6211\u4eec\u4e0d\u662f\u5f88\u61c2\u6280\u672f\u7684\u4eba\u5458\uff0c\u5728\u54ea\u91cc\u80fd\u591f\u63d0\u53d6\u5230\u6211\u4eec\u60f3\u8981\u7684\u8868\u683c\uff0c\u5982\u4f55\u53bb\u63d0\u53d6\u76f8\u5173\u7684\u6570\u636e\uff0c\u8fd9\u4e9b\u4e1c\u897f\u662f\u9700\u8981\u81ea\u5df1\u6709\u8de8\u6280\u80fd\u7684\u80fd\u529b\u53bb\u4e86\u89e3\u3002<\/p>\n\n\n\n
\u589e\u957f\u8425\u9500\u6bd4\u8f83\u504f\u5411\u4e8e\u6570\u636e\u77e5\u60c5\uff08data-informed\uff09\u800c\u975e\u6570\u636e\u9a71\u52a8\uff08data-driven\uff09\uff0c\u662f\u9700\u8981\u77e5\u9053\u5982\u4f55\u53bb\u63d0\u53d6\u4e00\u4e9b\u76f8\u5173\u7684\u6570\u636e\uff0c\u6240\u4ee5\u9700\u8981SQL\uff0cExcel\uff0c\u6216\u8005Hive\u4e4b\u7c7b\u7684\u6570\u636e\u63d0\u53d6\u7684\u6280\u80fd\uff0c\u53e6\u5916\u8fd8\u9700\u8981\u5177\u5907\u4e00\u4e2a\u5206\u6790\u5f0f\u7684\u601d\u7ef4\uff0c\u4e0d\u8fc7\u8fd9\u4e9b\u662f\u9700\u8981\u4e00\u4e9b\u77e5\u8bc6\u6c89\u6dc0\u548c\u7ecf\u9a8c\u7684\u3002<\/p>\n\n\n\n
\u6570\u636e\u5728\u589e\u957f\u8425\u9500\u91cc\u5360\u7684\u6bd4\u91cd\u662f\u591a\u5c11\uff1f<\/h2>\n\n\n\n
\u5bf9\u4e8e\u589e\u957f\u8425\u9500\uff0c\u6570\u636e\u5360\u7684\u6bd4\u91cd\u572830%\u5de6\u53f3\u3002\u5f88\u591a\u7684\u51b3\u7b56\u662f\u57fa\u4e8e\u5448\u73b0\u5728\u9762\u524d\u7684\u6570\u636e\uff0c\u6bd4\u5982\u54ea\u4e9bcampaign\u8dd1\u5f97\u597d\u54ea\u4e9bcampaign\u8dd1\u5f97\u4e0d\u597d\uff0c\u4e00\u773c\u5c31\u80fd\u770b\u51fa\u6765\uff0c\u4f46\u662f\u4f60\u8981\u61c2\u5f97\u53bb\u770b\u67d0\u4e00\u4e2a\u6307\u6807\uff08Metric\uff09\uff0c\u76ee\u524d\u5f88\u591a\u4eba\u5728\u505a\u589e\u957f\u8425\u9500\u7684\u65f6\u5019\u770b\u7684\u662fROAS\uff08Return on Ad Spent\uff09\u3002<\/p>\n\n\n\n
\u4ecebusiness\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u6211\u4eec\u73b0\u5728business\u8981\u589e\u957f\u7684\u662f\u6708\u6d3b\u8dc3\u7528\u6237\uff08Monthly Active Users\uff0cMAU\uff09\uff0c\u4f46\u4ece\u66f4\u9ad8\u5c42\u9762\u6765\u8bf4\uff0c\u9700\u8981\u5b9e\u73b0\u7528\u6237\u7559\u5b58\u7684\u589e\u957f\uff0c\u5982\u679c\u8fd9\u4e2a\u65f6\u5019\u83b7\u53d6\u5230\u7684\u7528\u6237\u662f\u80fd\u591f\u5e26\u6765\u9ad8\u56de\u62a5\u7684\u7528\u6237\uff0c\u90a3\u4e48\u4ed6\u4e0d\u4e00\u5b9a\u80fd\u591f\u63d0\u4f9b\u6700\u9ad8\u7684ROAS\u3002<\/p>\n\n\n\n
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\u589e\u957f\u8425\u9500\u7684\u8de8\u884c\u4e1a\u666e\u9002\u6027<\/h2>\n\n\n\n
\u5982\u679c\u4f60\u5728\u67d0\u4e00\u884c\u505a\u5f97\u597d\u7684\u8bdd\uff0c\u4f60\u505a\u522b\u7684\u6295\u653e\u90fd\u662f\u6ca1\u6709\u95ee\u9898\u7684\uff0c\u8fd9\u4e9b\u516c\u53f8\u4e5f\u4f1a\u76f8\u4fe1\u522b\u7684\u516c\u53f8\u6765\u5e2e\u5b83\u505a\u589e\u957f\u3002\u5176\u5b9e\u6211\u4e4b\u524d\u5728\u6e38\u620f\u884c\u4e1a\u505a\u7684\u65f6\u5019\uff0c\u90a3\u5bb6\u516c\u53f8\u4e0d\u5355\u5355\u53ea\u662f\u505a\u6e38\u620f\uff0c\u53ea\u5e2e\u672c\u516c\u53f8\u505a\u589e\u957f\u8425\u9500\uff0c\u6211\u4eec\u5176\u5b9e\u8fd8\u63a5\u4e86\u5176\u4ed6\u5ba2\u6237\u7684\u6295\u653e\uff0c\u6bd4\u5982\u8bf4Airbnb\uff0cYahoo\uff0cLyft\uff0c\u6211\u90fd\u6709\u5e2e\u4ed6\u4eec\u505a\u8fc7\u7528\u6237\u83b7\u53d6\u7684\u589e\u957f\u3002<\/p>\n\n\n\n
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\u4ea7\u54c1\u8425\u9500\u7ecf\u7406\uff08Product Marketing Manager\uff09\u548c\u589e\u957f\u8425\u9500\u7ecf\u7406\uff08GrowthMarketing Manager\uff09\u7684\u5f02\u540c\u70b9<\/h2>\n\n\n\n
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\u63a8\u8350\u4e66\u7c4d<\/h2>\n\n\n\n
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