{"id":68462,"date":"2022-05-13T18:58:03","date_gmt":"2022-05-13T10:58:03","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68462"},"modified":"2022-05-13T18:58:04","modified_gmt":"2022-05-13T10:58:04","slug":"%e5%a6%82%e4%bd%95%e7%94%a8aarrr%e6%a8%a1%e5%9e%8b%e8%bf%90%e8%90%a5%e5%be%ae%e4%bf%a1%e5%85%ac%e4%bc%97%e5%8f%b7","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/68462.html","title":{"rendered":"\u5982\u4f55\u7528AARRR\u6a21\u578b\u8fd0\u8425\u5fae\u4fe1\u516c\u4f17\u53f7"},"content":{"rendered":"\n<p><strong>\u9002\u7528\u573a\u666f\uff1a<\/strong>\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f\u00a0\u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b<\/p>\n\n\n\n<p>\u9488\u5bf9\u4ea7\u54c1\u548c\u7528\u6237\uff0c\u8bbe\u8ba1\u4e00\u5957<strong>\u53ef\u5faa\u73af\u88c2\u53d8\u7684\u4f53\u7cfb<\/strong>\uff0c\u8ba9\u7528\u6237\u770b\u5230\u5c31\u60f3\u6765\uff0c\u6765\u4e86\u5c31\u60f3\u7559\uff0c\u7559\u4e0b\u5c31\u60f3\u4ed8\u8d39\uff0c\u4ed8\u8d39\u540e\u8fd8\u60f3\u9080\u8bf7\u670b\u53cb\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u83b7\u53d6\u7528\u6237\uff08Acquisition\uff09\uff1a<\/strong>\u7528\u6237\u5982\u4f55\u627e\u5230\u6211\u4eec\uff1f<\/li><li><strong>\u6fc0\u6d3b\u7528\u6237\uff08Activation\uff09\uff1a<\/strong>\u7528\u6237\u7684\u9996\u6b21\u4f53\u9a8c\u5982\u4f55\uff1f<\/li><li><strong>\u63d0\u9ad8\u7559\u5b58\uff08Retention\uff09\uff1a<\/strong>\u7528\u6237\u4f1a\u56de\u6765\u5417\uff1f<\/li><li><strong>\u589e\u52a0\u6536\u5165\uff08Revenue\uff09\uff1a<\/strong>\u5982\u4f55\u8d5a\u5230\u66f4\u591a\u94b1\uff1f<\/li><li><strong>\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff08Refer\uff09\uff1a<\/strong>\u7528\u6237\u4f1a\u544a\u8bc9\u5176\u4ed6\u4eba\u5417\uff1f<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"624\" height=\"326\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/image-106.png\" alt=\"\" class=\"wp-image-68463\"\/><\/figure>\n\n\n\n<p><strong>\u8425\u9500\u5e94\u7528\uff1a<\/strong><\/p>\n\n\n\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%be%ae%e4%bf%a1%e5%85%ac%e4%bc%97%e5%8f%b7\" title=\"\u5fae\u4fe1\u516c\u4f17\u53f7\" target=\"_blank\">\u5fae\u4fe1\u516c\u4f17\u53f7<\/a><\/span>\u5df2\u7ecf\u7edd\u5927\u591a\u6570\u4f01\u4e1a\u7684\u79fb\u52a8\u5fae\u5b98\u7f51\uff0c\u751a\u81f3\u6210\u4e3aB2B\u4f01\u4e1a\u7684\u79c1\u57df\u6d41\u91cf\u7684\u9635\u5730\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u5982\u4f55\u8fd0\u8425\u597d\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u4ece\u800c\u5b9e\u73b0\u83b7\u5ba2\u548c\u8f6c\u5316\u7684\u8425\u9500\u76ee\u6807\u5417\uff1f<\/p>\n\n\n\n<p>\u9732\u897f\u59d0\u63a8\u8350\u4f60\u4e0d\u59a8\u7528<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr%e6%a8%a1%e5%9e%8b\" title=\"AARRR\u6a21\u578b\" target=\"_blank\">AARRR\u6a21\u578b<\/a><\/span>\u7cbe\u5fc3\u8fd0\u8425\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a<\/p>\n\n\n\n<p><strong>\u83b7\u53d6\u7528\u6237\uff08<\/strong><strong>Acquisition\uff09\uff1a<\/strong>\u5982\u679c\u6211\u4eec\u8425\u9500\u4eba\u786e\u5b9a\u4e86\u4ee5\u516c\u4f17\u53f7\u4f5c\u4e3a\u83b7\u5ba2\u7684\u4e3b\u9635\u5730\uff0c\u90a3\u4e48\u5728\u6d89\u53ca\u5230\u7684\u6f5c\u5ba2\u89e6\u70b9\u548c\u6e20\u9053\u4e0a\uff0c\u5c31\u8981\u60f3\u65b9\u8bbe\u6cd5\u690d\u5165\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u4e8c\u7ef4\u7801\uff0c\u7136\u540e\u5f15\u5bfc\u6f5c\u5ba2\u626b\u7801\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u7ebf\u4e0b\u7684\u5c55\u4f1a\uff0c\u4f1a\u8bae\u53ca\u5ba3\u4f20\u6d77\u62a5\u548c\u6613\u62c9\u5b9d\uff0c\u4e43\u81f3\u4ea7\u54c1\u7684\u5305\u88c5\u4e0a\u90fd\u53ef\u4ee5\u5370\u4e0a\u516c\u4f17\u53f7\u4e8c\u7ef4\u7801\uff1b<\/p>\n\n\n\n<p>\u7ebf\u4e0a\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8bbe\u8ba1\u5370\u6709\u516c\u4f17\u53f7\u4e8c\u7ef4\u7801\u7684\u7535\u5b50\u6d77\u62a5\uff0c\u901a\u8fc7\u8bbe\u8ba1\u4fc3\u9500\u6d3b\u52a8\u548c\u65b0\u54c1\u4ecb\u7ecd\uff0c\u53d1\u5230\u670b\u53cb\u5708\uff0c\u5fae\u4fe1\u7fa4\uff0c\u4e43\u81f3\u6295\u653e\u670b\u53cb\u5708\u5e7f\u544a\u548c\u4fe1\u606f\u6d41\u5e7f\u544a\u7b49\u5f62\u5f0f\uff0c\u5f15\u5bfc\u6f5c\u5ba2\u5173\u6ce8\u516c\u4f17\u53f7\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u6d3b\u52a8\u8be6\u60c5\u548c\u4ea7\u54c1\u4fe1\u606f\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u6fc0\u6d3b\u7528\u6237\uff08<\/strong><strong>Activation\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u5728\u6fc0\u6d3b\u7528\u6237\u4e0a\uff0c\u90a3\u5c31\u8981\u53d1\u6325\u516c\u4f17\u53f7\u5185\u5bb9\u7684\u529f\u529b\u4e86\u3002<\/p>\n\n\n\n<p>\u9996\u5148,\u8981\u5728\u516c\u4f17\u53f7\u6807\u9898\u4e0a\u4e0b\u529f\u592b\uff0c\u7814\u7a76\u548c\u6f5c\u5ba2\u76f8\u5173\u6709\u7528\u7684\u8bdd\u9898\uff0c\u7136\u540e\u505a\u6210\u201c\u6807\u9898\u515a\u201d\uff0c\u5438\u5173\u6ce8\uff0c\u5f85\u6f5c\u5ba2\u70b9\u8fdb\u53bb\u540e\uff0c\u8981\u7ed9\u5e72\u8d27\u7ed9\u65b9\u6848\uff0c\u8ba9\u4ed6\u4eec\u83b7\u5f97\u611f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u518d\u80fd\u8bbe\u8ba1\u4e00\u4e9b\u6709\u5956\u4e92\u52a8\u6d3b\u52a8\uff0c\u4f8b\u5982\u8bc4\u8bba\u6709\u793c\uff0c\u8c03\u7814\u6709\u793c\uff0c\u70b9\u8d5e\u6709\u793c\u7b49\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u8fdb\u4e00\u6b65\u6fc0\u6d3b\u79cd\u5b50\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u63d0\u9ad8\u7559\u5b58\uff08<\/strong><strong>Retention\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u9664\u4e86\u5b9a\u671f\u63a8\u9001\u9ad8\u8d28\u91cf\u7684\u6587\u7ae0\uff0c\u8fd8\u53ef\u4ee5\u5b9a\u671f\u5f00\u5c55\u4e00\u4e9b\u79ef\u5206\u6709\u793c\u6216\u662f\u4f1a\u5458\u4f18\u60e0\u7684\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u589e\u52a0\u6536\u5165\uff08<\/strong><strong>Revenue\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u6709\u4eba\u8ba4\u4e3a\u53d1\u516c\u4f17\u53f7\u6587\u7ae0\u4e0d\u80fd\u5e26\u6765\u6536\u5165\uff0c\u90a3\u662f\u56e0\u4e3a\u4ed6\u4eec\u5728\u5199\u516c\u4f17\u53f7\u6587\u7ae0\u65f6\uff0c\u5c31\u5fd8\u8bb0\u4e86\u83b7\u5ba2\u8f6c\u5316\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u4ece\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u6765\u8bf4\uff0c\u516c\u4f17\u53f7\u6587\u7ae0\u5c31\u662f\u9500\u552e\u578b\u6587\u6848\uff0c\u90a3\u4e48\u5c31\u8981\u59cb\u7ec8\u7262\u8bb0\u5728\u6587\u7ae0\u4e2d\uff0c\u8425\u9020\u9500\u552e\u6c1b\u56f4\uff0c\u6fc0\u53d1\u8d2d\u4e70\u6b32\u671b\uff0c\u7136\u540e\u4fc3\u4f7f\u5ba2\u6237\u884c\u52a8\u3002\u5c24\u5176\u8981\u5728\u6587\u672b\u5f15\u5bfc\u884c\u52a8CTA, \u7ed9\u6f5c\u5ba2\u660e\u786e\u95ee\u8be2\uff0c\u7559\u8d44\u548c\u8d2d\u4e70\u7684\u4fe1\u606f\u901a\u8def\u3002\u4f8b\u5982\uff1a\u8bf7\u70b9\u51fb\u9605\u8bfb\u539f\u6587\uff0c\u7acb\u5373\u9884\u7ea6\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff08<\/strong><strong>Refer\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>\u8981\u60f3\u5ba2\u6237\u4e3b\u52a8\u8f6c\u53d1\uff0c\u5176\u6838\u5fc3\u8fd8\u662f\u8981\u516c\u4f17\u53f7\u7684\u5185\u5bb9\u6709\u7528\u6709\u6599\u6709\u8da3\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u57fa\u7840\u4e0a\uff0c\u5982\u679c\u6211\u4eec\u8425\u9500\u4eba\u518d\u8bbe\u7f6e\u4e00\u4e9b\u88c2\u53d8\u5206\u4eab\u7684\u673a\u5236\uff0c\u4f1a\u9526\u4e0a\u6dfb\u82b1\u3002\u4f8b\u5982\uff0c\u901a\u8fc7\u6587\u672b\u7684\u5c0f\u6e38\u620f\u53ec\u96c65\u4eba\u53c2\u4e0e\u5373\u53ef\u9886\u4f18\u60e0\u5238\uff0c\u6216\u662f\u5206\u4eab\u670b\u53cb\u5708\u5373\u53ef\u83b7\u5f97\u514d\u8d39\u7684\u884c\u4e1a\u767d\u76ae\u4e66\u7b49\u7b49\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9002\u7528\u573a\u666f\uff1a\u4e92\u8054\u7f51\u7528\u6237\u589e\u957f\u00a0\u7528\u6237\u8f6c\u6362\u6f0f\u6597\u6a21\u578b \u9488\u5bf9\u4ea7\u54c1\u548c\u7528\u6237\uff0c\u8bbe\u8ba1\u4e00\u5957\u53ef\u5faa\u73af\u88c2\u53d8\u7684\u4f53\u7cfb\uff0c\u8ba9\u7528\u6237\u770b\u5230\u5c31\u60f3\u6765\uff0c\u6765\u4e86\u5c31\u60f3\u7559\uff0c\u7559\u4e0b\u5c31\u60f3\u4ed8\u8d39\uff0c\u4ed8\u8d39\u540e\u8fd8\u60f3\u9080\u8bf7\u670b\u53cb\u3002 \u83b7\u53d6\u7528\u6237\uff08Acquisiti\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4130],"tags":[2306,1452,1266],"special":[],"class_list":{"0":"post-68462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-coo","7":"tag-aarrr","9":"tag-1266","10":"entry"},"views":99649,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=68462"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=68462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=68462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=68462"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=68462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}