{"id":68513,"date":"2022-05-15T11:39:08","date_gmt":"2022-05-15T03:39:08","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=68513"},"modified":"2022-05-15T11:41:53","modified_gmt":"2022-05-15T03:41:53","slug":"%e4%bb%80%e4%b9%88%e6%98%afplg","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/68513.html","title":{"rendered":"\u4ec0\u4e48\u662fPLG"},"content":{"rendered":"\n<p>\u5f53\u4e0b\uff0c\u4ea7\u54c1\u9886\u57df\u53c8\u6709\u4e00\u4e2a\u6bd4\u8f83\u6d41\u884c\u7684\u8bcd\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/plg\" title=\"PLG\" target=\"_blank\">PLG<\/a><\/span>\u201d\uff0c\u5b83\u7a76\u7adf\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u4e13\u6ce8\u4e8e\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u6218\u7565\u6709\u4ec0\u4e48\u65b0\u65b9\u6cd5\u3001\u65b0\u6a21\u5f0f\uff1f\u8bf7\u5927\u5bb6\u8ddf\u968f\u6211\u7684\u7814\u7a76\u7b14\u8bb0\u4e00\u8d77\u5b66\u4e60\u4e0b\u5427\uff01<\/p>\n\n\n\n<h2 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/794f95ee62204fdab3cdad1634eb9663.png\" alt=\"PLG \u7814\u7a76\u7b14\u8bb0\uff081\uff09\u201c\u4ec0\u4e48\u662fPLG\uff1f\u201d\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2\u3001\u53d1\u5c55\u53d8\u9769<\/h3>\n\n\n\n<p>\u4eba\u7c7b\u4f7f\u7528\u548c\u8d2d\u4e70\u8f6f\u4ef6\u7684\u65b9\u5f0f\u6b63\u5904\u5728\u5de8\u5927\u7684\u53d8\u9769\u4e4b\u4e2d\u3002<\/p>\n\n\n\n<p>10\u591a\u5e74\u524d\uff0cSalesforce \u63a8\u51fa\u4e91\u7aef\u8f6f\u4ef6\u670d\u52a1\uff08SAAS\uff09\u30022009\u5e74\uff0c\u82f9\u679c\u516c\u53f8\u901a\u8fc7iphone \u8ba9\u4eba\u4eec\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u4f7f\u7528\u7535\u5b50\u8bbe\u5907\u3002\u8fd1\u4e9b\u5e74\u6765\uff0c\u5e02\u573a\u4e0a\u5230\u5904\u90fd\u662f\u60f3\u6ee1\u8db3\u6240\u6709\u4eba\u4efb\u4f55\u9700\u6c42\u7684B2B 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class=\"wp-block-heading\">1\u3001ZOOM<\/h3>\n\n\n\n<p>ZOOM\uff0c\u76f8\u4fe1\u5f88\u591a\u4eba\u90fd\u77e5\u9053\u8fd9\u5bb6\u516c\u53f8\uff0c\u5728\u75ab\u60c5\u671f\u95f4\u5927\u653e\u5f02\u5f69\u3002\u4f5c\u4e3a\u4e00\u5bb6\u89c6\u9891\u4f1a\u8bae\u516c\u53f8\uff0c\u5e02\u503c\u4e00\u5ea6\u8fbe\u5230588\u4ebf\u7f8e\u91d1\uff0c\u5dc5\u5cf0\u65e5\u6d3b\u8fbe\u52303\u4ebf\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u6210\u7acb\u4e4b\u521d\uff0c\u4ed6\u4eec\u5e0c\u671b\u548c\u601d\u79d1\u3001\u5fae\u8f6f\u3001adobe\u3001citrix\u3001polycom\u7ade\u4e89\uff0c\u5f88\u96be\u60f3\u50cf\u4ed6\u4eec\u4f1a\u6210\u529f\u3002\u4f46\u57282013\u5e74\uff0c300\u4e07\u4eba\u4f7f\u7528\u8fc7\u4ed6\u4eec\u7684\u670d\u52a1\u30022014\u5e74\uff0c300\u4e07\u53d8\u6210\u4e863000\u4e07\u30022015\u5e74\uff0c\u4ed6\u4eec\u8fbe\u5230\u4e861\u4ebf\u7528\u6237\u30022019\u5e74\uff0c\u4ed6\u4eecIPO \u5e76\u8fbe\u5230159\u4ebf\u7f8e\u91d1\u5e02\u503c\u3002ZOOM \u7684CEO Eric Yuan \u66fe\u521b\u4e1a\u505a\u51fa\u4e86Webex 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class=\"wp-block-heading\">4\u3001\u84dd\u6e56<\/h3>\n\n\n\n<p>\u84dd\u6e56\u76f8\u4fe1\u5927\u5bb6\u4f1a\u5f88\u719f\u6089\uff0c\u4f5c\u4e3a\u4e00\u6b3e\u4ea7\u54c1\u8bbe\u8ba1\u534f\u4f5c\u5de5\u5177\uff0c2021\u5e745\u6708\u5b8c\u62105\u4ebf\u4eba\u6c11\u5e01C\u8f6e\u878d\u8d44\uff0c10\u6708\u5b8c\u621010\u4ebf\u4eba\u6c11\u5e01C+\u8f6e\u878d\u8d44\u3002\u8fd9\u8fc5\u731b\u7684\u878d\u8d44\u901f\u5ea6\uff0c\u65e0\u7591\u5728\u5ba3\u544aPLG \u6a21\u5f0f\u5728\u56fd\u5185\u4f9d\u7136\u53ef\u884c\u3002<\/p>\n\n\n\n<p>\u84dd\u6e56\u4ece\u4ea7\u54c1\u7ecf\u7406\u3001UI\u3001\u524d\u7aef\u4e09\u4e2a\u89d2\u8272\u8fdb\u884c\u8003\u8651\uff0c\u652f\u6301Axure 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\u516c\u53f8\u90fd\u4e00\u5b9a\u80fd\u6210\u529f\u3002\u4ee5 Zoom\u3001Airtable\u3001Slack\u3001Figma\u3001Atlassian \u4e3a\u4ee3\u8868\u7684\u4e00\u6279\u9ad8\u4f30\u503c\u72ec\u89d2\u517d\u5728\u56fd\u9645\u5e02\u573a\u9646\u7eed\u6d8c\u73b0\uff0c\u4e5f\u8bb8\u4ed6\u4eec\u521b\u4e1a\u4e4b\u521d\u672a\u66fe\u8bbe\u60f3\u8fc7\u201cPLG\u201d\u8fd9\u4e2a\u8bcd\uff0c\u4ec5\u4ec5\u5728 B2C2B \u9886\u57df\u63a2\u7d22\u5de8\u5934\u4e0b\u7684\u751f\u5b58\u673a\u4f1a\u3002\u4f46\u5927\u591a\u6570PLG \u516c\u53f8\u90fd\u6210\u529f\u4e86\u2014\u2014\u800c\u4e14\u5927\u591a\u6570\u88ab\u7528\u6237\u559c\u6b22\u7684\u516c\u53f8\u90fd\u662fPLG \u7684\u3002\u770b\u770b\u4e0b\u9762\u7684\u516c\u53f8\u5217\u8868\uff0c\u4f60\u4f1a\u53d1\u73b0\u5e02\u9762\u4e0a\u4e00\u4e9b\u878d\u8d44\u6781\u597d\u3001\u53d1\u5c55\u6781\u5feb\u3001\u4ea7\u54c1\u6781\u6709\u7c98\u6027\u7684\u516c\u53f8\u3002\u4ed6\u4eec\u90fd\u662fPLG \u5b9e\u8df5\u7684\u4ee3\u8868\u3002<\/p>\n\n\n\n<p><strong>B2B\u516c\u53f8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Airtable:&nbsp;<\/strong>Reported $20 million in revenue in 2018 and created Airtable Universe to scale the inspiration of use cases, a responsibility usually held by customer success.<\/li><li><strong>Slack:&nbsp;<\/strong>43% of the Fortune 100 pay for Slack and are loud advocates because of their company-wide devotion to its great experience.<\/li><li><strong>Figma:&nbsp;<\/strong>Closed a $40 million Series C in 2019 thanks to its product-led approach to solving designer pain points like project organization, file management, and real-time collaboration.<\/li><\/ul>\n\n\n\n<p><strong>B2C\u516c\u53f8<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pinterest:&nbsp;<\/strong>It\u2019s curated feed, personalized user onboarding, and inherent virality make Pinterest a poster child for product-led growth\u2014and in 2019, IPO\u2019d with a $12.7 billion valuation.<\/li><li><strong>Typeform:&nbsp;<\/strong>Launched in 2013 as a free beta, its conversational approach to data collection and beautiful, easy-to-use form builder helped Typeform go viral. They closed a $35 million Series B in 2017.<\/li><li><strong>Warby Parker:&nbsp;<\/strong>The digital-first eyewear retailer raised a $75 million Series E in 2019, thanks in part to its omnichannel consumer experience and free Home Try-On program (aka free trial).<\/li><\/ul>\n\n\n\n<p>\u8fd8\u6709 Twilio, Expensify, Atlassian, InVision, Zapier, Hootsuite, Buffer \u7b49\u7b49\u3002\u90fd\u662f\u6781\u5ea6\u6210\u529f\u7684\u516c\u53f8\uff0c\u90fd\u5b9e\u73b0\u4e86\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6\u3001\u5171\u540c\u7279\u70b9<\/h3>\n\n\n\n<p>\u8fd9\u4e9b\u516c\u53f8\u90fd\u91c7\u7528\u4e86\u81ea\u4e0b\u800c\u4e0a\u7684\u65b9\u6cd5\uff1a\u7ed9\u7528\u6237\u63d0\u4f9b\u4ea7\u54c1\u514d\u8d39\u7248\u672c\u6216\u8bd5\u7528\u3002\u4ed6\u4eec\u7684\u5e02\u573a\u65b9\u5411\u662f\u5f15\u5bfc\u7528\u6237\u8bd5\u7528\u800c\u4e0d\u662f\u7b49\u5f85\u9500\u552e\u6c9f\u901a\u62dc\u8bbf\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u4e0b\uff0c\u4ea7\u54c1\u9886\u57df\u53c8\u6709\u4e00\u4e2a\u6bd4\u8f83\u6d41\u884c\u7684\u8bcd\u201cPLG\u201d\uff0c\u5b83\u7a76\u7adf\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u4e13\u6ce8\u4e8e\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u6218\u7565\u6709\u4ec0\u4e48\u65b0\u65b9\u6cd5\u3001\u65b0\u6a21\u5f0f\uff1f\u8bf7\u5927\u5bb6\u8ddf\u968f\u6211\u7684\u7814\u7a76\u7b14\u8bb0\u4e00\u8d77\u5b66\u4e60\u4e0b\u5427\uff01 \u4e00\u3001\u4ec0\u4e48\u662fPLG \uff1f 1\u3001\u540d\u2026<\/p>\n","protected":false},"author":2,"featured_media":68514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,2036],"tags":[4705],"special":[],"class_list":["post-68513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-quan","tag-plg","entry"],"views":316543,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=68513"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/68513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/68514"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=68513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=68513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=68513"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=68513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}