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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890788415.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\u3001\u745c\u4f3d\u88e4\u4e0elululemon\u7684\u8bde\u751f<\/strong><\/h3>\n\n\n\n<p>\u5728\u521b\u7acblululemon\u4e4b\u524d\uff0c\u521b\u59cb\u4ebaChip Wilson\u6b63\u5728\u7ecf\u5386\u4e00\u6bb5\u75db\u82e6\u7684\u521b\u4e1a\u65c5\u7a0b\u3002\u4ed6\u6240\u8fd0\u8425\u7684\u540d\u4e3aWestbeach 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890781803.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u56fd\u6d77\u8bc1\u5238<\/p>\n\n\n\n<p>\u745c\u4f3d\u88e4\u4e0e\u745c\u4f3d\u8fd0\u52a8\u5f3a\u5173\u8054\uff0c\u53ef\u4ee5\u8bf4\uff0cChip 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alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u4e8e\u7f51\u7edc<\/p>\n\n\n\n<p>2\uff09\u7f8e\u56fd\u5973\u6027\u5065\u8eab\u8fd0\u52a8\u5e02\u573a\u7684\u8fc5\u901f\u589e\u957f\uff1a1990\u20142000\u5e74\u671f\u95f4\u7f8e\u56fd\u5973\u6027\u9ad8\u7b49\u6559\u80b2\u5165\u5b66\u7387\u6301\u7eed\u7a33\u5b9a\u572865%\u5de6\u53f3\u3002\u968f\u7740\u5973\u6027\u9ad8\u7b49\u6559\u80b2\u7684\u666e\u53ca\u63a8\u5e7f\uff0c\u5973\u6027\u72ec\u7acb\u610f\u8bc6\u589e\u5f3a\uff0c\u5e76\u62e5\u6709\u4e86\u66f4\u597d\u7684\u5c31\u4e1a\u673a\u4f1a\uff0c\u7ecf\u6d4e\u80fd\u529b\u968f\u4e4b\u589e\u5f3a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5168\u7f8e\u7ed3\u5a5a\u4eba\u53e3\u6bd4\u4f8b\u3001\u4eba\u53e3\u81ea\u7136\u51fa\u751f\u7387\u9010\u5e74\u51cf\u7f13\uff0c\u5355\u8eab\u5973\u6027\u7fa4\u4f53\u6570\u91cf\u589e\u52a0\uff0c\u5979\u4eec\u6709\u66f4\u591a\u7684\u65f6\u95f4\u4e0e\u66f4\u5f3a\u7684\u7ecf\u6d4e\u80fd\u529b\u652f\u6301\u5065\u8eab\u5e02\u573a\u7684\u589e\u957f\uff0c\u6210\u4e3a\u745c\u4f3d\u8fd0\u52a8\u7684\u6f5c\u5728\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>3\uff09\u5c45\u5bb6\u8fd0\u52a8\u7684\u6d41\u884c\uff1a\u751f\u6d3b\u8282\u594f\u5feb\u3001\u8111\u529b\u8fd0\u52a8\u589e\u52a0\uff0c\u4e0e\u61d2\u5b85\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u8ba9\u66f4\u591a\u4eba\u5904\u4e8e\u4e9a\u5065\u5eb7\u72b6\u6001\u3002\u4e0d\u5c11\u4eba\u5f00\u59cb\u6e34\u671b\u8db3\u4e0d\u51fa\u6237\uff0c\u901a\u8fc7\u745c\u4f3d\u6765\u4fdd\u6301\u5065\u5eb7\u3001\u6062\u590d\u6d3b\u529b\u3002\u8fd1\u4e24\u5e74\uff0c\u65b0\u51a0\u75ab\u60c5\u7684\u53cd\u590d\u5728\u51cf\u5c11\u5927\u4f17\u5916\u51fa\u65f6\u957f\u4e0e\u9891\u6b21\u7684\u540c\u65f6\uff0c\u4e5f\u63d0\u5347\u4e86\u5065\u5eb7\u610f\u8bc6\uff0c\u5c45\u5bb6\u8fd0\u52a8\u4eba\u6570\u5927\u5e45\u4e0a\u6da8\uff0c\u9002\u5b9c\u5c45\u5bb6\u953b\u70bc\u7684\u745c\u4f3d\u8fd0\u52a8\u5e02\u573a\u6301\u7eed\u6269\u5bb9\u3002<\/p>\n\n\n\n<p>\u4e09\u5927\u56e0\u7d20\u9a71\u52a8\u745c\u4f3d\u670d\u88c5\u5e02\u573a\u5d1b\u8d77\u3002\u6839\u636eGrand 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890786798.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u56fd\u76db\u8bc1\u5238<\/p>\n\n\n\n<p>\u5c3d\u7ba1SKU\u7cbe\u7b80\uff0c\u4f46\u8549\u4e0b\u5bf9\u6838\u5fc3\u4f1e\u5177\u5355\u54c1\u7684\u8fed\u4ee3\u548c\u5347\u7ea7\u9887\u4e3a\u91cd\u89c6\u4e0e\u9891\u7e41\u30022017\u5e74\u4ee5\u6765\uff0c\u4ec5\u80f6\u56ca\u7cfb\u5217\u4f1e\u5c31\u8fdb\u884c\u4e86\u4e09\u6b21\u5347\u7ea7\u6539\u9020\uff0c\u5728\u7269\u7406\u9632\u6652\u3001\u5f00\u5408\u529b\u5ea6\u97f3\u91cf\u3001\u5c3a\u5bf8\u548c\u91cd\u91cf\u7b49\u65b9\u9762\u5747\u8fdb\u884c\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u6539\u826f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890786299.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u4e8e\u7f51\u7edc<\/p>\n\n\n\n<p>\u4e00\u95e8\u5fc3\u601d\u505a\u4f1e\u7684\u8549\u4e0b\uff0c\u53ef\u4ee5\u8bf4\u662f\u9009\u62e9\u4e86\u4f1e\u5177\u5e02\u573a\u4f5c\u4e3a\u57fa\u7840\u5e02\u573a\u3002\u76f8\u5bf9\u4e8elululemon\u9009\u62e9\u745c\u4f3d\u670d\u4f5c\u4e3a\u57fa\u7840\u5e02\u573a\uff0c\u8549\u4e0b\u7684\u57fa\u7840\u5e02\u573a\u5e76\u4e0d\u6027\u611f\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u56fd\u5185\u4f1e\u5177\u5df2\u4ece\u8fc7\u53bb\u529f\u80fd\u5355\u4e00\u7684\u907f\u96e8\u7528\u5177\uff0c\u53d1\u5c55\u6210\u4e3a\u9488\u5bf9\u4e0d\u540c\u573a\u666f\u3001\u4e0d\u540c\u573a\u5408\u7684\u6674\u4f1e\u3001\u96e8\u4f1e\u3001\u5e7f\u544a\u4f1e\u3001\u5ead\u9662\u4f1e\u3001\u6c99\u6ee9\u4f1e\u3001\u5de5\u827a\u4f1e\u7b49\u5404\u79cd\u529f\u80fd\u7684\u4f1e\uff0c\u751a\u81f3\u6210\u957f\u51fa\u5bb6\u55bb\u6237\u6653\u7684\u5929\u5802\u4f1e\uff0c\u5c06\u4f1e\u5177\u4ece\u54c1\u7c7b\u5347\u7ea7\u5230\u54c1\u724c\uff0c\u5b8c\u6210\u4e86\u5e02\u573a\u7684\u65e9\u671f\u6559\u80b2\u3002<\/p>\n\n\n\n<p>\u4f46\u4f1e\u5177\u5e02\u573a\u89c4\u6a21\u672c\u8eab\u6709\u9650\u3002\u6839\u636e\u89c2\u7814\u5929\u4e0b\u6570\u636e\uff0c2016\u5e74\u81f32019\u5e74\uff0c\u6211\u56fd\u4f1e\u5177\u4e1a\u7684\u5e02\u573a\u89c4\u6a21\u4ece69\u4ebf\u5143\u589e\u81f373.2\u4ebf\u5143\uff0c\u5e74\u590d\u5408\u589e\u957f\u7387\u4ec5\u4e3a1.99%\u3002\u672a\u6765\u51e0\u5e74\u82e5\u80fd\u4fdd\u6301\u8fc7\u5f80\u7684\u7ecf\u6d4e\u589e\u957f\u73af\u5883\uff0c\u4f1e\u5177\u4e1a\u7684\u5e02\u573a\u89c4\u6a21\u9884\u8ba1\u57282025\u5e74\u8fbe\u5230103.5\u4ebf\u5143\u5de6\u53f3\uff0c\u8fd9\u4e0e\u745c\u4f3d\u670d\u7684\u5e02\u573a\u89c4\u6a21\u76f8\u5dee\u751a\u8fdc\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u6211\u56fd\u73b0\u6709\u7684\u4f1e\u5177\u751f\u4ea7\u4f01\u4e1a\u5df2\u7ecf\u8d85\u8fc7\u4e862000\u5bb6\uff0c\u4f46\u5e74\u4ea7\u503c\u8fc7\u4ebf\u7684\u4f01\u4e1a\u53ea\u670931\u5bb6\uff0c\u4ea7\u503c\u8d85\u8fc7500\u4e07\u5143\u7684\u4f01\u4e1a\u4e5f\u4ec5\u6709200\u5bb6\u5de6\u53f3\u3002\u4f1e\u5177\u4f01\u4e1a\u7684\u96c6\u4f53\u201c\u4f4e\u8c03\u53d1\u5c55\u201d\uff0c\u4e5f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u5370\u8bc1\u4e86\u4f1e\u5177\u5e02\u573a\u53d1\u5c55\u7a7a\u95f4\u7684\u76f8\u5bf9\u72ed\u7a84\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890790535.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u5929\u98ce\u8bc1\u5238<\/p>\n\n\n\n<p>\u5f88\u663e\u7136\u8549\u4e0b\u7684\u5c0f\u9ed1\u4f1e\u5c31\u662f\u5377\u4e0a\u5929\uff0c\u4e5f\u53ea\u662f\u4f1e\u3002\u9664\u4f7f\u7528\u573a\u666f\u5c40\u9650\u4e8e\u5ba4\u5916\uff0c\u4f7f\u7528\u9891\u6b21\u8fd8\u8981\u53d7\u5929\u6c14\u3001\u6e29\u5ea6\u5f71\u54cd\u3002\u4f1e\u5177\u66f4\u65b0\u6362\u4ee3\u901f\u5ea6\u518d\u5feb\uff0c\u5bf9\u6d88\u8d39\u8005\u7684\u5438\u5f15\u529b\u4e5f\u6709\u9650\uff0c\u6781\u5c11\u4f1a\u6709\u4eba\u4e3a\u4e86\u4f53\u9a8c\u4e0d\u4e00\u6837\u7684\u9632\u6652\u611f\u89c9\uff0c\u800c\u4e00\u5e74\u5185\u8d2d\u4e70\u591a\u628a\u4f1e\uff0c\u590d\u8d2d\u7387\u540c\u6837\u6709\u9650\u3002<\/p>\n\n\n\n<p>\u79cd\u79cd\u8ff9\u8c61\u8868\u660e\uff0c\u8549\u4e0b\u7684\u5929\u82b1\u677f\u8981\u8fdc\u4f4e\u4e8elululemon\u3002\u76f4\u52302019\u5e74\uff0c\u5c06\u4f1e\u5177\u4f5c\u4e3a\u516c\u53f8\u6838\u5fc3\u4ea7\u54c1\u7684\u8549\u4e0b\uff0c\u5b9e\u73b0\u7684\u6700\u9ad8\u8425\u6536\u662f3.8\u4ebf\u5143\uff0c\u5176\u4e2d\u4f1e\u5177\u4e1a\u52a1\u5360\u6bd486.9%\uff0c\u5b9e\u73b0\u8425\u65363.35\u4ebf\u5143\u3002\u540c\u65f6\u6bb5lululemon\u5b9e\u73b0\u8425\u653639.79\u4ebf\u7f8e\u5143\uff0c\u4e8c\u8005\u5728\u8425\u6536\u80fd\u529b\u4e0a\u76f8\u5dee\u751a\u8fdc\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890786618.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1\u3001lululemon\uff1a\u4ece\u5c0f\u4f17\u4eba\u7fa4\u4e2d\u8d70\u51fa<\/strong><\/h3>\n\n\n\n<p>\u6709\u4e00\u4e2a\u6bb5\u5b50\u662f\uff0c\u5728\u6240\u6709\u7559\u5b66\u751f\u4e2d\uff0c\u53ea\u6709\u4e00\u79cd\u7559\u5b66\u751f\u4e0d\u9700\u8981\u81ea\u5df1\u5f00\u53e3\u8bb2\u5728\u54ea\u4e2a\u56fd\u5bb6\u7559\u5b66\uff0c\u5c31\u80fd\u88ab\u4f17\u4eba\u51c6\u786e\u731c\u51fa\uff0c\u539f\u56e0\u662f\u5979\u7a7f\u7740\u745c\u4f3d\u88e4\u3002\u745c\u4f3d\u88e4\u582a\u79f0\u52a0\u62ff\u5927\u4eba\u624b\u5fc5\u5907\u7684\u56fd\u6c11\u7ea7\u670d\u9970\uff0c\u800c\u8ba9\u745c\u4f3d\u88e4\u4ece\u5c0f\u4f17\u8fd0\u52a8\u5e02\u573a\uff0c\u8d70\u5411\u5927\u4f17\u4eba\u7fa4\u7684\u5173\u952e\u63a8\u624b\u6b63\u662flululemon\u3002<\/p>\n\n\n\n<p>\u6b63\u5982Chip 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890791197.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u4e8e\u7f51\u7edc<\/p>\n\n\n\n<p>\u4ee5\u8dd1\u6b65\u573a\u666f\u4e0b\u7684Fast and Free\u4ea7\u54c1\u4e3a\u4f8b\uff0cNulux\u9762\u6599\u5177\u5907\u6392\u884c\u5e72\u723d\u3001\u56db\u9762\u5f39\u529b\u3001\u8f7b\u76c8\u906e\u8986\u7684\u7279\u70b9\uff0c\u80fd\u591f\u51cf\u5c11\u8fd0\u52a8\u4e2d\u6765\u81ea\u8863\u7269\u7684\u963b\u529b\uff0c\u8ba9\u6d88\u8d39\u8005\u5fc3\u65e0\u65c1\u9a9b\u4e13\u6ce8\u8dd1\u6b65\uff0c\u4e24\u4fa7\u548c\u8170\u90e8\u7684\u53e3\u888b\u53ef\u653e\u7f6e\u624b\u673a\u7b49\u968f\u8eab\u7269\u54c1\uff0c\u53cd\u5149\u7ec6\u8282\u5219\u63d0\u9ad8\u4e86\u591c\u8dd1\u4eba\u7fa4\u7684\u5b89\u5168\u6027\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0clululemon\u80fd\u4ece\u5c0f\u4f17\u4eba\u7fa4\u8d70\u51fa\uff0c\u5e76\u975e\u4ec5\u662f\u4ea7\u54c1\u5bf9\u4e8e\u591a\u573a\u666f\u7684\u5951\u5408\uff0c\u8fd8\u6709\u5bf9\u76ee\u6807\u4eba\u7fa4\u5fc3\u7406\u7684\u7cbe\u51c6\u6d1e\u5bdf\u4e0e\u6ee1\u8db3\u3002\u7531\u4e8e\u5ba2\u7fa4\u591a\u4e3a\u5973\u6027\uff0clululemon\u5bf9\u4e8e\u7f8e\u7684\u8ffd\u6c42\u3001\u5bf9\u4e8e\u5982\u4f55\u901a\u8fc7\u670d\u9970\u8ba9\u5973\u6027\u66f4\u4e3a\u81ea\u4fe1\u7684\u8ffd\u6c42\u5341\u5206\u7a81\u51fa\uff1a<\/p>\n\n\n\n<p>\u5229\u7528\u9762\u6599\u3001\u526a\u88c1\u62c9\u4f38\u817f\u578b\u3001\u51f8\u663e\u66f2\u7ebf\uff0c\u6216\u8005\u85cf\u8089\u663e\u7626\uff0c\u8ba9\u4ea7\u54c1\u81ea\u5e26\u6ee4\u955c\uff1b<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u65e0\u8bba\u662f\u613f\u610f\u9732\u51fa\u81ea\u5df1\u7684\u9501\u9aa8\uff0c\u8fd8\u662f\u80a9\u80db\uff0c\u603b\u80fd\u627e\u5230\u76f8\u5e94\u7684\u8bbe\u8ba1\u5c55\u793a\u8eab\u6750\uff1b<\/p>\n\n\n\n<p>\u540c\u6b3e\u4ea7\u54c1\u4e00\u822c\u62e5\u6709\u591a\u79cd\u989c\u8272\uff0c\u53ef\u968f\u5fc3\u642d\u914d\u9ad8\u8ddf\u978b\u3001\u5305\u5305\uff0c\u9002\u5408\u8fd0\u52a8\u3001\u7ea6\u4f1a\u3001\u901b\u8857\u5404\u79cd\u573a\u666f\uff1b<\/p>\n\n\n\n<p>\u65f6\u5c1a\u5143\u7d20\u3001\u591a\u79cd\u4eae\u70b9\u7684\u52a0\u5165\uff0c\u8ba9\u4ea7\u54c1\u7b26\u5408\u6f6e\u6d41\u8d8b\u52bf\u2026\u2026<\/p>\n\n\n\n<p>\u5982\u679c\u8bf4\u6b7b\u4ea1\u82ad\u6bd4\u7c89\u662f\u76f4\u7537\u773c\u4e2d\u7684\u5973\u6027\u5ba1\u7f8e\u504f\u597d\uff0c\u90a3\u4e48lululemon\u5c31\u50cf\u6781\u4e86\u8d34\u5fc3\u7684\u7537\u95fa\u871c\uff0c\u5c06\u5973\u6027\u5bf9\u670d\u9970\u7684\u529f\u80fd\u9700\u6c42\u3001\u60c5\u611f\u9700\u6c42\u674e\u59d0\u5f97\u5341\u5206\u5230\u4f4d\u3002<\/p>\n\n\n\n<p>\u800c\u5728lululemon\u4ece\u745c\u4f3d\u88e4\u521d\u59cb\u54c1\u7c7b\u5411\u591a\u573a\u666f\u54c1\u7c7b\u6269\u5145\uff0c\u8ffd\u8d76\u6f6e\u6d41\u8d8b\u52bf\uff0c\u5e76\u7ed3\u5408\u81ea\u8eab\u7814\u53d1\u8bbe\u8ba1\u80fd\u529b\u62c9\u4f38\u521b\u9020\u5e02\u573a\u9700\u6c42\u7684\u540c\u65f6\uff0cAth-leisure\uff08\u8fd0\u52a8\u4f11\u95f2\u670d\u9970\uff0c\u5373\u591a\u4e2a\u573a\u5408\u8eab\u7a7f\u540c\u4e00\u7c7b\u578b\u670d\u9970\u2014\u2014\u4e00\u4ef6\u8863\u670d\u65e2\u53ef\u7a7f\u6765\u8fd0\u52a8\uff0c\u4e5f\u53ef\u7a7f\u7740\u7ea6\u4f1a\u3001\u901b\u8857\u3001\u901a\u52e4\u7b49\uff09\u6f6e\u6d41\u8d8b\u52bf\u6b63\u98ce\u9761\u5317\u7f8e\u3002<\/p>\n\n\n\n<p>Athleisure\u7684\u8ffd\u968f\u8005\u4e3b\u8981\u662f\u57281980\u20142000\u5e74\u95f4\u51fa\u751f\u7684\u5343\u79a7\u4e00\u4ee3\uff0c\u4ed6\u4eec\u70ed\u8877\u8fd0\u52a8\u5065\u8eab\u4ee5\u4fdd\u6301\u5065\u5eb7\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u4e5f\u4e60\u60ef\u8eab\u7740\u8212\u9002\u7684\u8fd0\u52a8\u4f11\u95f2\u670d\u9970\u51fa\u73b0\u5728\u4e0d\u540c\u7684\u573a\u5408\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u662f\u5e02\u573a\u6d88\u8d39\u7684\u4e3b\u529b\u7fa4\u4f53\u3002\u6839\u636eGrand View Research\u6570\u636eAthleisure\u670d\u88c5\u5168\u7403\u5e02\u573a\u5df2\u8d853000\u4ebf\u7f8e\u5143\uff0c\u5e76\u4ee5\u8d858%\u7684CAGR\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e0elululemon\u7684\u4ee5\u7ec6\u5206\u9886\u57df\u670d\u9970\u3001\u6ee1\u8db3\u591a\u4e2a\u573a\u5408\u4e0e\u65f6\u5c1a\u7684\u8981\u6c42\u76f8\u5951\u5408\u3002\u76ee\u524dlululemon\u5df2\u8fdb\u5165\u7684\u8fd0\u52a8\u5e02\u573a\u603b\u8ba1\u89c4\u6a21\u8d852000\u4ebf\u7f8e\u5143\uff0c\u4e14\u5e02\u5360\u7387\u5e02\u573a\u9760\u524d\u3002\u800cNike\u5728\u8d22\u62a5\u4e2d\u4e5f\u4e0d\u65e0\u50b2\u5a07\u5730\u5ba3\u79f0\uff0c\u867d\u7136\u516c\u53f8\u751f\u4ea7\u4e13\u4e1a\u8fd0\u52a8\u978b\uff0c\u4f46\u5f88\u5927\u90e8\u5206\u987e\u5ba2\u8fd8\u662f\u51fa\u4e8e\u4f11\u95f2\u76ee\u7684\u4f7f\u7528\uff0c\u5e76\u5f00\u59cb\u591a\u6b21\u63d0\u53calululemon\uff0c\u5c06\u5176\u5217\u4e3a\u5728\u6b64\u9886\u57df\u5f3a\u6709\u529b\u7684\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u5c0f\u63d2\u66f2\uff0clululemon\u4ee5\u4f18\u8d28\u7684\u9762\u6599\u95fb\u540d\uff0c\u54c1\u724c\u6838\u5fc3\u9762\u6599\u591a\u8fbe12\u79cd\u3002\u4f46lululemon\u7528\u4e8e\u5236\u9020\u4ea7\u54c1\u7684\u9762\u6599\u3001\u6280\u672f\u548c\u5de5\u827a\u7684\u77e5\u8bc6\u4ea7\u6743\u901a\u5e38\u4e0d\u662f\u516c\u53f8\u6240\u72ec\u6709\u7684\uff0c\u800c\u662f\u7531\u4f9b\u5e94\u5546\u62e5\u6709\u6216\u63a7\u5236\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\u7ade\u4e89\u5bf9\u624b\u80fd\u591f\u8f7b\u677e\u5236\u9020\u548c\u9500\u552e\u5177\u6709\u4e0elululemon\u4ea7\u54c1\u76f8\u4f3c\u7684\u6027\u80fd\u7279\u5f81\u3001\u9762\u6599\u6216\u6b3e\u5f0f\u7684\u670d\u9970\u3002<\/p>\n\n\n\n<p>\u4f46\u76f8\u6bd4\u4e8e\u5bf9\u4e0a\u8ff0\u65b9\u9762\u77e5\u8bc6\u4ea7\u6743\u7684\u6577\u884d\uff0clululemon\u5bf9\u8bbe\u8ba1\u3001\u526a\u88c1\u5de5\u827a\u3001\u82b1\u8272\u7b49\u6781\u4e3a\u91cd\u89c6\uff0c\u5e76\u7533\u8bf7\u4e86\u4f17\u591a\u7684\u5916\u89c2\u8bbe\u8ba1\u4e13\u5229\uff0c\u4ee5\u5f62\u6210\u5bf9\u4ea7\u54c1\u7684\u4fdd\u62a4\u3002<\/p>\n\n\n\n<p>Chip 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890786938.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u5929\u98ce\u8bc1\u5238<\/p>\n\n\n\n<p>\u9632\u6652\u670d\u9970\u5e02\u573a\u4e3b\u8981\u5305\u62ec\u5177\u6709\u9632\u6652\u529f\u80fd\u7684\u8863\u670d\u3001\u4f1e\u5177\u3001\u5e3d\u5b50\u3001\u58a8\u955c\u3001\u53e3\u7f69\u3001\u62ab\u80a9\u3001\u8896\u5957\u53ca\u624b\u5957\u7b49\u4ea7\u54c1\u3002\u9632\u6652\u670d\u9970\u5e02\u573a\u4e0e\u4f1e\u5177\u5e02\u573a\u51fa\u73b0\u54c1\u7c7b\u91cd\u5408\uff0c\u8fd9\u4f7f\u5f97\u6df1\u8015\u9632\u6652\u4f1e\u7684\u8549\u4e0b\u5207\u6362\u8d5b\u9053\uff0c\u6446\u8131\u5355\u4e00\u54c1\u7c7b\u3001\u8fdb\u51fb\u9632\u6652\u670d\u9970\u5e02\u573a\u5177\u6709\u5929\u7136\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>2017\u20142019\u5e74\uff0c\u8549\u4e0b\u56f4\u7ed5\u201c\u9632\u6652\u201d\u7684\u6838\u5fc3\u5356\u70b9\uff0c\u4ece\u4f1e\u5177\u5ef6\u4f38\u81f3\u8896\u5957\u3001\u5e3d\u5b50\u7b49\u975e\u4f1e\u7c7b\u9632\u6652\u54c1\u540e\uff0c\u8fdb\u4e00\u6b65\u6269\u5c55\u81f3\u9632\u6652\u670d\uff0c\u4ee5\u53ca\u53e3\u7f69\u7b49\u914d\u9970\u7c7b\u76ee\u3002\u800c\u8fd9\u671f\u95f4\uff0c\u5e3d\u5b50\u3001\u914d\u9970\u7b49\u8fce\u5408\u6237\u5916\u6d3b\u52a8\u4ea7\u54c1\u7684\u51fa\u73b0\uff0c\u53c8\u4e3a\u8549\u4e0b\u5f00\u8f9f\u4e86\u4e00\u5757\u65b0\u7248\u56fe\u3002<\/p>\n\n\n\n<p>2021\u5e74\u8549\u4e0b\u8fdb\u4e00\u6b65\u5b9e\u73b0\u7531\u9632\u6652\u54c1\u7c7b\u5230\u57ce\u5e02\u6237\u5916\u5168\u54c1\u7c7b\u7684\u6a2a\u5411\u62d3\u5c55\uff0c\u751f\u957f\u51fa\u9a6c\u4e01\u9774\u3001\u5e06\u5e03\u978b\u3001\u4f11\u95f2\u978b\u53ca\u8fd0\u52a8\u978b\u7b49\u975e\u9632\u6652\u54c1\u7c7b\u4ea7\u54c1\u3002\u7531\u4e8e\u751f\u6d3b\u89c2\u5ff5\u7684\u8f6c\u53d8\u3001\u653f\u7b56\u5f15\u5bfc\u3001\u51ac\u5965\u52a9\u529b\u7b49\u56e0\u7d20\u9a71\u52a8\uff0c\u975e\u7ade\u6280\u7c7b\u8fd0\u52a8\u548c\u6237\u5916\u6d3b\u52a8\u70ed\u5ea6\u6301\u7eed\u589e\u957f\uff0c\u5e26\u52a8\u8fd0\u52a8\u53ca\u6cdb\u6237\u5916\u978b\u670d\u5e02\u573a\u9ad8\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890785274.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u56fd\u76db\u8bc1\u5238<\/p>\n\n\n\n<p>\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u8549\u4e0b\u7684\u8425\u6536\u8fc5\u901f\u8e7f\u5347\u30022019\u5e74\u52302021\u5e74\u7684\u4e09\u5e74\u95f4\uff0c\u54c1\u724cCAGR\u9ad8\u8fbe150%\uff0c2021\u5e74\u8425\u6536\u66f4\u662f\u8f832020\u5e74\u66b4\u6da8203.14%\uff0c\u8fbe\u523024.07\u4ebf\u5143\uff0c\u5176\u4e2d\u975e\u9632\u6652\u4ea7\u54c1\u7684\u6536\u5165\u4e3a4.96\u4ebf\u5143\uff0c\u6536\u5165\u8d21\u732e\u7387\u4ece2019\u5e74\u76840.7%\u589e\u81f32021\u5e74\u768420.6%\u3002<\/p>\n\n\n\n<p>\u4ece\u5c0f\u4f17\u4eba\u7fa4\u8d70\u5411\u5927\u4f17\u5e02\u573a\u7684\u8fd9\u4e00\u9636\u6bb5\uff0c\u8549\u4e0b\u4e5f\u5e76\u975e\u4e0elululemon\u5b8c\u5168\u6ca1\u6709\u76f8\u4f3c\u4e4b\u5904\u3002\u540clululemon\u4e00\u6837\uff0c\u8549\u4e0b\u540c\u6837\u9009\u62e9\u4ee5\u529f\u80fd\u6027\u4e0e\u65f6\u5c1a\u5c5e\u6027\uff0c\u5f81\u670d\u4e2d\u4ea7\u9636\u7ea7\u5973\u6027\u3001\u65b0\u9510\u767d\u9886\u3002<\/p>\n\n\n\n<p>\u8549\u4e0b\u7684\u4ea7\u54c1\u901a\u5e38\u517c\u987e\u65f6\u5c1a\u611f\u4e0e\u4e13\u4e1a\u6027\uff0c\u901a\u8fc7\u9762\u6599\u548c\u6750\u6599\u6280\u672f\u7684\u4e0d\u65ad\u6539\u8fdb\uff0c\u5b9e\u73b0\u4ea7\u54c1\u8212\u9002\u6027\u3001\u54c1\u8d28\u611f\u548c\u529f\u80fd\u6027\u7684\u5e73\u8861\uff1b\u5bf9\u540c\u4e00\u6027\u80fd\u4ea7\u54c1\u8fdb\u884c\u4e0d\u540c\u526a\u88c1\u3001\u914d\u8272\uff0c\u6ee1\u8db3\u5973\u6027\u5728\u4e0d\u540c\u573a\u666f\u4e0b\u7684\u72ec\u7279\u9700\u6c42\uff1b\u901a\u8fc7\u8bbe\u8ba1\u548c\u7f8e\u5b66\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u5fc3\u91cc\u671f\u5f85\u2014\u9632\u6652\u4e5f\u8981\u6f6e\uff0c\u4ee5\u6b64\u63d0\u9ad8\u4ea7\u54c1\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u4ee5\u8549\u4e0b\u7684\u9632\u6652\u5e3d\u4e3a\u4f8b\uff0c\u6709\u6e14\u592b\u5e3d\u3001\u68d2\u7403\u5e3d\u53ca\u906e\u9633\u5e3d\u7b49\u591a\u4e2a\u6b3e\u5f0f\uff0c\u5206\u522b\u9488\u5bf9\u4e0d\u540c\u6237\u5916\u573a\u666f\u4e0b\u7684\u9700\u6c42\uff1b\u9632\u6652\u5e3d\u90fd\u91c7\u53d6\u8f7b\u8584\u900f\u6c14\u7684AirLoop\u9762\u6599\uff0c\u5177\u5907\u9ad8\u8fbeUPF50+\u7684\u9632\u6652\u6548\u679c\uff0c\u53ef\u963b\u9694\u8d85\u8fc795%\u7684\u7d2b\u5916\u7ebf\uff1b\u8d85\u5927\u5e3d\u6a90\u8bbe\u8ba1\u5728\u5b9e\u73b0\u76ae\u80a4\u4fdd\u62a4\u7684\u540c\u65f6\uff0c\u5f62\u6210\u89c6\u89c9\u4e0a\u7684\u7626\u8138\u6548\u679c\uff0c\u6ee1\u8db3\u5ba1\u7f8e\u9700\u6c42\u3002<\/p>\n\n\n\n<p>\u8549\u4e0b\u7684\u4ea7\u54c1\u4e5f\u62e5\u6709\u9ad8\u6ea2\u4ef7\u3002\u4f8b\u5982\u8549\u4e0b\u7684\u9632\u6652\u4f1e\u4ef7\u683c\u591a\u5728200\u2014280\u5143\u4e4b\u95f4\uff0c\u4e14\u4e0d\u8bf4\u9ad8\u4e8e\u4e2d\u4f4e\u7aef\u5e02\u573a50\u5143\u4ee5\u4e0b\u7684\u5b9a\u4ef7\uff0c\u5373\u4fbf\u662f\u76f8\u8f83\u5929\u5802\u4f1e50\u2014170\u5143\u4e4b\u95f4\u7684\u5b9a\u4ef7\u4e5f\u8981\u9ad8\u51fa\u4e0d\u5c11\uff0c\u88ab\u7f51\u53cb\u8c03\u4f83\u4e3a\u201c\u6709\u4e2d\u4ea7\u90a3\u5473\u513f\u4e86\u201d\uff0c\u201c\u667a\u5546\u7a0e\u6765\u4ea4\u4e0b\uff08\u8549\u4e0b\uff09\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890786928.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90:\u4e2d\u6cf0\u8bc1\u5238<\/p>\n\n\n\n<p>\u800c\u80fd\u4e3a\u8549\u4e0b\u9ad8\u5b9a\u4ef7\u4ed8\u8d39\u7684\u6838\u5fc3\u4eba\u7fa4\u4e5f\u7684\u786e\u4ee5\u65b0\u9510\u767d\u9886\u3001\u7cbe\u81f4\u5988\u5988\u3001\u8d44\u6df1\u4e2d\u4ea7\u4e3a\u4e3b\u3002\u9ad8\u4ef7\u8ba9\u8549\u4e0b\u8df3\u51fa\u4e86\u5e02\u573a\u7684\u7ea2\u6d77\u533a\u57df\uff0c\u4f46\u4e5f\u8ba9\u54c1\u724c\u9677\u5165\u201c\u667a\u5546\u9510\u201d\u7684\u8d28\u7591\u58f0\u4e2d\u3002\u767e\u5ea6\u641c\u7d22\u201c\u8549\u4e0b&nbsp;\u667a\u5546\u7a0e\u201d\uff0c\u76f8\u5173\u8bcd\u6761\u591a\u8fbe53\u4e07\u6761\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890791072.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 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Armour\u548cadidas\u7684\u8fd9\u4e00\u6570\u5b57\u5747\u4e0d\u523010%\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u9009\u62e9\u5782\u76f4\u9886\u57dfKOL\u8fdb\u884c\u793e\u7fa4\u8425\u9500\uff0c\u800c\u975e\u9009\u62e9\u660e\u661f\u8fdb\u884c\u54c1\u724c\u5927\u89c4\u6a21\u66dd\u5149\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u4f7flululemon\u5728\u4fdd\u6301\u54c1\u724c\u8c03\u6027\u7684\u540c\u65f6\uff0c\u8425\u9500\u8d39\u7528\u4f4e\u4e8e\u884c\u4e1a\u6c34\u5e73\u3002\u53cd\u6620\u5728lululemon\u6574\u4f53\u7ecf\u8425\u4e0a\uff0c\u662f\u5229\u6da6\u7387\u7684\u63d0\u5347\uff0c\u4ee5\u53ca\u54c1\u724c\u5168\u9762\u6269\u5f20\u4e0b\u8fd0\u8425\u6548\u7387\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u4e0e\u5176\u4ed6\u54c1\u724c\u901a\u5e38\u5c06\u76f4\u8425\u95e8\u5e97\u4f5c\u4e3aDTC\u6e20\u9053\u4e0d\u540c\uff0clululemon\u7684DTC\u5355\u7eaf\u6307\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u5305\u62ec\u5b98\u7f51\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u3002<\/p>\n\n\n\n<p>2008\u5e74\u7ecf\u6d4e\u5371\u673a\u671f\u95f4\uff0clululemon\u9762\u4e34\u5e93\u5b58\u8fc7\u5269\uff0cChip Wilson\u60f3\u8981\u901a\u8fc7\u53d1\u5c55\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u6216\u662f\u81ea\u5efa\u5de5\u5382\u3001\u7531\u54c1\u724c\u63a7\u5236\u4ea7\u54c1\u7684\u751f\u4ea7\u5236\u9020\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n<p>Chip Wilson\u6700\u7ec8\u9009\u62e9\u4e86\u524d\u8005\uff0c\u539f\u56e0\u662f\u5176\u8ba4\u4e3a\u5373\u4fbf\u7531\u54c1\u724c\u76f4\u63a5\u53c2\u4e0e\u751f\u4ea7\u5236\u9020\uff0c\u4e5f\u5e76\u4e0d\u80fd\u89e3\u51b3\u5e93\u5b58\u95ee\u9898\uff1b\u800c\u7535\u5546\u4e1a\u52a1\u5219\u53ef\u5728\u7ebf\u4e0a\u76f4\u63a5\u83b7\u5f97\u6d88\u8d39\u8005\u5173\u4e8e\u4ea7\u54c1\u9762\u6599\u3001\u8d28\u91cf\u3001\u8bbe\u8ba1\u7684\u53cd\u9988\uff0c\u548c\u4ea7\u54c1\u9500\u91cf\u8d8b\u52bf\uff0c\u8fd9\u4e3a\u89e3\u51b3\u5e93\u5b58\u95ee\u9898\u63d0\u4f9b\u4e86\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u6b64\u540e\uff0cDTC\u6e20\u9053\u9010\u6e10\u84c4\u529b\uff0c\u5e76\u6210\u4e3alululemon\u4e1a\u7ee9\u589e\u91cf\u7684\u91cd\u8981\u6765\u6e90\u3002<\/p>\n\n\n\n<p>\u4ece2017\u5e74\u5f00\u59cb\uff0clululemon\u7684DTC\u4e1a\u52a1\u5360\u6bd4\u7a33\u5b9a\u572820%\u201430%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890784361.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1a\u56fd\u6d77\u8bc1\u5238<\/p>\n\n\n\n<p>2020\u5e74\uff0c\u5168\u7403\u53d7\u75ab\u60c5\u5f71\u54cd\u95e8\u5e97\u5173\u95ed\uff0c\u4ee5\u53ca\u5c45\u5bb6\u745c\u4f3d\u7684\u9700\u6c42\u63a8\u52a8\uff0cDTC\u6210\u4e3alululemon\u4e3b\u8981\u9500\u552e\u6e20\u9053\uff0c\u8be5\u9879\u8425\u6536\u5360\u6bd4\u8d85\u8fc7\u7ebf\u4e0b\u8fbe52%\u3002\u540c\u65f6\uff0c\u53d7\u76ca\u4e8eDTC\u4e1a\u52a1\u7684\u8d85\u9ad8\u589e\u901f\uff0c\u5728\u5168\u7403\u591a\u6570\u8fd0\u52a8\u54c1\u724c\u7ecf\u5386\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e1a\u7ee9\u4e0b\u6ed1\u65f6\uff0clululemon\u4f9d\u7136\u5b9e\u73b0\u4e8610.6%\u7684\u540c\u6bd4\u589e\u957f\u3002<\/p>\n\n\n\n<p>2021\u5e74\uff0c\u5728\u7ebf\u4e0b\u95e8\u5e97\u91cd\u65b0\u5f00\u653e\uff0c\u5e26\u6765\u7ebf\u4e0b\u4e1a\u52a1\u6709\u6240\u6062\u590d\u7684\u60c5\u51b5\u4e0b\uff0cDTC\u4e1a\u52a1\u5360\u6bd4\u4ecd\u8fbe\u5230\u4e8644%\uff0c\u6765\u81ea\u4e8eDTC\u6e20\u9053\u7684\u6536\u5165\u6da8\u5e45\u4e3a22%\uff0c\u8fbe\u5230\u7ea627.53\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>DTC\u6a21\u5f0f\u4e5f\u8ba9lululemon\u5728\u6210\u672c\u3001\u4ea7\u54c1\u521b\u65b0\u3001\u8425\u9500\u6295\u5165\u3001\u8fd0\u8425\u6548\u7387\u7b49\u5404\u4e2a\u65b9\u9762\u5bf9\u6bd4\u7ebf\u4e0b\u6a21\u5f0f\u6709\u4e86\u9769\u65b0\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u76f8\u8f83\u540c\u7c7b\u54c1\u724c\u66f4\u9ad8\u7684\u5229\u6da6\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890785846.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/05\/1653890787437.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1a\u5bcc\u9014\u8bc1\u5238<\/p>\n\n\n\n<p>\u8fd1\u4e9b\u5e74\uff0clululemon\u6b63\u8bd5\u56fe\u4ece\u62f3\u5934\u4ea7\u54c1\u6269\u5c55\u5230\u5168\u8fd0\u52a8\u670d\u9970\uff0c\u5c06\u76ee\u6807\u5ba2\u7fa4\u4ece\u5973\u6027\u62d3\u5c55\u81f3\u7537\u6027\uff0c\u901a\u8fc7\u591a\u70b9\u5f00\u82b1\uff0c\u4e3a\u8425\u6536\u589e\u901f\u6253\u4e0a\u4e00\u9488\u5174\u594b\u5242\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\u65e9\u57282011\u5e74\uff0clululemon\u7684\u8425\u6536\u589e\u901f\u5c31\u5f00\u59cb\u51fa\u73b0\u4e0b\u6ed1\u52bf\u5934\u3002\u57282011\u20142014\u5e74\uff0clululemon\u5206\u522b\u5b9e\u73b0\u8425\u4e1a\u6536\u51657.12\u4ebf\u7f8e\u5143\u300110.01\u4ebf\u7f8e\u5143\u300113.70\u4ebf\u7f8e\u5143\u300115.91\u4ebf\u7f8e\u5143\uff1b\u8425\u6536\u589e\u901f\u5206\u522b\u4e3a57.17%\u300140.59%\u300136.86%\u300116.13%\uff0c\u4e00\u5e74\u4e0d\u5982\u4e00\u5e74\u3002<\/p>\n\n\n\n<p>\u9677\u5165\u589e\u957f\u7126\u8651\u7684lululemon\u77db\u5934\u76f4\u6307\u7537\u6027\u670d\u88c5\u5e02\u573a\uff0c\u76f8\u7ee7\u63a8\u51fa\u7537\u58eb\u5939\u514b\u3001\u5916\u5957\u7b49\uff0c\u4f46\u90fd\u4e0d\u6e29\u4e0d\u706b\u3002\u76f4\u5230\u4e00\u6b3e\u53d6\u540d\u975e\u5e38\u76f4\u767d\u7684\u201c\u9632\u6b62\u86cb\u86cb\u649e\u51fb\u88e4\u201d(Anti-Ball 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three\u201d\u9a71\u52a8\u7684\u7684\u4e94\u5e74\u6210\u957f\u8ba1\u5212\u3002\u4e09\u5927\u52a8\u529b\u5206\u522b\u4e3a\u4ea7\u54c1\u521b\u65b0\u3001\u5168\u6e20\u9053\u7528\u6237\u4f53\u9a8c\uff0c\u4ee5\u53ca\u56fd\u9645\u5e02\u573a\u6269\u5f20\u3002<\/p>\n\n\n\n<p>\u5728\u4ea7\u54c1\u521b\u65b0\u65b9\u9762\uff0c\u7537\u6027\u4ea7\u54c1\u4f5c\u4e3a\u521b\u65b0\u7684\u4e3b\u8981\u65b9\u5411\uff0c\u88ab\u518d\u5ea6\u63d0\u53ca\u2014\u2014lululemon\u5e0c\u671b\u501f\u52a9\u8dd1\u6b65\u3001\u8bad\u7ec3\uff0c\u529e\u516c\u3001\u65c5\u884c\u3001\u901a\u52e4\u7b49\u9886\u57df\u7684\u65b0\u54c1\u7c7b\u6269\u5f20\uff0c\u7537\u88c5\u6536\u5165\u89c4\u6a21\u80fd\u591f\u8f832018\u5e74\u589e\u52a0\u4e00\u500d\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>\u5728\u5168\u6e20\u9053\u7528\u6237\u4f53\u9a8c\u65b9\u9762\uff0c\u53d1\u529bDTC\u6a21\u5f0f\uff0c\u52a0\u5f3a\u54c1\u724c\u5065\u5eb7\u751f\u6d3b\u65b9\u5f0f\u7406\u5ff5\u7684\u6e17\u900f\u3002\u501f\u52a9\u95e8\u5e97\u3001\u54c1\u724c\u6d3b\u52a8\u3001\u793e\u7fa4\u8fd0\u8425\u7b49\u65b9\u5f0f\uff0c\u5411\u5ba2\u7fa4\u66f4\u9ad8\u6548\u7684\u4f20\u9012\u54c1\u724c\u4fe1\u4ef0\uff0c\u5e76\u6269\u5927\u6d88\u8d39\u8005\u89c4\u6a21\u4ee5\u53ca\u54c1\u724c\u9ecf\u6027\u3002lululemon\u9884\u8ba1\u52302023\u5e74\u5176DTC\u4e1a\u52a1\u6536\u5165\u5c06\u7ffb\u500d\u3002<\/p>\n\n\n\n<p>\u5728\u56fd\u9645\u5e02\u573a\u6269\u5f20\u65b9\u9762\uff0clululemon\u5728\u7ee7\u7eed\u6df1\u8015\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u5e02\u573a\u5916\uff0c\u5c06\u4e2d\u56fd\u3001\u4e9a\u592a\u533a\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u7684\u5e02\u573a\u4f5c\u4e3a\u54c1\u724c\u6e17\u900f\u7684\u91cd\u70b9\u533a\u57df\u3002\u5e76\u8ba1\u5212\u52302023\u5e74\u5176\u56fd\u9645\u5e02\u573a\u4e1a\u52a1\u6536\u5165\u80fd\u591f\u589e\u957f\u4e09\u500d\u3002<\/p>\n\n\n\n<p>\u4e94\u5e74\u65f6\u95f4\u672a\u5230\uff0clululemon 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girls\u201d\u3002<\/p>\n\n\n\n<h3 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