<\/figure><\/div>\n\n\n\u4e09\u3001AARRR\u6307\u6807<\/p>\n\n\n\n
\u5bf9\u4e8eAARRR\u6a21\u578b\u76845\u4e2a\u4e0d\u540c\u9636\u6bb5\uff0c\u6211\u4eec\u9700\u8981\u901a\u8fc7\u4e0d\u540c\u7684\u6307\u6807\u53bb\u8fdb\u884c\u8861\u91cf\uff0c\u5bf9\u4e8e\u6bcf\u4e2a\u9636\u6bb5\u5e38\u7528\u7684\u8861\u91cf\u6307\u6807\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\u83b7\u53d6
\u65e5\u65b0\u589e\u7528\u6237\u6570\uff08DNU\uff09\uff1a\u6bcf\u65e5\u6ce8\u518c\u5e76\u767b\u9646\u7684\u7528\u6237\u6570\u3002
\u6fc0\u6d3b
\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\uff08DAU\uff09\uff1a\u6bcf\u5929\u767b\u9646\u8fc7\u4ea7\u54c1\u7684\u7528\u6237\u6570\uff08\u8fd8\u6709\u5468\u6d3b\uff08WAU\uff09\u3001\u6708\u6d3b\uff08MAU\uff09\uff09
\u65e5\u5747\u4f7f\u7528\u65f6\u957f\uff08DAOT\uff09\uff1a\u5e73\u5747\u6bcf\u5929\u6bcf\u4e2a\u7528\u6237\u4f7f\u7528\u65f6\u95f4\uff08\u65e5 \u603b \u8ba1 \u5728 \u7ebf \u65f6 \u957f \u65e5 \u6d3b \u8dc3 \u7528 \u6237 \u6570 \\frac{\u65e5\u603b\u8ba1\u5728\u7ebf\u65f6\u957f}{\u65e5\u6d3b\u8dc3\u7528\u6237\u6570}
\u7559\u5b58
\u6b21\u65e5\u7559\u5b58\u7387\uff1a\u524d\u4e00\u5929\u65b0\u589e\u7684\u7528\u6237\u6570\u5728\u7b2c\u4e8c\u5929\u4f7f\u7528\u7684\u6bd4\u4f8b\uff08\u8fd8\u6709\u4e09\u65e5\u7559\u5b58\u7387\u3001\u4e03\u65e5\u7559\u5b58\u7387\u7b49\uff09\u3002
\u65e5\u6d41\u5931\u7387\uff1a\u7edf\u8ba1\u65e5\u4f7f\u7528\u4ea7\u54c1\uff0c\u4f46\u968f\u540e7\u65e5\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u7edf\u8ba1\u65e5\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
\u5468\u6d41\u5931\u7387\uff1a\u4e0a\u5468\u4f7f\u7528\u8fc7\u4ea7\u54c1\uff0c\u4f46\u672c\u5468\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u4e0a\u5468\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
\u6708\u6d41\u5931\u7387\uff1a\u4e0a\u4e2a\u6708\u4f7f\u7528\u8fc7\u4ea7\u54c1\uff0c\u4f46\u662f\u672c\u6708\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u4e0a\u6708\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b
\u6536\u76ca
\u4ed8\u8d39\u7387\uff08PR\uff09\uff1a\u4ed8\u8d39\u7528\u6237\u5360\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
\u6d3b\u8dc3\u4ed8\u8d39\u7528\u6237\u6570\uff08APA\uff09\uff1a\u5728\u7edf\u8ba1\u65f6\u95f4\u533a\u95f4\u5185\uff0c\u6210\u529f\u4ed8\u8d39\u7684\u7528\u6237\u6570\u3002
\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08ARPU\uff09\uff1a\u5728\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u6d3b\u8dc3\u7528\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002
\u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff08ARPPU\uff09\u5728\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u4ed8\u8d39\u7528\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002
\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff1a\u7528\u6237\u5728\u751f\u547d\u5468\u671f\u5185\u521b\u9020\u7684\u6536\u5165\u603b\u548c\u3002
\u4f20\u64ad
K\u56e0\u5b50
K=\uff08\u6bcf\u4e2a\u7528\u6237\u5411\u4ed6\u7684\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u7684\u6570\u91cf\uff09\u00d7\uff08\u63a5\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387\uff09
AARRR\u6a21\u578b\u901a\u4fd7\u7684\u7406\u89e3\u5c31\u662f\uff1a\u4f60\u7684\u7528\u6237\u4ece\u54ea\u91cc\u6765\uff1f\u2014\u2014\u7528\u6237\u6765\u4e86\u600e\u4e48\u4f7f\u4e4b\u6d3b\u8dc3\uff1f\u2014\u2014\u7528\u6237\u6d3b\u8dc3\u4e4b\u540e\u600e\u4e48\u8ba9\u5b83\u7559\u5b58\uff1f\u2014\u2014\u7528\u6237\u7559\u4e0b\u540e\u600e\u4e48\u4e3a\u4ea7\u54c1\u4ed8\u8d39\uff1f\u2014\u2014\u7528\u6237\u4ed8\u8d39\u4e4b\u540e\u600e\u4e48\u8fdb\u884c\u53e3\u7891\u4f20\u64ad\uff1f<\/p>\n\n\n\n
\u56db\u3001\u6709\u4ec0\u4e48\u7528\uff1f<\/p>\n\n\n\n
AARRR\u6a21\u578b\u5f3a\u8c03\u6570\u636e\u9a71\u52a8\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u4f46\u5982\u679c\u4ea7\u54c1\u521d\u671f\u65e0\u6cd5\u83b7\u5f97\u66f4\u591a\u7684\u7528\u6237\u6570\u636e\uff0c\u5982\u4f55\u4f4e\u6210\u672c\u591a\u7ef4\u5ea6\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u884c\u4e3a\u6570\u636e\u5462\uff1f<\/p>\n\n\n\n
1\u3001\u589e\u957f\u6210\u672c:\u83b7\u53d6\u540c\u6837\u6570\u91cf\u7684\u7528\u6237,\u5982\u4f55\u6700\u5927\u5316\u524a\u51cf\u4ea7\u54c1\u8fd0\u8425\u6210\u672c\u3002<\/p>\n\n\n\n
2\u3001\u589e\u957f\u6548\u7387:\u5bf9\u7167\u540c\u6837\u7684\u8fd0\u8425\u5468\u671f,\u5982\u4f55\u83b7\u53d6\u6700\u5927\u5316\u7684\u4ea7\u54c1\u7528\u6237\u3002<\/p>\n\n\n\n
3\u3001\u589e\u957f\u8d28\u91cf:\u83b7\u53d6\u540c\u6837\u6570\u91cf\u7684\u7528\u6237,\u5982\u4f55\u63d0\u5347\u79cd\u5b50\u3001\u9ad8\u6f5c\u7528\u6237\u7684\u5360\u6bd4\u3002<\/p>\n\n\n\n
\u5145\u5206\u7406\u89e3\u548c\u4f7f\u7528AARRR\u6a21\u578b\uff0c\u53ef\u4ee5\u5341\u5206\u6e05\u6670\u5730\u4e86\u89e3\u5230\u4ea7\u54c1\u5728\u4e0d\u540c\u751f\u547d\u9636\u6bb5\u7684\u8fd0\u8425\u76ee\u6807\u5e76\u4ee5\u6b64\u5236\u5b9a\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n
\u4e94\u3001\u6ce8\u610f<\/p>\n\n\n\n
\u5173\u4e8eAARRR\u7684\u8bef\u89e3\u975e\u5e38\u591a\uff0c\u9996\u5148\u5b83\u4e0d\u662f\u4e94\u4e2a\u6307\u6807\uff0c\u6bcf\u4e2a\u65b9\u9762\u4e0b\u8fb9\u90fd\u6709\u4e00\u5806\u6307\u6807\u53ef\u4ee5\u770b\uff1b\u5176\u6b21\u5b83\u66f4\u4e0d\u662f\u4e00\u4e2a\u7528\u6237\u5fc5\u987b\u8d70\u5b8c\u4e94\u4e2a\u6d41\u7a0b\uff0c\u8d70\u4e0d\u5b8c\u5c31\u72c2\u6d3e\u4f18\u60e0\u5238\u8ba9\u7528\u6237\u8d70\u3002\u800c\u662f\u8bf4\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\uff0c\u5173\u6ce8\u7684\u4e94\u4e2a\u65b9\u9762\u3002\u518d\u6b21\uff0c\u4e5f\u4e0d\u662f\u8bf4\u6bcf\u4e2a\u65b9\u9762\u90fd\u5f97\u505a\u5230\u6781\u81f4\uff0c\u4e0d\u540c\u7684\u4e1a\u52a1\uff0cAARRR\u6a21\u578b\u5f62\u6001\u4e0d\u540c\u3002\u6709\u7684\u4e1a\u52a1\u5c31\u662f\u9760\u5927\u91cf\u8f6c\u53d1\u88c2\u53d8\uff0c\u6709\u7684\u5c31\u662f\u9760\u5927\u91cf\u4e0d\u4ed8\u8d39\u7528\u6237\u6491\u8d77\u53f0\u9762\uff0c\u6709\u7684\u5c31\u662f\u6d41\u5931\u5f88\u4e25\u91cd\uff0c\u4f46\u662f\u6c99\u91cc\u6dd8\u91d1\u670d\u52a1\u51e0\u4e2a\u5927\u5ba2\u6237\uff0c\u6240\u4ee5\u5f97\u5177\u4f53\u95ee\u9898\u5177\u4f53\u5206\u6790\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
AARRR\u6a21\u578b \u5728\u4e92\u8054\u7f51\u884c\u4e1a\u91cc\uff0c\u4ea7\u54c1\u57fa\u672c\u4e0a\u662f\u4f60\u6284\u6211\u7684\uff0c\u6211\u5b66\u4f60\u7684\u3002\u540c\u8d28\u5316\u7684\u4ea7\u54c1\u60f3\u7ade\u4e89\uff0c\u53c8\u60f3\u201c\u4f60\u65e0\u6211\u6709\uff0c\u4f60\u6709\u6211\u4f18\u201d\u7684\u76ee\u6807\u4e0b\uff0c\u5c31\u4e0d\u5f97\u4e0d\u770b\u6570\u636e\u5206\u6790\uff0c\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\uff0c\u5c31\u5f97\u6709\u6e05\u6670\u7684\u6570\u636e\u6307\u5f15\uff0c\u4eca\u5929\u2026<\/p>\n","protected":false},"author":2,"featured_media":42471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2306,2245],"special":[],"class_list":["post-70875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-aarrr","tag-2245","entry"],"views":512599,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=70875"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=70875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=70875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=70875"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=70875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}