{"id":70875,"date":"2022-06-13T11:15:52","date_gmt":"2022-06-13T03:15:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=70875"},"modified":"2022-06-13T11:15:54","modified_gmt":"2022-06-13T03:15:54","slug":"%e6%b5%b7%e7%9b%97%e6%a8%a1%e5%9e%8baarrr","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/70875.html","title":{"rendered":"\u6d77\u76d7\u6a21\u578b(AARRR)"},"content":{"rendered":"\n

AARRR<\/a><\/span>\u6a21\u578b<\/p>\n\n\n\n

\u5728\u4e92\u8054\u7f51\u884c\u4e1a\u91cc\uff0c\u4ea7\u54c1\u57fa\u672c\u4e0a\u662f\u4f60\u6284\u6211\u7684\uff0c\u6211\u5b66\u4f60\u7684\u3002\u540c\u8d28\u5316\u7684\u4ea7\u54c1\u60f3\u7ade\u4e89\uff0c\u53c8\u60f3\u201c\u4f60\u65e0\u6211\u6709\uff0c\u4f60\u6709\u6211\u4f18\u201d\u7684\u76ee\u6807\u4e0b\uff0c\u5c31\u4e0d\u5f97\u4e0d\u770b\u6570\u636e\u5206\u6790\uff0c\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\uff0c\u5c31\u5f97\u6709\u6e05\u6670\u7684\u6570\u636e\u6307\u5f15\uff0c\u4eca\u5929\u6765\u8bb2\u8bb2\u4ea7\u54c1\u91cc\u9762\u6700\u5173\u6ce8\u7684\u7528\u6237\u8fd0\u8425\u6700\u5e38\u7528\u7684\u903b\u8f91\u6a21\u578b\u2014\u2014AARRR\u6a21\u578b\uff0c\u672c\u6587\u7ed3\u5408\u7406\u8bba\u548c\u6848\u4f8b\u5bf9AARRR\u6a21\u578b\u8fdb\u884c\u8be6\u7ec6\u5206\u89e3\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u5927\u91cf\u7684\u7528\u6237\u6570\u636e\uff0c\u6211\u4eec\u901a\u5e38\u8981\u8fdb\u884c\u7528\u6237\u751f\u547d\u5468\u671f\u5efa\u8bbe\u53bb\u7406\u89e3\u548c\u7ef4\u62a4\u7528\u6237\uff0c\u8fd9\u65f6\u5c31\u9700\u8981\u7528\u5230\u5927\u540d\u9f0e\u9f0e\u7684AARRR\u6a21\u578b\u4e86\u3002<\/p>\n\n\n\n

\u4e00\u3001\u4ec0\u4e48\u662fAARRR \u6a21\u578b<\/p>\n\n\n\n

AARRR\u6a21\u578b\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u7528\u6237\u589e\u957f\u6a21\u578b\uff0c\u4e5f\u79f0\u6d77\u76d7\u6a21\u578b<\/a><\/span>\uff0c\u5373\u4e0e\u6d77\u76d7\u6240\u505a\u7684\u4e8b\u60c5\u7c7b\u4f3c\uff0c\u5b9e\u73b0\u63a0\u593a\u5f0f\u589e\u957f\uff0c\u662f\u4e00\u4e2a\u4e94\u7ea7\u6f0f\u6597\u6a21\u578b\u3002AARRR\u9996\u5b57\u6bcd\u5206\u522b\u5bf9\u5e94Acquisition (\u83b7\u53d6)\u3001 Activation (\u6fc0\u6d3b)\u3001 Retention (\u7559\u5b58)\u3001 Revenue (\u6536\u76ca)\u548c Referral (\u4f20\u64ad)\u8fd9\u4e94\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n

AARRR\u6a21\u578b\u56e0\u4e3a\u5176\u7206\u70b8\u6027\u7684\u589e\u957f\u65b9\u5f0f\u901a\u5e38\u53c8\u88ab\u79f0\u4e3a\u6d77\u76d7\u6a21\u578b\uff0c\u5176\u672c\u8d28\u7531\u83b7\u5ba2\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u3001\u6536\u76ca\u3001\u4f20\u64ad5\u4e2a\u9636\u6bb5\u7ec4\u6210\uff0c\u5bf9\u8fd9\u4e94\u4e2a\u9636\u6bb5\u7684\u89e3\u91ca\u5982\u4e0b\uff1a<\/p>\n\n\n\n

1\u3001\u83b7\u53d6\u7528\u6237<\/p>\n\n\n\n

\u7528\u6237\u4ece\u4e0d\u540c\u7684\u6e20\u9053\u8fdb\u5165\u4ea7\u54c1\u3002\u83b7\u53d6\u7528\u6237\u662f\u6307\u5728\u5b9a\u4f4d\u76ee\u6807\u7528\u6237\u7684\u524d\u63d0\u4e0b\uff0c\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u5404\u79cd\u6e20\u9053\u8ba9\u7528\u6237\u4e86\u89e3\u5230\u4ea7\u54c1\u4fe1\u606f\uff0c\u6700\u7ec8\u7531\u6f5c\u5728\u7528\u6237\u8f6c\u5316\u4e3a\u5b9e\u9645\u7528\u6237\u7684\u8fc7\u7a0b\uff0c\u8861\u91cf\u6307\u6807\u4e3a\u70b9\u51fb\u6570\u3001\u5b89\u88c5\u91cf\u3001\u6253\u5f00\u7387\u7b49\u3002
2\u3001\u63d0\u9ad8\u7528\u6237\u6d3b\u8dc3\u5ea6<\/p>\n\n\n\n

\u7528\u6237\u5728\u4ea7\u54c1\u5185\u90e8\u4f7f\u7528\u6838\u5fc3\u529f\u80fd\uff08\u5b8c\u6210\u67d0\u4e2a\u7279\u5b9a\u4efb\u52a1)\u3002\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u662f\u6307\u83b7\u53d6\u7528\u6237\u540e\u901a\u8fc7\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u67d0\u4e9b”\u6307\u5b9a\u52a8\u4f5c\u201d\uff0c\u5728\u6d88\u8d39\u4ea7\u54c1\u8fc7\u7a0b\u4e2d\u5f3a\u5316\u4f53\u9a8c\uff0c\u4f7f\u4e4b\u6210\u4e3a\u957f\u671f\u7684\u5fe0\u5b9e\u7528\u6237\u3002\u800c’\u6307\u5b9a\u52a8\u4f5c”\u5219\u53d6\u51b3\u4e8e\u4ea7\u54c1\u7684\u7c7b\u578b\uff0c\u6709\u7684\u4ea7\u54c1\u53ea\u9700\u7528\u6237\u5728\u6307\u5b9a\u65f6\u95f4\u5185\u767b\u5f55\u5c31\u7b97\u7528\u6237\u6d3b\u8dc3\uff0c\u800c\u6709\u7684\u4ea7\u54c1\u5219\u8fd8\u987b\u5b8c\u6210\u6307\u5b9a\u7684\u64cd\u4f5c\u624d\u7b97\u7528\u6237\u6d3b\u8dc3\uff0c\u5176\u8861\u91cf\u6307\u6807\u4e3a\u8bbe\u5907\u6fc0\u6d3b\u91cf\u3001\u8ba2\u9605\u91cf\u3001\u65e5\u6d3b\u8dc3\u7387\u7b49\u3002<\/p>\n\n\n\n

3\u3001\u63d0\u9ad8\u7559\u5b58\u7387<\/p>\n\n\n\n

\u7528\u6237\u8fde\u7eed\u6027\u7684\u4f7f\u7528\u4ea7\u54c1\u3002\u63d0\u9ad8\u7559\u5b58\u7387\u662f\u6307\u51cf\u5c11\u7528\u6237\u6d41\u5931\uff0c\u63d0\u9ad8\u6301\u7eed\u6d88\u8d39\u7528\u6237\u4eba\u6570\u3002<\/p>\n\n\n\n

4\u3001\u83b7\u53d6\u6536\u5165<\/p>\n\n\n\n

\u7528\u6237\u5bf9\u4ea7\u54c1\u4ea7\u751f\u4e86\u4ed8\u8d39\u884c\u4e3a\u3002\u4ea7\u54c1\u7684\u672c\u8d28\u662f\u5546\u4e1a\uff0c\u6ca1\u6709\u5546\u4e1a\u5229\u76ca\u7684\u4ea7\u54c1\u5f88\u96be\u7ef4\u6301\u5e73\u8861\uff0c\u4ea7\u54c1\u8fd0\u8425\u6700\u5173\u5fc3\u7684\u5c31\u662f\u6536\u5165\u3002\u5373\u4f7f\u662f\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u514d\u8d39\u4ea7\u54c1\u4e5f\u5e94\u8be5\u6709\u5176\u76c8\u5229\u6a21\u5f0f\u3002\u83b7\u53d6\u6536\u5165\u662f\u6307\u901a\u8fc7\u4ea7\u54c1\u8ba9\u7528\u6237\u4e70\u5355\u7684\u8fc7\u7a0b\uff0c\u5e76\u6700\u7ec8\u5c06\u7559\u5b58\u7528\u6237\u8f6c\u5316\u4e3a\u4ed8\u8d39\u7528\u6237\u3002\u5728\u5b9e\u9645\u6d88\u8d39\u4e2d\uff0c\u4f01\u4e1a\u6709\u4e00\u5b9a\u7684\u4e1a\u52a1\u5ef6\u5c55\uff0c\u6bd4\u5982\u901a\u8fc7\u5e7f\u544a\u5c55\u793a\u3001\u4e1a\u52a1\u5206\u6210\u7b49\u65b9\u5f0f\u5411\u5176\u4ed6\u5229\u76ca\u65b9\u6536\u53d6\u8d39\u7528\uff0c\u83b7\u5f97\u5229\u76ca\u3002\u8861\u91cf\u6307\u6807\u4e3a\u4ed8\u8d39\u7387\u3001\u4ed8\u8d39\u9891\u6b21\u3001\u751f\u547d\u5468\u671f\u4ef7\u503c\u7b49\u3002<\/p>\n\n\n\n

5\u3001\u4f20\u64ad<\/p>\n\n\n\n

\u7528\u6237\u63a8\u8350\u4ed6\u4eba\u6765\u4f7f\u7528\u4f60\u7684\u4ea7\u54c1\u3002\u75c5\u6bd2\u5f0f\u4f20\u64ad\u53c8\u79f0\u81ea\u4f20\u64ad\uff0c\u662f\u6307\u7528\u6237\u81ea\u53d1\u8fdb\u884c\u4ea7\u54c1\u4f20\u64ad\uff0c\u5373\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u793e\u4ea4\u4e2d\u7684\u5206\u4eab\u3001\u4e92\u52a8\u7b49\u53e3\u7891\u63a8\u5e7f\uff0c\u75c5\u6bd2\u5f0f\u4eba\u4f20\u4eba\u5b9e\u73b0\u7528\u6237\u7206\u53d1\u5f0f\u589e\u957f\u3002<\/p>\n\n\n\n

\u5bf9\u4e8eAARRR\uff0c\u6211\u4eec\u53ef\u4ee5\u7528\u6f0f\u6597\u56fe\u6765\u8868\u793a\u6574\u4f53\u7684\u8f6c\u5316\u8fc7\u7a0b\uff0c\u793a\u4f8b\u56fe\u5982\u4e0b\uff1a<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u4ece\u8f6c\u5316\u94fe\u8def\u6765\u770b\uff0c\u4ece\u83b7\u5ba2\u5230\u4f20\u64ad\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6bcf\u5411\u4e0b\u6df1\u5165\u4e00\u4e2a\u5c42\u7ea7\uff0c\u5bf9\u5e94\u7684\u7528\u6237\u6570\u5c31\u4f1a\u7167\u4e0a\u4e00\u5c42\u6709\u4e00\u5b9a\u7684\u635f\u5931\uff0c\u56e0\u6b64\u5c42\u7ea7\u8d8a\u5411\u4e0b\uff0c\u5bf9\u5e94\u7684\u6f0f\u6597\u4e5f\u5c31\u53d8\u7684\u8d8a\u7a84\uff0c\u5728\u4f7f\u7528\u5b9e\u9645\u6570\u636e\u7ed8\u5236\u6f0f\u6597\u56fe\u7684\u60c5\u51b5\u4e0b\u6211\u4eec\u4e5f\u53ef\u4ee5\u4ece\u6f0f\u6597\u7684\u53d8\u5316\u4e2d\u770b\u51fa\u5bf9\u5e94\u8f6c\u5316\u7387\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n

\u4e8c\u3001AARRR\u7b56\u7565<\/p>\n\n\n\n

\u4ece\u7b56\u7565\u7684\u89d2\u5ea6\u770b\uff0c\u51e0\u4e2a\u8fc7\u7a0b\u4e2d\u5e94\u8be5\u505a\u51fa\u7684\u601d\u8003\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u83b7\u5ba2\uff1a\u600e\u6837\u627e\u5230\u7528\u6237\uff1f\u600e\u4e48\u8ba9\u7528\u6237\u627e\u5230\u4f60\uff1f<\/p>\n\n\n\n

\u6fc0\u6d3b\uff1a\u600e\u4e48\u7ed9\u7528\u6237\u826f\u597d\u7684\u201c\u521d\u4f53\u9a8c\u201d\uff1f<\/p>\n\n\n\n

\u7559\u5b58\uff1a\u600e\u4e48\u8ba9\u7528\u6237\u7559\u4e0b\u6765\uff1f<\/p>\n\n\n\n

\u6536\u76ca\uff1a\u600e\u4e48\u8ba9\u7528\u6237\u6d88\u8d39\uff1f<\/p>\n\n\n\n

\u4f20\u64ad\uff1a\u600e\u4e48\u8ba9\u7528\u6237\u548c\u5176\u4ed6\u4eba\u8fdb\u884c\u5206\u4eab\uff1f<\/p>\n\n\n\n

\u6709\u4e86\u8fd9\u4e9b\u601d\u8003\uff0c\u8be5\u600e\u6837\u53bb\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u5462\uff1f\u6211\u4eec\u4ee5\u201cPDD\u201d\u5e73\u53f0\u4e3a\u4f8b\u6765\u8fdb\u884c\u62c6\u89e3\u3002<\/p>\n\n\n\n

  1. \u83b7\u5ba2\uff1a\u7838\u94b1\uff0c\u6295\u5e7f\u544a<\/li><\/ol>\n\n\n\n

    \u5bf9\u4e8e\u5404\u5927\u5e73\u53f0\u6765\u8bf4\uff0c\u6700\u6709\u6548\u7387\u7684\u83b7\u5ba2\u65b9\u5f0f\u5c31\u662f\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0cPDD\u4e5f\u4e0d\u4f8b\u5916\uff0c\u6211\u4eec\u5728\u5404\u5927\u4e92\u8054\u7f51\u5e73\u53f0\u3001\u7535\u89c6\u8282\u76ee\u3001\u7ebf\u4e0b\u5546\u573a\u4e2d\u90fd\u770b\u5230\u8fc7\u4ed6\u8fdb\u884c\u6295\u653e\u7684\u5e7f\u544a\uff0c\u8fd9\u5c31\u662f\u4e00\u79cd\u6700\u666e\u904d\u7684\u83b7\u5ba2\u65b9\u5f0f\u3002<\/p>\n\n\n\n

    1. \u6fc0\u6d3b\uff1a\u8f6c\u76d8\u3001\u52a9\u529b\u3001\u780d\u5200<\/li><\/ol>\n\n\n\n

      \u53ef\u4ee5\u8bf4\u83b7\u5ba2\u591a\u6570\u60c5\u5f62\u4e0b\u662f\u4ea4\u7ed9\u201c\u522b\u4eba\u201d\u53bb\u505a\u7684\u4e8b\u60c5\uff0c\u800c\u4ece\u6fc0\u6d3b\u5f00\u59cb\u5c31\u662f\u5e73\u53f0\u81ea\u8eab\u9700\u8981\u8fdb\u884c\u601d\u8003\u7684\u95ee\u9898\u4e86\uff0c\u5f53\u6211\u4eec\u7b2c\u4e00\u6b21\u8fdb\u5165\u5230PDD\u5e73\u53f0\u7684\u65f6\u5019\uff0c\u901a\u5e38\u4f1a\u76f4\u63a5\u5f39\u51fa\u4e00\u4e2a\u7ea2\u5305\u8ba9\u4f60\u6253\u5f00\uff0c\u8fd9\u4e2a\u7ea2\u5305\u91cc\u53ef\u80fd\u662f\u65e0\u95e8\u69db\u4f18\u60e0\u5238\uff0c\u4e5f\u53ef\u80fd\u662f\u8ba9\u4f60\u514d\u8d39\u83b7\u5f97\u67d0\u4e2a\u5546\u54c1\u8fdb\u884c\u780d\u4ef7\u7684\u8d44\u683c\uff0c\u4f46\u65e0\u8bba\u662f\u4ec0\u4e48\uff0c\u5b83\u7684\u76ee\u7684\u90fd\u662f\u7ed9\u7528\u6237\u5c55\u793a\u51fa\u201c\u8c6a\u6a2a\u201d\u7684\u4e00\u9762\uff0c\u8fd9\u4e5f\u4e0d\u5931\u4e3a\u4e00\u79cd\u6709\u6548\u7684\u6fc0\u6d3b\u65b9\u5f0f\u3002<\/p>\n\n\n\n

      \u9664\u4e86\u7b2c\u4e00\u5370\u8c61\uff0c\u5269\u4e0b\u7684\u5c31\u662f\u6839\u636e\u5404\u79cd\u7b97\u6cd5\u53bb\u63a8\u8350\u7528\u6237\u559c\u6b22\u7684\u5546\u54c1\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u7684\u6d3b\u8dc3\u5ea6\u4e0e\u4f7f\u7528\u4f53\u9a8c\u3002<\/p>\n\n\n\n

      1. \u7559\u5b58\uff1a\u4fc3\u9500\u3001\u4f18\u60e0\u3001\u514d\u8d39<\/li><\/ol>\n\n\n\n

        \u8ba9\u7528\u6237\u7559\u5728\u5e73\u53f0\u662f\u4e00\u4e2a\u5f88\u5934\u75bc\u7684\u95ee\u9898\uff0c\u5728\u8fd9\u4e2a\u95ee\u9898\u4e0aPDD\u63d0\u4f9b\u4e86\u4e24\u4e2a\u6709\u8da3\u7684\u65b9\u5411\uff1a1\u3001\u52a9\u529b\u73a9\u6cd5\uff0c\u514d\u8d39\u83b7\u53d6\u5546\u54c1\uff0c2\u3001\u5356\u573a\u9500\u552e\u6a21\u5f0f\uff0c\u4f4e\u4ef7\u8d2d\u7269\uff0c\u8fd9\u4e24\u4e2a\u65b9\u5411\u5145\u5206\u6293\u4f4f\u4e86\u4eba\u4eec\u5bf9\u4e8e\u201c\u514d\u8d39\u201d\u548c\u201c\u4f4e\u4ef7\u201d\u7684\u91cd\u89c6\u7a0b\u5ea6\uff0c\u4ece\u800c\u4e5f\u5c31\u89e3\u51b3\u4e86\u7559\u5b58\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n

        1. \u6536\u76ca\uff1a\u8d2d\u7269<\/li><\/ol>\n\n\n\n

          \u4f5c\u4e3a\u4e00\u4e2a\u80fd\u591f\u8fdb\u884c\u8d2d\u7269\u7684\u7535\u5546\u5e73\u53f0\uff0c\u5f53\u7528\u6237\u6536\u5230\u4f18\u60e0\u5238\u7684\u65f6\u5019\uff0c\u4ea7\u751f\u6d88\u8d39\u884c\u4e3a\u5c31\u4e0d\u662f\u4ec0\u4e48\u96be\u4e8b\u4e86\u3002<\/p>\n\n\n\n

          1. \u4f20\u64ad\uff1a\u5e2e\u5fd9\u780d\u4ef7<\/li><\/ol>\n\n\n\n

            \u5173\u4e8e\u4f20\u64ad\uff0c\u76f8\u4fe1\u5f88\u591a\u4eba\u90fd\u5c0f\u6709\u83b7\u76ca\uff08shen shou qi hai\uff09\uff1a\u4e03\u5927\u59d1\u516b\u5927\u59e8\u8ba9\u4f60\u5e2e\u5fd9\u7684\u94fe\u63a5\u63a5\u8e35\u800c\u81f3\uff1b\u5929\u5929\u6709\u4eba\u8ffd\u7740\u5c41\u80a1\u8ba9\u4f60\u780d\u4ed6\u4e00\u201c\u5200\u201d\uff1b\u7a81\u7136\u51fa\u73b0\u4e0d\u77e5\u540d\u7684\u4e92\u52a9\u7fa4\u2026\u6b64\u7c7b\u4e8b\u4ef6\u7684\u51fa\u73b0\u4e5f\u5145\u5206\u4f53\u73b0\u4e86PDD\u5728\u4f20\u64ad\u4e0a\u73a9\u6cd5\u7684\u5f3a\u5927\u4e4b\u5904\u3002<\/p>\n\n\n\n

            \u4ece\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\u6211\u4eec\u53ef\u4ee5\u603b\u7ed3\u4e00\u4e0b\u5bf9\u4e8e\u8fd9\u51e0\u4e2a\u9636\u6bb5\u53ef\u4ee5\u6267\u884c\u7684\u7b56\u7565\uff1a<\/p>\n\n\n

            \n
            \"\"<\/figure><\/div>\n\n\n

            \u4e09\u3001AARRR\u6307\u6807<\/p>\n\n\n\n

            \u5bf9\u4e8eAARRR\u6a21\u578b\u76845\u4e2a\u4e0d\u540c\u9636\u6bb5\uff0c\u6211\u4eec\u9700\u8981\u901a\u8fc7\u4e0d\u540c\u7684\u6307\u6807\u53bb\u8fdb\u884c\u8861\u91cf\uff0c\u5bf9\u4e8e\u6bcf\u4e2a\u9636\u6bb5\u5e38\u7528\u7684\u8861\u91cf\u6307\u6807\u5982\u4e0b\uff1a<\/p>\n\n\n\n

            \u83b7\u53d6
            \u65e5\u65b0\u589e\u7528\u6237\u6570\uff08DNU\uff09\uff1a\u6bcf\u65e5\u6ce8\u518c\u5e76\u767b\u9646\u7684\u7528\u6237\u6570\u3002
            \u6fc0\u6d3b
            \u65e5\u6d3b\u8dc3\u7528\u6237\u6570\uff08DAU\uff09\uff1a\u6bcf\u5929\u767b\u9646\u8fc7\u4ea7\u54c1\u7684\u7528\u6237\u6570\uff08\u8fd8\u6709\u5468\u6d3b\uff08WAU\uff09\u3001\u6708\u6d3b\uff08MAU\uff09\uff09
            \u65e5\u5747\u4f7f\u7528\u65f6\u957f\uff08DAOT\uff09\uff1a\u5e73\u5747\u6bcf\u5929\u6bcf\u4e2a\u7528\u6237\u4f7f\u7528\u65f6\u95f4\uff08\u65e5 \u603b \u8ba1 \u5728 \u7ebf \u65f6 \u957f \u65e5 \u6d3b \u8dc3 \u7528 \u6237 \u6570 \\frac{\u65e5\u603b\u8ba1\u5728\u7ebf\u65f6\u957f}{\u65e5\u6d3b\u8dc3\u7528\u6237\u6570}
            \u7559\u5b58
            \u6b21\u65e5\u7559\u5b58\u7387\uff1a\u524d\u4e00\u5929\u65b0\u589e\u7684\u7528\u6237\u6570\u5728\u7b2c\u4e8c\u5929\u4f7f\u7528\u7684\u6bd4\u4f8b\uff08\u8fd8\u6709\u4e09\u65e5\u7559\u5b58\u7387\u3001\u4e03\u65e5\u7559\u5b58\u7387\u7b49\uff09\u3002
            \u65e5\u6d41\u5931\u7387\uff1a\u7edf\u8ba1\u65e5\u4f7f\u7528\u4ea7\u54c1\uff0c\u4f46\u968f\u540e7\u65e5\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u7edf\u8ba1\u65e5\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
            \u5468\u6d41\u5931\u7387\uff1a\u4e0a\u5468\u4f7f\u7528\u8fc7\u4ea7\u54c1\uff0c\u4f46\u672c\u5468\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u4e0a\u5468\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
            \u6708\u6d41\u5931\u7387\uff1a\u4e0a\u4e2a\u6708\u4f7f\u7528\u8fc7\u4ea7\u54c1\uff0c\u4f46\u662f\u672c\u6708\u672a\u4f7f\u7528\u4ea7\u54c1\u7684\u7528\u6237\u5360\u4e0a\u6708\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b
            \u6536\u76ca
            \u4ed8\u8d39\u7387\uff08PR\uff09\uff1a\u4ed8\u8d39\u7528\u6237\u5360\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002
            \u6d3b\u8dc3\u4ed8\u8d39\u7528\u6237\u6570\uff08APA\uff09\uff1a\u5728\u7edf\u8ba1\u65f6\u95f4\u533a\u95f4\u5185\uff0c\u6210\u529f\u4ed8\u8d39\u7684\u7528\u6237\u6570\u3002
            \u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff08ARPU\uff09\uff1a\u5728\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u6d3b\u8dc3\u7528\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002
            \u5e73\u5747\u6bcf\u4ed8\u8d39\u7528\u6237\u6536\u5165\uff08ARPPU\uff09\u5728\u7edf\u8ba1\u65f6\u95f4\u5185\uff0c\u4ed8\u8d39\u7528\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002
            \u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff1a\u7528\u6237\u5728\u751f\u547d\u5468\u671f\u5185\u521b\u9020\u7684\u6536\u5165\u603b\u548c\u3002
            \u4f20\u64ad
            K\u56e0\u5b50
            K=\uff08\u6bcf\u4e2a\u7528\u6237\u5411\u4ed6\u7684\u670b\u53cb\u4eec\u53d1\u51fa\u7684\u9080\u8bf7\u7684\u6570\u91cf\uff09\u00d7\uff08\u63a5\u6536\u5230\u9080\u8bf7\u7684\u4eba\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u8f6c\u5316\u7387\uff09
            AARRR\u6a21\u578b\u901a\u4fd7\u7684\u7406\u89e3\u5c31\u662f\uff1a\u4f60\u7684\u7528\u6237\u4ece\u54ea\u91cc\u6765\uff1f\u2014\u2014\u7528\u6237\u6765\u4e86\u600e\u4e48\u4f7f\u4e4b\u6d3b\u8dc3\uff1f\u2014\u2014\u7528\u6237\u6d3b\u8dc3\u4e4b\u540e\u600e\u4e48\u8ba9\u5b83\u7559\u5b58\uff1f\u2014\u2014\u7528\u6237\u7559\u4e0b\u540e\u600e\u4e48\u4e3a\u4ea7\u54c1\u4ed8\u8d39\uff1f\u2014\u2014\u7528\u6237\u4ed8\u8d39\u4e4b\u540e\u600e\u4e48\u8fdb\u884c\u53e3\u7891\u4f20\u64ad\uff1f<\/p>\n\n\n\n

            \u56db\u3001\u6709\u4ec0\u4e48\u7528\uff1f<\/p>\n\n\n\n

            AARRR\u6a21\u578b\u5f3a\u8c03\u6570\u636e\u9a71\u52a8\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u4f46\u5982\u679c\u4ea7\u54c1\u521d\u671f\u65e0\u6cd5\u83b7\u5f97\u66f4\u591a\u7684\u7528\u6237\u6570\u636e\uff0c\u5982\u4f55\u4f4e\u6210\u672c\u591a\u7ef4\u5ea6\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u884c\u4e3a\u6570\u636e\u5462\uff1f<\/p>\n\n\n\n

            1\u3001\u589e\u957f\u6210\u672c:\u83b7\u53d6\u540c\u6837\u6570\u91cf\u7684\u7528\u6237,\u5982\u4f55\u6700\u5927\u5316\u524a\u51cf\u4ea7\u54c1\u8fd0\u8425\u6210\u672c\u3002<\/p>\n\n\n\n

            2\u3001\u589e\u957f\u6548\u7387:\u5bf9\u7167\u540c\u6837\u7684\u8fd0\u8425\u5468\u671f,\u5982\u4f55\u83b7\u53d6\u6700\u5927\u5316\u7684\u4ea7\u54c1\u7528\u6237\u3002<\/p>\n\n\n\n

            3\u3001\u589e\u957f\u8d28\u91cf:\u83b7\u53d6\u540c\u6837\u6570\u91cf\u7684\u7528\u6237,\u5982\u4f55\u63d0\u5347\u79cd\u5b50\u3001\u9ad8\u6f5c\u7528\u6237\u7684\u5360\u6bd4\u3002<\/p>\n\n\n\n

            \u5145\u5206\u7406\u89e3\u548c\u4f7f\u7528AARRR\u6a21\u578b\uff0c\u53ef\u4ee5\u5341\u5206\u6e05\u6670\u5730\u4e86\u89e3\u5230\u4ea7\u54c1\u5728\u4e0d\u540c\u751f\u547d\u9636\u6bb5\u7684\u8fd0\u8425\u76ee\u6807\u5e76\u4ee5\u6b64\u5236\u5b9a\u4e0d\u540c\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n

            \u4e94\u3001\u6ce8\u610f<\/p>\n\n\n\n

            \u5173\u4e8eAARRR\u7684\u8bef\u89e3\u975e\u5e38\u591a\uff0c\u9996\u5148\u5b83\u4e0d\u662f\u4e94\u4e2a\u6307\u6807\uff0c\u6bcf\u4e2a\u65b9\u9762\u4e0b\u8fb9\u90fd\u6709\u4e00\u5806\u6307\u6807\u53ef\u4ee5\u770b\uff1b\u5176\u6b21\u5b83\u66f4\u4e0d\u662f\u4e00\u4e2a\u7528\u6237\u5fc5\u987b\u8d70\u5b8c\u4e94\u4e2a\u6d41\u7a0b\uff0c\u8d70\u4e0d\u5b8c\u5c31\u72c2\u6d3e\u4f18\u60e0\u5238\u8ba9\u7528\u6237\u8d70\u3002\u800c\u662f\u8bf4\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\uff0c\u5173\u6ce8\u7684\u4e94\u4e2a\u65b9\u9762\u3002\u518d\u6b21\uff0c\u4e5f\u4e0d\u662f\u8bf4\u6bcf\u4e2a\u65b9\u9762\u90fd\u5f97\u505a\u5230\u6781\u81f4\uff0c\u4e0d\u540c\u7684\u4e1a\u52a1\uff0cAARRR\u6a21\u578b\u5f62\u6001\u4e0d\u540c\u3002\u6709\u7684\u4e1a\u52a1\u5c31\u662f\u9760\u5927\u91cf\u8f6c\u53d1\u88c2\u53d8\uff0c\u6709\u7684\u5c31\u662f\u9760\u5927\u91cf\u4e0d\u4ed8\u8d39\u7528\u6237\u6491\u8d77\u53f0\u9762\uff0c\u6709\u7684\u5c31\u662f\u6d41\u5931\u5f88\u4e25\u91cd\uff0c\u4f46\u662f\u6c99\u91cc\u6dd8\u91d1\u670d\u52a1\u51e0\u4e2a\u5927\u5ba2\u6237\uff0c\u6240\u4ee5\u5f97\u5177\u4f53\u95ee\u9898\u5177\u4f53\u5206\u6790\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

            AARRR\u6a21\u578b \u5728\u4e92\u8054\u7f51\u884c\u4e1a\u91cc\uff0c\u4ea7\u54c1\u57fa\u672c\u4e0a\u662f\u4f60\u6284\u6211\u7684\uff0c\u6211\u5b66\u4f60\u7684\u3002\u540c\u8d28\u5316\u7684\u4ea7\u54c1\u60f3\u7ade\u4e89\uff0c\u53c8\u60f3\u201c\u4f60\u65e0\u6211\u6709\uff0c\u4f60\u6709\u6211\u4f18\u201d\u7684\u76ee\u6807\u4e0b\uff0c\u5c31\u4e0d\u5f97\u4e0d\u770b\u6570\u636e\u5206\u6790\uff0c\u63d0\u9ad8\u7528\u6237\u8f6c\u5316\uff0c\u5c31\u5f97\u6709\u6e05\u6670\u7684\u6570\u636e\u6307\u5f15\uff0c\u4eca\u5929\u2026<\/p>\n","protected":false},"author":2,"featured_media":42471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2306,2245],"special":[],"class_list":["post-70875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-aarrr","tag-2245","entry"],"views":512599,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=70875"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/70875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=70875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=70875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=70875"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=70875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}