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class=\"wp-block-heading\">01<br>HubSpot\u751f\u610f\u7ecf<\/h2>\n\n\n\n<p>HubSpot\u662f\u4e00\u5bb6\u4ee5SaaS\u6a21\u5f0f\uff0c\u63d0\u4f9bB2B\u8425\u9500\u8f6f\u4ef6\u7684\u516c\u53f8\u3002\u57282006\u5e74\u7531Brian Halligan\u548cDharmesh 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class=\"wp-block-heading\">02<br>\u5185\u5bb9\u6f0f\u6597\uff1f\u4e0d\uff0c\u662f\u5ba2\u6237\u98de\u8f6e<\/h2>\n\n\n\n<p>\u4e00\u672c\u5546\u4e1a\u8457\u4f5c\u80fd\u5f15\u8d77\u5e7f\u5927\u53cd\u54cd\uff0c\u8bda\u7136\u6709\u5199\u4f5c\u8005\u624d\u534e\u548c\u601d\u8003\u6df1\u5ea6\u7684\u56e0\u7d20\uff0c\u4f46\u66f4\u591a\u5219\u662f\u8e29\u4f4f\u4e86\u65f6\u4ee3\u75db\u811a\u3002<\/p>\n\n\n\n<p>\u7528\u8fa9\u8bc1\u552f\u7269\u7684\u8bdd\u6765\u8bb2\uff0c\u96c6\u5ba2\u5f0f\u8425\u9500\u80cc\u540e\u662f\u300c\u5148\u8fdb\u751f\u4ea7\u529b\u4e0e\u843d\u540e\u751f\u4ea7\u5173\u7cfb\u7684\u5e7f\u6cdb\u77db\u76fe\u300d\u3002<\/p>\n\n\n\n<p>\u800cHubSpot\u81ea\u5df1\uff0c\u4e5f\u662f\u8fd9\u5957\u65b9\u6cd5\u8bba\u6700\u5fe0\u5b9e\u7684\u6267\u884c\u8005\u2014\u2014\u5728\u6210\u4e3a\u8f6f\u4ef6\u516c\u53f8\u524d\uff0cHubSpot\u9996\u5148\u662f\u4e00\u5bb6\u201c\u5a92\u4f53\u201d\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4e0a\u6587\u63d0\u5230\u7684\u7545\u9500\u4e66\u5916\uff0c\u6839\u636e\u5b83\u7684\u5e74\u5ea6\u6295\u8d44\u8005\u62a5\u544a\uff0cHubSpot\u5728\u535a\u5ba2\u3001Twitter\u3001Facebook\u548cLinkedin\u4e0a\u6709\u8d85600\u4e07\u7c89\u4e1d\u3002<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4f5c\u4e3aHubSpot\u516c\u53f8\u521b\u59cb\u4eba\u517cCTO\u7684Dharmesh Shah \uff0c\u65e9\u5c31\u51ed\u501f\u64b0\u5199\u4e2a\u4eba\u535a\u5ba2\u6210\u4e3a\u4e00\u540d\u201c\u7f51\u7ea2\u201d\u4e86\u3002<\/p>\n\n\n\n<p>\u751a\u81f3\u8fde\u6700\u65e9\u63d0\u51faMarTech\u8fd9\u4e00\u6982\u5ff5\uff0c\u88ab\u8a89\u4e3a\u201c\u8425\u9500\u6280\u672f\u4e4b\u7236\u201d\u7684Scott Brinker\uff0c\u5176\u5b9e\u4e5f\u662f\u8fd9\u5bb6\u516c\u53f8\u7684\u4e00\u5458\u3002<\/p>\n\n\n\n<p>\u4e00\u4e2a\u8fd0\u52a8\u5458\uff0c\u4e0d\u4ec5\u505a\u81ea\u5df1\u7684\u88c1\u5224\uff0c\u8fd8\u547d\u540d\u4e86\u8fd9\u9879\u8fd0\u52a8\u3002<\/p>\n\n\n\n<p>\u73b0\u5728\u4e0a\u573a\u7684\u662f\uff0c\u6253\u4e54\u4e39\u7403\u7684\u4e54\u4e39\u3002<\/p>\n\n\n\n<p>\u4eba\u4eec\u5b8c\u5168\u65e0\u6cd5\u7406\u89e3\u4e00\u5bb6\u6280\u672f\u516c\u53f8\u4e2d\u4e3a\u4ec0\u4e48\u4f1a\u6709\u5982\u6b64\u591a\u7684\u201c\u7f51\u6587\u5199\u624b\u201d\uff0c\u552f\u4e00\u5408\u7406\u7684\u89e3\u91ca\u662f\uff0c\u8fd9\u5176\u5b9e\u5c31\u662f\u4e00\u5bb6\u7f51\u7edc\u5a92\u4f53\uff0c\u5728\u4e0d\u65ad\u521b\u4f5c\u5546\u4e1a\u54a8\u8be2\u3001\u77e5\u8bc6\u3001\u7406\u8bba\u7684\u540c\u65f6\uff0c\u9760\u5356\u5de5\u5177\u8f6f\u4ef6\u53d8\u73b0\u3002<\/p>\n\n\n\n<p>\u8fd9\u5bb6\u5a92\u4f53\u7684\u5de5\u4f5c\u6846\u67b6\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u5728HubSpot\u5185\u90e8\uff0c\u65e9\u671f\u5185\u5bb9\u90e8\u95e8\u4fe1\u5949\u7684\u662f\u300c\u6f0f\u6597\u300d\u7406\u8bba\uff0c\u8fc7\u7a0b\u5f88\u7b80\u5355\uff0c\u5e02\u573a\u4eba\u5458\u7528\u5185\u5bb9\u5438\u5f15\uff08Attract\uff09\u6f5c\u5ba2\uff0c\u4ea4\u7531\u9500\u552e\u4eba\u5458\u8ba9\u5ba2\u6237\u53c2\u4e0e\uff08Engage\uff09\u8fdb\u6765\uff0c\u5e76\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u76ee\u6807\uff0c\u5efa\u7acb\u5fe0\u8bda\u5ea6\uff08Delight\uff09,\u6210\u4e3a\u516c\u53f8\u7684\u53e3\u7891\u4f20\u64ad\u8005\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"787\" height=\"612\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/image-47.png\" alt=\"\" class=\"wp-image-71165\"\/><\/figure><\/div>\n\n\n<p>\u968f\u540e\uff0c\u4ed6\u4eec\u610f\u8bc6\u5230\u4e86\u6f0f\u6597\u7684\u7ebf\u6027\u662f\u4e00\u4e2a\u9519\u8bef\uff0c\u8f6c\u800c\u4f7f\u7528\u300c\u98de\u8f6e\u300d\u6a21\u578b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/image.gif\" alt=\"\" class=\"wp-image-71166\"\/><\/figure><\/div>\n\n\n<p>\u636eHubSpot\u81ea\u5df1\u7684\u8bf4\u6cd5\uff0c\u8fd9\u5e26\u6765\u4e86\u51e0\u4e2a\u663e\u8457\u8f6c\u53d8\uff1a<\/p>\n\n\n\n<p>\u5728\u53ef\u80fd\u4ea7\u751f\u6700\u5927\u529b\u91cf\u7684\u5730\u65b9\u63a8\u52a8\u98de\u8f6e\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5728\u6f0f\u6597\u7684\u524d\u7aef\uff1b\u786e\u4fdd\u6240\u6709\u529b\u91cf\u7684\u65b9\u5411\u662f\u4e00\u81f4\u7684\uff0c\u6bd4\u5982\u907f\u514d\u8425\u9500\u548c\u9500\u552e\u9519\u4f4d\uff1b\u51cf\u5c11\u6469\u64e6\u529b\uff0c\u6bd4\u5982\u7ec4\u7ec7\u5185\u7684\u90e8\u95e8\u58c1\u5792\uff0c\u589e\u52a0\u98de\u8f6e\u91cd\u91cf\uff0c\u5982\u5ba2\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u201c\u5bc6\u5ea6\u201d\u2026\u2026\u6253\u4f4f\uff0c\u8bf4\u70b9\u5b9e\u5728\u7684\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\uff0cHubSpot\u4e3a\u4e09\u8981\u7d20\u5efa\u7acb\u4e86\u8003\u6838\u6307\u6807\uff1a<\/p>\n\n\n\n<p>\u5438\u5f15\uff08Attract\uff09\uff1a\u6bcf\u6708\u7f51\u7ad9\u6d41\u91cf<br>\u53c2\u4e0e\uff08Engage\uff09\uff1a\u81ea\u7136\u5173\u6ce8\u91cf\u3001\u6d41\u5931\u91cf\u3001\u610f\u5411\u5ba2\u6237\u5b75\u5316\u7387<br>\u5fe0\u8bda\uff08Delight\uff09\uff1a\u5b63\u5ea6\u8c03\u7814\u63a8\u5e7f\u8005\u6bd4\u4f8b\u2014\u2014\u6709\u591a\u5c11\u5ba2\u6237\u8868\u793a\u4f1a\u5411\u670b\u53cb\u63a8\u8350HubSpot\uff0c\u4ee5\u53ca\u6709\u591a\u5c11\u5ba2\u6237\u4ece\u63a8\u5e7f\u8005\u4e0b\u964d\u5230\u6c89\u9ed8\u6216\u8bcb\u6bc1\u8005\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\uff0c\u533a\u522b\u4e09\u8981\u7d20\u7684\u4e3b\u8981\u8425\u9500\u6e20\u9053\uff1a<\/p>\n\n\n\n<p>\u5438\u5f15\u9636\u6bb5\uff1a\u535a\u5ba2\uff08\u5728\u672c\u571f\u8bed\u5883\u4e2d\u4e3a\u516c\u4f17\u53f7\uff0c\u4e0b\u540c\uff09\u3001\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53<br>\u53c2\u4e0e\u9636\u6bb5\uff1a\u7535\u5b50\u90ae\u4ef6\uff08\u5fae\u4fe1\/\u4f01\u4e1a\u5fae\u4fe1\uff09\u3001\u81ea\u52a8\u5316\u65c5\u7a0b\u3001\u793e\u4ea4\u5a92\u4f53<br>\u4e92\u52a8\u9636\u6bb5\uff1a\u535a\u5ba2\uff08\u516c\u4f17\u53f7\uff09\u3001\u7535\u5b50\u90ae\u4ef6\uff08\u5fae\u4fe1\/\u4f01\u4e1a\u5fae\u4fe1\uff09\u3001\u81ea\u52a8\u5316\u65c5\u7a0b\u3001\u81ea\u52a9\u670d\u52a1\uff08\u77e5\u8bc6\u5e93\uff09\u3001\u5b9e\u65f6\u804a\u5929\u673a\u5668\u4eba\u3001\u987e\u5ba2\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\uff0c\u5728\u5404\u4e2a\u6e20\u9053\u4e2d\u4e3a\u4e0d\u540c\u610f\u5411\u9636\u6bb5\u7684\u987e\u5ba2\uff0c\u5b9a\u5236\u751f\u4ea7\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\uff1a<\/p>\n\n\n\n<p>\u4ec5\u4ec5\u610f\u8bc6\u5230\u95ee\u9898\u7684\u987e\u5ba2\uff08Awareness Stage\uff09\uff1a\u535a\u5ba2\u6587\u7ae0\u3001\u793e\u4ea4\u5a92\u4f53\u8d34\u6587\u3001\u62a5\u544a\/\u767d\u76ae\u4e66\u3001\u4ea7\u54c1\u4f7f\u7528\u6559\u5b66\u3001\u7ebf\u4e0a\u7814\u8ba8\u4f1a<\/p>\n\n\n\n<p>\u8003\u8651\u5982\u4f55\u89e3\u51b3\u95ee\u9898\u7684\u987e\u5ba2\uff08Consideration Stage\uff09\uff1a\u5bf9\u6bd4\u8868\u683c\uff08\u4f7f\u7528\u524d\u540e\u5bf9\u6bd4\u3001\u7ade\u54c1\u5bf9\u6bd4\uff09\u3001\u5ba2\u6237\u6848\u4f8b\u3001\u4ea7\u54c1\u8bd5\u7528<\/p>\n\n\n\n<p>\u8bc4\u4f30\u5e76\u51b3\u5b9a\u670d\u52a1\u5546\u7684\u987e\u5ba2\uff08Decision 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\u201c\u98de\u8f6e\u6a21\u578b\u201d\u90fd\u662f\u53ef\u590d\u5236\u4e0e\u501f\u9274\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">03<br>\u5177\u4f53\u8bbe\u8ba1\u62c6\u89e3<\/h2>\n\n\n\n<p>\u5f53\u4f60\u53bb\u6572\u522b\u4eba\u7684\u95e8\uff0c\u4f60\u53ea\u662f\u9500\u552e\u3002<\/p>\n\n\n\n<p>\u5f53\u522b\u4eba\u6765\u6572\u4f60\u7684\u95e8\uff0c\u4f60\u5c31\u662f\u4e13\u5bb6\u3002<\/p>\n\n\n\n<p>\u4f46\u6b64\u65f6\u6b64\u523b\uff0c\u5730\u7403\u67d0\u4e2a\u89d2\u843d\u4e5f\u6709\u50cfHubSpot\u521b\u59cb\u4eba\u4e00\u6837\uff0c\u7406\u89e3\u5546\u4e1a\u7684\u540c\u65f6\u53c8\u70ed\u7231\u201c\u7f51\u7edc\u6587\u5b66\u201d\u7684\u5e74\u8f7b\u4eba\uff0cHubSpot\u5982\u4f55\u5efa\u7acb\u5185\u5bb9\u7684\u62a4\u57ce\u6cb3\uff1f<\/p>\n\n\n\n<p>\u4ee5\u5ba2\u6237\u98de\u8f6e\u4e3a\u7eb2\u8981\uff0c\u5bf9\u5916\uff0cHubSpot\u4e0d\u65ad\u548c\u5927V\u4eec\u5efa\u7acb\u5408\u4f5c\u8054\u7cfb\uff0c\u5bf9\u5185\uff0c\u6279\u91cf\u751f\u4ea7\u5404\u4e2a\u7ec6\u5206\u73af\u8282\u7684\u4e13\u5bb6IP\u3002<\/p>\n\n\n\n<p>\u5185\u5bb9\u8425\u9500\u4e5f\u9003\u4e0d\u5f00\u8d44\u672c\u7684\u6f29\u6da1\uff0c\u6240\u8c13\u957f\u6c5f\u540e\u6d6a\u63a8\u524d\u6d6a\uff0c\u524d\u6d6a\u8d56\u5728\u529f\u52b3\u7c3f\u4e0a\u3002<\/p>\n\n\n\n<p>\u56de\u5230\u201c\u6284\u4f5c\u4e1a\u201d\u7684\u89d2\u5ea6\uff0c\u5177\u4f53\u800c\u8a00\uff0c\u7531\u4e8e\u56fd\u5916\u4e92\u8054\u7f51\u751f\u6001\u4e0d\u50cf\u672c\u571f\u90a3\u4e48\u82b1\u91cc\u80e1\u54e8\uff0c\u5927\u4f17\u4e60\u60ef\u7684\u79c1\u5bc6\u901a\u8baf\uff08\u90ae\u4ef6\uff09\u3001\u81ea\u6709\u5a92\u4f53\uff08\u535a\u5ba2\uff09\u7b49\u6a21\u5757\u90fd\u53ef\u4ee5\u5728\u5b98\u7f51\u4e0a\u96c6\u6210\uff0c\u5b98\u7f51\u81ea\u7136\u6210\u4e3aHubSpot\u5185\u5bb9\u8425\u9500\u4f53\u7cfb\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n\n\n\n<p>\u5728\u4ed6\u4eec\u7684\u6838\u5fc3\u5b98\u7f51\u4e0a\uff0c\u6709\u54ea\u4e9b\u503c\u5f97\u501f\u9274\u7684\u8425\u9500\u601d\u8def\uff1f<\/p>\n\n\n\n<p>\u4e00\u3001\u201c\u7ed9\u987e\u5ba2\u9001\u53ef\u4e50\u201d<\/p>\n\n\n\n<p>\u867d\u7136\u4e1a\u52a1\u4e0a\u4e13\u6ce8ToB\u8425\u9500SaaS\u5de5\u5177\uff0c\u4f46\u5728\u5185\u5bb9\u4e0a\uff0cHubSpot\u7684\u9009\u9898\u8303\u56f4\u975e\u5e38\u91ce\u3002<\/p>\n\n\n\n<p>\u57fa\u672c\u4e0a\uff0c\u53ea\u8981\u4e00\u4e2a\u8bcd\u662f\u767d\u9886\u4eec\u7684\u70ed\u95e8\u641c\u7d22\u8bcd\uff0c\u90a3\u4e48\u5c71\u4e0d\u6765\u5c31\u6211\uff0c\u6211\u53bb\u5c31\u5c71\uff0cHubSpot\u603b\u80fd\u628a\u8fd9\u4e2a\u8bcd\u653e\u8fdb\u8425\u9500\u8303\u56f4\u91cc\u8ba8\u8bba\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u5728HubSpot\u535a\u5ba2\u91cc\u9762\u6392\u540d\u7b2c\u4e00\u7684\u6587\u7ae0\u662f\u300a13\u4e2a\u793e\u4ea4\u5a92\u4f53\u65e5\u5386\u3001\u5de5\u5177\u548c\u6a21\u677f\u300b\uff0c\u542c\u8d77\u6765\u5f88\u7384\u4e4e\uff0c\u4f46\u6240\u8c13\u6a21\u677f\u5c31\u662f\u4e00\u4e2aExcel\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1080\" height=\"852\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/06\/image-36.jpg\" alt=\"\" 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