{"id":72099,"date":"2022-06-30T17:03:47","date_gmt":"2022-06-30T09:03:47","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72099"},"modified":"2022-07-01T09:57:17","modified_gmt":"2022-07-01T01:57:17","slug":"%e5%8e%9f%e7%94%9f%e8%a7%86%e9%a2%91%e5%b9%bf%e5%91%8a%e4%b8%8e%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e7%ad%96%e7%95%a5%e7%9a%84%e4%bd%bf%e7%94%a8%ef%bc%8c%e8%83%bd%e5%b0%86%e5%93%81%e7%89%8c%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/72099.html","title":{"rendered":"\u539f\u751f\u89c6\u9891\u5e7f\u544a\u4e0e\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u7684\u4f7f\u7528\uff0c\u80fd\u5c06\u54c1\u724c\u77e5\u540d\u5ea6\u6709\u6548\u63d0\u534726%"},"content":{"rendered":"

\"2022063006374091\"<\/p>\n

Taboola \u00a0(Nasdaq: TBLA)<\/strong>\u2014\u2014\u5168\u7403\u9886\u5148\u7684\u5185\u5bb9\u63a8\u8350\u5e73\u53f0\uff0c\u5f00\u653e\u7f51\u7edc\u7b2c\u4e00\u5927\u5e7f\u544a\u5e73\u53f0\u3002\u4e8e28\u65e5\u6b63\u5f0f\u53d1\u5e03\u4e86\u4e00\u9879\u7531\u5168\u7403\u9886\u5148\u7684\u6570\u636e\u6d1e\u5bdf\u54a8\u8be2\u516c\u53f8 Kantar \u72ec\u7acb\u8fdb\u884c\u7684\u591a\u6e20\u9053\u54c1\u724c\u5f71\u54cd\u529b\u7814\u7a76\u7684\u7ed3\u679c\uff1a\u539f\u751f\u73af\u5883\u4e2d\u7684\u89c6\u9891\u5e7f\u544a\uff0c\u5728\u63d0\u9ad8\u54c1\u724c\u597d\u611f\u5ea6\u548c\u8003\u8651\u5ea6\u4e0a\u4f18\u4e8e\u793e\u4ea4\u5a92\u4f53\u3002\u89c6\u9891\u5e7f\u544a\u4e0e\u793e\u4ea4\u5a92\u4f53\u642d\u914d\u4f7f\u7528\uff0c\u539f\u751f\u89c6\u9891\u5e7f\u544a\u80fd\u5c06\u54c1\u724c\u77e5\u540d\u5ea6\u5927\u5e45\u63d0\u534726%\u3002<\/p>\n

eMarketer \u9884\u6d4b\uff0c\u5230 2023 \u5e74\uff0c\u7f8e\u56fd\u7684\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u5c06\u8fbe\u5230 2700 \u4ebf\u7f8e\u5143\u3002\u800c\u89c6\u9891\u662f\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u2014\u2014\u8d85\u8fc7\u4e00\u534a\u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u89c6\u9891\u662f\u5176\u6700\u6709\u4ef7\u503c\u7684\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n

\u9274\u4e8e\u4e0d\u540c\u73af\u5883\u4e2d\uff0c\u89c6\u9891\u5e7f\u544a\u5bf9\u5b9e\u73b0\u54c1\u724c\u5f71\u54cd\u529b\u76ee\u6807\u7684\u5173\u8054\u6027\uff0c\u300c\u51ef\u5ea6\u591a\u6e20\u9053\u54c1\u724c\u5f71\u54cd\u529b\u7814\u7a76<\/strong>\u300d\uff08 The Kantar Multichannel Brand Impact\u00a0\uff09\u5ba1\u614e\u8861\u91cf\u4e86\u89c6\u9891\u5e7f\u544a\u5728\u539f\u751f\u73af\u5883\u548c\u5728\u5176\u4ed6\u73af\u5883\u4e2d\u7684\u6709\u6548\u6027\uff0c\u4e3b\u8981\u7ed3\u8bba\u5305\u62ec:<\/p>\n

1. \u4e0e\u793e\u4ea4\u5e73\u53f0\u6216\u89c6\u9891\u5e73\u53f0\u76f8\u6bd4\uff0c\u5f00\u653e\u7f51\u7edc\u4e2d\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6d88\u8d39\u8005\u8003\u8651\u5ea6\u7684\u5f71\u54cd\u66f4\u5927\u3002<\/strong><\/p>\n

\u25cf\u5728\u7814\u7a76\u5bf9\u8c61\u4e2d\uff0c\u6709\u9ad8\u8fbe 59% \u7684\u53c2\u4e0e\u8005\u5728\u4f53\u9a8c\u4e86\u539f\u751f\u89c6\u9891\u5e7f\u544a\u7684\u66dd\u5149\u540e\u8868\u8fbe\u4e86\u5bf9\u54c1\u724c\u7684\u597d\u611f\u5ea6\uff1b<\/p>\n

\u25cf\u800c\u793e\u4ea4\u5e73\u53f0\u548c\u89c6\u9891\u5e73\u53f0\u7684\u8fd9\u4e00\u6bd4\u4f8b\u5206\u522b\u4e3a 50% \u548c 51%\u3002<\/p>\n

\"2022063006374011\"<\/p>\n

2. \u5c06\u5f00\u653e\u7f51\u7edc\u4e2d\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\u6dfb\u52a0\u5230\u8425\u9500\u7ec4\u5408\u4e2d\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u4e86 26% \u3002<\/strong><\/p>\n

\u25cf\u5728\u7814\u7a76\u5bf9\u8c61\u4e2d\uff0c\u5f53\u770b\u5230\u539f\u751f\u89c6\u9891\u5e7f\u544a\u65f6\uff0c33% \u7684\u53c2\u4e0e\u8005\u8868\u73b0\u51fa\u4e86\u5bf9\u54c1\u724c\u4f18\u5148\u8003\u8651\u7684\u60c5\u5f62\uff08\u5373\u201c\u7b2c\u4e00\u63d0\u53ca\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u201d\uff09\uff0c\u800c\u5bf9\u7167\u7ec4\u53ea\u6709 14% \uff1b<\/p>\n

\u25cf\u800c\u5f53\u539f\u751f\u89c6\u9891\u5e7f\u544a\u4e0e\u793e\u4ea4\u5e73\u53f0\u89c6\u9891\u5e7f\u544a\u7ec4\u5408\u4f7f\u7528\u65f6\uff0c\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u4f18\u5148\u8003\u8651\u5ea6\u66f4\u662f\u4e0a\u5347\u5230 49% \u3002<\/p>\n

\"2022063006390799\"\"2022063006374137\"<\/p>\n

\u201c\u89c6\u9891\u5e7f\u544a\u6301\u7eed\u8bc1\u660e\u4e86\u5176\u5bf9\u54c1\u724c\u6765\u8bf4\u5f88\u6709\u4ef7\u503c\uff0c\u5c24\u5176\u662f\u968f\u7740\u7535\u89c6\u5e7f\u544a\u9884\u7b97\u6301\u7eed\u5411\u6570\u5b57\u5e7f\u544a\u8f6c\u79fb\u7684\u65f6\u523b\u3002\u201d<\/strong>\u00a0Taboola \u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Adam Singolda \u8868\u793a\uff0c\u201c\u4e1a\u754c\u9884\u6d4b\uff0c\u7f8e\u56fd\u7684\u89c6\u9891\u5e7f\u544a\u4eca\u5e74\u5c06\u8fbe\u5230\u8fd1 500 \u4ebf\u7f8e\u5143\uff0c\u53ea\u8981\u54c1\u724c\u9009\u62e9\u4e86\u6b63\u786e\u7684\u5e73\u53f0\u548c\u5e73\u53f0\u7ec4\u5408\u6765\u4f20\u9012\u4fe1\u606f\uff0c\u4ed6\u4eec\u6709\u5f88\u591a\u673a\u4f1a\u53bb\u5f71\u54cd\u5ba2\u6237\u3002<\/strong>Kantar \u7684\u7814\u7a76\u548c\u6211\u4eec\u7684\u5ba2\u6237\u5de5\u4f5c\u91cd\u70b9\u662f\uff0cTaboola High Impact Placements\uff08HIP\uff09\u4e0a\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\u662f\u6210\u529f\u7684\u5a92\u4f53\u8425\u9500\u7ec4\u5408\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u2014\u2014\u6211\u4eec\u63d0\u4f9b\u4e86\u4eba\u4eec\u5e7f\u6cdb\u4fe1\u4efb\u7684\u7f16\u8f91\u73af\u5883\uff0c\u56e0\u6b64\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7Taboola \u8ba9\u4ed6\u4eec\u7684\u6548\u679c\u66f4\u52a0\u6269\u5927\u3002\u201d<\/p>\n

The Kantar Multichannel Brand Impact\u00a0\u76f8\u5173\u6ce8\u91ca*<\/p>\n

\u25cf\u7b2c\u4e00\u63d0\u53ca\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff08Top-of mind brand awareness\uff09\uff1a\u60f3\u5230\u7279\u5b9a\u7c7b\u522b\u7684\u4f01\u4e1a\u65f6\uff0c\u662f\u5426\u4f1a\u7b2c\u4e00\u4e2a\u60f3\u5230\u8be5\u54c1\u724c\uff1f<\/p>\n

\u25cf\u6574\u4f53\u65e0\u63d0\u53ca\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff08Total unaided awareness\uff09\uff1a\u60f3\u5230\u7279\u5b9a\u7c7b\u522b\u7684\u4f01\u4e1a\u65f6\uff0c\u662f\u5426\u4f1a\u60f3\u5230\u8be5\u54c1\u724c\uff1f<\/p>\n

\u25cf\u5728\u7ebf\u5e7f\u544a\u7684\u77e5\u540d\u5ea6\uff08Online ad awareness\uff09\uff1a\u53c2\u4e0e\u8005\u662f\u5426\u4f1a\u60f3\u8d77\u66fe\u7ecf\u770b\u8fc7\u8be5\u54c1\u724c\u5e7f\u544a\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"

Taboola \u00a0(Nasdaq: TBLA)\u2014\u2014\u5168\u7403\u9886\u5148\u7684\u5185\u5bb9\u63a8\u8350\u5e73\u53f0\uff0c\u5f00\u653e\u7f51\u7edc\u7b2c\u4e00\u5927\u5e7f\u544a\u5e73\u53f0\u3002\u4e8e28\u65e5\u6b63\u5f0f\u53d1\u5e03\u4e86\u4e00\u9879\u7531\u5168\u7403\u9886\u5148\u7684\u6570\u636e\u6d1e\u5bdf\u54a8\u8be2\u516c\u53f8 Kantar \u72ec\u7acb\u8fdb\u884c\u7684\u591a\u6e20\u9053\u2026<\/p>\n","protected":false},"author":1853,"featured_media":72093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[],"special":[],"class_list":["post-72099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","entry"],"views":41389,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1853"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=72099"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/72099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/72093"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=72099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=72099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=72099"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=72099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}