{"id":72286,"date":"2022-07-08T10:03:11","date_gmt":"2022-07-08T02:03:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72286"},"modified":"2022-07-08T10:03:13","modified_gmt":"2022-07-08T02:03:13","slug":"%e6%95%b0%e6%8d%ae%e7%9f%ad%e7%bc%ba%ef%bc%9f%e6%95%b0%e6%8d%ae%e5%ad%a4%e5%b2%9b%ef%bc%9f%e6%95%b0%e6%8d%ae%e4%bb%b7%e5%80%bc%e6%97%a0%e6%b3%95%e5%8f%91%e6%8c%a5%ef%bc%9f%e5%85%ab%e4%bd%8d%e4%b8%93","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/72286.html","title":{"rendered":"\u6570\u636e\u77ed\u7f3a\uff1f\u6570\u636e\u5b64\u5c9b\uff1f\u6570\u636e\u4ef7\u503c\u65e0\u6cd5\u53d1\u6325\uff1f\u516b\u4f4d\u4e13\u5bb6\u5e26\u4f60\u7834\u5c40"},"content":{"rendered":"

\u5bfc\u8bfb\uff1a\u6211\u4eec\u6b63\u5904\u4e8e\u4e00\u4e2a\u53f2\u65e0\u524d\u4f8b\u7684\u521b\u65b0\u65f6\u4ee3\u3002\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u77e5\u9053\uff0c\u6570\u636e\u5c31\u662f\u4eca\u5929\u7684\u201c\u65b0\u77f3\u6cb9\u201d\uff0c\u4f5c\u7528\u582a\u6bd4\u5de5\u4e1a\u9769\u547d\u65f6\u671f\u7684\u77f3\u6cb9\u3002\u8fd9\u79cd\u6781\u4e3a\u5b9d\u8d35\u7684\u8d44\u6e90\u63a8\u52a8\u4e86\u7a81\u7834\u6027\u7684\u4ea7\u54c1\u5f00\u53d1\u3001\u66f4\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u548c\u4f01\u4e1a\u53d1\u5c55\u3002\u5bf9\u6570\u636e\u7684\u8feb\u5207\u9700\u6c42\u4e0b\uff0c\u65b0\u7684\u6280\u672f\u548c\u5408\u4f5c\u5173\u7cfb\u6b63\u5168\u901f\u53d1\u5c55\uff0c\u5e2e\u52a9\u54c1\u724c\u83b7\u5f97\u5168\u65b0\u6d1e\u5bdf\uff0c\u7406\u89e3\u6d88\u8d39\u8005\u6240\u9700\u6240\u60f3\u3002<\/p>\n

\u4eca\u5929\uff0c\u5bf9\u4e8e\u5e0c\u671b\u501f\u52a9\u6570\u636e\u6d1e\u5bdf\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u6301\u7eed\u83b7\u5f97\u53ef\u8bbf\u95ee\u548c\u53ef\u4f7f\u7528\u7684\u65b0\u6570\u636e\u5df2\u6210\u4e3a\u5fc5\u9009\u9879\u3002\u5185\u90e8\u548c\u5916\u90e8\u7684\u6570\u636e\u534f\u4f5c\u5747\u5df2\u6210\u4e3a\u6784\u5efa\u57fa\u672c\u5ba2\u6237\u667a\u80fd\u7684\u5fc5\u8981\u6761\u4ef6\uff0c\u5e76\u5c06\u6210\u4e3a\u4f01\u4e1a\u7684\u9886\u5148\u4f18\u52bf\u3002<\/p>\n

\u5728\u8fd9\u4e00\u5927\u80cc\u666f\u4e0b\uff0c\u5982\u4f55\u771f\u6b63\u5b9e\u73b0\u201c\u4ee5\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\u6210\u679c\u201d\uff1f\u6765\u81ea\u9ea6\u80af\u9521\u3001\u8fbe\u80fd\u3001\u5bb6\u4e50\u798f\u3001\u535a\u59ff\u3001\u94fe\u777f\u3001CVS\u533b\u7597\u7684\u516b\u4f4d\u6570\u636e\u534f\u4f5c\u4e13\u5bb6\u53ca\u884c\u4e1a\u9886\u5bfc\u8005\u5206\u4eab\u4e86\u4ed6\u4eec\u7684\u7ecf\u9a8c\uff0c\u4e3a\u4f01\u4e1a\u548cCIO\u4eec\u5b9e\u73b0\u5b89\u5168\u6709\u4fdd\u969c\u7684\u6570\u636e\u534f\u4f5c\u63d0\u4f9b\u5efa\u8bae\u3001\u65b9\u6cd5\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n

    \n
  1. <\/b>Data collaboration\u6570\u636e\u534f\u4f5c\u5df2\u6210\u4e3aCIO\u7684\u9996\u8981\u6218\u7565<\/b><\/strong><\/li>\n<\/ol>\n

    \u5bf9\u4e8eCIO\u548c\u540c\u4e8b\u4eec\u6765\u8bf4\uff0c\u6570\u636e\u534f\u4f5c\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\u3002\u6bd4\u5982\u8bf4\uff0c\u4e0e\u5176\u4ed6\u54c1\u724c\u8fdb\u884c\u8de8\u884c\u4e1a\u8054\u5408\u8425\u9500\u5c31\u5341\u5206\u5e38\u89c1\uff0cCIO\u548cCMO\u4eec\u7ecf\u5e38\u5728\u8fd9\u6837\u7684\u9879\u76ee\u4e0a\u5c55\u5f00\u5408\u4f5c\uff0c\u5f88\u591a\u96f6\u552e\u5546\u3001\u822a\u7a7a\u516c\u53f8\u548c\u9152\u5e97\u96c6\u56e2\u90fd\u4f1a\u63a8\u51fa\u54c1\u724c\u8054\u540d\u4fe1\u7528\u5361\u3002<\/p>\n

    \u6d88\u8d39\u8005\u65e5\u76ca\u589e\u957f\u7684\u4e2a\u6027\u5316\u9700\u6c42\u4ee5\u53ca\u5168\u7403\u8303\u56f4\u5185\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u6570\u636e\u653f\u7b56\u7684\u63a8\u52a8\uff0c\u4f7f\u5f97\u73b0\u4ee3\u6570\u636e\u534f\u4f5c\u66f4\u6709\u6311\u6218\u6027\uff0c\u4e14\u91cd\u8981\u6027\u4e1d\u6beb\u672a\u51cf\u3002\u524d\u8005\u662f\u6570\u636e\u5bc6\u96c6\u578b\u534f\u4f5c\uff0c\u800c\u540e\u8005\u5219\u5728\u5ba2\u6237\u667a\u80fd\u65b9\u9762\u5e26\u6765\u4e86\u65b0\u7684\u3001\u4e0d\u65ad\u6269\u5927\u7684\u9e3f\u6c9f\u3002\u5982\u679c\u6ca1\u6709\u53ef\u4ee5\u4fe1\u8d56\u4e14\u7d27\u5bc6\u8054\u7cfb\u7684\u6570\u636e\u5408\u4f5c\u4f19\u4f34\u751f\u6001\u7cfb\u7edf\uff0c\u6ca1\u6709\u5728\u89c4\u6a21\u5316\u4fdd\u62a4\u9690\u79c1\u7684\u524d\u63d0\u4e0b\u4e0e\u4e4b\u5408\u4f5c\u7684\u80fd\u529b\uff0c\u5219\u5f88\u96be\uff08\u751a\u81f3\u65e0\u6cd5\uff09\u6301\u7eed\u63d0\u4f9b\u53d7\u6d88\u8d39\u8005\u6b22\u8fce\u7684\u4f53\u9a8c\u3002<\/p>\n

    CIO\u7684\u5173\u952e\u673a\u9047\uff0c\u5728\u4e8e\u901a\u8fc7\u89c4\u6a21\u5316\u5730\u4fdd\u62a4\u9690\u79c1\u548c\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u7684\u65b9\u5f0f\u6765\u4fc3\u8fdb\u6570\u636e\u534f\u4f5c\u3002\u5c3d\u7ba1\u6570\u636e\u534f\u4f5c\u5f80\u5f80\u7531\u4f01\u4e1a\u7684\u5546\u52a1\u90e8\u95e8\u7275\u5934\u8fdb\u884c\uff0c\u4f46\u5b9e\u73b0\u5b89\u5168\u53ef\u9760\u7684\u6570\u636e\u8fde\u63a5\u662fCIO\u4eec\u4e3a\u4f01\u4e1a\u6784\u5efa\u6570\u636e\u534f\u4f5c\u672a\u6765\u7684\u91cd\u8981\u673a\u4f1a\u3002<\/p>\n

    \"2022070709275291\"<\/p>\n

      \n
    1. <\/b>Data governance and cloud migration\u6570\u636e\u6cbb\u7406\u548c\u4e91\u8fc1\u79fb\u5960\u5b9a\u57fa\u7840<\/b><\/strong><\/li>\n<\/ol>\n

      \u597d\u6d88\u606f\u662f\uff0c\u5f88\u591aCIO\u5df2\u7ecf\u901a\u8fc7\u6295\u8d44\u6570\u636e\u6cbb\u7406\u548c\u4e91\u8fc1\u79fb\uff0c\u4e3a\u8fd9\u9879\u5de5\u4f5c\u5960\u5b9a\u4e86\u57fa\u7840\u3002\u56fd\u9645\u548c\u56fd\u5185\u7684\u5404\u79cd\u6570\u636e\u6cd5\u89c4\u7684\u901a\u8fc7\u548c\u5b9e\u65bd\u4e00\u5ea6\u88ab\u770b\u505a\u662f\u5f71\u54cd\u54c1\u724c\u548c\u5a92\u4f53\u53d1\u5e03\u5e73\u53f0\u7684\u98a0\u8986\u6027\u4e8b\u4ef6\uff0c\u4f46\u5b83\u4eec\u5b9e\u9645\u4e0a\u8d77\u5230\u4e86\u5f3a\u5236\u6027\u4f5c\u7528\uff0c\u4fc3\u4f7f\u516c\u53f8\u53bb\u6574\u7406\u6570\u636e\uff0c\u6d88\u9664\u6570\u636e\u5b64\u5c9b\uff0c\u5e76\u6e05\u6670\u8bb0\u5f55\u81ea\u5df1\u80fd\u591f\u8bbf\u95ee\u54ea\u4e9b\u6570\u636e\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u3002\u8fd9\u4e9b\u77e5\u8bc6\u662f\u5b9e\u73b0\u6570\u636e\u534f\u4f5c\u7684\u4e00\u4e2a\u6709\u529b\u8df3\u677f\u3002<\/p>\n

      \u53e6\u4e00\u4e2a\u8df3\u677f\u662f\u5411\u4e91\u57fa\u7840\u8bbe\u65bd\u7684\u8fc1\u79fb\u3002\u5982\u679c\u60a8\u7684\u516c\u53f8\u6b63\u5728\u8fdb\u884c\u4e91\u8fc1\u79fb\uff0c\u5373\u4f7f\u53ea\u662f\u521a\u521a\u5f00\u59cb\uff0c\u4e5f\u5df2\u7ecf\u5904\u4e8e\u6709\u5229\u5730\u4f4d\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u5229\u7528\u5ba2\u6237\u6570\u636e\uff0c\u5e76\u5f15\u5165\u503c\u5f97\u4fe1\u4efb\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n

        \n
      1. <\/b>Tech strategy matched to business strategy\u5c06\u6280\u672f\u6218\u7565\u4e0e\u4e1a\u52a1\u6218\u7565\u8fdb\u884c\u5339\u914d<\/b><\/strong><\/li>\n<\/ol>\n

        \u6d88\u8d39\u8005\u5bf9\u901f\u5ea6\u548c\u4fbf\u6377\u7684\u671f\u5f85\u63a8\u52a8\u7740\u516c\u53f8\u5bf9\u6570\u636e\u8fde\u63a5\u548c\u5e7f\u6cdb\u5e94\u7528\u7684\u9700\u6c42\u3002\u968f\u7740\u5ba2\u6237\u9700\u6c42\u7684\u53d8\u5316\uff0c\u6280\u672f\u4e5f\u5728\u4e0d\u65ad\u8fdb\u6b65\uff0c\u65b0\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4e0d\u65ad\u6d8c\u73b0\u3002\u4f01\u4e1a\u7684\u4efb\u52a1\u662f\u6574\u7406\u81ea\u8eab\u6570\u636e\uff0c\u4f7f\u7528\u5df2\u83b7\u8bb8\u53ef\u7684\u5408\u4f5c\u4f19\u4f34\u6570\u636e\uff0c\u5e76\u5c06\u6570\u636e\u4f7f\u7528\u4e0e\u603b\u4f53\u4e1a\u52a1\u6218\u7565\u76f8\u8054\u7cfb\u3002<\/p>\n

        \u4f46\u8fd9\u5f80\u5f80\u4f1a\u5bfc\u81f4\u8fc7\u591a\u7684\u4e0e\u4e1a\u52a1\u6218\u7565\u8131\u94a9\u7684\u6570\u636e\uff1a\u5982\u679c\u60a8\u7684\u56e2\u961f\u6b63\u75b2\u4e8e\u5e94\u5bf9\u8fc7\u591a\u7684\u7ba1\u7406\u5de5\u5177\uff0c\u60a8\u4e00\u5b9a\u5f88\u4e86\u89e3\u8fd9\u4e00\u75db\u70b9\u3002<\/p>\n

        \u201c\u8fc7\u53bb\u4e24\u5e74\u91cc\uff0c\u968f\u7740\u7535\u5b50\u5546\u52a1\/\u6570\u5b57\u5316\u7684\u53d1\u5c55\uff0c\u6570\u636e\u91cf\u5448\u6307\u6570\u7ea7\u589e\u957f\uff0c\u5341\u5e74\u7684\u6570\u5b57\u5e94\u7528\u91cf\u6211\u4eec\u5728\u77ed\u77ed\u51e0\u4e2a\u6708\u5185\u5c31\u5b8c\u6210\u4e86\u3002\u5bf9\u4f01\u4e1a\u6765\u8bf4\uff0c\u5c06\u5404\u4e2a\u7ec4\u7ec7\u7684\u5206\u6563\u6570\u636e\u6c47\u5165\u5355\u4e00\u53ef\u9760\u6765\u6e90\u4e5f\u6bd4\u4ee5\u5f80\u66f4\u96be\u4e86\u3002\u8fd9\u4e9b\u6570\u636e\u5305\u542b\u6240\u6709\u53ef\u7528\u7684\u5916\u90e8\u6570\u636e\uff0c\u662f\u975e\u7ed3\u6784\u5316\u7684\uff0c\u4e14\u96be\u4ee5\u8bbf\u95ee\u3002<\/i><\/em>\u201d<\/i><\/em>\u9ea6\u80af\u9521\u54a8\u8be2\u516c\u53f8\u9ad8\u7ea7\u5408\u4f19\u4eba<\/i><\/em>\u00a0<\/i><\/em>Stephan Zimmerman<\/i><\/em>\u8868\u793a<\/i><\/em>\uff0c<\/i><\/em>\u201c<\/i><\/em>\u4e3a\u4e86\u514b\u670d\u8fd9\u4e9b\u56e0\u7d20\uff0c\u516c\u53f8\u8981\u6709\u4e00\u4e2a\u6301\u7eed\u7684\u6570\u636e\u84dd\u56fe\uff0c\u5c06\u7528\u4f8b\u8054\u7cfb\u8d77\u6765\u521b\u9020\u5546\u4e1a\u4ef7\u503c\uff0c\u5e76\u8bc6\u522b\u53ef\u5728\u65e9\u671f\u5b9e\u73b0\u7684\u5229\u76ca\uff0c\u4e3a\u7ec4\u7ec7\u53d1\u5c55\u9020\u52bf\u3002\u8fd9\u610f\u5473\u7740\u4f01\u4e1a\u8981\u62e5\u6709\u4e00\u6574\u5957\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u4ea7\u751f\u7684\u6d1e\u5bdf\u8981\u80fd\u591f\u6307\u5bfc\u884c\u52a8\uff0c\u52a0\u5feb\u4f01\u4e1a\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002\u201d<\/i><\/em><\/p>\n

          \n
        1. <\/b>Buy-in internally\u5982\u4f55\u83b7\u5f97\u5185\u90e8\u652f\u6301\uff1f<\/b><\/strong><\/li>\n<\/ol>\n

          \u8fbe\u80fd\u96c6\u56e2\u6570\u636e\u6218\u7565\u4e0e\u6d4b\u91cf\u5206\u6790\u5a92\u4f53\u603b\u76d1Manuel Cimarosti\u8ba4\u4e3a\uff0c\u201c\u4e00\u4eba\u72ec\u884c\u8d70\u5f97\u5feb\u3002\u4e0e\u4eba\u540c\u884c\u8d70\u5f97\u8fdc\u3002\u5728\u6570\u636e\u6218\u7565\u4e2d\u66f4\u662f\u5982\u6b64\u3002\u201d<\/p>\n

          \u65e0\u5e8f\u7684\u6570\u636e\u548c\u4e0d\u9002\u7528\u7684\u6570\u5b57\u5de5\u5177\u5f80\u5f80\u4f1a\u5bfc\u81f4\u51b3\u7b56\u75b2\u52b3\uff0c\u5e76\u8fdb\u4e00\u6b65\u5bfc\u81f4\u4e1a\u52a1\u76ee\u6807\u4e0e\u6280\u672f\u548c\u6570\u636e\u6218\u7565\u7684\u8131\u8282\u3002\u8ba9\u516c\u53f8\u7684\u4f7f\u547d\u4e0e\u6570\u636e\u6536\u96c6\u3001\u5546\u4e1a\u5316\u3001\u534f\u4f5c\u7b49\u5de5\u4f5c\u7684\u76ee\u6807\u76f8\u4e00\u81f4\uff0c\u8fd9\u6837\u53ef\u4ee5\u5236\u5b9a\u6e05\u6670\u7684\u8def\u7ebf\u56fe\uff0c\u5c06\u6570\u636e\u6218\u7565\u548c\u4e1a\u52a1\u6218\u7565\u76f8\u5173\u8054\uff0c\u907f\u514d\u9519\u8fc7\u65b0\u7684\u521b\u6536\u673a\u4f1a\u3002<\/p>\n

          \u5982\u4f55\u5b9e\u73b0\u6280\u672f\u6218\u7565\u548c\u4e1a\u52a1\u6218\u7565\u7684\u4e00\u81f4\u6027\uff1f\u4ece\u7406\u8bba\u4e0a\u9610\u8ff0\u4e0e\u4ed8\u8bf8\u884c\u52a8\u6709\u5f88\u5927\u7684\u4e0d\u540c\u3002\u5185\u90e8\u5229\u76ca\u76f8\u5173\u65b9\u7684\u8ba4\u53ef\u662f\u6269\u5927\u516c\u53f8\u6570\u636e\u4e0e\u6280\u672f\u9700\u6c42\u7684\u5173\u952e\u3002\u8981\u534f\u8c03\u6570\u636e\u6218\u7565\u548c\u4e1a\u52a1\u6218\u7565\uff0c\u60a8\u8981\u5728\u6280\u672f\u6218\u7565\u4e2d\u660e\u786e\u63cf\u8ff0\u7528\u4e8e\u8fde\u63a5\u7684\u6280\u672f\u6808\u5bf9\u5404\u4e2a\u4e1a\u52a1\u90e8\u95e8\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/p>\n

          CIO\u548cCDO\uff08\u9996\u5e2d\u6570\u636e\u5b98\uff09\u5728\u8bc4\u4f30\u81ea\u5df1\u7684\u6280\u672f\u548c\u6570\u636e\u6218\u7565\u65f6\uff0c\u8981\u601d\u8003\u8fd9\u56db\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n

            \n
          1. \u8fd9\u6837\u662f\u4e0d\u662f\u66f4\u4fbf\u4e8e\u5185\u90e8\u5229\u76ca\u76f8\u5173\u65b9\u53ca\u5176\u56e2\u961f\u8bbf\u95ee\u4ed6\u4eec\u6240\u9700\u7684\u6570\u636e\uff1f<\/li>\n
          2. \u662f\u5426\u5b58\u5728\u53ef\u4ee5\u586b\u8865\u7684\u6570\u636e\u7f3a\u53e3\uff0c\u4ece\u800c\u6539\u5584\u6570\u636e\u5206\u6790\u5e08\u7684\u65f6\u95f4\u6548\u7387\u548c\u8d44\u6e90\uff1f<\/li>\n
          3. \u6211\u80fd\u5426\u627e\u5230\u4e00\u4e9b\u5de5\u5177\uff0c\u8ba9\u6570\u636e\u79d1\u5b66\u56e2\u961f\u80fd\u591f\u8bbf\u95ee\u66f4\u5168\u9762\u53cd\u6620\u6d88\u8d39\u8005\u60c5\u51b5\u7684\u66f4\u5927\u89c4\u6a21\u7684\u6570\u636e\u96c6\uff1f<\/li>\n
          4. \u6211\u6709\u6ca1\u6709\u8ba9\u5168\u516c\u53f8\u7406\u89e3\u6d88\u8d39\u8005\u6570\u636e\u4f7f\u7528\u673a\u5236\uff0c\u8fd9\u4e9b\u673a\u5236\u662f\u5426\u7b26\u5408\u5f53\u524d\u7684\u516c\u53f8\u7406\u5ff5\u548c\u653f\u7b56\uff1f<\/li>\n<\/ol>\n

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              \n
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              \u5bb6\u4e50\u798f\u5168\u7403\u9996\u5e2d\u6280\u672f\u548c\u6570\u636e\u5b98Miguel \u00c1ngel Gonz\u00e1lez Gisbert<\/i><\/em>\u00a0<\/i><\/em>\u8868\u793a\uff0c\u201c\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u6570\u636e\u610f\u5473\u7740\u5de8\u5927\u7684\u5546\u673a\uff0c\u5bf9\u4e8e\u6211\u4eec\u7684\u4e1a\u52a1\u548c\u5408\u4f5c\u4f19\u4f34\u6765\u8bf4\uff0c\u6570\u636e\u4f1a\u521b\u9020\u91cd\u8981\u4ef7\u503c\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u6559\u80b2\u8d4b\u80fd\u6211\u4eec\u7684\u5e97\u9762\u5de5\u4f5c\u4eba\u5458\uff0c\u5b9e\u73b0\u54c1\u7c7b\u7ba1\u7406\u81ea\u52a8\u5316\u548c\u672c\u5730\u5316\uff0c\u8fd8\u662f\u5f00\u53d1\u66f4\u667a\u80fd\u7684\u4f9b\u5e94\u94fe\uff0c\u6570\u636e\u90fd\u6709\u5b9e\u73b0\u884c\u4e1a\u9769\u547d\u7684\u6f5c\u529b\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u9700\u8981\u79ef\u6781\u6253\u7834\u8fc7\u53bb\u7684\u6570\u636e\u5b64\u5c9b\u3002\u5f53\u6211\u4eec\u5c06\u8fd9\u4e9b\u5b64\u5c9b\u8fde\u63a5\u8d77\u6765\uff0c\u5c31\u4f1a\u4ea7\u751f\u529b\u91cf\uff0c\u521b\u9020\u6d1e\u89c1\u548c\u4ef7\u503c\u3002\u201d<\/i><\/em><\/p>\n

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