{"id":72290,"date":"2022-07-08T10:08:36","date_gmt":"2022-07-08T02:08:36","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=72290"},"modified":"2022-07-08T10:08:37","modified_gmt":"2022-07-08T02:08:37","slug":"%e8%bf%90%e8%90%a5%e7%ac%94%e8%ae%b0%ef%bc%9a%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/72290.html","title":{"rendered":"\u8fd0\u8425\u7b14\u8bb0\uff1a\u5982\u4f55\u63d0\u5347\u7528\u6237\u751f\u547d\u5468\u671f"},"content":{"rendered":"\n<p>LTV\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f\" title=\"\u7528\u6237\u751f\u547d\u5468\u671f\" 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%bf%90%e8%90%a5\" title=\"\u8fd0\u8425\" target=\"_blank\">\u8fd0\u8425<\/a><\/span>\u6210\u672c\u4e0d\u65ad\u5730\u589e\u52a0\uff0c\u53ef\u80fd\u4f1a\u9677\u5165\u7a7a\u6709\u7528\u6237\u800c\u65e0\u6536\u76ca\u7684\u6b7b\u5faa\u73af\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/07\/1657167436934.jpg\" alt=\"\u8fd0\u8425\u7b14\u8bb0\uff1a\u5982\u4f55\u63d0\u5347\u7528\u6237\u751f\u547d\u5468\u671f\uff1f\"\/><\/figure>\n\n\n\n<p>\u4e0e\u6b64\u76f8\u5bf9\uff0c\u5982\u679c\u662f\u73b0\u6709\u5ba2\u6237\uff0c\u53ea\u8981\u80fd\u7ef4\u6301\u826f\u597d\u7684\u5173\u7cfb\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u91cd\u590d\u8d2d\u4e70\u548c\u4ecb\u7ecd\u6765\u6269\u5927\u5ba2\u6237\u3002\u7f8e\u56fd\u54a8\u8be2\u516c\u53f8Bain &amp; Company\u7684\u5f17\u96f7\u5fb7\u91cc\u514b\u00b7F 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class=\"wp-block-heading\"><strong>LTV\u7684\u8ba1\u7b97\u65b9\u5f0f<\/strong><\/h2>\n\n\n\n<p><strong>1\u3001\u65b9\u5f0f1\uff1aLTV=\u4eba\u5747\u5ba2\u5355\u4ef7x\u5355\u7528\u6237\u5e73\u5747\u8d2d\u4e70\u6b21\u6570<\/strong><\/p>\n\n\n\n<p>\u5728\u7ade\u4e89\u5bf9\u624b\u4f17\u591a\u7684\u5e02\u573a\u4e2d\uff0c\u4e0d\u4ec5\u8981\u8003\u8651\u5982\u4f55\u83b7\u5f97\u65b0\u7528\u6237\uff0c\u8fd8\u8981\u601d\u8003\u5982\u4f55\u63d0\u9ad8\u5df2\u6709\u5ba2\u6237\u7684LTV\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u65b9\u5f0f2\uff1aLTV=\uff08Life 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rate<\/strong><\/p>\n\n\n\n<p>\u5176\u4e2d\uff0cMMR\u4ee3\u8868\u6bcf\u6708\u7528\u6237\u7528\u6237\u7ed9\u5e73\u53f0\u5e26\u6765\u7684\u6536\u5165\uff0cchurn rate\u4ee3\u8868\u7528\u6237\u7684\u6708\u6d41\u5931\u7387\u3002<\/p>\n\n\n\n<p><strong>4\u3001LTV\u7684\u76f8\u5173\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u6b63\u5982\u5bfc\u8bfb\u6240\u8bf4\uff0cLTV\u7ecf\u5e38\u548cCAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c\uff09\u3001PBP\uff08\u6295\u5165\u56de\u6536\u671f\uff09\u6302\u94a9\u3002<\/p>\n\n\n\n<p>\u5f53 LTV&gt;CAC\u7684\u65f6\u5019\uff0c\u5373\u7528\u6237\u751f\u547d\u603b\u4ef7\u503c\uff1e\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u516c\u53f8\u662f\u6709\u6536\u76ca\u53ef\u80fd\u7684\u3002<\/p>\n\n\n\n<p>\u800cLTV&lt;CAC\u7684\u65f6\u5019\uff0c\u5373\u7528\u6237\u751f\u547d\u603b\u4ef7\u503c\uff1c\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u516c\u53f8\u505a\u7684\u662f\u8d54\u672c\u4e70\u5356\uff0c\u8fd0\u8425\u6574\u4f53\u662f\u65e0\u610f\u4e49\u7684\uff08\u5f53\u7136\u4e0d\u6392\u9664\u524d\u671f\u4e8f\u672c\u8fd0\u8425\u884c\u4e3a\uff09\uff1b<\/p>\n\n\n\n<p>LTV&lt;CAC\u7684\u65f6\u5019\uff0c\u5373\u7528\u6237\u751f\u547d\u603b\u4ef7\u503c\uff1c\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c\u516c\u53f8\u505a\u7684\u662f\u8d54\u672c\u4e70\u5356\uff0c\u8fd0\u8425\u6574\u4f53\u662f\u65e0\u610f\u4e49\u7684\uff08\u5f53\u7136\u4e0d\u6392\u9664\u524d\u671f\u4e8f\u672c\u8fd0\u8425\u884c\u4e3a\uff09\uff1b<\/p>\n\n\n\n<p>\u5f53LTV\/CAC=3\u7684\u65f6\u5019\uff0c\u5373\u7528\u6237\u751f\u547d\u603b\u4ef7\u503c\u7b49\u4e8e\u7528\u6237\u83b7\u53d6\u6210\u672c\u76843\u500d\uff0c\u5373\u516c\u53f8\u76ee\u524d\u5904\u4e8e\u8f83\u4e3a\u5065\u5eb7\u7684\u8fd0\u8425\u6807\u51c6\u3002\u539f\u56e0\u662f\u8be5\u6570\u503c\u82e5\u5c0f\u4e8e3\uff0c\u5219\u8bf4\u660e\u6295\u5165\u4ea7\u51fa\u8f6c\u5316\u6548\u7387\u4f4e\uff1b\u82e5\u6570\u503c\u5927\u4e8e3\uff0c\u5219\u8bf4\u660e\u5728\u5e02\u573a\u62d3\u5c55\u7b56\u7565\u548c\u6267\u884c\u4e0a\u8f83\u4e3a\u4fdd\u5b88\u3002<\/p>\n\n\n\n<h2 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