{"id":75298,"date":"2022-08-17T16:10:56","date_gmt":"2022-08-17T08:10:56","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=75298"},"modified":"2022-08-17T16:10:57","modified_gmt":"2022-08-17T08:10:57","slug":"b2b%e9%94%80%e5%94%ae%e4%b9%8b%e4%ba%94%e7%bb%b4%e6%a8%a1%e5%9e%8b%ef%bc%9a%e9%81%93%e6%9c%af%e6%9c%ac%e5%8a%bf%e5%be%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/75298.html","title":{"rendered":"B2B\u9500\u552e\u4e4b\u4e94\u7ef4\u6a21\u578b\uff1a\u9053\u672f\u672c\u52bf\u5f8b"},"content":{"rendered":"\n<p>\u793c\u4e49\u5ec9\u803b\uff0c\u56fd\u4e4b\u56db\u7ef4\uff0c\u56db\u7ef4\u4e0d\u5f20\uff0c\u56fd\u4e43\u706d\u4ea1\u3002\u5728B2B\u9500\u552e\u8fc7\u7a0b\u4e2d\u4e5f\u6709\u4e94\u7ef4\uff0c\u9053\u672f\u672c\u52bf\u5f8b\u3002\u5982\u679c\u8fd9\u4e94\u7ef4\u65e0\u6cd5\u5f97\u5230\u6709\u6548\u63a8\u884c\uff0c\u5747\u8861\u53d1\u5c55\uff0c\u90a3\u5927\u5ba2\u6237\u9500\u552e\u5c31\u53ea\u80fd\u9760\u9ad8\u85aa\u62db\u63fd\u6700\u597d\u7684\u4eba\u624d\uff0c\u624d\u80fd\u5f97\u4ee5\u77ed\u6682\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u5c31\u5bf9B2B\u9500\u552e\u7ba1\u7406\u7684\u4e94\u7ef4\u6a21\u578b\u505a\u4e2a\u4ecb\u7ecd\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/08\/2022081708105671.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Figure 1 B2B\u9500\u552e\u7ba1\u7406\u7684\u4e94\u7ef4\u6a21\u578b<\/p>\n\n\n\n<p><strong>\uff08\u4e00\uff09\u4e94\u652f\u67f1<\/strong><\/p>\n\n\n\n<p><strong>1\uff09\u9053<\/strong><\/p>\n\n\n\n<p><strong>\u9053<\/strong>\u662f\u5927\u5ba2\u6237\u7ba1\u7406\uff0c\u4e5f\u5c31\u662f\u5ba2\u6237\u7ebf\u7ba1\u7406\uff0c\u5728CRM3.0\u91cc\u4f7f\u7528\u7684\u7ba1\u7406\u65b9\u6cd5\u662fESP+\u3002<\/p>\n\n\n\n<p>\u5927\u5ba2\u6237\u7ba1\u7406\u66f4\u6ce8\u91cd\u65b9\u5411\u6027\uff0c\u6218\u7565\u6027\uff0c\u4e0d\u8ffd\u6c42\u77ed\u671f\u76ee\u7684\u3002\u8bb2\u7a76\u7684\u662f\u5b88\u6b63\u3001\u60e0\u4eba\u8fbe\u5df1\u3001\u5148\u820d\u540e\u5f97\u3002\u5982\u679c\u5728\u5927\u5ba2\u6237\u7ba1\u7406\u4e2d\u8fc7\u4e8e\u6ce8\u91cd\u77ed\u671f\u56de\u62a5\uff0c\u5173\u7cfb\u4e00\u5b9a\u5f88\u96be\u6301\u4e45\uff0c\u751f\u610f\u4e5f\u4f1a\u8d77\u8d77\u843d\u843d\u3002\u6240\u4ee5\u5927\u5ba2\u6237\u7ba1\u7406\u7684\u76ee\u7684\u662f\u5728\u4e00\u4e2a\u957f\u65f6\u95f4\u5468\u671f\u5185\uff0c\u6301\u7eed\u63d0\u5347\u9879\u76ee\u7684\u8d28\u548c\u91cf\uff0c\u4ece\u800c\u4ea7\u751f\u53ef\u6301\u7eed\u7684\uff0c\u6700\u5927\u5316\u7684\u56de\u62a5\u3002<\/p>\n\n\n\n<p>\u5927\u5ba2\u6237\u7ba1\u7406\u4e94\u8981\u7d20\u662f\uff1a1.\u8c01\u662f\u5927\u5ba2\u6237\uff08Who\uff09\uff0c2.\u8c01\u6765\u8d1f\u8d23\u5927\u5ba2\u6237\uff08Coverage\uff09\uff0c3.\u5982\u4f55\u7ba1\u7406\u5927\u5ba2\u6237\uff08How\uff09\uff0c4.\u7b56\u7565\u548c\u6218\u672f\uff08Strategy\uff09\uff0c5.\u52a8\u6001\u8bc4\u4f30\uff08Evaluate\uff09\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-list\"><li><strong>4\uff09\u52bf<\/strong><\/li><\/ul>\n\n\n\n<p><strong>\u52bf<\/strong>\u662f\u9500\u552e\u652f\u6491\u7ba1\u7406\uff0c\u4e5f\u5c31\u662f\u652f\u6301\u7ebf\u7ba1\u7406\u3002\u5728CRM3.0\u91cc\u4f7f\u7528\u7684\u7ba1\u7406\u65b9\u6cd5\u662fMCI\u3002<\/p>\n\n\n\n<p>\u9500\u552e\u652f\u6491\u7ba1\u7406\u662f\u7ba1\u7406\u4f01\u4e1a\u5185\u90e8\u5982\u4f55\u8c03\u7528\u6700\u4f18\u8d28\u7684\u8d44\u6e90\uff0c\u6700\u5408\u7406\u5730\u6295\u5411\u6700\u6709\u4ef7\u503c\u9879\u76ee\u7684\u673a\u5236\u3002\u6784\u5efa\u5408\u7406\u9ad8\u6548\u7684\u9500\u552e\u652f\u6491\u4f53\u7cfb\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u5efa\u7acb\u7cfb\u7edf\u6027\u7684\u4f18\u52bf\uff0c\u642d\u5efa\u4f01\u4e1a\u7684\u62a4\u57ce\u6cb3\u3002<\/p>\n\n\n\n<p>\u9500\u552e\u652f\u6491\u7ba1\u7406\u805a\u7126\u5728\u8d44\u6e90\u5339\u914d\u3001\u8fc7\u7a0b\u534f\u540c\u548c\u8d44\u6e90\u6574\u5408\u4e09\u4e2a\u65b9\u9762\u7684\u4f18\u5316\u3002<\/p>\n\n\n\n<ul 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