{"id":77366,"date":"2022-09-02T10:55:32","date_gmt":"2022-09-02T02:55:32","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=77366"},"modified":"2022-09-02T10:55:33","modified_gmt":"2022-09-02T02:55:33","slug":"%e4%b8%80%e6%96%87%e4%ba%86%e8%a7%a3%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/77366.html","title":{"rendered":"\u4e00\u6587\u4e86\u89e3\u589e\u957f\u9ed1\u5ba2"},"content":{"rendered":"\n<p>\u4f5c\u8005\uff1a<strong>funcolin<\/strong>\u00a0\u817e\u8bafTEG\u9c81\u73ed\u5de5\u4f5c\u5ba4\u5e94\u7528\u5f00\u53d1\u5de5\u7a0b\u5e08\u00a0<\/p>\n\n\n\n<p>\u524d\u8a00<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u5f00\u53d1\u540c\u5b66\uff0c\u4f60\u6216\u8bb8\u5df2\u7ecf\u6709\u8fc7\u6216\u5373\u5c06\u9047\u5230\u7c7b\u4f3c\u7684\u56f0\u60d1\uff1a\u589e\u957f\u9ed1\u5ba2\u5c31\u662f\u75c5\u6bd2\u8425\u9500\uff1f\u5f00\u53d1\u53c2\u4e0e\u589e\u957f\u8fc7\u7a0b\u5c31\u662f\u641e\u641e\u62a5\u8868\uff1b\u8dd1\u8dd1\u6570\u636e\uff1b\u4e14\u6beb\u65e0\u6311\u6218\uff1f\u589e\u957f\u662f\u4ea7\u54c1\u540c\u5b66\u7684\u4e8b\u60c5\uff0c\u5bf9\u5f00\u53d1\u540c\u5b66\u800c\u8a00\u5c31\u662f\u7ee7\u7eed\u4ee5\u5f80 \u9700\u6c42 > \u5b9e\u73b0 > \u4ea4\u4ed8\u7684\u5e38\u89c4\u6d41\u7a0b\uff0c\u6ca1\u6709\u5176\u4ed6\u53d8\u5316\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4e5f\u9047\u5230\u4e86\u8fd9\u4e9b\u56f0\u60d1\uff0c\u6216\u8005\u4f60\u5373\u5c06\u53c2\u4e0e\u589e\u957f\u8fc7\u7a0b\uff0c\u5e0c\u671b\u5728\u8d77\u6b65\u9636\u6bb5\u5c31\u80fd\u53d1\u6325\u4e3b\u89c2\u80fd\u52a8\u6027\uff0c\u90a3\u5c31\u8bf7\u7ee7\u7eed\u5f80\u4e0b\u770b\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u4e3b\u8981\u662f\u7b14\u8005\u9488\u5bf9\u300a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u4e00\u4e66\u7684\u603b\u7ed3\uff1a\u4e00\u65b9\u9762\uff0c\u6d53\u7f29\u4e86\u4e66\u4e2d\u7684\u5173\u952e\u77e5\u8bc6\u70b9\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u7ed3\u5408\u7b14\u8005\u7ecf\u9a8c\uff0c\u5728\u5fc5\u8981\u7684\u5730\u65b9\u63d0\u4f9b\u7b80\u8981\u7684\u4e3e\u4f8b\u8bf4\u660e\u3002\u65e2\u7b97\u662f\u7b14\u8005\u5bf9\u300a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u7684\u77e5\u8bc6\u68b3\u7406\uff0c\u4e5f\u5e0c\u671b\u80fd\u5e2e\u52a9\u5176\u4ed6\u540c\u5b66\u63d0\u9ad8\u5b66\u4e60\u6548\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2\uff1f<\/h2>\n\n\n\n<p><strong>\u4e24\u4e2a\u5173\u952e\u8bcd\uff1a<\/strong>\u6570\u636e\u6307\u5bfc\uff1b\u5feb\u901f\u8bd5\u9a8c<\/p>\n\n\n\n<p><strong>\u4e00\u4e2a\u4f5c\u7528\uff1a<\/strong>\u4fc3\u8fdb AARRR \u4e2d\u7684\u4e00\u9879\u6216\u591a\u9879\u6307\u6807\u7684\u589e\u957fAARRR\u6f0f\u6597\u6a21\u578b\uff1a\u83b7\u5ba2\/Acquisition\u3001\u6fc0\u6d3b\/Activation\u3001\u7559\u5b58\/Retention\u3001\u4ed8\u8d39\/Revenue\u3001\u63a8\u8350\/Referral\u3002\u6b64\u5916\uff0c\u8fd8\u5b58\u5728 RARRA \u6a21\u578b\uff0c5\u4e2a\u6982\u5ff5\u6ca1\u6709\u53d8\uff0c\u4f46\u63d0\u9ad8\u4e86\u7559\u5b58\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u600e\u4e48\u5b9e\u8df5\u589e\u957f\u9ed1\u5ba2\uff1f<\/p>\n\n\n\n<p><strong>\u6846\u67b6<\/strong>\u8fd9\u91cc\u9690\u85cf\u4e86\u7ec6\u8282\uff0c\u4ec5\u4e3a\u4e86\u5e2e\u52a9\u540c\u5b66\u4eec\u66f4\u5feb\u6784\u5efa\u77e5\u8bc6\u6846\u67b6\uff0c\u8be6\u7ec6\u5185\u5bb9\u8bf7\u524d\u5f80\u6587\u672b\u83b7\u53d6\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"861\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/image-2.png\" alt=\"\" class=\"wp-image-77367\"\/><\/figure><\/div>\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u4ee5\u8fd9\u5f20\u8111\u56fe\u4e3a\u6846\u67b6\uff0c\u9010\u6b65\u5c55\u5f00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u524d\u63d0\uff1a\u786e\u5b9a\u4ea7\u54c1\u662f\u4e0d\u53ef\u6216\u7f3a\u7684<\/h2>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u7406\u89e3\u4e3a\u627e\u5230\u4ea7\u54c1\u7684 \u201cAha moment\u201d<\/p>\n\n\n\n<p><strong>What\uff1f<\/strong>\u201cAha moment\u201d \u5c31\u662f\u4ea7\u54c1\u4f7f\u7528\u6237\u773c\u524d\u4e00\u4eae\u7684\u65f6\u523b\uff0c\u662f\u7528\u6237\u771f\u6b63\u53d1\u73b0\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u2014\u2014\u4ea7\u54c1\u4e3a\u4f55\u5b58\u5728\u3001\u4ed6\u4eec\u4e3a\u4f55\u9700\u8981\u5b83\u4ee5\u53ca\u4ed6\u4eec\u80fd\u4ece\u4e2d\u5f97\u5230\u4ec0\u4e48\u2014\u2014\u7684\u65f6\u523b<\/p>\n\n\n\n<p><strong>Why\uff1f<\/strong>\u4e3a\u4ec0\u4e48\u9700\u8981\u8fd9\u4e00\u6b65\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6d6a\u8d39\u65f6\u95f4 \u2014\u2014 \u5c06\u7cbe\u529b\u6d6a\u8d39\u5728\u63a8\u5e7f\u4e00\u4e2a\u7f3a\u4e4f\u6838\u5fc3\u4ef7\u503c\u7684\u4ea7\u54c1\u4e0a<\/li><li>\u4e0d\u597d\u7684\u4ea7\u54c1\u4f1a\u4f7f\u65e9\u671f\u7528\u6237\u6d41\u5931\uff0c\u751a\u81f3\u6210\u4e3a\u6124\u6012\u7684\u6279\u5224\u8005<\/li><\/ul>\n\n\n\n<p><strong>How<\/strong><strong>\uff1f<\/strong>\u8fd9\u91cc\u63d0\u4f9b 4 \u4e2a\u65b9\u6cd5\u6765\u53d1\u73b0\u4ea7\u54c1\u7684 Aha moment<br>1.&nbsp;\u5411\u6d3b\u8dc3\u7528\u6237\u53d1\u8d77\u95ee\u5377\u8c03\u67e5\uff0c\u8fd9\u91cc\u9700\u6ce8\u610f 3 \u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u76ee\u6807\u7fa4\u4f53\u662f<strong>\u6d3b\u8dc3\u7528\u6237<\/strong><\/li><li><strong>\u5931\u671b\u5ea6<\/strong>\u6bd4\u6ee1\u610f\u5ea6\u66f4\u80fd\u8861\u91cf\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u3002\u6bd4\u5982\uff1a\u5982\u679c\u8fd9\u4e2a\u4ea7\u54c1\u660e\u5929\u5c31\u65e0\u6cd5\u4f7f\u7528\u4e86\u4f60\u4f1a\u6709\u591a\u5931\u671b\uff1f\u5982\u679c\u672c\u4ea7\u54c1\u65e0\u6cd5\u4f7f\u7528\u4e86\uff0c\u4f60\u4f1a\u7528\u4ec0\u4e48\u66ff\u4ee3\u4ea7\u54c1\uff1f\u4f60\u5411\u522b\u4eba\u63a8\u8350\u8fc7\u672c\u4ea7\u54c1\u5417\uff1f\u7b49\u7b49\u3002<\/li><li>\u76f8\u5173\u8d1f\u9762\u8bc4\u4ef7\u8fbe\u5230<strong>40%<\/strong>\u3002<strong>\u8bf4\u660e\u4ea7\u54c1\u5177\u5907\u4e86\u4e0d\u53ef\u6216\u7f3a\u6027\uff08\u5177\u5907\u5e02\u573a\u671f\u5f85\u503c\uff09<\/strong>\u3002\u5982\u679c\u572825%~40%\uff0c\u8bf4\u660e\u4ea7\u54c1\u9700\u8981\u5fae\u8c03\u3002\u5982\u679c\u4e0d\u8db325%\uff0c\u90a3\u4f60\u53ef\u80fd\u9700\u8981\u601d\u8003\uff1a\u4f60\u7684\u76ee\u6807\u7fa4\u4f53\u548c\u4f60\u7684\u4ea7\u54c1\u662f\u5426\u5339\u914d\uff1f\u4f60\u7684\u4ea7\u54c1\u8fd8\u9700\u8981\u5b8c\u5584\u54ea\u4e9b\u529f\u80fd\uff1f<\/li><\/ul>\n\n\n\n<p>2. \u8861\u91cf\u7528\u6237\u7559\u5b58 &amp; \u6536\u96c6\u7528\u6237\u6570\u636e<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u786e\u5b9a\u89c2\u5bdf\u7684\u5355\u4f4d\u65f6\u95f4\uff08\u6708\uff1f\u5468\uff1f\u65e5\uff1f<\/li><li>\u786e\u5b9a\u5408\u7406\u7684\u7559\u5b58\u7387\uff0860%\uff1f10%\uff1f90%\uff1f<\/li><li>\u6536\u96c6\u7528\u6237\u884c\u4e3a\u6570\u636e\u548c\u4e00\u4e9b\u5c5e\u6027\uff0c\u5e76\u6df1\u5165\u5206\u6790\uff08\u8fd9\u91cc\u8981\u6ce8\u610f\u9690\u79c1\u8fb9\u754c\uff09\u3002\u67d0\u4e2a\u7fa4\u4f53\u7684\u6d3b\u8dc3\u884c\u4e3a\uff0c\u53ef\u80fd\u5c31\u662f\u8fd9\u4e2a\u7fa4\u4f53\u7684 \u201cAha moment\u201d\u3002<\/li><\/ul>\n\n\n\n<p>3. \u4f18\u5316\u4fe1\u606f\u4f20\u8fbe\u6700\u5e38\u89c1\u7684\u5c31\u662f A\/B Test\uff0c\u4f46 A\/B Test \u4e5f\u6709\u5176\u5c40\u9650\u6027\u3002\u8fd9\u91cc\u8fd8\u53ef\u4ee5\u4e86\u89e3\u4e00\u4e0b bandit\u7b97\u6cd5\uff08\u591a\u81c2\u8d4c\u535a\u673a\u6a21\u578b\uff09\u6216\u5176\u4ed6\u6d4b\u8bd5\u65b9\u5f0f<\/p>\n\n\n\n<p>4. \u9488\u5bf9\u4ea7\u54c1\u8fdb\u884c\u9ad8\u6548\u8bd5\u9a8c<\/p>\n\n\n\n<p>\u6d89\u53ca\u4ea7\u54c1\u7684\u4fee\u6539\u5f80\u5f80\u6210\u672c\u8f83\u9ad8\uff0c\u800c\u4e14\u5bf9\u7528\u6237\u5f71\u54cd\u8f83\u5927\uff0c\u56e0\u6b64\u8fd9\u91cc\u8981\u6ce8\u610f\u5e94\u4f18\u5148\u6d4b\u8bd5\u90a3\u4e9b\u7ecf\u4e4b\u524d\u7684\u7ecf\u9a8c\u8bc1\u5b9e\u80fd\u591f\u4f18\u5316\u7ed3\u679c\u5e76\u6539\u8fdb\u7528\u6237\u4f53\u9a8c\u7684\u6539\u52a8\u3002\u5bf9\u4e8e\u8017\u65f6\u8017\u529b\u7684\u6d4b\u8bd5\uff0c\u56e2\u961f\u5e94\u5f53\u901a\u8fc7\u4e25\u5bc6\u7684\u8bba\u8bc1\u5c06\u98ce\u9669\u964d\u5230\u6700\u4f4e\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"225\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/image-3.png\" alt=\"\" class=\"wp-image-77368\"\/><\/figure><\/div>\n\n\n<p>\u6b64\u5916\uff0c<strong>\u5bf9\u4e8e\u5de5\u5177\u578b\u7684\u4ea7\u54c1\uff0c\u201cAha moment\u201d\u9700\u8981\u573a\u666f\u5316\u843d\u5730\u3002<\/strong>\u4ee5\u817e\u8baf\u95ee\u5377\u4e3a\u4f8b\uff0c\u5728\u7528\u7814\u65b9\u9762\uff0c\u4ed6\u53ef\u4ee5\u4e3a\u7528\u7814\u540c\u5b66\u63d0\u4f9b\u6837\u672c\u5e93\u3001\u95ee\u5377\u7ba1\u7406\u3001\u4e30\u5bcc\u7684\u7edf\u8ba1\u89c6\u56fe\u548c\u4ea4\u53c9\u5206\u6790\u3001\u4ee5\u53ca\u56de\u6536\u6570\u636e\u4e0b\u8f7d\u6216\u540c\u6b65\u5230\u817e\u8baf\u6587\u6863\u3002\u663e\u7136\uff0c\u8fd9\u5c31\u662f\u95ee\u5377\u7684 \u201cAha moment\u201d \u8def\u5f84\u3002\u4f46\u8fd9\u4e2a\u8def\u5f84\u663e\u7136\u65e0\u6cd5\u5728\u6559\u80b2\u3001\u62a5\u540d\u3001\u653f\u5e9c\/\u4f01\u4e1a\u4fe1\u606f\u6536\u96c6\u7b49\u573a\u666f\u4e0b\u590d\u73b0\u3002\u90a3\u4e48\uff0c\u5c31\u8981\u901a\u8fc7\u4e0a\u8ff0\u624b\u6bb5\uff0c\u66f4\u9ad8\u6548\u5730\u627e\u5230\u8fd9\u4e9b\u573a\u666f\u4e0b\u7684\u201cAha moment\u201d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u51c6\u5907\uff1a\u83b7\u5f97\u652f\u6301\/\u7ec4\u5efa\u56e2\u961f\/\u627e\u51c6\u65b9\u5411<\/h2>\n\n\n\n<p><strong>\u83b7\u53d6\u9ad8\u5c42\u652f\u6301<\/strong><\/p>\n\n\n\n<p>1. \u589e\u957f\u56e2\u961f\u9700\u8981\u8de8\u804c\u80fd\/\u90e8\u95e8\u6c9f\u901a\uff0c\u8fd9\u5fc5\u7136\u9700\u8981\u66f4\u9ad8\u5c42\u5bf9\u589e\u957f\u56e2\u961f\u7684\u652f\u6301\u8fdb\u884c\u8868\u6001<\/p>\n\n\n\n<p>2. \u589e\u957f\u8bd5\u9a8c\u9700\u8981\u8d44\u6e90\uff0c\u5e76\u8981\u6c42\u9ad8\u9891\u4e14\u8fde\u7eed\u7684\uff0c\u8fd9\u65f6\u5019\u9664\u4e86\u8d44\u6e90\u4e0a\u7684\u652f\u6301\u3002\u5728\u8bd5\u9a8c\u7684\u5fc5\u8981\u6027\u88ab\u8bc1\u660e\u4e3a\u524d\u63d0\uff0c\u66f4\u9700\u8981\u9ad8\u5c42\u7684\u6388\u6743\u4ee5\u53ca\u5bf9\u8bd5\u9a8c\u5931\u8d25\u7684\u5bb9\u5fcd\u3002<\/p>\n\n\n\n<p>3. \u9ad8\u5c42\u534f\u52a9\u5904\u7406\u7ec4\u7ec7\u5185\u90e8\u7684\u654f\u611f\u95ee\u9898\u548c\u53ef\u80fd\u51fa\u73b0\u7684\u6469\u64e6<\/p>\n\n\n\n<p>\u589e\u957f\u56e2\u961f\u9700\u8981\u83b7\u53d6\u8db3\u591f\u7684\u8d44\u6e90\u8fdb\u884c\u5feb\u901f\u8bd5\u9a8c\uff0c\u5fc5\u7136\u4f1a\u4e0e\u5176\u4ed6\u56e2\u961f\u7684\u8d44\u6e90\u76f8\u51b2\u7a81\u3002\u4f8b\u5982\uff0c\u56e2\u961f\u4eba\u5458\u4e0d\u8db3\uff0c\u5bfc\u81f4\u589e\u957f\u56e2\u961f\u6210\u5458\u8981\u517c\u987e\u4ea7\u54c1\u7684\u529f\u80fd\u8fed\u4ee3\u3002\u4f46\u4e24\u4e09\u4e2a\u6708\u4e0b\u6765\uff0c\u4ea7\u54c1\u7684\u529f\u80fd\u8fed\u4ee3\u6324\u538b\u4e86\u589e\u957f\u56e2\u961f\u6210\u5458\u7684\u6240\u6709\u5f00\u53d1\u65f6\u95f4\u3002\u8fd9\u4e2a\u95ee\u9898\u4f7f\u589e\u957f\u56e2\u961f\u5f92\u6709\u5176\u540d\uff0c\u5177\u4f53\u589e\u957f\u5de5\u4f5c\u51e0\u4e4e\u6ca1\u6709\u843d\u5b9e\u3002\u8981\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u663e\u7136\u5c31\u9700\u8981\u76f8\u5173\u804c\u80fd\u56e2\u961f\u7684\u4e0a\u7ea7\u8d1f\u8d23\u4eba\u5728\u8d44\u6e90\u534f\u8c03\u65b9\u9762\u7ed9\u4e88\u652f\u6301\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4e5f\u9700\u8981\u8fdb\u884c\u7b2c\u4e00\u6b21\u589e\u957f\u56e2\u961f\u4f1a\u8bae\uff0c\u5c31\u6392\u671f\u3001\u8bd5\u9a8c\u8282\u594f\u548c\u76ee\u6807\u660e\u786e\u5171\u8bc6\uff0c\u4fdd\u969c\u540e\u7eed\u589e\u957f\u8bd5\u9a8c\u7684\u6301\u7eed\u63a8\u8fdb\u3002<\/p>\n\n\n\n<p><strong>\u7ec4\u5efa\u589e\u957f\u56e2\u961f<\/strong>\u516c\u53f8\u53d1\u5c55\u521d\u671f\u6210\u7acb\u72ec\u7acb\u589e\u957f\u56e2\u961f\u7684\u963b\u529b\u662f\u6700\u5c0f\u7684\uff0c\u56e0\u4e3a\u8fd9\u65f6\u516c\u53f8\u67b6\u6784\u8fd8\u6ca1\u6709\u6210\u578b\uff0c\u8d44\u6e90\u5f52\u5c5e\u548c\u6c47\u62a5\u5236\u5ea6\u8fd8\u6ca1\u6709\u6b63\u5f0f\u786e\u7acb\u4e0b\u6765<\/p>\n\n\n\n<p>\u8981\u4fdd\u8bc1\u8bd5\u9a8c\u987a\u5229\u3001\u5feb\u901f\u63a8\u8fdb\uff0c\u589e\u957f\u56e2\u961f\u4e0d\u53ef\u907f\u514d\u7684\u9700\u8981\u8de8\u804c\u80fd\u6c9f\u901a\uff0c\u8fd9\u65f6\u5019\uff0c\u56e2\u961f\u91cc\u9762\u5fc5\u7136\u9700\u8981\u591a\u4e2a\u89d2\u8272\uff0c\u5982\uff1a\u56e2\u961f\u8d1f\u8d23\u4eba\u3001\u4ea7\u54c1\u7ecf\u7406\u3001\u5de5\u7a0b\u5e08\u3001\u6570\u636e\u5206\u6790\u5e08\u3001\u8bbe\u8ba1\u5e08\u751a\u81f3\u8425\u9500\u4e13\u5458\u7b49\u7b49\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a<\/p>\n\n\n\n<p>1. \u8fd9\u91cc\u63cf\u8ff0\u7684\u662f\u89d2\u8272\uff0c\u4e00\u4e2a\u56e2\u961f\u6210\u5458\u6709\u53ef\u80fd\u540c\u65f6\u62c5\u4efb\u591a\u4e2a\u89d2\u8272\uff0c\u5c24\u5176\u5728\u9879\u76ee\u548c\u589e\u957f\u56e2\u961f\u7684\u521d\u671f<\/p>\n\n\n\n<p>2. \u8d1f\u8d23\u4eba\u8981\u80fd\u591f\u51c6\u786e\u628a\u63a7\u589e\u957f\u76ee\u6807\uff1b\u7ba1\u7406\u8bd5\u9a8c\u8fdb\u5ea6\u3002\u4f46\u4e0d\u9650\u5b9a\u8d1f\u8d23\u4eba\u7684\u4e13\u4e1a\u80cc\u666f\uff0c\u4ed6\u53ef\u4ee5\u662f\u4ea7\u54c1\u7ecf\u7406\uff0c\u53ef\u4ee5\u662f\u6570\u636e\u5206\u6790\u5e08\u751a\u81f3\u5de5\u7a0b\u5e08\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>3. \u8425\u9500\u4e13\u5458\u53ef\u4ee5\u662f\u4ec5\u5728\u589e\u957f\u5de5\u4f5c\u7684\u67d0\u4e2a\u9636\u6bb5\u624d\u5b58\u5728\u4e8e\u56e2\u961f\u5185\u7684\uff0c\u77ed\u671f\u76ee\u6807\u8fbe\u6210\u540e\u5373\u79bb\u5f00\uff0c\u6709\u65f6\u5019\u4ed6\u53ef\u80fd\u662f\u4ea7\u54c1\u7ecf\u7406\u517c\u4efb\uff1b\u6709\u65f6\u5019\u53ef\u80fd\u662f\u5916\u90e8\u987e\u95ee\uff1b\u6709\u65f6\u5019\u53ef\u80fd\u662f\u56e2\u961f\u8d1f\u8d23\u4eba\u3002\u5173\u952e\u5728\u4e8e\uff0c\u4ece\u8425\u9500\u7684\u89d2\u5ea6\uff0c\u53ef\u80fd\u7ed9\u589e\u957f\u5de5\u4f5c\u5e26\u6765\u66f4\u591a\u6709\u4ef7\u503c\u7684\u5efa\u8bae<\/p>\n\n\n\n<p>4. \u8981\u6fc0\u52b1\u6240\u6709\u56e2\u961f\u6210\u5458\u6beb\u65e0\u4fdd\u7559\u7684\u63d0\u51fa\u5173\u4e8e\u589e\u957f\u8bd5\u9a8c\u7684\u60f3\u6cd5\uff0c\u5176\u610f\u4e49\u4e0d\u4f46\u5728\u4e8e\u5e7f\u6cdb\u6536\u96c6\u521b\u610f\uff0c\u66f4\u5728\u4e8e\u4fdd\u6301\u56e2\u961f\u6d3b\u529b\uff0c\u786e\u4fdd\u589e\u957f\u8bd5\u9a8c\u4e0d\u81f3\u4e8e\u505c\u6ede<\/p>\n\n\n\n<p>5. \u56e2\u961f\u6210\u5458\u95f4\u7684\u4fe1\u606f\u9ad8\u5ea6\u540c\u6b65\uff0c\u5de5\u4f5c\u5185\u5bb9\u9ad8\u5ea6\u534f\u8c03\u3002\u5176\u76ee\u7684\u5728\u4e8e\u652f\u6491\u8bd5\u9a8c\u5feb\u901f\u3001\u8fde\u7eed\u5730\u8fdb\u884c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u786e\u5b9a\u589e\u957f\u6760\u6746<\/strong><\/h2>\n\n\n\n<p>\u524d\u9762\u6211\u4eec\u5df2\u7ecf\u4ecb\u7ecd\u4e86\u5982\u4f55\u627e\u5230\u4e86\u4ea7\u54c1\u7684 \u201cAha moment\u201d\u3002\u4f46\u8981\u60f3\u7a33\u5b9a\u590d\u73b0\u201cAha moment\u201d\uff0c\u5c31\u9700\u8981\u66f4\u591a\u7684\u5de5\u4f5c\uff1a<\/p>\n\n\n\n<p>1. \u627e\u5230\u7528\u6237\u5bf9\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u7684\u4f53\u9a8c\u6700\u76f4\u63a5\u76f8\u5173\u7684\u884c\u4e3a \u2014\u2014 \u8fd9\u5c31\u6d89\u53ca\u5230\u524d\u9762\u63d0\u5230\u7684\uff0c\u7528\u6237\u4f53\u9a8c\u5230 \u201cAha moment\u201d \u7684\u64cd\u4f5c\u8def\u5f84\u4e86<\/p>\n\n\n\n<p>2. \u6536\u96c6\u5e76\u6574\u5408\u6570\u636e\u8d44\u6e90 \u2014\u2014 \u4f46\u7528\u6237\u53cd\u9988\u540c\u6837\u91cd\u8981<\/p>\n\n\n\n<p>3. \u786e\u5b9a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff0c\u6307\u6807\u968f\u7740\u56e2\u961f\u53d1\u5c55\u53ef\u80fd\u53d8\u5316\uff0c\u751a\u81f3\u5b58\u5728\u4e00\u4e2a\u6838\u5fc3\u6307\u6807\u4e0b\uff0c\u4e0d\u540c\u56e2\u961f\u8fdb\u4e00\u6b65\u8d1f\u8d23\u4e0d\u540c\u7684\u66f4\u7ec6\u8282\u7684\u5317\u6781\u661f\u6307\u6807<\/p>\n\n\n\n<p>4. \u786e\u5b9a\u6838\u5fc3\u6307\u6807\u548c\u589e\u957f\u7b49\u5f0f \u2014\u2014 \u6240\u6709\u4e0e\u589e\u957f\u76f8\u5173\u7684\u5173\u952e\u56e0\u7d20\u90fd\u5728\u8fd9\u4e2a\u7b49\u5f0f\u4e2d\u6709\u6240\u4f53\u73b0\uff0c\u800c\u8fd9\u4e9b\u56e0\u7d20\u76f8\u52a0\u5171\u540c\u9a71\u52a8\u516c\u53f8\u7684\u589e\u957f<\/p>\n\n\n\n<p>\u786e\u5b9a\u589e\u957f\u6760\u6746\u7684\u53e6\u4e00\u5c42\u610f\u4e49\uff0c\u5c31\u662f\u4e3a\u4e4b\u540e\u7684\u589e\u957f\u5de5\u4f5c\u6307\u5f15\u65b9\u5411\u3002<\/p>\n\n\n\n<p>\u5b9e\u8df5 \u2014\u2014 \u5f00\u59cb\u589e\u957f\u5faa\u73af<\/p>\n\n\n\n<p><strong>\u6838\u5fc3\u65b9\u6cd5<\/strong>\u5728\u5f00\u7bc7\u5df2\u7ecf\u63d0\u53ca\uff1a\u6570\u636e\u6307\u5bfc + \u5feb\u901f\u8bd5\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5feb\u901f\u8bd5\u9a8c<\/strong><\/h2>\n\n\n\n<p>\u8fd9\u91cc\u53ea\u63d0\u8981\u70b9\uff1a<\/p>\n\n\n\n<p>1. \u9f13\u52b1\u6240\u6709\u56e2\u961f\u6210\u5458\u6beb\u65e0\u4fdd\u7559\u7684\u63d0\u51fa\u8bd5\u9a8c\u60f3\u6cd5\uff0c\u8fd9\u5bf9\u4fdd\u6301\u589e\u957f\u8282\u594f\u548c\u56e2\u961f\u6d3b\u529b\u5341\u5206\u91cd\u8981\u3002<\/p>\n\n\n\n<p>2. \u8bd5\u9a8c\u53ef\u80fd\u4f1a\u6709\u5f88\u591a\uff0c\u56e0\u6b64\u9700\u8981\u4e00\u4e9b<strong>\u6253\u5206\u673a\u5236\u6765\u5e2e\u52a9\u6211\u4eec\u6392\u5b9a\u4f18\u5148\u7ea7<\/strong>\u00a0\u2014\u2014 \u4f46<strong>\u4e0d\u8981\u8fc7\u6e21\u7ea0\u7ed3\u5206\u6570\u51c6\u786e\u6027<\/strong>\uff0c\u4ec5\u4f5c\u53c2\u8003\u5373\u53ef\uff0c\u5173\u952e\u8fd8\u662f\u8981\u770b<strong>\u5317\u6781\u661f\u6307\u6807<\/strong>\uff0c\u5207\u52ff\u672c\u672b\u5012\u7f6e\u3002<\/p>\n\n\n\n<p>\u4e66\u4e2d\u5217\u4e3e\u7684\u53ef\u7528\u7684\u65b9\u6cd5\u6709\uff1aICE\u3001TIR\u548cPIE\u6a21\u578b\uff08\u5177\u4f53\u89c1\u4e0b\u56fe\uff09\u3002A\/B Test \u5b58\u5728\u5176\u5c40\u9650\u6027\uff0c\u4f8b\u5982\uff0c\u4e0d\u80fd\u591a\u7ef4\u7684\u63cf\u8ff0\u6d4b\u8bd5\u7ed3\u679c\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5e38\u5e38\u8fd8\u9700\u8981\u522b\u7684\u6d4b\u8bd5\u65b9\u6cd5\uff08\u5982 bandit\u7b97\u6cd5\uff09\u5feb\u901f\u8bd5\u9a8c\u4e0d\u7b49\u4e8e\u4e00\u80a1\u8111\u7684\u8fdb\u884c\u4e00\u5806\u4e0d\u77e5\u9053\u662f\u5426\u6709\u6548\u7684\u8bd5\u9a8c\uff0c<strong>\u6240\u6709\u8fdb\u884c\u7684\u8bd5\u9a8c\u4e00\u5b9a\u662f\u7ecf\u8fc7\u8bba\u8bc1\u7684\u3001\u5177\u6709\u4e00\u5b9a\u5f71\u54cd\u529b\u7684\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1280\" height=\"935\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/image-4.png\" alt=\"\" class=\"wp-image-77380\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5177\u4f53\u5b9e\u8df5 \u2014\u2014 AARRR<\/strong><\/h2>\n\n\n\n<p>\u8fd9\u662f\u5e38\u89c1\u7684\u589e\u957f\u6a21\u578b\u4e4b\u4e00\uff0c\u4ea6\u6307\u7528\u6237\u5728\u4ea7\u54c1\u4f7f\u7528\u5468\u671f\u4e2d\u7684\u51e0\u4e2a\u5173\u952e\u8fc7\u7a0b\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u4e5f\u6f14\u5316\u51fa\u4e86 RARRA \u6a21\u578b\uff0c\u751a\u81f3\u3002\u4ee5\u53ca\u66f4\u591a\u8fd9\u91cc\u76f8\u4fe1\u5f88\u591a\u4ea7\u54c1\u540c\u5b66\u6bd4\u6211\u66f4\u4e13\u4e1a\u3002\u6211\u4ec5\u4ece\u5404\u4e2a\u6307\u6807\u7f57\u5217\u4e00\u4e0b\u5177\u4f53\u65b9\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"1463\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/image-5.png\" alt=\"\" class=\"wp-image-77381\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\u7684\u8bdd<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4ee5\u524d\u5bf9\u589e\u957f\u9ed1\u5ba2\u6ca1\u6709\u4e86\u89e3\uff0c\u770b\u5b8c\u6b64\u6587\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\uff0c\u867d\u7136\u4f60\u6ca1\u6709\u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\uff0c\u4f46\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u4e2d\u5f88\u591a\u8981\u6c42\u3001\u65b9\u6cd5\u3001\u539f\u7406\u7b49\uff0c\u5176\u5b9e\u90fd\u5df2\u7ecf\u5728\u6211\u4eec\u7684\u65e5\u5e38\u5de5\u4f5c\u4e2d\u6709\u6240\u5b9e\u8df5\uff0c\u5305\u62ec\uff1a\u6210\u5458\u95f4\u9ad8\u5ea6\u534f\u8c03\uff1b\u4fe1\u606f\u540c\u6b65\uff1b\u5728\u4ec0\u4e48\u65f6\u5019\u83b7\u53d6\u9ad8\u5c42\u652f\u6301\uff1b\u6570\u636e\u6d1e\u5bdf\uff1b\u75c5\u6bd2\u8425\u9500\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u62c6\u5f00\u6765\u770b\uff0c<strong>\u6bcf\u4e2a\u95ee\u9898\u90fd\u6709\u66f4\u591a\u66f4\u8be6\u5c3d\u7684\u4e66\u7c4d\u503c\u5f97\u63a8\u8350\uff08\u89c1\u6587\u672b\u201c\u5ef6\u4f38\u9605\u8bfb\u201d\uff09<\/strong>\u3002<\/p>\n\n\n\n<p>\u663e\u7136\uff0c\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u5e76\u6ca1\u6709\u63d0\u51fa\u592a\u591a\u65b0\u7684\u89c2\u70b9\u6216\u5de5\u5177\u3002\u7b14\u8005\u8ba4\u4e3a\uff0c\u8fd9\u672c\u4e66\u66f4\u591a\u7684\u662f<strong>\u5173\u4e8e\u201c\u4fc3\u8fdb\u589e\u957f\u76ee\u6807\u201d\u65b9\u9762\uff0c\u603b\u7ed3\u4e86\u4e00\u7cfb\u5217\u7ecf\u9a8c\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u4f20\u7edf\u7b52\u4ed3\u6a21\u5f0f\u4e0b\uff0c\u5404\u4e2a\u90e8\u95e8\u3001\u804c\u80fd\u5c97\u4f4d\u5404\u53f8\u5176\u804c\uff0c\u4e92\u8865\u76f8\u5173\uff0c\u9075\u7167\u7740\u4e00\u5957\u6d41\u7a0b\u5b8c\u6210\u4e00\u7cfb\u5217\u7684\u7248\u672c\u8fed\u4ee3\u3002\u770b\u8d77\u6765\u5404\u56e2\u961f\u3001\u5c97\u4f4d\u7684\u4fe1\u606f\u662f\u6781\u5bb9\u6613\u4e0d\u5bf9\u79f0\u7684\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u73b0\u5728\u5f88\u591a\u516c\u53f8\u5728\u5d07\u5c1a\u6241\u5e73\u5316\u53d1\u5c55\u3002\u7b14\u8005\u5728 2017 \u81f3 2020 \u5e74\u95f4\uff0c\u5728\u56fd\u5185\u6d41\u884c\u7684\u62db\u8058\u5e73\u53f0\u4e0a\uff0c\u4e5f\u5e38\u770b\u5230\u4e00\u4e9b\u62db\u8058\u5355\u4f4d\u5c06\u6241\u5e73\u5316\u7ba1\u7406\u4f5c\u4e3a\u5356\u70b9\u4e4b\u4e00\uff08\u751a\u81f3\u5305\u62ec\u4e00\u4e9b\u975e\u4e92\u8054\u7f51\u516c\u53f8\uff09\u3002<\/p>\n\n\n\n<p>\u4f46\u5b9e\u9645\u4e0a\uff0c\u7edd\u5bf9\u7684\u6241\u5e73\u968f\u7740\u56e2\u961f\u89c4\u6a21\u589e\u5927\uff0c\u98ce\u9669\u548c\u95ee\u9898\u4f1a\u968f\u4e4b\u800c\u6765\uff08\u53c2\u8003\uff1a\u4f01\u4e1a\u7ba1\u7406\u5c42\u6b21 \u201c\u6241\u5e73\u5316&#8221; \u8ddf \u201c\u91d1\u5b57\u5854\u201d \u5404\u6709\u54ea\u4e9b\u4f18\u7f3a\u70b9\uff1f- \u77e5\u4e4e \uff09\u3002<\/p>\n\n\n\n<p>\u7b14\u8005\u8fc7\u53bb\u66fe\u5c31\u804c\u7684\u67d0\u5355\u4f4d\uff0c\u56e2\u961f\u4ece\u4e0d\u5230 50\u4eba\u5728\u4e00\u5e74\u5185\u5feb\u901f\u6269\u5145\u81f3 100+ \u4eba\u3002<\/p>\n\n\n\n<p><strong>\u6241\u5e73\u5316\u5728\u6b64\u5e26\u6765\u7684\u95ee\u9898\u5c31\u662f\u591a\u6570\u6210\u5458\u90fd\u6709\u6570\u4e0d\u6e05\u7684\u5927\u5c0f\u4f1a\u8bae\u548c\u6c9f\u901a\u6210\u672c\uff0c\u4e13\u6ce8\u4e8e\u672c\u8d28\u5de5\u4f5c\u7684\u65f6\u95f4\u4e0d\u8db3 50%\u3002<\/strong>\u800c\u4e0d\u5f97\u4e0d\u5728\u7ba1\u7406\u4e0a\uff0c\u5bf9\u4fe1\u606f\u8fdb\u884c\u9010\u5c42\u8fc7\u6ee4\uff08\u53c8\u56de\u5f52\u4e86\u91d1\u5b57\u5854\u7ba1\u7406\u6a21\u578b\uff0c\u53ea\u662f\u5c42\u6b21\u5e76\u4e0d\u7b97\u7279\u522b\u6df1\uff09\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u7b14\u8005\u5927\u80c6\u731c\u60f3\uff0c<strong>\u6574\u4f53\u91c7\u7528\u4f20\u7edf\u7684\u7b52\u4ed3\u7ed3\u6784\u3001\u6216\u91d1\u5b57\u5854\u7ed3\u6784\uff0c\u5728\u5982\u589e\u957f\u56e2\u961f\u7b49\u7279\u6b8a\u804c\u80fd\u56e2\u961f\u4e0a\u91c7\u7528\u6241\u5e73\u5316\u7ed3\u6784\u2014\u2014\u5728\u56e2\u961f\u5185\u4fdd\u6301\u4fe1\u606f\u9ad8\u5ea6\u540c\u6b65\uff0c\u6210\u5458\u9ad8\u5ea6\u534f\u8c03\u2014\u2014\u4f1a\u4e0d\u4f1a\u662f\u6700\u4f73\u5b9e\u8df5\uff1f<\/strong><\/p>\n\n\n\n<p>\u8bf4\u5b8c\u4e66\u672c\u5185\u5bb9\u548c\u56e2\u961f\uff0c\u6700\u540e\u518d\u8bb2\u8bb2\u589e\u957f\u8fc7\u7a0b\u5427\u3002\u7b14\u8005\u4f5c\u4e3a\u4e00\u540d\u56e2\u961f\u5185\u7684\u5f00\u53d1\u6210\u5458\uff0c\u4e00\u5f00\u59cb\u5bf9\u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\u5176\u5b9e\u662f\u6a21\u7cca\u4e0d\u6e05\u7684\u3002<\/p>\n\n\n\n<p><strong>\u6216\u8bb8\u5176\u4ed6\u540c\u5b66\uff08\u5c24\u5176\u662f\u5f00\u53d1\u540c\u5b66\uff09\u4e5f\u4f1a\u6709\u5982\u6211\u8fd9\u822c\u7684\u8bef\u89e3\uff1a<\/strong>\u589e\u957f\u662f\u4ea7\u54c1\u8fd0\u8425\u6216\u5176\u4ed6\u4ea7\u54c1\u540c\u5b66\u7684\u4e8b\u60c5\uff0c\u4e0e\u5f00\u53d1\u65e0\u5173\uff1b\u589e\u957f\u9ed1\u5ba2\u5c31\u662f\u75c5\u6bd2\u8425\u9500\uff1b\u589e\u957f\u9ed1\u5ba2\u5c31\u662f\u4e00\u5806AB 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