{"id":77915,"date":"2022-09-06T11:00:10","date_gmt":"2022-09-06T03:00:10","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=77915"},"modified":"2022-09-06T11:00:38","modified_gmt":"2022-09-06T03:00:38","slug":"lululemon%e5%b9%b4%e5%85%a540%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%9a%e4%b8%80%e6%9d%a1%e7%91%9c%e4%bc%bd%e8%a3%a4%e7%9a%84%e5%a2%9e%e9%95%bf%e5%8e%86%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/77915.html","title":{"rendered":"Lululemon\u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b"},"content":{"rendered":"\n<p>Runwise\u5206\u6790\u8fc7Lululemon\u7684\u521b\u59cb\u4eba\u548c\u521b\u59cb\u6545\u4e8b\uff0cChip 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/57501ab1b2f1826f0ed7683ffc93f9f9.png\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p>\u7b2c\u4e8c\uff0c&nbsp;<strong>\u8fd0\u52a8\u65f6\u76ae\u80a4\u548c\u9762\u6599\u7684\u6469\u64e6&nbsp;<\/strong>\u3002\u521b\u59cb\u4ebaChip 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/4d486eed22531bf39e3a7e51b7d1dd78.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, 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\u6a2a\u5411\u4e30\u5bcc\u4ea7\u54c1\u54c1\u7c7b<\/strong><\/p>\n\n\n\n<p><strong>\u7537\u6027\u5e02\u573a&nbsp;<\/strong>\uff1a2013\u5e74\uff0cLululemon\u5f00\u62d3\u7537\u88c5\u751f\u4ea7\u7ebf\uff0c\u5e76\u63a8\u51fa\u6807\u5fd7\u6027\u4ea7\u54c1ABC\u7537\u88e4\u3002\u9996\u5e2d\u6267\u884c\u5b98Calvin McDonald\u57282017\u5e74\u521a\u4e0a\u4efb\u540e\u63d0\u51fa\u7684\u7b2c\u4e00\u4e2a\u91cd\u5927\u4e3e\u63aa\u5c31\u662f\u5236\u5b9a\u7537\u88c5\u53d1\u5c55\u6218\u7565\uff0c\u6269\u5145\u7537\u6027\u4ea7\u54c1\u7ebf\uff0c\u5438\u5f15\u66f4\u591a\u7537\u6027\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p><strong>\u8fd0\u52a8\u978b\u5e02\u573a&nbsp;<\/strong>\uff1a2017\u5e74\uff0cLululemon\u5f00\u59cb\u5728\u7f8e\u56fd\u7684\u4e00\u4e9b\u95e8\u5e97\u63a8\u51fa\u4e0e\u6d1b\u6749\u77f6\u8fd0\u52a8\u978b\u5236\u9020\u5546Athletic Propulsion Labs<em>\u5408\u4f5c<\/em>\u7684\u8fd0\u52a8\u978b\u3002<\/p>\n\n\n\n<p><strong>\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5e02\u573a&nbsp;<\/strong>\uff1a2019\u5e74Lululemon\u63a8\u51fa\u4e86\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\uff0c\u5305\u62ec\u5507\u818f\u3001\u9762\u90e8\u4fdd\u6e7f\u971c\u3001\u4e0d\u542b\u94dd\u5143\u7d20\u7684\u9999\u4f53\u55b7\u96fe\u548c\u514d\u6d17\u6d17\u53d1\u6c34\u3002\u4e3b\u8981\u5356\u70b9\u662f\u914d\u5408\u65e5\u5e38\u8fd0\u52a8\u4f7f\u7528\uff0c\u539f\u6750\u6599\u90fd\u4e0d\u542b\u9632\u8150\u5242\u7b49\u523a\u6fc0\u7269\u3002<\/p>\n\n\n\n<p><strong>2. \u7ad6\u5411\u6269\u5bbd\u4ef7\u683c\u533a\u95f4<\/strong><\/p>\n\n\n\n<p>Lululemon\u4e0e\u4f26\u6566\u8bbe\u8ba1\u5e08<em>\u5408\u4f5c<\/em>\u63a8\u51fa\u7684Roksanda\u7cfb\u5217\uff0c\u5373\u4f7f\u96f6\u552e\u4ef7\u9ad8\u8fbe998\u7f8e\u5143\uff0c\u4f9d\u7136\u5728\u5317\u7f8e\u548c\u56fd\u9645\u5e02\u573a\u4e0a\u53cd\u54cd\u5f88\u597d\uff0c\u8fd9\u8bc1\u660e\u4ef7\u683c\u5e76\u4e0d\u4f1a\u6210\u4e3a\u5f15\u5165\u65b0\u4ea7\u54c1\u7684\u9650\u5236\u56e0\u7d20\u3002\u4ee5\u5f80\u7684\u4ea7\u54c1\u5b9a\u4ef7\u533a\u95f4\u6bd4\u8f83\u72ed\u7a84\uff0c\u516c\u53f8\u5e0c\u671b\u6269\u5927\u4ef7\u683c\u8303\u56f4\uff0c\u5728\u66f4\u5e7f\u6cdb\u7684\u4ef7\u683c\u70b9\u4e0a\u53d1\u6325\u4f5c\u7528\u3002\u9664\u4e86\u5411\u4e0a\u62d3\u5bbd\u5916\uff0c\u516c\u53f8\u4e5f\u5c1d\u8bd5\u62d3\u5c55\u53d1\u5e26\u3001\u53d1\u5708\u7b49\u9970\u54c1\u7c7b\u522b\uff0c\u4e3a\u5e74\u8f7b\u987e\u5ba2\u521b\u9020\u8fdb\u5165\u54c1\u724c\u7684\u5165\u95e8\u4ea7\u54c1\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/c5ef15b4f0dd7f08c042ea3cd33b1c77.png\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p><strong>3. \u5ef6\u4f38\u8fd0\u52a8\u573a\u666f<\/strong><\/p>\n\n\n\n<p>Lululemon\u5df2\u7136\u5c06\u4ea7\u54c1\u5e94\u7528\u573a\u666f\u7531\u745c\u4f3d\u5ef6\u4f38\u81f3\u6237\u5916\u8fd0\u52a8\uff0c\u5305\u62ec\u8dd1\u6b65\u3001\u6e38\u6cf3\u3001\u8fdc\u884c\u3001\u821e\u8e48\u3001\u5f92\u6b65\u7b49\u201c\u6c57\u6d41\u6d43\u80cc\u201d\u7684\u8fd0\u52a8\u30022020\u5e74Lululemon\u6536\u8d2dMirror\u63a8\u51fa\u667a\u80fd\u5065\u8eab\u8bbe\u5907\u4ea7\u54c1\u3002\u81ea\u6b64\uff0cLululemon\u4ea7\u54c1\u5e94\u7528\u573a\u666f\u8986\u76d6\u6237\u5916\u3001\u5ba4\u5185\u3001\u5c45\u5bb6\u3002<\/p>\n\n\n\n<p><strong>\/&nbsp;<\/strong>\u5c0f\u7ed3<\/p>\n\n\n\n<p>\u7ecf\u8fc7\u521d\u671f\u6253\u9020\u7206\u6b3e\u5355\u54c1\uff0c\u540e\u671f\u6269\u5c55\u4ea7\u54c1\u54c1\u7c7b&nbsp;\uff0cLululemon\u6210\u529f\u6253\u9020\u51fa\u4e00\u5927\u6279\u5728\u5e02\u573a\u4e0a\u53d7\u6b22\u8fce\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>2019\u5e74\uff0cLululemon\u63d0\u51fa\u672a\u6765\u4e94\u5e74\u7684\u589e\u957f\u8ba1\u5212\u201cPower of Three\u201d\uff0c\u5176\u4e2d\u5c06\u4ea7\u54c1\u521b\u65b0\u653e\u5728\u4e86\u7b2c\u4e00\u4f4d\uff1a\u7ef4\u6301\u5728\u5973\u6027\u548c\u745c\u4f3d\u5e02\u573a\u7684\u5730\u4f4d\uff0c\u5728\u8dd1\u6b65\u3001\u8bad\u7ec3\u7ebf\uff0c\u529e\u516c\u3001\u65c5\u884c\u3001\u901a\u52e4\u7b49\u65b0\u54c1\u7c7b\u6269\u5f20\uff0c\u6301\u7eed\u505a\u4ea7\u54c1\u8054\u540d<em>\u5408\u4f5c<\/em>\uff0c\u6269\u5145\u65b0\u7684\u4e1a\u52a1\u673a\u4f1a\uff0c\u5982\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u3002\u8fd9\u8868\u660eLululemon\u4f1a\u7ee7\u7eed\u4e13\u6ce8\u521b\u65b0\uff0c\u63d0\u9ad8\u6838\u5fc3\u7ade\u4e89\u529b&nbsp;\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>&#8211; 02&nbsp;&#8211;<\/strong><\/h1>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>\u8425\u9500\u589e\u957f\u7b56\u7565<\/strong><\/h1>\n\n\n\n<p>\u5f97\u76ca\u4e8e\u4e2d\u56fd\u7ecf&nbsp;\u6d4e\u7684\u6297\u9006\u529b\u548c\u9ad8\u5ea6\u53d1\u8fbe\u7684\u7535\u5546\u751f\u6001\u7cfb\u7edf\uff08\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\u5b58\u5728\u591a\u65b9\u9762\u7684\u7ade\u4e89\uff0c\u4e0d\u4ec5\u9650\u4e8e\u4ef7\u683c\u7ade\u4e89\uff09\uff0c&nbsp;\u4e2d\u56fd\u6d88\u8d39\u8005\u66f4\u5f3a\u8c03\u975e\u4ef7\u683c\u5c5e\u6027\uff0c\u5305\u62ec\u8d28\u91cf\u3001\u4fbf\u5229\u7a0b\u5ea6\u3001\u4f53\u9a8c\u3001\u54c1\u724c\u559c\u7231\u5ea6\u548c\u5fe0\u8bda\u5ea6&nbsp;\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4ea7\u54c1\u521b\u65b0\uff0c\u53e6\u5916\u4e24\u4e2a\u589e\u957f\u7b56\u7565\u662f\u5168\u65b9\u4f4d\u5ba2\u6237\u4f53\u9a8c\u548c\u5e02\u573a\u6269\u5f20\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/14b902c7d949a08c336abde0755f58c3.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p><strong>\u670d\u88c5\u96f6\u552e\u4f9d\u7136\u662f\u4e00\u95e8\u6d41\u91cf\u7684\u751f\u610f\uff0c\u63a8\u52a8\u8425\u6536\u589e\u957f\u7684\u4e24\u5927\u52a8\u529b\u662f\u6d41\u91cf\u589e\u957f\u3001\u8f6c\u5316\u7387\u63d0\u9ad8\u3002&nbsp;<\/strong>\u8fd9\u91cc\u7684\u6d41\u91cf\u5305\u62ec\u95e8\u5e97\u5ba2\u6d41\u91cf\u3001\u7535\u5546\u7f51\u7ad9\u7684\u6d41\u91cf\u3002\u5176\u4e2d\u7535\u5546\u5e26\u6765\u4e86\u66f4\u9ad8\u7684\u5ba2\u5355\u4ef7\u3002&nbsp;<strong>\u7ebf\u4e0b\u76f4\u8425\u95e8\u5e97\u8425\u6536\u589e\u957f\u6700\u4e3b\u8981\u6765\u81ea\u4e8e\u5168\u7403\u6301\u7eed\u5f00\u5e97\u5e26\u6765\u7684\u7ebf\u4e0b\u6d41\u91cf&nbsp;<\/strong>\u3002DTC\u8425\u6536\u5219\u4e3b\u8981\u6765\u81ea\u4e8e\u5728\u5404\u56fd\u7535\u5546\u6e20\u9053\u7684\u5f00\u62d3\u548c\u9ad8\u901f\u589e\u957f\u3002\u6539\u8fdb\u7528\u6237\u4f53\u9a8c\u548c\u6269\u5f20\u5e02\u573a\u81ea\u7136\u5c31\u6210\u4e3a\u4e86\u62c9\u52a8\u8425\u6536\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<p>\u518d\u4ed4\u7ec6\u6316\u6398Lululemon\u7684\u8425\u9500\u73a9\u6cd5\uff0c\u5c31\u4f1a\u53d1\u73b0\u5b83\u5176\u5b9e\u4e0e\u5e02\u9762\u4e0a\u5927\u90e8\u5206\u4f01\u4e1a\u7684\u8425\u9500\u601d\u8def\u6b63\u597d\u76f8\u53cd\u3002\u5927\u5bb6\u6240\u719f\u77e5\u7684\u589e\u957f\u6a21\u578b\u662f\u89e6\u8fbe\u7528\u6237\u3001\u6fc0\u6d3b\u7528\u6237\u3001\u7528\u6237\u7559\u5b58\uff0c\u6700\u7ec8\u5b9e\u73b0\u6301\u7eed\u589e\u957f\u53d8\u73b0\uff1b\u4f7f\u7528AARRR\u6a21\u578b\u65f6\uff0c\u9996\u5148\u5173\u6ce8\u7684\u662f\u62c9\u65b0\u73af\u8282\uff0c\u8fd9\u4e5f\u662f\u5927\u90e8\u5206\u54c1\u724c\u505a\u7528\u6237\u8fd0\u8425\u7684\u4e3b\u8981\u53d1\u529b\u73af\u8282\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u5728Lululemon\u7684\u8425\u9500\u6a21\u5f0f\u4e2d\uff0c\u62c9\u65b0\u5e76\u4e0d\u662f\u91cd\u8981\u7684\u4e00\u73af\uff0c\u4ed6\u4eec\u66f4\u6ce8\u91cd\u7684\u73af\u8282\u662f\u7528\u6237\u7559\u5b58\uff0c\u4e5f\u5c31\u662fAARRR\u6a21\u578b\u4e2d\u7684\u7b2c\u4e09\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u8425\u9500\u601d\u8def\u53c8\u88ab\u79f0\u4e3a\u300cRARRA\u589e\u957f\u6a21\u578b\u300d\uff0c\u662f\u7531\u4f69\u8482\u548c\u5e15\u666e\u4e24\u4e2a\u56fd\u5916\u5b66\u8005\u4f18\u5316AARRR\u4e4b\u540e\u5f97\u6765\u7684\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u201c\u7559\u5b58\u7387\u624d\u662f\u53cd\u6620\u7528\u6237\u771f\u6b63\u4ef7\u503c\u7684\u6307\u6807\u201d\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2a7ba49fde4dd92bde183dd5a1221861.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p>\u7559\u5b58\u7387\u6700\u771f\u5b9e\u5730\u53cd\u6620\u4e86\u7528\u6237\u589e\u957f\uff0c\u6240\u4ee5\u5728RARRA\u589e\u957f\u6a21\u578b\u4e2d\uff0c\u7528\u6237\u7559\u5b58\u662f\u6700\u9700\u8981\u88ab\u5173\u6ce8\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48Lululemon\u5177\u4f53\u662f\u600e\u4e48\u505a\u7684\u5462\uff1f<\/p>\n\n\n\n<p><strong>Lululemon\u901a\u8fc7\u5206\u6563\u5728\u4e16\u754c\u5404\u5730\u7684\u5f62\u8c61\u5927\u4f7f\uff0c\u7cbe\u51c6\u5b9a\u4f4d\u5468\u8fb9\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u3002&nbsp;<\/strong>\u4e0e\u670d\u88c5\u884c\u4e1a\u4f20\u7edf\u7684\u6295\u653e\u5e7f\u544a\u3001\u9080\u8bf7\u660e\u661f\u4ee3\u8a00\u7684\u8425\u9500\u65b9\u5f0f\u4e0d\u540c\uff0c\u516c\u53f8\u5728\u5168\u7403\u62e5\u6709\u5343\u4f59\u4f4d\u5f62\u8c61\u5927\u4f7f\uff0c\u5305\u62ec\u5168\u7403\u5927\u4f7f\u4e0e\u793e\u533a\u5927\u4f7f\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5f62\u8c61\u5927\u4f7f\u5927\u591a\u662f\u8fd0\u52a8\u5458\u3001\u745c\u4f3d\u58eb\u3001\u57f9\u8bad\u5e08\u3001\u97f3\u4e50\u5bb6\u7b49\uff0c\u4ed6\u4eec\u7684\u751f\u6d3b\u65b9\u5f0f\u632f\u594b\u4eba\u5fc3\uff0c\u5177\u6709\u7ebf\u4e0b\u7684\u53e3\u7891\u548c\u793e\u7fa4\u5f71\u54cd\u529b\uff0c\u4e3a\u516c\u53f8\u5e26\u6765\u4e86\u5927\u91cf\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u3002\u901a\u8fc7\u54c1\u724c\u5927\u4f7f\u7684\u4eba\u8109\u548c\u793e\u4ea4\u5708\u5b50\uff0cLululemon\u627e\u5230\u4e86\u4e00\u4e2a\u6781\u4e3a\u4f4e\u6210\u672c\u548c\u9ad8\u6548\u7684\u5f71\u54cd\u529b\u6e20\u9053\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u793e\u533a\u7684\u5efa\u7acb\u65b9\u9762\uff0c\u5f62\u8c61\u5927\u4f7f\u4e3a\u95e8\u5e97\u8bbe\u8ba1\u4ee5\u53ca\u6253\u9020\u793e\u533a\u7684\u65b9\u5f0f\u63d0\u4f9b\u4fe1\u606f\u548c\u610f\u89c1\u00a0<\/li><li>\u6d3b\u52a8\u65b9\u9762\uff0c\u5f62\u8c61\u5927\u4f7f\u5728\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u95e8\u5e97\u53ca\u7684\u793e\u533a\u4e2d\u5f00\u5c55\u6d3b\u52a8\u5e76\u6388\u8bfe\u00a0<\/li><li>\u4ea7\u54c1\u65b9\u9762\uff0c\u5f62\u8c61\u5927\u4f7f\u4ee3\u8868\u6d88\u8d39\u8005\u4e3a\u516c\u53f8\u63d0\u4f9b\u91cd\u8981\u7684\u53cd\u9988\uff0c\u5e76\u5c31\u4ea7\u54c1\u7cfb\u5217\u8fdb\u884c<em>\u5408\u4f5c<\/em><\/li><\/ul>\n\n\n\n<p>Lululemon&nbsp;\u548c\u745c\u4f3d\u3001Nike\u548c\u8dd1\u6b65\u3001Under&nbsp;A&nbsp;rmour&nbsp;\u548c\u6a44\u6984\u7403\uff0c\u8fd9\u51e0\u4e2a\u54c1\u724c\u7684\u53d1\u8ff9\u90fd\u79bb\u4e0d\u5f00\u8fd0&nbsp;\u52a8\u7684\u5927\u300e\u52bf\u300f\u3002&nbsp;<strong>\u5728\u501f\u52bf\u7684\u8fc7\u7a0b\u4e2d\uff0cLululemon\u4e5f\u5728\u9020\u52bf\uff0c\u79ef\u6781\u63a8\u52a8\u745c\u4f3d\u548c\u8fd0\u52a8\u751f\u6d3b\u65b9\u5f0f\u7684\u5168\u7403\u5316\u3002<\/strong><\/p>\n\n\n\n<p>Lululemon\u57fa\u4e8e\u5e97\u94fa\u5f00\u5c55\u793e\u7fa4\u6d3b\u52a8\uff0c\u5305\u542b\u5e97\u5185\u548c\u5e97\u5916\u4e24\u79cd\u5f62\u5f0f\u3002\u793e\u7fa4\u6d3b\u52a8\u4f1a\u9080\u8bf7\u54c1\u724c\u5927\u4f7f\u8fdb\u884c\u5206\u4eab\uff0c\u4f46\u4e0d\u5c40\u9650\u4e8e\u54c1\u724c\u5927\u4f7f\u3002\u6b64\u5916\u4e5f\u4f1a\u5728\u6237\u5916\u53d1\u8d77\u5927\u578b\u54c1\u724c\u6d3b\u52a8\u3002\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\u4f1a\u6709\u4e0d\u540c\u7684\u4e3b\u9898\u6d3b\u52a8\uff0c\u6bd4\u5982\u4f26\u6566\u7684\u70ed\u6c57\u8282\uff0c\u6e29\u54e5\u534e\u768410K\u8dd1\u7b49\uff0c\u5317\u4eac\u7684\u201c\u5fc3\u5c55\u4e2d\u56fd\u201d\u745c\u4f3d\u6d3b\u52a8\uff0c\u6df1\u5733\u7684\u590f\u65e5\u4e50\u6311\u8d5b\uff0c\u6bcf\u573a\u90fd\u662f\u793e\u533a\u4f19\u4f34\u3001\u745c\u4f3d\u548c\u8fd0\u52a8\u7231\u597d\u8005\u7684\u5927\u578b\u805a\u4f1a\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6d3b\u52a8\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u5ba3\u626c\u5065\u5eb7\u8fd0\u52a8\u751f\u6d3b\u7684\u7406\u5ff5\uff0c\u4e0d\u4ee5\u201c\u5e26\u8d27\u201d\u4e3a\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u57282009\u5e74\uff0c\u53d7\u5230\u56fd\u9645\u91d1\u878d\u5371\u673a\u7684\u5f71\u54cd\uff0c\u5e93\u5b58\u79ef\u538b\uff0clululemon\u5f00\u59cb\u5e03\u5c40DTC\u6e20\u9053\u540e\uff0c\u9500\u91cf\u8282\u8282\u6500\u5347\u3002\u968f\u7740\u4e92\u8054\u7f51\u666e\u53ca\u548c\u75ab\u60c5\u7684\u53d1\u5c55\uff0cDTC\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u663e\uff0c2020\u5e74\uff0cLululemon DTC\u6e20\u9053\u6536\u5165\u5360\u6bd452%\u3002DTC\u6a21\u5f0f\u5254\u9664\u4e86\u201c\u4e2d\u95f4\u5546\u201d\u73af\u8282\uff0c\u7531\u516c\u53f8\u76f4\u63a5\u9762\u5411\u7ec8\u7aef\u6d88\u8d39\u8005\uff0c\u52a0\u5f3a\u4e86Lululemon\u5bf9\u7ec8\u7aef\u4ea7\u54c1\u7684\u5b9a\u4ef7\u80fd\u529b\uff0c\u540c\u65f6\u4e3aLululemon\u72ec\u7279\u7684\u793e\u7fa4\u8425\u9500\u521b\u9020\u4e86\u9002\u5b9c\u7684\u73af\u5883\u3002<\/p>\n\n\n\n<p><strong>\u5728\u672a\u6765\u7684\u51e0\u5e74\u5185\uff0c\u7535\u5546\u6e20\u9053\u7684\u6536\u5165\u589e\u901f\u5c06\u660e\u663e\u5feb\u4e8e\u7ebf\u4e0b\u5546\u5e97\u4e1a\u52a1\uff0c\u7ebf\u4e0a\u5360\u6bd4\u4f1a\u8fdb\u4e00\u6b65\u63d0\u5347\u3002&nbsp;<\/strong>\u7535\u5b50\u5546\u52a1\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u8d2d\u7269\u7075\u6d3b\u6027\uff0c\u8fd9\u6709\u76ca\u4e8e\u4f18\u5316\u54c1\u724c\u5f62\u8c61\u3001\u6269\u5927\u5ba2\u6237\u57fa\u7840\u3002\u7ebf\u4e0a\u6e20\u9053\u652f\u6301\u7f51\u4e0a\u4e0b\u5355+\u5230\u5b9e\u4f53\u5e97\u53d6\u8d27\u7684\u5f62\u5f0f\uff0c\u5927\u7ea6\u670920%\u7684\u7f51\u4e0a\u4e0b\u5355\u7528\u6237\u5728\u7ebf\u4e0b\u95e8\u5e97\u53d6\u5355\u65f6\u4f1a\u8fdb\u884c\u989d\u5916\u7684\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p><strong>\u7535\u5546\u6e20\u9053\u4e5f\u6709\u5229\u4e8e\u62d3\u5c55\u56fd\u9645\u5e02\u573a\uff0c\u6210\u4e3aLululemon\u56fd\u9645\u5316\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002&nbsp;<\/strong>\u7531\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u7535\u5546\u4e1a\u52a1\u76f8\u8f83\u5176\u4ed6\u5e02\u573a\u53d1\u5c55\u6210\u719f\uff0c\u516c\u53f8\u5bf9\u4e2d\u56fd\u7684\u4e1a\u52a1\u89c4\u5212\u66f4\u591a\u5730\u805a\u7126\u5728\u7ebf\u4e0a\u30022016\u5e74\u5728\u4e2d\u56fd\u6b63\u5f0f\u5f00\u8bbe\u5b9e\u4f53\u5e97\u4e4b\u524d\uff0cLululemon\u5c31\u5f00\u59cb\u8bd5\u6c34\u7535\u5546\u30022015\u5e7411\u6708Lululemon\u5929\u732b\u5b98\u65b9\u65d7\u8230\u5e97\u5f00\u5f20\uff0c2018\u5e74\u53c8\u8fdb\u9a7b<em>\u5fae\u4fe1<\/em>\u5546\u57ce\u3002\u9664\u7b2c\u4e09\u65b9\u5e73\u53f0\u5916\uff0cLululemon\u4e5f\u5f00\u8bbe\u4e86\u54c1\u724c\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u5f00\u59cb\u5e03\u5c40\u79c1\u57df\u3002<\/p>\n\n\n\n<p><strong>\u548c\u7535\u5546\u6e20\u9053\u914d\u5408\uff0cLululemon\u79ef\u6781\u5229\u7528\u7ebf\u4e0a\u6e20\u9053\u63a8\u4ecb\u6269\u5927\u54c1\u724c\u77e5\u540d\u5ea6\u3002&nbsp;<\/strong>\u7531\u4e8e\u8fd0\u52a8\u54c1\u7c7b\u6d88\u8d39\u7684\u65e5\u5e38\u5316\u548c\u6d88\u8d39\u8005\u7684\u5782\u76f4\u6027\uff0cLululemon\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u7b56\u7565\u66f4\u504f\u5411\u957f\u671f\u5bfc\u5411\u7684\u5185\u5bb9\u8425\u9500\uff0c\u8f83\u5c11\u91c7\u7528\u6295\u653e\u578b\u7b56\u7565\u3002Lululemon\u7684\u5185\u5bb9\u4e3b\u8981\u6709UGC\u3001PGC\u3001BGC\u4e09\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>BGC\uff08\u54c1\u724c\u751f\u4ea7\u5185\u5bb9\uff09\u4e3b\u8981\u6709\u4ea7\u54c1\u4ecb\u7ecd\u3001\u521b\u610f\u77ed\u7247\u3001\u745c\u4f3d\u548c\u5065\u8eab\u79d1\u666e\u3001\u793e\u7fa4\u6545\u4e8b\u7b49\u3002&nbsp;<\/li><li>PGC\u4e3b\u8981\u4e3a\u4e13\u4e1a\u610f\u89c1\u9886\u8896\u751f\u4ea7\u7684\u5185\u5bb9\uff0c\u4ee5\u4e2d\u56fd\u533a\u4e3e\u4f8b\uff0clululemon\u5728\u793e\u4ea4\u5a92\u4f53\uff0c\u5982\u5fae\u535a\u3001<em>\u5fae\u4fe1<\/em>\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u4e0a\u5bfb\u627e\u8fd0\u52a8\u9886\u57dfKOL\u8fdb\u884c<em>\u5408\u4f5c<\/em>\uff0c\u5f71\u54cd\u5065\u8eab\u5782\u76f4\u4eba\u7fa4\uff0c\u8fdb\u884c\u54c1\u724c\u6559\u80b2\u548c\u79cd\u8349\u3002&nbsp;<\/li><li>UGC\u4e5f\u5c31\u662f\u7528\u6237\u751f\u4ea7\u5185\u5bb9\uff0cLululemon\u901a\u8fc7\u7edf\u4e00\u8bdd\u9898\u7684\u65b9\u5f0f\uff0c\u5f52\u96c6\u4e86\u7f51\u7edc\u58f0\u91cf\u3002\u6bd4\u5982\u5728Instagram\u548c\u7ebf\u4e0b\u6d3b\u52a8\u4e2dLululemon\u7edf\u4e00\u4f7f\u7528#thesweatlife\u7684\u6807\u7b7e\u8bdd\u9898\uff0c\u5f15\u5bfc\u7528\u6237\u5728\u8fd0\u52a8\u4e4b\u540e\u53d1\u5e16\uff0c\u8fdb\u884c\u793e\u4ea4\u66dd\u5149\u3002&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>\/&nbsp;<\/strong>\u7ebf\u4e0b\u591a\u5143\u96f6\u552e\u7aef\uff0c\u4fdd\u8bc1\u8de8\u57ce\u5e02\u548c\u5168\u7403\u5316\u7a33\u6b65\u6269\u5f20<\/p>\n\n\n\n<p>\u7ebf\u4e0b\u4e1a\u52a1\u516c\u53f8\u575a\u6301\u5782\u76f4\u6e20\u9053\u6218\u7565\uff0c\u5728\u6269\u5f20\u95e8\u5e97\u6570\u91cf\u4e0e\u9762\u79ef\u7684\u540c\u65f6\u7ef4\u6301\u576a\u6548\u7684\u7a33\u6b65\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u7edd\u5927\u591a\u6570\u7684\u95e8\u5e97\u4e3a\u76f4\u8425\u95e8\u5e97\uff0c\u4fbf\u4e8e\u516c\u53f8\u5bf9\u95e8\u5e97\u7684\u7075\u6d3b\u8c03\u63a7\u548c\u7ba1\u7406\uff0c\u516c\u53f8\u80fd\u591f\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\u5e76\u4f20\u9012\u54c1\u724c\u7406\u5ff5\uff0c\u8fd9\u5bf9\u54c1\u724c\u5f62\u8c61\u7684\u5efa\u7acb\u5927\u6709\u88e8\u76ca\u3002\u4e00\u65b9\u9762\uff0cLululemon\u4ea7\u54c1\u5b9a\u4f4d\u9ad8\u7aef\uff0c\u9700\u8981\u501f\u52a9\u76f4\u8425\u6a21\u5f0f\u52a0\u5f3a\u5bf9\u4ea7\u54c1\u4ef7\u683c\u7684\u638c\u63a7\uff0c\u907f\u514d\u6279\u53d1\u5546\u6298\u6263\u5dee\u5f02\u5bf9\u54c1\u724c\u5f62\u8c61\u7684\u5f71\u54cd\u3002\u53e6\u4e00\u65b9\u9762\uff0cLululemon\u72ec\u7279\u7684\u793e\u7fa4\u8425\u9500\u6a21\u5f0f\u9700\u8981\u8ba9\u95e8\u5e97\u6210\u4e3aLululemon\u4e0e\u7528\u6237\u6c9f\u901a\u7406\u5ff5\u3001\u6c9f\u901a\u751f\u6d3b\u7684\u573a\u6240\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u5356\u8d27\u7684\u573a\u666f\u3002<\/p>\n\n\n\n<p><strong>\u4f53\u9a8c\u5f0f\u5546\u5e97\uff1a\u4f53\u9a8c\u5f0f+\u793e\u4ea4\u5f0f\u8d2d\u7269\u6a21\u5f0f\uff0c\u5efa\u7acb\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u8fde\u63a5\u3002&nbsp;<\/strong>2019\u5e74\u516c\u53f8\u4e8e\u829d\u52a0\u54e5\u6797\u80af\u516c\u56ed\u3001\u660e\u5c3c\u963f\u6ce2\u5229\u65af\u7f8e\u56fd\u8d2d\u7269\u4e2d\u5fc3\u9644\u8fd1\u9996\u6b21\u5f00\u8bbe\u4f53\u9a8c\u5f0f\u5546\u5e97\u3002\u8fd9\u4e9b\u4f53\u9a8c\u5e97\u8bbe\u6709\u4e13\u95e8\u7684\u5de5\u4f5c\u5ba4\u3001\u66f4\u8863\u5ba4\u3001\u4f11\u95f2\u533a\uff0c\u4ee5\u4fbf\u5f00\u5c55\u5404\u79cd\u6d3b\u52a8\u4e0e\u793e\u4ea4\u3002\u4ea7\u54c1\u7684\u4f53\u9a8c\u5f0f\u8425\u9500\u3001\u4e0e\u5ba2\u6237\u7684\u9891\u7e41\u4ea4\u4e92\u5e26\u6765\u4e86\u521b\u65b0\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5728\u5438\u5f15\u65b0\u5ba2\u4eba\u7684\u540c\u65f6\uff0c\u8fd8\u5927\u5927\u63d0\u9ad8\u4e86\u4ed6\u4eec\u5bf9\u4e8e\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<p><strong>\u5b63\u8282\u6027\u5546\u5e97\uff1a\u6709\u6548\u8fbe\u6210\u65b0\u5e02\u573a\u7684\u9a8c\u8bc1\u3001\u65b0\u5ba2\u6237\u7684\u83b7\u53d6\u3002&nbsp;<\/strong>\u622a\u6b622020\u5e74\uff0cLululemon\u5f00\u8bbe\u8d85\u8fc7100\u5bb6\u5b63\u8282\u6027\u95e8\u5e97\uff0c\u8fd9\u4e9b\u5546\u5e97\u80fd\u591f\u5411\u65b0\u5e02\u573a\u7684\u5ba2\u4eba\u4ecb\u7ecdLululemon\u54c1\u724c\u5e76\u8fdb\u884c\u66f4\u591a\u7684\u4e92\u52a8\uff0c\u5e76\u4f7f\u5f97\u516c\u53f8\u80fd\u4ee5\u975e\u5e38\u4f4e\u7684\u6210\u672c\u53bb\u8861\u91cf\u4e00\u4e2a\u65b0\u5e02\u573a\u3002\u5982\u679c\u6761\u4ef6\u5408\u9002\u5219\u8f6c\u53d8\u4e3a\u5168\u529f\u80fd\u5546\u5e97\uff0c\u4ece\u800c\u4ee5\u4f4e\u98ce\u9669\u7684\u65b9\u5f0f\u8fdb\u884c\u95e8\u5e97\u7684\u6269\u5f20\uff1b\u5982\u679c\u6761\u4ef6\u4e0d\u5408\u9002\uff0c\u516c\u53f8\u53ef\u80fd\u4e0d\u4f1a\u7ee7\u7eed\u7ef4\u6301\u8be5\u5546\u5e97\uff0c\u4f46\u4ed6\u4eec\u4ecd\u7136\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\u83b7\u53d6\u5230\u4e86\u65b0\u5ba2\u4eba\uff0c\u5e76\u4fdd\u6301\u4e0e\u4ed6\u4eec\u7684\u5173\u7cfb\uff0c\u8fd9\u4e9b\u5ba2\u4eba\u53ef\u4ee5\u901a\u8fc7\u7f51\u7edc\u8d2d\u7269\u7684\u65b9\u5f0f\u7ee7\u7eed\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/b89adc9bd934469de0d01867c047e5de.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p>\u9664\u4e86\u96f6\u552e\u4e4b\u5916\uff0c\u516c\u53f8\u4fdd\u7559\u6279\u53d1\u5206\u9500\u6e20\u9053\uff0c\u534f\u52a9\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u516c\u53f8\u4fdd\u7559\u9ad8\u7ea7\u745c\u4f3d\u5de5\u4f5c\u5ba4\u3001\u5065\u8eab\u4ff1\u4e50\u90e8\u548c\u5065\u8eab\u4e2d\u5fc3\u7b49\u4f18\u8d28\u6279\u53d1\u573a\u6240\uff0c\u4e3a\u4ed6\u4eec\u7684\u6838\u5fc3\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u53e6\u4e00\u79cd\u65b9\u4fbf\u7684\u5206\u9500\u6e20\u9053\u3002\u4f46\u4ed6\u4eec\u5e76\u4e0d\u6253\u7b97\u8ba9\u6279\u53d1\u6210\u4e3a\u6574\u4f53\u9500\u552e\u7684\u91cd\u8981\u8d21\u732e\u8005\uff0c\u800c\u4e3b\u8981\u662f\u5229\u7528\u8be5\u6e20\u9053\u6765\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<p><strong>\/&nbsp;<\/strong>\u5c0f\u7ed3<\/p>\n\n\n\n<p>Lululemon&nbsp;\u53ef\u8c13\u662f\u793e\u7fa4\u8425\u9500\u7684\u9f3b\u7956\uff0c\u5a92\u4f53\u66fe\u628a\u7c89\u4e1d\u5bf9Lululemon\u7684\u72c2\u70ed\u7231\u597d\u6bd4\u55bb\u4e3a\u90aa\u6559\u5f0f\u7684(Cult-like)\u3002&nbsp;<strong>\u901a\u8fc7\u7cbe\u51c6\u5b9a\u4f4d\u3001\u6f5c\u79fb\u9ed8\u5316\u7684\u793e\u7fa4\u8425\u9500\u5851\u9020\u54c1\u724c\u4ef7\u503c&nbsp;\uff0c&nbsp;\u4f20\u64ad\u54c1\u724c\u7406\u5ff5\uff0c\u52a0\u6df1\u4e86\u7528\u6237\u5bf9lululemon\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u4ee5\u7ebf\u4e0a\u7ebf\u4e0b\u65e0\u7f1d\u8854\u63a5\u7684\u5168\u6e20\u9053\u8fd0\u8425\u521b\u9020\u9ad8\u54c1\u8d28\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u91cd\u89c6\u56fd\u9645\u6269\u5f20\uff0c\u4f7f\u54c1\u724c\u5728\u5168\u7403\u8303\u56f4\u5185\u88ab\u6b63\u786e\u7684\u4eba\u542c\u5230\u5e76\u7406\u89e3\u3002&nbsp;<\/strong>\u8fd9\u4e00\u8425\u9500\u65b9\u5f0f\u540c\u6837\u9002\u7528\u4e8e\u9ad8\u6bdb\u5229\u3001\u9ad8\u590d\u8d2d\u7387\u3001\u6613\u4f20\u64ad\u3001\u6613\u5f62\u6210\u54c1\u724c\u8ba4\u540c\u611f\u7684\u5176\u5b83\u54c1\u7c7b\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>&#8211; 03&nbsp;&#8211;<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7ec4\u7ec7\u589e\u957f\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u7ec4\u7ec7\u7ba1\u7406\u770b\u4f3c\u6ca1\u6709\u4ea7\u54c1\u548c\u8425\u9500\u7b56\u7565\u91cd\u8981\uff0c\u4f46\u662f\u7ec4\u7ec7\u7684\u5065\u5eb7\u589e\u957f\u624d\u80fd\u9a71\u52a8\u4e1a\u52a1\u5065\u5eb7\u589e\u957f\u3002\u5f88\u591a\u96f6\u552e\u54c1\u724c\u4e00\u65e6\u505a\u5927\uff0c\u90fd\u4f1a\u9762\u5bf9\u4e00\u4e2a\u5931\u63a7\u7684\u7ec8\u7aef\uff0c\u800cLululemon\u5728\u4e8c\u5341\u591a\u5e74\u7684\u6269\u5f20\u4e2d\uff0c\u59cb\u7ec8\u80fd\u5c06\u76f4\u8425\u95e8\u5e97\u7684\u670d\u52a1\u4f53\u9a8c\u7ef4\u6301\u5728\u9ad8\u6c34\u51c6\u3002Lululemon\u7a76\u7adf\u662f\u5982\u4f55\u505a\u5230\u8de8\u57ce\u5e02\u3001\u8de8\u6587\u5316\u7684\u7ec4\u7ec7\u589e\u957f\uff1f\u5982\u4f55\u517c\u987e\u96f6\u552e\u7ec8\u7aef\u6d3b\u529b\u548c\u4f01\u4e1a\u6807\u51c6\u5316\uff1f<\/p>\n\n\n\n<p><strong>\/&nbsp;<\/strong>\u300e\u4ee5\u4eba\u4e3a\u672c\u300f\u6307\u5bfc\u4f01\u4e1a\u53d1\u5c55<\/p>\n\n\n\n<p>\u770b\u770blululemon\u7684\u4f01\u4e1a\u7684\u613f\u666f\u548c\u4f7f\u547d\uff0c\u4f1a\u53d1\u73b0\u8fd9\u662f\u4e00\u4e2a\u6781\u5ea6\u5173\u6ce8\u300e\u4eba\u7684\u53d1\u5c55\u300f\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>\u613f\u666f\uff1a\u5f15\u9886\u4e16\u754c\u4ece\u5e73\u51e1\u8d70\u5411\u4f1f\u5927\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u4f7f\u547d\uff1a\u901a\u8fc7\u4ea7\u54c1\u4e3a\u4eba\u7c7b\u521b\u9020\u9769\u65b0\u6027\u7684\u4f53\u9a8c\uff0c\u8ba9\u751f\u6d3b\u66f4\u5e78\u798f\u3001\u5065\u5eb7\u548c\u6b22\u4e50\u3002<\/strong><\/p>\n\n\n\n<p>2020\u5e74\uff0cLululemon\u63d0\u51fa\u4e86\u201c\u5f71\u54cd\u529b\u8ba1\u5212\u201d\uff0c\u5305\u542b\u4e09\u5927\u652f\u67f1\uff1a\u4ee5\u4eba\u4e3a\u672c\u3001\u5065\u5eb7\u53d1\u5c55\u548c\u73af\u5883\u53cb\u597d\u3002\u5176\u4e2d\uff0cLululemon\u627f\u8bfa\uff1a\u6211\u4eec\u4e3a\u5458\u5de5\u521b\u9020\u516c\u6b63\u3001\u5305\u5bb9\u4e14\u4fc3\u8fdb\u6210\u957f\u7684\u73af\u5883\uff0c\u5e2e\u52a9\u4ed6\u4eec\u53d6\u5f97\u6210\u5c31\u3002<\/p>\n\n\n\n<p>\u5728\u54c1\u724c\u521b\u7acb\u4e4b\u521d\uff0cChip Wilson\u5c31\u5c06\u5bfc\u8d2d\u5b9a\u4f4d\u4e3a\u201c\u6559\u80b2\u5bb6\u201d\u800c\u975e\u201c\u552e\u8d27\u5458\u201d\uff0c\u5e76\u8ba4\u4e3a\u4ea7\u54c1\u6559\u80b2\u5bb6\u662fLululemon\u8425\u9500\u4e2d\u6700\u4e3a\u91cd\u8981\u7684\u89d2\u8272\uff0cLululemon\u901a\u8fc7\u4ea7\u54c1\u6559\u80b2\u5bb6\u5411\u6d88\u8d39\u8005\u6765\u5206\u4eab\u54c1\u724c\u6587\u5316\u548c\u6545\u4e8b\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/3ef464e4ed265e4d2902acd4715a4442.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p>Sales\/\u5e97\u5458\u7684\u89d2\u8272\uff0c\u5728\u65b0\u96f6\u552e\u65f6\u4ee3\u9010\u6e10\u8fdb\u5316\u3002\u6bd4\u5982\u7f8e\u5986\u54c1\u724cBA\u505a\u535a\u4e3b\uff0cApple\u7684expert\uff0c\u661f\u5df4\u514b\u7684\u4f19\u4f34\u3002\u8fd9\u4e9b\u8fdb\u5316\u4e0d\u4ec5\u4ec5\u662f\u6362\u4e86\u4e00\u4e2a\u79f0\u547c\u90a3\u4e48\u7b80\u5355\uff0c\u7ec8\u7aef\u7684\u5458\u5de5\u7684\u4ef7\u503c\u5f80\u5f80\u6bd4\u60f3\u8c61\u4e2d\u66f4\u5f3a\u5927\u3002<\/p>\n\n\n\n<p><strong>\/&nbsp;<\/strong>\u5438\u5f15\u529b\u6cd5\u5219\u62db\u8058Super Girl\u6559\u80b2\u5bb6<\/p>\n\n\n\n<p>Lululemon&nbsp;\u575a\u4fe1\uff0c\u6d88\u8d39\u8005\u662f\u4ec0\u4e48\u6837\uff0c\u5c31\u5f97\u96c7\u4f63\u4ec0\u4e48\u6837\u7684\u5458\u5de5\u3002&nbsp;<strong>\u53ea\u6709\u9ad8\u7d20\u8d28\u7684Super Girl\u6559\u80b2\u5bb6\u624d\u80fd\u670d\u52a1\u597dSuper Girl\u6d88\u8d39\u8005\u627e\u5230\u81ea\u5df1\u9700\u8981\u7684\u4ea7\u54c1\u3002<\/strong><\/p>\n\n\n\n<p>\u4f46\u662f\u53d7\u9ad8\u7b49\u6559\u80b2\u3001\u9ad8\u7d20\u8d28\uff0c\u70ed\u7231\u8fd0\u52a8\u7684Super Girls\u5019\u9009\u4eba\u975e\u5e38\u96be\u901a\u8fc7\u4f20\u7edf\u7684\u62db\u8058\u6e20\u9053\u548c\u4eba\u529b\u8d44\u6e90\u90a3\u4e00\u5957\u8001\u529e\u6cd5\u6765\u62db\u52df\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5Wilson\u53e6\u8f9f\u8e4a\u5f84\uff0c\u60f3\u5230\u4e86\u4e00\u4e2a\u529e\u6cd5\uff0c\u5c31\u662f\u8ba9\u6559\u80b2\u5bb6\u4eec\u8fc7\u597d\u81ea\u5df1\u7684\u751f\u6d3b\u5c31\u53ef\u4ee5\u4e86\u3002\u6bd4\u5982\u53bb\u793e\u533a\u91cc\u7684\u745c\u4f3d\u9986\u7ec3\u4e60\u745c\u4f3d\uff0c\u53c2\u52a0\u793e\u533a\u91cc\u7684\u8dd1\u56e2\u548c\u5404\u79cd\u4f53\u80b2\u6d3b\u52a8\u7b49\u7b49\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u81ea\u7136\u4f1a\u9047\u5230\u70ed\u7231\u7c7b\u4f3c\u751f\u6d3b\u65b9\u5f0f\u548c\u4ef7\u503c\u89c2\u7684\u4eba\uff0c\u5438\u5f15\u5979\u4eec\u52a0\u5165\u3002\u5c31\u6b64\u547d\u540d\u4e3aLululemon\u7684\u5438\u5f15\u529b\u6cd5\u5219\u3002<\/p>\n\n\n\n<p>Lululemon\u62db\u8058\u95e8\u5e97\u6559\u80b2\u5bb6\u7684\u65b9\u5f0f\u7279\u522b\u6709\u8da3\uff0c\u901a\u5e38\u662f\u7ea6\u6765\u4e00\u8d77\u4e0a\u4e00\u8282\u8bfe\uff0c\u5728\u8fd0\u52a8\u4e2d\u89c2\u5bdf\u9762\u8bd5\u8005\uff0c\u901a\u8fc7\u8fd0\u52a8\u4e2d\u7684\u4ea4\u6d41\u8bc6\u522b\u8fd9\u4e2a\u4eba\u662f\u5426Lululemon\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/1679548efb07743d6677f5e0a137072c.png\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p><strong>\/&nbsp;<\/strong>\u5408\u7406\u7684\u664b\u5347\u548c\u6fc0\u52b1\u7cfb\u7edf\u7559\u5b58\u9ad8\u8d28\u91cf\u4eba\u624d<\/p>\n\n\n\n<p>\u6240\u6709\u6559\u80b2\u5bb6\u90fd\u9700\u8981\u5de5\u4f5c\u6ee1\u4e00\u5b9a\u65f6\u95f4\uff0c\u5b8c\u6210\u5ba2\u4eba\u63a5\u5f85\u7684\u5de5\u4f5c\uff0c\u4f46\u53d1\u5c55\u4e0a\u53c8\u5206\u4e3a3\u4e2a\u65b9\u5411\uff0c\u6bcf\u4e2a\u65b9\u5411\u90fd\u4f1a\u67092-3\u4e2a\u6267\u884c\u8005\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9648\u5217\uff1a\u8d1f\u8d23\u95e8\u5e97\u9648\u5217\uff0c\u5982\u4e3b\u63a8\u65b0\u54c1\u6a71\u7a97\u66f4\u6362\uff0c\u95e8\u5e97\u89c6\u89c9\u66f4\u6362\u3002&nbsp;<\/li><li>\u793e\u533a\u6d3b\u52a8\uff1a&nbsp;\u8d1f\u8d23\u95e8\u5e97\u6bcf\u5468\u7684\u793e\u533a\u6d3b\u52a8\u7b56\u5212\u548c\u6267\u884c\uff0c\u5982\u53d1\u6398\u65b0\u7684\u8001\u5e08\u3001\u573a\u9986\u3001\u6d3b\u52a8\u6d77\u62a5\u6587\u6848\u3001\u5728\u95e8\u5e97\u544a\u77e5\u5ba2\u6237\u6d3b\u52a8\u7b49\u3002&nbsp;<\/li><li>\u95e8\u5e97\u8fd0\u8425\uff1a&nbsp;\u8d1f\u8d23\u548c\u95e8\u5e97\u4ea7\u54c1\u76f8\u5173\u7684\u5927\u90e8\u5206\u8fd0\u8425\uff0c\u5982\u65b0\u54c1\u7684\u57f9\u8bad\u3001\u6bcf\u5468\u6536\u8d27\u548c\u76d8\u70b9\u3001\u548c\u603b\u90e8\u540c\u6b65\u8981\u8d27\u9700\u6c42\u7b49\u7b49\u3002&nbsp;<\/li><\/ul>\n\n\n\n<p>Wilson\u5728\u54c1\u724c\u7684\u65e9\u671f\u5c31\u6709\u6df1\u523b\u7684\u4eba\u6027\u6d1e\u5bdf\uff0c\u5149\u9760\u613f\u666f\u548c\u70ed\u60c5\u662f\u6ca1\u6709\u529e\u6cd5\u957f\u671f\u7559\u4f4f\u5458\u5de5\u7684\uff0c\u6559\u80b2\u5bb6\u62ff\u7684\u7684\u662f\u65f6\u85aa\uff0c\u968f\u7740\u95e8\u5e97\u8fd9\u4e9bSuper Girls\u5de5\u4f5c3\u5e74\u5de6\u53f3\u540e\uff0c\u5a5a\u59fb\u3001\u623f\u8d37\u3001\u5b69\u5b50\u7684\u8d39\u7528\u53ea\u4f1a\u8d8a\u6765\u8d8a\u591a\u3002\u5982\u679c\u6ca1\u6709\u6fc0\u52b1\u673a\u5236\uff0c\u591a\u52b3\u591a\u5f97\uff0c\u6559\u80b2\u5bb6\u4f1a\u7f3a\u5c11\u5de5\u4f5c\u70ed\u60c5\u3002\u53e6\u4e00\u65b9\u9762\u5982\u679c\u4f01\u4e1a\u89c4\u6a21\u7684\u589e\u957f\u901f\u5ea6\u4e0d\u591f\uff0c\u4e0d\u80fd\u63d0\u4f9b\u8db3\u591f\u7684\u804c\u4f4d\u548c\u664b\u5347\u7a7a\u95f4\uff0c\u5458\u5de5\u6700\u540e\u53ea\u80fd\u4e00\u4e2a\u4e2a\u79bb\u5f00\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5Lululemon\u8bbe\u7f6e\u4e86\u4e00\u5957\u6fc0\u52b1\u673a\u5236\uff0c\u95e8\u5e97\u65b0\u5f00\u4e1a\u7b2c\u4e00\u5e74\u662f\u975e\u8003\u6838\u671f\u3002\u6b64\u540e\u6bcf\u5e74\u8c03\u6574\u4e00\u6b21\u95e8\u5e97\u8fd0\u8425\u76ee\u6807\uff0c\u7ec6\u5206\u5230\u6bcf\u4e2a\u6708\/\u6bcf\u5929\u7684\u8425\u6536\u76ee\u6807\u3002\u76f8\u5bf9\u5e94\u7684\u5c31\u6709\u4e86\u6708\u5ea6\u3001\u5b63\u5ea6\u3001\u5e74\u5ea6\u7684\u5956\u91d1\uff08\u4e0d\u540c\u533a\u57df\u6570\u503c\u6709\u5dee\u5f02\uff0c\u4ec5\u4f9b\u6982\u5ff5\u53c2\u8003\uff09\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u82e5\u76ee\u6807\u8fbe\u523080%\uff0c\u65f6\u85aa35-50\u5de6\u53f3\/h&nbsp;<\/li><li>\u82e5\u76ee\u6807\u8fbe\u5230100%\uff0c\u518d\u52a013\/h&nbsp;<\/li><li>&nbsp;\u82e5\u8fbe\u5230\u76ee\u6807120%\uff0c\u518d\u52a013\/h&nbsp;<\/li><\/ul>\n\n\n\n<p>\u603b\u90e8\u8fd8\u4f1a\u7ed9\u5404\u4e2a\u95e8\u5e97\u8bc4\u7ea7\u3002\u76ee\u6807\u8fbe\u6210\u65e2\u95e8\u5e97\u4f1a\u5347\u7ea7\uff0c\u914d\u8d27\u4f1a\u66f4\u9f50\u5168\u3002\u82e5\u95e8\u5e97\u65e0\u6cd5\u8fbe\u5230\u76ee\u6807\uff0c\u95e8\u5e97\u65e0\u6cd5\u5347\u7ea7\uff0c\u6b3e\u5f0f\u65e0\u6cd5\u66f4\u65b0\u3002\u7b49\u4e8e\u662f\u628a\u66f4\u591a\u66f4\u597d\u7684\u8d27\u914d\u9001\u5230\u8868\u73b0\u66f4\u826f\u597d\u7684\u95e8\u5e97\uff0c\u907f\u514d\u5e93\u5b58\u79ef\u538b\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u664b\u5347\u673a\u5236\uff0c\u5219\u662f\u5728\u5e74\u4e2d\u548c\u5e74\u7ec8\uff0c\u95e8\u5e97\u7ecf\u7406\u4f1a\u5bf9\u6240\u6709\u5458\u5de5\u8fdb\u884c\u8be6\u7ec6\u8bc4\u4f30\uff0c\u4ee5\u6b64\u5224\u65ad\u662f\u5426\u664b\u5347\u3002\u6839\u636e\u62db\u8058\u7f51\u7ad9\u6536\u96c6\u7684\u8d44\u6599\uff08\u6570\u503c\u4ec5\u4f9b\u53c2\u8003\uff09\uff0c4\u4e2a\u5c42\u7ea7\u7531\u9ad8\u5230\u4f4e\u7684\u85aa\u916c\u8303\u56f4\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u95e8\u5e97\u7ecf\u7406\uff1a30K+\/\u6708&nbsp;<\/li><li>&nbsp;\u95e8\u5e97\u526f\u7ecf\u7406\uff1a&nbsp;20K\u5de6\u53f3\/\u6708&nbsp;<\/li><li>&nbsp;\u56e2\u961f\u9886\u822a\u5bb6\uff1a&nbsp;10K-15K\/\u6708&nbsp;<\/li><li>&nbsp;\u4ea7\u54c1\u6559\u80b2\u5bb6\uff1a&nbsp;6-8K\/\u6708&nbsp;<\/li><\/ul>\n\n\n\n<p>\u5404\u5c42\u7ea7\u7684\u85aa\u916c\u8303\u56f4\u6bd4\u8d77\u5176\u4ed6\u670d\u88c5\u96f6\u552e\u95e8\u5e97\u5e97\u5458\u9ad8\uff0c\u800c\u4e14\u804c\u4f4d\u8d8a\u9ad8\u53ef\u4ee5\u62ff\u5230\u66f4\u591a\u7684\u5956\u91d1\uff0c\u95e8\u5e97\u7ecf\u7406\u62e5\u6709\u975e\u5e38\u9ad8\u7684\u6743\u9650\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u76ee\u6807\u5236\u5b9a\uff08Goal-setting\uff09\u7684SMART\u539f\u5219\u5728\u4eca\u5929\u5df2\u7ecf\u975e\u5e38\u6d41\u884c\u4e86\uff0c\u4f46\u8fd9\u4e9b\u5546\u4e1a\u7ba1\u7406\u7c7b\u7684\u77e5\u8bc6\u5728\u5f53\u65f6\u5e76\u4e0d\u53d1\u8fbe\u3002Wison\u5f88\u65e9\u5c31\u628a\u76ee\u6807\u5236\u5b9a\u878d\u5165\u8fdb\u56e2\u961f\u6587\u5316\u4e2d\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/ff0c1eaf2814d5987ea34abf5fec4b31.jpg\" alt=\"\u65b0\u77e5\u8fbe\u4eba, \u5e74\u516540\u4ebf\u7f8e\u5143\uff1a\u4e00\u6761\u745c\u4f3d\u88e4\u7684\u589e\u957f\u5386\u7a0b\"\/><\/figure><\/div>\n\n\n<p>\u4eceCEO\u5230\u6559\u80b2\u5bb6\uff0c\u6bcf\u4e00\u4e2a\u5458\u5de5\u90fd\u8981\u601d\u8003\u4e00\u7cfb\u5217\u5173\u4e8e\u672a\u6765\u4e24\u5e74\u3001\u4e94\u5e74\u3001\u5341\u5e74\u7684\u4eba\u751f\u3001\u804c\u4e1a\u548c\u5065\u5eb7\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u636eWilson\u56de\u5fc6\uff0cLululemon\u7684\u65e9\u671f\u5458\u5de5\u57f9\u8bad\uff0c\u5c31\u662f\u628a\u300a\u6210\u5c31\u5fc3\u7406\u5b66\uff08The Psychology of Achievement\uff09\u300b\u7684\u5f55\u97f3\u78c1\u5e26\u53d1\u7ed9\u5458\u5de5\u4eec\u542c\u3002\u5728\u65e9\u671f\u8fd8\u6ca1\u6709\u5f62\u6210\u81ea\u5df1\u7684\u4f01\u4e1a\u6587\u5316\u7684\u65f6\u5019\uff0cWilson\u4f7f\u7528\u7ecf\u5178\u7684\u5546\u4e1a\u7ba1\u7406\u4e66\u7c4d\u6765\u5feb\u901f\u63d0\u5347\u5458\u5de5\uff0c\u6bd4\u5982\u300a\u987e\u5ba2\u4e3a\u4ec0\u4e48\u4f1a\u8d2d\u4e70\uff08Why We Buy\uff09\u300b\u3001\u300a\u5f15\u7206\u70b9\uff08Tipping Point\uff09\u300b\u3001\u300a\u5c06\u5fc3\u6ce8\u5165\uff08Pour Your Heart Into It\uff09\u300b\u3001\u300a\u6770\u514b\u00b7\u97e6\u5c14\u5947\u81ea\u4f20\uff08Straight from The Gut\uff09\u300b\u3001\u300a\u57fa\u4e1a\u5e38\u9752\uff08Built to Last\uff09\u300b\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u4e2d\u671f\u5458\u5de5\u8fd8\u8981\u53c2\u52a0Landmark Forum\uff08\u4e00\u4e2a\u56fd\u9645\u77e5\u540d\u7684\u4eba\u751f\u89c4\u5212\u7c7b\u8bfe\u7a0b\uff09\uff0c\u540e\u671f\u6539\u9769\u4e3a\u975e\u5fc5\u987b\u6027\u8d28\uff0c\u9f13\u52b1\u5927\u5bb6\u901a\u8fc7\u4e0d\u540c\u7684\u65b9\u5f0f\u63d0\u5347\u81ea\u5df1\uff0c\u6bd4\u5982\u745c\u4f3d\u3001\u51a5\u60f3\u3001\u8bad\u7ec3\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u5173\u4e8e\u76ee\u6807\u7684\u7ba1\u7406\uff0c\u8fd8\u4f53\u73b0\u5728\u56e2\u961f\u5efa\u8bbe\u7684\u5404\u79cd\u7ec6\u8282\u4e0a\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\"><strong>&#8211; 04&nbsp;&#8211;<\/strong><\/h1>\n\n\n\n<h2 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