{"id":77987,"date":"2022-09-06T14:35:57","date_gmt":"2022-09-06T06:35:57","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=77987"},"modified":"2022-09-06T14:36:09","modified_gmt":"2022-09-06T06:36:09","slug":"%e4%bd%93%e9%aa%8c50-plg%e5%85%ac%e5%8f%b8%e7%9a%84%e4%ba%a7%e5%93%81%ef%bc%8c%e6%80%bb%e7%bb%9321%e4%b8%aa%e4%ba%a7%e5%93%81plg%e7%89%b9%e5%be%81%ef%bd%9c%e6%b7%b1%e6%80%9d%e5%9c%88","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/77987.html","title":{"rendered":"\u4f53\u9a8c50+ PLG\u516c\u53f8\u7684\u4ea7\u54c1\uff0c\u603b\u7ed321\u4e2a\u4ea7\u54c1PLG\u7279\u5f81\uff5c\u6df1\u601d\u5708"},"content":{"rendered":"\n<p>\u4eca\u5929\u7ed9\u5927\u5bb6\u5e26\u6765\u4e00\u7bc7\u7ffb\u8bd1\u7684\u5e72\u8d27\u6587\u7ae0\uff0c\u6765\u81eaProductLed.\u7684\u300aWe signed up for 50+ SaaS companies. Here are the best product-led growth examples. \u300b\uff0c\u4f5c\u8005\u662fGina Allman\uff0c\u5979\u5728\u4f53\u9a8c\u4e8650+ <span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/plg\" title=\"PLG\" target=\"_blank\">PLG<\/a><\/span>\u516c\u53f8\u7684\u4ea7\u54c1\u540e\uff0c\u603b\u7ed3\u4e8621\u4e2a\u5171\u540c\u7684\u7279\u6027\uff0c\u5e76\u5728\u6bcf\u4e2a\u7279\u6027\u540e\u90fd\u9644\u6709\u76f8\u5e94\u7684\u6848\u4f8b\uff0c\u6765\u5e2e\u52a9\u8bfb\u8005\u66f4\u597d\u5730\u7406\u89e3\u3002<\/p>\n\n\n\n<p>\u8fd9\u7bc7\u6587\u7ae0\u5bf9\u4e8e\u6b63\u5728\u6216\u51c6\u5907\u505aPLG\u589e\u957f\u7b56\u7565\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u662f\u975e\u5e38\u597d\u7684\u53c2\u8003\u624b\u518c\uff0c\u5e2e\u52a9\u5927\u5bb6\u9488\u5bf9\u6027\u5730\u627e\u5230\u9002\u5408\u81ea\u5df1\u4ea7\u54c1\u7684PLG\u7279\u6027\uff0c\u5efa\u8bae\u4fdd\u5b58\u6536\u85cf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5bfc\u8bed<\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u8fd921\u4e2a\u7279\u6027\u548c\u5bf9\u5e94\u7684\u6848\u4f8b\u4ea7\u54c1\u5206\u522b\u662f\u4ec0\u4e48\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Extensive Resource Library (Appcues)<\/li><li>Enhance Virality (Airtable)<\/li><li>Appeal to Users\u2019 Goals (Crunchbase)<\/li><li>No Email Verification Walls (Shopify)<\/li><li>Show a Transparent Pricing Model (DooFinder)<\/li><li>Complimentary Products (Cazoo)<\/li><li>A Tight Feedback Loop (Zapier)<\/li><li>Describing \u201cThe Why\u201d(Oyster)<\/li><li>Deliver an instantaneous \u201cAha!\u201d Moment (Typeform)<\/li><li>Frictionless Sign-Up Experience (CloudApp)<\/li><li>The Right Kind of Friction (Twilio)<\/li><li>A Helpful Empty State (Heap)<\/li><li>Action-Focused Product Tours (Zendesk)<\/li><li>User Segmentation (Pendo)<\/li><li>Rapid Prototyping (WebPageTest)<\/li><li>Personalized User Onboarding (MongoDB)<\/li><li>Free Solutions for User Painpoints (DigitalOcean)<\/li><li>Being Human (Basecamp)<\/li><li>A Reverse Trial in The Sign-up (Trello)<\/li><li>Recurrence of Value (Miro)<\/li><li>Showcase Social Proof (Notion)<\/li><\/ol>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u5171\u540c\u7279\u6027<\/h1>\n\n\n\n<p>1. \u4e30\u5bcc\u7684\u8d44\u6e90\u5e93\uff08Extensive Resource Library\uff09<\/p>\n\n\n\n<p>\u7528\u6237\u5728\u4f7f\u7528\u590d\u6742\u4ea7\u54c1\u65f6\uff0c\u5f88\u81ea\u7136\u4f1a\u9047\u5230\u5404\u79cd\u5404\u6837\u7684\u963b\u788d\u3002\u9884\u6d4b\u8fd9\u4e9b\u5173\u952e\u5361\u70b9\uff0c\u9632\u6b62\u7528\u6237\u56e0\u4e3a\u53d7\u963b\u800c\u653e\u5f03\u4f7f\u7528\u662fPLG\u4ea7\u54c1\u5f88\u91cd\u8981\u7684\u6838\u5fc3\u3002\u8fd9\u65f6\u5019\uff0c\u4e00\u4e2a\u4e30\u5bcc\u7684\u8d44\u6e90\u5e93\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u5feb\u901f\u89e3\u51b3\u95ee\u9898\uff0c\u53d1\u73b0\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aAppcues<\/strong><\/p>\n\n\n\n<p>Appcues\u662f\u4e00\u4e2a\u5e2e\u52a9\u4f18\u5316\u65b0\u7528\u6237onboarding\u6d41\u7a0b\u548c\u4f53\u9a8c\u7684\u5de5\u5177\uff0c\u540c\u65f6\u652f\u6301\u684c\u9762\u548c\u79fb\u52a8\u7aef\u5e94\u7528\u7684\u5206\u6790\u548c\u53cd\u9988\u80fd\u529b\u3002\u8fd9\u6837\u4e00\u6b3e\u4ea7\u54c1\u5929\u7136\u9700\u8981\u5f88\u591a\u529f\u80fd\uff0c\u4f7f\u5f97\u80fd\u591f\u9002\u5e94\u5404\u5f0f\u5404\u6837\u4e0d\u540c\u5e94\u7528\u7684\u9700\u6c42\u3002Appcues\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e30\u5bcc\u7684\u8d44\u6e90\u5e93\uff0c\u91cc\u9762\u5305\u542b\u4e86\u6df1\u523b\u6d1e\u5bdf\u7684\u535a\u5ba2\u5185\u5bb9\u3001\u6848\u4f8b\u7814\u7a76\u3001\u4ea7\u54c1\u4f7f\u7528\u6559\u7a0b\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a\u7b49\u8d44\u6e90\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355778.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u589e\u5f3a\u75c5\u6bd2\u8425\u9500\uff08Enhance Virality\uff09<\/h2>\n\n\n\n<p>\u63d0\u9ad8\u4ea7\u54c1\u7c98\u6027\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f\u8ba9\u4f60\u7684\u56e2\u961f\u5c3d\u53ef\u80fd\u7b80\u5355\u5730\u52a0\u5165\u4f7f\u7528\u4ea7\u54c1\uff0c\u5e76\u5c3d\u5feb\u5f97\u5230\u516c\u53f8\u7684\u8ba4\u53ef\u3002\u75c5\u6bd2\u5f0f\u4f20\u64ad\u53ef\u4ee5\u5206\u4e3a5\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Network Effect\uff08\u7f51\u7edc\u6548\u5e94\uff09\uff1a\u4f60\u7684\u7528\u6237\u505a\u4e86\u8ba9\u5176\u4ed6\u4eba\u4f7f\u7528\u4ea7\u54c1\u7684\u5927\u90e8\u5206\u5de5\u4f5c\uff0c\u56e0\u4e3a\u5b83\u6539\u8fdb\u4e86\u4ea7\u54c1\u3002\u8fd9\u53ef\u4ee5\u662f\u516c\u53f8\u5185\u90e8\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u516c\u53f8\u95f4\u7684\uff0c\u6bd4\u5982Slack\u548cLinkedIn\u3002<\/li><li>Value Virality\uff08\u4ef7\u503c\u578b\uff09\uff1a\u7528\u6237\u901a\u8fc7\u4f60\u7684\u4ea7\u54c1\u4e3a\u5176\u4ed6\u7528\u6237\u63d0\u4f9b\u4ef7\u503c\uff0c\u6bd4\u5982\uff1aDocusign\uff08\u4e00\u4e2a\u7535\u5b50\u5408\u540c\u7b7e\u7f72\u5de5\u5177\uff09<\/li><li>Exposure Vitality\uff08\u66dd\u5149\u578b\uff09\uff1a\u7528\u6237\u613f\u610f\u70ab\u8000\u4f60\u7684\u4ea7\u54c1\uff0c\u56e0\u4e3a\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u770b\u8d77\u6765\u66f4\u597d\uff0c\u901a\u5e38\u662f\u793e\u4f1a\u6216\u8005\u5730\u4f4d\u7684\u8bc1\u660e\u3002<\/li><li>Invites&amp;Referrals\uff08\u9080\u8bf7\u548c\u63a8\u8350\uff09\uff1a\u7528\u6237\u56e0\u4e3a\u5206\u4eab\u4f60\u7684\u4ea7\u54c1\u800c\u83b7\u5f97\u5956\u52b1\u3002<\/li><li>Word of Mouth\uff08\u53e3\u53e3\u76f8\u4f20\uff09\uff1a\u56e0\u4e3a\u4f60\u7684\u4ea7\u54c1\u548c\u54c1\u724c\u5f88\u68d2\uff0c\u5f15\u53d1\u7528\u6237\u8c08\u8bba\u548c\u53e3\u53e3\u76f8\u4f20\u3002<\/li><\/ol>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aAirtable<\/strong><\/p>\n\n\n\n<p>Airtable\u662f\u4e00\u4e2a\u5728\u7ebf\u7c7b\u4f3cExcel\u7684\u7535\u5b50\u8868\u683c\uff0c\u5b83\u53ef\u4ee5\u8bbf\u95ee\u5e94\u7528\u7a0b\u5e8f\uff0c\u7ee7\u627f\u6570\u636e\uff0c\u5e76\u6839\u636e\u7528\u6237\u89d2\u8272\u6743\u9650\u7684\u533a\u522b\u63d0\u4f9b\u4e0d\u540c\u7684\u89c6\u56fe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355854.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u6ce8\u518c\u9875\u9762\u8f93\u5165\u540d\u5b57\u548c\u5bc6\u7801\u540e\uff0cAirtable\u4f1a\u5f15\u5bfc\u7528\u6237\u589e\u52a0\u56e2\u961f\u6210\u5458\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355829.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u4e00\u7b80\u5355\u7684\u6b65\u9aa4\uff0c\u5c31\u53ef\u4ee5\u4ea7\u751f\u591a\u7c73\u8bfa\u9aa8\u724c\u6548\u5e94\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9f13\u52b1\u56e2\u961f\u4f7f\u7528\uff1aAirtable\u660e\u767d\u5982\u679c\u80fd\u5f97\u5230\u516c\u53f8\u4e2d\u4e0d\u6b62\u4e00\u4e2a\u6210\u5458\u7684\u652f\u6301\uff0c\u8fd9\u4e2a\u516c\u53f8\u5c31\u66f4\u5bb9\u6613\u6301\u7eed\u4f7f\u7528\u5b83\u3002<\/li><li>\u52a8\u673a\uff1a\u901a\u8fc7\u63a8\u8350\uff0c\u7528\u6237\u53ef\u4ee5\u5f97\u523010\u7f8e\u5143\u7684\u62b5\u6263\u989d\u5ea6\u3002<\/li><\/ul>\n\n\n\n<p>\u5c06\u9080\u8bf7\u6210\u5458\u8fd9\u4e00\u884c\u52a8\u653e\u5230Onboarding\u7684\u4e0a\u624b\u6d41\u7a0b\u4e2d\u662f\u5341\u5206\u5de7\u5999\u7684\uff0cDropbox\u7b49\u7b49\u4ea7\u54c1\u4e5f\u90fd\u5728\u4f7f\u7528\u8fd9\u4e00\u62db\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u8fce\u5408\u7528\u6237\u7684\u76ee\u6807\uff08Appeal to Users\u2019 Goals\uff09<\/h2>\n\n\n\n<p>\u4ee5\u76ee\u6807\u4e3a\u5bfc\u5411\u7684\u65b0\u4ea7\u54c1\u4f1a\u4fc3\u4f7f\u7528\u6237\u91c7\u53d6\u7b26\u5408\u4ed6\u4eec\u76ee\u6807\u7684\u5177\u4f53\u884c\u52a8\uff0c\u5e76\u66f4\u5feb\u5730\u5411\u4ed6\u4eec\u5c55\u793a\u4ea7\u54c1\u7684\u4ef7\u503c\u3002\u8fd9\u79cd\u7279\u70b9\u975e\u5e38\u5bb9\u6613\u8868\u73b0\u51fa\u6765\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aCrunchbase<\/strong><\/p>\n\n\n\n<p>Crunchbase\u662f\u4e00\u4e2a\u63d0\u4f9b\u4e0a\u5e02\u516c\u53f8\u548c\u79c1\u8425\u516c\u53f8\u76f8\u5173\u4fe1\u606f\u7684\u5e73\u53f0\uff0c\u5b83\u7684\u72ec\u7279\u4e4b\u5904\u5728\u4e8e\u8bc6\u522b\u51fa\u6709\u6f5c\u529b<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u7684\u7b97\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355825.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ece\u7b2c\u4e00\u4e2a\u89e6\u70b9\u6765\u770b\uff0c\u6ce8\u518c\u6d41\u7a0b\u5341\u5206\u7b80\u5355\uff0c\u53ea\u9700\u8981\u8f93\u5165\u90ae\u7bb1\u548c\u5bc6\u7801\u3002\u4f46\u662f\u7d27\u63a5\u7740\u6700\u68d2\u7684\u90e8\u5206\u6765\u4e86\uff0c\u5b83\u4f1a\u95ee\u4f60\u5982\u4f55\u4f7f\u7528\u8fd9\u4e2a\u5de5\u5177\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355813.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728\u5b8c\u6210\u56de\u7b54\u540e\uff0c\u4f60\u5c31\u53ef\u4ee5\u770b\u5230\u4e00\u4e2a\u4e13\u95e8\u5b9a\u5236\u7684\u516c\u53f8\u5217\u8868\uff0c\u4e0a\u9762\u5217\u51fa\u4e86\u4f60\u53ef\u80fd\u611f\u5174\u8da3\u7684\u516c\u53f8\uff0c\u8fd9\u6709\u52a9\u4e8e\u5feb\u901f\u5c55\u73b0\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355844.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>4. \u65e0\u9700\u90ae\u7bb1\u9a8c\u8bc1\uff08No Email Verification Walls\uff09<\/p>\n\n\n\n<p>\u90ae\u7bb1\u9a8c\u8bc1\u662fPLG\u589e\u957f\u7684\u4e00\u4e2a\u963b\u788d\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u7f51\u7ad9\u4e0a\u7684\u4f18\u5316\u6210\u4e3a\u4ea7\u54c1\u9a71\u52a8\u7684\u4f7c\u4f7c\u8005\uff0c\u4f46\u662f\u5f53\u4f60\u50cf\u9500\u552e\u9a71\u52a8\u7684\u516c\u53f8\u90a3\u6837\u9891\u7e41\u53d1\u9001\u5783\u573e\u90ae\u4ef6\u65f6\uff0c\u6240\u6709\u8fd9\u4e9b\u7f51\u7ad9\u4e0a\u4ea7\u54c1\u9a71\u52a8\u5e26\u6765\u7684\u597d\u611f\u90fd\u4f1a\u70df\u6d88\u4e91\u6563\u3002\u6839\u636e\u6570\u636e\u8868\u660e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>30\uff5e50%\u7684\u7528\u6237\u6ca1\u6709\u9a8c\u8bc1\u4ed6\u4eec\u7684\u90ae\u7bb1\u3002<\/li><li>\u90ae\u7bb1\u9a8c\u8bc1\u662f\u8f6c\u5316\u7387\u7684\u6740\u624b\u3002<\/li><\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u516c\u53f8\u6765\u8bf4\uff0c\u53d6\u6d88\u90ae\u7bb1\u9a8c\u8bc1\u53ef\u4ee5\u5728\u77ed\u77ed\u51e0\u5468\u5185\u63d0\u9ad820%\u7684MRR\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aShopify<\/strong><\/p>\n\n\n\n<p>Shopify\u662f\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u5e73\u53f0\uff0c\u5546\u5bb6\u53ef\u4ee5\u5728\u8fd9\u91cc\u9500\u552e\u4ed6\u4eec\u7684\u5546\u54c1\u3002Shopify\u7684\u6574\u4e2aOnboarding\u6d41\u7a0b\u5341\u5206\u7b80\u5355\u5feb\u6377\uff0c\u7528\u6237\u6240\u6709\u8981\u505a\u7684\u4ec5\u4ec5\u53ea\u662f\u8f93\u5165\u90ae\u7bb1\u548c\u5bc6\u7801\uff0c\u7136\u540e\u5c31\u53ef\u4ee5\u914d\u7f6e\u5546\u5e97\u6765\u6323\u94b1\u4e86\u3002\u6700\u68d2\u7684\u90e8\u5206\u5c31\u662f\u4ed6\u4eec\u4e0d\u9700\u8981\u9a8c\u8bc1\u90ae\u7bb1\u6765\u5f00\u59cb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355893.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u62e5\u6709230\u4e07\u65e5\u6d3b\u7528\u6237\u7684Shopify\u53ef\u4ee5\u65e0\u9700\u90ae\u7bb1\u9a8c\u8bc1\u5373\u53ef\u6ce8\u518c\uff0c\u90a3\u4e48\u4f60\u7684\u4ea7\u54c1\u4e5f\u540c\u6837\u53ef\u4ee5\u3002<\/p>\n\n\n\n<p>5. \u5c55\u793a\u900f\u660e\u7684\u5b9a\u4ef7\uff08Show Transparent Pricing\uff09<\/p>\n\n\n\n<p>\u5982\u679c\u7528\u6237\u4e0d\u5f97\u4e0d\u56db\u5904\u5bfb\u627e\u4ef7\u683c\uff0c\u90a3\u4f60\u7684\u4ea7\u54c1\u5c31\u9762\u4e34\u7528\u6237\u6d41\u5931\u7684\u98ce\u9669\u3002\u4ef7\u683c\u5e94\u8be5\u8ba9\u7528\u6237\u5f88\u5bb9\u6613\u5730\u627e\u5230\uff0c\u800c\u4e14\u7528\u6237\u53ef\u4ee5\u5f88\u6e05\u695a\u5730\u77e5\u9053\u6bcf\u4e2a\u4ef7\u683c\u5305\u542b\u4e86\u4ec0\u4e48\u6837\u7684\u529f\u80fd\uff0c\u7528\u6237\u4e0d\u5e94\u8be5\u901a\u8fc7\u8be2\u95ee\u9500\u552e\u4eba\u5458\u624d\u80fd\u77e5\u9053\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aDooFinder<\/strong><\/p>\n\n\n\n<p>DooFinder\u662f\u4e00\u4e2a\u4e3a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u63d0\u4f9b\u641c\u7d22\u5f15\u64ce\u670d\u52a1\u7684\u5de5\u5177\uff0c\u5b83\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6765\u5e2e\u52a9\u7528\u6237\u627e\u5230\u60f3\u8981\u7684\u5546\u54c1\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5b83\u7684\u4ef7\u683c\u9875\u9762\u5c31\u5728\u5bfc\u822a\u680f\u4e2d\uff0c\u7528\u6237\u53ef\u4ee5\u5f88\u6e05\u6670\u5730\u770b\u5230\u4e0d\u540c\u7684\u4ef7\u683c\u5957\u9910\uff0c\u4e0a\u9762\u6e05\u6670\u5730\u5217\u51fa\u4e86\u4e0d\u540c\u7684\u4ef7\u683c\u548c\u5bf9\u5e94\u7684\u529f\u80fd\u5217\u8868\uff0c\u540c\u65f6\u8fd8\u6807\u6ce8\u4e86\u6700\u53d7\u6b22\u8fce\u7684\u4ef7\u683c\u5957\u9910\uff0c\u8fd9\u6709\u52a9\u4e8e\u7528\u6237\u786e\u5b9a\u6700\u9002\u5408\u4ed6\u4eec\u9700\u6c42\u7684\u5957\u9910\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355833.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u914d\u5957\u4ea7\u54c1\uff08Complementary Products\uff09<\/h2>\n\n\n\n<p>\u914d\u5957\u4ea7\u54c1\uff08\u53c8\u79f0\u4e3a\u65b0\u4ea7\u54c1\uff09\u80fd\u591f\u9884\u89c1\u65b0\u7528\u6237\u7684\u75db\u70b9\uff0c\u5e76\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\uff0c\u65b9\u4fbf\u7528\u6237\u7ed3\u5408\u4e3b\u8981\u4ea7\u54c1\u6765\u53d1\u6325\u4f18\u52bf\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aCazoo<\/strong><\/p>\n\n\n\n<p>\u57282018\u5e74\uff0cCazoo\u4f5c\u4e3a\u4e00\u4e2a\u4e8c\u624b\u8f66\u7f51\u7ad9\u98a0\u8986\u4e86\u82f1\u56fd\u548c\u6b27\u6d32\u7684\u6c7d\u8f66\u884c\u4e1a\u3002\u7528\u6237\u5728\u5bb6\u4e2d\u5373\u53ef\u641c\u7d22\u5e76\u8d2d\u4e70\u4e00\u8f86\u4e8c\u624b\u8f66\uff0c\u5e76\u4e14Cazoo\u8fd8\u63d0\u4f9b\u9001\u8d27\u5230\u5bb6\u7684\u670d\u52a1\uff0c\u6bcf\u8f86\u8f66\u90fd\u67097\u5929\u7684\u9000\u6b3e\u4fdd\u8bc1\u548c12\u4e2a\u6708\u7684\u4fdd\u4fee\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355979.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u867d\u7136\u82b1\u66f4\u5c11\u7684\u94b1\u4e70\u5230\u4e00\u8f86\u597d\u4e8c\u624b\u8f66\u7684\u60f3\u6cd5\u662f\u4e00\u4e2a\u5f88\u68d2\u7684\u72ec\u7acb\u4ea7\u54c1\uff0c\u4f46Cazoo\u770b\u5230\u4e86\u521b\u9020\u4e00\u4e2a\u914d\u5957\u4ea7\u54c1\u7684\u673a\u4f1a\uff0c\u6765\u89e3\u51b3\u7528\u6237\u8d2d\u4e70\u6c7d\u8f66\u8fc7\u7a0b\u4e2d\u7684\u75db\u70b9\u3002\u5927\u591a\u6570\u4eba\u559c\u6b22\u5728\u4e70\u65b0\u8f66\u4e4b\u524d\u5148\u628a\u65e7\u8f66\u5356\u6389\uff0c\u4f46\u662f\u5982\u679c\u4f60\u7684\u8f66\u4e0d\u80fd\u7528\u4e86\u5462\uff1fCazoo\u60f3\u5230\u4e86\u4e0e\u4e4b\u914d\u5957\u7684\u4ea7\u54c1\uff1a\u65e7\u8f66\u7f6e\u6362\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355974.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4ed6\u4eec\u7684\u65e7\u8f66\u7f6e\u6362\u670d\u52a1\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u51fa\u552e\u6216\u8005\u62a5\u5e9f\u65e7\u8f66\u7684\u5730\u65b9\uff0c\u800c\u4e14\u53ef\u4ee5\u5373\u65f6\u7ed9\u51fa\u5bf9\u5e94\u7684\u4f30\u503c\uff0c\u7b80\u5355\u53c8\u5b9e\u7528\u3002\u540c\u65f6Cazoo\u8fd8\u6709\u670d\u52a1\u4e2d\u5fc3\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u6c7d\u8f66\u7ef4\u4fee\u548c\u6e05\u6d17\u7b49\u670d\u52a1\u3002\u8fd9\u4e24\u79cd\u4ea7\u54c1\u90fd\u5728\u540c\u4e00\u4e2a\u5e73\u53f0\u4e0a\u63d0\u4f9b\u5bf9\u5e94\u7684\u670d\u52a1\uff0c\u4ece\u800c\u7b80\u5316\u4e70\u548c\u5356\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355918.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u7d27\u5bc6\u7684\u53cd\u9988\u56de\u8def\uff08Tight Feedback Loop\uff09<\/h2>\n\n\n\n<p>\u7d27\u5bc6\u7684\u53cd\u9988\u56de\u8def\u662f\u6307\u4ece\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u4e2d\u83b7\u5f97\u53ef\u6267\u884c\u7684\u53cd\u9988\uff0c\u6765\u7406\u89e3\u5e76\u6539\u8fdb\u4ea7\u54c1\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4f60\u5fc5\u987b\u5c06\u7528\u6237\u5212\u5206\u4e3a\uff1a<\/p>\n\n\n\n<p>\u8fd9\u5c06\u5e2e\u52a9\u4f60\u89e3\u51b3\u6bcf\u4e2a\u7528\u6237\u7fa4\u4f53\u6469\u64e6\u3001\u4ea4\u6d41\u548c\u75db\u70b9\u7b49\u95ee\u9898\uff0c\u5e76\u5f97\u5230\u4ed6\u4eec\u7684\u53cd\u9988\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aZapier<\/strong><\/p>\n\n\n\n<p>Zapier\u662f\u4e00\u4e2a\u7528\u4e8e\u5e94\u7528\u7a0b\u5e8f\u4e4b\u95f4\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\u7684\u5de5\u5177\uff0c\u8be5\u5e73\u53f0\u96c6\u6210\u4e86\u8d85\u8fc74000+\u5e94\u7528\u7a0b\u5e8f\uff0c\u540c\u65f6\u652f\u6301\u65e0\u4ee3\u7801\u5b9e\u73b0\u591a\u6b65\u9aa4\u81ea\u52a8\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606355975.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u4e00\u770b\u4e0b\u9762\u8fd9\u5f20Zapier\u7684\u589e\u957f\u56fe\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360010.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u4f60\u66fe\u7ecf\u5c1d\u8bd5\u8fc7\u521b\u5efa\u4e00\u4e2a\u5ba2\u6237\u53cd\u9988\u56de\u8def\uff0c\u4f60\u5c31\u4f1a\u77e5\u9053\uff0c\u8981\u60f3\u5feb\u901f\u5f97\u5230\u4f60\u6240\u9700\u8981\u7684\u4e1c\u897f\u6765\u505a\u51fa\u6539\u53d8\u662f\u5f88\u56f0\u96be\u7684\u3002Zapier\u60f3\u51fa\u4e86\u5982\u4f55\u5728\u4ed6\u4eec\u7684\u4ea7\u54c1\u4e2d\u5efa\u7acb\u7d27\u5bc6\u7684\u53cd\u9988\u56de\u8def\uff0c\u4f7f\u5176\u9002\u5e94\u7528\u6237\u7684\u9700\u6c42\u3002\u4ed6\u4eec\u7684\u65b9\u6cd5\u662f\u901a\u8fc7\u5bf9\u5373\u5c06\u53d1\u5e03\u7684\u65b0\u529f\u80fd\u8fdb\u884c\u8c03\u7814\u6765\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u4eec\u4f1a\u628a\u53cd\u9988\u6570\u636e\u901a\u8fc7Zapier\u81ea\u8eab\u6765\u540c\u6b65\u5230Airtable\u7684\u4e00\u5f20\u8868\u5355\u4e0a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360017.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5f53\u8fd9\u5f20\u8868\u5355\u4e0a\u7684\u6570\u636e\u6ee1\u8db3\u7279\u5b9a\u6807\u51c6\u65f6\uff0c\u53c8\u4f1a\u88ab\u540c\u6b65\u5230\u53e6\u5916\u4e00\u5f20Airtable\u7684\u8868\u5355\u4e0a\uff0c\u5f62\u6210\u4e00\u4e2a\u4e2a\u4eba\u8bbf\u8c08\u5217\u8868\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0cZapier\u80fd\u591f\u53ca\u65f6\u6536\u5230\u7528\u6237\u7684\u53cd\u9988\uff0c\u4e3a\u5173\u952e\u7528\u6237\u6539\u8fdb\u76f8\u5e94\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360051.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u63cf\u8ff0\u201c\u4e3a\u4ec0\u4e48\u201d\uff08Describing \u201cThe Why\u201d\uff09<\/h2>\n\n\n\n<p>\u4ea7\u54c1\u56e2\u961f\u5f80\u5f80\u5bf9\u65b0\u529f\u80fd\u4f1a\u975e\u5e38\u5174\u594b\uff0c\u5374\u5fd8\u4e86\u544a\u8bc9\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u5bf9\u6b64\u611f\u5230\u5174\u594b\u3002\u5728\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u516c\u53f8\u4e2d\uff0c\u9700\u8981\u63cf\u8ff0\u597d\u4e3a\u4ec0\u4e48\u7528\u6237\u9700\u8981\u8fd9\u4e9b\u529f\u80fd\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u529f\u80fd\u5c06\u5982\u4f55\u89e3\u51b3\u7528\u6237\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aOyster<\/strong><\/p>\n\n\n\n<p>\u540e\u75ab\u60c5\u65f6\u4ee3\u7684\u62db\u8058\u8d8a\u6765\u8d8a\u591a\u6d89\u53ca\u5230\u8de8\u56fd\u7684\u4eba\u624d\u62db\u52df\uff0c\u8fd9\u52a0\u91cd\u4e86\u4eba\u529b\u8d44\u6e90\u90e8\u95e8\u5728\u786e\u4fdd\u9075\u5b88\u56fd\u9645\u5408\u540c\u548c\u52b3\u52a8\u6cd5\u65b9\u9762\u8d1f\u62c5\u3002Oyster\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5e2e\u52a9\u56fd\u9645\u6216\u672c\u5730\u65b0\u5458\u5de5\u5165\u804c\u81ea\u52a8\u5316\u6240\u9700\u4e00\u5207\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6765\u5e2e\u52a9\u7f8e\u56fd\u7684\u4e2d\u5c0f\u4f01\u4e1a\u5728\u540e\u75ab\u60c5\u65f6\u4ee3\u62db\u52df\u5168\u7403\u4eba\u624d\u3002<\/p>\n\n\n\n<p>\u5728\u7b80\u5355\u7684\u6ce8\u518c\u4e4b\u540e\uff0cOyster\u4f1a\u7ed9\u7528\u6237\u4e00\u4efd\u62db\u8058\u6e05\u5355\uff0c\u4e0a\u9762\u5305\u542b\u4e86\u65f6\u95f4\u7ebf\u548c\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u6b65\u9aa4\u662f\u5fc5\u8981\u7684\u8bf4\u660e\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u6bcf\u4e00\u6b65\u90fd\u6709\u5b8c\u6210\u8be5\u6b65\u9aa4\u6240\u8981\u91c7\u53d6\u7684\u884c\u52a8\u548c\u5b8c\u6210\u6240\u9700\u7684\u65f6\u95f4\u7ebf\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u6559\u80b2\u7528\u6237\u77e5\u6653\u5bf9\u5e94\u95ee\u9898\u7684\u539f\u56e0\uff0c\u8fd9\u662f\u5efa\u7acb\u4ea7\u54c1\u4e0e\u7528\u6237\u4e4b\u95f4\u4fe1\u4efb\u7684\u597d\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360068.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>9. \u77ac\u95f4\u7684\u201cAha\u201d\u65f6\u523b\uff08Instantaneous \u201cAha!\u201d Moment\uff09<\/p>\n\n\n\n<p>Aha\u65f6\u523b\u662f\u6307\u7528\u6237\u610f\u8bc6\u5230\u4ea7\u54c1\u4ef7\u503c\u7684\u795e\u5947\u65f6\u523b\uff0c\u8fd9\u5173\u7cfb\u5230\u628a\u666e\u901a\u7528\u6237\u53d8\u6210\u5fe0\u8bda\u7528\u6237\u3002\u8fd9\u662f\u56e2\u961f\u6240\u6709\u4eba\u8981\u52aa\u529b\u53bb\u6253\u9020\u7684\u65f6\u523b\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aTypeform<\/strong><\/p>\n\n\n\n<p>Typeform\u901a\u8fc7\u5b9a\u5236\u5316\u548c\u4e30\u5bcc\u591a\u5f69\u7684\u8868\u73b0\u5f62\u5f0f\u4f7f\u5f97\u8868\u5355\u53d8\u5f97\u66f4\u52a0\u6709\u8da3\uff0c\u8fd9\u6837\u505a\u7684\u76ee\u7684\u662f\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u7ed9\u51fa\u66f4\u8be6\u7ec6\u7684\u53cd\u9988\u548c\u63d0\u9ad8\u5b8c\u6210\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360120.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Onboarding\u7684\u6d41\u7a0b\u5e76\u4e0d\u53ea\u662f\u5355\u7eaf\u6ce8\u518c\u4f7f\u7528\u4ea7\u54c1\uff0c\u800c\u662f\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u521b\u9020\u4ea7\u54c1\u3002\u8ba9\u6211\u4eec\u4e00\u540c\u6765\u770b\u770bTypeform\u7684Onboarding\u8fc7\u7a0b\uff0c\u9996\u5148\u4f1a\u9700\u8981\u4f60\u8f93\u5165\u4e00\u4e9b\u57fa\u672c\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360155.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\u4f1a\u8ba9\u4f60\u9009\u62e9\u76f8\u5173\u884c\u4e1a\uff0c\u5b83\u6839\u636e\u4e0d\u540c\u884c\u4e1a\u6765\u7ed9\u51fa\u5b9a\u5236\u5316\u65b9\u6848\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360146.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u63a5\u7740\u4f60\u53ef\u4ee5\u9009\u62e9\u9700\u8981\u8be2\u95ee\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360128.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\u4f60\u53ef\u4ee5\u9009\u62e9\u95ee\u5377\u7684\u7528\u9014\u548c\u76f8\u5e94\u7684\u6a21\u7248\uff0c\u6574\u4e2a\u6d41\u7a0b\u53ea\u9700\u8981\u5927\u69822\u5206\u949f\u65f6\u95f4\uff0c\u4f60\u5c31\u53ef\u4ee5\u6765\u5230\u4e00\u4e2a\u4e2a\u6027\u5316\u7684\u4eea\u8868\u76d8\u548c\u5df2\u7ecf\u5b8c\u6210\u4e00\u534a\u7684\u8c03\u67e5\u95ee\u5377\u3002\u5728\u8fd9\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u6ca1\u6709\u6d89\u53ca\u5230\u8d39\u7528\uff0c\u6709\u7684\u662f\u53d1\u73b0\u4ef7\u503c\u548c\u5feb\u901f\u5f15\u5bfc\u7528\u6237\u5230\u8fbeAha\u65f6\u523b\u3002<\/p>\n\n\n\n<p>10. \u65e0\u963b\u529b\u7684\u6ce8\u518c\u4f53\u9a8c\uff08Frictionless Signup Experience\uff09<\/p>\n\n\n\n<p>\u6839\u636e\u7528\u6237\u57fa\u7840\u4e0d\u540c\uff0c\u9002\u5f53\u7684\u6ce8\u518c\u963b\u529b\u662f\u6709\u76ca\u7684\uff0c\u4f46\u5927\u591a\u6570\u4ea7\u54c1\u5c06\u53d7\u76ca\u4e8e\u66f4\u5c11\u7684\u6ce8\u518c\u963b\u529b\u3002\u5982\u679c\u4f60\u7684\u57fa\u7840\u7528\u6237\u9047\u5230\u592a\u591a\u6ce8\u518c\u963b\u529b\uff0c\u6f5c\u5728\u7528\u6237\u6d41\u5931\u7387\u5c31\u4f1a\u6bd4\u9884\u671f\u7684\u66f4\u5927\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aCloudApp<\/strong><\/p>\n\n\n\n<p>\u6709\u4e9b\u4eba\u4f1a\u66f4\u6ce8\u91cd\u89c6\u89c9\u65b9\u9762\u7684\u8868\u8fbe\uff0cCloudApp\u5c31\u4e3a\u8fd9\u6279\u4eba\u63d0\u4f9b\u81ea\u5236Gif\u3001\u5c4f\u5e55\u8bb0\u5f55\u548c\u56fe\u7247\u6ce8\u91ca\u7b49\u529f\u80fd\u6765\u5e2e\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u53c2\u4e0e\u4ea4\u6d41\u548c\u4f20\u9012\u60f3\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360167.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>CloudApp\u6574\u4e2a\u7684\u57fa\u672c\u6ce8\u518c\u6d41\u7a0b\u5f88\u7b80\u5355\uff0c\u4ece\u6ce8\u518c\u5230\u4e0b\u8f7d\u5e94\u7528\u7a0b\u5e8f\u5230\u4f53\u9a8c\u4ea7\u54c1\uff0c\u6574\u4e2a\u8fc7\u7a0b\u65e0\u7f1d\u8854\u63a5\uff0c\u800c\u4e14\u65e0\u9700\u90ae\u7bb1\u9a8c\u8bc1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360170.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>11. \u6b63\u786e\u7684\u963b\u529b\uff08The Right Kind Of Friction\uff09<\/p>\n\n\n\n<p>\u5f53\u4f60\u60f3\u5230Onboarding\u6d41\u7a0b\u65f6\uff0c\u901a\u5e38\u6765\u8bf4\u4f60\u4f1a\u60f3\u8981\u5c3d\u53ef\u80fd\u5c11\u7684\u963b\u529b\u3002\u4f46\u662f\u9002\u5f53\u7684\u963b\u529b\u5176\u5b9e\u662f\u6709\u76ca\u7684\uff0c\u4f60\u53ef\u4ee5\u6839\u636eDAD\u6846\u67b6\u4e2d\u7684\u4e09\u4e2a\u95ee\u9898\u6765\u786e\u5b9a\u9002\u5f53\u963b\u529b\u7684\u7c7b\u578b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u989d\u5916\u7684\u6b65\u9aa4\u662f\u5426\u80fd\u8ba9\u7528\u6237\u66f4\u5feb\u5730\u8ba4\u8bc6\u5230\u4ea7\u54c1\u4ef7\u503c\uff1f<\/li><li>\u5b83\u662f\u5426\u589e\u52a0\u4e86\u7528\u6237Onboarding\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff1f<\/li><li>\u5b83\u662f\u5426\u80fd\u53d6\u60a6\u7528\u6237\uff0c\u8ba9\u4ed6\u4eec\u5bf9\u4ea7\u54c1\u611f\u5230\u5174\u594b\uff1f<\/li><\/ul>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aTwilio<\/strong><\/p>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u77e5\u9053\u4e86\u9002\u5f53\u7684\u963b\u529b\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770bTwilio\u7684\u4f8b\u5b50\u3002\u5b83\u662f\u4e00\u4e2a\u53ef\u7f16\u7a0b\u7684\u4e91\u901a\u4fe1\u5e73\u53f0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u901a\u8fc7\u8bed\u97f3\u3001\u77ed\u4fe1\u6216\u7535\u5b50\u90ae\u4ef6\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u8fdb\u884c\u6709\u6548\u89e6\u8fbe\u6c9f\u901a\u3002Twilio\u6ce8\u518c\u65f6\u4e0d\u9700\u8981\u4fe1\u7528\u5361\uff0c\u56e0\u4e3a\u8fd9\u6b65\u9aa4\u4e0d\u4f1a\u8ba9\u7528\u6237\u66f4\u63a5\u8fd1\u4ed6\u4eec\u7684Aha\u65f6\u523b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360185.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4f46\u662f\u4ed6\u4eec\u4f1a\u95ee\u4e00\u4e9b\u9488\u5bf9\u6027\u7684\u95ee\u9898\uff0c\u5e76\u63d0\u4f9b\u5bf9\u5e94\u9009\u9879\u6765\u8ba9\u7528\u6237\u9009\u62e9\u3002\u8fd9\u4e00\u7cfb\u5217\u95ee\u9898\u4f1a\u5e26\u6765\u4e00\u5b9a\u7a0b\u5ea6\u7684\u963b\u529b\uff0c\u4f46\u6709\u52a9\u4e8e\u7ec6\u5206\u7528\u6237\u7fa4\u4f53\uff0c\u5e76\u7ed9\u5bf9\u5e94\u7fa4\u4f53\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ece\u800c\u5b9e\u73b0\u4ef7\u503c\u5730\u5feb\u901f\u4f20\u9012\uff0c\u8fd9\u662f\u4e00\u79cd\u6709\u76ee\u7684\u6027\u7684\u963b\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360227.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">12. \u6709\u5e2e\u52a9\u7684\u7a7a\u72b6\u6001\uff08A Helpful Empty State\uff09<\/h2>\n\n\n\n<p>\u5f53\u4e00\u4e2aSaaS\u4ea7\u54c1\u53d8\u5f97\u66f4\u590d\u6742\uff0c\u5e76\u4e14\u9700\u8981\u8fdb\u884c\u8bbe\u7f6e\u65f6\uff0c\u7528\u6237\u4f1a\u611f\u5230\u4e0d\u77e5\u6240\u63aa\u3002\u6709\u5e2e\u52a9\u7684\u7a7a\u72b6\u6001\u662f\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u6709\u610f\u4e49\u64cd\u4f5c\u7684\u597d\u65b9\u5f0f\uff0c\u7279\u522b\u662f\u5f53\u5b83\u4e0e\u5f15\u5bfc\u7528\u6237\u8fdb\u5165\u4e0b\u4e00\u6b65\u7684\u5e2e\u52a9\u5185\u5bb9\u76f8\u7ed3\u5408\u7684\u65f6\u5019\u3002\u8fd9\u80fd\u591f\u4f7f\u5f97\u4ea7\u54c1\u66f4\u52a0\u4e2a\u6027\u5316\uff0c\u5e2e\u52a9\u7528\u6237\u66f4\u5feb\u5b9e\u73b0\u6709\u610f\u4e49\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>PS\uff1a\u7a7a\u72b6\u6001\u662f\u6307\u5728Onboarding\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u7684\u9664\u4e3b\u6d41\u7a0b\u72b6\u6001\u53cd\u9988\u5916\u6ca1\u6709\u5176\u4ed6\u6570\u636e\u5c55\u793a\u7684\u72b6\u6001\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aHeap<\/strong><\/p>\n\n\n\n<p>Heap\u662f\u4e00\u4e2a\u6570\u5b57\u6d1e\u5bdf\u5206\u6790\u5e73\u53f0\uff0c\u5e2e\u52a9\u7528\u6237\u4e86\u89e3\u5ba2\u6237\u5982\u4f55\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u4f7f\u7528\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u7136\u540e\u5229\u7528\u6570\u636e\u79d1\u5b66\u7ed9\u51fa\u6700\u4f73\u7684\u6f5c\u5728\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360223.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u7531\u4e8e\u9700\u8981\u5b89\u88c5\u4ea7\u54c1\uff0cHeap\u5229\u7528\u8fd9\u4e00\u7a7a\u72b6\u6001\u9010\u6b65\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u6280\u672f\u96be\u5ea6\u6700\u9ad8\u7684\u90e8\u5206\u3002\u540c\u65f6\u5728\u6700\u53f3\u4fa7\u6709\u63d0\u4f9b\u989d\u5916\u7684\u5e2e\u52a9\u8d44\u6e90\u3002\u5728\u5b8c\u6210\u8fd9\u4e00\u6b65\u540e\uff0c\u7528\u6237\u5c31\u4f1a\u6765\u5230\u4e00\u4e2a\u5b9a\u5236\u5316\u7684\u4eea\u8868\u76d8\uff0c\u4e0a\u9762\u6709\u7740\u989d\u5916\u7684\u5f39\u7a97\u8bf4\u660e\u5982\u4f55\u4f7f\u7528\u8be5\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360259.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>13. \u4e13\u6ce8\u884c\u52a8\u7684\u4ea7\u54c1\u4e4b\u65c5\uff08Action-Focused Product Tours\uff09<\/p>\n\n\n\n<p>\u4ea7\u54c1\u4e4b\u65c5\u53ef\u80fd\u771f\u7684\u4f1a\u5f88\u65e0\u804a\uff0c\u4f46\u5f53\u5b83\u4e0e\u6709\u610f\u4e49\u7684\u884c\u52a8\u7ed3\u5408\u5728\u4e00\u8d77\u65f6\uff0c\u5c31\u4f1a\u4e3a\u7528\u6237\u53d1\u73b0\u4ef7\u503c\u5960\u5b9a\u57fa\u7840\uff0c\u8fd9\u80fd\u591f\u771f\u6b63\u6709\u6548\u5730\u5e2e\u52a9\u7528\u6237\u53d1\u73b0\u9ad8\u4ef7\u503c\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aZendesk<\/strong><\/p>\n\n\n\n<p>Zendesk\u6210\u7acb\u4e8e\u793e\u4ea4\u5a92\u4f53\u6b63\u5728\u53d1\u5c55\u58ee\u5927\u76842007\u5e74\uff0c\u5b83\u4e3b\u8981\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9Facebook\u3001Twitter\u548cTumblr\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u6295\u8bc9\u95ee\u9898\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360250.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Zendesk\u6709\u5f88\u591a\u6d3b\u52a8\u90e8\u4ef6\uff0c\u4e3a\u4e86\u786e\u4fdd\u65b0\u7528\u6237\u4e0d\u4f1a\u56e0\u4e3a\u529f\u80fd\u7e41\u591a\u800c\u4e0d\u77e5\u6240\u63aa\uff0cZendesk\u7279\u522b\u8bbe\u7f6e\u4e86\u4e00\u4e2a\u57fa\u4e8e\u884c\u52a8\u7684\u4ea7\u54c1\u4ecb\u7ecd\u6765\u544a\u8bc9\u7528\u6237\u6bcf\u4e2a\u529f\u80fd\u7684\u7279\u6027\u3002\u5728\u767b\u5f55\u4e4b\u540e\uff0c\u7528\u6237\u4f1a\u6765\u5230\u4e00\u4e2a\u4eea\u8868\u76d8\uff0c\u5de6\u4fa7\u663e\u793a\u4e86\u5bf9\u5e94\u529f\u80fd\u5217\u8868\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u6bcf\u4e2a\u529f\u80fd\u65f6\uff0c\u53ef\u4ee5\u770b\u5230\u4e00\u4e2a\u5f15\u5bfc\u4efb\u52a1\u6216\u8005\u89c6\u9891\u3002\u5f53\u7528\u6237\u5b8c\u6210\u6bcf\u4e2a\u90e8\u5206\u540e\uff0c\u5c31\u4f1a\u51fa\u73b0\u76f8\u5e94\u7684\u5b8c\u6210\u6807\u8bb0\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u7684\u4ea7\u54c1\u4e4b\u65c5\u5341\u5206\u9ad8\u6548\uff0c\u56e0\u4e3a\u5b83\u901a\u8fc7\u6559\u7528\u6237\u4f7f\u7528\u529f\u80fd\u6765\u5b8c\u6210\u5bf9\u5e94\u7684\u914d\u7f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360236.gif\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">14. \u7528\u6237\u5206\u7c7b\uff08User Segmentation\uff09<\/h2>\n\n\n\n<p>\u7edd\u5927\u591a\u6570\u4ea7\u54c1\u90fd\u6709\u8bb8\u591a\u529f\u80fd\u7279\u6027\uff0c\u4f46\u5927\u591a\u6570\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u53ef\u80fd\u53ea\u662f\u4e3a\u4e86\u5176\u4e2d\u7684\u4e00\u4e2a\u529f\u80fd\u7279\u6027\u3002\u7528\u6237\u5206\u7c7b\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u60f3\u8981\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u5e76\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u5165\u6b63\u786e\u7684\u6e20\u9053\uff0c\u6765\u5e2e\u52a9\u4ed6\u4eec\u770b\u5230\u4ea7\u54c1\u662f\u5982\u4f55\u6ee1\u8db3\u4ed6\u4eec\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aPendo<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u516c\u53f8\uff0c\u4f60\u5c31\u53ef\u80fd\u542c\u8bf4\u8fc7Pendo\u3002\u5b83\u662f\u4e00\u6b3e\u540c\u65f6\u9762\u5411\u5ba2\u6237\u548c\u5458\u5de5\u7684\u4ea7\u54c1\u5206\u6790\u5e94\u7528\uff0c\u8fd9\u4e9b\u6570\u636e\u5206\u6790\u5e2e\u52a9\u6539\u5584\u7528\u6237Onboarding\u548c\u4ea7\u54c1\u91c7\u7528\u6d41\u7a0b\uff0c\u5e2e\u52a9\u8f6f\u4ef6\u516c\u53f8\u5feb\u901f\u6709\u6548\u5730\u5f15\u5bfc\u7528\u6237\u83b7\u5f97\u4ea7\u54c1\u4ef7\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360281.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Pendo\u660e\u767d\u4ea7\u54c1\u4e0e\u7528\u6237\u4e92\u52a8\u7684\u65b9\u5f0f\u53d6\u51b3\u4e8e\u4ed6\u4eec\u6240\u89e3\u51b3\u7684\u95ee\u9898\u548c\u5bf9\u5e94\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u6240\u4ee5\u5f53\u7528\u6237\u6ce8\u518c\u65f6\uff0cPendo\u4f1a\u95ee\u7528\u6237\u9700\u6c42\uff0c\u5e76\u6839\u636e\u5bf9\u5e94\u7684\u9700\u6c42\u5f15\u5bfc\u7528\u6237\u5230\u76f8\u5173\u7684\u4fe1\u606f\u9875\u9762\uff0c\u4ece\u800c\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15. \u5feb\u901f\u539f\u578b\u4f53\u9a8c\uff08Rapid Prototyping\uff09<\/h2>\n\n\n\n<p>\u5feb\u901f\u539f\u578b\u4f53\u9a8c\u6307\u7684\u662f\u5141\u8bb8\u7528\u6237\u5728\u6ce8\u518c\u524d\u5c1d\u8bd5\u4ea7\u54c1\u7684\u65b9\u6cd5\uff0c\u6bd4\u5982\u5bf9\u4e8eFreemium\u6216\u8005Free 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360342.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>WebPageTest\u7684\u7528\u6237\u65c5\u7a0b\u8de8\u8d8a\u4e86\u7528\u6237\u9700\u6c42\u7684\u4e09\u4e2a\u9636\u6bb5\u6765\u5e2e\u52a9\u5f00\u53d1\u4eba\u5458\u63d0\u9ad8\u6548\u7387\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65e0\u9700\u6ce8\u518c\uff08\u514d\u8d39\uff09<\/li><li>\u6ce8\u518c\u6765\u5f97\u5230\u66f4\u591a\u589e\u503c\u529f\u80fd\uff08\u514d\u8d39\uff09<\/li><li>\u8ba2\u9605\u5236\u4ed8\u8d39\u6765\u5f97\u5230\u589e\u503c\u529f\u80fd\uff08\u6708\/\u5e74\uff09<\/li><\/ul>\n\n\n\n<p>\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u5728\u843d\u5730\u9875\u539f\u578b\u4e0a\u6765\u8fd0\u884c\u6d4b\u8bd5\uff08\u65e0\u9700\u6ce8\u518c\uff09\uff0c\u800c\u4e14\u8fd9\u4e9b\u6570\u636e\u5c06\u5b58\u50a830\u5929\uff0c\u540c\u65f6\u5728\u539f\u578b\u4e2d\u8fd8\u53ef\u4ee5\u4f53\u9a8c\u5176\u4ed6\u529f\u80fd\u7279\u6027\uff0c\u6bd4\u5982\u5168\u5c40\u8fde\u63a5\u3001\u6d4f\u89c8\u5668\u548c\u8fde\u63a5\u901f\u5ea6\u6d4b\u8bd5\u7b49\u3002\u6ce8\u518c\u540e\u7684Freemium\u4ea7\u54c1\u5305\u542b\u539f\u578b\u4e2d\u7684\u6240\u6709\u529f\u80fd\uff0c\u989d\u5916\u8fd8\u589e\u52a0\u4e86\u6570\u636e\u4fdd\u5b5813\u4e2a\u6708\u3001\u514d\u8d39\u7684\u65e0\u4ee3\u7801A\/B\u5b9e\u9a8c\u7b49\uff0c\u4ed8\u8d39\u540e\u7684\u9ad8\u7ea7\u7248\u5219\u8fd8\u4f1a\u6709\u66f4\u591a\u589e\u503c\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u8981\u4f53\u9a8cWebPageTest\u5de5\u5177\u7684\u5373\u65f6\u4ef7\u503c\uff0c\u53ea\u9700\u5728\u843d\u5730\u9875\u8f93\u5165\u60f3\u8981\u6d4b\u8bd5\u7684\u7f51\u5740\uff0c\u5728\u51e0\u5206\u949f\u5185\u5c31\u53ef\u4ee5\u5f97\u5230\u8be5\u7f51\u7ad9\u7684\u6027\u80fd\u6d1e\u5bdf\u5206\u6790\u62a5\u544a\u3002\u65e0\u9700\u6ce8\u518c\uff0c\u4e0d\u9700\u8981\u90ae\u7bb1\uff0c\u4ec5\u4ec5\u53ea\u9700\u8981\u8f93\u5165\u7f51\u5740\u5373\u53ef\u3002<\/p>\n\n\n\n<p>16. \u4e2a\u6027\u5316\u7684\u7528\u6237\u4e0a\u624b\u6d41\u7a0b\uff08Personalized User Onboarding\uff09<\/p>\n\n\n\n<p>\u5927\u591a\u6570\u516c\u53f8\u90fd\u662f\u7528\u540c\u4e00\u5957Onboarding\u6d41\u7a0b\u6765\u9762\u5bf9\u4e0d\u540c\u7528\u6237\u4eba\u7fa4\uff0c\u4f46\u662f\u968f\u7740\u4ea7\u54c1\u7684\u6210\u719f\u548c\u529f\u80fd\u7684\u589e\u52a0\uff0c\u4f60\u4e0d\u53ef\u80fd\u53ea\u62e5\u6709\u4e00\u7c7b\u7528\u6237\u4eba\u7fa4\uff0c\u800c\u662f\u591a\u7c7b\u4e0d\u540c\u753b\u50cf\u7684\u4eba\u7fa4\uff0c\u8fd9\u65f6\u5019\u5c31\u662f\u4e2a\u6027\u5316\u65b9\u5f0f\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aMongoDB<\/strong><\/p>\n\n\n\n<p>DoubleClick\u7684\u521b\u59cb\u4eba\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u652f\u6301\u6bcf\u79d240\u4e07\u6761\u5e7f\u544a\u7684\u6570\u636e\u5e93\uff0c\u6240\u4ee5\u4ed6\u4eec\u5efa\u7acb\u4e86MongoDB\u3002\u8fd9\u662f\u4e00\u4e2a\u6784\u5efa\u5728\u6269\u5c55\uff08Scale-out\uff09\u67b6\u6784\u4e0a\u7684\u5e73\u53f0\uff0c\u975e\u5e38\u9002\u5408\u5f00\u53d1\u5177\u6709\u53ef\u6269\u5c55\u6027\u7684\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360385.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>MongoDB\u77e5\u9053\u4ed6\u4eec\u7684\u4ea7\u54c1\u53ef\u4ee5\u9002\u7528\u4e8e\u4e0d\u540c\u60c5\u51b5\uff0c\u56e0\u6b64\u901a\u8fc7\u7528\u6237\u76ee\u6807\u7684\u65b9\u5f0f\u6765\u5f15\u5bfc\u7528\u6237\u5feb\u901f\u83b7\u5f97\u4ef7\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360376.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\u518d\u901a\u8fc7\u7ec6\u5206\u4eba\u7fa4\u7684\u65b9\u5f0f\uff0c\u786e\u4fdd\u4e0d\u540c\u7528\u6237\u83b7\u5f97\u4ef7\u503c\u6240\u9700\u7684\u4e1c\u897f\u3002\u4e00\u65e6\u7528\u6237\u9009\u62e9\u597d\u4e86\u914d\u7f6e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u4e0a\u624b\u5de5\u4f5c\uff0c\u6216\u8005\u4ed6\u4eec\u4e5f\u53ef\u4ee5\u9009\u62e9\u57fa\u672c\u914d\u7f6e\uff0c\u7136\u540e\u5728\u6c99\u76d2\u6a21\u578b\u4e2d\u8fdb\u884c\u8bd5\u9a8c\uff0c\u76f4\u5230\u6700\u7ec8\u5f97\u5230\u4ed6\u4eec\u9700\u8981\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360353.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>17. \u9488\u5bf9\u7528\u6237\u75db\u70b9\u7684\u514d\u8d39\u89e3\u51b3\u65b9\u6848\uff08Free Solutions For User Pain Points\uff09<\/p>\n\n\n\n<p>\u6211\u4eec\u9996\u8981\u76ee\u6807\u662f\u5438\u5f15\u7528\u6237\uff0c\u800c\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u7b56\u7565\u5219\u662f\u5c06\u7528\u6237\u8f6c\u53d8\u4e3a\u4ea7\u54c1\u7684\u7ec8\u8eab\u62e5\u62a4\u8005\u3002\u60f3\u8981\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u65b9\u6cd5\u662f\u5e2e\u52a9\u7528\u6237\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u5229\u7528\u597d\u4ea7\u54c1\uff0c\u5e76\u4f7f\u5f97\u4ea7\u54c1\u7684\u76ee\u6807\u4eba\u7fa4\u53ef\u4ee5\u8f7b\u6613\u63a5\u89e6\u5230\u4f60\u7684\u4ea7\u54c1\u3002\u8ba9\u4ea7\u54c1\u4ece\u4f17\u591a\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u7684\u5173\u952e\u5728\u4e8e\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aDigitalOcean<\/strong><\/p>\n\n\n\n<p>DigitalOcean\u7684\u76ee\u6807\u5341\u5206\u7b80\u5355\uff0c\u5c31\u662f\u521b\u5efa\u4e2d\u5c0f\u4f01\u4e1a\u8d1f\u62c5\u5f97\u8d77\uff0c\u5e76\u4e14\u4f53\u9a8c\u6700\u597d\u7684\u4e91\u670d\u52a1\u5668\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360310.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5373\u4f7f\u4ed6\u4eec\u5df2\u7ecf\u53d1\u5c55\u58ee\u5927\u4e86\uff0c\u4f46\u4ecd\u7136\u575a\u6301\u628a\u987e\u5ba2\u653e\u5728\u7b2c\u4e00\u4f4d\u7684\u6218\u7565\u3002\u8003\u8651\u5230\u5f00\u53d1\u8005\u793e\u533a\u7684\u91cd\u8981\u6027\uff0c\u4ed6\u4eec\u5728\u8d44\u6e90\u9875\u9762\u4e0a\u653e\u4e866\u4e2a\u514d\u8d39\u7684\u5f00\u53d1\u8005\u5de5\u5177\u3002\u8fd96\u4e2a\u514d\u8d39\u7684\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u4eba\u5458\u8282\u7701\u5f88\u591a\u65f6\u95f4\uff0c\u4ece\u800c\u89e3\u51b3\u4e86\u4ed6\u4eec\u5f88\u591a\u7684\u75db\u70b9\uff0c\u4e5f\u8ba9\u4ed6\u4eec\u613f\u610f\u4e3aDigitalOcean\u505a\u5ba3\u4f20\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360386.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">18. \u4eba\u6027\u5316\uff08Being Human\uff09<\/h2>\n\n\n\n<p>\u5f88\u591a\u516c\u53f8\u8868\u73b0\u5f97\u5e76\u4e0d\u4eba\u6027\u5316\uff0c\u8fd9\u4e9b\u884c\u4e3a\u5927\u591a\u53ef\u4ee5\u5f52\u7ed3\u4e3a\u6beb\u65e0\u610f\u4e49\u7684\u963b\u529b\uff0c\u540c\u6837\u7684\u60c5\u51b5\u5f80\u5f80\u4f1a\u51fa\u73b0\u5728\u6211\u4eec\u65e5\u5e38\u751f\u6d3b\u4e2d\u8ddf\u4e00\u4e9b\u5927\u516c\u53f8\u6216\u5b98\u50da\u6253\u4ea4\u9053\u7684\u65f6\u5019\u3002\u6ca1\u6709\u4eba\u4f1a\u5728\u505a\u8fd9\u4e9b\u4e8b\u60c5\u7684\u65f6\u5019\u611f\u5230\u5feb\u4e50\uff0c\u5c31\u50cf\u505a\u90a3\u4e9b\u4e0d\u5f97\u4e0d\u505a\u7684\u82e6\u5dee\u4e8b\u4e00\u6837\uff0c\u8ba9\u4eba\u611f\u5230\u6cae\u4e27\u3002\u5177\u4f53\u6765\u8bf4\u5c31\u662f\u5728\u5c1d\u8bd5\u67d0\u4e2a\u4ea7\u54c1\u65f6\uff0c\u9047\u5230\u90ae\u7bb1\u9a8c\u8bc1\u6216\u8005\u4ed8\u8d39\u624d\u80fd\u4f7f\u7528\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aBasecamp<\/strong><\/p>\n\n\n\n<p>\u81ea\u6210\u7acb\u4ee5\u6765\uff0cBasecamp\u5c31\u63d0\u4f9b\u4e86\u57fa\u4e8e\u65f6\u95f4\u7684\u514d\u8d39\u8bd5\u7528\u65b9\u6848\uff0c\u7528\u6237\u53ef\u4ee5\u514d\u8d39\u4f53\u9a8c\u9879\u76ee\u7ba1\u7406\u7cfb\u7edf\uff0c\u6765\u770b\u770b\u662f\u5426\u80fd\u591f\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360398.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u9664\u4e86\u7b80\u5355\u7684\u6ce8\u518c\u6d41\u7a0b\u5916\uff0cBasecamp\u7684CEO\u8fd8\u5728\u4e00\u5c01\u7b7e\u540d\u4fe1\u4e2d\u89e3\u91ca\u4e86\u7528\u6237\u65c5\u7a0b\u7684\u76f8\u5173\u5185\u5bb9\uff0c\u5e76\u4e14\u8bf4\u660e\u5982\u679c\u7528\u6237\u6709\u95ee\u9898\uff0c\u53ef\u4ee5\u76f4\u63a5\u8054\u7cfb\u4ed6\u3002\u8fd9\u5c01\u7b7e\u540d\u4fe1\u53ef\u4ee5\u8ba9\u4eba\u611f\u5230\u66f4\u52a0\u4eba\u6027\u5316\u548c\u4eb2\u5207\uff0c\u800c\u4e0d\u662f\u51b7\u51b0\u51b0\u7684\u751f\u610f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360323.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5e76\u4e14\u4f60\u53ef\u4ee5\u771f\u7684\u5c1d\u8bd5\u7ed9CEO\u53d1\u4e00\u5c01\u90ae\u4ef6\uff0c\u4ed6\u4e5f\u771f\u7684\u8ba4\u771f\u56de\u590d\u4e86\u3002\u5f53\u7136\uff0c\u8ba9\u6bcf\u4e2a\u4f01\u4e1aCEO\u90fd\u8fd9\u4e48\u505a\u53ef\u80fd\u5e76\u4e0d\u73b0\u5b9e\uff0c\u4f46\u662f\u4f60\u53ef\u4ee5\u60f3\u529e\u6cd5\u8ba9\u4f60\u7684\u4ea7\u54c1\u9762\u5bf9\u7528\u6237\u65f6\u53d8\u5f97\u66f4\u52a0\u4eba\u6027\u5316\uff0c\u8ba9\u7528\u6237\u611f\u5230\u4eb2\u5207\u548c\u6e29\u6696\uff0c\u8fd9\u6837\u4e5f\u80fd\u8d62\u5f97\u7528\u6237\u7684\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p>19. \u6ce8\u518c\u65f6\u63d0\u4f9bReverse Trial\uff08A Reverse Trial In The Sign-Up\uff09<\/p>\n\n\n\n<p>\u4f60\u662f\u5426\u66fe\u7ecf\u60f3\u8981\u4f53\u9a8cFreemium\u4ea7\u54c1\uff0c\u5374\u610f\u5916\u6389\u8fdb\u4e86Free Trial\u7684\u9677\u9631\u3002\u4f60\u662f\u5426\u6ce8\u610f\u5230\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6ca1\u6709\u76f4\u63a5\u56de\u5230Freemium\u6a21\u5f0f\u7684\u65b9\u6cd5\u3002\u5982\u679c\u8fd9\u79cd\u60c5\u51b5\u6ca1\u6709\u53d1\u751f\u5728\u4f60\u8eab\u4e0a\uff0c\u4f60\u5e94\u8be5\u8ba4\u4e3a\u81ea\u5df1\u662f\u5e78\u8fd0\u7684\u3002\u901a\u5e38\u6765\u8bf4\u8fd9\u79cd\u60c5\u51b5\u4f1a\u8ba9\u4f60\u611f\u5230\u6cae\u4e27\uff0c\u56e0\u4e3a\u4f60\u4e0d\u5f97\u4e0d\u91cd\u65b0\u6ce8\u518c\u4e00\u4e2a\u8d26\u53f7\uff0c\u6216\u8005\u4f60\u53ef\u80fd\u4f1a\u76f4\u63a5\u653e\u5f03\u4f7f\u7528\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u8f6c\u800c\u4f7f\u7528\u5176\u4ed6\u7ade\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aTrello<\/strong><\/p>\n\n\n\n<p>Trello\u662f\u4e00\u4e2a\u53ef\u89c6\u5316\u7684\u9879\u76ee\u7ba1\u7406\u5de5\u5177\uff0cTrello\u62e5\u6709\u4e00\u4e2a\u76f4\u89c2\u548c\u53cb\u597d\u7684\u754c\u9762\uff0c\u975e\u5e38\u7684\u7075\u6d3b\uff0c\u5b83\u9769\u65b0\u4e86\u4eba\u4eec\u5bf9\u4e8e\u4f20\u7edf\u5f85\u529e\u4e8b\u9879\u6e05\u5355\u7684\u60f3\u6cd5\u3002Trello\u901a\u8fc7Reverse Trial\u6a21\u5f0f\u89e3\u51b3\u4e86\u9519\u8bef\u7528\u6237\u6389\u8fdb\u9519\u8bef\u9500\u552e\u6f0f\u6597\u7684\u95ee\u9898\uff08\u60f3\u4e86\u89e3\u66f4\u591aReverse Trial\u7684\u4fe1\u606f\u53ef\u4ee5\u770b\u4e4b\u524d\u7684\u6587\u7ae0\u2013\u4e00\u6587\u8bb2\u900fPLG\u4ea7\u54c1\u7684\u5b9a\u4ef7\u6a21\u5f0f\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360699.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u50cf\u5f80\u5e38\u4e00\u6837\uff0c\u4f60\u53ef\u4ee5\u70b9\u51fbFreemium\u5957\u9910\u5f00\u59cb\u4f53\u9a8c\uff0c\u4ed6\u4eec\u6709\u4e00\u4e2a\u975e\u5e38\u6709\u7528\u7684\u514d\u8d39\u4ea7\u54c1\uff0c\u4f46\u4ed6\u4eec\u4e5f\u5e0c\u671b\u4f60\u5c1d\u8bd5\u9ad8\u7ea7\u7248\u4ea7\u54c1\u7684\u6240\u6709\u529f\u80fd\uff0c\u6240\u4ee5\u4e0b\u4e00\u6b65\u4f1a\u628a\u4f60\u5e26\u5230\u514d\u8d3930\u5929\u4f53\u9a8c\u7684\u9ad8\u7ea7\u7248\u9875\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360639.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u5728\u8fd9\u4e2a\u9875\u9762\u9009\u62e9\u76f4\u63a5\u4f7f\u7528\u514d\u8d39\u7248\u4ea7\u54c1\uff0c\u6216\u8005\u662f\u4f53\u9a8c30\u5929\u7684\u9ad8\u7ea7\u7248\u4ea7\u54c1\uff0c\u5373\u4f7f\u4f60\u9009\u9519\u4e86\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5728\u4e0b\u4e00\u4e2a\u4fe1\u7528\u5361\u8f93\u5165\u754c\u9762\u9009\u62e9\u201cStart without free trial\u201d\u56de\u5230\u514d\u8d39\u7684Freemium\u7248\u672c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360676.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">20. \u91cd\u73b0\u4ef7\u503c\uff08Recurrence of Value\uff09<\/h2>\n\n\n\n<p>\u4ef7\u503c\u7684\u91cd\u73b0\u662f\u5e2e\u52a9\u4f18\u5316\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u6218\u7565\u7684\u539f\u5219\u4e4b\u4e00\uff0c\u8fd9\u4e5f\u662fPLG\u6218\u7565\u7684\u56db\u5927\u539f\u5219\u4e4b\u4e00\u3002\u901a\u8fc7\u8ba9\u7b2c\u4e00\u4e2a\u4ef7\u503c\u6301\u7eed\u91cd\u590d\u51fa\u73b0\uff0c\u80fd\u591f\u5e2e\u52a9\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u3002\u5728PLG\u9886\u57df\u505a\u5f97\u597d\u7684\u4f7c\u4f7c\u8005\uff08\u6bd4\u5982Zoom\u7684\u65e5\u5386\u63d2\u4ef6\uff09\u4f1a\u4e0d\u65ad\u5730\u8bc4\u4f30\u7528\u6237\u7559\u5b58\u5468\u671f\uff0c\u6765\u5e2e\u52a9\u5236\u5b9a\u4ea7\u54c1\u5f00\u53d1\u7684\u6218\u7565\u548c\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aMiro<\/strong><\/p>\n\n\n\n<p>Miro\u662f\u4e00\u4e2a\u652f\u6301\u60f3\u6cd5\u534f\u4f5c\u7684\u767d\u677f\u5e73\u53f0\uff0c\u5b83\u4e3a\u5177\u6709\u8de8\u5e73\u53f0\u591a\u529f\u80fd\u6027\u548c\u7075\u6d3b\u6027\u7684\u767d\u677f\u7533\u8bf7\u4e86\u4e13\u5229\uff0c\u4ece\u800c\u83b7\u5f97\u4e86\u81ea\u5df1\u72ec\u6709\u7684\u7ade\u4e89\u4f18\u52bf\u3002Miro\u7684\u7b56\u7565\u4e4b\u4e00\u662f\u7784\u51c6\u7279\u5b9a\u7684\u53d7\u4f17\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053\u5982\u679c\u4e00\u4e2a\u4ea7\u54c1\u8bd5\u56fe\u53d6\u60a6\u6240\u6709\u4eba\uff0c\u6700\u540e\u7ed3\u679c\u53ef\u80fd\u5c31\u662f\u65e0\u6cd5\u6ee1\u8db3\u4efb\u4f55\u4eba\u3002\u4e3a\u4e86\u786e\u4fdd\u4ed6\u4eec\u7684\u76ee\u6807\u7528\u6237\u4fdd\u6301\u6109\u60a6\u611f\uff0c\u4ed6\u4eec\u521b\u9020\u4e86\u5b9e\u65f6\u7684\u7528\u6237\u53cd\u9988\u5faa\u73af\uff0c\u6765\u6839\u636e\u4e0d\u540c\u7528\u6237\u9700\u6c42\u8c03\u6574\u4ea7\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360629.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u56e0\u4e3a\u5907\u5fd8\u5f55\u548c\u5934\u8111\u98ce\u66b4\u662f\u5f88\u591a\u4e8b\u60c5\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u4e14\u53d1\u6325\u7740\u5f88\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u6240\u4ee5Miro\u91cd\u70b9\u9488\u5bf9\u8fd9\u4e24\u4ef6\u4e8b\u5448\u73b0\u7ed9\u7528\u6237\u7684\u56e2\u961f\u6216\u5ba2\u6237\u3002\u8fd9\u4efd\u503c\u5f97\u4fe1\u8d56\u7684\u5907\u5fd8\u5f55\u53ef\u4ee5\u8ba9\u6bcf\u4e2a\u4eba\u4fdd\u6301\u4e00\u81f4\u6027\uff0c\u540c\u65f6\u5f88\u76f4\u89c2\u7684\u4ece\u89c6\u89c9\u4e0a\u5e2e\u52a9\u7528\u6237\u8ba4\u8bc6\u5230\u8fc7\u7a0b\u662f\u600e\u4e48\u6837\u7684\uff0c\u4ee5\u53ca\u662f\u5426\u6709\u6f0f\u6d1e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360717.gif\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">21. \u5c55\u793a\u793e\u4f1a\u8ba4\u540c\uff08Showcase Social Proof\uff09<\/h2>\n\n\n\n<p>\u793e\u4f1a\u8ba4\u540c\u7684\u6982\u5ff5\u662f\u7531Robert Cialdini\u5728\u300aInfluence\u300b\u8fd9\u672c\u4e66\u4e2d\u63d0\u51fa\u7684\uff0c\u610f\u601d\u662f\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u6a21\u4eff\u4ed6\u4eba\uff0c\u4ee5\u6210\u4e3a\u4ed6\u4eec\u7684\u6837\u5b50\u3002\u5e38\u89c1\u7684\u793e\u4f1a\u8ba4\u540c\u67096\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4e13\u5bb6\u8ba4\u53ef\uff08Expert\u2019s stamp of approval\uff09<\/li><li>\u540d\u4eba\u4ee3\u8a00\uff08Celebrity endorsement\uff09<\/li><li>\u4fe1\u4efb\u7684\u6807\u5fd7\uff08Trust icons\uff09<\/li><li>\u6570\u636e\uff08Data\uff09<\/li><li>\u5ba2\u6237\u8bc4\u4ef7\uff08Customer testimonials\uff09<\/li><li>\u8bc4\u8bba\uff08Reviews\uff09<\/li><\/ol>\n\n\n\n<p><strong>\u6848\u4f8b\uff1aNotion<\/strong><\/p>\n\n\n\n<p>Notion\u662f\u4e00\u6b3e\u63d0\u4f9b\u9879\u76ee\u548c\u4efb\u52a1\u53ef\u89c6\u5316\u5e03\u5c40\uff0c\u6765\u5e2e\u52a9\u56e2\u961f\u4f7f\u7528\u770b\u677f\u89c6\u56fe\u8fdb\u884c\u534f\u4f5c\u3001\u8ba1\u5212\u548c\u7ec4\u7ec7\u7684\u5de5\u4f5c\u6d41\u7ba1\u7406\u8f6f\u4ef6\u3002Notion\u5728\u5b98\u7f51\u9875\u9762\u4e0a\u6dfb\u52a0\u4e86\u5927\u91cf\u7684\u793e\u4f1a\u8ba4\u540c\u8bc1\u660e\uff0c\u5982\u4e0b\u56fe\u662f\u4e00\u4e9b\u77e5\u540d\u516c\u53f8\u7684Logo\uff0c\u8868\u660eNotion\u88ab\u8fd9\u4e9b\u516c\u53f8\u56e2\u961f\u6240\u4fe1\u4efb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360729.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u63a5\u7740\u5f80\u4e0b\u7ffb\uff0c\u8fd8\u53ef\u4ee5\u770b\u5230\u66f4\u591a\u77e5\u540d\u8f6f\u4ef6\u516c\u53f8\u8d1f\u8d23\u4eba\u5bf9Notion\u8bc4\u4ef7\u5185\u5bb9\u7684\u793e\u4f1a\u8ba4\u540c\u8bc1\u660e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360753.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd8\u6709\u4e00\u4e2a\u4e13\u95e8\u4ecb\u7ecd\u5ba2\u6237\u63a8\u8350\u6545\u4e8b\uff0c\u89e3\u91caNotion\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\u7684\u4e00\u6574\u7248\u9875\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360790.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6700\u540e\u8fd8\u6709\u4e00\u4e2a\u5c55\u793aG2\uff08\u4e00\u4e2a\u7b2c\u4e09\u65b9\u8f6f\u4ef6\u8bc4\u6d4b\u7f51\u7ad9\uff09\u8bc4\u5206\u7684\u677f\u5757\uff0c\u4e0a\u9762\u6709\u5404\u79cdG2\u4e0a\u7684\u6570\u636e\uff0c\u89e3\u91ca\u4e86Notion\u4e3a\u4ec0\u4e48\u4e00\u76f4\u88abG2\u8bc4\u4e3a\u884c\u4e1a\u9886\u5bfc\u8005\u3002\u8fd9\u56db\u4e2a\u677f\u5757\u5370\u8bc1\u4e86\u521a\u521a\u63d0\u5230\u7684\u793e\u4f1a\u8ba4\u540c\u5e38\u89c1\u76846\u79cd\u7c7b\u578b\uff0c\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u53ef\u4ee5\u770b\u6df1\u601d\u5708\u4e4b\u524d\u5bf9\u964d\u566a\u8f6f\u4ef6Krisp\u7684\u62c6\u89e3\u6587\u7ae0\u2013\u770b\u4f30\u503c\u8fc7\u4ebf\u7684\u964d\u566a\u5de5\u5177\u5982\u4f55\u6253\u9020PLG\u98de\u8f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/09\/2022090606360750.png\" alt=\"\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e8c\u3001PLG\u7684\u5e95\u5c42\u5171\u6027<\/h1>\n\n\n\n<p>\u5f53\u6211\u4eec\u770b\u5b8c\u4ee5\u4e0a\u8fd9\u4e9b\u7279\u6027\u548c\u5bf9\u5e94\u7684\u6848\u4f8b\u540e\uff0c\u76f8\u4fe1\u5927\u5bb6\u5bf9\u4e00\u4e9b\u7279\u6027\u4f1a\u611f\u5230\u5f88\u719f\u6089\uff0c\u56e0\u4e3a\u4f60\u5df2\u7ecf\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\u770b\u5230\u8fc7\u5b83\u4eec\u4e86\u3002\u5f53\u8fd9\u4e9b\u7279\u6027\u5171\u540c\u7ec4\u5408\u5728\u4e00\u8d77\u65f6\uff0c\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u521b\u9020\u7528\u6237\u6700\u7ec8\u6210\u529f\u7684\u6709\u529b\u7b56\u7565\uff0c\u5b83\u4eec\u5171\u540c\u7ed9\u7528\u6237\u5e26\u6765\u4e00\u79cd\u5174\u594b\u6216\u559c\u60a6\u7684\u611f\u89c9\u3002\u4ee5\u4e0b\u662f\u6709\u52a9\u4e8e\u6210\u529f\u7b56\u7565\u7684\u603b\u7ed3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f60\u7684Freemium\uff08\u514d\u8d39\u589e\u503c\uff09\u4ea7\u54c1\u5e94\u8be5\u7a81\u51fa\u4ea7\u54c1\u7684<strong>\u72ec\u7279\u6027<\/strong>\u548c<strong>\u5b9e\u7528\u6027<\/strong>\uff0c\u5f53\u7528\u6237\u5728\u4f7f\u7528\u4ea7\u54c1\u7684\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u4e86\u6709\u610f\u4e49\u7684\u4f53\u9a8c\u65f6\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u4f1a\u4ed8\u8d39\u8f6c\u5316\uff0c\u540c\u65f6\u4e5f\u4f1a\u4e3b\u52a8\u5ba3\u4f20\u4ea7\u54c1\u3002<\/li><li>\u53d6\u6d88\u90ae\u7bb1\u9a8c\u8bc1\uff0c\u90ae\u7bb1\u9a8c\u8bc1\u4f1a\u8ba9\u4eba\u611f\u5230\u6cae\u4e27\uff0c\u6d6a\u8d39\u65f6\u95f4\u5e76\u4e14\u662f\u4e0d\u5fc5\u8981\u7684\u3002<\/li><li>\u901a\u8fc7\u5feb\u901f\u4f53\u9a8c\u539f\u578b\u3001\u65e0\u963b\u529b\u7684\u6ce8\u518c\u548c\u4ee5\u884c\u52a8\u4e3a\u57fa\u7840\u7684Onboarding\u6d41\u7a0b\u6765\u8ba9\u65b0\u7528\u6237\u8ddf\u4ea7\u54c1\u8fdb\u884c\u4ea4\u4e92\uff0c\u8fd9\u80fd\u591f\u4e3a\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u4f53\u9a8c\u5960\u5b9a\u57fa\u7840\u3002<\/li><li>\u9884\u6d4b\u65b0\u7528\u6237\u7684\u75db\u70b9\u7684\u540c\u65f6\u786e\u4fdd\u4ea7<strong>\u54c1\u6709\u4e00\u4e2a\u57fa\u4e8e\u884c\u52a8\u7684\u7528\u6237\u65c5\u7a0b<\/strong>\uff0c\u4e00\u4e2a\u5de5\u5177\u6216\u8005\u4e30\u5bcc\u7684\u8d44\u6e90\u5e93\u53ef\u4ee5\u5feb\u901f\u6d88\u9664\u963b\u788d\u3002<\/li><li>\u73b0\u5728\u7684\u4e16\u754c\u9700\u8981\u66f4\u591a\u4eba\u6027\u5316\uff0c\u4e0d\u8981\u505a\u4e00\u4e2a\u6ca1\u6709\u4eba\u6027\u7684\u516c\u53f8\uff0c\u505a\u4e00\u4e2a\u7528\u6237\u613f\u610f\u8ddf\u4f60\u4e00\u5757\u51fa\u53bb\u73a9\u7684\u516c\u53f8\uff0c\u5e76\u628a\u8fd9\u4e2a\u7406\u5ff5\u8d2f\u5f7b\u5230\u6bcf\u4e2a\u884c\u52a8\u4e2d\u3002<\/li><\/ul>\n\n\n\n<p>\u53c2\u8003\u6750\u6599<\/p>\n\n\n\n<p>[1]https:\/\/productled.com\/blog\/product-led-growth-examples<\/p>\n\n\n\n<p>\u539f\u6587\u4f5c\u8005\uff1aGina Allman<\/p>\n\n\n\n<p>\u539f\u6587\u6807\u9898\uff1aWe signed up for 50+ SaaS companies. Here are the best product-led growth examples.<\/p>\n\n\n\n<p>\u4f5c\u8005\uff1a\u6df1\u601d\u5708\uff1b\u516c\u4f17\u53f7\uff1a\u6df1\u601d\u5708\uff08ID\uff1agh_352a572cf923\uff09<\/p>\n\n\n\n<p>\u539f\u6587\u94fe\u63a5\uff1a<br>https:\/\/mp.weixin.qq.com\/s\/kt3S7lMWH_QejyvDM1iFEg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5929\u7ed9\u5927\u5bb6\u5e26\u6765\u4e00\u7bc7\u7ffb\u8bd1\u7684\u5e72\u8d27\u6587\u7ae0\uff0c\u6765\u81eaProductLed.\u7684\u300aWe signed up for 50+ SaaS companies. Here are the best pro\u2026<\/p>\n","protected":false},"author":2,"featured_media":77988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[4705],"special":[],"class_list":["post-77987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-plg","entry"],"views":84170,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/77987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=77987"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/77987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/77988"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=77987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=77987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=77987"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=77987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}