{"id":82956,"date":"2022-10-21T11:12:03","date_gmt":"2022-10-21T03:12:03","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=82956"},"modified":"2022-10-21T11:12:12","modified_gmt":"2022-10-21T03:12:12","slug":"%e5%85%ac%e5%85%b3%e4%ba%ba%e5%a6%82%e4%bd%95%e7%9c%8b%e5%be%85%e6%9c%aa%e6%9d%a5%e7%9a%84b2b%e4%bb%98%e8%b4%b9%e5%b9%bf%e5%91%8a%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/82956.html","title":{"rendered":"\u516c\u5173\u4eba\u5982\u4f55\u770b\u5f85\u672a\u6765\u7684B2B\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf"},"content":{"rendered":"\n

\u4ed8\u8d39\u5e7f\u544a\uff08\u70b9\u51fb\u4ed8\u8d39\u578bPPC\u5e7f\u544a\uff09\u662f\u6574\u5408\u8425\u9500\u4f20\u64ad\u8ba1\u5212\u7684\u7ec4\u6210\u90e8\u5206\u3002\u867d\u7136\u5176\u5b83\u8425\u9500\u5de5\u5177\u4e13\u6ce8\u4e8e\u5e2e\u52a9\u4e0d\u540c\u54c1\u724c\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u76ee\u6807\u5339\u914d\uff1b\u4f8b\u5982\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u901a\u8fc7\u6b63\u786e\u7684\u5173\u952e\u5b57\u641c\u7d22\u5c06\u6f5c\u5728\u5ba2\u6237\u5f15\u5bfc\u5230\u76ee\u6807\u5b98\u7f51\u9875\u9762\u3002<\/p>\n\n\n\n

\u4ed8\u8d39\u5e7f\u544a\u4e0e\u6b64\u9ad8\u5ea6\u91cd\u5408\uff0c\u5728\u4e92\u8054\u7f51\u4e2d\u786e\u5b9a\u54c1\u724c\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u5c3d\u91cf\u63a8\u9001\u54c1\u724c\u76f8\u5173\u5185\u5bb9\uff0c\u52a0\u5feb\u5ba2\u6237\u7fa4\u4f53\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n

\u200d\u200d\u200d\u5bf9\u4e8e\u5927\u591aPPC\u5e7f\u544a\u800c\u8a00\uff0c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\u54c1\u724c\u5b98\u7f51\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u7528\u4e2a\u4eba\u8054\u7cfb\u4fe1\u606f\u4ea4\u6362\u4ea7\u54c1\uff0c\u5f15\u5bfc\u4ed6\u4eec\u53c2\u4e0e\u9500\u552e\u73af\u8282\uff0c\u8f6c\u5316\u4e3a\u771f\u5b9e\u5ba2\u6237\u3002\u5982\u6267\u884c\u5f97\u5f53\uff0c\u4ed8\u8d39\u5e7f\u544a\u4f1a\u589e\u52a0\u5b98\u7f51\u6d41\u91cf\u3001\u7f29\u77ed\u9500\u552e\u5468\u671f\u7684\u957f\u5ea6\u3001\u5efa\u7acb\u54c1\u724c\u6743\u5a01\u3002<\/p>\n\n\n\n

\u7b80\u800c\u8a00\u4e4b\uff0c\u4ed8\u8d39\u5e7f\u544a\u662f\u6218\u7565\u8425\u9500\u4eba\u7684\u5173\u952e\u5de5\u5177\u3002\u8bf7\u8ddf\u968fZen Media\u7684B2B\u7814\u7a76\u8005Idan Shnall\uff0c\u4e00\u540c\u67e5\u770b\u672a\u6765\u7684B2B\u4ed8\u8d39\u5e7f\u544a\u8d8b\u52bf\u3002<\/p>\n\n\n\n

1  B2B\u4ed8\u8d39\u5e7f\u544a\u7684\u7b56\u7565<\/h2>\n\n\n\n

\u5bf9\u4e8eB2B\u4ed8\u8d39\u5e7f\u544a\uff0c\u76ee\u6807\u5f80\u5f80\u662f\u7f51\u7ad9\u6d41\u91cf\u3001\u901a\u8fc7\u8054\u7cfb\u4eba\u6536\u96c6\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u4ee5\u53ca\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5982\u524d\u6240\u8ff0\uff0c\u7531\u4e8e\u4ed8\u8d39\u5e7f\u544a\u7b56\u7565\u8db3\u4ee5\u5c06\u54c1\u724c\u5185\u5bb9\u76f4\u63a5\u63d0\u4f9b\u7ed9\u53d7\u4f17\u2014\u2014\u5c06\u5176\u76f4\u63a5\u63a8\u9001\u5230\u53d7\u4f17\u89c6\u7ebf\u8303\u56f4\u4e4b\u5185\uff0c\u662f\u5b9e\u73b0\u4e0a\u8ff0\u4e09\u79cd\u76ee\u6807\u7684\u975e\u5e38\u6709\u6548\u65b9\u6cd5\uff0c\u5c24\u5176\u662f\u54c1\u724c\u516c\u5173<\/a><\/span>\u4eba\u4f7f\u7528\u5168\u6e20\u9053\u8425\u9500\u7684\u60c5\u51b5\u4e0b\u3002<\/p>\n\n\n\n

\u9664\u4e86\u5728\u7528\u6237\u6d41\u7a0b\u4e2d\u4e0e\u6f5c\u5728\u5ba2\u6237\u548c\u771f\u5b9e\u5ba2\u6237\u4f1a\u9762\uff0cPPC\u5e7f\u544a\u4f1a\u91cd\u65b0\u5b9a\u4f4d\u53ef\u80fd\u5df2\u5bf9\u54c1\u724c\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u4f46\u5c1a\u672a\u91c7\u53d6\u64cd\u4f5c\u7684\u6f5c\u5728\u5ba2\u6237\uff08\u5373\u70b9\u51fb\u5e7f\u544a\u3001\u4f46\u672a\u63d0\u4f9b\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u4ee5\u5efa\u7acb\u54c1\u724c\u8054\u7cfb\u6e20\u9053\u7684\u5ba2\u6237\u8d44\u6e90\uff09\uff0c\u4e89\u53d6\u8fdb\u884c\u518d\u8425\u9500\u3002<\/p>\n\n\n\n

\u518d\u8425\u9500\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u66f4\u5feb\u3001\u66f4\u7ecf\u6d4e\u9ad8\u6548\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u81f3\u5173\u91cd\u8981\u300296%\u5b98\u7f51\u8bbf\u95ee\u8005\u5728\u672a\u8fdb\u884c\u8f6c\u5316\u60c5\u51b5\u4e0b\u79bb\u5f00\uff0c49%\u8bbf\u95ee\u8005\u5728\u8f6c\u5316\u524d\u6d4f\u89c82-4\u6b21\uff0c\u56e0\u6b64\u518d\u8425\u9500\u53ef\u63d0\u9192\u4ed6\u4eec\u6709\u5173\u54c1\u724c\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u7b80\u5316\u4e0b\u5355\u6d41\u7a0b\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u5408\u7406\u4f7f\u7528\u7f51\u9875AI\u7b97\u6cd5\uff0c\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u7684\u70b9\u51fb\u6570\u636e\uff0c\u626b\u63cf\u5f52\u7c7b\u5165\u7cfb\u7edf\uff0c\u8fd8\u53ef\u81ea\u52a8\u5bf9\u6570\u636e\u8fdb\u884c\u9002\u5f53\u7684\u6392\u5e8f\u3001\u5206\u7c7b\u548c\u5f52\u6863\uff0c\u4ece\u800c\u89e3\u653e\u5458\u5de5\u4eba\u624b\uff0c\u5c3d\u529b\u4e8e\u4eba\u5de5\u4efb\u52a1\u4e2d\u3002\u518d\u6b21\u5411\u5ba2\u6237\u5c55\u793a\u5e7f\u544a\u65f6\uff0c\u53ea\u9700\u5c55\u793a\u54c1\u724c\u63d0\u4f9b\u7684\u591a\u6837\u6027\u548c\u591a\u529f\u80fd\u6027\uff1b\u5982\u679c\u64cd\u4f5c\u5f97\u5f53\uff0c\u518d\u8425\u9500\u5e7f\u544a\u5728\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u964d\u4f4e\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u65b9\u9762\u4e5f\u975e\u5e38\u6709\u6548\u3002<\/p>\n\n\n\n

\u53e6\u5916\uff0c\u964d\u4f4e\u83b7\u53d6\u65b0\u5ba2\u6237\u6210\u672c\u8fd8\u53ef\u5229\u7528\u4e00\u79cd\u7b56\u7565\uff1a\u667a\u80fd\u51fa\u4ef7\u3002<\/p>\n\n\n\n

\u8be5\u7b56\u7565\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6765\u4f18\u5316\u6bcf\u6b21PPC\u5e7f\u544a\u7ade\u4ef7\u4e2d\u7684\u51fa\u4ef7\u3002\u667a\u80fd\u51fa\u4ef7\u4f1a\u5728\u7ade\u4ef7\u65f6\u8bc4\u4f30\u5404\u79cd\u60c5\u5883\u4fe1\u53f7\uff0c\u5305\u62ec\u7528\u6237\u7684\u8bbe\u5907\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u6d4f\u89c8\u5668\u7b49\uff0c\u516c\u5173\u4eba\u53ef\u9488\u5bf9\u8f6c\u5316\u6b21\u6570\u6216\u8f6c\u5316\u4ef7\u503c\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n

2  B2B\u4ed8\u8d39\u5e7f\u544a\u5e38\u89c1\u6218\u672f<\/h2>\n\n\n\n

\u4e92\u52a8<\/strong><\/p>\n\n\n\n

\u4e0e\u4f20\u7edf\u6e20\u9053\u76f8\u6bd4\uff0c75%\u6d88\u8d39\u8005\u73b0\u5728\u66f4\u559c\u6b22\u4e0e\u54c1\u724c\u4e92\u52a8\uff0c\u800c\u4e0d\u662f\u79c1\u4eba\u6d88\u606f\u4f20\u9012\u6e20\u9053\uff08\u5982\u5355\u5411\u5e7f\u544a\u7535\u90ae\uff09\u3002\u901a\u8fc7\u5229\u7528\u6d88\u606f\u5e7f\u544a\u6216\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u5e7f\u544a\u641c\u7d22\uff0c\u54c1\u724c\u53ef\u53ca\u65f6\u83b7\u5f97\u53d7\u4f17\u4fe1\u606f\uff0c\u5e76\u6839\u636e\u81ea\u8eab\u7279\u6027\u6761\u4ef6\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002<\/p>\n\n\n\n

CTV\uff08\u8054\u7f51\u7535\u89c6\uff09<\/strong><\/p>\n\n\n\n

\u5728\u6d41\u5a92\u4f53\u5e73\u53f0\u4e0a\u6295\u653e\u7684\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u5982\u4eca\u662f\u8001\u8c03\u91cd\u5f39\uff0c\u867d\u7136\u7f51\u98de\uff08Netflix\uff09\u548c\u8fea\u58eb\u5c3c\u6d41\u5a92\u4f53\u5e73\u53f0\uff08Disney+\uff09\u7b49\u4e3b\u8981\u6d41\u5a92\u4f53\u516c\u53f8\u8868\u793a\uff0c\u4ed6\u4eec\u5c06\u5728\u4e0d\u4e45\u7684\u672a\u6765\u53d1\u5e03\u652f\u6301\u4ed8\u8d39\u5e7f\u544a\u6295\u653e\u7684\u5168\u65b0\u8ba2\u9605\u5355\u5143\u3002<\/p>\n\n\n\n

\u968f\u7740CTV\u5e7f\u544a\u7684\u589e\u957f\uff0c\u8425\u9500\u4eba\u5fc5\u987b\u66f4\u6df1\u5165\u4e86\u89e3\u5b83\uff0c\u5e76\u4e86\u89e3\u53d7\u4f17\u7fa4\u4f53\u7684\u6240\u5728\uff0c\u5e76\u4fc3\u8fdb\u6d41\u5a92\u4f53\u5e73\u53f0\u6295\u653e\u5e7f\u544a\u591a\u5143\u5316\uff0c\u4ece\u800c\u62d3\u5c55\u6e20\u9053\uff0c\u6253\u5f00\u66f4\u5927\u7684\u5e02\u573a\u3002<\/p>\n\n\n\n

\u65e0\u8bba\u54c1\u724c\u53d7\u4f17\u8eab\u5728\u4f55\u5904\uff0c\u65e0\u8bba\u5c55\u793a\u8282\u76ee\u6216\u5e73\u53f0\u5982\u4f55\uff0c\u90fd\u4f1a\u589e\u52a0\u9891\u7387\u504f\u5dee\u5e76\u4e0e\u54c1\u724c\u5efa\u7acb\u4fe1\u4efb\uff0c\u6700\u7ec8\u5e26\u6765\u66f4\u591a\u8f6c\u5316\u91cf\u3002\u4f46\u8fd9\u4e5f\u610f\u5473\u7740\u8425\u9500\u4eba\u9700\u8981\u6bd4\u4ee5\u5f80\u66f4\u4e86\u89e3\u53d7\u4f17\u7fa4\u4f53\uff0c\u4ece\u53d7\u4f17\u5b9a\u4f4d\u5230\u89c2\u770b\u504f\u597d\uff0c\u4e8b\u65e0\u5de8\u7ec6\u3002<\/p>\n\n\n\n

\u4e2a\u4eba\u8d44\u6599\u53cd\u9988<\/strong><\/p>\n\n\n\n

Meta\u6b63\u5728\u6d4b\u8bd5\u65b0\u578b\u4ed8\u8d39\u5e7f\u544a\uff0c\u5141\u8bb8\u7279\u5b9a\u521b\u4f5c\u8005\u4ece\u4e2a\u4eba\u8d44\u6599\u53cd\u9988\u4e2d\u663e\u793a\u7684\u5e7f\u544a\u8d5a\u53d6\u6536\u5165\u3002\u5bf9\u4e8e\u8425\u9500\u4eba\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u6a21\u7cca\u5e7f\u544a\u548c\u7f51\u7ea2\u8425\u9500\u4e4b\u95f4\u7684\u754c\u9650\u3002<\/p>\n\n\n\n

\u80fd\u591f\u901a\u8fc7\u6700\u53d7\u6b22\u8fce\u7684\u5f71\u54cd\u529b\u8005\u7f51\u9875\u4e0a\u7684\u5e7f\u544a\u6765\u5b9a\u4f4d\u54c1\u724c\u7684\u53d7\u4f17\uff0c\u65e0\u7591\u4f1a\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u4f46\u5c31\u50cfCTV\u5e7f\u544a\u4e00\u6837\uff0c\u8fd9\u610f\u5473\u7740\u8425\u9500\u4eba\u5fc5\u987b\u77e5\u9053\u5728\u4f55\u5904\u53ef\u627e\u5230\u53d7\u4f17\uff0c\u4ee5\u53ca\u6b63\u5728\u89c2\u770b\u548c\u53c2\u4e0e\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09<\/strong><\/p>\n\n\n\n

\u5982\u540c\u65b0\u65f6\u4ee3\u7684\u6e38\u620f\u4e00\u6837\u9009\u62e9\u6c89\u6d78\u5f0f\uff0c\u4ed8\u8d39\u5e7f\u544a\u7684\u672a\u6765\u4e5f\u4f1a\u5982\u6b64\u3002\u6d88\u8d39\u8005\u5e0c\u671b\u5728\u8d2d\u4e70\u4e4b\u524d\u5373\u4eb2\u8eab\u4f53\u4f1a\u54c1\u724c\u7684\u4ea7\u54c1\uff0c\u6216\u54c1\u724c\u901a\u8fc7\u914d\u5957\u670d\u52a1\u63d0\u4f9b\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u3002AR\u5e7f\u544a\u80fd\u591f\u5c06\u865a\u62df\u5f62\u8c61\uff08\u5982\u4ea7\u54c1\u6216\u6e38\u620f\u89d2\u8272\u76843D\u6a21\u578b\uff09\u53e0\u52a0\u5230\u7528\u6237\u7684\u73b0\u5b9e\u4e16\u754c\u4e2d\u3002<\/p>\n\n\n\n

\u6839\u636eShopify\u7684\u6570\u636e\uff0cAR\u5e7f\u544a\uff08\u6216\u5e26\u6709AR\/3D\u63d2\u4ef6\uff09\u7684\u8868\u73b0\u4f18\u4e8e\u4f20\u7edf\u5e7f\u544a\u5c55\u793a\uff0c\u8f6c\u5316\u7387\u8f83\u4e4b\u4f20\u7edf\u5e7f\u544a\u63d0\u9ad8\u4e8694%\u3002AR\u4e5f\u80fd\u5feb\u901f\u6fc0\u53d1\u6d88\u8d39\u8005\u60c5\u611f\uff0c\u5728\u6d88\u8d39\u8005\u548c\u54c1\u724c\u4e4b\u95f4\u5efa\u7acb\u66f4\u5f3a\u7684\u8054\u7cfb\u3002B2B\u53ef\u4ee5\u5c06AR\u7528\u4e8e\u5404\u79cd\u76ee\u7684\uff0c\u4ece\u521b\u5efa\u4ea7\u54c1\u6f14\u793a\u5230\u5728\u5c55\u89c8\u6216\u4f1a\u8bae\u4e0a\u8131\u9896\u800c\u51fa\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4ed8\u8d39\u5e7f\u544a\uff08\u70b9\u51fb\u4ed8\u8d39\u578bPPC\u5e7f\u544a\uff09\u662f\u6574\u5408\u8425\u9500\u4f20\u64ad\u8ba1\u5212\u7684\u7ec4\u6210\u90e8\u5206\u3002\u867d\u7136\u5176\u5b83\u8425\u9500\u5de5\u5177\u4e13\u6ce8\u4e8e\u5e2e\u52a9\u4e0d\u540c\u54c1\u724c\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u76ee\u6807\u5339\u914d\uff1b\u4f8b\u5982\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u901a\u8fc7\u6b63\u786e\u7684\u5173\u952e\u5b57\u641c\u7d22\u5c06\u6f5c\u5728\u5ba2\u6237\u5f15\u5bfc\u5230\u76ee\u6807\u5b98\u2026<\/p>\n","protected":false},"author":2,"featured_media":82710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[3345],"special":[],"class_list":["post-82956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-3345","entry"],"views":49037,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/82956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=82956"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/82956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/82710"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=82956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=82956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=82956"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=82956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}