{"id":84608,"date":"2022-11-08T14:11:59","date_gmt":"2022-11-08T06:11:59","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=84608"},"modified":"2022-11-08T14:12:01","modified_gmt":"2022-11-08T06:12:01","slug":"%e5%85%a8%e9%9d%a2%e5%89%96%e6%9e%90%e8%ae%be%e8%ae%a1%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/84608.html","title":{"rendered":"\u5168\u9762\u5256\u6790\u8bbe\u8ba1\u7b56\u7565"},"content":{"rendered":"\n

\u201c\u7b56\u7565\u201d\u542c\u8d77\u6765\u662f\u4e00\u4e2a\u6726\u80e7\u62bd\u8c61\u7684\u8bcd\u7ec4\uff0c\u5904\u4e8e\u4e0d\u540c\u7684\u73af\u5883\u548c\u4e0d\u540c\u7684\u4eba\u6765\u8bb2\u6709\u4e0d\u4e00\u6837\u7684\u542b\u4e49\u3002\u4ece\u8bbe\u8ba1<\/a><\/span>\u89d2\u5ea6\u6765\u8bb2\uff0c\u201c\u7b56\u7565\u201d\u662f\u4f20\u8fbe\u610f\u56fe\u548c\u53d1\u5c55\u65b9\u5411\u7684\u91cd\u8981\u73af\u8282\uff0c\u548c\u5546\u4e1a\u76ee\u6807\u6709\u7740\u7d27\u5bc6\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n

\u6362\u53e5\u8bdd\u6765\u8bb2\uff0c\u968f\u7740\u65f6\u95f4\u6d41\u901d\uff0c\u6211\u4eec\u8be5\u5982\u4f55\u5bf9\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u4f53\u9a8c\u8fdb\u884c\u8fed\u4ee3\u6765\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u5e76\u5b9e\u73b0\u66f4\u5e7f\u9614\u7684\u5546\u4e1a\u8ba1\u5212\u5462\uff1f<\/p>\n\n\n\n

\u5982\u4eca\uff0c\u5236\u5b9a\u8ba1\u5212\u548c\u7b56\u7565\u5728\u4e00\u4e9b\u7ec4\u7ec7\u4e2d\u975e\u5e38\u5e38\u89c1\uff0c\u7b80\u5355\u6765\u8bb2\uff0c\u7b56\u7565\u5c31\u662f\u6211\u4eec\u4f1a\u6309\u7167\u9884\u671f\u63a8\u8fdb\uff0c\u5e76\u4e14\u80fd\u591f\u6210\u529f\u6267\u884c\u7684\u957f\u671f\u89c4\u5212\u3002\u6ca1\u6709\u89c4\u5212\u7684\u516c\u53f8\u53ea\u662f\u5728\u62bc\u6ce8\u6210\u529f\u7684\u5076\u7136\u6027\u7f62\u4e86\u3002<\/p>\n\n\n\n

\u800c\u8fd9\u663e\u7136\u4e0d\u662f\u4ec0\u4e48\u4e0a\u4e58\u4e4b\u7b56\u3002<\/p>\n\n\n\n

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\u6574\u4f53\u6765\u8bb2\uff0c\u6211\u4eec\u8981\u7262\u8bb0\u201c\u6218\u7565\u201c \u548c \u201d\u7b56\u7565\u201c \u662f\u6709\u533a\u522b\u7684 \u3002\u201d\u7b56\u7565\u201c\u7684\u5b9a\u4e49\u662f\u201c\u6709\u6d41\u52a8\u6027\uff0c\u53ef\u53d8\u52a8\u7684\u8ba1\u5212\u201d\uff0c\u800c\u201c\u6218\u7565\u201d\u66f4\u504f\u5411\u884c\u52a8\uff0c\u6216\u91c7\u53d6\u7684\u4e00\u4e9b\u5217\u63aa\u65bd\uff0c\u5141\u8bb8\u56e2\u961f\u6267\u884c\u77ed\u671f\u8ba1\u5212\u3002\u56e0\u6b64\u201c\u6218\u7565\u201d\u5728\u8bed\u5883\u91cc\u901a\u5e38\u4e0e\u201c\u7b56\u7565\u201d\u6210\u7236\u5b50\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u7136\u800c\u6bcf\u5f53\u6211\u4eec\u8bb2\u5230\u4ea7\u54c1\u7b56\u7565\uff0c\u901a\u5e38\u4f1a\u5728\u4ea7\u54c1\u7b56\u7565\u7684\u5236\u5b9a\u65b9\u5f0f\u3001\u6d41\u7a0b\u4e2d\u6d89\u53ca\u7684\u4eba\u5458\u4ee5\u53ca\u6240\u8ff0\u7b56\u7565\u5bf9\u5546\u4e1a\u3001\u6280\u672f\u548c\u4f53\u9a8c\u7ec4\u4ef6\u7684\u76f8\u5bf9\u91cd\u70b9\u65b9\u9762\u5b58\u5728\u7ec6\u5fae\u5dee\u522b\u3002<\/p>\n\n\n\n

\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0c\u4ea7\u54c1\u7b56\u7565\u901a\u5e38\u4f1a\u503e\u5411\u8003\u8651\u5546\u4e1a\u56e0\u7d20\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n

\u76f8\u5173\u4ea7\u4e1a\u548c\u5e02\u573a\u8d8b\u52bf<\/li>\n\n\n\n

\u6f5c\u5728\u5e02\u573a\u89c4\u6a21<\/li>\n\n\n\n

\u516c\u53f8\u548c\u4f01\u4e1a\u8fdb\u5165\u8be5\u5e02\u573a\u7684\u80fd\u529b\/\u5f71\u54cd\u529b\u7684\u5206\u6790<\/li>\n\n\n\n

\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u683c\u5c40 \uff08landscape\uff09 \u548c\u7a7a\u767d \uff08whitespace\uff09<\/li>\n\n\n\n

\u4ea7\u54c1\u5b9a\u4f4d \uff08\u9488\u5bf9\u76f8\u5173\u5e02\u573a\uff09<\/li>\n\n\n\n

\u957f\u671f\u5546\u4e1a\u76ee\u6807\u7684\u51b3\u7b56<\/li>\n<\/ul>\n\n\n\n
\u56e0\u800c\uff0c\u82e5\u4e00\u4e2a\u7b56\u7565\u4e2d\u7684\u5546\u4e1a\u5143\u7d20\u80fd\u591f\u6e05\u6670\u7684\u5b9a\u4e49\u5546\u4e1a\u673a\u4f1a\uff0c\u90a3\u4e48\u540c\u6837\uff0c\u8bbe\u8ba1\u548c\u5de5\u7a0b\u4e5f\u53ef\u4ee5\u505a\u4e3a\u4e3b\u5bfc\uff0c\u4ece\u79d1\u6280\u548c\u4f53\u9a8c\u5c42\u9762\u6765\u63cf\u7ed8\u4ea7\u54c1\/\u670d\u52a1\u7684\u80cc\u540e\u7684\u903b\u8f91\u542b\u4e49 \uff08implication\uff09 \u3002<\/p>\n\n\n\n
1.\u5171\u521b\u7b56\u7565 Co-Creating Strategy<\/h2>\n\n\n\n
\u5f53\u51b3\u7b56\u4e00\u4e2a\u7b56\u7565\u7684\u7ec6\u8282\u65f6 \uff08\u5982\u4f55\u8d62\u5f97\u5e02\u573a\uff09 \uff0c\u9700\u8981\u5728\u4e00\u5b9a\u7a0b\u5ea6\u7684\u73af\u5883\u8fdb\u884c\uff0c\u901a\u5e38\u662f\u53c2\u8003\u4e00\u4e2a\u4ea7\u54c1\u7684\u7528\u6237\u4f53\u9a8c\u8c03\u7814\uff0c\u6765\u8003\u8651\u8fd9\u4e2a\u5546\u4e1a\u65b9\u5411 \uff08commercial direction\uff09 \u4e0b\u6240\u5305\u542b\u7684\u5185\u5bb9\u4e0e\u76f8\u5173\u7684\u76ee\u6807\u3001\u75db\u70b9\u3001\u9700\u6c42\uff0c\u4ee5\u53ca\u7528\u6237\u6e34\u6c42\uff0c\u5206\u6790\u54ea\u4e00\u4e2a\u662f \u5f71\u54cd\u7b56\u7565\u6210\u529f\u7684\u6838\u5fc3\u56e0\u7d20\u3002<\/p>\n\n\n\n
\u6bd5\u7adf\uff0c\u7ed9\u51fa\u7684\u7b56\u7565\u53ea\u6709\u5728\u76ee\u6807\u7528\u6237\u6309\u7167\u8ba1\u5212\u5b9e\u73b0\u6d88\u8d39\uff0c\u4f7f\u7528\u4ea7\u54c1\uff0c\u5e76\u5728\u6d3b\u52a8\u4e2d\u53d1\u6325\u4ef7\u503c\uff0c\u624d\u80fd\u83b7\u5f97\u6210\u529f\u3002\u6211\u4eec\u9700\u8981\u4e86\u89e3\u7b56\u7565\u7684\u76ee\u6807 \uff08\u5e02\u573a\uff09 \uff0c\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u8fbe\u5230\u76ee\u6807 \uff08\u6211\u4eec\u63d0\u4f9b\u7684\u4ef7\u503c\uff09 \u6765\u5b9e\u73b0\u6211\u4eec\u7684\u5546\u4e1a\u76ee\u7684\u3002<\/p>\n\n\n\n
\u56e0\u800c\uff0c\u5728\u524d\u671f\u89c4\u5212\u4e2d\uff0c\u8bbe\u8ba1\u7b56\u7565\u7684\u4e3b\u8981\u5185\u5bb9\u5c31\u662f \u5206\u6790\u7528\u6237\u6d1e\u5bdf \uff08insight\uff09\uff08\u6211\u4eec\u5bf9\u4e8e\u76ee\u6807\u6d88\u8d39\u8005\u7684\u4e86\u89e3\uff09 \uff0c\u56f4\u7ed5\u73b0\u6709\u4ea7\u54c1 \uff08\u539f\u6837\u4f53\u9a8c\uff09 \u5e26\u6765 \u60c5\u666f\u611f\u77e5 \uff08contextual awareness\uff09 \uff0c\u786e\u5b9a \u76f8\u5173\u9700\u6c42\u7684\u53d1\u5c55\u65b9\u5411 \uff08\u613f\u666f\uff09 \uff0c\u4ea7\u54c1\u672a\u6765 \u5982\u4f55\u4f18\u5316 \uff08\u672a\u6765\u4f53\u9a8c\uff09 \u3002<\/p>\n\n\n\n
\u8fd9\u91cc\u7684\u8981\u70b9\u662f\uff0c\u5728\u8de8\u804c\u80fd\u5408\u4f5c\u6a21\u5f0f\u4e0b\uff0c\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u6218\u7565\u5e94\u8be5\u5305\u62ec\u6765\u81ea\u5546\u4e1a \uff08\u4ea7\u54c1 \/ \u8425\u9500 \/ \u9500\u552e\uff09 \u3001\u6280\u672f \uff08\u5de5\u7a0b\uff09 \u548c\u8bbe\u8ba1 \uff08UX\uff09 \u7684\u8d21\u732e\u548c\u89c2\u70b9\uff0c\u5e76\u786e\u4fdd\u5bfc\u5411\u63aa\u65bd\u8ddf\u968f\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n\n\n\n
- \u5b9e\u7528\u6027\uff1a\u662f\u5426\u65b9\u9762\u4eba\u4eec\u4f7f\u7528\uff1f<\/li>\n<\/ul>\n\n\n\n
  \u4ea7\u54c1\u7ba1\u7406\u548c\u4ea7\u54c1\u8425\u9500\u7684\u6295\u5165\u901a\u5e38\u805a\u7126\u4e8e\u5e02\u573a\uff0c\u4ee5\u6b64\u8bc1\u5b9e\u53ef\u80fd\u5b58\u5728\u7684\u5546\u4e1a\u673a\u4f1a\uff0c\u5e76\u4ece\u4e2d\u5bfb\u6c42\u7b54\u6848\uff1a<\/p>\n\n\n\n
  \u4f55\u79cd\u8d8b\u52bf\u5728\u5bf9\u6211\u4eec\u7684\u76ee\u6807\u5e02\u573a\u4ea7\u751f\u5f71\u54cd\uff1f\u7ed3\u679c\u4e3a\u5bfc\u5411 \uff08resulting\uff09 \u7684\u5546\u4e1a\u673a\u4f1a\u89c4\u6a21\u662f\u600e\u6837\u7684\uff1f<\/p>\n\n\n\n
  \u4ee5\u5de5\u7a0b\u4e3a\u4e3b\u5bfc\u7684\u8f93\u5165 \/ \u6295\u5165\uff0c\u5e38\u91c7\u53d6\u7b56\u7565\u7684\u6280\u672f\u56e0\u7d20\u548c\u5173\u952e\u6784\u67b6\u51b3\u5b9a\u7684\u5f62\u5f0f\uff1a<\/p>\n\n\n\n
  \u6f5c\u5728\u7684\u6280\u672f\u5982\u4f55\u53d1\u5c55 \uff08evolve\uff09 \u6765\u652f\u6491\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u53c8\u5982\u4f55\u5b9e\u73b0\u6211\u4eec\u7684\u5546\u4e1a\u7b56\u5212\uff1f<\/p>\n\n\n\n
  \u6700\u540e\uff0c\u8bbe\u8ba1\u4e3a\u4e3b\u5bfc\u7684\u8f93\u5165\u901a\u5e38\u4f1a\u4f20\u8fbe\u7528\u6237\u4f53\u9a8c\u7684\u9700\u6c42\u65b9\u5411\uff0c\u548c\u76ee\u6807\u7528\u6237\u7684\u9700\u6c42\u6709\u7740\u7d27\u5bc6\u7684\u8054\u7cfb\uff1a<\/p>\n\n\n\n
  \u4ea7\u54c1 \/ \u4ea7\u54c1\u4f53\u9a8c\u5982\u4f55\u53d1\u5c55\u6765\u652f\u6491\u76ee\u6807\u7528\u6237\u7684\u9700\u6c42\uff0c\u5e76\u5b9e\u73b0\u5546\u4e1a\u7b56\u7565\uff1f<\/p>\n\n\n\n
  \u4e0d\u7528\u8bf4\uff0c\u4efb\u4f55\u597d\u7684\u4ea7\u54c1\u7b56\u7565\u4e00\u5b9a\u4f1a\u5728\u8fd9\u4e0a\u8ff0 \u4e09\u4e2a\u5c42\u9762 \u8fdb\u884c\u601d\u8003\uff0c\u9f50\u5fc3\u534f\u529b\u4ee5\u6c42\u6210\u529f\u3002\u5546\u4e1a\u7b56\u7565\u7684\u5173\u952e\u5728\u4e8e\u56e2\u961f\u7684\u6267\u884c\u80fd\u529b\uff0c\u201c\u6267\u884c\u201d\u57fa\u4e8e\u672a\u6765\u4f53\u9a8c\u4f1a\u5982\u4f55\u5f71\u54cd\u7528\u6237\u884c\u4e3a\uff0c\u4e5f\u57fa\u4e8e\u6280\u672f\u5728\u4f55\u79cd\u7a0b\u5ea6\u4e0a\u80fd\u5b9e\u73b0\u6240\u9700\u4f53\u9a8c\u3002<\/p>\n\n\n\n
  \u7efc\u4e0a\u6240\u8ff0\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7b56\u5212\u5e94\u5f53\u662f\u7531\u5177\u6709\u4ea7\u54c1\u7ba1\u7406\u80fd\u529b\u7684\u4eba\u5458\u8fdb\u884c\u8fd0\u4f5c\uff0c\u7b56\u5212\u7684\u76f8\u5173\u4ea7\u7269\u4ee5\u53ca\u4efb\u4f55\u7ed3\u679c\u5bfc\u5411\u7684\u521b\u65b0\uff0c\u90fd\u5c06\u6210\u4e3a\u4e5f\u5e94\u5f53\u4f5c\u4e3a\u8de8\u804c\u80fd\u534f\u4f5c\u7684\u4ea7\u7269 \uff08\u5305\u62ec\u8bbe\u8ba1\uff09 \u3002<\/p>\n\n\n\n
  $\"\"\/$ <\/figure>\n\n\n\n
  2.\u4ec0\u4e48\u662f\u8bbe\u8ba1\u7b56\u7565\uff1f What is a Design Strategy?<\/h2>\n\n\n\n
  \u8bbe\u8ba1\u7b56\u7565\u9610\u8ff0\u7684\u662f\u201c\u5546\u4e1a\u7b56\u7565\u201d\u548c\u5176\u56e2\u961f\u9488\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u5bf9\u7528\u6237\u4f53\u9a8c\u201c\u8fdb\u884c\u8fed\u4ee3\u201d\u4e4b\u95f4\u7684\u7f1d\u9699\uff0c\u76ee\u7684\u662f\u4e3a\u4e86\u8fbe\u6210\u5546\u4e1a\u8ba1\u5212\u3002<\/p>\n\n\n\n
  \u7279\u522b\u6ce8\u610f\u7684\u662f\uff0c\u5b83\u4f53\u73b0\u4e86\u5546\u4e1a\u7b56\u7565\u7684\u4e00\u89d2\uff1a\u56e2\u961f\u9700\u8981\u51b3\u5b9a\u5982\u4f55\u4f7f\u671f\u671b\u7684\u5546\u4e1a\u6210\u679c\u4e0e\u76ee\u6807\u7528\u6237\u7684\u9700\u6c42\u4fdd\u6301\u4e00\u81f4\uff1b\u4ee5\u53ca\u6280\u672f\u67b6\u6784\u4e0e\u4f53\u9a8c\u8bbe\u8ba1\u76f8\u7ed3\u5408\u7684\u4ea7\u7269\uff0c\u8fd9\u4e00\u7ed3\u679c\u591f\u6539\u53d8\u7528\u6237\u884c\u4e3a\u4e60\u60ef \uff08\u5546\u4e1a\u6210\u529f\u7684\u9886\u5148\u6307\u6807\uff09 \u3002<\/p>\n\n\n\n
  \u201c\u8fd9\u662f\u4e00\u79cd\u5c06\u4e1a\u52a1\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u610f\u56fe\u8f6c\u5316\u4e3a\u8be5\u4e1a\u52a1\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f53\u9a8c \uff08\u5e76\u518d\u6b21\u8fd4\u56de\uff01\uff09 \u7684\u65b9\u5f0f\u3002\u8fd9\u662f\u4f01\u4e1a\u60f3\u8981\u7684\u548c\u4eba\u4eec\u9700\u8981\u7684\u4e4b\u95f4\u7ecf\u5e38\u7f3a\u5931\u7684\u4e2d\u95f4\u5730\u5e26\u3002\u201d<\/p>\n\n\n\n
  \u2014\u2014 Ben Crothers<\/p>\n\n\n\n
  \u8bbe\u8ba1\u7b56\u7565\u901a\u5e38\u5305\u542b\uff1a<\/p>\n\n\n\n
  \n
  \u6210\u529f\uff08\u5bf9\u8c61\uff09\u7684\u5b9a\u4e49\u548c\u6807\u51c6\u3002<\/li>\n\n\n\n
  \u9488\u5bf9\u5df2\u77e5\u7528\u6237\u673a\u4f1a\uff08\u75db\u70b9\uff0c\u9700\u6c42\uff0c\u6109\u60a6\u7b49\uff09\u7684\u7ec6\u8282\u3002<\/li>\n\n\n\n
  \u5f53\u524d\u63d0\u8bae\u548c\u4f53\u9a8c\u7684\u5206\u6790\u3002<\/li>\n\n\n\n
  \u613f\u666f\u548c\u4e00\u7cfb\u5217\u4f53\u73b0\u9700\u6c42\uff0c\u672a\u6765\u72b6\u6001\u7684\u539f\u5219\u3002<\/li>\n<\/ul>\n\n\n\n
  \u6b64\u5916\uff0c\u5728\u4f01\u4e1a\u80cc\u666f\u4e2d\uff0c\u8bbe\u8ba1\u7b56\u7565\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u7ec8\u7aef\u7528\u6237\uff0c\u8fd8\u4f1a\u6839\u636e\u66f4\u590d\u6742\u7684\u5b8f\u89c2\u5e03\u5c40\u6765\u8003\u91cf\u5176\u4ed6\u7ec4\u7ec7\u6027\u89d2\u8272\uff0c\u89e3\u51b3\u65b9\u6848\u7684\u843d\u5b9e\u3001\u6210\u529f\u548c\u5ef6\u7eed\u7684\u57fa\u7840\u662f\u5bf9\u4e8e\u4ea4\u4e92\u3001\u754c\u9762\u548c\u4e0d\u540c\u9700\u6c42\u7684\u7406\u89e3\u3002<\/p>\n\n\n\n
  \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7b56\u7565\u6210\u529f\u7684\u5b9a\u4e49\u4e0d\u4ec5\u4ec5\u5c40\u9650\u5728\u4e2a\u4f53\u7528\u6237\u5bf9\u4e8e\u5355\u72ec\u4ea7\u54c1\u7684\u4f53\u9a8c\uff0c\u800c\u662f\u6269\u5c55\u5230\u591a\u65b9\u9762\u7684\uff0c\u6ee1\u8db3\u591a\u79cd\u7ec4\u7ec7\u89d2\u8272\uff0c\u5e76\u4ece\u66f4\u5bbd\u9614\u7684\u5c42\u9762\u4e3a\u7ec8\u7aef\u5ba2\u6237\u4f53\u9a8c\u8003\u8651 \uff08\u8d85\u8d8a\u4ea7\u54c1\u672c\u8eab\uff09 \u3002<\/p>\n\n\n\n
  \u201c\u8bbe\u8ba1\u662f\u4e3a\u4e86\u987e\u5ba2\u670d\u52a1\uff0c\u5e76\u4e0d\u4ec5\u4ec5\u662f\u7528\u6237\u3002\u8bbe\u8ba1\u7684\u672c\u8d28\u4e00\u76f4\u662f\u9500\u552e\u3002\u201d<\/p>\n\n\n\n
  \u2014\u2014 John Maeda<\/p>\n\n\n\n
  \u4e0e\u4efb\u4f55\u7b56\u7565\u76f8\u540c\uff0c\u8bbe\u8ba1\u7b56\u7565\u5305\u542b\u57fa\u4e8e\u63a8\u7406\u548c\u51b3\u7b56\u7684\u8f93\u5165\uff0c \u4eba\u5de5\u5206\u6790 \uff08\u8f93\u51fa\uff09 \u548c\u5047\u8bbe\uff0c\u4ee5\u53ca\u7b56\u7565\u81ea\u8eab\u7684\u6838\u5fc3\uff0c\u8fd9\u4e9b\u4e00\u822c\u90fd\u662f\u4f5c\u4e3a\u4e66\u9762\u6587\u672c\u6765\u9610\u8ff0\u7684\u3002<\/p>\n\n\n\n
  $\"\"\/$ <\/figure>\n\n\n\n
  3.\u5236\u5b9a\u8bbe\u8ba1\u7b56\u7565 Forming a Design Strategy<\/h2>\n\n\n\n
  \u5e7f\u6cdb\u5730\u6765\u8bf4\uff0c\u8bbe\u8ba1\u7b56\u7565\u5e94\u8be5\u4e3a\u4ee5\u4e0b\u4e09\u4e2a\u95ee\u9898\u63d0\u4f9b\u7b26\u5408\u76f8\u5173\u80cc\u666f\u548c\u65b9\u5411\u7684\u7b54\u6848\uff0c\u4ee5\u53ca\u5728\u6b64\u8fc7\u7a0b\u4e2d\u6211\u4eec\u9700\u8981\u9488\u5bf9\u7279\u522b\u7528\u6237\u800c\u5b8c\u6210\u7684\u6311\u6218\uff1a<\/p>\n\n\n\n
  1\uff09\u6211\u4eec\u7684\u5904\u5883\u662f\u4ec0\u4e48<\/strong><\/p>\n\n\n\n
  \u4e3a\u4e86\u63d0\u4f9b\u5fc5\u8981\u72b6\u6001\u610f\u8bc6\u5e76\u7ed9\u51fa\u6e05\u6670\u7684\u8bca\u65ad\uff0c\u6211\u4eec\u7684\u4efb\u52a1\u5c31\u662f\u6839\u636e\u6211\u4eec\u5bf9\u7528\u6237\u7684\u7406\u89e3\u6765\u8861\u91cf\u3001\u5224\u65ad\u5546\u4e1a\u4ee3\u7406\u3002\u8fd9\u8981\u5f3a\u8c03\u7684\u662f\uff0c\u5b9a\u4e49\u76ee\u6807\u548c\u5173\u952e\u53d7\u4f17\u4eba\u7fa4\u7684\u9700\u6c42\uff0c\u4ea7\u54c1\u5bf9\u4e8e\u8fd9\u4e9b\u9700\u6c42\u63d0\u4f9b\u4f55\u79cd\u7a0b\u5ea6\u7684\u670d\u52a1\uff0c\u4ee5\u53ca\u5f53\u4e0b\u5ba2\u6237\u4f53\u9a8c\u7684\u6210\u6548\u3002<\/p>\n\n\n\n
  \u5728\u5546\u4e1a\u8ba1\u5212\u7684\u670d\u52a1\u7cfb\u7edf\u4e2d\u6211\u4eec\u610f\u56fe\u8ba9\u90a3\u4e9b\u80fd\u4e3a\u7528\u6237\u4f53\u73b0\u4ef7\u503c\u7684\u673a\u4f1a \uff08\u75db\u70b9\u3001\u9700\u6c42\u3001\u7528\u6237\u6109\u60a6\uff09 \u6d6e\u51fa\u6c34\u9762\u3002\u5728\u67d0\u79cd\u610f\u4e49\u4e0a\u6765\u8bb2\uff0c\u8fd9\u662f\u5e7f\u6cdb\u5229\u7528\u8c03\u7814\u91cc\u7684\u6d1e\u5bdf\u6765\u8bc6\u522b\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u673a\u4f1a \uff08\u53ef\u53d6\u6027 desirability\uff09 \uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u6211\u4eec\u5728\u7f29\u5c0f\u8303\u56f4\u7684\u89c6\u89d2\u5185\u7b5b\u9009\u51fa\u6700\u4f73\u673a\u4f1a\u6765\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807 \uff08\u53ef\u884c\u6027\uff09 \u3002<\/p>\n\n\n\n
  \u7528\u4e8e\u4e3a\u5206\u6790\u548c\u8bca\u65ad\u63d0\u4f9b\u4fe1\u606f\u7684\u4e00\u4e9b\u65b9\u6cd5 \/ \u65b9\u6cd5\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n
  \u4eba\u7269\u753b\u50cf<\/h3>\n\n\n\n
  \u4eba\u7269\u753b\u50cf\uff1a\u5e2e\u52a9\u56e2\u961f\u7b80\u5316\u5bf9\u4e8e\u5177\u6709\u4ee3\u8868\u6027\u76ee\u6807\u7528\u6237 \/ \u5ba2\u6237\u7684\u7406\u89e3\uff1b\u5305\u62ec\u4ed6\u4eec\u7684\u80cc\u666f\u3001\u76ee\u7684\u3001\u884c\u4e3a\u3001\u6d3b\u52a8\u3001\u4e92\u52a8\u548c\u75db\u70b9\u3002<\/p>\n\n\n\n
  JTBD<\/h3>\n\n\n\n
  JTBD\uff1a\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u8d2d\u4e70\u884c\u4e3a\u80cc\u540e\u7684\u6f5c\u5728\u52a8\u673a\uff0c\u4ee5\u53ca\u4ed6\u4eec\u901a\u8fc7\u8d2d\u4e70\u4ea7\u54c1 \/ \u670d\u52a1 \uff08\u4e3b\u5f20\u7684\u6838\u5fc3\uff09 \u6765\u8bd5\u56fe\u5b9e\u73b0\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n
  \u65c5\u7a0b\u56fe\uff08\u5f53\u524d\uff09<\/h3>\n\n\n\n
  \u65c5\u7a0b\u56fe \uff08\u5f53\u524d\uff09 \uff1a\u56e2\u961f\u80fd\u6316\u6398\u5178\u578b\u7528\u6237\u5728\u4f7f\u7528\u4ea7\u54c1 \/ \u670d\u52a1\u65f6\u7684\u4f53\u9a8c\u6765\u5b9e\u73b0\u7ed9\u51fa\u7684\u76ee\u6807\uff0c\u5305\u62ec\u4ed6\u4eec\u91c7\u53d6\u7684\u6b65\u9aa4\uff0c\u884c\u52a8\u4ee5\u53ca\u4ed6\u4eec\u5728\u4ea4\u4e92\u8fc7\u7a0b\u4e2d\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n
  \u7ade\u54c1\u5206\u6790<\/h3>\n\n\n\n
  \u7ade\u54c1\u5206\u6790\uff1a\u8ba9\u56e2\u961f\u6df1\u5165\u4e86\u89e3\u7528\u6237\u4f7f\u7528\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u65f6\u7684\u4f53\u9a8c\uff0c\u6216\u8005\u4ed6\u4eec\u4f7f\u7528\u5185\u90e8\u7cfb\u7edf\u6216\u5176\u4ed6\u65b9\u5f0f\u6765\u5b9e\u73b0\u7c7b\u4f3c\u76ee\u6807\u3002<\/p>\n\n\n\n
  2\uff09\u6211\u4eec\u8981\u53bb\u54ea\uff1f<\/strong><\/p>\n\n\n\n
  \u5f53\u6211\u4eec\u62e5\u6709\u4e86\u5fc5\u8981\u5f62\u6001\u610f\u8bc6\uff0c\u6211\u4eec\u9664\u4e86\u505a\u8bbe\u8ba1\u5e08\u672c\u8eab\u6700\u64c5\u957f\u7684\u4e8b\uff0c\u8fd8\u8981\u53bb \u8bbe\u60f3\u672a\u6765\u53ef\u80fd\u7684\u84dd\u56fe\u3002\u6089\u77e5\u6211\u4eec\u63d0\u4f9b\u670d\u52a1\u7684\u5bf9\u8c61\uff0c\u4ed6\u4eec\u5e0c\u671b\u5b9e\u73b0\u7684\u76ee\u6807\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u9700\u6c42\u5982\u4f55\u88ab\u6ee1\u8db3\uff0c\u5f53\u6211\u4eec\u719f\u77e5\u4ee5\u4e0a\u4fe1\u606f\u540e\u5c31\u53ef\u4ee5\u5229\u7528\u8bbe\u8ba1\u5e08\u7684\u8d85\u80fd\u529b \u2014\u2014 \u521b\u9020\u6027\u89e3\u51b3\u95ee\u9898 \u2014\u2014 \u6765\u6e05\u6670\u8868\u8fbe\u9700\u6c42\u4f53\u9a8c\u3002<\/p>\n\n\n\n
  \u800c\u5de5\u4f5c\u5185\u5bb9\u4e5f\u4e0d\u4ec5\u4ec5\u662f\u63a8\u6d4b\u672a\u6765\uff0c\u8fd8\u8981\u5229\u7528\u6211\u4eec\u6025\u9700\u638c\u63e1\u7684\u6d1e\u5bdf\u529b\u9488\u5bf9\u987e\u5ba2\u4e2d\u7684\u7279\u6b8a\u4eba\u7fa4\u57fa\u4e8e\u5bf9\u4e8e\u9700\u8981\u89e3\u51b3\u95ee\u9898\u7684\u7406\u89e3\u4ee5\u53ca\u9700\u8981\u6539\u53d8 \/ \u4ea7\u751f\u5f71\u54cd\u7684\u884c\u4e3a\uff0c\u4ee5\u6b64\u6784\u60f3\u4e00\u79cd\u4f53\u9a8c\u3002<\/p>\n\n\n\n
  \u6b64\u5916\uff0c\u8fd9\u4e2a\u521b\u610f\u8fc7\u7a0b\u7684\u4ea7\u51fa\u4e00\u822c\u7528\u6765\u4fc3\u8fdb\u534f\u4f5c\uff0c\u8868\u8fbe\u6211\u4eec\u7531\u8877\u7684\u7406\u60f3\u3002\u4ee5\u6545\u4e8b\u677f\u4e3a\u7ed3\u679c\u7684\u8f93\u51fa\uff0c\u4e00\u822c\u88ab\u770b\u4f5c\u662f\u8bbe\u8ba1\u6d41\u7a0b\u4e2d\u7684\u4eba\u4e3a\u4ea7\u7269\uff0c\u4f46\u91cd\u70b9\u662f\u5c06\u5b83\u4eec\u7528\u4f5c\u4e0e\u56e2\u961f\u548c\u5229\u76ca\u76f8\u5173\u8005\u4e92\u52a8\u7684\u5de5\u5177\uff1b\u8fbe\u6210\u5171\u8bc6\uff0c\u9f13\u52b1\u8fdb\u6b65\uff0c\u4fdd\u6301\u524d\u8fdb\u6b65\u4f10\u3002<\/p>\n\n\n\n
  \u7528\u4e8e\u63d0\u4f9b\u613f\u666f\u548c\u65b9\u5411\u7684\u65b9\u5f0f\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n
  \u76ee\u6807\u673a\u4f1a\uff1a<\/h3>\n\n\n\n
  \u6211\u4eec\u8981\u610f\u8bc6\u5230\u6211\u4eec\u9700\u8981 \u4ece\u9700\u6c42\u548c\u95ee\u9898\u7684\u8bf4\u660e\u51fa\u53d1\uff0c\u628a\u8fd9\u4e9b\u89c6\u4f5c\u4f5c\u4e3a\u8bbe\u8ba1\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u6bcf\u4e00\u4e2a\u8bf4\u660e\u90fd\u5728\u7ed9\u5b9a\u7684\u80cc\u666f\u4e2d\uff0c\u4ece\u5df2\u77e5\u7528\u6237\u753b\u50cf\u7684\u89d2\u5ea6\u521b\u9020\u673a\u4f1a\uff0c\u8fd9\u4e9b\u8bf4\u660e\u5728\u8bd5\u56fe\u5b9a\u4e49\u4e00\u4e2a\u6216\u4e00\u4e2a\u4ee5\u4e0a\u7684 JTBD \uff08\u5bfc\u5411\u8f93\u51fa\uff09 \u3002<\/p>\n\n\n\n
  \u613f\u666f & \u89c4\u5219\uff1a<\/h3>\n\n\n\n
  \u613f\u666f\u53ef\u4ee5\u6709\u5f88\u591a\u79cd\u5f62\u5f0f\uff0c\u4f46\u662f \u9ad8\u7ea7\u89c6\u89c9\u6982\u5ff5\u642d\u914d\u8bbe\u8ba1\u539f\u5219\u5f15\u5bfc \u53ef\u4ee5\u9ad8\u6548\u7684\u6f14\u7ece\u4f53\u9a8c\u662f\u5982\u4f55\u6539\u8fdb\u7684\uff0c\u540c\u65f6\uff0c\u63d0\u4f9b\u4e00\u7cfb\u5217\u4f53\u9a8c\u6838\u5fc3\u7684\u7279\u6b8a\u5c5e\u6027\uff0c\u53ef\u80fd\u4f1a\u5bf9\u540e\u7eed\u8bbe\u8ba1\u51b3\u5b9a\u505a\u51fa\u76f8\u5e94\u5f15\u5bfc\u3002<\/p>\n\n\n\n
  \u843d\u5b9e\u65c5\u7a0b\u56fe\uff1a<\/h3>\n\n\n\n
  \u5f53\u4e0b\u65c5\u7a0b\u56fe \uff08as-is Journey\uff09 \u7684\u53cd\u9762\uff0c\u9700\u8981\u843d\u5b9e\u7684\u65c5\u7a0b\u56fe\u63cf\u7ed8\u4e86\u5f53\u4e00\u4e2a\u7279\u6b8a\u987e\u5ba2\u5728\u6d88\u8d39\u672a\u6765\u4ea7\u54c1\/\u670d\u52a1\u65f6\u7684\u9700\u6c42\u4f53\u9a8c\uff0c\u8fd9\u662f\u7ad9\u5728\u987e\u5ba2 \u7684\u89d2\u5ea6\u4f20\u8fbe\u7684 \u4e00\u79cd\u7406\u60f3\u4f53\u9a8c\u548c\u987e\u5ba2\u6240\u9700 \u7684\u60c5\u611f\u56de\u5e94\u3002<\/p>\n\n\n\n
  \u6545\u4e8b\u677f\uff1a<\/h3>\n\n\n\n
  \u6545\u4e8b\u677f\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u89c6\u89c9\u5de5\u5177\uff0c\u53ef\u4ee5\u5173\u952e\u5c42\u9762\u4ee5\u5ba2\u6237\u7684\u89d2\u5ea6\u4f20\u8fbe\u66f4\u591a\u7684\u4f53\u9a8c\uff0c\u901a\u5e38\u56f4\u7ed5\u66f4\u5e7f\u6cdb\u65c5\u7a0b\u7684\u67d0\u4e9b\u5173\u952e\u65b9\u9762\u63d0\u4f9b\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u8fd9\u91cc\u7684\u91cd\u70b9\u662f \u6982\u5ff5\u4f53\u9a8c \uff0c\u800c\u4e0d\u662f UI \u7684\u7ec6\u8282\u3002<\/p>\n\n\n\n
  3\uff09\u6211\u4eec\u600e\u4e48\u53bb\uff1f<\/strong><\/p>\n\n\n\n
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  4.\u5f71\u54cd\u4f20\u64ad\u7684\u94fa\u57ab Paving the way to impact<\/h2>\n\n\n\n
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