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\u9c9c\u4e3a\u4eba\u77e5\u7684\u662f\uff0c\u58f0\u540d\u5927\u566a\u7684musical.ly\u5176\u5b9e\u662f\u4e00\u5bb6\u6210\u7acb\u4e8e\u4e0a\u6d77\u7684\u516c\u53f8\uff0c\u800c\u5b83\u53c8\u662f\u51ed\u501f\u4ec0\u4e48\u5438\u5f15\u5230\u5168\u4e16\u754c\u9752\u5c11\u5e74\u5728\u5176\u5e73\u53f0\u4e50\u6b64\u4e0d\u75b2\u7684\u6d3b\u8dc3\u5462\uff1f\u5176\u5b9e\uff0c\u4f5c\u4e3a\u4e00\u5bb6\u6781\u5177\u6d3b\u529b\u7684\u521d\u521b\u516c\u53f8\uff0c\u4e3a\u4e86\u8fdb\u4e00\u6b65\u52a0\u5feb\u589e\u957f\u901f\u5ea6\uff0cmusical.ly\u4e5f\u4e0d\u65ad\u5728\u5bfb\u6c42\u6700\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\u3002<\/p>\n musical.ly\u5e0c\u671b\u901a\u8fc7\u6df1\u5ea6\u5206\u6790\u6765\u6269\u5c55\u5168\u7403\u4e1a\u52a1\u2014\u2014\u8fd9\u6b63\u662fAppsFlyer\u7684\u62ff\u624b\u7684\u6d3b\uff0c\u901a\u8fc7\u4e86\u89e3\u54ea\u4e9b\u7279\u5b9a\u8425\u9500\u6d3b\u52a8\u63a8\u52a8\u4e86\u65b0\u5b89\u88c5\u7684\u589e\u957f\u3001\u63d0\u5347\u4e86\u65b0\u7528\u6237\u7684\u8d28\u91cf\u4ee5\u53ca\u5404\u6e20\u9053\u7684\u7528\u6237\u7559\u5b58\u7387\u548c\u4e92\u52a8\u7387\uff0c\u4ee5\u5728\u6536\u96c6\u76f8\u5173\u6307\u6807\u7684\u540c\u65f6\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u548c\u91cd\u5851\u7528\u6237\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u5e73\u53f0\u5c3d\u7ba1CPI\u5f88\u4f4e\u4e14\u7559\u5b58\u7387\u76f8\u4f3c\uff0c\u4f46\u5176\u5e94\u7528\u5185\u7528\u6237\u884c\u4e3a\u5374\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u901a\u8fc7\u4e86\u89e3\u6b64\u7c7b\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\uff0cmusical.ly\u6784\u5efa\u8d77\u66f4\u597d\u7684\u7528\u6237\u4e92\u52a8\u8d44\u6599\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u4e8e\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u4e2d\u3002<\/p>\n \u901a\u8fc7AppsFlyer\u63d0\u4f9b\u7684\u6570\u636e\u5206\u6790\uff0cmusical.ly\u8fd8\u638c\u63e1\u4e86\u8de8\u6e20\u9053\u589e\u957f\u60c5\u51b5\u4e2d\u7684\u6bcf\u4e2a\u73af\u8282\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u5bf9\u4e8e\u7528\u6237\u589e\u957f\u6709\u7740\u5168\u5c40\u9762\u7684\u638c\u63a7\uff1a\u4eceFacebook\u3001Google\u7b49\u6e20\u9053\u7684\u4ed8\u8d39\u589e\u957f\u5230\u540c\u884c\u9080\u8bf7\u3001\u4ed8\u8d39\u5a92\u4f53\u548c\u5f71\u54cd\u529b\u8425\u9500\uff0c\u5404\u73af\u8282\u7684\u4fe1\u606f\u90fd\u4e3a\u7528\u6237\u589e\u957f\u548c\u5ba2\u6237\u4f53\u9a8c\u4f18\u5316\u63d0\u4f9b\u4e86\u6df1\u5165\u7684\u5206\u6790\u3002<\/p>\n \u66f4\u91cd\u8981\u7684\u662f\uff0cAppsFlyer\u7684\u6570\u636e\u900f\u89c6\u62a5\u544a\u548c\u81ea\u5b9a\u4e49\u63a7\u5236\u9762\u677f\u6839\u636e\u5730\u533a\u3001\u56e2\u961f\u548c\u5bb9\u91cf\u6574\u7406\u6570\u636e\uff0c\u89e3\u51b3\u4e86musical.ly\u8425\u9500\u56e2\u961f\u6570\u636e\u8fc7\u8f7d\u7684\u95ee\u9898\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0d\u518d\u5c40\u9650\u4e8e\u6536\u96c6\u6570\u636e\uff0c\u800c\u662f\u4e3b\u52a8\u53d1\u6398\u6570\u636e\u7684\u66f4\u591a\u7528\u9014\uff0c\u8fd8\u80fd\u4ece\u6574\u4f53\u89d2\u5ea6\u6765\u5ba1\u89c6KPI\u3002<\/p>\n \u4ed6\u4eec\u5f00\u59cb\u8c03\u6574\u5e76\u6d4b\u8bd5\u5e02\u573a\u4e0a\u6bcf\u4e2a\u65b0\u589e\u7684KPI\uff0c\u4e0d\u65ad\u589e\u52a0\u5185\u5bb9\uff0c\u7eb3\u5165\u4e86\u5b89\u88c5\u589e\u91cf\u3001\u6210\u672c\u3001\u7559\u5b58\u7387\u3001\u4e92\u52a8\u8d28\u91cf\u3001\u4e92\u52a8\u7528\u6237\u89d2\u8272\u6a21\u578b\u3001\u7b2c7\u5929\u548c\u7b2c30\u5929\u7559\u5b58\u7387\u7b49\u3002\u8fd9\u79cd\u66f4\u5168\u9762\u7684\u65b9\u5f0f\u53ef\u4ee5\u52a0\u5feb\u589e\u957f\u901f\u5ea6\uff0c\u63d0\u9ad8LTV\u548c\u8425\u9500ROI\u3002<\/p>\n musical.ly\u76ee\u524d\u7684\u6210\u7ee9\u8bc1\u660e\u4e86\u5176\u5728\u7528\u6237\u589e\u957f\u65b9\u9762\u5229\u7528\u6df1\u5ea6\u5206\u6790\u8fbe\u6210\u7684\u5353\u8d8a\u5b9e\u8df5\uff0c\u76f8\u4fe1\u52a0\u5165\u4eca\u65e5\u5934\u6761\u6bcd\u516c\u53f8\u5b57\u8282\u8df3\u52a8\u4e4b\u540e\uff0c\u5176\u53d1\u5c55\u524d\u666f\u52bf\u5fc5\u8d8a\u6765\u8d8a\u660e\u6717\u3002<\/p>\n \u800c\u5bf9\u4e8e\u7edd\u5927\u591a\u6570\u5e94\u7528\u800c\u8a00\uff0c2018\u5e74\u5c06\u662f\u673a\u9047\u4e0e\u6311\u6218\u5e76\u5b58\u7684\u4e00\u5e74\uff0c\u4f46\u6574\u4e2a\u884c\u4e1a\u5c06\u7ee7\u7eed\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u6001\u52bf\u3002<\/p>\n \u4e00\u65b9\u9762\uff0c\u968f\u7740\u5e7f\u544a\u6295\u5165\u6210\u672c<\/a><\/span>\u7684\u589e\u52a0\u3001\u4f5c\u5f0a\u95ee\u9898\u732b\u9f20\u6e38\u620f\u7ee7\u7eed\uff0c\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u7684\u7ade\u4e89\u4f1a\u66f4\u52a0\u6fc0\u70c8\uff1b\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u8425\u9500\u4eba\u5bf9\u7528\u6237\u5927\u6570\u636e\u7684\u89e3\u8bfb\u548c\u5206\u6790\u8d8a\u53d1\u5f97\u5fc3\u5e94\u624b\uff0c\u4ed6\u4eec\u5c06\u968f\u4e4b\u91c7\u7528\u66f4\u591a\u5168\u9762\u548c\u5148\u8fdb\u7684\u89e3\u51b3\u65b9\u6848\u90e8\u7f72\u8425\u9500\u7b56\u7565\u548c\u5e94\u5bf9\u884c\u4e1a\u53d8\u5316\uff0c\u901a\u8fc7\u52a0\u5927\u76d1\u6d4b\u529b\u5ea6\u548c\u6df1\u5ea6\u3001\u66f4\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u53ca\u7528\u6237\u91cd\u65b0\u83b7\u53d6\u63d0\u5347\u5e7f\u544a\u53d8\u73b0\uff0c\u5b9e\u73b0\u9ad8\u6548\u8425\u6536\u7855\u679c\u3002<\/p>\n \u6587\uff1a\u738b\u73ae<\/a><\/span><\/p>\n \u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n \u300a\u5982\u4f55\u7528\u8fd9\u5957AARRR\u5206\u6790\u6a21\u578b\u4fc3\u4f7f\u4f5b\u7cfb\u7528\u6237\u589e\u957f<\/a>\u300b\u7ade\u4e89\u6fc0\u70c8\uff1a<\/h1>\n
\u81ea\u7136\u4e0b\u8f7d\u91cf\u9661\u964d\uff0c\u52a0\u5927\u8425\u9500\u6295\u5165<\/a><\/span>\u65b9\u80fd\u8131\u9896\u800c\u51fa<\/h1>\n
<\/p>\n
\u96ea\u4e0a\u52a0\u971c\uff1a<\/h1>\n
\u4f5c\u5f0a\u6cdb\u6ee5\uff0c\u732b\u9f20\u6e38\u620f\u8fd8\u5c06\u6301\u7eed<\/h1>\n
<\/p>\n
\u6709\u7684\u653e\u77e2\uff1a<\/h1>\n
\u7559\u5b58\u7387\u548c\u91cd\u5b9a\u5411\u8f6c\u5316\u7387\u63d0\u5347\u5e26\uff0c\u6765\u8425\u9500\u65b0\u601d\u8def<\/h1>\n
\u5fc3\u4e2d\u6709\u6570\uff1a<\/h1>\n
\u4e86\u89e3\u548c\u91cd\u5851\u7528\u6237\u884c\u4e3a\uff0c\u4f60\u771f\u7684\u61c2\u4f60\u7684\u7528\u6237\u589e\u957f\u5417\uff1f<\/h1>\n
\n
\u300a\u5f88\u591a\u4eba\u5e0c\u671b\u81ea\u5df1\u7684\u7c89\u4e1d\u4e00\u591c\u66b4\u589e\uff0c\u7ed9\u4f60\u4e00\u4e2a\u8ba9\u7528\u6237\u589e\u957f\u7684\u5957\u8def<\/a>\u300b
\u300a\u7528\u6237\u5206\u4eab\u5b9e\u73b0\u7528\u6237\u589e\u957f\u76845\u4e2a\u8fd0\u8425\u8981\u7d20<\/a>\u300b<\/p><\/blockquote>\n