{"id":8996,"date":"2018-02-03T23:44:28","date_gmt":"2018-02-03T15:44:28","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=8996"},"modified":"2018-12-24T11:05:00","modified_gmt":"2018-12-24T03:05:00","slug":"%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98%ef%bc%8c%e4%bd%a0%e9%9c%80%e8%a6%81%e6%8e%8c%e6%8f%a1%e7%9a%844%e4%b8%aa%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/8996.html","title":{"rendered":"\u9996\u5e2d\u589e\u957f\u5b98\uff0c\u4f60\u9700\u8981\u638c\u63e1\u76844\u4e2a\u7528\u6237\u589e\u957f\u7b56\u7565"},"content":{"rendered":"<p>\u6839\u636e\u9ea6\u683c\u7eb3\u5168\u7403\u7684\u6700\u65b0\u6570\u636e\uff0c2017\u5e74\u79fb\u52a8\u5e7f\u544a\u6536\u5165\u589e\u957f39%\uff0c\u5e76\u9884\u8ba12018\u5e74\u5c06\u589e\u957f27%\u3002\u800c\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u57282017\u5e74\u540c\u6837\u4fdd\u6301\u4e86\u9ad8\u901f\u589e\u957f\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u8425\u9500\u4eba\u6b63\u9762\u4e34\u5f02\u5e38\u6fc0\u70c8\u7684\u7ade\u4e89\u548c\u5404\u79cd\u884c\u4e1a\u95ee\u9898\u2014\u2014\u6574\u4e2a\u5e02\u573a\u81ea\u7136\u4e0b\u8f7d\u91cf\u5927\u5e45\u964d\u4f4e\u3001\u4f5c\u5f0a\u6d8c\u73b0\u3001\u5e7f\u544a\u6210\u672c\u5267\u589e\u7b49\u3002<\/p>\n<p>\u79fb\u52a8\u5e94\u7528\u7684\u8425\u9500\u4e4b\u8def\u4f3c\u4e4e\u66f4\u5c06\u96be\u884c\u3002<\/p>\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u5305\u62ecmusical.ly\u3001B612\u7b49\u5404\u7c7b\u65b0\u9510\u79fb\u52a8\u5e94\u7528\u5374\u8fc7\u5f97\u98ce\u751f\u6c34\u8d77\uff0cmusical.ly\u66f4\u662f\u8d70\u51fa\u56fd\u95e8\uff0c\u4ece\u4e00\u5bb6\u5c0f\u578b\u521d\u521b\u4f01\u4e1a\u8fc5\u901f\u6210\u957f\u4e3a\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u77ed\u89c6\u9891\u793e\u533a\uff0c\u4e00\u8dc3\u6210\u4e3a60\u591a\u4e2a\u56fd\u5bb6\u6392\u540d\u7b2c\u4e00\u7684\u5e94\u7528\uff0c\u5e76\u4e8e2017\u5e7411\u6708\u52a0\u5165\u4eca\u65e5\u5934\u6761\u65d7\u4e0b\u3002<\/p>\n<p>\u5728\u4f17\u591a\u51fa\u6d77\u5e94\u7528\u4e2d\u8131\u9896\u800c\u51fa\u5e76\u53d7\u5230\u6b27\u7f8e\u5e74\u8f7b\u4eba\u7684\u4e00\u81f4\u8ffd\u6367\uff0cmusical.ly\u5fc5\u7136\u6709\u5176\u7279\u522b\u7684\u6210\u529f\u4e4b\u9053\uff0c\u5176\u7a81\u51fa\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u901f\u5ea6\u663e\u7136\u79bb\u4e0d\u5f00\u6709\u6548\u7684\u8425\u9500\u601d\u8def\u3002\u5728\u4e0emusical.ly\u7684\u534f\u4f5c\u4e2d\uff0cAppsFlyer\u53d1\u73b0\uff0c\u79fb\u52a8\u5e94\u7528\u7684\u8425\u9500\u65e9\u5df2\u4e0d\u518d\u662f\u7eaf\u7cb9\u5730\u8ffd\u6c42\u4e0b\u8f7d\u91cf\uff0c\u800c\u7740\u624b\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u5229\u7528\u6570\u636e\u9a71\u52a8\u578b\u7b56\u7565\u76d1\u6d4b\u5e94\u7528\u5185\u4e8b\u4ef6\u4ece\u800c\u5236\u5b9a\u66f4\u6709\u6548\u7684\u7528\u6237\u83b7\u53d6\u548c\u53d8\u73b0\u7b56\u7565\uff0c\u624d\u662f\u89e3\u51b3\u8425\u9500\u56f0\u5883\u548c\u7a81\u7834\u7684\u7075\u836f\u3002<\/p>\n<h1>\u7ade\u4e89\u6fc0\u70c8\uff1a<\/h1>\n<h1>\u81ea\u7136\u4e0b\u8f7d\u91cf\u9661\u964d\uff0c\u52a0\u5927<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80%e6%8a%95%e5%85%a5\" title=\"\u8425\u9500\u6295\u5165\" target=\"_blank\">\u8425\u9500\u6295\u5165<\/a><\/span>\u65b9\u80fd\u8131\u9896\u800c\u51fa<\/h1>\n<p>\u76ee\u524d\uff0cApp Store\u4e2d\u62e5\u6709\u8d85\u8fc7200\u4e07\u4e2aiOS\u5e94\u7528\uff0c\u800cGoogle Play\u5546\u5e97\u4e2d\u5e94\u7528\u6570\u5219\u8d85\u8fc7350\u4e07\u3002\u540c\u65f6\uff0c\u5e94\u7528\u6570\u91cf\u6b63\u5728\u6025\u5267\u4e0a\u5347\uff0c\u4ec5\u53bb\u5e7410\u6708\u4e24\u4e2a\u5e73\u53f0\u5206\u522b\u65b0\u4e0a\u67b6\u4e865\u4e07\u4e2a\u4e0e12\u4e07\u4e2a\u5e94\u7528\u3002<\/p>\n<p>\u53ef\u60f3\u800c\u77e5\uff0c\u5728\u8fd9\u6837\u7684\u73af\u5883\u4e0b\u67d0\u4e2a\u5e94\u7528\u80fd\u88ab\u7528\u6237\u53d1\u73b0\u7684\u51e0\u7387\u65e0\u5f02\u4e8e\u5927\u6d77\u635e\u9488\uff0c\u5e7f\u544a\u6295\u653e\u663e\u7136\u5df2\u6210\u4e3a\u79fb\u52a8\u5e94\u7528\u8131\u9896\u800c\u51fa\u7684\u5173\u952e\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8997\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u81ea\u7136\u4e0b\u8f7d\u91cf\u9661\u964d.png\" alt=\"\" width=\"569\" height=\"343\" \/><\/p>\n<p>\u6b64\u5916\uff0c\u6839\u636eAppsFlyer\u6536\u96c6\u81ea\u5168\u740340\u4e2a\u4e3b\u8981\u5e02\u573a\u7684\u6837\u672c\u6570\u636e\u5206\u6790\uff0c\u5e94\u7528\u81ea\u7136\u4e0b\u8f7d\u91cf\u6b63\u5927\u5e45\u51cf\u5c11\uff1a2017\u5e74\uff0c\u79fb\u52a8\u5e94\u7528\u7684\u975e\u81ea\u7136\u4e0b\u8f7d\u91cf\u4ece2015\u5e74\u52302017\u5e74\u589e\u957f\u4e8684%\uff0c\u800c\u81ea\u7136\u4e0b\u8f7d\u91cf\u5374\u6709\u6240\u4e0b\u964d\uff0c\u540c\u6bd4\u964d\u4f4e11%\u3002\u8fd9\u4fc3\u4f7f\u8425\u9500\u4eba\u4e0d\u65ad\u589e\u52a0\u8425\u9500\u6295\u5165\uff0c\u4ee5\u901a\u8fc7\u975e\u81ea\u7136\u4e0b\u8f7d\u91cf\u52a9\u63a8\u7528\u6237\u83b7\u53d6\u2014\u2014\u975e\u81ea\u7136\u6d41\u91cf\u7684\u589e\u957f\u6210\u4e3a\u4e86\u8425\u9500\u63a8\u5e7f\u7684\u76ee\u6807\uff0c\u800c\u4e0d\u518d\u4ec5\u4ec5\u662f\u5438\u5f15\u81ea\u7136\u6d41\u91cf\u7684\u624b\u6bb5\u3002<\/p>\n<p>\u6211\u4eec\u53d1\u73b0\uff0c\u7edd\u5927\u591a\u6570\u5e94\u7528\u9700\u8981\u540c\u65f6\u83b7\u53d6\u975e\u81ea\u7136\u6d41\u91cf\u4ee5\u53ca\u81ea\u7136\u6d41\u91cf\u624d\u80fd\u5f97\u5230\u826f\u597d\u7684\u4e0b\u8f7d\u91cf\u3002<\/p>\n<h1>\u96ea\u4e0a\u52a0\u971c\uff1a<\/h1>\n<h1>\u4f5c\u5f0a\u6cdb\u6ee5\uff0c\u732b\u9f20\u6e38\u620f\u8fd8\u5c06\u6301\u7eed<\/h1>\n<p>\u7531\u4e8e\u5927\u91cf\u9884\u7b97\u4e0d\u65ad\u6d8c\u5165\u79fb\u52a8\u5e7f\u544a\u4e1a\uff0c\u4f5c\u5f0a\u8005\u4e5f\u60f3\u4ece\u4e2d\u5206\u4e00\u676f\u7fb9\u3002\u4ece\u67d0\u79cd\u610f\u4e49\u4e0a\u8bf4\uff0c\u4f5c\u5f0a\u884c\u4e3a\u5df2\u7136\u6c61\u67d3\u4e86\u5e02\u573a\u73af\u5883\uff0c\u4e14\u6269\u5f20\u5341\u5206\u60ca\u4eba\u3002\u636eAppsFlyer\u4e3a\u8c03\u7814\u516c\u53f8Forrester\u63d0\u4f9b\u7684\u62a5\u544a\uff0c70%\u53c2\u4e0e\u8c03\u67e5\u7684\u8425\u9500\u4eba\u8868\u793a\uff0c\u4f30\u8ba1\u5176\u5e94\u7528\u906d\u9047\u7684\u4f5c\u5f0a\u7387\u8d85\u8fc7\u4e8620%\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8998\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u732b\u9f20\u6e38\u620f\u8fd8\u5c06\u6301\u7eed.png\" alt=\"\" width=\"421\" height=\"338\" \/><\/p>\n<p>\u5e94\u7528\u4f5c\u5f0a\u7684\u5371\u5bb3\u6781\u5927\u3002\u6570\u636e\u663e\u793a\uff0c2017\u5e74\u6709\u5341\u5206\u4e4b\u4e00\u7684\u975e\u81ea\u7136\u4e0b\u8f7d\u90fd\u662f\u5047\u91cf\uff0c\u8fd9\u4f7f\u5f97\u5e7f\u544a\u4e3b\u5728\u53bb\u5e74\u906d\u53d7\u7684\u7ecf\u6d4e\u635f\u5931\u9ad8\u8fbe22\u81f326\u4ebf\u7f8e\u5143\u3002\u8fdc\u4e0d\u6b62\u6b64\u7684\u662f\uff0c\u5047\u91cf\u6570\u636e\u5fc5\u7136\u6c61\u67d3\u8425\u9500\u76d1\u6d4b\u7684\u6570\u636e\uff0c\u8425\u9500\u4eba\u901a\u8fc7\u53d7\u6c61\u67d3\u7684\u6570\u636e\u8fdb\u884c\u7684\u7528\u6237\u6570\u636e\u5206\u6790\u5e76\u4e0d\u51c6\u786e\uff08\u9ad8\u8fbe10%\u7684\u5047\u91cf\u6570\u636e\uff0c\u5176\u5206\u6790\u7ed3\u679c\u53ef\u60f3\u800c\u77e5\uff09\uff0c\u9020\u6210\u672a\u6765\u5e7f\u544a\u6295\u653e\u7684\u6548\u679c\u5927\u6253\u6298\u6263\u3002<\/p>\n<p>\u4f5c\u5f0a\u7684\u5a01\u80c1\u8ba9\u8d8a\u6765\u8d8a\u591a\u7684\u79fb\u52a8\u8425\u9500\u4eba\u63d0\u9ad8\u8b66\u60d5\uff0c\u5e76\u4e3b\u52a8\u5efa\u7acb\u8d77\u53cd\u4f5c\u5f0a\u673a\u5236\u3002\u7b2c\u4e09\u65b9\u5206\u6790\u8f6f\u4ef6\u4e5f\u53d7\u5230\u8425\u9500\u4eba\u91cd\u89c6\uff0cSimply Measured\u516c\u53f8\u300aThe State of Social Marketing\u300b\u62a5\u544a\u6307\u51fa\uff0c\u8425\u9500\u5206\u6790\u8f6f\u4ef6\u57282017\u5e74\u88ab\u5e94\u7528\u63d0\u4f9b\u5546\u548c\u5e7f\u544a\u4ee3\u7406\u5546\u5171\u540c\u8bc4\u4e3a\u6700\u8feb\u5207\u9700\u8981\u7684\u8d44\u6e90\uff0c\u4ee5\u53d6\u5f97\u66f4\u597d\u7684\u8425\u9500\u4e1a\u7ee9\u3002<\/p>\n<p>\u8425\u9500\u4eba\u53cd\u4f5c\u5f0a\u610f\u8bc6\u7684\u63d0\u9ad8\u52a0\u5267\u4e86\u53cc\u65b9\u7684\u5bf9\u7acb\uff0c\u800c\u9b54\u9ad8\u4e00\u5c3a\u9053\u9ad8\u4e00\u4e08\uff0c\u5f53\u4e1a\u5185\u4eba\u58eb\u5f00\u59cb\u5173\u6ce8\u5e76\u53cd\u51fb\uff0c\u4f5c\u5f0a\u4eba\u5458\u968f\u4e4b\u5f00\u53d1\u4e86\u66f4\u52a0\u590d\u6742\u7684\u4f5c\u5f0a\u65b9\u5f0f\uff0c\u4f46\u66f4\u5148\u8fdb\u7684\u9632\u8303\u673a\u5236\u4e5f\u5728\u9010\u6e10\u5efa\u7acb\u8d77\u6765\u3002\u53ef\u4ee5\u9884\u89c1\uff0c\u732b\u9f20\u6e38\u620f\u8fd8\u5c06\u7ee7\u7eed\u3002<\/p>\n<p>\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u5728\u6240\u6709\u4f5c\u5f0a\u7c7b\u578b\u4e2d\u6700\u5177\u5a01\u80c1\u6027\u7684\u8bbe\u5907ID\u91cd\u7f6e\u4f5c\u5f0a\u76f4\u5230\u53bb\u5e74\u624d\u88ab\u53d1\u73b0\u3002\u5728\u6b64\u79cd\u4f5c\u5f0a\u7c7b\u578b\u4e2d\uff0c\u4f5c\u5f0a\u8005\u5927\u89c4\u6a21\u4f7f\u7528\u591a\u90e8\u624b\u673a\u5728\u6bcf\u4e2a\u5e94\u7528\u4e0b\u8f7d\u4e4b\u524d\u91cd\u7f6e\u8bbe\u5907ID\uff0c\u4ece\u800c\u4ea7\u751f\u5927\u91cf\u5047\u91cf\u5e76\u7ed5\u8fc7\u6240\u6709\u53cd\u4f5c\u5f0a\u6280\u672f\u3002\u8bbe\u5907ID\u91cd\u7f6e\u4f5c\u5f0a\u975e\u5e38\u9690\u853d\uff0c\u56e0\u4e3a\u5b83\u7684\u884c\u4e3a\u770b\u4f3c\u5408\u6cd5\uff1a\u4f5c\u5f0a\u8005\u901a\u8fc7\u5237\u91cf\u56e2\u961f\u5728\u771f\u5b9e\u7684\u8bbe\u5907\u4e0a\u5b9e\u73b0\u5e7f\u544a\u70b9\u51fb\uff0c\u5e94\u7528\u4e0b\u8f7d\u548c\u53c2\u4e0e\u3002<\/p>\n<h1>\u6709\u7684\u653e\u77e2\uff1a<\/h1>\n<h1>\u7559\u5b58\u7387\u548c\u91cd\u5b9a\u5411\u8f6c\u5316\u7387\u63d0\u5347\u5e26\uff0c\u6765\u8425\u9500\u65b0\u601d\u8def<\/h1>\n<p>\u5bf9\u5e94\u7528\u589e\u957f\u56e2\u961f\u800c\u8a00\uff0c\u4e0b\u8f7d\u91cf\u4ec5\u662f\u4e00\u4e2a\u5f00\u59cb\uff0c\u7edd\u5927\u591a\u6570\u8425\u9500\u4eba\u90fd\u5fc3\u77e5\u809a\u660e\uff1a\u5e94\u7528\u7684\u4e0b\u8f7d\u4ec5\u662f\u4ea7\u54c1\u5468\u671f\u7684\u4e00\u4e2a\u9636\u6bb5\uff0c\u4e0b\u8f7d\u91cf\u662f\u4e00\u4e2a\u5173\u952e\u7684\u6307\u6807\u4f46\u5374\u96be\u4ee5\u5b8c\u5168\u8bf4\u660e\u4e00\u4e2a\u5e94\u7528\u7684\u6210\u529f\u3002<\/p>\n<p>\u8425\u9500\u7684\u6700\u7ec8\u76ee\u6807\u662f\u5b9e\u73b0\u53d8\u73b0\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u514d\u8d39\u4e0b\u8f7d\uff0c\u9700\u8981\u4f9d\u9760\u5e94\u7528\u5185\u8d2d\u4e70\u53ca\u5e94\u7528\u5185\u5e7f\u544a\u76c8\u5229\u7684\u5e94\u7528\u6765\u8bf4\u66f4\u662f\u5982\u6b64\u3002\u56e0\u800c\uff0c\u5982\u4eca\u5e94\u7528\u5546\u5e97\u7684\u7b97\u6cd5\u4e5f\u66f4\u6ce8\u91cd\u7528\u6237\u53c2\u4e0e\u5ea6\u800c\u975e\u4e0b\u8f7d\u91cf\u3002<\/p>\n<p>\u4e24\u4e2a\u6570\u636e\u6e05\u695a\u5730\u8868\u660e\u8425\u9500\u4eba\u6b63\u5728\u5c06\u6ce8\u610f\u529b\u8f6c\u5411\u63d0\u5347\u5e94\u7528\u4e0b\u8f7d\u540e\u7684\u6d3b\u8dc3\u7528\u6237\u6570\uff0c\u4ee5\u901a\u8fc7\u5e94\u7528\u5185\u4e8b\u4ef6\u52a9\u63a8\u53d8\u73b0\uff1a<\/p>\n<p>a) 2017\u5e74\u5e94\u7528\u7559\u5b58\u7387\u4e0a\u534715%\uff1a\u901a\u8fc7\u7528\u6237\u7559\u5b58\u548c\u7528\u6237\u7fa4\u7ec4\u62a5\u544a\uff0c\u53bb\u5e74\u5e94\u7528\u7559\u5b58\u7387\u540c\u6bd4\u63d0\u9ad8\u4e8615%\u3002\u4ece\u4e0b\u56fe\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u7559\u5b58\u7387\u7684\u63d0\u9ad8\u4e3b\u8981\u6765\u6e90\u4e8e\u975e\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n<p>\u5c3d\u7ba1\u6709\u6240\u6539\u5584\uff0c\u4f46\u5982\u4f55\u63d0\u5347\u7559\u5b58\u7387\u4f9d\u7136\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u4ec5\u67095%-7%\u7684\u7528\u6237\u5728\u4e0b\u8f7d\u5e94\u7528\u540e\u768430\u5929\u5de6\u53f3\u4ecd\u672a\u5378\u8f7d\u5e94\u7528\u3002<\/p>\n<p>b) \u91cd\u5b9a\u5411\u8f6c\u6362\u91cf\u589e\u52a03\u500d\uff1a\u4e00\u76f4\u4ee5\u6765\uff0cPC\u7aef\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u5e2e\u52a9\u4e86\u65e0\u6570\u5e7f\u544a\u4e3b\u91cd\u65b0\u5524\u9192\u90a3\u4e9b\u6c89\u7761\u7684\u7528\u6237\u3002\u800c\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u4e2d\u8be5\u9879\u6280\u672f\u624d\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u79fb\u52a8\u7aef\u3002Deeplink\u6280\u672f\u7684\u4e0d\u65ad\u8fdb\u6b65\u8ba9\u7528\u6237\u80fd\u5728\u624b\u673a\u4e0a\u70b9\u51fb\u4e00\u4e2a\u5e7f\u544a\u94fe\u63a5\u540e\uff0c\u76f4\u63a5\u8df3\u8f6c\u81f3\u5e94\u7528\u5185\u90e8\u7684\u6307\u5b9a\u9875\u9762\u3002<\/p>\n<h1>\u5fc3\u4e2d\u6709\u6570\uff1a<\/h1>\n<h1>\u4e86\u89e3\u548c\u91cd\u5851\u7528\u6237\u884c\u4e3a\uff0c\u4f60\u771f\u7684\u61c2\u4f60\u7684\u7528\u6237\u589e\u957f\u5417\uff1f<\/h1>\n<p>\u9274\u4e8e\u4e0b\u8f7d\u540e\u7684\u6d3b\u8dc3\u7528\u6237\u76f4\u63a5\u5f71\u54cd\u7740\u4e00\u6b3e\u5e94\u7528\u7684\u6301\u7eed\u6269\u5c55\u548c\u53d8\u73b0\uff0c\u90a3\u4e48\u6570\u636e\u9a71\u52a8\u7684\u7528\u6237\u5206\u6790\u5c31\u81f3\u5173\u91cd\u8981\uff1a\u901a\u8fc7\u6df1\u5ea6\u5206\u6790\u7528\u6237\u6570\u636e\uff0c\u8fdb\u800c\u76f8\u5e94\u8c03\u6574\u8425\u9500\u7b56\u7565\uff0c\u901a\u8fc7\u6bd4\u4ee5\u5f80\u66f4\u7cbe\u51c6\u548c\u5b9e\u65f6\u5730\u8425\u9500\u63a8\u5e7f\u63d0\u5347\u975e\u81ea\u7136\u6d41\u91cf\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n<p>\u9c9c\u4e3a\u4eba\u77e5\u7684\u662f\uff0c\u58f0\u540d\u5927\u566a\u7684musical.ly\u5176\u5b9e\u662f\u4e00\u5bb6\u6210\u7acb\u4e8e\u4e0a\u6d77\u7684\u516c\u53f8\uff0c\u800c\u5b83\u53c8\u662f\u51ed\u501f\u4ec0\u4e48\u5438\u5f15\u5230\u5168\u4e16\u754c\u9752\u5c11\u5e74\u5728\u5176\u5e73\u53f0\u4e50\u6b64\u4e0d\u75b2\u7684\u6d3b\u8dc3\u5462\uff1f\u5176\u5b9e\uff0c\u4f5c\u4e3a\u4e00\u5bb6\u6781\u5177\u6d3b\u529b\u7684\u521d\u521b\u516c\u53f8\uff0c\u4e3a\u4e86\u8fdb\u4e00\u6b65\u52a0\u5feb\u589e\u957f\u901f\u5ea6\uff0cmusical.ly\u4e5f\u4e0d\u65ad\u5728\u5bfb\u6c42\u6700\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\u3002<\/p>\n<p>musical.ly\u5e0c\u671b\u901a\u8fc7\u6df1\u5ea6\u5206\u6790\u6765\u6269\u5c55\u5168\u7403\u4e1a\u52a1\u2014\u2014\u8fd9\u6b63\u662fAppsFlyer\u7684\u62ff\u624b\u7684\u6d3b\uff0c\u901a\u8fc7\u4e86\u89e3\u54ea\u4e9b\u7279\u5b9a\u8425\u9500\u6d3b\u52a8\u63a8\u52a8\u4e86\u65b0\u5b89\u88c5\u7684\u589e\u957f\u3001\u63d0\u5347\u4e86\u65b0\u7528\u6237\u7684\u8d28\u91cf\u4ee5\u53ca\u5404\u6e20\u9053\u7684\u7528\u6237\u7559\u5b58\u7387\u548c\u4e92\u52a8\u7387\uff0c\u4ee5\u5728\u6536\u96c6\u76f8\u5173\u6307\u6807\u7684\u540c\u65f6\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u548c\u91cd\u5851\u7528\u6237\u884c\u4e3a\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u5e73\u53f0\u5c3d\u7ba1CPI\u5f88\u4f4e\u4e14\u7559\u5b58\u7387\u76f8\u4f3c\uff0c\u4f46\u5176\u5e94\u7528\u5185\u7528\u6237\u884c\u4e3a\u5374\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u901a\u8fc7\u4e86\u89e3\u6b64\u7c7b\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\uff0cmusical.ly\u6784\u5efa\u8d77\u66f4\u597d\u7684\u7528\u6237\u4e92\u52a8\u8d44\u6599\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u4e8e\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u4e2d\u3002<\/p>\n<p>\u901a\u8fc7AppsFlyer\u63d0\u4f9b\u7684\u6570\u636e\u5206\u6790\uff0cmusical.ly\u8fd8\u638c\u63e1\u4e86\u8de8\u6e20\u9053\u589e\u957f\u60c5\u51b5\u4e2d\u7684\u6bcf\u4e2a\u73af\u8282\u7684\u76f8\u5173\u4fe1\u606f\uff0c\u5bf9\u4e8e\u7528\u6237\u589e\u957f\u6709\u7740\u5168\u5c40\u9762\u7684\u638c\u63a7\uff1a\u4eceFacebook\u3001Google\u7b49\u6e20\u9053\u7684\u4ed8\u8d39\u589e\u957f\u5230\u540c\u884c\u9080\u8bf7\u3001\u4ed8\u8d39\u5a92\u4f53\u548c\u5f71\u54cd\u529b\u8425\u9500\uff0c\u5404\u73af\u8282\u7684\u4fe1\u606f\u90fd\u4e3a\u7528\u6237\u589e\u957f\u548c\u5ba2\u6237\u4f53\u9a8c\u4f18\u5316\u63d0\u4f9b\u4e86\u6df1\u5165\u7684\u5206\u6790\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0cAppsFlyer\u7684\u6570\u636e\u900f\u89c6\u62a5\u544a\u548c\u81ea\u5b9a\u4e49\u63a7\u5236\u9762\u677f\u6839\u636e\u5730\u533a\u3001\u56e2\u961f\u548c\u5bb9\u91cf\u6574\u7406\u6570\u636e\uff0c\u89e3\u51b3\u4e86musical.ly\u8425\u9500\u56e2\u961f\u6570\u636e\u8fc7\u8f7d\u7684\u95ee\u9898\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0d\u518d\u5c40\u9650\u4e8e\u6536\u96c6\u6570\u636e\uff0c\u800c\u662f\u4e3b\u52a8\u53d1\u6398\u6570\u636e\u7684\u66f4\u591a\u7528\u9014\uff0c\u8fd8\u80fd\u4ece\u6574\u4f53\u89d2\u5ea6\u6765\u5ba1\u89c6KPI\u3002<\/p>\n<p>\u4ed6\u4eec\u5f00\u59cb\u8c03\u6574\u5e76\u6d4b\u8bd5\u5e02\u573a\u4e0a\u6bcf\u4e2a\u65b0\u589e\u7684KPI\uff0c\u4e0d\u65ad\u589e\u52a0\u5185\u5bb9\uff0c\u7eb3\u5165\u4e86\u5b89\u88c5\u589e\u91cf\u3001\u6210\u672c\u3001\u7559\u5b58\u7387\u3001\u4e92\u52a8\u8d28\u91cf\u3001\u4e92\u52a8\u7528\u6237\u89d2\u8272\u6a21\u578b\u3001\u7b2c7\u5929\u548c\u7b2c30\u5929\u7559\u5b58\u7387\u7b49\u3002\u8fd9\u79cd\u66f4\u5168\u9762\u7684\u65b9\u5f0f\u53ef\u4ee5\u52a0\u5feb\u589e\u957f\u901f\u5ea6\uff0c\u63d0\u9ad8LTV\u548c\u8425\u9500ROI\u3002<\/p>\n<p>musical.ly\u76ee\u524d\u7684\u6210\u7ee9\u8bc1\u660e\u4e86\u5176\u5728\u7528\u6237\u589e\u957f\u65b9\u9762\u5229\u7528\u6df1\u5ea6\u5206\u6790\u8fbe\u6210\u7684\u5353\u8d8a\u5b9e\u8df5\uff0c\u76f8\u4fe1\u52a0\u5165\u4eca\u65e5\u5934\u6761\u6bcd\u516c\u53f8\u5b57\u8282\u8df3\u52a8\u4e4b\u540e\uff0c\u5176\u53d1\u5c55\u524d\u666f\u52bf\u5fc5\u8d8a\u6765\u8d8a\u660e\u6717\u3002<\/p>\n<p>\u800c\u5bf9\u4e8e\u7edd\u5927\u591a\u6570\u5e94\u7528\u800c\u8a00\uff0c2018\u5e74\u5c06\u662f\u673a\u9047\u4e0e\u6311\u6218\u5e76\u5b58\u7684\u4e00\u5e74\uff0c\u4f46\u6574\u4e2a\u884c\u4e1a\u5c06\u7ee7\u7eed\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u6001\u52bf\u3002<\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u968f\u7740<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b9%bf%e5%91%8a%e6%8a%95%e5%85%a5%e6%88%90%e6%9c%ac\" title=\"\u5e7f\u544a\u6295\u5165\u6210\u672c\" target=\"_blank\">\u5e7f\u544a\u6295\u5165\u6210\u672c<\/a><\/span>\u7684\u589e\u52a0\u3001\u4f5c\u5f0a\u95ee\u9898\u732b\u9f20\u6e38\u620f\u7ee7\u7eed\uff0c\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u7684\u7ade\u4e89\u4f1a\u66f4\u52a0\u6fc0\u70c8\uff1b\u4f46\u53e6\u4e00\u65b9\u9762\uff0c\u8425\u9500\u4eba\u5bf9\u7528\u6237\u5927\u6570\u636e\u7684\u89e3\u8bfb\u548c\u5206\u6790\u8d8a\u53d1\u5f97\u5fc3\u5e94\u624b\uff0c\u4ed6\u4eec\u5c06\u968f\u4e4b\u91c7\u7528\u66f4\u591a\u5168\u9762\u548c\u5148\u8fdb\u7684\u89e3\u51b3\u65b9\u6848\u90e8\u7f72\u8425\u9500\u7b56\u7565\u548c\u5e94\u5bf9\u884c\u4e1a\u53d8\u5316\uff0c\u901a\u8fc7\u52a0\u5927\u76d1\u6d4b\u529b\u5ea6\u548c\u6df1\u5ea6\u3001\u66f4\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u53ca\u7528\u6237\u91cd\u65b0\u83b7\u53d6\u63d0\u5347\u5e7f\u544a\u53d8\u73b0\uff0c\u5b9e\u73b0\u9ad8\u6548\u8425\u6536\u7855\u679c\u3002<\/p>\n<p>\u6587\uff1a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%8e%8b%e7%8e%ae\" title=\"\u738b\u73ae\" target=\"_blank\">\u738b\u73ae<\/a><\/span><\/p>\n<hr \/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/cgo\/8225.html\">\u5982\u4f55\u7528\u8fd9\u5957AARRR\u5206\u6790\u6a21\u578b\u4fc3\u4f7f\u4f5b\u7cfb\u7528\u6237\u589e\u957f<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/7984.html\">\u5f88\u591a\u4eba\u5e0c\u671b\u81ea\u5df1\u7684\u7c89\u4e1d\u4e00\u591c\u66b4\u589e\uff0c\u7ed9\u4f60\u4e00\u4e2a\u8ba9\u7528\u6237\u589e\u957f\u7684\u5957\u8def<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/1146.html\">\u7528\u6237\u5206\u4eab\u5b9e\u73b0\u7528\u6237\u589e\u957f\u76845\u4e2a\u8fd0\u8425\u8981\u7d20<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u636e\u9ea6\u683c\u7eb3\u5168\u7403\u7684\u6700\u65b0\u6570\u636e\uff0c2017\u5e74\u79fb\u52a8\u5e7f\u544a\u6536\u5165\u589e\u957f39%\uff0c\u5e76\u9884\u8ba12018\u5e74\u5c06\u589e\u957f27%\u3002\u800c\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u57282017\u5e74\u540c\u6837\u4fdd\u6301\u4e86\u9ad8\u901f\u589e\u957f\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u8425\u9500\u4eba\u6b63\u9762\u4e34\u5f02\u5e38\u6fc0\u70c8\u7684\u7ade\u4e89\u548c\u5404\u79cd\u884c\u2026<\/p>\n","protected":false},"author":1,"featured_media":8693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[2148,2147,85,2149],"special":[],"class_list":["post-8996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-2148","tag-2147","tag-85","tag-2149","entry"],"views":107325,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/8996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=8996"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/8996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/8693"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=8996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=8996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=8996"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=8996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}