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target=\"_blank\">\u4e8c\u516b\u539f\u5219<\/a><\/span>\u544a\u8bc9\u6211\u4eec\uff0c80%\u7684\u4f01\u4e1a\u5229\u6da6\u5f80\u5f80\u662f\u753120%\u7684\u7528\u6237\u521b\u9020\u7684\u3002<\/p>\n<p>\u7528\u6237\u5206\u5c42\u53ef\u4ee5\u6709\u6548\u7b5b\u9009\u51fa\u5bf9\u4f01\u4e1a\u6700\u6709\u4ef7\u503c\u768420%\u7528\u6237\uff0c\u5b9e\u73b0\u4f18\u52bf\u8d44\u6e90\u5dee\u5f02\u5316\u8425\u9500\u3002\u666e\u901a\u7528\u6237\u62e8\u6253\u94f6\u884c\u5ba2\u670d\u7535\u8bdd\uff0c\u9700\u8981\u7ecf\u5386\u6f2b\u957f\u7684\u7b49\u5f85\uff0c\u5fcd\u53d7\u50bb\u74dc\u5f0f\u7684\u673a\u5668\u4eba\u56de\u590d\u3002\u800cVIP\u7528\u6237\u62e8\u6253\u94f6\u884c\u5ba2\u670d\u7535\u8bdd\uff0c\u5f88\u5feb\u5c31\u6709\u58f0\u97f3\u751c\u7f8e\u7684\u5ba2\u670d\u7279\u522b\u670d\u52a1\uff0c\u5ba2\u6237\u9700\u6c42\u8fc5\u901f\u5f97\u5230\u56de\u590d\u3002<\/p>\n<p>\u7528\u6237\u5206\u5c42\u4e0d\u4ec5\u4ec5\u9488\u5bf9\u8001\u7528\u6237\u505a\u5dee\u5f02\u5316\u8425\u9500\uff0c\u66f4\u5927\u529f\u7528\u662f\u9488\u5bf9\u8001\u7528\u6237\u505a\u53e3\u7891\u8425\u9500\uff0c\u5e26\u6765\u65b0\u7528\u6237\u3002\u5728\u4e92\u8054\u7f51\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\u7684\u4eca\u5929\uff0c\u7528\u6237\u5206\u5c42\u8425\u9500\u5e26\u6765\u7684\u65b0\u7528\u6237\u8d28\u91cf\u9ad8\u3001\u6210\u672c\u4f4e\uff0c\u6df1\u53d7\u5e02\u573a\u8fd0\u8425\u4eba\u5458\u9752\u7750\u3002\u6df1\u5ea6\u6316\u6398\u7528\u6237\u4ef7\u503c\uff0c\u5df2\u7ecf\u6210\u4e3a\u4e92\u8054\u7f51\u8fd0\u8425\u4eba\u5458\u7684\u5171\u8bc6\u3002<\/p>\n<p>\u7528\u6237\u5206\u5c42\u5bf9\u4e8e\u5343\u4eba\u5343\u9762\u8425\u9500\u548c\u52a0\u7fa4\u7528\u6237\u7c98\u6027\u3001\u5e26\u6765\u65b0\u7528\u6237\u7b49\u65b9\u9762\u6709\u5b9e\u7528\u4ef7\u503c\u3002\u4f46\u662f\u5177\u4f53\u5982\u4f55\u64cd\u4f5c\uff0c\u5374\u662f\u4e00\u4e2a\u4f24\u8111\u7b4b\u7684\u4e8b\u60c5\u3002\u6211\u67e5\u4e86\u8bb8\u591a\u8d44\u6599\uff0c\u8fd8\u7279\u70b9\u4e70\u4e86\u51e0\u4e2a\u5927\u725bKOL\u7684\u4e66\u6765\u770b\u3002\u56e0\u4e3a\u884c\u4e1a\u5dee\u5f02\u751a\u5927\uff0c\u6ca1\u6709\u627e\u5230\u9002\u5408\u4e92\u8054\u7f51\u91d1\u878d\u7528\u6237\u5206\u5c42\u7684\u5177\u4f53\u64cd\u4f5c\u8def\u5f84\u3002\u67e5\u9605\u7684\u6587\u7ae0\u5bf9\u4e8e\u5206\u5c42\u8bed\u7109\u4e0d\u8be6\uff0c\u5269\u4f59\u7684\u5c31\u662f\u8bb2\u7a76\u7528\u6237\u5206\u5c42\u7684\u5927\u9053\u7406\u3002\u61c2\u5f97\u4e86\u8fd0\u8425\u7684\u6240\u6709\u9053\u7406\uff0c\u4f9d\u7136\u505a\u4e0d\u597d\u8fd0\u8425\u3002<\/p>\n<p>\u4ee5\u4e0b\u6211\u5c1d\u8bd5\u4ece\u5b9e\u64cd\u5c42\u9762\u8c08\u4e0b\uff0c\u5982\u4f55\u505a\u7528\u6237\u5206\u5c42\u3002<\/p>\n<p>\u5206\u5c42\u6ca1\u6709\u56fa\u5b9a\u7684\u65b9\u5f0f\uff0c\u53ea\u80fd\u6839\u636e\u4ea7\u54c1\u5f62\u6001\u8bbe\u7acb\u56e0\u5730\u5236\u5b9c\u7684\u4f53\u7cfb\u3002\u4e0d\u8fc7\u5b83\u6709\u4e00\u4e2a\u4e2d\u5fc3\u601d\u60f3\uff1a\u6839\u636e\u53ef\u91cf\u5316\u6838\u5fc3\u6307\u6807\u5212\u5206\u3002\u56e0\u4e3a\u6307\u6807\u662f\u4e00\u79cd\u53ef\u660e\u786e\u8861\u91cf\u7684\u6807\u51c6\uff0c\u8fdc\u4f18\u4e8e\u8fd0\u8425\u4eba\u5458\u7684\u7ecf\u9a8c\u76f4\u89c9\u3002\u6bd4\u5982\u6e38\u620f\u884c\u4e1a\u7684\u6838\u5fc3\u6307\u6807\u662f\u5145\u503c\u3001\u5728\u7ebf\u65f6\u957f\uff0c\u4e8e\u662f\u53ef\u4ee5\u8fd9\u6837\u7b80\u5355\u7ed9\u7528\u6237\u5206\u5c42\uff1a<\/p>\n<p>\u7528\u6237\u5206\u5c42\u662f\u4e0a\u4e0b\u7ed3\u6784\uff0c\u53ef\u662f\u7528\u6237\u7fa4\u4f53\u5e76\u4e0d\u80fd\u53ea\u4ee5\u4e0a\u4e0b\u7ed3\u6784\u4f5c\u4e3a\u5b8c\u5168\u6982\u62ec\u3002\u6bd4\u5982\u540c\u4e3a\u571f\u8c6a\u73a9\u5bb6\uff0c\u6709\u4e9b\u571f\u8c6a\u5929\u5929\u6765\u3001\u4e00\u63b7\u5343\u91d1\u3002\u6709\u4e9b\u571f\u8c6a3\u4e2a\u6708\u524d\u6765\u8fc7\uff0c\u4e4b\u540e\u5c31\u9500\u58f0\u533f\u8ff9\u3002\u56e0\u6b64\uff0c\u5728\u540c\u4e00\u5c42\u7528\u6237\u7ed3\u6784\u4e2d\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u65f6\u95f4\u3001\u6d88\u8d39\u91d1\u989d\u3001\u6d88\u8d39\u9891\u7387\u7b49\u8981\u7d20\u5207\u5206\u4e3a\u66f4\u7ec6\u7684\u9897\u7c92\uff0c\u4e8e\u662f\u7528\u6237\u5206\u7fa4\u7ec4\u4e5f\u5c31\u5e94\u8fd0\u800c\u751f\u3002\u7528\u6237\u5206\u5c42\u662f\u57fa\u4e8e\u5927\u65b9\u5411\u7684\u5212\u5206\uff0c\u76ee\u7684\u5e0c\u671b\u7528\u6237\u671d\u4ec0\u4e48\u6838\u5fc3\u76ee\u6807\u52aa\u529b\uff0c\u800c\u7528\u6237\u7fa4\u7ec4\u7684\u5212\u5206\uff0c\u5219\u662f\u5c06\u4ed6\u4eec\u5207\u5206\u66f4\u7ec6\u7684\u7c92\u5ea6\u4ee5\u63d0\u9ad8\u6548\u679c\u3002\u7528\u6237\u5206\u5c42\u662f\u4e0a\u4e0b\u7ed3\u6784\uff0c\u7528\u6237\u5206\u7fa4\u662f\u6c34\u5e73\u7ed3\u6784\u3002\u4e0b\u9762\u6211\u4ee5\u67d0\u4e92\u8054\u7f51\u91d1\u878d\u516c\u53f8\u4e3a\u4f8b\uff0c\u793a\u4f8b\u7528\u6237\u5206\u5c42\u548c\u5206\u7fa4\u7ec4\u7684\u8bbe\u7f6e\uff1a<\/p>\n<p>\u7528\u6237\u5206\u5c42\u6309\u7167\u53ef\u91cf\u5316\u6307\u6807\u533a\u5206\uff0c\u4e00\u822c\u4e0d\u91cd\u53e0\u3002\u7528\u6237\u5206\u7fa4\u53ef\u4ee5\u6709\u91cd\u53e0\u90e8\u5206\u3002\u8fd0\u7528\u73af\u8282\uff0c\u6ce8\u610f\u7528\u6237\u7684\u53bb\u91cd\u3002\u5206\u7fa4\u8fc7\u7a0b\u4e2d\uff0c\u6d89\u53ca\u4ea4\u6613\u7528\u6237\uff0c\u901a\u5e38\u4f1a\u4f7f\u7528RFM\u6a21\u578b\u7ed9\u7528\u6237\u5206\u7fa4\u3002RFM\u662f\u5ba2\u6237\u7ba1\u7406\u7684\u4f20\u7edf\u65b9\u6cd5\uff0c\u5b83\u7528\u4ee5\u8861\u91cf\u6d88\u8d39\u7528\u6237\u7684\u4ef7\u503c\u548c\u521b\u5229\u80fd\u529b\u3002RFM\u4f9d\u6258\u6536\u8d39\u7684\u4e09\u4e2a\u6838\u5fc3\u6307\u6807\uff1a\u6d88\u8d39\u91d1\u989d\u3001\u6d88\u8d39\u9891\u7387\u548c\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\uff0c\u4ee5\u6b64\u6765\u6784\u5efa\u6d88\u8d39\u6a21\u578b\u3002RFM\u5206\u7fa4\u5728\u7f51\u7edc\u4e0a\u6709\u5f88\u591a\u8d44\u6599\u53ef\u4ee5\u53c2\u8003\uff0c\u8be6\u60c5\u5927\u5bb6\u53ef\u4ee5\u4ece\u5404\u5927\u7f51\u7ad9\u6458\u5f55\uff1a<\/p>\n<p>\u6d88\u8d39\u91d1\u989dMonetary\uff1a\u6d88\u8d39\u91d1\u989d\u662f\u8425\u9500\u7684\u9ec4\u91d1\u6307\u6807\uff0c\u4e8c\u516b\u6cd5\u5219\u6307\u51fa\uff0c\u4f01\u4e1a80%\u7684\u6536\u5165\u6765\u81ea20%\u7684\u7528\u6237\uff0c\u8be5\u6307\u6807\u76f4\u63a5\u53cd\u5e94\u7528\u6237\u7684\u5bf9\u4f01\u4e1a\u5229\u6da6\u7684\u8d21\u732e\u3002<\/p>\n<p>\u6d88\u8d39\u9891\u7387Frequency\uff1a\u6d88\u8d39\u9891\u7387\u662f\u7528\u6237\u5728\u9650\u5b9a\u7684\u671f\u95f4\u5185\u8d2d\u4e70\u7684\u6b21\u6570\uff0c\u6700\u5e38\u8d2d\u4e70\u7684\u7528\u6237\uff0c\u5fe0\u8bda\u5ea6\u4e5f\u8d8a\u9ad8\u3002<\/p>\n<p>\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4Recency\uff1a\u8861\u91cf\u7528\u6237\u7684\u6d41\u5931\uff0c\u6d88\u8d39\u65f6\u95f4\u8d8a\u63a5\u8fd1\u5f53\u524d\u7684\u7528\u6237\uff0c\u8d8a\u5bb9\u6613\u7ef4\u7cfb\u4e0e\u5176\u7684\u5173\u7cfb\u30021\u5e74\u524d\u6d88\u8d39\u7684\u7528\u6237\u4ef7\u503c\u80af\u5b9a\u4e0d\u5982\u4e00\u4e2a\u6708\u624d\u6d88\u8d39\u7684\u7528\u6237\u3002<\/p>\n<p>\u56fe\u4e2d\u4e0d\u540c\u8c61\u9650\u533a\u57df\uff0c\u5bf9\u5e94\u4e0d\u540c\u7fa4\u7ec4\u7684\u4ea4\u6613\u4eba\u7fa4\uff0c\u8fd0\u8425\u4eba\u5458\u8981\u6839\u636e\u4f01\u4e1a\u53d1\u5c55\u7684\u4e0d\u540c\u7684\u9636\u6bb5\uff0c\u6709\u6240\u9488\u5bf9\u6027\u7684\u5bf9\u67d0\u7fa4\u7ec4\u4eba\u7fa4\u505a\u76f8\u5e94\u7684\u8425\u9500\u6d3b\u52a8\u3002\u5982\u679c\u91cd\u8981\u4ef7\u503c\u7528\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u8ddd\u4eca\u6bd4\u8f83\u4e45\u8fdc\uff0c\u6ca1\u6709\u518d\u6d88\u8d39\u4e86\uff0c\u4ed6\u5c31\u53d8\u6210\u91cd\u8981\u633d\u7559\u7528\u6237\u3002\u8fd9\u4e2a\u7fa4\u4f53\u7684\u7528\u6237\u66fe\u7ecf\u5f88\u6709\u4ef7\u503c\uff0c\u6211\u4eec\u4e0d\u5e0c\u671b\u7528\u6237\u6d41\u5931\uff0c\u6240\u4ee5\u8fd0\u8425\u4eba\u5458\u548c\u5e02\u573a\u4eba\u5458\u53ef\u4ee5\u4e13\u95e8\u9488\u5bf9\u8fd9\u4e00\u7c7b\u4eba\u7fa4\u5524\u56de\u3002\u5524\u56de\u65b9\u5f0f\u53ef\u4ee5\u8bbe\u7f6e\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u901a\u8fc7Push\u3001\u77ed\u4fe1\u3001\u7ad9\u5185\u4fe1\u548c\u5ba2\u670d\u7b49\u65b9\u5f0f\u4fc3\u8fbe\u8fd9\u4e2a\u7fa4\u4f53\u7684\u7528\u6237\u3002<\/p>\n<p>\u5206\u5c42\u548c\u5206\u7fa4\u90fd\u662f\u4e3a\u4e86\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u5176\u524d\u63d0\u662f\u5bf9\u7528\u6237\u505a\u51fa\u4e0d\u540c\u7ef4\u5ea6\u7684\u7b5b\u9009\uff0c\u8fd9\u91cc\u9700\u8981\u7528\u5230\u7528\u6237\u7b5b\u9009\u5668\u3002\u7b5b\u9009\u5668\u5bf9\u7528\u6237\u6574\u4f53\u8fdb\u884c\u4e0d\u540c\u7ef4\u5ea6\u5207\u5272\uff0c\u5207\u5272\u540e\u8fdb\u884c\u4e0d\u540c\u5c42\u7ea7\u548c\u7fa4\u7ec4\u7684\u5f52\u7c7b\u3002\u7b5b\u9009\u5668\u7684\u8bbe\u7f6e\u662f\u57fa\u7840\u5de5\u4f5c\uff0c\u4e5f\u662f\u70e7\u8111\u7684\u4e8b\u60c5\u3002\u505a\u8fc7\u7684\u540c\u5b66\u80fd\u4f53\u4f1a\u5230(\u706c\ua20d \ua20d\u706c)<\/p>\n<p>\u5c0f\u7ed3\uff1a\u5728\u4e92\u8054\u7f51\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\u7684\u4eca\u5929\uff0c\u505a\u597d\u7528\u6237\u5206\u5c42\u53ef\u4ee5\u660e\u663e\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3002\u7528\u6237\u5206\u5c42\u80fd\u5e2e\u52a9\u6211\u4eec\u628a\u7528\u6237\u5206\u6210\u5404\u4e2a\u5c42\u6b21\u548c\u7fa4\u4f53\uff0c\u7136\u540e\u6211\u4eec\u6839\u636e\u5404\u4e2a\u5c42\u6b21\u548c\u7fa4\u4f53\u7684\u4e0d\u540c\uff0c\u624d\u80fd\u6709\u7684\u653e\u77e2\u7684\u5236\u5b9a\u51fa\u66f4\u7cbe\u51c6\u3001\u66f4\u6709\u9488\u5bf9\u6027\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n<div class=\"kratos-post-content\">\n<p>\u6587\uff1a\u5c11\u9752\u7684\u8425\u9500\u89c6\u754c<\/p>\n<hr \/>\n<p><strong>\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<\/strong><\/p>\n<blockquote><p>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/9376.html\">\u201c\u8f6c\u884c\u505a\u4e92\u8054\u7f51\u201d\u5f88\u96be\uff1f\u8fd9\u91cc\u67094\u4e2a\u91cd\u8981\u5efa\u8bae<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/9366.html\">\u7231\u662f\u514b\u5236\uff01App\u8fd0\u8425\u4e4b\u6e05\u660e\u5c0f\u957f\u5047\u7684Push\u826f\u5fc3\u653b\u7565<\/a>\u300b<br \/>\u300a<a href=\"https:\/\/www.growthhk.cn\/product\/9364.html\">\u77e5\u8bc6\u4ed8\u8d39\u5185\u5bb9de\u4e09\u5c42\u6a21\u578b\uff1a\u4f53\u7cfb\u5316\uff0c\u6fc0\u53d1\u601d\u60f3\uff0c\u5b9e\u64cd\u4e0a\u624b<\/a>\u300b<\/p><\/blockquote>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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